Business
The real costs of closing the economy and the need for two approaches
By Sonu Shivdasani
Thank you for all your replies to the opinion article I shared a few weeks ago, ‘How Maldivian Tourism can Survive Covid-19’. I appreciate all the messages of support. However, I realise that some readers misconstrued the points I was making and judged the piece as elitist. Whilst the top 30 resorts in the country by average rate account for a majority of the country’s tourism revenues; this was not my intention at all.
I do not believe the government should only allow wealthy tourists with private jets to visit the Maldives. My point is that permitting smaller planes to land in regional airports is the easiest way to begin the process of reopening the tourism economy whilst still keeping Male safe from any risk of contagion.
That op-ed was also driven by the following considerations:
- About 90 per cent of the economic activity in the Maldives is driven by the tourism industry, all of which takes place on islands completely separated from Male.
- There are two aspects to the Maldives that are relevant to this debate; Male, the capital of the country is one of the most densely populated places on the planet and thus at risk should the capital become infected. However, the rest of the Maldives is naturally isolated into more than 1,100 separate islands and this is where the tourism wealth is generated.
- The loss and damage to the economy is not linear, but exponential – the costs of closing resorts grow at an ever-increasing pace (more about this later).
- Various countries are at different stages of the Covid-19 bell curve. China has gone through the curve and largely recovered. South Korea is getting there. At present, these are the only two big markets that are largely Covid-19 free. The traditional European markets are at least 60 days behind China and South Korea.
- Given how important tourism is to the economy, the Maldives cannot wait until all its major markets are Covid-19 free before reopening the border. The government must begin figuring out how to reopen to countries that have overcome the virus.
- That said, the entire Maldivian tourism industry will not survive on Chinese and Korean guests alone. The Maldives will, at some point in the not-too-distant future, need to open up to other markets, which is why we need to work out how to do it in a manner that is safe and does not put the country at risk.
- Hence my suggestion to start welcoming smaller planes, such as private jets, and small commercial aircraft such as A320s and 737s that hold around 120 passengers. Limited numbers of passengers can be more easily tested for Covid-19 upon arrival, compared to hundreds and hundreds of people disembarking big planes like 777s. Qatar and Etihad Airways, which both serve the Maldives, have an extensive fleet of smaller planes. The regional airports in the Maldives can also accommodate these smaller aircraft. Using regional airports would avoid any risk of contagion in Male, which is surely paramount given its population density.
The importance of tourism and the urgent need to revive it
As I mentioned above, about 90 per cent of the Maldivian economy is dependent on tourism. According to the World Bank, in 1980 the Maldives was amongst the poorest 20 countries in the world. Today, after 40 years of tourism, the Maldives is a middle-income country with the highest per capita GDP in South Asia where the life expectancy and literacy rates are 74 years and 76 per cent respectively. Tourism has made the Maldives prosperous. Tourism is the lifeblood of the Maldivian economy, but it is imperilled by the Covid-19 shutdown.
Moreover, the damage the shut-down is doing to the industry is not linear, but exponential. At the moment, most resorts have closed, and many have slashed costs, including wages — but resorts are not, yet, going bankrupt.
This is because resort companies usually have enough resources, cash in the bank, and goodwill with their creditors to absorb a major shock, as long as the crisis doesn’t last too long. Resorts with very healthy bank accounts might even be able to survive a few months without any tourists.
However, as the weeks and months pass with the border still shut, things start to get ugly. Resort companies run out of cash, their investors lose confidence and refuse to extend new lines of credit, and firms eventually go out of business. A bankrupt resort cannot pay its outstanding bills, which in turn threatens to bankrupt its suppliers. Each resort that goes under also lays off hundreds of staff, who then don’t have money to spend in shops, restaurants, and cafes, which in turn suffer. As this scenario plays out in dozens of resorts and companies up and down the country, before long you end up with an economic meltdown.
To prevent such a crash from taking place, it is vital that the border is reopened as soon as possible.
The government has handled the Covid-19 crisis incredibly well so far. Even as authorities grapple with the recent spike of cases in Male, closing the borders until there is a Covid-19 cure, or the whole world has eradicated the virus (which could take a year or two), is not a viable option for the Maldives because it would kill the tourism industry, and push tens of thousands of people into poverty. It is important for the government to find pragmatic ways to reopen, without placing the country at unnecessary risk of a coronavirus outbreak.
