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John Keells’ Maldives resorts anointed with GOLD 100 Award



Strengthening its credentials as one of the premier leisure operators in the Maldives, John Keells Maldivian Resorts (JKMR) was bestowed with the ‘Corporate Maldives GOLD 100 Award’ as one of the leading 100 companies in the Maldives for 2021.

This prestigious award reflects the contribution being made by JKMR to the Maldivian economy while instilling industry leading sustainable practices in the local community.

The highly-anticipated fifth edition of the ‘Corporate Maldives GOLD 100 GALA’ was held recently at CROSSROADS Maldives, in the presence of the President of the Maldives Ibrahim Mohamed Solih as Chief Guest, along with other high delegates including ministers, high commissioners, and other senior government officials.

The event was also attended by top corporate leaders and decision-makers from the business community in the Maldives.

Commenting on the impressive accolade, Jayantissa Kehelpannala, Senior Vice President Acquisitions and Development and Vice President – Maldives Operations at Cinnamon Hotels & Resorts said: “We are very proud to be awarded the ‘Corporate Maldives GOLD 100 GALA Award’, the premier award for corporates in the presence of the Maldivian President. It is a moment of pride for our portfolio of resorts in the Maldives. Notwithstanding the challenges during the year, we continued to create inspiring experiences for our guests while adhering to COVID-19 health and safety measures. Maldives tourism is seeing a steady pickup since the country reopened its borders in July 2020 and we continue to focus on building brand value and improving our customer value proposition.”

“Sustainability continues to be an integral pillar of our success and social and environmental considerations are entrenched across our value chain through our overall strategy with a ‘People, Planet, Profit’ perspective. The numerous awards and high customer ratings we received continuously during the year, is a validation of our efforts to raise the bar despite pandemic induced challenges.”

GOLD 100 is a list of 100 leading business entities in the Maldives, published by Corporate Maldives every year. Through a transparent and unbiased selection criterion, GOLD 100 is devised as a selection of the leading business entities.

To select the top 100 companies of Maldives, Corporate Maldives teamed up with CTL Strategies in order to set a nomination criterion as well as to evaluate the nominations. CTL Strategies ensures the veracity of the data provided by companies and uses a third-party evaluator to review the methodologies used by CTL and the application criteria ensuring transparency of the process.

John Keells Maldivian Resorts is a 100% owned subsidiary of John Keells Holdings PLC and is the management company of the four resorts in the Maldives that operate under the brand – Cinnamon Hotels & Resorts. They are namely Cinnamon Dhonveli Maldives, Cinnamon Hakuraa Huraa Maldives, Cinnamon Velifushi Maldives and Ellaidhoo Maldives by Cinnamon.

The resorts provide a wide variety of recreational activities including spa and wellness facilities, destination dining experiences and underwater excursions adding to the unparalleled hospitality offered by Cinnamon Hotels & Resorts.


Maldives China Tourism Association announces first roadshow in China to boost tourism



The Maldives China Tourism Association (MVCTA), a non-governmental and non-profit organization dedicated to promoting tourism in the Maldives to the Chinese market, has announced its upcoming roadshow in China. Founded in 2023 and registered in the Maldives, the MVCTA aims to provide information about the Maldives as a destination to the Chinese public and strengthen ties between the travel industries of China and the Maldives.

The MVCTA’s efforts include participating in regional travel exhibitions and roadshows, advertising and promotions, organizing familiarization trips for the travel trade and media, and maintaining contacts with government tourism bodies, travel agencies, and associations in China. By working together with various stakeholders, the association strives to advance the Maldives’ travel and tourism industry and enhance the country’s tourism image in the Chinese market.

To further their promotional activities, the MVCTA is pleased to announce its first roadshow in China, scheduled to take place in September 2023. The roadshow will span four cities, namely Shanghai, Shenzhen, Chengdu, and Beijing, from the 15th to the 21st of September. This significant event aims to showcase the unique attractions and experiences the Maldives has to offer to Chinese travelers.

The MVCTA’s roadshow in China presents an excellent opportunity for Chinese travelers to discover the allure of this tropical paradise. As the association embarks on its inaugural roadshow, it anticipates a successful event that will contribute to the growth and development of tourism between China and the Maldives.

