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MMPRC resumes fam trips under new ‘Rediscover Maldives’ theme, hosts Indian media team

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Maldives Marketing and Public Relations Corporation (MMPRC) has resumed familiarisation trips from major source markets to Maldives, under a new theme, “Rediscover Maldives …the Sunny Side
of Life.”

The familiarisation trips were suspended earlier this year after borders were closed and travel restrictions imposed in the wake of the Covid-19 pandemic.

“The aim of the fam trip series is to showcase Maldives as the ideal holiday destination with its stringent Covid-19 measures in place,” MMPRC said, in a statement.

“Further, to deliver those important messages through the trusted sources from key markets and position Maldives as safe destinations due to the measures imposed.”

As MMPRC has started major marketing and promotional activities in various markets under the Rediscover Maldives tagline, the fam trips will now be conducted under the same theme.

Participants of the first media fam trip conducted under the new theme arrived from India on Wednesday. MMPRC welcomed five journalists from major well-known publications in India.

The media team will feature their experiences and discoveries of Maldives in publications such as The pioneer, Tripodo, Times Travel (TOI), Hindustan Times and Conde Nast India.

They will spend their six night-stay in Maldives at Kandima Maldives and Heritance Aarah, experiencing activities such as signature cuisines, wellness activities, snorkelling and sunset cruises.

“‘Rediscover Maldives… the Sunny Side of Life’ aims to strengthen the market presence and welcome back tourists once again, to relive beautiful moments in the archipelago,” the statement read.

“It further highlights the geographical beauty of the Maldives and aims to focus on the isolated nature of Maldives which provides an ideal environment and a safe haven for tourists, during these uncertain times.”

With the recent “air bubble” initiation between Indian and Maldives, tourists are able to visit Maldives more frequently now.

MMPRC has increased its marketing efforts in the India to increase tourist arrivals from the Maldives’ closest neighbour.

Campaigns with Wedding Sutra targeting honeymoon segments, as well as radio campaigns commenced in India this month. Additionally, MMPRC participated in SATTE GenX virtual exhibition last week.

MMPRC is currently conducting major marketing activities in key markets such as a global campaign with CNN, integrated webinar sessions in china, a campaign with FVW in German speaking markets, and a campaign with Travel weekly targeting the UK market.

Awards

Coco Bodu Hithi wins ‘Best Service’ at 2025 Condé Nast Johansens Awards

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Coco Bodu Hithi, a renowned boutique resort in the Maldives celebrated for its Maldivian-inspired elegance, has received recognition at the 2025 Condé Nast Johansens Awards for Excellence.

This prestigious accolade honours outstanding quality across recommended properties worldwide and serves as a trusted benchmark for travellers and industry professionals alike. Coco Bodu Hithi was awarded the title of ‘Best Service’ by Condé Nast Johansens for its exceptional hospitality, which seamlessly blends serene surroundings with meticulous, personalised service.

Additionally, the resort was recently recognised in the 2024 Condé Nast Traveler Readers’ Choice Awards as one of the top resorts in the Indian Ocean, cementing its position as a leader in luxury travel. Offering a thoughtfully curated guest experience, Coco Bodu Hithi continues to set itself apart within the industry.

The resort also excels in culinary innovation, boasting four exceptional restaurants. Renowned Michelin-starred chefs frequently collaborate with Group Culinary Director and Michelin-starred chef Martin Cahill to craft exquisite dining experiences, reflecting Coco Bodu Hithi’s unwavering commitment to service excellence and world-class gastronomy.

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Drink

Cocktail art meets tropical bliss: Tao Zrafi transforms Oaga Art Resort’s Sobi Bar

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Oaga Art Resort has transformed its Sobi Bar into a Mixology Garden, showcasing a collaboration with internationally acclaimed Beverage Artist and Netflix’s ‘Drink Masters’ finalist, Tao Zrafi.

Far from the typical poolside bar, the revamped Sobi Bar offers a unique experience where artistic cocktails take centre stage. Standard drinks are replaced with Tao Zrafi’s creations, which expertly blend local Maldivian flavours with surprising twists, providing a sensory journey for visitors.

Each cocktail at Sobi Bar is a testament to Tao Zrafi’s creativity. His exclusive menu combines stunning visual presentation with complex, delightful flavours, elevating the drink experience into an art form.

The Mixology Garden caters to diverse tastes. In addition to Tao Zrafi’s signature creations, Sobi Bar offers a curated selection of international gins and artisanal beers, ensuring every guest finds the perfect beverage to suit their preferences.

To commemorate the launch of the Mixology Garden, Oaga Art Resort is hosting several special events:

  • Cocktail Masterclasses (November 29 and December 6): Guests can learn from Tao Zrafi himself, discovering the secrets behind his innovative cocktails.
  • The Grand Unveiling (December 5): This evening celebration features Tao’s signature cocktails, a buffet, live music, interactive mural painting, and spectacular fire shows. Guests can enjoy a sunset soiree combining art, music, and unforgettable flavours.

Sneak peeks of Tao Zrafi’s creations are available on Oaga Art Resort’s social media platforms, offering a teaser of the enchanting cocktails awaiting guests at Sobi Bar.

Whether seeking relaxation, artistic inspiration, or an elevated cocktail experience, the Mixology Garden at Sobi Bar promises something extraordinary. With its blend of stunning flavors, unique atmosphere, and unforgettable events, Oaga Art Resort ensures every visitor leaves with cherished memories of paradise.

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Hideaway Beach Resort & Spa announces exclusive collaboration with Maldivian

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Hideaway Beach Resort & Spa, a luxury destination located in the pristine Haa Alifu Atoll of the Maldives, has announced its exclusive partnership with Maldivian, the national airline of the Maldives, for all seaplane and domestic flight transfers. Starting from November 1st, 2024, this collaboration aims to provide guests with unparalleled convenience and seamless travel to the resort, ensuring daily service, with additional transfers available depending on the season.

The resort is known for its spacious villas, exceptional privacy, a wide array of experiences, world-class amenities, and personalised service, all set in a lush, natural island paradise. With Maldivian as its exclusive seaplane transfer partner, guests can enjoy a direct, swift, and scenic journey from Velana International Airport to the resort’s doorstep.

Ahmed Hafeez, Managing Director of Lily Hotels, expressed excitement about the partnership, stating, “We are thrilled to partner with Maldivian to elevate our guests’ arrival and departure experience. This collaboration ensures a smooth and luxurious transition, allowing guests to begin their unforgettable holiday the moment they step off the plane.”

Upon arrival at Velana International Airport, guests are welcomed by the resort’s dedicated airport representatives, who escort them to the exclusive Lily Hotels Lounge at the Noovilu Seaplane Terminal. Here, they can relax and enjoy panoramic views, complimentary refreshments, and Wi-Fi while awaiting their transfer.

In addition to seaplane transfers, Maldivian will also manage domestic flight transfers for guests who prefer this alternative. This comprehensive approach highlights Hideaway Beach Resort & Spa’s commitment to providing flexible and convenient travel solutions.

The partnership with Maldivian also positions the resort for future growth, particularly with the upcoming upgrade of Hanimaadhoo International Airport. This development is expected to enhance accessibility and offer more travel options for the resort’s clientele. The collaboration is anticipated to generate increased interest in the less-explored northern Maldives, an area known for its untouched natural beauty and more tranquil, underwater experiences.

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