Featured
Maldives hosts Middle Eastern influencers for promotional campaign

As part of the ongoing “Rediscover Maldives… The Sunny Side of Life” campaign, Maldives Marketing and Public Relations Corporation (MMPRC) has welcomed influencers from the Middle Eastern market.
This is the second familiarisation trip conducted after the country reopened its borders in July.
Sherif and Becky, two well-known influencers in the Middle Eastern region, with a combined follower base of more than 1.5 million followers, arrived in the Maldives Monday.
The duo will feature their experiences and discoveries of Maldives on their social media platforms, which reaches millions of potential travellers from the Middle Eastern region.
During their five-night stay, Sherif and Becky are hosted by both Pullman Maldives Maamutaa and Hard Rock Hotel, where they will experience a host of unique activities available at the properties such as signature cuisines, wellness activities, snorkelling and more.
“The purpose of this familiarisation trip is to promote the destination and the unique experiences it offers visitors. The fam trip also aims to showcase the safety measures that are imposed to ensure that the Maldives is a safe haven to Middle Eastern travellers,” MMPRC said, in a statement.
With the reopening of major Middle Eastern borders, tourists are now able to visit the Maldives more frequently.
MMPRC has increased its marketing activities in the Middle Eastern market in order to regain the market share and increase tourist arrivals from the GCC and the KSA region.
A joint campaign with DNATA Travel and promotions with Emirates Woman are being utilised to promote the Maldives. Under the Rediscover Maldives campaign, a webinar series was also conducted for the travel trade of Middle East market and other key markets
Airlines currently flying to the Maldives from the Middle East include Emirates, Qatar Airways, Etihad Airways, Gulf Air and flydubai.
While tourist arrivals from the Middle Eastern region grew by 15.1 per cent in 2019, arrival trends since the border reopening has positioned the UAE as the second biggest source market.
MMPRC is currently conducting major marketing activities in key markets such as a global campaign with CNN, integrated webinar sessions in china, and a campaign with Travel weekly targeting the UK market.
Featured
Holistic journeys at One&Only Reethi Rah: Year of global wellness expertise

One&Only Reethi Rah invites guests to continue their wellness journey at the renowned One&Only Spa, which has recently received a prestigious five-star rating from the Forbes Travel Guide — the first and only spa in the Maldives to earn this recognition. Surrounded by tropical greenery, the spa offers a tranquil retreat where ancient healing practices meet modern techniques, providing tailored treatments that promote lasting wellbeing.
Throughout the year, One&Only Reethi Rah has hosted leading international wellness practitioners, and the remainder of 2025 will feature an inspiring series of experiences guided by acclaimed experts. From holistic therapies and Ayurveda to Pilates, yoga, Barre, and CrossFit, each visiting specialist brings unique expertise and methodology to the island, delivering highly personalised sessions designed around each guest’s individual needs.
Beginning in October, Ayurveda specialist Dr Shreejit Ghadigaonkar will offer personalised consultations and treatments based on one of the world’s oldest healing systems, using herbal remedies, massage, and holistic therapies to restore balance. During the same period, Shannon Fenton, a Pilates and yoga instructor, will lead mindful movement sessions to enhance posture, body awareness, and overall wellbeing.
In November, bespoke fitness coach Nicky Holender will introduce tailored programmes focused on strength, endurance, and motivation, while holistic therapist Darya Gudkova will offer deeply restorative treatments combining Eastern traditions with a contemporary understanding of anatomy and psychology.
The season will continue into December and January with Sanam Heravi, a STOTT-certified Barre specialist, whose sessions use intelligent movement to support rehabilitation and life transitions. Guests seeking high-intensity training will be able to train with Zubaid Toefy, a CrossFit coach with a background in Muay Thai and Olympic weightlifting, known for his dynamic and disciplined approach.
Each visiting practitioner contributes distinct expertise to the spa’s offerings, enabling guests to explore individual paths towards vitality, clarity, and inner balance
Whether guests are beginning a new wellness journey or deepening established rituals, the One&Only Spa provides a setting for intentional transformation. From sunrise yoga sessions to deeply restorative treatments, every moment is designed to strengthen the connection between mind, body, and nature within the serene environment of the Maldives.
For guests seeking advanced skincare, the spa also presents a curated selection of facial treatments that combine cutting-edge technology with high-performance formulations. Through partnerships with globally renowned brands such as Augustinus Bader, the spa offers rejuvenating therapies that leave the skin feeling nourished, firm, and radiant.
Excursions
Royal Island among participants in Guinness World Record snorkel

