News
Maldivian inflight magazine enjoying success
Following the success of the previous two issues of the national airline’s inflight magazine, Maldivian Holidays has introduced a special business listing section. The section is solely targeted to provide additional exposure to local businesses and medium business enterprises. After an increased amount of requests and enquiries from local businesses and guesthouses, the publisher and the airline have now listened and after much consideration agreed to involve more of their participation in the inflight circulated magazine.
Custom Full page in the business listing section with a distinctive layout compared to the magazine, businesses who advertise with Maldivian Holidays will benefit from the change of direction. Since all of the businesses would be listed in one section – distinguishable from the rest, even when closed – future clients and the overall audience of the section would be at a higher rate. It also provides the audience an easier access to brands, hence increasing the number of possible future clients.
Since the beginning, Maldivian Holidays has achieved a huge success in entertaining the travellers of the national airline and the domestic passengers. The magazine with themed issues come with contents such as Top Holiday Options, Spa Selections, Best of Food & Beverage and various column articles aiming to promote the airline destinations and the unique attractions of the Maldives Islands.
The Re-branded new concept of the magazine has been reached by over 4,000,000 people around the world, and neighbouring India leads as the country which draws in the largest readership base. The statistics calculated by the external magazine publisher website, issuu.com confirms it as an outstanding achievement for Maldives. Issuu.com has been promoting the inflight Maldivian Holidays in their social medias since the first issue.
“Issuu is proud to be working with The Official Magazine of National Carrier of Maldives ‘Maldivian’ owned and operated by Island Aviation Services Limited. Their publication has over 4 million impressions across the Issuu platform on desktop, mobile, native app and social platforms. We look forward to continuing our work with the publisher, MVHOTELS, on growing their impressions, readers and engagement in the coming months.” Fernando Romero, Head of Brand Partnership, Issuu.com
With about 10,000 copies being published per issue, Maldivian Holidays enjoys a broad distribution network apart from In-flight to provide additional value to the supporting partners and consumers. It’s reach close to one million passenger per annum in over 10 different international destinations. The digital edition of the magazine is also available on the official website of the airline, the publisher and famed ISSUU – reaching millions of readers across the globe.
“We had our doubts during the initial stage in maintaining an inflight magazine, but looking at the statistics and feedback by passengers and partners prove the support and value it adds to the airline. We are discussing more ways to further develop the brand with the publisher, MVHOTELS, to get more recognition as the national airline’s inflight magazine. ” Mohamed Rizvi, Head of Maldivian Holidays, Island Aviation
MVHOTELS with the editorial team based in UK & operations in Maldives was contracted to publish the magazine mid-2015. “The magazine had its challenges since start and even now, but our team is young, energetic and most importantly very passionate about the work we do, with the best experts within the team, which is far greater than the challenges. Our prime objective was to promote the destination and airline to the international consumers and we are happy with the results. Now with introduction of Business Listing Section, Medium businesses of Maldives can budget for the upcoming year and participate from next issue onwards” Mohamed Aryf, Director of MVHOTELS revealed.
MVHOTELS is also the publisher of the internationally distributed Luxury Travel magazine, The Asian Story. The publisher’s website mvhotelsonline.com is among the leading travel industry media websites which is constantly updated with travel industry updates, interviews, openings, reviews and other related important contents.
Centara Hotels and Resorts, Thailand’s leading hotel operator, has announced the grand opening of Centara Mirage Lagoon Maldives on November 01, 2024. The latest addition to Centara’s family-focused Mirage properties, this stunning new underwater world-themed paradise invites guests to experience its unique blend of fun and adventure with the exclusive “Me & Centara” introductory offer, where children stay, play, and dine for free, and guests enjoy up to 25 per cent off the best available room rates along with a variety of exciting introductory perks.
Centara Mirage Lagoon Maldives boasts an array of family-centric activities and facilities designed to entertain guests of all ages. Families will delight in the expansive outdoor water complex, with a refreshing outdoor swimming pool, kids’ pool, a meandering lazy river, and a water playground. Little ones have their own Kids’ Club and Game Room, while parents have access to the fully-equipped fitness centre and rejuvenating SPA Cenvaree.
The resort also serves a diverse selection of dining options, including international all-day dining at The Sailhouse, fresh seafood and Italian at Acqua, modern Thai cuisine at Suan Bua, and Mediterranean mezzes designed for sharing at the overwater Mirage Beach Bar. Refreshing drinks are available poolside at Dolphin Bar, while Scoops ice cream parlour has the perfect sweet treats to end the day.
