Featured
Thai media team in Maldives to experience Sunny Side of Life

The Maldives Marketing and Public Relations Corporation (MMPRC / Visit Maldives) extended an invitation to some of Thailand’s most prominent journalists and bloggers to experience the world-class hospitality and luxury awaiting tourists in the Sunny Side of Life. These representatives arrived in the Maldives on 20th February 2023, to immerse themselves in the unique experiences, products, and Maldives’ renowned service standards for 6 days.
The team consists of 2 journalists, 3 bloggers, and 1 PR representative who will be staying at Pullman Maldives Maamutaa, Mercure Maldives Kooddoo, and Reethi Beach Resort in the Maldives. They will share their experiences with their extensive audiences through online articles, publications, and social media platforms. This activity will help to build greater brand awareness and promote the Maldives as a top-of-mind destination. With the combined reach of the media members, the generated content is expected to exceed a staggering 6,179,000 impressions.
This exciting media trip is part of MMPRC’s marketing strategy for Southeast Asia, with a focus on showcasing the Maldives’ diverse and unique aspects to travellers from the region. The Thailand market currently ranks #38 globally for inbound visitors to the Maldives, and MMPRC has big plans to further boost arrivals from Southeast Asia this year with a series of campaigns and promotions. This includes participation in MATTA 2023, ADEX Ocean Mission 2023, and hosting a Maldives Roadshow in Southeast Asia.
In 2022, MMPRC conducted 178 marketing activities. This included over 90 marketing campaigns, attending 44 fairs, hosting 06 roadshows, 10 virtual events, 18 familiarisation trips, and 10 other events executed worldwide. The national tourist arrivals target set by H.E President Ibrahim Mohamed Solih for the year 2022 was also reached in December 2022, as the Maldives welcomed our 1.6 millionth visitor for the year two weeks ahead of the end of the year. In addition to this, the Maldives secured the title of the ‘World’s Leading Destination’ for the third year in a row in 2022 at World Travel Awards. MMPRC was also awarded the prestigious title of ‘World’s Leading Tourist Board’ for the first time in our nation’s history in 2022.
Drink
Oktoberfest comes to shore at SO/ Maldives with bratwurst & beats

This October, SO/ Maldives alters the world’s most iconic beer festival into a chic island activation, blending Bavarian tradition with the resort’s signature flair for fashion-led experiences. Guests are invited to trade their lederhosen for linen and toast to Oktoberfest in true Maldivian style with Bratwurst & Beats by the Beach, a one-night-only beachfront celebration at Lazuli Beach Hut on Sunday, 5 October 2025, from 7 PM to 10 PM.
As the waves set the rhythm, the evening unfolds with a Bavarian-inspired BBQ featuring bratwurst fresh from the grill, golden pretzels, tangy sauerkraut, and all the authentic fixings paired with unlimited free-flowing beers. Once the sun melts into the horizon, a live DJ takes over, layering energetic beats with the island’s natural soundtrack. More than just a feast, the activation brings together community, culture, and celebration in a way only SO/ Maldives can deliver.
Nestled in the vibrant Emboodhoo Lagoon, SO/ Maldives is a private island playground where avant-garde design meets barefoot luxury. The resort’s 80 beachfront and overwater villas are crafted for open-plan living, each complete with a private pool and sweeping ocean views. Designed across eight categories, including spacious two- and three-bedroom villas, SO/ Maldives offers stylish sanctuaries for couples, families, and groups seeking a fashionable island escape.
The culinary journey at SO/ Maldives is as bold as its design. Guests can explore three distinct dining destinations: The Citronelle Club, an oceanfront venue serving Pan-Asian delights with a European twist; Lazuli Beach Club, a sun-kissed Mediterranean-inspired lounge radiating Côte d’Azur vibes; and Hadaba, the signature Levantine restaurant where smoky delicacies meet endless sea views.
Wellness and play are equally celebrated at the resort. Spa is a sanctuary of rejuvenation featuring Vichy rainforest showers, steam and sauna rooms, and a fitness sphere with panoramic ocean vistas. Families are drawn to The Nest Kids Club and The Zone games lounge, while explorers dive into the watersports hub for island adventures on and beneath the waves.
“Oktoberfest is all about bringing people together, and at SO/ Maldives we love adding our own fashionable twist,” said Olivier MOIES-DELVAL, General Manager of SO/ Maldives. “Imagine celebrating with bratwurst and beer on a white sandy beach, with music, laughter, and the Maldivian sunset it’s an Oktoberfest you’ll never forget.”
Featured
Maldives secures top honour at World Spa Awards 2025

The Maldives has once again been recognised as the leading spa destination in the region, having secured the title of Indian Ocean’s Best Spa Destination 2025 at the World Spa Awards.
The award reaffirms the Maldives’ standing as a wellness and spa destination, offering experiences that combine natural surroundings, luxury hospitality and holistic wellbeing. Alongside the national accolade, several Maldivian resorts were also honoured in various categories at this year’s ceremony.
The Maldives has a strong record at the World Spa Awards. In 2016, the country was named World’s Best Spa Destination for the first time, and regained the global title in 2018. In the same year, it was also awarded Indian Ocean’s Best Spa Destination, a title it has retained on multiple occasions, most recently in 2024 at the 10th Annual World Spa Awards. These consistent achievements highlight the Maldives’ role in leading wellness tourism, as it continues to attract visitors seeking relaxation and rejuvenation in a distinctive natural setting.
With wellness and experiential travel among the fastest-growing tourism segments worldwide, the Maldives continues to integrate wellness into its resorts, retreats and cultural experiences, further strengthening its global appeal.
Featured
Barceló Nasandhura highlights holistic living during World Wellness Weekend

Barceló Nasandhura marked World Wellness Weekend 2025 with a programme of rejuvenating experiences in collaboration with Wellness by Mandara. The celebration, held on Saturday, welcomed guests and visitors to a day centred on relaxation and self-care.
The schedule included a range of wellness-focused activities, from welcome drinks and skincare consultations to interactive sessions, product demonstrations, and giveaways, creating an engaging and restorative atmosphere for participants.
The event reflected Barceló Nasandhura’s commitment to encouraging a holistic lifestyle, providing both guests and the wider community with opportunities to take part in wellness-oriented experiences.
Wellness by Mandara, located within Barceló Nasandhura, is open daily from 10:00 AM to 10:00 PM. The spa offers a wide selection of treatments and therapies designed to relax, rejuvenate, and restore balance, alongside monthly promotions that provide exclusive offers on treatments and wellness experiences throughout the year.
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