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MMPRC kicks off roadshow series in Middle East

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Maldives Marketing & Public Relations Corporation (MMPRC / Visit Maldives) has kicked off an exciting series of roadshows targeting the Middle East market as part of the effort to provide a platform for industry partners from both sides to connect and establish relations. The roadshows are held in Saudi Arabia, in the capital city Riyadh, then Jeddah and finally Kuwait City on May 23rd, 25th, and 26th respectively.

Alongside its industry partners, MMPRC aims to build and maintain a strong B2B presence in GCC countries, share the latest destination updates and guidelines with the travel trade, and ultimately increase arrival figures from GCC countries. Maldivian tourism products, including resorts, hotels, guesthouses and liveaboards will be marketed through this event by MMPRC and industry partners. Sixteen participants are taking part in the Roadshow in Riyadh, with 18 participants taking part in the roadshow in Jeddah, and 16 confirmed participants for the roadshow held in Kuwait City.

The roadshow, entitled “Connect with Maldives…The Ultimate Dream Destination”, begins with a warm introduction of our industry partners followed by a destination presentation. The presentation highlights Maldives’ tourism products (resorts, guesthouses, liveaboards, and hotels), the unique experiences available here, and the latest travel guidelines for the Maldives. The safety provided by the scattered geography of the Maldives is also being highlighted during the roadshow series.

The presentation portion of the roadshow is followed by a productive night of networking and building new business relations. To maximise visibility, MMPRC has invited over 80 agents from each city to take part in the roadshow. Industry partners have the opportunity to showcase their properties, generate new business leads, and engage in one-on-one networking opportunities.

Sponsored by Taj Exotica Resort & Spa, a special raffle was conducted at the Riyadh Roadshow, awarding a free trip to the Maldives for the lucky winner. Villa Hotels & Resorts and Taj Exotica Resort & Spa are sponsoring similar raffles for the roadshows to be held in Jeddah and Kuwait City, respectively. The second and third runner-up of the raffle wins a smartwatch and amazon gift card respectively sponsored by MMPRC.

MMPRC is conducting these roadshows as part of its marketing strategy for the Middle East market. These include greater B2B contact in order to increase total outreach, campaigns that cover all the products and experiences of Maldives, and to strengthen the Maldives’ niche position in the region as a chic destination for affluent travellers.

Last year, the Maldives welcomed 91,413 tourists to the country from the Middle Eastern market with Saudi Arabia ranked as the top 7th market to Maldives. From January to March this year, the country has recorded 21,117 arrivals from the Middle East market. So far in 2022, MMPRC has taken part in major fairs across the Middle East market such as QBLT Congress, MALT Congress, and ATM 2022. MMPRC has also conducted other marketing activities alongside these fairs, and held a special press conference on the sidelines of ATM to inform the international travel trade and media on destination information of the Maldives and the plans in the pipeline for the Maldives Golden Jubilee Year of Tourism.

MMPRC has planned several activities targeting the Middle East market under the effort to maintain destination visibility. This includes joint-marketing campaigns, webinars, participation in major fairs and exhibitions, outdoor advertising, roadshows, and hosting familiarisation trips.

As the company responsible for marketing the Maldives as a destination abroad, MMPRC carried out 260 different marketing activities in 22 global markets last year, including fairs, roadshows, familiarisation trips, marketing campaigns, webinars, and interviews. The greatest testament to the success of these activities came late last year, as the Maldives secured the title of ‘World’s Leading Destination’ (among several other accolades) at the 2021 World Travel Awards, globally recognised as the hallmark of industry excellence. This is the second consecutive year that the Maldives had successfully earned this prestigious title, a shining testimony of the trust placed in the ‘magic of Maldivian hospitality’ by travellers from all over the globe.

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Tiny flippers, big journey: sea turtles hatch at Alila Kothaifaru

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A magical scene is unfolding at Alila Kothaifaru Maldives, as the island becomes a nurturing ground for the next generation of marine life — sea turtle hatchlings. With four active nests currently incubating, guests and marine enthusiasts alike are eagerly anticipating the emergence of these tiny creatures, expected to align with the next full moon.

Following a recent successful hatching, the remaining three nests have been identified as belonging to Green Sea Turtles — one of the largest sea turtle species inhabiting tropical and subtropical waters. Renowned for their smooth, heart-shaped carapaces and their herbivorous diet of seagrass and algae, these gentle marine giants play a vital role in sustaining healthy coral reefs and marine ecosystems. One additional nest is believed to belong to a Hawksbill turtle, although this has yet to be confirmed.

“Sea turtles are fascinating creatures. They lead largely solitary lives and migrate thousands of kilometres between their feeding and nesting grounds,” explains Fernanda Cortina Escalante, the resort’s resident Marine Biologist. “It’s incredibly special to witness this phase of their life cycle so closely here on our island.”

Turtle reproduction is an intricate and delicate process. These ancient mariners return to the very shores on which they were born to lay their eggs, usually under the cover of darkness. Female turtles dig nests in the sand, where the eggs incubate for 45 to 70 days before the hatchlings instinctively head towards the sea.

Green Sea Turtles can live between 60 and 80 years, grow up to 1.5 metres in length, and weigh as much as 300 kilograms. Their remarkable physiology allows them to hold their breath for up to five hours while resting, an impressive adaptation to life in the ocean.

“Hosting these nests provides us with a unique opportunity to educate guests about sea turtle conservation and promote greater awareness of marine biodiversity,” says Camille Berger, Euro-Divers Manager at Alila Kothaifaru Maldives. “We feel fortunate to share this meaningful experience with guests from across the globe.”

The resort places a strong emphasis on conservation, working closely with its in-house marine biologist to monitor and protect the nesting sites.

