Featured
MMPRC resumes fam trips under new ‘Rediscover Maldives’ theme, hosts Indian media team
Maldives Marketing and Public Relations Corporation (MMPRC) has resumed familiarisation trips from major source markets to Maldives, under a new theme, “Rediscover Maldives …the Sunny Side
of Life.”
The familiarisation trips were suspended earlier this year after borders were closed and travel restrictions imposed in the wake of the Covid-19 pandemic.
“The aim of the fam trip series is to showcase Maldives as the ideal holiday destination with its stringent Covid-19 measures in place,” MMPRC said, in a statement.
“Further, to deliver those important messages through the trusted sources from key markets and position Maldives as safe destinations due to the measures imposed.”
As MMPRC has started major marketing and promotional activities in various markets under the Rediscover Maldives tagline, the fam trips will now be conducted under the same theme.
Participants of the first media fam trip conducted under the new theme arrived from India on Wednesday. MMPRC welcomed five journalists from major well-known publications in India.
The media team will feature their experiences and discoveries of Maldives in publications such as The pioneer, Tripodo, Times Travel (TOI), Hindustan Times and Conde Nast India.
They will spend their six night-stay in Maldives at Kandima Maldives and Heritance Aarah, experiencing activities such as signature cuisines, wellness activities, snorkelling and sunset cruises.
“‘Rediscover Maldives… the Sunny Side of Life’ aims to strengthen the market presence and welcome back tourists once again, to relive beautiful moments in the archipelago,” the statement read.
“It further highlights the geographical beauty of the Maldives and aims to focus on the isolated nature of Maldives which provides an ideal environment and a safe haven for tourists, during these uncertain times.”
With the recent “air bubble” initiation between Indian and Maldives, tourists are able to visit Maldives more frequently now.
MMPRC has increased its marketing efforts in the India to increase tourist arrivals from the Maldives’ closest neighbour.
Campaigns with Wedding Sutra targeting honeymoon segments, as well as radio campaigns commenced in India this month. Additionally, MMPRC participated in SATTE GenX virtual exhibition last week.
MMPRC is currently conducting major marketing activities in key markets such as a global campaign with CNN, integrated webinar sessions in china, a campaign with FVW in German speaking markets, and a campaign with Travel weekly targeting the UK market.
Awards
Mercure Maldives Kooddoo wins triple honours at World Luxury Awards 2025
Mercure Maldives Kooddoo Resort has received three titles at the 2025 World Luxury Awards, named Luxury Adults Only Resort, Luxury Island Resort, and Luxury Cultural Resort in the Indian Ocean.
The awards highlight the brand’s focus on locally rooted hospitality, with stays shaped by place, service and community. The resort presents Maldivian culture through curated experiences, pairing contemporary comforts with island traditions.
Positioned as an adults-only retreat, Mercure Maldives Kooddoo integrates culinary influences and cultural programming to offer guests a stay informed by the rhythm of local life and delivered with consistent service standards.
“These awards are a true reflection of our team’s passion for creating experiences that feel both local and memorable. Every detail, from the design to the service, is guided by the authenticity that defines Mercure. We are grateful to our guests for being part of this journey,” said Riaan Drever, Cluster General Manager.
The World Luxury Awards recognise excellence in global hospitality, honouring properties that consistently deliver strong guest experiences and celebrate diversity across the travel sector.
Awards
Hat-trick for Pullman Maldives Maamutaa at 2025 World Luxury Awards
Pullman Maldives Maamutaa has received three honours at the 2025 World Luxury Awards, securing titles for Best Luxury All-Inclusive Hotel, Best Luxury Wellness Hotel, and Best Luxury Family Hotel in the Indian Ocean.
The awards underscore the resort’s approach to experience-led hospitality, combining design, wellbeing and guest engagement. The recognition also reflects Pullman’s commitment to innovation, inclusivity and sustainability, which sit at the centre of the brand’s strategy.
Since opening, Pullman Maldives Maamutaa has developed an all-inclusive offering that brings together adventure, wellness and a close connection to the natural environment. Its portfolio includes an underwater villa, wellness concepts and family-oriented experiences.
“We are honoured to receive this recognition at the 2025 World Luxury Awards. These awards celebrate the heart of what we do—creating inspiring moments for every guest, whether they come to reconnect, recharge, or simply play. This achievement belongs to our incredible team, whose passion and dedication make Pullman Maldives Maamutaa what it is today,” said Riaan Drever, Cluster General Manager.
The World Luxury Awards recognise excellence in global hospitality, highlighting hotels that consistently deliver strong guest experiences and demonstrate innovation in service and design.
Featured
Halloween at Sun Siyam Iru Veli turns fantasy, not fright
Sun Siyam Iru Veli marked Halloween with a one-day island celebration, “Whimsy Over Wicked,” reimagining the tradition of fright as a fairytale of fantasy on 31 October. The programme invited guests of all ages to immerse themselves in themed workshops, entertainment, and dining experiences designed to encourage creativity and the joy of make-believe.
At the Turtle Kidz Club, children joined a full-house Pumpkin Workshop, decorating pumpkins with gemstones, bright colours, and playful patterns. As the sun set over Fresh Water Beach, the festivities shifted to a Masquerade Evening, where guests enjoyed island beats and signature cocktails and mocktails against a golden horizon. The celebration continued at Turtle Beach with a Beach BBQ Dinner, presenting a Halloween-inspired menu in a storybook setting with live music by the sea.
The night concluded with a private “Cinema Under the Stars” screening, offering an open-air experience that captured the spirit of the occasion.
Through “Whimsy Over Wicked,” Sun Siyam Iru Veli highlighted creativity, connection, and the island’s natural setting. Guests departed with memories shaped by laughter, imagination, and a shared celebration under the Maldivian night sky.
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