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Visit Maldives participates in virtual event for German speaking markets

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Visit Maldives is taking part in a virtual event organised by Aviareps, as part of promoting the destination in the German speaking markets.

Around 600 participants are expected to visit the two-day event, held from February 9-10, which is designed to connect with travel trade partners from Germany, Switzerland and Austria.

Extensive market coverage and a variety of partners are reached through the event space.

Exhibitors include tour operators, airlines and shipping companies from the region along with 12 other global destinations.

Venue exhibitors and attendees can have an interactive experience via avatars by chatting or moving around to areas of interest.

Maldives will be promoted as a safe haven by emphasising on the unique geographical formation of scattered islands and safety measures carried out during the current situation.

One-on-one meetings with travel trade will be carried out by Visit Maldives to provide general information on the destination as well as the travel guidelines.

Destination awareness within the German speaking markets will be increased through this event as it directly reaches the travel trade from this region.

The event further presents an opportunity to increase ambient brand presence as the German speaking markets have always been traditional source markets of tourist arrivals to the Maldives.

For the year 2021, several activities are planned to achieve the target of pre-pandemic arrivals, which includes joint campaigns with leading tour operators and airlines, digital media campaigns and visibility campaigns.

Visit Maldives will also be taking part in ITB Berlin, one of the world’s leading trade shows which will be held virtually in March this year.

The use of German language-focused activities are also in the works to promote Maldives as the most preferred tourist destination within this market.

Additionally, the Maldives Border Miles programme was launched on January 1 by Maldives Immigration as the world’s first tier-based travel loyalty programme. It is expected to provide a considerable boost for the Maldives tourism and an added advantage when promoting the destination.

Tourists are also eligible for the “Allied Inbound” package launched by Allied Insurance Company in association with the tourism ministry. The package consists of two options which cover medical charges, isolation facility charges, emergency medical transportation charges and interment charges following a positive diagnosis for Covid-19 of a tourist during their stay in Maldives.

Arrivals continue to increase even during the ongoing pandemic with resumption of direct connectivities from airlines such as Edelweiss, Austrian airlines, Condor and Lufthansa.

In 2020, Germany ranked as the fifth market of source arrivals with 36,435 tourists, Switzerland ranked as the ninth market of source arrivals with 12,517 tourists and Austria ranked as the 12th market of source arrivals with 8,103 tourists.

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Maldives celebrates arrival of 2024’s 1 millionth tourist

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Maldives on Thursday welcomed the one millionth tourist to visit this year.

The one millionth tourist is a Thai named Sutapa Amonwivat, who arrived from Singapore with her husband and two children. This is her second visit to Maldives.

Maldives Marketing and Public Relations Corporation (MMPRC) and the Ministry of Tourism gave a warm welcome to Sutapa at the Velana International Airport (VIA) Thursday afternoon. She was welcomed at the VIA by tourism minister Ibrahim Faisal, MMPRC Managing Director Ibrahim Shiury and senior officials of various relevant agencies.

After welcoming her with traditional offerings, she was presented with various gifts by the ministry, MMPRC, customs, immigration, Maldives Association of Travel Agents and Tour Operators (MATATO) and Trans Maldivian Airways (TMA).

Maldives reached one million tourists in June, three weeks earlier than last year. The number of tourists reached one million on July 16, 2023.

Maldives expects to reach 2 million tourists this year.

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New air route connects Chongqing to Maldives

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Chongqing Airlines on Monday began its inaugural flights to Maldives.

The Chongqing-Male route, scheduled three times a week, is expected to strengthen the bonds between China and the Maldives, opening up exciting new opportunities for tourism and cultural exchange.

The inaugural flight was welcomed upon its arrival at Velana International Airport (VIA) in Maldives, where local officials and tourism representatives expressed their enthusiasm for this new development.

“We warmly welcome our friends from China to our beautiful islands. This new connection strengthens our bonds and opens up new opportunities for tourism,” the tourism ministry said on X.

Maldives currently welcomes four airlines from China, including China Eastern, Beijing Capital Airlines, Xiamen Airlines.

In January, Maldives government urged tourism stakeholders in both Maldives and China to ramp up efforts to restore China’s position as the primary source market for Maldives tourism, a status held before the onset of Covid-19.

China, being the largest source market for Maldives tourism before the pandemic, saw a resumption of tourist arrivals from January 2023 after a three-year hiatus due to the pandemic. In 2023, the Maldives welcomed 187,118 Chinese tourists, marking a significant recovery in numbers. This year, the Maldives has welcomed the most number of tourists from China, with over 107,940 or 11.5 percent of total arrivals by June 12. 

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CROSSROADS Maldives Introduces Weixin Pay at resorts for seamless guest experience

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CROSSROADS Maldives has introduced WeChat Pay, widely known as Weixin Pay in China, across its world-class resorts, SAii Lagoon Maldives, Curio Collection by Hilton, and Hard Rock Hotel Maldives. This payment option is made available to enhance the convenience and overall experience for guests from China, making their stay in the Maldives more enjoyable and hassle-free.

Understanding the needs of the diverse guests, CROSSROADS Maldives has integrated WeChat Pay into operations, allowing guests from China to easily and securely conduct transactions using a payment method familiar to them. The introduction of WeChat Pay is a testament to CROSSROADS Maldives’ dedication to enhancing guest satisfaction by offering exceptional experiences at every turn. What is also expected through this initiative is that the guests could benefit from better foreign exchange rates, translating to better savings on their expenditures during their stay.

The option is available for guests in-house conveniently at both resorts as well as across the Marina at CROSSROADS Maldives where a wider variety of unparalleled dining and retail experiences are available for all guests. The day visitors from China will also therefore equally benefit from this new introduction at the Maldives’ premier multi-island integrated leisure destination.

SAii Lagoon Maldives, Curio Collection by Hilton, is a vibrant tropical escape that offers unique and locally inspired experiences. The resort features spacious rooms and villas, a variety of dining options, and an array of recreational activities designed to cater to the desires of modern travellers. Guests can escape to the island’s SAiisational natural beauty, enjoy water sports, and indulge in spa treatments, all while relishing the personalised service that defines Hilton’s Curio Collection.

Hard Rock Hotel Maldives brings the iconic Hard Rock spirit to the tranquil shores of the Maldives. This family-friendly resort offers a perfect blend of relaxation and entertainment, featuring music-inspired experiences, live performances, and the brand’s signature amenities. With luxurious accommodations, diverse dining options, and a plethora of activities for all ages, Hard Rock Hotel Maldives ensures an unforgettable holiday experience for every guest.

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