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Jaw-dropping islands of Maldives to be featured on Travel Weekly Asia

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Visit Maldives has commenced a campaign with Travel Weekly Asia to promote Maldives as a leading safe haven destination and to showcase products and experiences offered in the Maldives to the travel trade community in South East Asia.

Held from September 2021 until January 2022, the campaign ultimately aims to position Maldives as the most preferred destination of choice for SEA travelers.

Travel Weekly Asia is the largest B2B marketing solutions and information provider serving all segments of the travel industry. The reputable company reaches 25,000 inbound and outbound travel agents.

Under the campaign, Travel Weekly Asia will publish content showcasing the Maldives’ broad range of accommodation offerings highlighting resorts, guesthouses, liveaboards and hotels. Additionally, content on food, culture, and experiences unique to the Maldives will be featured as well.

Furthermore, a video billboard showcasing the jaw-dropping scenery of the Maldives will be featured on the TWA website four times a week, and a full page advertisement will be published in the October issue of TWA’s e-magazine with an accompanying editorial feature of Maldives. The content under this campaign is estimated to reach over 159,887 members of the travel trade community.

This 5-month long campaign will help maintain constant destination presence, inspire travelers, provide updated news on the destination to the travel trade and create awareness about the activities that can be enjoyed by Muslim travellers, family and luxury travellers, which aligns with our strategy for the South East Asia market.

Over the years, Maldives has seen a steady growth in terms of tourist arrivals from the Southeast Asian region, making it a promising market with great fight connectivity to the Maldives. In 2019 Maldives welcomed over 87,636 tourists from the Southeast Asian market.

Despite travel restrictions, Visit Maldives is promoting the destination in the Southeast Asian market to ensure that Maldives remain as a top of the mind destination among travellers and to ensure that Maldives is the most preferred destination for Southeast Asian travellers once borders reopen for leisure travel and travel restrictions are lifted.

Visit Maldives has conducted several campaigns targeting the Southeast Asian market to ensure Maldives remains the top of the mind destination. Visit Maldives have taken part in Travel Meet Asia – South East Asia, Travel Meet Asia – MICE & Corporate, Antavaya Virtual Travel Fair, IMM Asia Virtual and a Destination Maldives Webinar with the High Commission of Maldives in Singapore & NATAS.

In addition, Visit Maldives have conducted promotional activities with Travel+Leisure, ‘Have, Halal, Will Travel’, and TripZilla to promote Maldives among SEA travellers with a focus on Muslim travellers.

An upcoming activity for the market includes the Maldives E-Learning Program For South East Asia with the aim of educating SEA travel agents and operators.

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Maldives celebrates arrival of 2024’s 1 millionth tourist

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Maldives on Thursday welcomed the one millionth tourist to visit this year.

The one millionth tourist is a Thai named Sutapa Amonwivat, who arrived from Singapore with her husband and two children. This is her second visit to Maldives.

Maldives Marketing and Public Relations Corporation (MMPRC) and the Ministry of Tourism gave a warm welcome to Sutapa at the Velana International Airport (VIA) Thursday afternoon. She was welcomed at the VIA by tourism minister Ibrahim Faisal, MMPRC Managing Director Ibrahim Shiury and senior officials of various relevant agencies.

After welcoming her with traditional offerings, she was presented with various gifts by the ministry, MMPRC, customs, immigration, Maldives Association of Travel Agents and Tour Operators (MATATO) and Trans Maldivian Airways (TMA).

Maldives reached one million tourists in June, three weeks earlier than last year. The number of tourists reached one million on July 16, 2023.

Maldives expects to reach 2 million tourists this year.

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New air route connects Chongqing to Maldives

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Chongqing Airlines on Monday began its inaugural flights to Maldives.

The Chongqing-Male route, scheduled three times a week, is expected to strengthen the bonds between China and the Maldives, opening up exciting new opportunities for tourism and cultural exchange.

The inaugural flight was welcomed upon its arrival at Velana International Airport (VIA) in Maldives, where local officials and tourism representatives expressed their enthusiasm for this new development.

“We warmly welcome our friends from China to our beautiful islands. This new connection strengthens our bonds and opens up new opportunities for tourism,” the tourism ministry said on X.

Maldives currently welcomes four airlines from China, including China Eastern, Beijing Capital Airlines, Xiamen Airlines.

In January, Maldives government urged tourism stakeholders in both Maldives and China to ramp up efforts to restore China’s position as the primary source market for Maldives tourism, a status held before the onset of Covid-19.

China, being the largest source market for Maldives tourism before the pandemic, saw a resumption of tourist arrivals from January 2023 after a three-year hiatus due to the pandemic. In 2023, the Maldives welcomed 187,118 Chinese tourists, marking a significant recovery in numbers. This year, the Maldives has welcomed the most number of tourists from China, with over 107,940 or 11.5 percent of total arrivals by June 12. 

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CROSSROADS Maldives Introduces Weixin Pay at resorts for seamless guest experience

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CROSSROADS Maldives has introduced WeChat Pay, widely known as Weixin Pay in China, across its world-class resorts, SAii Lagoon Maldives, Curio Collection by Hilton, and Hard Rock Hotel Maldives. This payment option is made available to enhance the convenience and overall experience for guests from China, making their stay in the Maldives more enjoyable and hassle-free.

Understanding the needs of the diverse guests, CROSSROADS Maldives has integrated WeChat Pay into operations, allowing guests from China to easily and securely conduct transactions using a payment method familiar to them. The introduction of WeChat Pay is a testament to CROSSROADS Maldives’ dedication to enhancing guest satisfaction by offering exceptional experiences at every turn. What is also expected through this initiative is that the guests could benefit from better foreign exchange rates, translating to better savings on their expenditures during their stay.

The option is available for guests in-house conveniently at both resorts as well as across the Marina at CROSSROADS Maldives where a wider variety of unparalleled dining and retail experiences are available for all guests. The day visitors from China will also therefore equally benefit from this new introduction at the Maldives’ premier multi-island integrated leisure destination.

SAii Lagoon Maldives, Curio Collection by Hilton, is a vibrant tropical escape that offers unique and locally inspired experiences. The resort features spacious rooms and villas, a variety of dining options, and an array of recreational activities designed to cater to the desires of modern travellers. Guests can escape to the island’s SAiisational natural beauty, enjoy water sports, and indulge in spa treatments, all while relishing the personalised service that defines Hilton’s Curio Collection.

Hard Rock Hotel Maldives brings the iconic Hard Rock spirit to the tranquil shores of the Maldives. This family-friendly resort offers a perfect blend of relaxation and entertainment, featuring music-inspired experiences, live performances, and the brand’s signature amenities. With luxurious accommodations, diverse dining options, and a plethora of activities for all ages, Hard Rock Hotel Maldives ensures an unforgettable holiday experience for every guest.

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