In fact, if the Maldives reopens and engages in bilateral discussions with certain key markets soon, it can expect a bumper summer. Asia Pacific is the largest regional travel market. In fact, Chinese travel accounts for greater than 20 per cent of global travel at US$ 270 billion. Traditionally the Chinese, the Indians, the Russians and those in the Middle East head to Europe and North America for the summer. At present, these summer holiday markets, remain shut. With few destinations to choose from, tourists will likely flock to the Maldives. We will even see strong demand coming from Europeans. Europeans are fed up of the lockdown and would like to escape. They are concerned about traveling to other destinations in Europe where Covid-19 still exists. There are attracted by the one island, one resort aspect of the Maldives that renders the islands stronger fortresses against Covid-19.
At Soneva, booking inquiries suggest July and August 2020 could even be better than summer 2019. We are receiving significant numbers of booking requests, and guests are asking for longer stays – often up to a month.
However, the governments of these key potential markets to the Maldives have currently closed their borders for international travel. It will require a proactive approach and extensive government to government discussions in order to reopen travel. It will not be easy. We need to start now, and establish standards of hygiene, testing protocols and other criteria that will be acceptable to foreign governments.
Testing, testing, and testing
The irony with Covid-19 is that because it is much less virulent than other past viruses, it has managed to wreak more damage than past epidemics and bring the world to a halt. Because it is so mild, it has become much more contagious as people that are infected with the virus show no symptoms at all. Apart from devising better ways to treat people who are infected, the main approach to overcoming the virus is to test extensively.
There are many Covid-19 tests available that use decades old technology called reverse transcription polymerase chain reaction (RT-PCR). These tests can yield accurate results in the earliest days of a Covid-19 infection. The Foundation for Innovative New Diagnostics (FIND) headquartered in Geneva, Switzerland is evaluating 300 such tests. Their first evaluations have shown that some of these tests are 99 per cent accurate. The test units themselves are cheap. However, a machine and hospital technician is required to establish the results of the test. In South Korea, results are available in as little as 12 hours. Cheap and accurate, good quality PCR tests are available today.
Scientists are also developing tests based on immunoassays. Immunoassays offer an alternative to PCR tests. One immunoassay, an antigen-based test, detects the presence of protein structures, called spikes that are unique to the virus. Antigen-based tests require no specialised personnel or large instruments. They are relatively inexpensive and like a pregnancy test, can deliver results in minutes. It is my understanding that certification and production of these tests are still a few months away. In the interim, PCR-based tests are a good stop gap solution.
The need for two separate approaches
National prosperity and wellbeing are dependent upon the government taking two separate approaches: reopening borders to tourism in the islands and atolls where there are few coronavirus cases; and strictly protecting Male from community spread. Because of the capital’s population density, the virus can spread rapidly in the city, so it must be given extra protection.
However, many Maldivians are now without either jobs or pay. The government has announced support for people who have lost their jobs. This is an important and worthy measure of support. But because the Maldivian economy is so dependent on foreign tourism, it will not stimulate the economy much in of itself.
The US government is paying furloughed employees 100 per cent of their lost salary; in the UK it is 80 per cent of lost salary. This is easy to do for the United States and Britain because they can print US dollars and Sterling Pounds, and not suffer from a currency devaluation. Unfortunately, the Maldives government may not have such flexibility because of the relative size of the economy. So, the principal way that the government can support the people is to encourage the reemployment of Maldivians, so they can pay their bills and meet their financial commitments.
The real drivers of wealth in the Maldives are the resorts, which attract millions of tourists, who spend lots of hard currency. To stimulate the economy, one needs to allow, and attract tourists back to the Maldives. Reopening the borders in a safe manner, with testing on arrival, is the best way. There is a clear separation between the islands that generate the tourisms dollars, and Male. So, rebuilding the tourism economy and protecting Male are not mutually exclusive.
The government should be praised for its handling of the Covid-19 crisis thus far. Let us hope they can reopen the border shortly, before the shutdown causes irreversible damage to the industry that is the lifeblood of the economy, and the prosperity of the people.
Editor’s Note: This op-ed was originally published on Linkedin by Sonu Shivdasani. Sonu is the founder and CEO of Soneva, which owns luxury resorts Soneva Fushi and Soneva Jani in the Maldives, and Soneva Kiri in Thailand.
Business
BBM’s ‘Studio of Culinary Excellence’ opens at MNU to bridge classroom, industry
The best way to secure the future is to create it.
Creating that future through specific, purposeful initiatives is what drives people of purpose—and, in turn, moves us all closer to the future we desire.
The Maldives is a compelling case study of a tourism-driven economy. Look around and ask why an event is being staged, what someone is working on, or where a new initiative is leading, and the answer will often point to the hospitality sector. Securing the future, therefore, is inextricably linked to strengthening and advancing that sector.

