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MMPRC kicks off roadshow series in Middle East

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Maldives Marketing & Public Relations Corporation (MMPRC / Visit Maldives) has kicked off an exciting series of roadshows targeting the Middle East market as part of the effort to provide a platform for industry partners from both sides to connect and establish relations. The roadshows are held in Saudi Arabia, in the capital city Riyadh, then Jeddah and finally Kuwait City on May 23rd, 25th, and 26th respectively.

Alongside its industry partners, MMPRC aims to build and maintain a strong B2B presence in GCC countries, share the latest destination updates and guidelines with the travel trade, and ultimately increase arrival figures from GCC countries. Maldivian tourism products, including resorts, hotels, guesthouses and liveaboards will be marketed through this event by MMPRC and industry partners. Sixteen participants are taking part in the Roadshow in Riyadh, with 18 participants taking part in the roadshow in Jeddah, and 16 confirmed participants for the roadshow held in Kuwait City.

The roadshow, entitled “Connect with Maldives…The Ultimate Dream Destination”, begins with a warm introduction of our industry partners followed by a destination presentation. The presentation highlights Maldives’ tourism products (resorts, guesthouses, liveaboards, and hotels), the unique experiences available here, and the latest travel guidelines for the Maldives. The safety provided by the scattered geography of the Maldives is also being highlighted during the roadshow series.

The presentation portion of the roadshow is followed by a productive night of networking and building new business relations. To maximise visibility, MMPRC has invited over 80 agents from each city to take part in the roadshow. Industry partners have the opportunity to showcase their properties, generate new business leads, and engage in one-on-one networking opportunities.

Sponsored by Taj Exotica Resort & Spa, a special raffle was conducted at the Riyadh Roadshow, awarding a free trip to the Maldives for the lucky winner. Villa Hotels & Resorts and Taj Exotica Resort & Spa are sponsoring similar raffles for the roadshows to be held in Jeddah and Kuwait City, respectively. The second and third runner-up of the raffle wins a smartwatch and amazon gift card respectively sponsored by MMPRC.

MMPRC is conducting these roadshows as part of its marketing strategy for the Middle East market. These include greater B2B contact in order to increase total outreach, campaigns that cover all the products and experiences of Maldives, and to strengthen the Maldives’ niche position in the region as a chic destination for affluent travellers.

Last year, the Maldives welcomed 91,413 tourists to the country from the Middle Eastern market with Saudi Arabia ranked as the top 7th market to Maldives. From January to March this year, the country has recorded 21,117 arrivals from the Middle East market. So far in 2022, MMPRC has taken part in major fairs across the Middle East market such as QBLT Congress, MALT Congress, and ATM 2022. MMPRC has also conducted other marketing activities alongside these fairs, and held a special press conference on the sidelines of ATM to inform the international travel trade and media on destination information of the Maldives and the plans in the pipeline for the Maldives Golden Jubilee Year of Tourism.

MMPRC has planned several activities targeting the Middle East market under the effort to maintain destination visibility. This includes joint-marketing campaigns, webinars, participation in major fairs and exhibitions, outdoor advertising, roadshows, and hosting familiarisation trips.

As the company responsible for marketing the Maldives as a destination abroad, MMPRC carried out 260 different marketing activities in 22 global markets last year, including fairs, roadshows, familiarisation trips, marketing campaigns, webinars, and interviews. The greatest testament to the success of these activities came late last year, as the Maldives secured the title of ‘World’s Leading Destination’ (among several other accolades) at the 2021 World Travel Awards, globally recognised as the hallmark of industry excellence. This is the second consecutive year that the Maldives had successfully earned this prestigious title, a shining testimony of the trust placed in the ‘magic of Maldivian hospitality’ by travellers from all over the globe.

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The Nautilus Maldives hosts Gregor Zimmermann for three-day Easter gastronomic programme

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At The Nautilus Maldives, time is guided by personal rhythm and creativity is free from constraint. From 3 to 5 April 2026, the ultra-luxury private island resort will welcome Gregor Zimmermann, Switzerland’s State Chef and Executive Chef of the Bellevue Palace in Bern, for an intimate Easter culinary residency that brings Alpine heritage to the shores of the Indian Ocean.

During the three-day residency, guests will be invited to take part in a series of unhurried and immersive dining experiences. Two exclusive gourmet evenings at Zeytoun will feature tasting menus that create a refined dialogue between the flavours of the Swiss Alps and Maldivian produce. The programme also includes a Chocolate Masterclass, offering an interactive introduction to Switzerland’s celebrated chocolate-making traditions, where Zimmermann will share techniques, cultural heritage and the artistry behind the craft, allowing guests to create and enjoy their own confections.

The residency will extend into the island’s Easter celebrations, with Zimmermann’s creations appearing as special canapés during Nautilus Rising at the Naiboli Beach pop-up. These moments will serve as a prelude to the festive programme, blending culinary artistry with the relaxed rhythm of island life.

A member of the prestigious Le Club des Chefs des Chefs, the international association of chefs serving heads of state, Zimmermann is the trusted culinary custodian for visiting presidents, royalty and official delegations in Switzerland. His career includes cooking for figures such as President Emmanuel Macron and members of European royal families. In recognition of his contribution to gastronomy and his commitment to excellence, he was awarded the Officier du Mérite Agricole by the French President.

Zimmermann’s cuisine is defined by clarity, restraint and emotion. Rather than adhering to a fixed signature style, his cooking reflects stories of origin, landscape and memory, weaving Swiss Alpine traditions with global influences in a technically precise yet expressive approach. He has described his work as a continuous reinterpretation of rustic Swiss recipes, while remaining faithful to their roots.

