Connect with us

Featured

Maldives to step up marketing to attract one million Chinese tourists per year

Published

on

Maldives has announced plans to launch an aggressive marketing campaign in China in a bid to attract at least one million Chinese tourists per year.

Tourism minister Moosa Zameer told Chinese state run Xinhua news agency that the Maldives would launch a more aggressive tourism promotion campaign across many cities in China. The government was also planning to send a team of aviation officials to China to discuss increasing the number of flights between the two countries, he added.

“China has been a very important market for the Maldives, although we have had some ups and downs in tourism arrivals. But overall we are gaining ground, and we have planned a lot of new activities for the Chinese market,” Zameer said.

Tourism minister Moosa Zameer (L) is pictured with the Chinese ambassador to the Maldives Wang Fukang (C). PHOTO/ MIHAARU

The new initiatives, he stressed, are aimed at increasing the number of Chinese tourists to one million per year from the existing 400,000.

China has maintained its position as the single biggest source market despite falling numbers over the past year. In 2016, the Maldives welcomed 324,326 visitors from China, which was a 9.8 percent drop compared to the previous year. China has continued its downward spiral this year as well with a 9.5 percent drop in Chinese arrivals in March.

Maldives recorded a total of 1.4 million tourist arrivals last year, and has set an ambitious target to cross the 1.5 million mark this year.

In his recent interview with Xinhua, the minister also hailed the Belt and Road Initiative of China saying that it had further strengthened the close cooperation between China and the Maldives, with more Chinese investors and tourists coming into the island nation.

Proposed by China in 2013, the Belt and Road Initiative (also known as the One Belt One Road initiative) refers to the Silk Road Economic Belt and the 21st Century Maritime Silk Road, aiming at building a trade and infrastructure network connecting Asia with Europe and Africa along the ancient trade routes of Silk Road.

Zameer said congestion at the country’s main international airport was a major obstacle to expand the tourism industry. However, due to loans and infrastructural assistance from China, construction of a new runway is now underway at the Velana International Airport which will be completed by mid-2018, he added.

The Maldives aims to cater to at least seven million passengers per annum with its new runway, which is being built by Beijing Urban Construction Group (BUCG) of China.

Featured

Global Wellness Day 2025 at Milaidhoo: journey of transformation and reconnection

Published

on

On Global Wellness Day, celebrated on 14th June 2025, Milaidhoo invites guests to embrace a deeper sense of presence and harmony through its unique wellbeing philosophy rooted in ‘slow living.’ Reflecting the global theme of #ReconnectMagenta, which emphasises the importance of meaningful connections, Milaidhoo’s curated programme encourages guests to reconnect with themselves, the community, and the natural world in one of the most serene settings on Earth.

Situated in the heart of the Baa Atoll UNESCO Biosphere Reserve, Milaidhoo is more than a boutique island retreat; it is a sanctuary for mindful rejuvenation. At Milaidhoo, wellness extends beyond the spa, permeating every detail of the guest experience — from barefoot living and soulful seclusion to fresh, nourishing cuisine and personalised wellness menus designed to support individual journeys of transformation.

Global Wellness Day 2025 at Milaidhoo will begin with a soul-awakening dynamic cleansing and yoga nidra session at 8:00 on an exclusive sandbank. This session offers guests a chance to silence external noise, realign with their inner rhythm, and reconnect with themselves amidst the Indian Ocean horizon.

At 11:00, guests will have the opportunity to participate in a coral plantation activity led by the resort’s marine biologist at the Ocean Stories Aquatic Centre. This interactive conservation initiative allows guests to give back to the local ecosystem and fosters an emotional connection to the broader community of life beneath the waves.

In the afternoon, from 16:00 to 17:00, guests can embark on a guided mindful walking experience around the island. This activity invites participants to reconnect with nature through observation and intention, with each barefoot step across soft sand and lush jungle paths revealing the healing power of nature.

At Milaidhoo, food is an integral part of wellness, with every dish curated with wellbeing in mind. Whether it is plant-based vitality bowls from the Chef’s Garden, fresh-caught seafood, or custom-designed menus tailored to individual health goals, guests are encouraged to nourish not only their bodies but also their senses.

