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MMPRC kicks off roadshow series in Middle East

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Maldives Marketing & Public Relations Corporation (MMPRC / Visit Maldives) has kicked off an exciting series of roadshows targeting the Middle East market as part of the effort to provide a platform for industry partners from both sides to connect and establish relations. The roadshows are held in Saudi Arabia, in the capital city Riyadh, then Jeddah and finally Kuwait City on May 23rd, 25th, and 26th respectively.

Alongside its industry partners, MMPRC aims to build and maintain a strong B2B presence in GCC countries, share the latest destination updates and guidelines with the travel trade, and ultimately increase arrival figures from GCC countries. Maldivian tourism products, including resorts, hotels, guesthouses and liveaboards will be marketed through this event by MMPRC and industry partners. Sixteen participants are taking part in the Roadshow in Riyadh, with 18 participants taking part in the roadshow in Jeddah, and 16 confirmed participants for the roadshow held in Kuwait City.

The roadshow, entitled “Connect with Maldives…The Ultimate Dream Destination”, begins with a warm introduction of our industry partners followed by a destination presentation. The presentation highlights Maldives’ tourism products (resorts, guesthouses, liveaboards, and hotels), the unique experiences available here, and the latest travel guidelines for the Maldives. The safety provided by the scattered geography of the Maldives is also being highlighted during the roadshow series.

The presentation portion of the roadshow is followed by a productive night of networking and building new business relations. To maximise visibility, MMPRC has invited over 80 agents from each city to take part in the roadshow. Industry partners have the opportunity to showcase their properties, generate new business leads, and engage in one-on-one networking opportunities.

Sponsored by Taj Exotica Resort & Spa, a special raffle was conducted at the Riyadh Roadshow, awarding a free trip to the Maldives for the lucky winner. Villa Hotels & Resorts and Taj Exotica Resort & Spa are sponsoring similar raffles for the roadshows to be held in Jeddah and Kuwait City, respectively. The second and third runner-up of the raffle wins a smartwatch and amazon gift card respectively sponsored by MMPRC.

MMPRC is conducting these roadshows as part of its marketing strategy for the Middle East market. These include greater B2B contact in order to increase total outreach, campaigns that cover all the products and experiences of Maldives, and to strengthen the Maldives’ niche position in the region as a chic destination for affluent travellers.

Last year, the Maldives welcomed 91,413 tourists to the country from the Middle Eastern market with Saudi Arabia ranked as the top 7th market to Maldives. From January to March this year, the country has recorded 21,117 arrivals from the Middle East market. So far in 2022, MMPRC has taken part in major fairs across the Middle East market such as QBLT Congress, MALT Congress, and ATM 2022. MMPRC has also conducted other marketing activities alongside these fairs, and held a special press conference on the sidelines of ATM to inform the international travel trade and media on destination information of the Maldives and the plans in the pipeline for the Maldives Golden Jubilee Year of Tourism.

MMPRC has planned several activities targeting the Middle East market under the effort to maintain destination visibility. This includes joint-marketing campaigns, webinars, participation in major fairs and exhibitions, outdoor advertising, roadshows, and hosting familiarisation trips.

As the company responsible for marketing the Maldives as a destination abroad, MMPRC carried out 260 different marketing activities in 22 global markets last year, including fairs, roadshows, familiarisation trips, marketing campaigns, webinars, and interviews. The greatest testament to the success of these activities came late last year, as the Maldives secured the title of ‘World’s Leading Destination’ (among several other accolades) at the 2021 World Travel Awards, globally recognised as the hallmark of industry excellence. This is the second consecutive year that the Maldives had successfully earned this prestigious title, a shining testimony of the trust placed in the ‘magic of Maldivian hospitality’ by travellers from all over the globe.

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Kandolhu Maldives introduces new villas and gastronomic journeys

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Kandolhu Maldives has announced a new season of island experiences, highlighting the resort’s refurbished Deluxe Ocean Pool Villas and a series of exclusive dining collaborations with internationally acclaimed chefs. The resort aims to offer guests opportunities to rediscover its intimate setting through refreshed accommodation and elevated culinary events.

The newly enhanced Deluxe Ocean Pool Villas, each spanning 120 sqm, have been designed with relaxation and comfort in mind. The villas now feature a spacious bedroom, a light-filled bathroom with a deep oval bathtub overlooking the Indian Ocean, and a private deck furnished with sun loungers and a sun umbrella. A new 23 sqm private pool has also been added, alongside a hammock suspended above the water, offering uninterrupted ocean views.

The resort has also introduced a line-up of exclusive dining events, bringing together Michelin-starred chefs and distinguished winemakers. These collaborations, hosted at Olive restaurant, combine fine cuisine with curated wine pairings, promising immersive gastronomic experiences.

