Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives) has initiated exhibiting the Maldives at the biggest travel trade event held in India, OTM Mumbai, as the partner country, to further strengthen the Maldives’ brand visibility in this market. The fair is being held in Mumbai, India, from the 14th to 16th of March 2022, at the Bombay Exhibition Center.
OTM, also referred to as the gateway to India’s largest travel market, is one of the largest international gatherings of travel trade buyers and professionals in India. This event provides the opportunity for the international travel trade to meet tourism professionals and build long-term business relations from around the world. This year’s OTM event will see over 1,100 exhibitors from 55 countries, with visitor figures estimated to reach over 30,000 during the three days of the event.
The Chief Executive Officer and Managing Director of MMPRC, Mr Thoyyib Mohamed, participated in a panel discussion held on the sidelines of OTM under the title “The Importance of India-Outbound in the Post Pandemic Market Recovery”.
Speaking at this panel discussion, Thoyyib addressed the current position of the market and the ongoing efforts by MMPRC and industry stakeholders to maintain the Maldives as one of the most preferred destinations among Indians. MMPRC was also conferred an award by One Above Agency, one of the leading travel agencies of India, in recognition for the work done by the corporation in the Indian market. The award was titled “FRIEND OF INDIAN OUTBOUND TRAVEL FRATERNITY”.
Additionally, Mr Thoyyib is also scheduled to attend “ Maldives Tourism Investment and Connectivity Forum” networking event held by the Ministry of Tourism of Maldives on 15th March.
Under our efforts to enhance the destination presence during OTM, Maldives will be exhibited as the partner country during the three day fair. As the partner country, Maldives is entitled to visibility on both offline and online components. As such Maldives will be promoted as a preferred holiday destination for Indians by highlighting tourism products and segments and experiences at strategic locations of the venue. Further to this our participation was communicated to over 50,000 agents in the organisers database through official presses and emailers.
The Maldives will be represented by MMPRC at a designated stand at OTM 2022, along with 18 co-exhibitors. The main purpose of participating in this event is to promote the Maldives as a safe haven for travellers and to update the Indian travel trade with the latest information and travel guidelines from the destination. Throughout the event, MMPRC will showcase the geographical advantages of the scattered islands of the Maldives, allowing natural social distancing, and making our nation one of the safest destinations for tourists. Our products, including resorts, hotels, guesthouses/homestays and liveaboards, will also be marketed through this event.
India was the top source market to the Maldives, in the past two years. The market has contributed to the overall recovery of our tourism sector during the past two years. As part of our marketing strategy for the India market, participation in OTM will efficiently promote various segments of tourism to travel trade professionals. This strategy aims to assist the destination to increase future bookings and arrival figures from India.
India was the largest market in 2021 with over 278,740 travellers and a market share of 22.6%. Similarly, India was the largest market in 2020 with an arrival figure of 62,960 and a market share of 11.3%. MMPRC has been participating in fairs and exhibitions and holding several activities for this market in order to maintain destination momentum and further increase arrivals from this market. This includes virtual and in-person activities such as major marketing campaigns with stakeholders, webinars, roadshows and familiarisation trips.
The world is currently on the trajectory to adapt to a broader new normal and ease covid measures across all sectors to recover from negative impact caused to economies due to covid restrictions. We are witnessing more countries easing travel measures and opening with a new normal.
With regards to the recent development across the world, Maldives has also eased travel restrictions imposed on tourists which enforced presenting of negative PCR tests by all travellers. In this regard, from 4th March 2022, tourists visiting Maldives are no longer required to present a Covid-19 PCR negative result upon arrival if the prescribed doses of vaccine are completed 14 days prior to date of arrival.
As of 13th March 2022, the Maldives has also lifted the national public health emergency, imposed in response to the emergence of the Covid-19 pandemic. The ease of travel restrictions and measures would make it easier for tourists to visit the Maldives.
MMPRC carried out 260 different marketing activities in 22 global markets last year, including fairs, roadshows, familiarisation trips, marketing campaigns, webinars, and interviews. The greatest testament to the success of these activities came late last year, as the Maldives secured the title of ‘World’s Leading Destination’ (among several other accolades) at the 2021 World Travel Awards, globally recognised as the hallmark of industry excellence. This is the second consecutive year that the Maldives had successfully earned this prestigious title, a shining testimony of the trust placed in the ‘magic of Maldivian hospitality’ by travellers from all over the globe.
