Featured
Maldives on top of Gulf travellers’ mind for post-pandemic travel
Leading outbound travel agencies in Gulf countries say demand for outbound travel from the region will likely return from the third quarter of the year, with most travellers making long-haul international travel plans choosing the Maldives for a tropical getaway.
A survey conducted by AVIAREPS of 94 leading outbound travel agencies from Gulf countries shows that demand for outbound travel from the region is expected to return from August or September, with a majority of travel agencies to begin promoting their travel offerings from July through to September.
Most promotional offerings will take the form of full travel packages that include airfare, accommodation and tour components, with intra-Middle East packages to be most popular, followed by packages for travel to South East Asia, Indian Ocean destinations like the Maldives, and Europe.
The survey, first conducted in early May, is being conducted on a monthly basis in order to monitor travel agent sentiment as outbound travel agencies and destinations prepare for a recovery and return to business while grappling with the Covid-19 pandemic and its impact on international travel.
Respondents include 24 agencies form Saudi Arabia, 21 from the United Arab Emirates, 21 from Bahrain, 11 from Qatar, 10 from Kuwait and seven from Oman.
Sixty per cent of the respondents expect a return to outbound travel from August and September, but 14 per cent do not see a return until 2021.
Following this, 65 per cent of travel agents will begin their outreach to clients with promotions from July through to September. Thirteen per cent say they will commence client engagement as early as June.
A return to international travel demand in the summer is conditional on flights becoming available and destinations opening up their borders to visitors.
Strong but cautious demand is expected not only from pent up demand following Covid-19 lockdowns, but also resulting from clients wishing to venture outside while escaping the heat of a Middle Eastern summer.
The propensity for travellers from the Gulf to book international travel with relatively short led-booking times also encourages travel agents to expect international travel demand to return quickly once it is safe to do so. Travel to visit family and friends overseas is also expected to be another incentive for many to venture overseas as soon as they can.
Almost all (97 per cent) of respondents mentioned that full serviced offerings that include flights, accommodation, land arrangements (including car hire) and tours, will be part of their promotional line up. Seventy-five per cent will provide offerings that combine flights and accommodation, and only 27 per cent will promote accommodation only deals.
When asked what percentage of total outbound demand agents believe will go to which region, Intra-Middle East travel ranked the highest at 17 per cent, followed by South East Asia at 14 per cent, the Indian Ocean destinations of Maldives, Mauritius and Seychelles at 12 per cent, and Europe at 11 per cent.
Looking at individual destinations that Gulf agents will actively promote or expect demand for, the top 10 destinations in order of perceived popularity are:
- Maldives
- Azerbaijan
- Turkey
- Georgia
- Austria
- The UAE.
- Australia
- Germany
- Malaysia
- Sri Lanka.
Another interesting finding of the survey was that the level of pre-booked cancellations was relatively low for the remaining months of the year, suggesting that many in the Gulf who had pre-booked international travel prior to May were taking a ‘wait and see’ approach prior to cancelling.
“The world with regards to the possibilities of international travel is changing daily. Nevertheless, it is necessary to follow market sentiment during this period so that destinations, airlines, hotels, tour operators and equally importantly our outbound travel agent partners throughout the region can plan and strategise for the speediest of recoveries,” Glenn Johnston, Vice President Middle East and Global Public Affairs at AVIAREPS, was quoted in a statement, as saying.
“Encouragingly, despite the current difficulties and disruptions to life and business as we knew it, the survey results do reflect the Middle East’s penchant for an overall view of optimism and action, which I think all of us can take solace in and strength from as we all plan for recovery in the months ahead.”
The Maldives is preparing to reopen its borders to visitors in July.
The country’s tourism ministry has drafted and invited comments from industry stakeholders on its own guidelines on reopening the borders.
The coronavirus outbreak has hit the Maldivian economy hard, as travel restrictions and other preventive measures affect the country’s lucrative tourism industry, which contributes the bulk of the island nation’s state revenue and foreign reserves.
All international airlines have suspended scheduled operations to the Maldives, as the island nation enforced a blanket suspension of on-arrival visa in late March in a bid to combat the spread of the novel coronavirus.
Cruise ships and foreign yachts were also banned from docking at any of the country’s ports.
Before the pandemic, the government had been bullish about tourism prospects, targeting two million, high-spending holidaymakers this year after last year’s record 1.7 million.
However, tourist arrivals saw a year-over-year decline of 22.8 per cent in the first 10 days of March. Officials say the number of tourist arrivals to the Maldives could drop by half in 2020.
