Featured
Maldives crowned World’s Leading Destination in historic World Travel Awards win

Maldives has received the World’s Leading Destination award at the World Travel Awards for the first time ever.
This is the first time Maldives won the award, which is the most distinguished category of the World Travel Awards.
Maldives competed in the category with 22 other destinations including Dubai, Malaysia, Spain, Mauritius, and Sri Lanka.
Established in 1993, World Travel Awards is the most prestigious honours programme in the global travel and tourism industry and is recognised as the ultimate hallmark of industry excellence. It serves to acknowledge, reward, and celebrate excellence across all sectors of the global travel and tourism industry.
Maldives receiving such an esteemed recognition during the most challenging of times faced by the tourism industry.
“Maldives winning World’s Leading Destination award is a strong endorsement of the popularity of Maldives amongst international tourists,” tourism minister Dr Abdulla Mausoom said.
“This superb win reflects the strong determination and sound policies of HEP Solih and his administration, strive and strides of travel and tourism industry partners and employees; targeted #VisitMaldives promotion by industry partners and MMPRC and of course the warm smile of Maldivians. Congratulations!”
Maldives was also nominated in a staggering 40 categories at the Grand Final with eight nominations in destination categories, 53 nominations in 30 Hotels and Resorts categories, and three nominations in three world categories.
Properties in Maldives won these awards:
- World’s Leading New Resort 2020: Emerald Maldives Resort & Spa
- World’s Leading Luxury Island Resort 2020: The St. Regis Maldives Vommuli Resort
- World’s Leading Luxury Island Villas 2020: Baros Maldives
- World’s Leading Honeymoon Resort 2020: JA Manafaru
- World’s Leading Water Villa Resort 2020: Four Seasons Resort Maldives at Kuda Huraa
- World’s Leading Seaplane Operator 2020: Trans Maldivian Airway
- World’s Leading Airport Resort 2020: Hulhule Island Hotel
Due to the Covid-19 pandemic, the Maldives as a whole and the travel and tourism industry was hit hard, and it caused an unprecedented level of disruption.
As the lockdown began, the marketing plans of the government’s national tourism body, VisitMaldives, came to a complete halt, and the campaigns had to be shifted to digital platforms; all travel and tourism partners began adapting to the new situation.
The means of communication changed, but it enhanced the way for a more effective channel between agents, partners, and customers across various key markets.
Efforts and planning for the reopening of borders were made with the contribution of the entire industry, where emphasis was given on the unique geographical formation of Maldivian islands, and the key USP of the “one-island-one-resort” concept.
These characteristics make Maldives a relatively safe destination and a safe haven for visitors.
The rest of the world was constantly being made aware of the safety measures and important procedures in place for tourists, which came with the reopening of borders on July 15.
Visit Maldives, alongside industry stakeholders and partners, continued working tirelessly to assure tourists of this, and keep them dreaming about the destination. Several marketing activities and campaigns were launched, providing a platform for tourists from around the world to relive the happiness and rediscover the wonders of Maldives.
All in all, Visit Maldives has carried out over 412 different types of marketing activities in 22 global markets.
A total of 314 activities were carried out during this pandemic as part of the crisis recovery plan. Some of the activities include fairs (online as well as offline), webinars, FAM trips, online roadshows, outdoor campaigns, and digital media campaigns.
Despite the challenges over the course of the year, this accomplishment is a remarkable testament the love tourists from around the world have for the Maldives, as well as the massive effort and continuous contribution made by each and every industry stakeholder, in order to revive and restore the industry.
Visit Maldives Managing Director Thoyyib Mohamed expressed his sincere appreciation and gratitude to everyone who voted for Maldives and the tourism industry stakeholders.
“We are beyond thrilled to receive the World’s Leading Destination award for the first time in the history of Maldives. This prestigious award means a lot to Maldives, especially as we achieved this during these difficult times,” he said.
“Thank you everyone who voted for us. And thank you to the travel industry partners for the immense work carried out to accomplish this. I would like to thank His Excellency President Ibrahim Mohamed Solih for the support and close guidance especially in the recovery process of the nation and the tourism industry”.
World Travel Awards has also reported a record number of visitor traffic and engagement from public voters. This shows that as global travel resumes and tourism recovers, the appetite for travel has never been greater.
Tourists are constantly seeking the very best tourism products from across the world, and as Maldives is now the World’s leading Destination, it is a pivotal moment to market the country as one of the safest and top travel destinations in the world.
Maldives had earlier won four awards in the Indian Ocean category at World Travel Awards. These categories are Indian Ocean’s Leading Beach Destination 2020, Indian Ocean’s Leading Cruise Destination 2020, Indian Ocean’s Leading Destination 2020 and Indian Ocean’s Leading Dive Destination 2020.
The destination has also won the famed Indian Ocean’s Leading Destination award 12 times within the last 16 years, this year being the 13th time.
Featured
Green Globe Recertification underscores Hard Rock Hotel Maldives’ environmental vision

