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Maldives hosts Middle Eastern influencers for promotional campaign

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As part of the ongoing “Rediscover Maldives… The Sunny Side of Life” campaign, Maldives Marketing and Public Relations Corporation (MMPRC) has welcomed influencers from the Middle Eastern market.

This is the second familiarisation trip conducted after the country reopened its borders in July.

Sherif and Becky, two well-known influencers in the Middle Eastern region, with a combined follower base of more than 1.5 million followers, arrived in the Maldives Monday.

The duo will feature their experiences and discoveries of Maldives on their social media platforms, which reaches millions of potential travellers from the Middle Eastern region.

During their five-night stay, Sherif and Becky are hosted by both Pullman Maldives Maamutaa and Hard Rock Hotel, where they will experience a host of unique activities available at the properties such as signature cuisines, wellness activities, snorkelling and more.

“The purpose of this familiarisation trip is to promote the destination and the unique experiences it offers visitors. The fam trip also aims to showcase the safety measures that are imposed to ensure that the Maldives is a safe haven to Middle Eastern travellers,” MMPRC said, in a statement.

With the reopening of major Middle Eastern borders, tourists are now able to visit the Maldives more frequently.

MMPRC has increased its marketing activities in the Middle Eastern market in order to regain the market share and increase tourist arrivals from the GCC and the KSA region.

A joint campaign with DNATA Travel and promotions with Emirates Woman are being utilised to promote the Maldives. Under the Rediscover Maldives campaign, a webinar series was also conducted for the travel trade of Middle East market and other key markets

Airlines currently flying to the Maldives from the Middle East include Emirates, Qatar Airways, Etihad Airways, Gulf Air and flydubai.

While tourist arrivals from the Middle Eastern region grew by 15.1 per cent in 2019, arrival trends since the border reopening has positioned the UAE as the second biggest source market.

MMPRC is currently conducting major marketing activities in key markets such as a global campaign with CNN, integrated webinar sessions in china, and a campaign with Travel weekly targeting the UK market.

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Endless summer awaits: discover Milaidhoo’s ultimate Maldivian escape

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This summer, Milaidhoo invites guests to experience a season of discovery, where each day flows in harmony with the ocean’s rhythms. The resort introduces Endless Summer, a limited-time offer crafted for dreamers, explorers, and those who find meaning in both grand adventures and quiet moments. Nestled within the UNESCO Biosphere Reserve of Baa Atoll, Milaidhoo is not just a destination—it is a personal island story waiting to unfold.

From 1st May to 31st October, nature takes center stage as Hanifaru Bay becomes home to the breathtaking Manta Reunion—one of the Maldives’ most magical marine spectacles. During this time, dozens of manta rays elegantly glide through the warm waters. Milaidhoo’s guests enjoy exclusive access to this extraordinary event through specially designed excursions that offer close encounters with these gentle giants—experiences that remain vivid long after summer ends.

Whether relaxing in a private pool villa, savouring breakfast with uninterrupted views of the ocean, or embarking on curated island experiences, Endless Summer combines all the essential elements of a perfect Maldivian escape. Guests staying four nights or more unlock a range of curated benefits designed to enhance their stay. These include daily breakfast and à la carte dinners at the renowned Ocean Restaurant, rejuvenating daily yoga sessions, and much more.

To celebrate the manta ray season, the offer includes 30% savings on Manta Reunion excursions—an exceptional opportunity to engage deeply with the marine world. Additional benefits include 30% discounts on selected spa treatments and group adventures that showcase the area’s rich marine biodiversity and local culture. Guests also receive USD 150 resort credit per room, per stay, ideal for spontaneous indulgences that elevate the experience.

With early check-in and late check-out (subject to availability), every moment at Milaidhoo is extended, allowing guests to fully immerse themselves in the island’s laid-back luxury.

Offer Includes:

  • Daily breakfast at Ocean Restaurant
  • Daily à la carte dinner at Ocean Restaurant
  • 30% savings on Manta Reunion excursions
  • 30% discount on selected spa treatments
  • 30% off handpicked group adventures and excursions
  • USD 150 resort credit per room, per stay
  • Complimentary daily yoga sessions (as per resort schedule)
  • Early check-in and late check-out, subject to availability

Terms & Conditions:

  • A minimum stay of four (4) nights is required.
  • Offer valid for stays from 1st May to 31st October 2025.