Here, “strengthening” means making the sector’s contribution more sustainable; ensuring that a greater share of its growth benefits the community; continuing to offer a compelling value proposition to the discerning global traveller; and ensuring that visitor experiences continue to generate an unparalleled reputation and valuable referrals.
To achieve these outcomes in the future, it is essential that current and future generations of the local community engage actively with the industry. Making hospitality appealing and aspirational, enhancing the quality of delivery and service, and building a pipeline of skills and talent into the sector are areas in which initiatives, inspiration, infrastructure and investment should be concentrated.

It is firmly in this context that Mr Ismail Hilmy, Chairman and Managing Director of BBM, initiated the establishment of a modern, exceptionally well-equipped and thoughtfully designed model kitchen, aptly named the Studio of Culinary Excellence. By donating the Studio to MNU, under whose auspices it will serve the Maldivian culinary community, Mr Hilmy is responding directly to the need for deeper community engagement. At the heart of BBM’s framework for industry-outreach initiatives— “Because tomorrows start today”—is Mr Hilmy’s ethos of fostering engagement and vibrancy in the industry.
“For our students, the gap between the classroom and a working resort kitchen has always been the hardest one to close,” said Dr Shehenaaz Adam, Vice Chancellor of the Maldives National University. “The Studio of Culinary Excellence closes that gap. Students can now train on the same equipment and to the same standards they will encounter on their first day in the industry. We are grateful to BBM for a partnership that goes well beyond a donation, and we look forward to the Studio becoming a place where the university and the industry learn from one another.”

The Studio therefore creates an opportunity to develop a pipeline of skills and talent in service of the industry.
“Embedding purpose in our work has been an ongoing endeavour at BBM. It keeps us connected to our stakeholders and builds insight, understanding and trust. Being a meaningful partner to academia as we move into the future gives us a great sense of fulfilment and guides our initiatives under the banner, ‘Because tomorrows start today,’” said AVS Subrahmanyam, Chief Operating Officer of BBM.
But what is the value of physical infrastructure without the corresponding spark of aspiration and ambition?

As Ali Afrah Hassan, Executive Representative at Chairman’s Office – BBM, aptly observed: “The Studio offers students and members of the community hands-on experience with world-class equipment, together with knowledge-sharing masterclasses. Who knows—in the not-too-distant future, a Michelin-starred Maldivian chef may fondly credit some of their inspiration to time spent at the Studio!”
Now that is the mind and heart in sync—working towards a future that is aspirational, ambitious and entirely attainable.
Business
BBM Hulhumalé Phase 2 opening promotion winner receives Honda Airblade
Bestbuy Maldives (BBM) has presented a brand-new Honda Airblade motorbike to the winner of a lucky draw held to mark the opening of its newest wholesale outlet in Hulhumalé Phase 2.
The outlet, located at Lot 20286 on Nirolhu Magu, opened on 16 February 2026 as part of BBM’s expansion of its wholesale operations.
To celebrate the opening and thank customers for their continued support, BBM introduced a special lucky draw exclusively for customers who made purchases from the new outlet on its opening day.

Customers who purchased products during the opening were eligible to enter the draw, with a Honda Airblade motorbike offered as the grand prize.
The lucky draw was conducted on 13 August 2026, with Ibrahim Shifaz of Vagthun Vaguthah outlet selected as the winner.
Shifaz was recently presented with the ceremonial key to the Honda Airblade by AVS Subrahmanyam, Chief Operating Officer of Bestbuy Maldives.

The promotion formed part of BBM’s activities surrounding the opening of its Hulhumalé Phase 2 outlet, which provides customers with access to the company’s range of wholesale products from the growing residential and commercial area.
Bestbuy Maldives is a supplier and distributor serving businesses across the Maldives, including customers in the hospitality, food service and retail sectors.
Business
Football legends receive FIFA World Cup 2026 match balls signed by President Muizzu
Male’ Aerated Water Company (MAWC), the authorised bottler of The Coca-Cola Company in the Maldives, on Thursday hosted the Official FIFA World Cup 2026™ Match Ball Handover Ceremony, presenting Football Legends of Maldives with official FIFA World Cup 2026™ match balls signed personally by Dr Mohamed Muizzu, President of Maldives.
Held in partnership with the Ministry of Youth Empowerment, Sports and Fitness, the ceremony recognised former national footballers whose achievements, service and influence have helped shape football in the Maldives and inspired generations of players and supporters.
The Coca-Cola Company has been an official partner of FIFA since 1974, making it one of the longest-standing partnerships in the global sport. For MAWC, the handover brought that global partnership to life locally by connecting the FIFA World Cup with people who have contributed to Maldivian football history.
As the sole authorised Coca-Cola bottler in the Maldives for over 35 years, MAWC has supported local sport through partnerships, campaigns and community initiatives. The ceremony continued that commitment by recognising the legacy of players who represented the Maldives and contributed to the growth of football in the country.
“Maldives’ football legends have given generations of supporters moments of pride and have played an important role in shaping the country’s sporting history. At MAWC, we believe recognising their contribution is as important as supporting the next generation. Through our partnership with Coca-Cola and FIFA, and in collaboration with the Ministry of Youth Empowerment, Sports and Fitness, we are honoured to celebrate their legacy. These match balls are a token of our appreciation for what they have given to Maldivian football,” said Milind Derasari, Chief Operating Officer, MAWC.
Adding to the excitement of the football season, MAWC ran a nationwide FIFA World Cup 2026™ consumer promotion from 21 March to 24 May 2026. Eight winners received an all-expenses-paid experience for two to attend a FIFA World Cup 2026™ match. Hundreds more won Coca-Cola branded merchandise and other prizes during the campaign, bringing the excitement of the world’s largest football tournament to consumers across the Maldives.
MAWC remains committed to building partnerships that support the development of sports across the Maldives, working with the Government of Maldives and other partners.
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