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Italy thirsts for tourists as country reopens to Europe

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Italy reopened to travellers from Europe on Wednesday, three months after going into coronavirus lockdown, but sparse arrivals dimmed hopes of reviving the key tourism industry as the summer season begins.

Gondolas are ready to punt along Venice’s canals, lovers can act out “Romeo and Juliet” on Verona’s famed balcony, and gladiator fans can pose for selfies at Rome’s Colosseum.

Italian Prime Minister Giuseppe Conte said the country was clearly on the mend, adding latest contagion data was “encouraging.”

“There’s enthusiam in the air, a renewed sociability. We deserve to smile, to be cheerful, after weeks of great sacrifice,” he said, adding the time had come to lure tourists back.

Foreign Minister Luigi Di Maio urged European countries to open their borders too.

“We are waiting for reciprocity from all European countries,” the minister told a press conference.

Austria and Switzerland are keeping their frontiers with Italy shut.

There were also fears many are hesitant to come to a country like Italy still shaking off a vicious pandemic.

“We hoped to see some movement from today, but have no foreign tourists booked in for this week or next,” said Alessandra Conti, a receptionist at the Albergo del Senato hotel which overlooks the Pantheon in Rome.

“We’ve got a few reservations from mid-June… (but) are still getting lots of cancellations for this summer”.

‘Smouldering’ virus

Italy was the first European country to be hit hard by the coronavirus and has officially reported more than 33,500 deaths — the third highest toll in the world.

It imposed an economically crippling lockdown in early March and has since seen its infection numbers drop off dramatically.

With the country facing its deepest recession since World War II, it needs a swift return of foreign tourists.

A masked gondolier hopes domestic and foreign tourists will take a punt on Italy this summer with the country facing its deepest recession since World War II. PHOTO: AFP / ANDREA PATTARO

But it is still reporting hundreds of new cases a day, particularly in the northern Lombardy region, and experts warn Rome may be moving too quickly in permitting travel between regions and abroad.

Infectious diseases expert Massimo Galli said it would have been better to wait until July to reopen the borders.

The virus “smoulders under the ashes, and when it finds the ideal conditions, it explodes. Even more so if we lower our guard,” he said Wednesday.

‘Like a leper’

International flights into Milan, Rome and Naples increased, with a few also coming into smaller, regional airports.

German Regina Oswald, 53, was one of the very few foreign tourists to be spotted in Venice’s Saint Mark’s Square.

“It’s fantastic to see Venice without a lot of people, it’s the one time in my life I can enjoy it like this,” said Oswald, who arrived early Wednesday for a three-day stay.

“I am worried about the virus, but will take precautions”, she said, such as always eating at outdoor tables in restaurants.

Italy fears those who usually travel in by car, train or ferry may holiday elsewhere.

Switzerland has warned citizens going to Italy they will be subject to “health measures” on their return. It will open its borders with Germany, France and Austria on June 15.

A lifeguard wearing a protective facemask checks the distance between sun beds at Fregene beach near Rome. PHOTO: AFP / Tiziana FABI

Austria is lifting border restrictions from Thursday — but not with Italy, described last week by Vienna’s health minister as “still a hotspot”.

Foreign Minister Di Maio had warned neighbours not to treat Italy “like a leper” and will Saturday visit Germany, Slovenia and Greece to try to persuade them Italy is safe.

‘Scared’

Lockdown had a devastating effect on Italy’s tourism sector which amounts to some 13 percent of GDP.

Only 40 of Rome’s 1,200 hotels have reopened, the Corriere della Sera newspaper said, and just a dozen in Milan.

Restaurants and cafes have slowly reopened in recent days — but the government says it will impose localised lockdowns if it sees contagion numbers rise.

“Who’s going to come? No one from South America, China or the US. And the Europeans will be scared,” Mimmo Burgio, 62, owner of a cafe near Rome’s Colosseum, told AFP.

Reporting and photos: AFP

Events

Maldives Association of Tourism Industry (MATI) holds its 34th Annual General Meeting

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The Maldives Association of Tourism Industry (MATI) held its 34th Annual General Meeting at Kurumba Maldives today, with a total of 100 members in attendance. 

The day’s events began with a welcome address from the Chairman of MATI, Mr. Mohamed Umar, who also presided over the session. The agenda included an address from the Secretary General, Mr. Ahmed Nazeer, the review and approval of the minutes of the 33rd AGM, the review and adoption of the Annual Report and Financial Reports for 2023, the approval of the 2024 budget, the appointment of auditors for 2024, the welcoming of new members and election of executive board members to the two vacant positions (by-election).

In the member discussion session, the following topics were covered: the Government’s aim to reach net-zero emissions by 2023 and renewable energy generation in the Tourism Industry, new terminal of Velana International Airport and developments, employment challenges, the Industrial Relations Act and trade unions, environmental conservation and the significance of creating and executing efficient management plans for protected areas like the South Ari Marine Protected Area (SAMPA).