Adan Gomez, General Manager of The Nautilus Maldives, said that Zimmermann’s residency reflects the resort’s commitment to artistic freedom and authenticity. He noted that the Masters for Masters series invites respected global talents to create without boundaries in an environment shaped by individuality and unhurried living.

Set within the Baa Atoll UNESCO Biosphere Reserve, the Easter residency at The Nautilus will bring together Swiss craftsmanship and Maldivian serenity in a celebration of purity, artistry and cultural exchange. The programme is designed to offer guests moments shaped by mastery, experienced entirely on their own terms.

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St. Regis Maldives Vommuli Resort curates timeless Valentine’s experiences with IVAR Jewellery

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The St. Regis Maldives Vommuli Resort has unveiled an intimate celebration of love through an exclusive collaboration with IVAR Jewellery, bringing together craftsmanship, emotion, and timeless romance in a refined island setting. Rooted in shared values of artistry and enduring beauty, the partnership invites guests to experience love as something continuous, evolving, and deeply personal.

Central to the collaboration is IVAR’s Infinity Collection, inspired by the circle as a symbol with no beginning and no end. Each piece reflects a quiet and enduring expression of love, designed to preserve fleeting moments in lasting form. The collection speaks to intimacy, connection, and the promise of forever, offering jewellery that is both meaningful and timeless.

IVAR’s creations draw on the rich traditions of Indian craftsmanship, reinterpreted through a contemporary design approach. Crafted by skilled artisans using time-honoured techniques, each piece balances heritage with modern elegance. Designed for daily wear and long-term appreciation, the jewellery is intended to accompany life’s most significant milestones and be treasured across generations.

Inspired by this philosophy, The St. Regis Maldives Vommuli Resort has curated a series of romantic experiences that reflect the elegance and symbolism of the Infinity Collection. At Iridium Spa, couples are invited to enjoy a Romantic Spa Escape, an immersive sensory journey infused with rose geranium and rose quartz. Each treatment is designed to restore balance, deepen connection, and create moments of calm intimacy that extend beyond the spa.

As evening approaches, romance continues with Valentine’s dining experiences set beneath open skies and framed by the island’s natural beauty. Soft lighting, refined menus, and an unhurried atmosphere encourage couples to linger, connect, and celebrate togetherness. Every detail is composed to honour shared moments and the quiet luxury of presence.

For couples preparing to begin their next chapter, IVAR’s Solitaire Collection offers a classic expression of commitment. Defined by diamonds of exceptional brilliance and clarity, each piece reflects the purity of the promise it represents. Set within the surroundings of The St. Regis Maldives, weddings become personal celebrations where elegance, emotion, and artistry come together.

Through this collaboration, The St. Regis Maldives Vommuli Resort and IVAR Jewellery invite guests to experience a love that is both effortless and profound, fleeting yet enduring, creating memories inspired by the infinite symbol that lies at the heart of the partnership.

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Cinnamon Hotels & Resorts Maldives launches March flash offer with savings of up to 80%

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Cinnamon Hotels & Resorts Maldives has announced a limited-time flash offer inviting travellers to experience the Maldives in March, one of the destination’s most favourable months, with savings of up to 80 per cent when booking direct. The promotion is available across all four Cinnamon resorts in the Maldives and combines discounted rates with added island experiences, allowing guests to enjoy the destination during a period of ideal weather conditions.

The promotion is open for bookings from 23 January to 8 February 2026, for stays between 1 March and 31 March 2026, using the coupon code MAR26.

Guests booking under the offer can look forward to a range of experiences, including diving and snorkelling excursions with opportunities to encounter manta rays, reef sharks and sea turtles. On land, activities include island hopping, sunset fishing trips, Balinese spa treatments and four-course beachfront dinners. Guests staying a minimum of three nights are also eligible to receive resort credits of up to USD 150, providing additional value during their stay.

At Cinnamon Dhonveli Maldives, guests booking direct may select any two island experiences, or enjoy up to all available benefits once per stay depending on their GHA DISCOVERY membership tier, along with USD 100 in resort credits for stays of three nights or more. Available experiences include a beach dinner, a Balinese massage, a swim and snorkel excursion, and a local island visit.

At Cinnamon Velifushi Maldives, guests may select any two island experiences, or enjoy up to all benefits once per stay depending on their GHA DISCOVERY membership tier, together with USD 150 in resort credits for qualifying stays. Available options include a beach dinner, a spa treatment, island hopping and dolphin watching.

At Cinnamon Hakuraa Huraa Maldives, guests may select any two island experiences, or enjoy up to all benefits once per stay depending on their GHA DISCOVERY membership tier, along with USD 100 in resort credits for stays of three nights or more. Experiences include sunset fishing, island hopping, a bottle of sparkling wine and a kayaking experience.

At Ellaidhoo Maldives by Cinnamon, guests booking direct may select any two island experiences, or enjoy up to all benefits once per stay depending on their GHA DISCOVERY membership tier, together with USD 100 in resort credits for qualifying stays. Available experiences include a beach dinner, a Balinese massage, sunset fishing and a dolphin safari.

Under the GHA DISCOVERY membership programme, Silver tier members may select two benefits, Gold tier members may select three benefits, and Platinum tier members are entitled to all listed benefits once per stay.

In addition, GHA DISCOVERY members who book direct are eligible for further privileges, including the ability to earn and redeem DISCOVERY Dollars, potential room upgrades up to suite category, and early check-in and late check-out, subject to availability and membership tier.

Available for a limited time, the flash offer is designed to encourage travellers to visit the Maldives in March, when weather conditions are favourable and island experiences are at their most appealing.

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