Connect with us

Featured

Maldives crowned World’s Leading Destination in historic World Travel Awards win

Published

on

Maldives has received the World’s Leading Destination award at the World Travel Awards for the first time ever.

This is the first time Maldives won the award, which is the most distinguished category of the World Travel Awards.

Maldives competed in the category with 22 other destinations including Dubai, Malaysia, Spain, Mauritius, and Sri Lanka.

Established in 1993, World Travel Awards is the most prestigious honours programme in the global travel and tourism industry and is recognised as the ultimate hallmark of industry excellence. It serves to acknowledge, reward, and celebrate excellence across all sectors of the global travel and tourism industry.

Maldives receiving such an esteemed recognition during the most challenging of times faced by the tourism industry.

“Maldives winning World’s Leading Destination award is a strong endorsement of the popularity of Maldives amongst international tourists,” tourism minister Dr Abdulla Mausoom said.

“This superb win reflects the strong determination and sound policies of HEP Solih and his administration, strive and strides of travel and tourism industry partners and employees; targeted #VisitMaldives promotion by industry partners and MMPRC and of course the warm smile of Maldivians. Congratulations!”

Maldives was also nominated in a staggering 40 categories at the Grand Final with eight nominations in destination categories, 53 nominations in 30 Hotels and Resorts categories, and three nominations in three world categories.

Properties in Maldives won these awards:

  • World’s Leading New Resort 2020: Emerald Maldives Resort & Spa
  • World’s Leading Luxury Island Resort 2020: The St. Regis Maldives Vommuli Resort
  • World’s Leading Luxury Island Villas 2020: Baros Maldives
  • World’s Leading Honeymoon Resort 2020: JA Manafaru
  • World’s Leading Water Villa Resort 2020: Four Seasons Resort Maldives at Kuda Huraa
  • World’s Leading Seaplane Operator 2020: Trans Maldivian Airway
  • World’s Leading Airport Resort 2020: Hulhule Island Hotel

Due to the Covid-19 pandemic, the Maldives as a whole and the travel and tourism industry was hit hard, and it caused an unprecedented level of disruption.

As the lockdown began, the marketing plans of the government’s national tourism body, VisitMaldives, came to a complete halt, and the campaigns had to be shifted to digital platforms; all travel and tourism partners began adapting to the new situation.

The means of communication changed, but it enhanced the way for a more effective channel between agents, partners, and customers across various key markets.

Efforts and planning for the reopening of borders were made with the contribution of the entire industry, where emphasis was given on the unique geographical formation of Maldivian islands, and the key USP of the “one-island-one-resort” concept.

These characteristics make Maldives a relatively safe destination and a safe haven for visitors.

The rest of the world was constantly being made aware of the safety measures and important procedures in place for tourists, which came with the reopening of borders on July 15.

Visit Maldives, alongside industry stakeholders and partners, continued working tirelessly to assure tourists of this, and keep them dreaming about the destination. Several marketing activities and campaigns were launched, providing a platform for tourists from around the world to relive the happiness and rediscover the wonders of Maldives.

All in all, Visit Maldives has carried out over 412 different types of marketing activities in 22 global markets.

A total of 314 activities were carried out during this pandemic as part of the crisis recovery plan. Some of the activities include fairs (online as well as offline), webinars, FAM trips, online roadshows, outdoor campaigns, and digital media campaigns.

Despite the challenges over the course of the year, this accomplishment is a remarkable testament the love tourists from around the world have for the Maldives, as well as the massive effort and continuous contribution made by each and every industry stakeholder, in order to revive and restore the industry.

Visit Maldives Managing Director Thoyyib Mohamed expressed his sincere appreciation and gratitude to everyone who voted for Maldives and the tourism industry stakeholders.

“We are beyond thrilled to receive the World’s Leading Destination award for the first time in the history of Maldives. This prestigious award means a lot to Maldives, especially as we achieved this during these difficult times,” he said.