This year also celebrates an exceptional year to visit the Maldives – the Golden Jubilee celebration of tourism in the Maldives kicked off earlier last year with plans to conduct new and exciting activities throughout the year. MMPRC has planned over 60 in-person events for the year 2022, including 11 fairs, roadshows and events scheduled for just the first quarter.
Villa Resorts hosts over 200 travel agents from India to showcase its transformation
Villa Resorts, a leading Maldivian resort group, recently hosted a series of events for over 200 travel agents from India.
The events were held to highlight the company’s recent rebranding and to familiarise travel agents with the significant changes made as part of its strategic Blue Ocean Shift.
Villa Resorts has a significant market presence in India, and the events were part of the company’s ongoing efforts to work closely with its partners to showcase its transformation and enhancements in its products and services.
The familiarisation events drew over 200 participants, making it one of the largest series of events for travel agents ever hosted by a Maldivian resort group.
Villa Resorts plans to continue hosting similar events throughout the coming year to promote its growing portfolio of resorts to the Indian market.
‘Get Charged and Win’ promotion: Four draws, countless winners, more to go
The ‘Get Charged and Win’ promotion, which launched with great fanfare on June 23, continues to captivate audiences across the nation with its promise of incredible prizes and adrenaline-pumping excitement. As Coca-Cola moves forward, the company has announced not one, but four draws that have rewarded lucky winners with exciting prizes!
The ‘Get Charged and Win’ promotion has been a huge success, with dozens of lucky winners taking home amazing prizes, such as Benelli motorbikes, helmets, and Charged drink cases. The promotion, which started on June 23, has been attracting customers from all over the Maldives, who have been enjoying the refreshing taste of Charged caffeinated beverage and the thrill of scratching their cards to reveal their codes.
So far, four draws have taken place, each one broadcasted live on Television Maldives (TVM) at 9:30pm. The winners of the Benelli motorbikes were Mohamed Adam, MD Musharraf, Mohamed Rasel Hossain and Ahmed Zahir who were ecstatic to receive their prizes and thanked Charged for making their dreams come true. The winners of the helmets and drink cases were also delighted with their rewards and encouraged others to join the promotion.
But don’t worry if you haven’t won yet, because there are still more chances to win! The ‘Get Charged and Win’ promotion is not over yet. That means you still have time to grab your favourite Charged drink, scratch your card, and send your code to 2626 via SMS.
As the exciting journey continues, there are two main draws left in this thrilling event, scheduled for September 24 and October 20. You could be the next lucky winner of a Benelli Leoncino 250 motorbike! But the excitement doesn’t stop there; be sure to keep an eye out for the daily draws, with winners announced regularly on the @ChargedMaldives Instagram page. You could stand a chance to win a Charged branded helmet, or a Charged drink case.
Charged, a ground-breaking addition to Coca-Cola Maldives’ beverage portfolio, is available in 250 ml, in 100% recyclable aluminium cans, in line with our packaging strategy to use 100% recyclable packaging material. The caffeinated beverage is now widely available at major retail outlets, hotels, restaurants, and cafes throughout the Maldives.
JEN Maldives Malé by Shangri-La unveils Oro’s 100% Arabica Rose Coffee
JEN Maldives Malé by Shangri-La has introduced a special coffee to their collection – Oro’s 100% Arabica Rose Coffee. This latest addition to the menu of Jen’s Kitchen On-the-Go aims to provide coffee lovers with the unique and delicate taste of Oro’s Arabica Rose.
The hotel was alive with excitement on Thursday evening with the launch of Oro’s 100% Arabica rose. Media personnel and coffee enthusiasts were treated to an exclusive tasting experience of freshly brewed Arabica Rose Coffee along with some tasty finger foods.
The highlight of the evening was a lucky draw giveaway, extending an invitation for all the guests to participate and win a Skechers Maldives voucher and coffee voucher from Jen’s Kitchen On-the-Go.
Oro’s Arabica Rose Coffee is now available at Jen’s Kitchen on-the-go. It is the perfect spot to refuel with coffee, tea, freshly squeezed juices, or a light bite. Customers can now enroll to become a Shangri-La Circle Member and earn points with every purchase at Jen’s Kitchen On- the-Go and enjoy the rewards at Shangri-La Hotels & Resorts worldwide.
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