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MMPRC kicks off roadshow series in Middle East

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Maldives Marketing & Public Relations Corporation (MMPRC / Visit Maldives) has kicked off an exciting series of roadshows targeting the Middle East market as part of the effort to provide a platform for industry partners from both sides to connect and establish relations. The roadshows are held in Saudi Arabia, in the capital city Riyadh, then Jeddah and finally Kuwait City on May 23rd, 25th, and 26th respectively.

Alongside its industry partners, MMPRC aims to build and maintain a strong B2B presence in GCC countries, share the latest destination updates and guidelines with the travel trade, and ultimately increase arrival figures from GCC countries. Maldivian tourism products, including resorts, hotels, guesthouses and liveaboards will be marketed through this event by MMPRC and industry partners. Sixteen participants are taking part in the Roadshow in Riyadh, with 18 participants taking part in the roadshow in Jeddah, and 16 confirmed participants for the roadshow held in Kuwait City.

The roadshow, entitled “Connect with Maldives…The Ultimate Dream Destination”, begins with a warm introduction of our industry partners followed by a destination presentation. The presentation highlights Maldives’ tourism products (resorts, guesthouses, liveaboards, and hotels), the unique experiences available here, and the latest travel guidelines for the Maldives. The safety provided by the scattered geography of the Maldives is also being highlighted during the roadshow series.

The presentation portion of the roadshow is followed by a productive night of networking and building new business relations. To maximise visibility, MMPRC has invited over 80 agents from each city to take part in the roadshow. Industry partners have the opportunity to showcase their properties, generate new business leads, and engage in one-on-one networking opportunities.

Sponsored by Taj Exotica Resort & Spa, a special raffle was conducted at the Riyadh Roadshow, awarding a free trip to the Maldives for the lucky winner. Villa Hotels & Resorts and Taj Exotica Resort & Spa are sponsoring similar raffles for the roadshows to be held in Jeddah and Kuwait City, respectively. The second and third runner-up of the raffle wins a smartwatch and amazon gift card respectively sponsored by MMPRC.

MMPRC is conducting these roadshows as part of its marketing strategy for the Middle East market. These include greater B2B contact in order to increase total outreach, campaigns that cover all the products and experiences of Maldives, and to strengthen the Maldives’ niche position in the region as a chic destination for affluent travellers.

Last year, the Maldives welcomed 91,413 tourists to the country from the Middle Eastern market with Saudi Arabia ranked as the top 7th market to Maldives. From January to March this year, the country has recorded 21,117 arrivals from the Middle East market. So far in 2022, MMPRC has taken part in major fairs across the Middle East market such as QBLT Congress, MALT Congress, and ATM 2022. MMPRC has also conducted other marketing activities alongside these fairs, and held a special press conference on the sidelines of ATM to inform the international travel trade and media on destination information of the Maldives and the plans in the pipeline for the Maldives Golden Jubilee Year of Tourism.

MMPRC has planned several activities targeting the Middle East market under the effort to maintain destination visibility. This includes joint-marketing campaigns, webinars, participation in major fairs and exhibitions, outdoor advertising, roadshows, and hosting familiarisation trips.

As the company responsible for marketing the Maldives as a destination abroad, MMPRC carried out 260 different marketing activities in 22 global markets last year, including fairs, roadshows, familiarisation trips, marketing campaigns, webinars, and interviews. The greatest testament to the success of these activities came late last year, as the Maldives secured the title of ‘World’s Leading Destination’ (among several other accolades) at the 2021 World Travel Awards, globally recognised as the hallmark of industry excellence. This is the second consecutive year that the Maldives had successfully earned this prestigious title, a shining testimony of the trust placed in the ‘magic of Maldivian hospitality’ by travellers from all over the globe.

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Ifuru Island Maldives wins Best Premium All-Inclusive Resort at Golden Travel Awards 2025

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Ifuru Island Maldives has been officially named Best Premium All-Inclusive Resort Maldives 2025 by the prestigious Golden Travel Award, recognising the resort’s exceptional guest experience and innovative all-inclusive offering. The resort distinguished itself through its commitment to redefining the premium all-inclusive concept with a bold combination of curated adventures, gourmet dining, and a true sense of luxury.

Marcel Sawyer, General Manager of Ifuru Island Maldives, expressed pride in the recognition, noting that it celebrates the dedication and passion the team invests in creating unforgettable moments for every guest. He emphasised that the resort’s experience is designed to offer guests the freedom to relax, explore, and feel truly at home, all within the comforts of a premium all-inclusive package.