“Thank you everyone who voted for us. And thank you to the travel industry partners for the immense work carried out to accomplish this. I would like to thank His Excellency President Ibrahim Mohamed Solih for the support and close guidance especially in the recovery process of the nation and the tourism industry”.

World Travel Awards has also reported a record number of visitor traffic and engagement from public voters. This shows that as global travel resumes and tourism recovers, the appetite for travel has never been greater.

Tourists are constantly seeking the very best tourism products from across the world, and as Maldives is now the World’s leading Destination, it is a pivotal moment to market the country as one of the safest and top travel destinations in the world.

Maldives had earlier won four awards in the Indian Ocean category at World Travel Awards. These categories are Indian Ocean’s Leading Beach Destination 2020, Indian Ocean’s Leading Cruise Destination 2020, Indian Ocean’s Leading Destination 2020 and Indian Ocean’s Leading Dive Destination 2020.

The destination has also won the famed Indian Ocean’s Leading Destination award 12 times within the last 16 years, this year being the 13th time.

Awards

Atmosphere Kanifushi named Best Family Resort in Indian Ocean for sixth consecutive year

Published

on

Atmosphere Kanifushi has once again been recognised as the ‘Indian Ocean’s Leading Family Resort’ at the World Travel Awards 2025, marking the sixth consecutive year the island has received this prestigious accolade. This continued recognition highlights the resort’s unique appeal to both romantic couples and adventure-seeking families.

Commenting on the achievement, Ram Bhoyroo, General Manager of Atmosphere Kanifushi Maldives, noted that the island’s charm lies in its ability to strike a harmonious balance between tranquillity and excitement. “While some Maldivian resorts cater to serenity and others to a more vibrant, active scene, Atmosphere Kanifushi is all about equilibrium—offering peace and relaxation alongside engaging, family-friendly experiences,” he shared.

Nestled on a long, naturally beautiful island with lush vegetation and surrounded by a stunning turquoise seascape, Atmosphere Kanifushi owes its success not only to its natural setting but also to the dedication of its team. According to Bhoyroo, the recognition is a result of the team’s relentless commitment to delivering exceptional experiences for guests of all ages. “By intuitively understanding the needs of each guest, we ensure a seamless blend of high-touch service, relaxation, and fun, all while offering the true feeling of a castaway escape in paradise,” he said.

With one of the highest guest repeater rates in the Maldives, the resort continues to innovate in order to surprise and delight returning visitors. From refreshed culinary offerings to vibrant live entertainment, there is always something new to discover.

Most recently, Atmosphere Kanifushi unveiled its new Essens Spa, a concept that redefines relaxation and wellbeing. The spa features immersive wellness journeys, yoga and detox sessions, traditional healing rituals, and a full suite of salon services. In keeping with the resort’s inclusive approach to family wellness, the spa also offers a Kids Spa Experience, complete with playful treatments for children and specialised teen wellness rituals that nurture growing bodies, youthful skin, and emotional balance.

This latest award reinforces Atmosphere Kanifushi’s reputation as a premier destination for families seeking both luxury and adventure in the heart of the Indian Ocean.

Continue Reading

Awards

OZEN RESERVE BOLIFUSHI wins ‘Maldives’ Leading Luxury Hotel Villa’ at 2025 WTAs

Published

on

THE OZEN COLLECTION has announced that OZEN RESERVE BOLIFUSHI has been named ‘Maldives’ Leading Luxury Hotel Villa’ at the prestigious 2025 World Travel Awards, marking a third consecutive win and reaffirming its status as one of the Indian Ocean’s most distinguished villa experiences.