Hard Rock Hotel Maldives has once again achieved Green Globe Certification, reaffirming its commitment to sustainability as an integral part of its operations. Rather than serving as a mere statement, sustainability at the resort is woven into every aspect of the guest experience, internal decision-making, and long-term strategy. The certification follows a comprehensive, independent audit evaluating the resort’s performance against more than 380 stringent compliance indicators — a demanding benchmark that the resort successfully met.
Significant strides have been made in reducing the property’s carbon footprint without compromising comfort or quality. Energy consumption is managed through the implementation of smart room controls and occupancy sensors, while 99 percent of lighting throughout the property utilizes high-efficiency LED technology. Hot water is supplied by a generator-powered heat exchanger system, complemented by steam-powered laundry machines and energy-efficient appliances in kitchens, guest rooms, and staff facilities. Digital systems have replaced paper-intensive processes, and a Green IT policy ensures all computers are powered down when not in use — reflecting the brand’s dedication to mindful, sustainable operations.
Water conservation remains a central focus of the resort’s environmental efforts. Operating independently from public water systems, the resort employs a sophisticated treatment plant that purifies seawater for use throughout the property. Efficiency is further enhanced by dual-flush toilets, low-flow fixtures, greywater recycling systems, and real-time monitoring technology. Preventative maintenance and regular checks help minimise waste before it occurs.
Situated in one of the world’s most climate-vulnerable regions, the resort embraces proactive environmental action as essential. Electric buggies reduce carbon emissions on the island, while local sourcing practices lower transportation-related impacts and support nearby communities. A green procurement policy and ongoing staff training ensure that all departments align with the resort’s long-term sustainability objectives.
Marine conservation plays a prominent role at the resort’s Marine Discovery Centre, where initiatives such as coral propagation, guided snorkelling tours, and educational reef programs encourage guest participation in ocean protection efforts. A collaboration with Parley for the Oceans ensures that plastic waste is recycled and that marine ecosystems remain safeguarded for future generations.
Sustainability is seamlessly integrated into the guest experience at Hard Rock Hotel Maldives. From the visible to the behind-the-scenes, it shapes every detail of a stay. The Maldives Discovery Centre offers visitors insights into local culture through exhibits, artisan displays, and live performances that celebrate Maldivian heritage. Interactive workshops with local craftspeople and educational exhibitions on maritime trade routes provide guests with a rich, immersive understanding of the destination—highlighting the connection between community, culture, and conservation.
This Green Globe recertification is not viewed as a conclusion but as part of a continuous journey. It reflects an enduring commitment to protecting the environment while delivering the unique rhythm, flavour, and hospitality that define the Hard Rock Hotel Maldives experience. Here, sustainability takes center stage as part of the headline act.
Celebration
Island thythms and Eid traditions at Alila Kothaifaru Maldives

This Eid al-Adha, Alila Kothaifaru Maldives invites discerning travellers to experience an enchanting celebration set against the spellbinding beauty of the Maldives—a private island paradise where refined luxury harmonises with vibrant tradition.
On Sunday, 8 June, the resort will host a thoughtfully curated programme of festivities that honour the spirit of Eid. Guests will be taken on an immersive cultural journey featuring the rhythmic beats of live Boduberu drumming and a captivating Badhiya dance performance, offering a celebration of Maldivian heritage and spirit. Younger visitors can look forward to a lively schedule of children’s activities designed to spark joy and creativity in an inspiring island setting.
As the sun sets, the celebration continues with a cocktail party on the beach, where the golden hues of dusk are paired with live local music and specially crafted cocktails. This relaxed gathering invites guests to savour the island’s warm ambiance as day gives way to night.
Later in the evening, the resort’s signature Seasalt restaurant will present an indulgent Eid Special Buffet. Curated by the resort’s expert culinary team, the buffet showcases a fusion of Maldivian and Arabic gastronomy, featuring aromatic Arabic grills, traditional mezze, and beloved Maldivian classics—all prepared with fresh local ingredients and a contemporary twist.
In celebration of the occasion, Alila Kothaifaru Maldives is offering exclusive holiday savings through its Summer Getaway offer. This includes daily breakfast and dinner, 20% off spa treatments and dining experiences, as well as roundtrip seaplane transfers. Guests will also have access to a curated selection of complimentary scheduled weekly activities, providing a deeper connection to the natural beauty and cultural richness of the Maldives.
Whether in search of peaceful relaxation, quality family time, or meaningful cultural discovery, Eid at Alila Kothaifaru Maldives promises an unforgettable celebration in every sense.
Featured
Sirru Fen Fushi secures coveted 2025 hospitality accolades

Sirru Fen Fushi – Private Lagoon Resort, a secluded sanctuary nestled in the pristine Shaviyani Atoll of the Maldives, has been recognised in the Tripadvisor Travellers’ Choice Awards 2025. This prestigious accolade places the resort among the top 10% of listings worldwide on Tripadvisor, honouring its consistent delivery of exceptional guest experiences.
Tripadvisor, the world’s largest travel guidance platform, bases this award on genuine feedback from travellers who share authentic, first-hand reviews over a 12-month period. The Travelllers’ Choice designation is widely regarded as a trustworthy indicator of quality and excellence in the global travel industry.
The year 2025 has proven to be a milestone for Sirru Fen Fushi, with numerous nominations and certifications reinforcing its standing in the global hospitality arena. These include:
- Tripadvisor Travellers’ Choice Awards 2025 – Top 10% of hospitality businesses globally
- LQA (Leading Quality Assurance) Certified – Recognising adherence to the highest standards of luxury service and operations
- Condé Nast Traveller Readers’ Choice Awards 2025 – Nominated
- Condé Nast Traveller India Readers’ Choice Awards 2025 – Nominated
- Travel + Leisure World’s Best Awards 2025 – Nominated
- Green Globe™ Certified – Commending sustainable and eco-conscious practices
These accolades underscore the resort’s commitment to delivering exceptional service, curating immersive guest experiences, demonstrating sustainability leadership, and showcasing authentic Maldivian culture.
Lukasz Prendke, General Manager of Sirru Fen Fushi, expressed gratitude for the global recognition, noting that each nomination and award is a testament to the team’s dedication, creativity, and meticulous attention to detail. He acknowledged the continued trust and support of guests and the international community as key to the resort’s ongoing success.
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