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Say hello to Amplify: Reollo Travel launches Maldives’ first influencer marketing platform

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Say hello to Amplify, a creative talent management platform designed to connect brands with top tier influencers from around the world! Spanning across the full spectrum from fitness and fashion, nutrition and wellbeing to lifestyle and travel, this is the first of its kind to be ever launched in the Maldives.

As marketing and advertising continues to evolve at the speed of light, it is becoming more and more challenging to be heard and be seen in today’s crowded marketplace. Amplify is a platform that will help individual businesses, brands as well as the destination as a whole embrace next level marketing by fully harnessing the power of social media.

Powered by Reollo Travel, one of the leading travel agencies in the Maldives, Amplify is a full-service solution, offering talent management to some of the top creative content developers in the world while providing a comprehensive influencer marketing solution to companies to help position and showcase their brand and offerings in unexpected and spectacular ways!

Talent management

Amplify continues to build and grow a database of powerful content creators and influencers from all corners of the world and helps them connect with brands and agencies and helps establish authentic and meaningful partnerships.

Matchmaking, pairing

Although reach and following could be considered as some of the top considerations, the success of a brand’s campaign is highly dependent on aligning talent with the brand values and ensuring the influencer’s audience match the brand’s target audience. Amplify helps you craft your campaign, tailored to your unique requirements.

Campaign Management

From handling the negotiations, contract and deliverables, Amplify will work in collaboration with the influencers and the brands themselves to create high impact campaigns for the to generate the greatest visibility and engagement within the social space.

Content creation, management

Developing impactful content that would spark meaningful connections with your audiences and ensure that it is aligned to the brand’s strategy and identity

Data, insight

Engagement, reach and interactions — know what’s going on with your campaign! Amplify provides a full 360° view with post campaign analytics which would give you a complete insight into the performance of your campaigns.

Pairing inspiration with innovation, Amplify will change the way local agencies and brands plan their marketing strategies.

At a day and age where global forces have created unprecedented disruptions to our travel industry, Amplify will be a life ring to ensure that the destination itself continues to buzz while the industry tries to find its footing once more.

Instilling Inspiration and trust is now paramount for travel activation. Amplify will be a key catalyst for this very movement.

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Maldives celebrates arrival of 2024’s 1 millionth tourist

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Maldives on Thursday welcomed the one millionth tourist to visit this year.

The one millionth tourist is a Thai named Sutapa Amonwivat, who arrived from Singapore with her husband and two children. This is her second visit to Maldives.

Maldives Marketing and Public Relations Corporation (MMPRC) and the Ministry of Tourism gave a warm welcome to Sutapa at the Velana International Airport (VIA) Thursday afternoon. She was welcomed at the VIA by tourism minister Ibrahim Faisal, MMPRC Managing Director Ibrahim Shiury and senior officials of various relevant agencies.

After welcoming her with traditional offerings, she was presented with various gifts by the ministry, MMPRC, customs, immigration, Maldives Association of Travel Agents and Tour Operators (MATATO) and Trans Maldivian Airways (TMA).

Maldives reached one million tourists in June, three weeks earlier than last year. The number of tourists reached one million on July 16, 2023.

Maldives expects to reach 2 million tourists this year.

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New air route connects Chongqing to Maldives

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Chongqing Airlines on Monday began its inaugural flights to Maldives.

The Chongqing-Male route, scheduled three times a week, is expected to strengthen the bonds between China and the Maldives, opening up exciting new opportunities for tourism and cultural exchange.

The inaugural flight was welcomed upon its arrival at Velana International Airport (VIA) in Maldives, where local officials and tourism representatives expressed their enthusiasm for this new development.

“We warmly welcome our friends from China to our beautiful islands. This new connection strengthens our bonds and opens up new opportunities for tourism,” the tourism ministry said on X.

Maldives currently welcomes four airlines from China, including China Eastern, Beijing Capital Airlines, Xiamen Airlines.

In January, Maldives government urged tourism stakeholders in both Maldives and China to ramp up efforts to restore China’s position as the primary source market for Maldives tourism, a status held before the onset of Covid-19.

China, being the largest source market for Maldives tourism before the pandemic, saw a resumption of tourist arrivals from January 2023 after a three-year hiatus due to the pandemic. In 2023, the Maldives welcomed 187,118 Chinese tourists, marking a significant recovery in numbers. This year, the Maldives has welcomed the most number of tourists from China, with over 107,940 or 11.5 percent of total arrivals by June 12. 

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CROSSROADS Maldives Introduces Weixin Pay at resorts for seamless guest experience

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CROSSROADS Maldives has introduced WeChat Pay, widely known as Weixin Pay in China, across its world-class resorts, SAii Lagoon Maldives, Curio Collection by Hilton, and Hard Rock Hotel Maldives. This payment option is made available to enhance the convenience and overall experience for guests from China, making their stay in the Maldives more enjoyable and hassle-free.

Understanding the needs of the diverse guests, CROSSROADS Maldives has integrated WeChat Pay into operations, allowing guests from China to easily and securely conduct transactions using a payment method familiar to them. The introduction of WeChat Pay is a testament to CROSSROADS Maldives’ dedication to enhancing guest satisfaction by offering exceptional experiences at every turn. What is also expected through this initiative is that the guests could benefit from better foreign exchange rates, translating to better savings on their expenditures during their stay.

The option is available for guests in-house conveniently at both resorts as well as across the Marina at CROSSROADS Maldives where a wider variety of unparalleled dining and retail experiences are available for all guests. The day visitors from China will also therefore equally benefit from this new introduction at the Maldives’ premier multi-island integrated leisure destination.

SAii Lagoon Maldives, Curio Collection by Hilton, is a vibrant tropical escape that offers unique and locally inspired experiences. The resort features spacious rooms and villas, a variety of dining options, and an array of recreational activities designed to cater to the desires of modern travellers. Guests can escape to the island’s SAiisational natural beauty, enjoy water sports, and indulge in spa treatments, all while relishing the personalised service that defines Hilton’s Curio Collection.

Hard Rock Hotel Maldives brings the iconic Hard Rock spirit to the tranquil shores of the Maldives. This family-friendly resort offers a perfect blend of relaxation and entertainment, featuring music-inspired experiences, live performances, and the brand’s signature amenities. With luxurious accommodations, diverse dining options, and a plethora of activities for all ages, Hard Rock Hotel Maldives ensures an unforgettable holiday experience for every guest.

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