Following the resumption of outbound travel from China in January 2023, the Maldives has seen a significant resurgence in Chinese tourist arrivals. Prior to the global impact of the Covid-19 pandemic, China held the top position as the leading inbound market for the Maldives. Although currently ranked as the sixth largest source market, Chinese arrivals have already accounted for 5.8% of the total tourist influx to the Maldives, with an impressive 48,668 Chinese tourists visiting by June 6th, 2023. These figures are expected to surge further in the coming years, as China’s appetite for international travel continues to grow, cementing its crucial role in the Maldives’ thriving tourism industry.

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TTM Travel Summit 2023 unveils exciting new concept with interactive, engaging workshops



Travel Trade Maldives (TTM) has introduce an elevated concept for the highly anticipated TTM Travel Summit 2023. Building upon 6 years of success, this year’s summit promises an immersive and engaging experience, focusing on interactive brainstorming sessions and workshops that will shape the industry’s future.

TTM Travel Summit 2023 boasts a dynamic lineup of sessions and workshops designed to encourage active participation from industry stakeholders. With keynote presentations by industry experts and collaborative brainstorming sessions, the summit will explore crucial topics essential for advancing the tourism sector in the Maldives.

Attendees can anticipate thought-provoking discussions on the future of aviation in the Maldives, exploring emerging trends and challenges that will significantly impact the travel industry. The evolving role of travel agents in the digital era will also take centre stage, emphasising the importance of adapting to changing landscapes and embracing new strategies.

Another significant focus of the summit will be marketing the Maldives to new markets, with experts sharing insights on diversifying tourism products. Furthermore, participants will gain valuable knowledge on media and content strategies for effective tourism promotion, unravelling the secrets behind captivating travel stories and engaging content.

TTM Travel Summit is an exclusive invitation-only event that brings together thought leaders, industry shapers, and senior decision-makers professionally engaged with Maldives tourism. By fostering collaboration and knowledge exchange, the summit aims to propel the industry forward and pave the way for a thriving future in travel.

Registration for the TTM Travel Summit will be open from 1st July onwards, and industry professionals are encouraged to secure their spot early to be part of this groundbreaking experience.

Taking place from August 22nd to 24th, 2023, TTM Maldives 2023 will feature TTM Connect Meetings during the first two days at Meeruma Conference Facility, followed by the TTM Travel Summit and the prestigious TTM Awards & Gala Night on the final day at CROSSROADS Maldives.

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Visit Maldives collaborates with SQ to showcase Maldives with familiarisation trip for Chinese market



Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives) concludes a familiarisation trip in collaboration with Singapore Airlines (SQ). The trip was held from 29th May to 4th June 2023. This familiarisation trip provided participants from the Chinese market with an immersive experience of the world-class Maldivian hospitality, focusing on affordable luxury and sustainability in the Sunny Side of Life.

The familiarisation trip commenced 31st May 2023, following the Visit Maldives Storytellers’ Conference 2023. It featured representatives from various publications and social media platforms, with a specific focus on the mass market. This trip generated extensive coverage that highlighted the unique geographical features of the Maldives and its one-island-one-resort concept, along with the exceptional experiences that have made the Maldives one of the world’s most sought-after holiday destinations.

With a estimated combined reach of 1,270,000, leading publications and platforms such as Travel+Leisure, City Traveller, Conde Nast Traveller 悦游, Voyage 新旅行, and 公众号:飞客 Flyer Tea provided coverage that reached a wide audience. During the trip, participants had the opportunity to engage with consumers on social media, share first-hand experiences of Maldivian hospitality through local life experiences, and promote the destination’s sustainability efforts. The trip showcased the range of unique experiences available in the Maldives, highlighting its position as a top destination and environmentally-friendly getaway. Through this trip, MMPRC aimed to not only reach a vast audience but also create a strong presence on various platforms and entice travellers to experience the unparalleled beauty and hospitality of the Maldives.

MMPRC aims to promote the Maldives as a safe and attractive destination for Chinese travellers through this activity. China has consistently been in the top 10 source markets for the Maldives in terms of arrivals pre-pandemic, and despite the challenges posed by the pandemic, the market is showing promising signs of recovery. In the first quarter of 2023, 17,691 Chinese tourists visited the Maldives, and the Maldives aims to leverage its presence on various platforms to gain a competitive advantage over other destinations.

This familiarisation trip with Singapore Airlines is part of a broader marketing strategy that includes ongoing PR activities, social media promotions, joint campaigns with leading travel agencies, and more. MMPRC is dedicated to enhancing destination presence in the Chinese market and capitalising on the growing interest in travel opportunities post-pandemic.

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