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MMPRC resumes fam trips under new ‘Rediscover Maldives’ theme, hosts Indian media team

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Maldives Marketing and Public Relations Corporation (MMPRC) has resumed familiarisation trips from major source markets to Maldives, under a new theme, “Rediscover Maldives …the Sunny Side
of Life.”

The familiarisation trips were suspended earlier this year after borders were closed and travel restrictions imposed in the wake of the Covid-19 pandemic.

“The aim of the fam trip series is to showcase Maldives as the ideal holiday destination with its stringent Covid-19 measures in place,” MMPRC said, in a statement.

“Further, to deliver those important messages through the trusted sources from key markets and position Maldives as safe destinations due to the measures imposed.”

As MMPRC has started major marketing and promotional activities in various markets under the Rediscover Maldives tagline, the fam trips will now be conducted under the same theme.

Participants of the first media fam trip conducted under the new theme arrived from India on Wednesday. MMPRC welcomed five journalists from major well-known publications in India.

The media team will feature their experiences and discoveries of Maldives in publications such as The pioneer, Tripodo, Times Travel (TOI), Hindustan Times and Conde Nast India.

They will spend their six night-stay in Maldives at Kandima Maldives and Heritance Aarah, experiencing activities such as signature cuisines, wellness activities, snorkelling and sunset cruises.

“‘Rediscover Maldives… the Sunny Side of Life’ aims to strengthen the market presence and welcome back tourists once again, to relive beautiful moments in the archipelago,” the statement read.

“It further highlights the geographical beauty of the Maldives and aims to focus on the isolated nature of Maldives which provides an ideal environment and a safe haven for tourists, during these uncertain times.”

With the recent “air bubble” initiation between Indian and Maldives, tourists are able to visit Maldives more frequently now.

MMPRC has increased its marketing efforts in the India to increase tourist arrivals from the Maldives’ closest neighbour.

Campaigns with Wedding Sutra targeting honeymoon segments, as well as radio campaigns commenced in India this month. Additionally, MMPRC participated in SATTE GenX virtual exhibition last week.

MMPRC is currently conducting major marketing activities in key markets such as a global campaign with CNN, integrated webinar sessions in china, a campaign with FVW in German speaking markets, and a campaign with Travel weekly targeting the UK market.

Awards

Nova Maldives wins global acclaim with 2025 Travellers’ Choice Award

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Nova Maldives has been honoured with the prestigious 2025 Travellers’ Choice Award by Tripadvisor, placing the island resort among the top-rated properties globally and affirming its status as a firm favourite among travellers.

This accolade is particularly significant given the Maldives’ dynamic and world-renowned resort landscape, where excellence is continually redefined. The award gains further weight as it is based entirely on authentic guest reviews—submitted by visitors who experienced Nova first-hand and shared reflections on the care, connection, and comfort they encountered during their stay.

Tripadvisor, the world’s largest travel guidance platform, is a trusted resource within global traveller communities. It derives its credibility from millions of genuine reviews and insights contributed by real guests.

Since its establishment, Nova Maldives has remained dedicated to crafting transformative guest experiences, underpinned by a philosophy of laidback luxury, community connection, and personal wellbeing. The resort’s commitment to soft luxury creates a tranquil sanctuary where guests can foster deeper connections with nature and the local culture. Through heartfelt service, cultural immersion, and strong environmental initiatives—including marine conservation and coral restoration—Nova offers experiences infused with warmth, belonging, and a broader mission.

Being named among Tripadvisor’s standout global properties underscores Nova’s steadfast dedication to outstanding hospitality and the expertise of its devoted team. Every dish, dive, and guest interaction reflects the genuine care invested in making each stay unforgettable. At Nova, the destination is elevated by the passion and commitment of its people.

“This award recognises the entire Nova community, both our guests and team,” said General Manager Abdulla Aboobakuru. “It’s a celebration of shared experiences, and we deeply value individual feedback from our guests. Going forward, Nova will continue creating soulful, rooted moments that touch hearts and stand the test of time.”