  • 3 October 2025: Chef Bernd Bachofer will present a degustation menu combining Japanese, Southeast Asian, and French haute cuisine. The evening will be paired with vintages from New Zealand’s Schubert Wines, led by winemaker Kai Schubert. Chef Bachofer, awarded a Michelin star in 2015, brings decades of expertise from renowned kitchens in Germany and Switzerland.
  • 23 November 2025: The Kandolhu culinary team, headed by Chef Justin, will prepare a five-course Mediterranean dinner paired with Stonefish wines. Wine expert Peter Papanikitas will guide guests through each course, providing insights into the pairings.
  • 3 December 2025: Michelin-starred Chef Theodor Falser will craft contemporary interpretations of Italian cuisine in a five-course dinner for just 14 guests. Each course will be paired with fine Italian wines, offering an intimate dining experience.

Kandolhu’s Island Hosts, Claudio Stupan and Luciana Codiferro, commented, “Our vision has always been to create a space where guests feel both completely relaxed and deeply inspired. With refreshed villas and new culinary journeys ahead, we are proud to offer an experience that truly reflects the spirit of Kandolhu.”

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Bavarian traditions meet island living at Sun Siyam Olhuveli’s Oktoberfest

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Sun Siyam Olhuveli has announced that it will host its own take on Oktoberfest from 1 to 5 October 2025, bringing one of the world’s most recognised celebrations to a tropical island setting. The resort will combine Bavarian traditions with Maldivian hospitality, offering guests a week-long programme of music, food, and festivities.

A highlight of the event will be a performance by international DJ twins Kristina and Anna Grushina. With a strong global following of more than two million on social media and chart-topping success on Spotify, the sisters are renowned for their high-energy sets that transform any stage into a vibrant dance floor. Their performance on the resort’s beachfront is expected to be a key feature of this year’s festival.

Alongside live music, the festival will present German brews and themed culinary experiences inspired by Oktoberfest. Guests will be able to enjoy Bavarian-style dishes alongside a selection of hops and lagers served beachside. To add to the atmosphere, family-friendly activities and games will be organised throughout the resort, creating a spirit of connection and celebration in an island environment.

“We are excited to bring together international music talent, authentic gastronomy, and our island’s natural beauty in this celebration,” said Hassan Adil, General Manager of Sun Siyam Olhuveli. “Every year, Oktoberfest and many other celebrations at Sun Siyam Olhuveli continue to highlight culture, community, and entertainment in a way that is unique to our resort and to the Maldives.”

The five-day festival will not only celebrate Oktoberfest but also demonstrate Sun Siyam Olhuveli’s ability to host immersive experiences that blend international entertainment with the relaxed lifestyle of the Maldives. Guests staying at the resort during this period will experience a beachfront festival of music, cuisine, and festivities designed to leave a lasting impression.

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W Maldives to host ‘The Joy Rituals’ wellness programme in September 2025

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W Maldives will introduce The Joy Rituals, a two-week wellbeing programme in collaboration with Happy Hormones Yoga founders Rajendra Kumar and Katrin Berger. Scheduled from 15 to 27 September 2025, the initiative will feature yoga, meditation, laughter, and sound healing sessions designed to encourage guests to reconnect with their inner energy while experiencing the natural surroundings of the Maldives.

The programme includes sunrise and sunset yoga, breathwork and meditation, laughter yoga, immersive sound healing, and lectures on health and happiness. Aqua Yoga in the lagoon and evening meditations under the stars will provide distinctive experiences. The schedule coincides with World Wellness Weekend, held from 19 to 21 September 2025, aligning the resort’s programme with global wellbeing initiatives.

Rajendra Kumar, a two-time world record holder and gold medallist in yoga, is recognised for his focus on laughter and presence in practice. His record for continuous laughter lasting three hours and 47 minutes reflects his approach to joy as a form of self-discovery. Katrin Berger, a certified yoga teacher, sound healer, and molecular biologist, integrates science and spiritual practice in her sessions, combining sound healing with yoga to encourage balance and connection.

Commenting on the collaboration, Amila Handunwala, General Manager of W Maldives, said, “At W Maldives, we are constantly looking for bold and inspiring ways to elevate the guest experience. The Joy Rituals with Happy Hormones Yoga brings a fresh dimension to wellness, blending the playful spirit of W with transformative practices. It is a chance for our guests to find balance, energy, and joy in one of the world’s most breathtaking settings.”

Rajendra Kumar added, “Yoga is not only about physical postures, it is about living fully, freely, and with a smile. Through The Joy Rituals, we want to remind people that laughter and joy are powerful tools for healing and awakening. Bringing this philosophy to W Maldives feels like the perfect match of spirit and setting.”

Katrin Berger also shared, “Our work is about creating harmony in both body and mind. With sound healing and yoga, guests can release tension, restore balance, and feel more present in their lives. At W Maldives, surrounded by nature and beauty, this experience becomes even more profound. We are thrilled to share The Joy Rituals with guests from around the world.”

Guests may book the Stay, Dine, and Fly package, which includes daily breakfast, a three-course dinner, and roundtrip seaplane transfers. The programme offers visitors an opportunity to engage in two weeks of movement, laughter, and wellness in a Maldivian island setting.yog

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