With arrival numbers falling and the visa suspension in effect, several resorts across the Maldives had been closed.
Tourism has been the bedrock of the Maldives’ economic success. The $5 billion-dollar economy grew by 6.7 per cent in 2018 with tourism generating 60 per cent of foreign income.
However, the government is at present projecting a possible 13 per cent economic contraction this year — an estimated $778 million hit.
On March 8, Maldives reported its first cases of the novel coronavirus, as two hotel employees tested positive for Covid-19 at a luxury resort in the archipelago.
Eighteen more cases — all foreigners working or staying resorts and liveaboard vessels except five Maldivians who had returned from abroad — were later identified.
A six-case cluster of locals, detected in capital Male on April 15, confirmed community transmission of the coronavirus. Several more clusters have since been identified, bringing the total number of confirmed case in the Maldives to 1,962.
Eight deaths have been reported and 1,125 have made full recoveries.
The Maldives announced a state of public health emergency on March 12, the first such declaration under a recent public health protection law.
The public health emergency declaration has allowed the government to introduce a series of unprecedented restrictive and social distancing measures, including stay-at-home orders in capital Male and its suburbs, a ban on inter-island transport and public gatherings across the country, and a nationwide closing of government offices, schools, colleges and universities.
Non-essential services and public places in the capital such as gyms, cinemas and parks have also been shut.
Restaurants and cafes in the capital have been asked to stop dine-in service and switch to takeaway and delivery.
A nationwide shutdown of all guesthouses, city hotels and spa facilities located on inhabited islands is also in effect.
The restrictions in the capital region are now being eased in phases, with the first phase lasting at least until mid June. Most restrictions remain in place for the time.
Events
Italian and Spanish media experience Maldivian paradise on exclusive journey with Atmosphere Core
From September 28th to October 4th, 2024, Atmosphere Core hosted an exclusive media trip to the Maldives for ten prominent journalists and PR professionals from Spain and Italy. The group experienced the serene and captivating lifestyle of two stunning private islands—OBLU XPERIENCE Ailafushi and RAAYA by Atmosphere—both renowned for their distinctive hospitality, thoughtfully curated holiday plans, and the unique “Joy of Giving” philosophy.
“At Atmosphere Core, we believe in a more creative approach to media trips,” said Euan Blake, Assistant Vice President of Communications. “The Italian and Spanish markets have been expanding for the Maldives, with a notable increase in room nights and revenue compared to last year. Over the past two years, we’ve been building strong relationships in these regions, and this journey through our islands aims to leave journalists with not only cherished memories but also lifelong friendships.”
The trip began at OBLU XPERIENCE Ailafushi, a lively four-star resort just 15 minutes by speedboat from Velana International Airport. Journalists were welcomed with breathtaking lagoon views and vibrant social gatherings at the X360 Bar. A standout experience was the customised Martín Códax Wine Masterclass at the Element X restaurant, led by Ms. Celina, a representative of Bodegas Martín Códax, and Nicolas Laguette, Director of Wines at Atmosphere Core. Representing 600 winemaking families from northern Spain, Ms. Celina guided the group through an exquisite multi-course wine tasting, featuring a selection of wines perfectly suited for the tropical climate and fresh seafood.
This was followed by an unforgettable underwater dining experience at the Only BLU restaurant and a visit to the neighbouring “island of love,” OBLU SELECT Lobigili, where they enjoyed a chic lunch at Ylang Ylang. The island’s lively, party atmosphere provided the journalists with a full immersion into the vibrant and relaxing resort lifestyle.
Next, a scenic seaplane journey transported the group to RAAYA by Atmosphere—a picturesque escape offering a blend of fairytale island charm and authentic Maldivian experiences. The 45-minute flight over the stunning atolls’ turquoise waters set the stage for their arrival in paradise, presenting the perfect introduction to the Maldives’ breathtaking beauty.
At RAAYA, the journalists experienced an ideal mix of energy and tranquility. A private dinner atop a secluded watchtower, inspired by the legendary sailor Seb, captured the essence of the resort’s castaway theme. The group explored the island’s natural wonders, took part in customised activities, and dined at RAAYA’s signature restaurants, including Seb’s Shack, Ampers&nd, and the Italian-inspired The Village.
