News
Maldivian inflight magazine enjoying success
Following the success of the previous two issues of the national airline’s inflight magazine, Maldivian Holidays has introduced a special business listing section. The section is solely targeted to provide additional exposure to local businesses and medium business enterprises. After an increased amount of requests and enquiries from local businesses and guesthouses, the publisher and the airline have now listened and after much consideration agreed to involve more of their participation in the inflight circulated magazine.
Custom Full page in the business listing section with a distinctive layout compared to the magazine, businesses who advertise with Maldivian Holidays will benefit from the change of direction. Since all of the businesses would be listed in one section – distinguishable from the rest, even when closed – future clients and the overall audience of the section would be at a higher rate. It also provides the audience an easier access to brands, hence increasing the number of possible future clients.
Since the beginning, Maldivian Holidays has achieved a huge success in entertaining the travellers of the national airline and the domestic passengers. The magazine with themed issues come with contents such as Top Holiday Options, Spa Selections, Best of Food & Beverage and various column articles aiming to promote the airline destinations and the unique attractions of the Maldives Islands.
The Re-branded new concept of the magazine has been reached by over 4,000,000 people around the world, and neighbouring India leads as the country which draws in the largest readership base. The statistics calculated by the external magazine publisher website, issuu.com confirms it as an outstanding achievement for Maldives. Issuu.com has been promoting the inflight Maldivian Holidays in their social medias since the first issue.
“Issuu is proud to be working with The Official Magazine of National Carrier of Maldives ‘Maldivian’ owned and operated by Island Aviation Services Limited. Their publication has over 4 million impressions across the Issuu platform on desktop, mobile, native app and social platforms. We look forward to continuing our work with the publisher, MVHOTELS, on growing their impressions, readers and engagement in the coming months.” Fernando Romero, Head of Brand Partnership, Issuu.com
With about 10,000 copies being published per issue, Maldivian Holidays enjoys a broad distribution network apart from In-flight to provide additional value to the supporting partners and consumers. It’s reach close to one million passenger per annum in over 10 different international destinations. The digital edition of the magazine is also available on the official website of the airline, the publisher and famed ISSUU – reaching millions of readers across the globe.
“We had our doubts during the initial stage in maintaining an inflight magazine, but looking at the statistics and feedback by passengers and partners prove the support and value it adds to the airline. We are discussing more ways to further develop the brand with the publisher, MVHOTELS, to get more recognition as the national airline’s inflight magazine. ” Mohamed Rizvi, Head of Maldivian Holidays, Island Aviation
MVHOTELS with the editorial team based in UK & operations in Maldives was contracted to publish the magazine mid-2015. “The magazine had its challenges since start and even now, but our team is young, energetic and most importantly very passionate about the work we do, with the best experts within the team, which is far greater than the challenges. Our prime objective was to promote the destination and airline to the international consumers and we are happy with the results. Now with introduction of Business Listing Section, Medium businesses of Maldives can budget for the upcoming year and participate from next issue onwards” Mohamed Aryf, Director of MVHOTELS revealed.
MVHOTELS is also the publisher of the internationally distributed Luxury Travel magazine, The Asian Story. The publisher’s website mvhotelsonline.com is among the leading travel industry media websites which is constantly updated with travel industry updates, interviews, openings, reviews and other related important contents.
News
Enlightenment Meets Escapism: Nova Maldives Welcomes Dr Amit Kumar for Soul Renewal Holistic Wellness Retreat this June
Nova Maldives, the soulful island resort in the Maldives’ South Ari Atoll, is thrilled to announce an exclusive wellness retreat with the celebrated Dr. Amit Kumar ‘Eknath’, from 12th to 17th June, 2024. Renowned for his holistic approach to health and wellness, Dr. Eknath will lead guests on a transformative journey with an impressive selection of signature treatments, personalised wellness experiences and a series of complimentary group classes.
About Dr. Amit Kumar ‘Eknath’:
With a career spanning nearly 24 years, Dr. Eknath is a venerated figure in the realm of health and wellness. A certified practitioner of chakra and pranic healing, yoga, Ayurveda, and naturopathy, his expertise in detox, cleansing, and holistic therapies has garnered an international following. Dr. Eknath’s mission to foster health and happiness across the globe aligns perfectly with Nova’s commitment to guest wellbeing.
A Journey of Rejuvenation and Enlightenment:
Dr. Eknath will introduce guests to a variety of signature treatments, including Advanced Sound Healing, Advanced Facial Therapy, Kundalini Awakening Meditation, and more. These sessions are designed to harmonise the body and mind, offering deep relaxation and rejuvenation.
Exclusive Treatments and Therapies:
Guests will also have the chance to explore unique treatments such as Tantra Meditation, Signature and Numerology Therapy, Marma Mamatva Facial Treatment, and Yogic Detox, among others. Each therapy aims to unlock new pathways to wellness, guided by Dr. Eknath’s profound knowledge and compassionate approach.
Additionally, Nova guests will have the opportunity to start their day with invigorating daily yoga sessions from 7am to 8:30am, embracing Asana and Pranayama with relaxation techniques. Afternoons will offer a peaceful retreat into meditation from 4pm to 5pm, promising a sanctuary for the mind amidst the breathtaking surroundings of Nova’s remote island paradise. These sessions are offered on a complimentary basis toguests.
Spiritual Night, A Fire Ceremony:
During Dr. Eknath’s visit to Nova, guests will also be able to join in a special Fire Ceremony, an ancient ritual to purify the atmosphere and release negative energy, marking a highlight of this spiritual journey.