Centara Mirage Lagoon Maldives offers 145 spacious beach and overwater villas, each with modern amenities, a dining table, plush beds, and a private outdoor bathtub, jacuzzi, or pool for the ultimate relaxation. Families will appreciate the convenience of bunk beds in all Family room types, while private terraces, connecting rooms and wheelchair-accessible options are also available
To celebrate its grand opening, Centara Mirage Lagoon Maldives is offering guests up to 25 per cent off best available room rates, plus complimentary stays and meals for up to two children aged 15 and under. CentaraThe1 members will also enjoy an additional 15 per cent discount. This exclusive ‘Me & Centara’ offer runs from now until December 15, 2024, for stays between November 01, 2024, to October 31, 2025.
Once again celebrating its position as a beacon for sensorial luxury amidst the timeless beauty of the Indian Ocean, Vakkaru Maldives has announced its elegant wine cellar, Vakkaru Reserve, has been recognised by the prestigious Wine Spectator magazine with the Best of Award of Excellence for 2024.
Received for the fourth time, this accolade salutes the unwavering commitment of Vakkaru Reserve to creating immersive and educational experiences among its carefully curated collection. Covering more than 680 labels from 15 countries across the old and new worlds, Vakkaru Reserve cares for an extensive wine list featuring modern masterpieces beside rare vintages including the 1974 and 1985 Château Cheval Blanc, the 2002 Louis Roederer Cristal Brut, and the 2002 Krug Clos du Mesnil.
A haven of delicious flavours housed in a distinguished wooden building just steps from the ocean, Vakkaru Reserve wine cellar accommodates intimate groups inside or on the candlelit terrace surrounded by gently swaying palms. Guided tastings, wine-paired degustation dinners, and sommelier-led matched menus are some of the exquisite occasions available to guests’ eager to enrich their island stay by embracing every precious sensation.
Enchanting wine evenings held at Vakkaru Reserve in 2024 include handcrafted five and six-course menus featuring Black Angus or Wagyu beef tenderloin complete with amuse bouchée, canapés, Champagne and a paired glass for every dish. After the meal, the terrace is for indulging in the cellar’s cigar collection under the glimmering stars.
Marvin R. Shanken, Editor and Publisher, Wine Spectator comments: “Restaurants that make wine a priority are what the Wine Spectator Restaurant Awards program is all about. I’m pleased to congratulate Vakkaru Reserve for their dedication to wine and exemplary wine lists.”
Head Sommelier Retheesh Mohanan says: “Since our opening in 2018, we have relished sharing the sensational pleasures of our wonderful wines alongside the intricate creations of our exceptional chefs in the sophisticated setting of Vakkaru Reserve. To have our achievements recognised by Wine Spectator for a fourth time is a source of pride only surpassed by the smiles we receive from each guest who steps through our doors.”
Vakkaru Reserve is one of eight sublime restaurants and bars waiting to be experienced within the UNESCO Biosphere Reserve of Baa Atoll where the idyllic resort of Vakkaru Maldives is ringed with powder-soft white sands just a 30-minute seaplane flight from Male International Airport.
Heritance Aarah Maldives achieved a remarkable milestone in sustainable tourism receiving the prestigious Green Globe Certification. This accolade highlights the resort’s unwavering dedication to sustainability stewardship and its leadership in responsible tourism practices within one of the world’s most pristine marine environments.
Heritance Aarah Maldives, a premium all-inclusive resort located in the Raa Atoll, which is the first LEED Gold certified property in the Maldives achieved the Green Globe Standard 1.7 with an impressive score of 87%. The resort has implemented comprehensive initiatives to minimise its environmental impact. These efforts encompass the eradication of single-use plastics, the establishment of rainwater harvesting systems, and the use of native plant landscaping to preserve local biodiversity.
Stasshani Jayawardena, Jt. Deputy Chairperson and Jt. Managing Director of Aitken Spence Hotel Holdings shared her views stating, “In achieving the Green Globe sustainability certification for all our Maldives properties in 2024, we underscore our steadfast commitment to integrating sustainable practices across our operations. The achievement of this tourism-specific sustainability standard for all Maldives properties validates our commitment to sustainability and reinforces our role as a responsible steward of the Maldives’ pristine environment. At Aitken Spence Hotels, we are dedicated to setting a benchmark in sustainable tourism, ensuring our guests enjoy transformative and immersive experiences while preserving the natural beauty and biodiversity of all the destinations we operate in.”
The Green Globe Certification, globally recognised by the Global Sustainable Tourism Council, sets rigorous standards and employs comprehensive assessment criteria to evaluate sustainable performance across economic, social, and environmental dimensions in the tourism and hospitality sectors. Certified properties adhere to high standards of sustainability, community engagement, and cultural preservation.
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