Connect with us


Visit Maldives participates in JATA webinar series



Visit Maldives, in collaboration with industry stakeholders, has participated in a webinar series organized by the Japan Association of Travel Agents (JATA).

The series was conducted on a one destination per webinar basis, in which a Maldives-focused three-hour session took place on December 16.

The purpose of this event was to relay the latest information about the newly introduced safe tourism guidelines, and the latest updates on the Maldivian products to the Japanese travel trade.

The event also provided opportunities to the resorts and other industry partners to showcase their unique experiences.

The event commenced with opening remarks by Thoyyib Mohamed, the Managing Director of Visit Maldives. This was followed by a speech from the Maldives’ ambassador to Japan Ibrahim Uvais.

As the main component of the event, the six industry partners that participated in the event gave a variety of presentations. These presentations focused on showcasing the post-lockdown experiences available in Maldives.

To get a glimpse of these wonderful experiences, more than five hundred attendees from the Japanese travel trade industry were present at the sessions.

Japan has remained one of the key markets to the Maldives. In 2019, a total of 44,251 Japanese tourists visited the Maldives, making Japan the ninth top market in terms of tourist arrivals.

Prior to the lockdown in March, the Maldives recorded 8,302 Japanese visitors.

Visit Maldives kicked off this year with ambitious plans to achieve greater milestones. However, some of the marketing campaigns had to be put on hold due to the Covid-19 pandemic.

With newfound spirit, the team at Visit Maldives adapted and shifted focus towards maintaining the destination’s presence through digital and social media platforms, ensuring constant visibility within the Japanese market.

Targeting the Japanese market, Visit Maldives also participated in JATA Travel Mart. Stretched over six days from July 31 to September 2, the fair consisted of a travel forum, webinars and one-on-one meetings.

Visit Maldives continues to carry out several marketing activities in global markets to promote the Maldives, in which over 415 different types of activities have been carried out in 22 countries. These include notable campaigns such as an online roadshow in China, a global advertising campaign with Skyscanner, and a digital marketing campaign with Zomato which recently concluded in the Middle East market.

Under the constant efforts and health and safety precautions undertaken prior to the reopening, Maldives recently welcomed the 100,000th visitor since the reopening of borders, and the 500,000th visitor for the year 2020.

Maldives has also received the World’s Leading Destination award by the World Travel Awards this year, which is a testament to the love and yearning travelers have towards traveling to one of the safest destinations in the world.

It is estimated that the tourist arrival rates will increase during the year 2021, and that some 1.5 million tourists will visit the country.


Maldives Association of Tourism Industry (MATI) holds its 34th Annual General Meeting



The Maldives Association of Tourism Industry (MATI) held its 34th Annual General Meeting at Kurumba Maldives today, with a total of 100 members in attendance. 

The day’s events began with a welcome address from the Chairman of MATI, Mr. Mohamed Umar, who also presided over the session. The agenda included an address from the Secretary General, Mr. Ahmed Nazeer, the review and approval of the minutes of the 33rd AGM, the review and adoption of the Annual Report and Financial Reports for 2023, the approval of the 2024 budget, the appointment of auditors for 2024, the welcoming of new members and election of executive board members to the two vacant positions (by-election).

In the member discussion session, the following topics were covered: the Government’s aim to reach net-zero emissions by 2023 and renewable energy generation in the Tourism Industry, new terminal of Velana International Airport and developments, employment challenges, the Industrial Relations Act and trade unions, environmental conservation and the significance of creating and executing efficient management plans for protected areas like the South Ari Marine Protected Area (SAMPA).

Following the official proceedings, the Minister of Tourism Hon. Ibrahim Faisal and the Minister of Economic Development and Trade Hon. Mohamed Saeed joined the forum. The Ministers provided remarks and engaged in a Member Q&A session. This session provided members with the chance to directly engage with the Ministers and delve into crucial industry topics. The queries focused on the Economic Outlook, forthcoming development plans and  immediate challenges and issues affecting the Tourism Industry.

A video presentation was also showcased that delved into the extensive work undertaken by MATI in 2023. The video also touched upon the Tourism Industry’s performance over the past 5 years, as well as the current and projected human resource capacity of the sector.

In his closing remarks, the Secretary General highlighted the importance of collaborative efforts in addressing industry challenges and called for greater unison amongst industry stakeholders, ending with an acknowledgement of the promising start to the year in terms of arrivals.

