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Social media remains vital to hotels

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Conrad mobileSocial media offers a tremendous opportunity for the boutique hotel sector to compete with larger international chain hotels.

Addressing delegates at the Boutique Hotel Summit 2013, Niki Leondakis said: “Social media has grown to become one of the most important and levelling aspects of marketing today, offering the opportunity for boutique hotels to connect with their guests as never before.”

Social media channels – including Facebook, Twitter, Tumblr and Flickr – allow hotel brands to “emotionally engage” with guests, building loyalty, Leondakis explained.

Delivery the keynote address at the summit, Leondakis added: “Guests can learn about our brands, allowing them to make a selection based on shared lifestyle affinities, through our shared love of art, design or fashion, for example.”

“Through social media we have the opportunity to groom guests before they arrive, to build that relationship.”

Leondakis also stressed the concrete results of a successful social media strategy, pointing out Google Analytics now allowed hotels to directly track revenue through the various channels.

She explained Thomson Hotels, of the two brands under the Commune umbrella, had determined guests who were ‘fans’ of its properties on a social media channel spent 35 per cent more during a stay than those who were not.

These guests also booked direct through the Thomson site, reducing revue lost to third party booking engines, while also rebooking at other properties within the portfolio.

There were also other advantages to social media, allowing boutique hotels to improve their searchability on search engines, for example, while also boosting partnership opportunities, allowing hotels to introduce customers to similar aspirations brands.

In future, technology will redefine the hotel sector, Leondakis argued, allowing hotels to offer customisable in room entertainment, for example.

The ability to check in remotely using a smart phone and to open room doors with the same device, will follow in the not to distant future, she added.

Culture

Festivities of Eid Al-Fitr at Bandos Maldives

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Experience the vibrant festivities of Eid Al-Fitr at Bandos Maldives on Wednesday, 10th April 2024. The resort welcomes guests to join in the joyous atmosphere, filled with a lineup of exciting events and experiences designed for everyone.

Start your day with the cherished tradition of Eid Sai at Gallery Restaurant, where families and friends gather for a delightful breakfast and heartfelt greetings. Then, embark on a culinary journey at Sea Breeze, where talented chefs will guide you through the art of making traditional Eid dishes.

As the day unfolds, join us at Huvan Beach for Eid Majaa, an evening filled with beachside celebrations, games, music, and laughter for guests of all ages. Indulge in the rich flavors of Maldivian cuisine at Eid Jaafaiy, a lavish buffet dinner at Gallery Restaurant, reminiscent of local traditions.

End the night with the rhythmic beats of Boduberu at Sand Bar, experiencing the heartbeat of Maldivian culture under the starlit sky. Come together at Bandos Maldives to celebrate the spirit of Eid Al-Fitr and create cherished memories that will last a lifetime.

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Culture

Alila Kothaifaru Maldives offers authentic Eid al-Fitr celebrations

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Alila Kothaifaru Maldives invites you to immerse yourself in the rich traditions of Eid al-Fitr, the festival marking the end of Ramadan, in an unforgettable Maldivian extravaganza. Step into a world where indulgence meets local charm as we blend authentic Maldivian culture with high-end experiences for a celebration like no other.

Cooking Delights in the Spice Garden with Local Mamas: Embark on a culinary journey with our local mamas in the vibrant spice gardens of Alila Kothaifaru Maldives. Learn the art of Maldivian cuisine as you prepare traditional dishes infused with local spices and flavors. From succulent seafood to aromatic curries, discover the secrets of Maldivian cooking from those who know it best.

Feast on High-End Food with a Maldivian Twist: Indulge in a lavish Eid feast curated by our talented chefs, showcasing the best of Maldivian cuisine with a modern twist. Savor exquisite dishes crafted from the freshest local ingredients, meticulously prepared to tantalize your taste buds. From delectable seafood specialties to tantalizing desserts, every bite promises to be a culinary delight.

Groove to the Beats of Boduberu Band Tunes: Let the rhythm of Maldivian music sweep you away as the acclaimed Boduberu Band sets the stage on fire with their electrifying tunes. Dance under the stars to the infectious beats of boduberu drums and traditional melodies, and experience the vibrant spirit of Maldivian culture come to life.

Celebrate Eid Like Never Before: At Alila Kothaifaru Maldives, we believe in creating experiences that transcend the ordinary. This Eid al-Fitr, join us as we celebrate in true Maldivian style, surrounded by the beauty of our island paradise. From culinary delights to captivating music, every moment promises to be a celebration like no other. Additionally, guests can partake in adventurous experiences and wellness activities during their stay. Moreover, a special program has been curated for kids, ensuring they have a memorable and enjoyable time throughout the festivities.

Find vast dining choices with Half-Board Special with daily breakfast and dinner at our beachside restaurant. Start your day with a delightful breakfast at Seasalt restaurant, offering a range of delicious options to kickstart your mornings. For dinner, indulge in the culinary delights of Seasalt restaurant, Yakitori bar, or Umami restaurant, where you can enjoy a three-course à la carte menu or themed buffet. Guests also receive a USD 75 food credit per adult to explore other dining venues such as Teppanyaki, The Shack, or Dining Experiences, allowing for a variety of dining experiences during your stay (subject to availability).

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Lifestyle

Maldives Stunning MVR 1,000 Note Captivates International Attention

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The Maldivian MVR 1,000 banknote has taken the internet by storm, capturing the attention of foreigners and prompting praise for its stunning design. The note, featuring a majestic whale shark and a graceful sea turtle against a vibrant blue backdrop, has been dubbed “the prettiest currency in the world” by many on social media.

This surge in popularity began with a tweet by Massimo (@rainmaker1973), who showcased the note on X, garnering a staggering 3.7 million views. The tweet sparked a wave of admiration, with users praising the note’s intricate details and highlighting its representation of the Maldives’ natural beauty. Comments like “perfect art” and “never seen such a beautiful note” flooded the platform, showcasing the global appeal of the design.

This international recognition extends beyond social media buzz. The MVR 1,000 note secured the prestigious second place in the “Outstanding New Banknote Design” category by the International Banknote Society (IBNS), competing against currencies from 18 different countries. This accolade further solidifies the note’s unique and captivating design.

The MVR 1,000 note was introduced in 2016-2017 as part of the “gold fifteen” series commemorating the 50th anniversary of Maldivian independence. Each note in the series showcases the country’s rich heritage, culture, and breathtaking natural environment. However, the MVR 1,000 note, with its intricate depiction of marine life and vibrant blue color symbolizing the Maldivian Sea, has particularly resonated with audiences worldwide.

This newfound appreciation for the MVR 1,000 note highlights the power of design in capturing attention and promoting cultural appreciation. It serves as a testament to the Maldives’ commitment to preserving its natural beauty and showcasing it to the world through innovative and artistic means.

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