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Visit Maldives collaborates with TEZ Tour to maintain momentum in Russian market

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Visit Maldives has collaborated with Russian tour operator TEZ Tour as part of the effort to maintain momentum and increase arrivals from the Russian market, specifically during the coming peak season.

TEZ Tour is one of the top five tour operators of Russia. Visit Maldives is collaborating with the tour operator on a special campaign, which will be held from August to September, targeting potential travellers and tourism industry stakeholders from Russia.

During the campaign, dedicated advertising and promotional activities will be held on social media, TV, Radio, blogs and via webinars. This includes advertising on Euronews and other regional TV stations and radio channels. The campaign activities are estimated to reach 15 Million people from the target audience.

The campaign activities will promote the Maldives as a safe haven for Russian travellers, highlighting the geographical advantages of the scattered islands for post pandemic travels.

During the campaign we will relay the latest information of the destination, including the stringent measures in place at our resorts, hotels, guesthouses and liveaboards, to potential travellers and travel trade partners from Russia.

Further, this campaign will assist Maldives to maintain its popularity and momentum in the Russian market, increase future bookings and arrivals to Maldives for and beyond the peak season.

As of August 18, Russia is the top source market to Maldives this year, with 154,380 arrivals, which accounts for 22 per cent of total arrivals.

The country has remained in the top 10 source markets to Maldives in the past two years, ranking second with 61,387 arrivals in 2020 and sixth with 83,369 arrivals in 2019.

Visit Maldives has conducted campaigns with Expedia, FAM trips, Roadshow, participation in MITT 2021, Moscow Dive Show, Luxury Travel Mart (LTM) Moscow and photo exhibition with National Geographic in Moscow so far this year.

Ongoing activities targeting the Russian market includes social media marketing activities on Telegram, VK and FB, activity by Maldives Online Academy ATOR, Moya Planeta TV show broadcast, Photo Exhibition with National Geographic in St. Petersburg.

Activities planned ahead for the year for the Russian market include webinar for travel trade, joint campaigns with stakeholders, media FAM trips from Ukraine (CIS regions), participation in Ukraine International Travel Market and Deluxe Travel Market.

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Maldives celebrates arrival of 2024’s 1 millionth tourist

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Maldives on Thursday welcomed the one millionth tourist to visit this year.

The one millionth tourist is a Thai named Sutapa Amonwivat, who arrived from Singapore with her husband and two children. This is her second visit to Maldives.

Maldives Marketing and Public Relations Corporation (MMPRC) and the Ministry of Tourism gave a warm welcome to Sutapa at the Velana International Airport (VIA) Thursday afternoon. She was welcomed at the VIA by tourism minister Ibrahim Faisal, MMPRC Managing Director Ibrahim Shiury and senior officials of various relevant agencies.

After welcoming her with traditional offerings, she was presented with various gifts by the ministry, MMPRC, customs, immigration, Maldives Association of Travel Agents and Tour Operators (MATATO) and Trans Maldivian Airways (TMA).

Maldives reached one million tourists in June, three weeks earlier than last year. The number of tourists reached one million on July 16, 2023.

Maldives expects to reach 2 million tourists this year.

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New air route connects Chongqing to Maldives

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Chongqing Airlines on Monday began its inaugural flights to Maldives.

The Chongqing-Male route, scheduled three times a week, is expected to strengthen the bonds between China and the Maldives, opening up exciting new opportunities for tourism and cultural exchange.

The inaugural flight was welcomed upon its arrival at Velana International Airport (VIA) in Maldives, where local officials and tourism representatives expressed their enthusiasm for this new development.

“We warmly welcome our friends from China to our beautiful islands. This new connection strengthens our bonds and opens up new opportunities for tourism,” the tourism ministry said on X.

Maldives currently welcomes four airlines from China, including China Eastern, Beijing Capital Airlines, Xiamen Airlines.

In January, Maldives government urged tourism stakeholders in both Maldives and China to ramp up efforts to restore China’s position as the primary source market for Maldives tourism, a status held before the onset of Covid-19.

China, being the largest source market for Maldives tourism before the pandemic, saw a resumption of tourist arrivals from January 2023 after a three-year hiatus due to the pandemic. In 2023, the Maldives welcomed 187,118 Chinese tourists, marking a significant recovery in numbers. This year, the Maldives has welcomed the most number of tourists from China, with over 107,940 or 11.5 percent of total arrivals by June 12. 

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CROSSROADS Maldives Introduces Weixin Pay at resorts for seamless guest experience

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CROSSROADS Maldives has introduced WeChat Pay, widely known as Weixin Pay in China, across its world-class resorts, SAii Lagoon Maldives, Curio Collection by Hilton, and Hard Rock Hotel Maldives. This payment option is made available to enhance the convenience and overall experience for guests from China, making their stay in the Maldives more enjoyable and hassle-free.

Understanding the needs of the diverse guests, CROSSROADS Maldives has integrated WeChat Pay into operations, allowing guests from China to easily and securely conduct transactions using a payment method familiar to them. The introduction of WeChat Pay is a testament to CROSSROADS Maldives’ dedication to enhancing guest satisfaction by offering exceptional experiences at every turn. What is also expected through this initiative is that the guests could benefit from better foreign exchange rates, translating to better savings on their expenditures during their stay.

The option is available for guests in-house conveniently at both resorts as well as across the Marina at CROSSROADS Maldives where a wider variety of unparalleled dining and retail experiences are available for all guests. The day visitors from China will also therefore equally benefit from this new introduction at the Maldives’ premier multi-island integrated leisure destination.

SAii Lagoon Maldives, Curio Collection by Hilton, is a vibrant tropical escape that offers unique and locally inspired experiences. The resort features spacious rooms and villas, a variety of dining options, and an array of recreational activities designed to cater to the desires of modern travellers. Guests can escape to the island’s SAiisational natural beauty, enjoy water sports, and indulge in spa treatments, all while relishing the personalised service that defines Hilton’s Curio Collection.

Hard Rock Hotel Maldives brings the iconic Hard Rock spirit to the tranquil shores of the Maldives. This family-friendly resort offers a perfect blend of relaxation and entertainment, featuring music-inspired experiences, live performances, and the brand’s signature amenities. With luxurious accommodations, diverse dining options, and a plethora of activities for all ages, Hard Rock Hotel Maldives ensures an unforgettable holiday experience for every guest.

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