Executive Board Members elected to the 2 vacant positions (by-election):

  1. Ibrahim Shareef, CEO and Managing Director of Maldives Airports Company Limited
  2. Renato De Olivera, General Manager of The Ritz-Carlton Maldives, Fari Islands and representative of Marriott International
Continue Reading


Unlocking power of travel storytelling at Travel Creators Exchange 2024



Join us for the Travel Creators Exchange 2024, taking place on February 1, 2024, at the Hotel Jen in Male’, Maldives.

This dynamic event provides a platform for networking and collaboration among Maldives-based travel creators, fostering connections, idea-sharing, and the establishment of lasting partnerships to expand opportunities and monetise content.

Our lineup of distinguished speakers includes:

  • Zihuny Rasheed, Deputy Managing Director of MMPRC, will present on “Power of Digital Storytelling: Collaborative Strategies for Destination Promotion.” MMPRC actively markets the Maldives globally, utilising a comprehensive approach that includes travel trade shows, roadshows, digital marketing, and more.
  • Amjad Thaufeeg, Commercial Director of Kuda Villingili Maldives Resort, brings over 23 years of hospitality industry experience. He will discuss “The Role of Content in Tourism Marketing,” drawing on expertise in revenue, customer service, sales & marketing, and human capital development.
  • Suresh Dissanayake, Assistant Vice President of Sales & Marketing of Heritance Aarah & Adaaran Resorts, with nearly two decades of experience, will shed light on “What does a Sales and Marketing Director Do?” He brings extensive luxury hospitality experience and a proven track record in sales, distribution, and marketing.
  • Vishal Amir Ahmed, a versatile cinematographer and content creator, will explore “Who is a Content Creator.” Currently associated with Various Arts Studio, he specialises in providing multimedia solutions to various clients.

Organised by Maldives Insider, Maldives Virtual Tour, Travel Trade Maldives, and Hotelier Maldives, this collaborative effort aims to empower Maldives-based travel content creators and elevate the Maldives as a premier destination for captivating travel storytelling.

Continue Reading


Acclaimed contemporary artist Ana Pušica explores perpetuality and community at Patina Maldives



Ana Pušica Kramer, an internationally  acclaimed contemporary artist, joins Patina Maldives for an exclusive  art residency in the now infamous Fari Art Atelier. From January 22 to  February 22, 2024, Ana Pušica will grace the shores of the Fari Islands,  weaving a vibrant narrative of colour and emotion across her larger  than-life canvases. 

Her artistry transcends boundaries, melding abstraction and figuration into awe-inspiring masterpieces. Having exhibited globally, from New York to Beijing, Ana’s paintings are a physical, intuitive act rooted in movement.  Described as a “beautiful fluorescent thunderstorm,” Ana’s art explores light and colour, capturing the energy of life itself. 

The Fari Art Atelier which has previously hosted the likes of Daniel Arsham, Chris Stamp and David Nott, will be transformed into Ana’s studio and gallery showcasing her enthralling artworks—a mesmerising journey through poetry, memory, and the vibrant interplay of colour. Guests at Patina are invited to delve into Ana’s world, where each stroke reveals layers of meaning, evoking sensations of intense lightness and boundless interpretation. 

At Patina Maldives, Ana will immerse herself in a month-long residency, inviting the Patina Malidves community or guests and team to witness her artistic fervour firsthand. Guests will have the rare opportunity not only to observe her creative process but also to engage with and create art alongside this luminary.

Experience artistry at its most exclusive

Art Exhibition
Experience Ana’s captivating exploration of colour and emotion in her spellbinding artworks displayed at the Fari Atelier.

Art Workshops: Message in a Bottle
As part of a collaborative artwork, Ana invites Patina guests to participate in short workshops, actively contributing to the creation of a permanent installation at Patina Maldives.

Open Studio Session
Join Ana for an exclusive open studio session, offering guests a behind the-scenes look at her creative process.

Ana Pušica residency package
Discover a world where creativity knows no bounds as Ana Pušica, the maestro of contemporary art, transforms Patina Maldives into an immersive canvas of inspiration.

Book now to secure your experience.
For more information and reservations, please visit Patina Maldives or contact

Continue Reading


Copyright all rights reserved by Maldives Promotion House 2023.