Nova Maldives invites those seeking escape to to immerse themselves in a harmonic blend of luxury, nature, and wellness, at the first of a series of exclusive, themed wellness retreats this year.
For more information and bookings, visit https://nova-maldives.com/soul-renewal-retreat/ and https://nova maldives.com/.
While global cost of living pinches, ‘all-inclusive’ stays grow.
Award-winning Holiday Inn Resort Kandooma Maldives has crunched the numbers and ‘All-inclusive’ stays are now at their most popular. The 15-hectare private island paradise in South Male Atoll, just a 40-minute boat ride from Velana International Airport has established itself with families, couples, and groups over several years. In Quarter 1 2024, the Resort says 32.19% of total stays booked an All-inclusive experience. At Kandooma guests can choose between a soft or alcohol All-inclusive stay, with the latter showing a whopping 40.9% growth since 1 January.
Regarding the growth of All-inclusive stays and customer preferences, Sharon Garrett, Director of Marketing shares, “Our guests are looking for value and our All-inclusive dining plan delivers in spades.”
So are we all drinking more, or is it just the comfort of knowing it’s all included?
“We are not necessarily drinking more, but I certainly do think many people like to enjoy a sundowner or a cocktail while on holiday, and a fancy coffee. In a remote location, those costs add up quickly and if there is a great drinks list and a mixologist on the bar with a bit of sparkle, you are more likely to indulge in more than just one on holiday.”
She adds that the All-inclusive offering has recently been upgraded.
“I think it’s fair to say that all of the resorts in the Maldives recognise that we can be perceived as a little pricey with everything being transported into the individual islands, most often from abroad. With that in mind and that people in many of our feeder markets are feeling the pinch with greater costs of living at the moment, travellers are becoming more savvy and want to budget their getaways. They are not necessarily cancelling a trip because of tighter budgets or reducing the number of nights, but rather, pricing it up and seeking greater value.”
“As a resort that sits in the mid-market, just beneath the five-star ranking, we are conscious now, as much as ever, that guests use all the digital tools at their disposal to compare the different offerings, and we work hard to remain competitive.”
Kandooma has just refreshed its All-inclusive offering. Though it seems like more of an overhaul than just a simple refresh, it includes everything from more discount privileges at the Spa and specialty dining to afternoon tea snacks, ice cream hours, and much more.
The refreshed All-inclusive plan at Holiday Inn Resort Kandooma Maldives includes:
- Breakfast, lunch and dinner buffets at Kandooma Cafe the resort’s all-day dining restaurant which showcases international favourites as well as Maldivian flavours
Option to enjoy an a la carte option for lunch or dinner at Bokkuraa Coffee Club on the pool deck
Afternoon tea snacks
Ice Cream hour
Unlimited Drinks including wines, beers, mixed drinks, cocktails and special coffees from 11am to 11pm daily (using quality brands); the soft option includes mocktails, smoothies, milkshakes and more.
20% discount privilege at Kandooma Spa by COMO Shambhala
50% discount privilege on Mini Bar
Welcome drink on Check-in
Complimentary non-motorised activities (excl Catamaran)
Coming second in the meal plan preference stakes (by less than a percentage point) is the Half Board option which includes buffet Breakfast and Dinner at the resort’s all-day dining international restaurant, Kandooma Cafe. With 31.42% of all stays opting for Half Board.
“The numbers revealed some interesting trends, even for us, with less than a quarter of all guests, 22.83% choosing bed and breakfast,”
2023 Winner of Leading Family Resort Maldives and Best Dive Resort Maldives, Kandooma is a private and natural island. White sandy beaches, swaying coconut palms and turquoise waters form the backdrop for a wide variety of leisure pursuits and some of the best diving in the Maldives. Guests can choose from Garden and Beach Villas, two-storey Beach Houses and the popular Overwater Villas for their stay. Families are well catered for with the Kandoo Kids’ Club and a full activities programme supported by the IHG Kids’ Stay & Eat Free initiative. Six food and beverage outlets ensure you’ll eat like a King and have the opportunity to not only indulge in your favourites from around the world but sample the flavours of the Maldives too. You might just be inspired to book one of the resort’s terrific cooking classes. For those guests who desire the ultimate in relaxation, sun loungers and hammocks are located around the island and the Kandooma Spa by COMO Shambhala offers the ultimate in tranquillity and escape for body and mind. Visit www.maldives.holidayinnresorts.com
SO/ Maldives is gearing up for Orthodox Easter with a special event featuring renowned celebrity Chef Mirko Zago. From May 5th to May 8th, guests can embark on an exceptional culinary journey curated by the acclaimed chef.
Chef Mirko, known for his impressive background and Michelin-recognized dishes, will present a series of exclusive dining experiences with a Mediterranean flair. The highlight is the “Via Con Me” (Follow Me) 6-course signature menu on May 5th and 8th, taking guests on a delectable exploration of Chef Mirko’s iconic flavors.
On May 6th, guests can participate in a unique culinary masterclass led by Chef Mirko himself. Learn the art of crafting homemade pasta while enjoying stunning panoramic views of the Indian Ocean.
Beyond the culinary delights, SO/ Maldives offers fun-filled activities for children at The Nest kids club, ensuring a memorable family experience. Guests seeking wellness can also avail themselves of services from Dr. A. Aradhana, a renowned holistic healer available at the resort until May 15th.
Treat your family to a luxurious Easter escape at SO/ Maldives. For more information and bookings, visit SO/ Hotels & Resorts: https://so-hotels.com/en/offers/the-ultimate-family-escape/
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