Following the official proceedings, the Minister of Tourism Hon. Ibrahim Faisal and the Minister of Economic Development and Trade Hon. Mohamed Saeed joined the forum. The Ministers provided remarks and engaged in a Member Q&A session. This session provided members with the chance to directly engage with the Ministers and delve into crucial industry topics. The queries focused on the Economic Outlook, forthcoming development plans and  immediate challenges and issues affecting the Tourism Industry.

A video presentation was also showcased that delved into the extensive work undertaken by MATI in 2023. The video also touched upon the Tourism Industry’s performance over the past 5 years, as well as the current and projected human resource capacity of the sector.

In his closing remarks, the Secretary General highlighted the importance of collaborative efforts in addressing industry challenges and called for greater unison amongst industry stakeholders, ending with an acknowledgement of the promising start to the year in terms of arrivals.

Executive Board Members elected to the 2 vacant positions (by-election):

  1. Ibrahim Shareef, CEO and Managing Director of Maldives Airports Company Limited
  2. Renato De Olivera, General Manager of The Ritz-Carlton Maldives, Fari Islands and representative of Marriott International
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Unlocking power of travel storytelling at Travel Creators Exchange 2024

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Join us for the Travel Creators Exchange 2024, taking place on February 1, 2024, at the Hotel Jen in Male’, Maldives.

This dynamic event provides a platform for networking and collaboration among Maldives-based travel creators, fostering connections, idea-sharing, and the establishment of lasting partnerships to expand opportunities and monetise content.

Our lineup of distinguished speakers includes:

  • Zihuny Rasheed, Deputy Managing Director of MMPRC, will present on “Power of Digital Storytelling: Collaborative Strategies for Destination Promotion.” MMPRC actively markets the Maldives globally, utilising a comprehensive approach that includes travel trade shows, roadshows, digital marketing, and more.
  • Amjad Thaufeeg, Commercial Director of Kuda Villingili Maldives Resort, brings over 23 years of hospitality industry experience. He will discuss “The Role of Content in Tourism Marketing,” drawing on expertise in revenue, customer service, sales & marketing, and human capital development.
  • Suresh Dissanayake, Assistant Vice President of Sales & Marketing of Heritance Aarah & Adaaran Resorts, with nearly two decades of experience, will shed light on “What does a Sales and Marketing Director Do?” He brings extensive luxury hospitality experience and a proven track record in sales, distribution, and marketing.
  • Vishal Amir Ahmed, a versatile cinematographer and content creator, will explore “Who is a Content Creator.” Currently associated with Various Arts Studio, he specialises in providing multimedia solutions to various clients.

Organised by Maldives Insider, Maldives Virtual Tour, Travel Trade Maldives, and Hotelier Maldives, this collaborative effort aims to empower Maldives-based travel content creators and elevate the Maldives as a premier destination for captivating travel storytelling.

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Acclaimed contemporary artist Ana Pušica explores perpetuality and community at Patina Maldives

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Ana Pušica Kramer, an internationally  acclaimed contemporary artist, joins Patina Maldives for an exclusive  art residency in the now infamous Fari Art Atelier. From January 22 to  February 22, 2024, Ana Pušica will grace the shores of the Fari Islands,  weaving a vibrant narrative of colour and emotion across her larger  than-life canvases. 

Her artistry transcends boundaries, melding abstraction and figuration into awe-inspiring masterpieces. Having exhibited globally, from New York to Beijing, Ana’s paintings are a physical, intuitive act rooted in movement.  Described as a “beautiful fluorescent thunderstorm,” Ana’s art explores light and colour, capturing the energy of life itself. 

The Fari Art Atelier which has previously hosted the likes of Daniel Arsham, Chris Stamp and David Nott, will be transformed into Ana’s studio and gallery showcasing her enthralling artworks—a mesmerising journey through poetry, memory, and the vibrant interplay of colour. Guests at Patina are invited to delve into Ana’s world, where each stroke reveals layers of meaning, evoking sensations of intense lightness and boundless interpretation. 

At Patina Maldives, Ana will immerse herself in a month-long residency, inviting the Patina Malidves community or guests and team to witness her artistic fervour firsthand. Guests will have the rare opportunity not only to observe her creative process but also to engage with and create art alongside this luminary.

Experience artistry at its most exclusive

Art Exhibition
Experience Ana’s captivating exploration of colour and emotion in her spellbinding artworks displayed at the Fari Atelier.

Art Workshops: Message in a Bottle
As part of a collaborative artwork, Ana invites Patina guests to participate in short workshops, actively contributing to the creation of a permanent installation at Patina Maldives.

Open Studio Session
Join Ana for an exclusive open studio session, offering guests a behind the-scenes look at her creative process.

Ana Pušica residency package
Discover a world where creativity knows no bounds as Ana Pušica, the maestro of contemporary art, transforms Patina Maldives into an immersive canvas of inspiration.

Book now to secure your experience.
For more information and reservations, please visit Patina Maldives or contact
reservations.maldives@patinahotels.com

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