Ifuru Island Maldives has quickly established a strong reputation with its thoughtfully crafted ‘Exclusively Yours’ Premium All-Inclusive package. With a fresh approach to luxury and authenticity, the resort continues to resonate with modern travellers who seek both comfort and meaningful connections.

This acknowledgment from the Golden Travel Award further solidifies Ifuru Island’s growing reputation as one of the Maldives’ most distinctive and experience-driven destinations.

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Float & Flow Yoga debuts at Holiday Inn Kandooma Maldives

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Holiday Inn Resort Kandooma Maldives now offers guests a unique wellness activity: Float & Flow Yoga. Set amidst the picturesque surroundings of crystal-clear waters, this innovative session blends balance, movement, and mindfulness on a stand-up paddleboard (SUP), fostering a joyful connection with nature.

Designed to accommodate both experienced yogis and beginners, Float & Flow Yoga provides a 60-minute session on the resort’s SUP Yoga Dock. This specially designed floating platform, shaped like a flower, features eight “petals,” each securing a SUP board around a central space designated for the instructor. Participants are guided through gentle yoga sequences that emphasise balance, breath, and flow.

Courtney Chambers, the resident Yoga Instructor at Holiday Inn Resort Kandooma Maldives, describes the activity as a joyful and liberating experience. She notes that SUP yoga encourages participants to embrace the playful side of the practice while reconnecting with nature.

Classes take place every Monday, Wednesday, Friday, and Sunday at 10:00 am, with a maximum of eight participants per session to maintain an intimate and supportive atmosphere. A minimum of three guests is required for each session. The class fee is priced at US$45 per person, inclusive of taxes and service charges.

Additionally, a professional drone photo and video package is available for US$25 per person, providing guests with a memorable keepsake of their experience.

Participants are advised to wear comfortable swimwear or yoga attire and to arrive 10 minutes early at the Perfect Wave Surf Shop for a pre-session briefing.

Whether the goal is mindfulness, gentle movement, or simply a splash of fun, Float & Flow Yoga at Kandooma offers an unforgettable opportunity to reconnect with both self and sea.

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Five-course Indian fine dining by Atrangi to feature at Jumeirah Olhahali Island’s June pop-up

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Jumeirah Olhahali Island has announced an exclusive culinary pop-up in collaboration with Atrangi by Ritu Dalmia, the renowned Indian restaurant located at Jumeirah Al Qasr in Dubai. Scheduled from 7 to 12 June 2025, this special event will feature Atrangi’s Head Chef, Aniket Chatterjee, who will partner with the resort’s culinary team to present a refined five-course dining experience. This unique collaboration aims to reinterpret regional Indian dishes through a contemporary perspective.

Atrangi, inspired by the vision of acclaimed chef and restaurateur Ritu Dalmia, is celebrated for its bold and eclectic approach to Indian cuisine. Ritu Dalmia, a self-taught chef, began her culinary journey by launching Delhi’s first standalone Italian restaurant at just twenty-two. Over the years, she has established a portfolio of acclaimed restaurants across India and Europe, earning her widespread recognition in the culinary world. Representing her creative vision in the Maldives, Chef Aniket Chatterjee brings a modern sensibility and a profound respect for Indian culinary traditions, promising a dining experience that is both sophisticated and soulful.

For this special occasion, Chef Aniket has curated a bespoke menu that masterfully blends traditional Indian techniques with global influences. Guests will be treated to intimate oceanfront dinners and relaxed beach grills under the stars, with both vegetarian and non-vegetarian tasting menus available.

The dining journey will commence with a playful twist on the nostalgic chilli cheese toast, followed by pickled doodhi and smoked dahi. Main course offerings include Malvani chicken tikka with confit garlic, or for vegetarians, paneer peeli mirch tikka accompanied by spring onion curry. A whipped butter board will serve as a palate cleanser before guests savour dishes such as kappa meen curry or satu pulao with dalma, parwal, and burnt tomato chutney, celebrating the rich diversity of Indian flavours. The meal will conclude with an indulgent Indian sweet, followed by mignardise featuring pistachio soan papdi and a mini jalebi with rabri.

Chef Ritu Dalmia expressed her excitement about the event, stating, “The Maldives has always been a special country for me, having visited several times. It is a thrill to bring Atrangi to Jumeirah Olhahali Island, where we can showcase community-inspired dishes while celebrating the best produce the Maldives has to offer.”

The beach grill dinner at Shimmers Beach on 10 June will be priced at USD 225 plus taxes per person. On other evenings, the five-course set menu will be served at a designated ocean-view location for USD 195 plus taxes per person.

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