“A new generation of sea turtles has officially embarked on its journey into the ocean, with 61 tiny hatchlings recently making their way from nest to sea,” shares Thomas Weber, General Manager of Alila Kothaifaru Maldives.

“Moments like these remind us of both the beauty of nature and the responsibility we bear in preserving this extraordinary ecosystem. It is a true honour to be part of the journey of these magnificent creatures.”

Guests staying at the resort may have the rare opportunity to witness a live hatching — an unforgettable experience of nature at its most raw and awe-inspiring.

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Island traditions shine at Nova Maldives’ Maldivian magic festive programme

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This festive season, Nova Maldives is set to welcome travellers with ‘Maldivian Magic – A Festive Fusion,’ a curated programme running from 21 December 2025 to 7 January 2026. Rooted in over 2,500 years of Maldivian heritage, the soulful celebration draws inspiration from the nation’s seafaring past, storytelling traditions, and rituals centred on joy and connection.

The festive itinerary invites guests to immerse themselves in enriching experiences that blend the serenity of the sea with vibrant seasonal celebrations. Morning adventures include Ocean Glides with Koamas—a thrilling jet ski excursion to encounter dolphin pods in their natural habitat—and snorkelling trips to observe whale sharks and manta rays in their graceful element. Those seeking a more tranquil experience may embark on a Private Catamaran Sunset Cruise, ideal for couples or friends, offering unhurried sails across turquoise waters under golden skies.

Evenings present further marine exploration, with night snorkelling sessions offering glimpses of nocturnal marine life—baby reef sharks, crustaceans, and colourful reef fish—bringing the quiet enchantment of the ocean to life after dark.

Gastronomy plays a central role in the celebrations, with a culinary theme titled “Taste of the Atolls.” At Wink Bar each afternoon, guests may join Elixirs of the Isles—a creative mixology class using local fruits and botanicals. Mizu, the resort’s overwater teppanyaki venue, hosts an Ocean Umami dinner experience that combines Japanese precision with Maldivian flavours. Meanwhile, FLAMES offers a Maldivian Fishermen’s Feast—a beachside seafood extravaganza accompanied by bubbles and live island music.

Adding a cultural touch to the culinary journey is Malaafaiy Keyn, a seasonal dining experience showcasing traditional Maldivian cuisine. Served on a handcrafted malaafaiy platter, the dish includes fragrant rice, spiced curries, and heritage side dishes, all enjoyed in a bespoke Mauloodh Haruge dining hall—creating a bridge between the past and present.

For guests seeking serenity, the Private Finolhu Sandbank Escape provides an opportunity to retreat to a white-sand islet. Here, chilled Prosecco, curated canapés, and the gentle rhythm of waves set the tone for a tranquil afternoon, perfect for individuals, couples, or anyone wishing to recharge.

At EsKape Spa, seasonal wellness offerings include the Kaashi Naashi Ritual, a rejuvenating treatment using coconut oil and shells, concluding with a soothing head massage. Also available is the Soulful Healing through Dhivehi Beys—a restorative oil massage incorporating local herbs, spices, and virgin coconut oil, drawing on ancestral knowledge and therapeutic practices to harmonise body and spirit.

The celebration begins with the Grand Christmas Tree Lighting, a starlit gathering filled with carols and island traditions. On Christmas Eve, guests are treated to a fire show and beach party, followed by a Gala Dinner featuring both Maldivian specialities and festive classics. Christmas morning sees Santa Claus arriving at Wink Beach, met with handcrafted cocktails and sweet treats to delight guests of all ages.

The New Year’s Eve festivities conclude the season in spectacular fashion, with a fireworks display and an evening of live music, DJ performances, and festive cocktails. On New Year’s Day, guests are invited to ease into 2026 with the First Brunch of ’26—a leisurely affair featuring live cooking stations and flavourful dishes in a sunlit, relaxed setting.

“Our festive offerings go beyond seasonal cheer,” says Abdulla Aboobakuru, General Manager at Nova Maldives. “They embody the island’s rich cultural heritage, creating immersive moments of joy, tradition, and meaningful connection.”

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NH Collection Maldives Havodda Resort celebrates two years of extraordinary hospitality

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NH Collection Maldives Havodda Resort has marked its second anniversary since becoming part of the NH Collection brand by Minor Hotels. Operating under the upper-upscale NH Collection label since 1 August 2023, the resort has continued to offer immersive guest experiences shaped by the spirit of the Maldives and NH Collection’s commitment to premium service and genuine hospitality.

The anniversary offers a moment to reflect on the resort’s journey in elevating standards while preserving the elements that guests have always cherished: untouched natural surroundings, sincere service, and peaceful seclusion. Over the past two years, the resort has established itself as a sanctuary for couples, families, and solo travellers seeking comfort, exploration, and meaningful connection.

In line with the NH Collection’s ethos to ‘Feel the Extraordinary,’ the resort has embraced a philosophy of exceeding expectations. The team has prioritised delivering seamless stays enriched by thoughtful details, warm hospitality, and inspiring environments. Enhancements have included revitalised dining experiences and updated wellness offerings, all carefully curated to help guests savour every moment.

Key developments over the two-year period include the continued provision of five-star service in a premium setting, the addition of multilingual team members to cater to an international clientele, a strengthened commitment to eco-conscious practices in line with the brand’s sustainability goals, and a refreshed visual identity across both digital and physical touchpoints.

As NH Collection Maldives Havodda Resort enters its third year under the brand, it remains dedicated to refining its signature experience—a harmonious blend of natural beauty, understated elegance, and attentive care.

Reflecting on the occasion, General Manager Frans Westraadt remarked, “Every anniversary is a reminder of what we stand for. We are proud of how far we’ve come in delivering extraordinary stays while staying true to our values. The trust of our guests and the dedication of our team are what fuel us.”

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