Throughout their stay at both islands, the media guests were treated to rejuvenating spa therapies and wellness sessions at ELE|NA Ayur, Atmosphere Core’s signature spa and wellness brand. This immersive journey offered the journalists a true taste of tropical luxury, intertwining indulgence and adventure into every experience. Their stories are sure to inspire countless Spanish and Italian travellers to discover the hidden treasures of OBLU XPERIENCE Ailafushi and RAAYA by Atmosphere firsthand.
Featured
NH Collection Maldives Havodda Resort maintains prestigious Gold Certification for environmental responsibility
NH Collection Maldives Havodda Resort has successfully maintained the prestigious Gold Certification for Green Growth, reaffirming its ongoing commitment to sustainability and environmental excellence. This marks the second consecutive time the resort has achieved this recognition, highlighting its dedication to responsible tourism and eco-friendly practices.
As a luxury resort in the Maldives, NH Collection Maldives Havodda Resort understands the delicate balance between offering exceptional guest experiences and protecting the environment. The Gold Certification acknowledges the resort’s efforts to maintain that balance through continuous improvements in operations that contribute to the well-being of both guests and the planet.
Key initiatives contributing to this achievement include:
- Renewable Energy Integration: The resort has significantly reduced its carbon footprint through the use of solar power and energy-efficient systems, paving the way for cleaner energy solutions throughout the property.
- Waste Management: A zero plastic policy and waste segregation systems have been implemented to minimise contributions to landfills while promoting recycling and composting practices.
- Water Conservation: The resort’s desalination and grey-water recycling programs ensure efficient water use, providing fresh water for daily operations while reducing wastage.
- Marine Conservation: Coral restoration projects and eco-friendly marine activities encourage guest participation in preserving the local marine environment.
NH Collection Maldives Havodda Resort extends its gratitude to the dedicated team, guests, and partners who have played a critical role in maintaining its sustainability standards. Their support has been instrumental in achieving this milestone, and the resort looks forward to working together toward the goal of obtaining the Platinum Certificate.
For NH Collection Maldives Havodda Resort, sustainability is more than just a certification; it is a core value that shapes every aspect of its operation. The resort is excited about the future as it continues its journey towards a greener, more responsible world.
Celebration
Indulge in luxury and joy: holiday celebrations at THE OZEN COLLECTION
This holiday season, guests can explore a realm of unparalleled luxury and vibrant festivities with THE OZEN COLLECTION, where every moment is infused with magic. Nestled in the breathtaking Maldives, visitors can celebrate enchanting Christmas traditions at OZEN LIFE MAADHOO and indulge in opulent New Year’s festivities at OZEN RESERVE BOLIFUSHI. They can prepare for a journey brimming with joy, splendour, and cherished memories that will last a lifetime.
At OZEN LIFE MAADHOO, guests can step into a Christmas Yuletide—a captivating haven where the spirit of the season comes to life. Upon arrival, they will be entranced by the breathtaking decorations that elegantly embody the warmth and joy of the holidays. The air is filled with festive cheer, as joyful activities await, from delightful crafts that spark creativity to heartwarming entertainment that brings families together. Guests can savour an exquisite feast featuring seasonal delicacies, meticulously prepared to delight their palates. This is the ideal setting to gather loved ones, fostering connections and creating memories that will be treasured for years to come.
As the clock strikes midnight, visitors can ring in the New Year in style at the spectacular Ice and Fire Fête at OZEN LIFE MAADHOO. This breathtaking celebration promises an evening overflowing with excitement and enchantment. Guests will experience captivating performances that leave them spellbound and indulge in gourmet dining that tantalises the senses. The vibrant festivities unfold against the stunning backdrop of the idyllic Maldivian landscape, creating a magical atmosphere where they can toast to new beginnings and embrace the promise of the year ahead.
The holiday experience is further elevated at OZEN RESERVE BOLIFUSHI, where elegance meets extravagance in a Carnival of Elegance. Throughout the holiday season, visitors can discover a series of thoughtfully curated events that celebrate Christmas and New Year with unmatched flair. This unique theme seamlessly blends sophisticated charm with the spirited joy of a grand carnival. The highlight of this celebration is the enchanting New Year’s Eve gala, where guests will be treated to exquisite dining, mesmerising live performances, and an ambiance that evokes the splendour of iconic theatres and carnivals around the world—an evening that promises to be as unforgettable as it is exquisite.
Festivities will commence with a traditional tree lighting ceremony on December 20th, 2024, marking the beginning of a joyful season that continues through Orthodox Christmas and New Year’s. With a variety of events and activities tailored for children, adults, and families alike, every guest can embark on an unforgettable journey filled with laughter and joy.
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