Connect with us

Business

Indian journalists immerse in various experiences in Sunny Side of Life

Published

on

A team of journalists from India are visiting the Maldives, upon invitation by Maldives Marketing and Public Relations Corporation (MMPRC / Visit Maldives), to immerse themselves in the tourism offers, unique experiences, and exciting encounters awaiting tourists in the Sunny Side of Life.

The journalists on this trip represent key media publications from India such as Zee Zest, The Sunday Guardian, ET Travel World, and Dainik Jagran. Additionally, the team comprises a freelance writer contributing to Indian, American and European publications, and one PR representative. From February 20th to 26th, these 5 journalists will indulge in all things Maldives at Outrigger Maldives Maafushivaru Resort, Sun Siyam Iruveli, and West Sands Ukulhas, Ranthari Guesthouse & Spa, and Nala Veli Maldives.

Some of the activities that this team will experience include local island tours; snorkelling and visiting whale shark/manta and turtle points; sunset cruises; sandbank visits, coral planting programmes; cooking classes; and more. The team of journalists will relay these experiences through articles and multimedia content to potential travellers in India and beyond, and the combined reach of this content is estimated to go beyond 4,952,250+ readers.

This familiarisation trip is conducted as part of MMPRC’s marketing strategy for India, which focuses on sharing key destination information via social media platforms and online media that is most commonly used in the India market. The strategy aims to promote affordable luxury accommodation options to the Indian consumers and establish Maldives as a top-of-the-mind destination in this market. Additionally, this trip aims to promote the variety of accommodation options available in the Sunny Side of Life.

India was the top source market to the destination last year with 241,369 arrivals received by 31st December 2022, which is 14.4 percent of the total market share. MMPRC has been holding several promotional initiatives targeting this market to maintain destination momentum. This includes digital and social media campaigns; participation in major fairs and exhibitions; media interviews; ad campaigns; TV and online programmes; outdoor advertising campaigns; and familiarisation trips. Many such activities are planned to be held throughout 2023 for this market as well.

Business

Maldives celebrates arrival of 2024’s 1 millionth tourist

Published

on

Maldives on Thursday welcomed the one millionth tourist to visit this year.

The one millionth tourist is a Thai named Sutapa Amonwivat, who arrived from Singapore with her husband and two children. This is her second visit to Maldives.

Maldives Marketing and Public Relations Corporation (MMPRC) and the Ministry of Tourism gave a warm welcome to Sutapa at the Velana International Airport (VIA) Thursday afternoon. She was welcomed at the VIA by tourism minister Ibrahim Faisal, MMPRC Managing Director Ibrahim Shiury and senior officials of various relevant agencies.

After welcoming her with traditional offerings, she was presented with various gifts by the ministry, MMPRC, customs, immigration, Maldives Association of Travel Agents and Tour Operators (MATATO) and Trans Maldivian Airways (TMA).

Maldives reached one million tourists in June, three weeks earlier than last year. The number of tourists reached one million on July 16, 2023.

Maldives expects to reach 2 million tourists this year.

Continue Reading

Business

New air route connects Chongqing to Maldives

Published

on

Chongqing Airlines on Monday began its inaugural flights to Maldives.

The Chongqing-Male route, scheduled three times a week, is expected to strengthen the bonds between China and the Maldives, opening up exciting new opportunities for tourism and cultural exchange.

The inaugural flight was welcomed upon its arrival at Velana International Airport (VIA) in Maldives, where local officials and tourism representatives expressed their enthusiasm for this new development.

“We warmly welcome our friends from China to our beautiful islands. This new connection strengthens our bonds and opens up new opportunities for tourism,” the tourism ministry said on X.

Maldives currently welcomes four airlines from China, including China Eastern, Beijing Capital Airlines, Xiamen Airlines.

In January, Maldives government urged tourism stakeholders in both Maldives and China to ramp up efforts to restore China’s position as the primary source market for Maldives tourism, a status held before the onset of Covid-19.

China, being the largest source market for Maldives tourism before the pandemic, saw a resumption of tourist arrivals from January 2023 after a three-year hiatus due to the pandemic. In 2023, the Maldives welcomed 187,118 Chinese tourists, marking a significant recovery in numbers. This year, the Maldives has welcomed the most number of tourists from China, with over 107,940 or 11.5 percent of total arrivals by June 12. 

Continue Reading

Business

CROSSROADS Maldives Introduces Weixin Pay at resorts for seamless guest experience

Published

on

CROSSROADS Maldives has introduced WeChat Pay, widely known as Weixin Pay in China, across its world-class resorts, SAii Lagoon Maldives, Curio Collection by Hilton, and Hard Rock Hotel Maldives. This payment option is made available to enhance the convenience and overall experience for guests from China, making their stay in the Maldives more enjoyable and hassle-free.

Understanding the needs of the diverse guests, CROSSROADS Maldives has integrated WeChat Pay into operations, allowing guests from China to easily and securely conduct transactions using a payment method familiar to them. The introduction of WeChat Pay is a testament to CROSSROADS Maldives’ dedication to enhancing guest satisfaction by offering exceptional experiences at every turn. What is also expected through this initiative is that the guests could benefit from better foreign exchange rates, translating to better savings on their expenditures during their stay.

The option is available for guests in-house conveniently at both resorts as well as across the Marina at CROSSROADS Maldives where a wider variety of unparalleled dining and retail experiences are available for all guests. The day visitors from China will also therefore equally benefit from this new introduction at the Maldives’ premier multi-island integrated leisure destination.

SAii Lagoon Maldives, Curio Collection by Hilton, is a vibrant tropical escape that offers unique and locally inspired experiences. The resort features spacious rooms and villas, a variety of dining options, and an array of recreational activities designed to cater to the desires of modern travellers. Guests can escape to the island’s SAiisational natural beauty, enjoy water sports, and indulge in spa treatments, all while relishing the personalised service that defines Hilton’s Curio Collection.

Hard Rock Hotel Maldives brings the iconic Hard Rock spirit to the tranquil shores of the Maldives. This family-friendly resort offers a perfect blend of relaxation and entertainment, featuring music-inspired experiences, live performances, and the brand’s signature amenities. With luxurious accommodations, diverse dining options, and a plethora of activities for all ages, Hard Rock Hotel Maldives ensures an unforgettable holiday experience for every guest.

Continue Reading
Advertisement

Trending

Copyright all rights reserved by Maldives Promotion House 2023.