Royal Island participated in the Baani Event, which achieved a Guinness World Record for the largest number of people snorkelling simultaneously. Twenty-eight participants represented the resort at Villingilifaru Finolhu, located approximately two kilometres across the lagoon from Royal Island. The island lies within the UNESCO Biosphere Reserve of Baa Atoll, in close proximity to Hanifaru Bay, one of the Maldives’ most renowned manta aggregation sites.
The resort’s involvement aligns with its ongoing coral restoration initiatives on the house reef. Efforts include the installation of nursery frames, out-planting of resilient coral fragments, regular monitoring, and guest briefings aimed at encouraging reef-safe practices such as calm water entries, mindful finning, and maintaining respectful distances from marine life. These measures contribute to a low-impact snorkelling experience while supporting the long-term health of the reef ecosystem.
Royal Island’s environmental stewardship extends beyond marine conservation to community engagement. Recent activities include native tree and coastal vegetation planting to enhance shoreline stability and biodiversity, as well as periodic beach and lagoon clean-ups conducted in partnership with local organisations. Educational programmes for schools and youth groups promote ocean literacy and foster a culture of environmental guardianship across Baa Atoll.
Amidst the clear lagoons and coral gardens, Royal Island’s participation in the record-setting event underscores its message of responsible enjoyment of the Maldives — protecting coral ecosystems and strengthening community bonds through sustainable tourism and collaboration.
Celebration
Spooky glamour takes over Lazuli Beach Club at SO/ Maldives

SO/ Maldives presents a bold fusion of avant-garde style and barefoot luxury, creating a distinctive island experience where fashion, art, and contemporary design converge. The resort embodies creativity and sophistication across its vibrant villas, dining venues, and beach clubs, inviting guests to embrace the high-energy spirit of “Style, Bold, and Playful.”
This Halloween, the resort will transform into an island of eerie elegance and playful mischief, offering guests an unconventional celebration on the shores of Lazuli Beach Club. On Friday, 31 October 2025, the day’s festivities will include activities for all ages, from imaginative workshops to moonlit gatherings by the sea.
The celebrations will begin with interactive family experiences at The Nest, including Mask Making, Tie-Dye Halloween T-Shirt Painting, and Scary Cookie Making. Children can also enjoy DIY Costume Creation, Face Painting, and a Trick-or-Treat Parade along Lazuli Beach Club. The daytime programme is designed to inspire creativity and fun for both young guests and adults.
As evening approaches, the atmosphere will take on a more mysterious tone. The Witches & Waves Dinner will be served beachside from 6:30 PM to 10:00 PM, offering a four-course set menu accompanied by a themed welcome cocktail and a captivating ambience under the stars.
From 8:00 PM to 11:00 PM, guests can enjoy Spooky Special Cocktails at Lazuli Beach Club Bar with 50% off themed drinks, followed by the Spooky Halloween Party featuring DJ performances, glow body paint, and “witchy shoulder spells”—a five-minute charm that may win participants 50% off. The evening will culminate in the Glow Foam Party at 8:30 PM, combining music, lights, and foam against the backdrop of the moonlit sea.
“This isn’t your average haunted house; it’s a beachfront bash with a twist of glamour and a splash of mischief,” said Olivier Moies-Delval, General Manager of SO/ Maldives. “We’re reimagining Halloween in true SO/ style—bold, beautiful, and beyond expectations.”
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