This summer, Milaidhoo offers more than just a retreat—it offers a chapter in a guest’s personal journey, where barefoot luxury meets the wonders of the sea.

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JEN Maldives celebrates Earth Day with debut of eco-friendly culinary experience

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On Tuesday, 22nd April—International Mother Earth Day—JEN Maldives Malé by Shangri-La hosted an exclusive luncheon for its corporate and media partners to mark the launch of its new ‘Rooted in Nature’ menu.

The event underscored the hotel’s ongoing dedication to sustainability and community engagement through the Rooted in Nature culinary program, a global initiative by Shangri-La Hotels & Resorts. This program promotes the use of fresh, locally sourced, and ethically produced ingredients. By collaborating with local farmers and fishermen, JEN Maldives Malé by Shangri-La fosters a strong link between the community and the cuisine featured on its menus.

The newly introduced menu showcases sustainable ingredients procured from local markets, line-caught seafood, and organic produce—including fruits and vegetables grown on the hotel’s own grounds. These efforts reflect the hotel’s commitment to supporting the local community, minimising environmental impact, and delivering an authentic Maldivian dining experience.

Juan Carlos Diago, General Manager of JEN Maldives Malé by Shangri-La, commented, “We are proud to introduce the new Rooted in Nature menu to our guests and partners. This initiative reflects our deep commitment to promoting sustainable dining while celebrating the rich bounty of our local environment.”

Guests at the luncheon were treated to an exclusive preview of the menu, further reinforcing JEN Maldives Malé’s position as a leader in sustainable and innovative cuisine. The ‘Rooted in Nature’ menu is now available at Azur Restaurant and can also be enjoyed at private events hosted in the hotel’s ballroom.

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Celebrate Eid al Adha in paradise at Holiday Inn Resort Kandooma Maldives

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This Eid al Adha (6–10 June), Holiday Inn Resort Kandooma Maldives invites guests to escape to its private island paradise for a celebration filled with relaxation, adventure, and culinary delights. Located just a 45-minute boat ride from Velana International Airport, the resort offers an unforgettable tropical retreat, perfect for families, couples, and friends seeking a memorable Eid break.

Holiday Inn Resort Kandooma Maldives presents an exceptional Stay & Dine package, designed for a worry-free holiday. The package includes accommodation on a half-board basis with daily breakfast and dinner at Kandooma Café, complimentary stays and meals for up to two children under 13 years old through the resort’s IHG Kids Stay and Eat Free program, and two complimentary scuba dives per person per day for up to two certified divers per villa (inclusive of equipment, air/Nitrox, return boat transfers to dive sites, and guide services, valid for a minimum of three consecutive paid nights). Guests staying five nights or more also benefit from complimentary return shared speedboat transfers.

Whether lounging on white sandy beaches, diving into crystal-clear waters abundant with colourful marine life, or relaxing at the Kandooma Spa by COMO Shambhala, the resort offers endless opportunities to celebrate the spirit of Eid.

Guests can indulge in an array of culinary delights at the resort’s restaurants and bars, featuring authentic flavours, fresh seafood, Maldivian specialties, and international favourites. From relaxed beachside bites to lively themed dinners, there is something to satisfy every palate.

Families traveling with children will appreciate the Kandoo Kids’ Club, which offers a variety of engaging activities for young guests. Meanwhile, couples and groups can explore stunning marine life, join island excursions, or simply relax and reconnect amidst the island’s natural beauty.

Mark Eletr, General Manager of Holiday Inn Resort Kandooma Maldives, commented: “Eid is a time to slow down, savour meaningful moments, and celebrate simple pleasures. At Kandooma Maldives, we invite families and friends to experience true island comfort, enjoy leisurely days in the sun, and indulge in authentic culinary delights crafted with care. We look forward to welcoming guests seeking a refreshing and joyful Eid escape.”

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