Maldives Chaaya hotels pledge “I will be Green”

Chaaya Ellaidhoo – The Maldives are home to a small group of Elite Green Globe Members, renowned to lead by example: The Chaaya Island Dhonveli, the Chaaya Reef Ellaidhoo, and the Chaaya Lagoon Hakuura Huraa. All three properties have been enthusiastically involved in environmental protection activities for years – to live by the John Keells Group pledge “I will be Green.” In observance of World Tourism Day 2013, all three Chaaya Resorts organized a series of events under the motto “Tourism and Water.”

September 27 marked the United Nations’ calendar day, highlighting tourism – a sector that is driving socio-economic growth and development all over the world. This year’s World Tourism Day was held under the theme of “Tourism and Water – Protecting our Common Future.” The Republic of Maldives, one of the world’s most biologically diverse countries, and a major tourist destination, was hosting the official celebrations.

A special VCD was produced for each resort, capturing major water related activities and marine life around the resort. In addition, an information leaflet was provided, giving insights on sustainability and conservation of the environment, biodiversity and climate change – with respect to the tourism industry. More than 400 VCD’s and leaflets were handed out to in-house guests during their breakfast, and everybody was invited to participate in the special seminar on marine life around the Maldives. A special proposal on coral reef restoration project was submitted by the Dive Center Manager at the Chaaya Dhonveli.

Participating guests, students and teachers from nearby island schools appraised the efforts of the Resort Management and Dive Center staff, in celebration of this special event. The students were also given the opportunity to familiarize themselves with the hotel operations. A delicious lunch concluded the morning activities for the students.

“We are delighted to host the celebrations of World Tourism Day and support this important and timely initiative here in the Maldives,” said Mr. Kumar Prem, General Manager at the Chaaya Reef Ellaidhoo Resort. “The Maldives is a paradigm of well-managed and sustainable water use in developing island states, where the availability of fresh water and the level of water consumption have become a particular concern. Our commitment is reflected in our management principles and daily practices, which aim at building a sustainable future for the generations to come. Chaaya Resorts in the Maldives have reduced their water consumption by 31.1%. The current water footprint of the sector is 543 liters per guest.”

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