Nova’s commitment to sustainability and conscious travel is evident in its ongoing initiatives, including coral reef restoration, wellness diving programmes, mindful culinary offerings, and educational collaborations with local schools, PADI Aware, and the Maldives Whale Shark Research Programme. The resort continues to set an example for balancing impact with indulgence, inviting travellers to engage in enriching, sustainable experiences through a variety of interactive workshops and community-led activities.

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Mercure Maldives Kooddoo earns prestigious spot in TripAdvisor’s top 10% global hotels

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Mercure Maldives Kooddoo has been honoured with a prestigious accolade, being named among the top 10% of hotels worldwide in the 2025 TripAdvisor Travellers’ Choice Awards. This esteemed recognition highlights the resort’s unwavering commitment to providing exceptional guest experiences and earning rave reviews from travellers across the globe.

Selected from hundreds of thousands of listings, Mercure Maldives Kooddoo’s inclusion in the prestigious list is a testament to its dedication to offering authentic, heartfelt experiences for its guests. The resort’s personalised service and its ability to deliver unique, memorable stays have made it a favourite among travellers seeking tranquility and authenticity.

Situated in the pristine Gaafu Alifu Atoll, Mercure Maldives Kooddoo is an adults-only boutique resort that blends local Maldivian culture with modern luxury. The resort features 68 beautifully designed villas that offer guests the ultimate in privacy and comfort. Known for its house reef teeming with vibrant marine life, the resort provides an immersive experience in the Maldives’ natural beauty. Guests can explore the coral reefs, enjoy a variety of international dining options, and indulge in a genuine sense of discovery.

With its focus on providing a serene escape for couples and solo travellers, Mercure Maldives Kooddoo has become a cherished destination for those looking to unwind and recharge in an idyllic setting. Its recent recognition from TripAdvisor further underscores the resort’s exceptional reputation in the hospitality industry.

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Americans dreaming of Maldives: honeymoon searches soar in 2025 rankings

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Maldives has once again secured its place as one of the world’s most coveted honeymoon destinations, ranking second globally among Americans planning their post-wedding getaways in 2025.

According to a new study by UK-based swimwear brand Pour Moi, which analysed Google search data across the United States, the Maldives received 73,700 annual searches from honeymooning Americans eager to escape to its world-famous turquoise waters and luxury overwater villas.

The Indian Ocean paradise trails just behind Seychelles, which claimed the top spot with nearly 75,000 searches. Greece, Costa Rica, and Italy rounded out the top five.

The research examined over 490 global destinations to uncover where newlyweds are dreaming of heading this year. With its postcard-perfect beaches, serene lagoons, and opulent resorts offering private pools, spas, and gourmet dining, the Maldives continues to stand out as the ultimate destination for romance, relaxation, and indulgence.

“This stunning group of islands remains one of the most sought-after spots for couples who want an unforgettable start to married life,” said Marina Nicoli, Marketing Manager at Pour Moi. “The Maldives offers that rare combination of seclusion, natural beauty, and luxury that honeymooners crave.”

While entire countries were ranked based on interest, individual destinations within these countries also caught the spotlight. Santorini, Greece, emerged as the top individual honeymoon destination, followed by Bali in Indonesia and Italy’s Amalfi Coast. However, the Maldives’ reputation as an all-encompassing destination—offering entire islands as private resorts—cements its appeal to Americans looking for the perfect blend of privacy and pampering.

The Maldives’ second-place ranking highlights a continuing trend among U.S. couples seeking intimate, far-flung getaways. Pour Moi’s findings show a shift away from traditional city escapes toward nature-rich retreats that promise rest, romance, and Instagram-worthy moments.

Top 10 Countries for U.S. Honeymoon Searches in 2025:

  • Seychelles – 74,960 searches
  • Maldives – 73,700 searches
  • Greece – 49,100 searches
  • Costa Rica – 47,000 searches
  • Italy – 36,900 searches
  • Thailand – 25,800 searches
  • Fiji – 25,600 searches
  • Japan – 24,500 searches
  • New Zealand – 18,300 searches
  • Iceland – 15,180 searches

With the Maldives already a firm favourite among international travellers, this new data reaffirms its global status as a dream destination—especially for couples ready to celebrate the start of their forever.

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