Paul van Frank, Milaidhoo’s general manager, shared, “Our wellness ethos embraces the art of slowing down and living in the moment. Global Wellness Day is an opportunity to remind guests of the power of reconnecting with themselves, with each other, and with the beautiful world around them.”

Continue Reading

Action

New era of luxury Wellness: Pilates Reformer arrives at St. Regis Maldives Vommuli Resort

Published

on

Setting a new standard in luxury wellness, the iconic St. Regis Maldives Vommuli Resort is expanding its holistic offerings with the introduction of Pilates Reformer—a dynamic full-body workout renowned for its ability to lengthen, strengthen, and restore. Against the backdrop of turquoise waters and lush island serenity, guests will soon be invited to experience this transformative practice as part of a thoughtfully curated wellness journey.

With a growing global demand for integrative fitness experiences, Pilates Reformer has become a favourite for those seeking mindful movement and functional strength. Utilising a specially designed apparatus, the method elevates traditional Pilates through resistance-based training that enhances flexibility, balance, and core stability, while remaining gentle on the joints. At St. Regis Maldives, certified instructors will guide guests through personalised sessions tailored to a variety of goals, from rehabilitation and toning to posture improvement and stress relief.

The addition of Pilates Reformer complements the resort’s deep-rooted commitment to wellness, extending far beyond conventional spa treatments. Central to this philosophy is the overwater Iridium Spa—a serene sanctuary that offers more than indulgence. Guests can engage in Ayurvedic consultations, guided meditation, and holistic health screenings conducted by in-house wellness doctors. These screenings integrate Heart Rate Variability (HRV) technology with the ancient Ayurvedic technique of Nadi Pareeksha, a traditional pulse diagnosis, to identify imbalances and customise each guest’s path to optimal well-being.

Whether seeking deep relaxation, detoxification, or enhanced physical performance, the resort’s integrative approach ensures that every element of a guest’s stay contributes to overall wellness. Daily yoga, breathwork sessions, oceanfront meditation, and nutrition guidance are seamlessly woven into the island’s natural rhythm to create a truly transformative retreat.

Private Pilates Reformer classes will be offered to suit all experience levels, providing an inspiring way for guests to reconnect with both body and mind. With its iconic overwater villas, pristine beaches, and impeccable service, St. Regis Maldives Vommuli Resort continues to redefine luxury through the lens of well-being.

Continue Reading

Awards

Kudadoo Maldives Private Island joins Condé Nast Traveller’s exclusive list of World’s Top Private Islands

Published

on

Kudadoo Maldives Private Island has been recognised on Condé Nast Traveller’s prestigious 2025 list of “The 16 Best Private Island Resorts in the World.” This accolade from one of luxury travel’s most influential publications highlights Kudadoo’s dedication to delivering an exceptional island experience that seamlessly blends privacy, sustainability, and luxury. Selected for its distinctive hospitality philosophy, Kudadoo provides guests with an intimate retreat featuring just 15 ocean-facing residences, a fully solar-powered environment, and a pioneering ‘Anything. Anytime. Anywhere.’ concept that ensures personalised service and absolute freedom.

Akira Shiota, General Manager of Kudadoo Maldives Private Island, shared his pride in the recognition, “Being recognised by Condé Nast Traveller is a remarkable milestone for Kudadoo. This accolade validates the vision of ‘Freedom Reimagined,’ creating a sanctuary where guests experience unparalleled privacy, exceptional service, and a genuine connection to the surrounding natural beauty. It is a testament to the dedication of the team and the trust placed in Kudadoo by its guests.”

Ahmed Shaheen, Chief Commercial Leader at Crown and Champa Resorts, also reflected on the achievement, “This prestigious listing highlights Kudadoo’s unique position in the luxury travel market. The fully all-inclusive philosophy gives guests the freedom to enjoy every experience without limits, while the island’s status as fully solar-powered reflects a commitment to sustainability that we are incredibly proud of. We look forward to sharing Kudadoo’s story with a global audience and welcoming more guests to discover its magic.”

Kudadoo’s inclusion in this exclusive selection not only elevates its global profile but also celebrates the growing trend towards slow, intentional travel, where quality, authenticity, and respect for nature take center stage.

Continue Reading
Advertisement

Trending

Copyright all rights reserved by Maldives Promotion House 2023.