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MMPRC resumes fam trips under new ‘Rediscover Maldives’ theme, hosts Indian media team

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Maldives Marketing and Public Relations Corporation (MMPRC) has resumed familiarisation trips from major source markets to Maldives, under a new theme, “Rediscover Maldives …the Sunny Side
of Life.”

The familiarisation trips were suspended earlier this year after borders were closed and travel restrictions imposed in the wake of the Covid-19 pandemic.

“The aim of the fam trip series is to showcase Maldives as the ideal holiday destination with its stringent Covid-19 measures in place,” MMPRC said, in a statement.

“Further, to deliver those important messages through the trusted sources from key markets and position Maldives as safe destinations due to the measures imposed.”

As MMPRC has started major marketing and promotional activities in various markets under the Rediscover Maldives tagline, the fam trips will now be conducted under the same theme.

Participants of the first media fam trip conducted under the new theme arrived from India on Wednesday. MMPRC welcomed five journalists from major well-known publications in India.

The media team will feature their experiences and discoveries of Maldives in publications such as The pioneer, Tripodo, Times Travel (TOI), Hindustan Times and Conde Nast India.

They will spend their six night-stay in Maldives at Kandima Maldives and Heritance Aarah, experiencing activities such as signature cuisines, wellness activities, snorkelling and sunset cruises.

“‘Rediscover Maldives… the Sunny Side of Life’ aims to strengthen the market presence and welcome back tourists once again, to relive beautiful moments in the archipelago,” the statement read.

“It further highlights the geographical beauty of the Maldives and aims to focus on the isolated nature of Maldives which provides an ideal environment and a safe haven for tourists, during these uncertain times.”

With the recent “air bubble” initiation between Indian and Maldives, tourists are able to visit Maldives more frequently now.

MMPRC has increased its marketing efforts in the India to increase tourist arrivals from the Maldives’ closest neighbour.

Campaigns with Wedding Sutra targeting honeymoon segments, as well as radio campaigns commenced in India this month. Additionally, MMPRC participated in SATTE GenX virtual exhibition last week.

MMPRC is currently conducting major marketing activities in key markets such as a global campaign with CNN, integrated webinar sessions in china, a campaign with FVW in German speaking markets, and a campaign with Travel weekly targeting the UK market.

Drink

Sirru Fen Fushi hosts Flor de Caña mixology event with Dinesh Mondkar

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The Behind The Bar Sirru Icon series recently hosted a mixology event at Sirru Fen Fushi Private Lagoon Resort, featuring Dinesh Mondkar, Flor de Caña’s brand ambassador for India.

The event gave guests an opportunity to explore a selection of rum cocktails while learning more about the craftsmanship and heritage behind the Flor de Caña brand. Set against a sunset backdrop over the ocean, the session combined cocktail-making techniques, brand storytelling and a relaxed island setting.

Guests were introduced to a range of cocktails that highlighted bold flavours and the versatility of rum in contemporary mixology. The evening also offered insight into the methods and presentation behind premium cocktail service, adding an interactive element to the experience.

The event formed part of the resort’s ongoing Behind The Bar Sirru Icon series, which continues to bring recognised figures from the international spirits industry to the Maldives. Through the series, the resort aims to expand its food and beverage offering with curated events that connect guests with global brands and industry expertise.

Such experiences are designed to complement the wider guest programme by combining destination dining and beverage concepts with the setting of the Maldives, while offering visitors a more immersive way to engage with the resort’s hospitality offerings.

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Angsana Velavaru marks reopening of upgraded futsal ground

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Angsana Velavaru has reopened its futsal facility as part of efforts to enhance guest experiences and staff engagement through sport and community activities.

The reopening ceremony was officiated by Dhaalu Atoll Council president Ahmed Shafiu and the resort’s general manager, Ahmed Zahir, who jointly cut the ribbon to mark the occasion.

Located within the island grounds, the futsal court measures 57 metres by 38 metres and is intended to serve as a space for both recreational use and organised activities for guests and resort associates.

The resort said the facility would form part of its wider recreational offering and would host workshops and expert-led collaborations aimed at providing guests with sports-based experiences while also supporting skill development and interaction. It added that the initiative also reflects its focus on staff wellbeing, teamwork and active living.

The opening event included friendly matches between the Angsana Velavaru men’s and women’s teams, as well as an inter-resort match between the Angsana Velavaru Orange Army and Banyan Tree Vabbinfaru.

Adjacent to the futsal court is the resort’s upgraded watersports centre, which now includes updated guest facilities such as shower and changing areas.

Ahmed Zahir said the reopening of the futsal ground represented more than a recreational upgrade and reflected the resort’s commitment to creating meaningful experiences for both guests and associates. He said the facility would support active living, connection and wellbeing, while also serving as a space for learning and collaboration.

Angsana Velavaru, located in South Nilandhe Atoll, said the reopening of the futsal facility forms part of its wider efforts to expand its lifestyle and community-focused offerings.

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World Art Day inspires new Graffiti Club at InterContinental Maldives Maamunagau Resort

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InterContinental Maldives Maamunagau Resort has launched the Graffiti Club to mark World Art Day, introducing a team-led initiative focused on artistic expression, collaboration and storytelling through art.

The resort said the initiative brings together more than 18 team members from across different departments, reflecting a shared interest in creativity. As part of the project, selected back-of-house spaces have been turned into canvases, transforming staff areas into spaces for artistic work.

Inspired by the natural environment of the Maldives and the Maamunagau lagoon, the first set of artworks features marine life such as manta rays, whale sharks and sea turtles. The resort said the designs reflect the biodiversity of the destination and its connection to the surrounding ocean. Additional artwork is also being developed as the project continues.

InterContinental Maldives said the initiative is rooted in its brand culture and service philosophy, Inspire Incredible, and is intended to support creativity, collaboration and self-expression among team members.

Renuka Gupta, cluster director of learning and development, said creativity exists in every individual, regardless of role or background. She said the initiative was created to provide team members with a space to express themselves, connect with colleagues and contribute to the environment in which they work each day.

The resort said the Graffiti Club forms part of its wider approach to workplace culture, with a focus on creativity, wellbeing and personal expression alongside the guest experience.

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