At the heart of this achievement is the resort’s crown jewel – the Royal RESERVE. Spanning 3,000 square metres, this exceptional villa redefines ultra-luxury in the Maldives. It features a private beach, expansive pool, personal spa treatment room with dedicated therapists, and opulent living spaces adorned with intricate handcrafted detailing. Guests are offered an array of exclusive privileges, including 24-hour private butler service, a personal chef for bespoke dining at the in-villa restaurant, and a private bar serving tailored beverages. The villa also boasts direct lagoon access and sweeping views of the Indian Ocean, all enhanced by the signature RESERVE Experience – a promise of seamless, discreetly curated service.

This latest accolade continues a tradition of excellence for the resort, following its debut year that saw it claim multiple titles including ‘World’s Leading Honeymoon Resort’ and ‘Indian Ocean’s Leading Luxury Villa’.

Monica Coppetta, General Manager of OZEN RESERVE BOLIFUSHI, expressed her gratitude, “It is with heartfelt pride and deepest appreciation that we receive this coveted accolade from the World Travel Awards for the third consecutive year. This extraordinary distinction celebrates our passionate pursuit of crafting unforgettable journeys, where visionary design dances with gracious service amidst the Maldives’ breathtaking serenity. To be honoured by both our esteemed industry colleagues and cherished guests fills us with immense joy, strengthening our commitment to pioneering bespoke moments that linger in the memory long after departure. Every day, our team finds inspiration in turning dreams into reality, and this recognition fuels our devotion to perfecting the art of meaningful luxury.”

The 2025 win builds on a long-standing legacy of recognition for the resort, which was also recently nominated at the World Spa Awards 2025 as Maldives’ Best Wellness Retreat, thanks to its transformative ELE|NA Elements of Nature Spa – a sanctuary renowned for innovative wellness practices and holistic rejuvenation.

The RESERVE Plan™ at OZEN RESERVE BOLIFUSHI sets the benchmark for all-inclusive luxury. It includes catamaran transfers, unlimited treatments at the award-winning ELE|NA spa, and elevated dining across seven distinctive venues. Guests also enjoy premium Champagne, curated ocean excursions, and personalised experiences with Best Dives. This seamless integration of indulgence and service exemplifies ‘abundant luxury’, making OZEN RESERVE BOLIFUSHI one of the Maldives’ most exclusive and thoughtfully crafted escapes.

Continue Reading

Awards

Baros Maldives wins Indian Ocean’s Leading Water Villa Resort title at 2025 World Travel Awards

Published

on

Baros Maldives has been honoured as the Indian Ocean’s Leading Water Villa Resort 2025 by the prestigious World Travel Awards, a recognition that underscores the resort’s enduring dedication to delivering heartfelt and intimate experiences that are quintessentially Baros.

Nestled in the tranquil waters of North Malé Atoll, the Baros Water Villas are a refined expression of effortless luxury and seclusion. Each villa has been thoughtfully crafted to offer direct access to the turquoise lagoon, spacious sun-drenched decks ideal for peaceful reflection, and, in select accommodations, private pools with panoramic views of the Indian Ocean. Every element is designed to foster connection—with nature, with oneself, and with the timeless essence of Baros.

Beyond the villas lies Baros’ legendary house reef—teeming with vibrant marine life and coral gardens. Guests are invited to explore this underwater wonder through serene morning swims or sunset snorkelling sessions alongside turtles and schools of colourful reef fish.

Proudly Maldivian-owned and welcoming guests for over five decades, Baros Maldives has built a legacy of authentic hospitality and understated elegance. With just 75 villas, a team known for its warm, personalised service, and curated island experiences, the resort continues to offer stays that feel deeply personal and memorable.

Ibrahim Shijah, General Manager of Baros Maldives, expressed gratitude on behalf of the resort, “Our heartfelt thanks go to our guests, partners and the entire Baros team. This recognition is an honour and a wonderful reminder that the spirit of Baros continues to resonate with those who return to our shores time and again.”

As Baros celebrates this milestone, travellers are warmly invited to experience—or rediscover—the quiet magic that makes the island an enduring favourite in the Maldives.

Continue Reading
Advertisement

Trending

Copyright all rights reserved by Maldives Promotion House 2023.