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Maldives hosts Middle Eastern influencers for promotional campaign

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As part of the ongoing “Rediscover Maldives… The Sunny Side of Life” campaign, Maldives Marketing and Public Relations Corporation (MMPRC) has welcomed influencers from the Middle Eastern market.

This is the second familiarisation trip conducted after the country reopened its borders in July.

Sherif and Becky, two well-known influencers in the Middle Eastern region, with a combined follower base of more than 1.5 million followers, arrived in the Maldives Monday.

The duo will feature their experiences and discoveries of Maldives on their social media platforms, which reaches millions of potential travellers from the Middle Eastern region.

During their five-night stay, Sherif and Becky are hosted by both Pullman Maldives Maamutaa and Hard Rock Hotel, where they will experience a host of unique activities available at the properties such as signature cuisines, wellness activities, snorkelling and more.

“The purpose of this familiarisation trip is to promote the destination and the unique experiences it offers visitors. The fam trip also aims to showcase the safety measures that are imposed to ensure that the Maldives is a safe haven to Middle Eastern travellers,” MMPRC said, in a statement.

With the reopening of major Middle Eastern borders, tourists are now able to visit the Maldives more frequently.

MMPRC has increased its marketing activities in the Middle Eastern market in order to regain the market share and increase tourist arrivals from the GCC and the KSA region.

A joint campaign with DNATA Travel and promotions with Emirates Woman are being utilised to promote the Maldives. Under the Rediscover Maldives campaign, a webinar series was also conducted for the travel trade of Middle East market and other key markets

Airlines currently flying to the Maldives from the Middle East include Emirates, Qatar Airways, Etihad Airways, Gulf Air and flydubai.

While tourist arrivals from the Middle Eastern region grew by 15.1 per cent in 2019, arrival trends since the border reopening has positioned the UAE as the second biggest source market.

MMPRC is currently conducting major marketing activities in key markets such as a global campaign with CNN, integrated webinar sessions in china, and a campaign with Travel weekly targeting the UK market.

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Sheraton Maldives Full Moon Resort & Spa unveils family-focused Family Fun Summer package

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Sheraton Maldives Full Moon Resort & Spa has introduced its Family Fun Summer offer, a family-focused package designed to encourage guests to spend time together through dining, leisure and recreational activities in a private island setting.

Located 15 minutes by speedboat from Velana International Airport, the resort is offering the package as a year-round experience, despite its summer branding. The programme is intended for families seeking a stay that combines accommodation, meals and activities in a single offering.

The experience includes daily breakfast at Feast, where guests can access buffet selections for adults and children. Lunch is served as a three-course beachside meal, while evenings include buffet dinners, à la carte options and access to the resort’s speciality restaurants.

As part of the package, adult guests receive a USD 45 dining credit per night, which can be used at selected outlets including Baan Thai and Sea Salt. The offer is designed to expand dining options within the resort’s full board arrangement.

The package also includes activities aimed at different age groups. Children have access to the Sheraton Adventure Club, while families can take part in pool activities, water sports, sunset dolphin cruises and guided snorkelling excursions.

For guests seeking wellness experiences, Shine Spa for Sheraton offers a range of treatments, with the package including 15 per cent savings on selected services. The resort has also introduced a spa experience designed for parent and child. Additional recreational options include sunrise beach yoga, as well as access to tennis and football facilities.

Other inclusions within the offer include a complimentary family photoshoot and dining benefits for children when eating with their parents.

Family Fun Summer is available for booking until 15 June 2026, for stays through to 20 December 2026. Through the package, Sheraton Maldives Full Moon Resort & Spa is presenting a family-oriented resort experience centred on dining, recreation and shared time together.

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InterContinental Maldives Maamunagau to mark Mother’s Day with wellness and dining offerings

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InterContinental Maldives Maamunagau Resort has announced a Mother’s Day programme centred on wellness, dining and family experiences, offering guests a range of activities designed to mark the occasion in Raa Atoll.

Set within the resort’s island setting, the programme will feature a series of experiences aimed at encouraging families to spend time together through relaxation, dining and shared activities.

At AVI Spa, the Mother’s Day offering will include signature treatments focused on rest and balance. Guests will also have access to holistic sessions led by visiting practitioner Dr Afsana Aradhana Ghyas, whose work focuses on integrative wellbeing and emotional balance.

Dining experiences will form a central part of the programme. These will include floating breakfasts served in private villas, interactive cooking sessions with the resort’s chefs, and private dining experiences ranging from sunset beach dinners to sandbank dining under the stars.

The resort will also offer family-focused activities for the occasion. These will include craft sessions for children, ocean-inspired guided art activities and a family photoshoot intended to capture the day’s experiences.

Through the Mother’s Day programme, InterContinental Maldives Maamunagau Resort is presenting a combination of wellness, dining and family activities shaped around personal and shared experiences in a resort setting.

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W Maldives unveils The Wavemaker Edit with global talent collaborations

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W Maldives has launched The Wavemaker Edit, a new ongoing series of curated collaborations with international talent, aimed at introducing a range of guest experiences across mixology, wellness, cuisine and music.

The series is designed as a rotating programme, with each edition bringing a different creative perspective to the resort. According to W Maldives, the initiative is intended to create a continuing calendar of experiences that combine social, cultural and wellness-led elements.

The first edition of The Wavemaker Edit will run from 3 to 14 June 2026 and will feature two themed chapters, titled Island Alchemy and The Restore Ritual.

Island Alchemy will focus on mixology. On 3 June, Kwok will lead a guest shift at SIP, presenting three cocktails that explore contrast and balance, including a bespoke creation inspired by the Maldives. The collaboration will continue on 6 June at WET Deck, where a poolside day party will feature a curated cocktail menu.

The second chapter, The Restore Ritual, will centre on wellness and movement in recognition of Global Wellness Day. Led by Mumbai-based yoga and movement educator Samiksha Shetty, the programme will include sessions focused on breathwork, mindfulness and alignment-based practice.

The wellness programme will include Sunset Yoga sessions at FIRE Beach on 12 and 14 June, as well as a morning meditation session at AWAY Spa on 13 June. The main event within this chapter will take place on 13 June, when guests will be able to join a Sunset Yoga session aboard the Horizon Yacht. This bookable experience will also include healthy refreshments and a 60-minute massage at AWAY Spa.

W Maldives said future editions of The Wavemaker Edit will expand into culinary, music and art-led experiences under a number of themed series, including Flavors Unscripted, Sound Wave and Make A Scene.

Commenting on the launch, General Manager Amila Handunwala said the initiative reflects the resort’s approach to continuously evolving the guest experience through collaborations with international talent.

W Maldives is positioning the series as part of its broader effort to offer more structured and experience-led programming for guests. In addition, the resort is promoting its Original Wavemaker package, which includes seaplane transfers and a half-board meal plan for two adults with a minimum stay of four nights.

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