By Sonu Shivdasani
Thank you for all your replies to the opinion article I shared a few weeks ago, ‘How Maldivian Tourism can Survive Covid-19’. I appreciate all the messages of support. However, I realise that some readers misconstrued the points I was making and judged the piece as elitist. Whilst the top 30 resorts in the country by average rate account for a majority of the country’s tourism revenues; this was not my intention at all.
I do not believe the government should only allow wealthy tourists with private jets to visit the Maldives. My point is that permitting smaller planes to land in regional airports is the easiest way to begin the process of reopening the tourism economy whilst still keeping Male safe from any risk of contagion.
That op-ed was also driven by the following considerations:
- About 90 per cent of the economic activity in the Maldives is driven by the tourism industry, all of which takes place on islands completely separated from Male.
- There are two aspects to the Maldives that are relevant to this debate; Male, the capital of the country is one of the most densely populated places on the planet and thus at risk should the capital become infected. However, the rest of the Maldives is naturally isolated into more than 1,100 separate islands and this is where the tourism wealth is generated.
- The loss and damage to the economy is not linear, but exponential – the costs of closing resorts grow at an ever-increasing pace (more about this later).
- Various countries are at different stages of the Covid-19 bell curve. China has gone through the curve and largely recovered. South Korea is getting there. At present, these are the only two big markets that are largely Covid-19 free. The traditional European markets are at least 60 days behind China and South Korea.
- Given how important tourism is to the economy, the Maldives cannot wait until all its major markets are Covid-19 free before reopening the border. The government must begin figuring out how to reopen to countries that have overcome the virus.
- That said, the entire Maldivian tourism industry will not survive on Chinese and Korean guests alone. The Maldives will, at some point in the not-too-distant future, need to open up to other markets, which is why we need to work out how to do it in a manner that is safe and does not put the country at risk.
- Hence my suggestion to start welcoming smaller planes, such as private jets, and small commercial aircraft such as A320s and 737s that hold around 120 passengers. Limited numbers of passengers can be more easily tested for Covid-19 upon arrival, compared to hundreds and hundreds of people disembarking big planes like 777s. Qatar and Etihad Airways, which both serve the Maldives, have an extensive fleet of smaller planes. The regional airports in the Maldives can also accommodate these smaller aircraft. Using regional airports would avoid any risk of contagion in Male, which is surely paramount given its population density.
The importance of tourism and the urgent need to revive it
As I mentioned above, about 90 per cent of the Maldivian economy is dependent on tourism. According to the World Bank, in 1980 the Maldives was amongst the poorest 20 countries in the world. Today, after 40 years of tourism, the Maldives is a middle-income country with the highest per capita GDP in South Asia where the life expectancy and literacy rates are 74 years and 76 per cent respectively. Tourism has made the Maldives prosperous. Tourism is the lifeblood of the Maldivian economy, but it is imperilled by the Covid-19 shutdown.
Moreover, the damage the shut-down is doing to the industry is not linear, but exponential. At the moment, most resorts have closed, and many have slashed costs, including wages — but resorts are not, yet, going bankrupt.
This is because resort companies usually have enough resources, cash in the bank, and goodwill with their creditors to absorb a major shock, as long as the crisis doesn’t last too long. Resorts with very healthy bank accounts might even be able to survive a few months without any tourists.
However, as the weeks and months pass with the border still shut, things start to get ugly. Resort companies run out of cash, their investors lose confidence and refuse to extend new lines of credit, and firms eventually go out of business. A bankrupt resort cannot pay its outstanding bills, which in turn threatens to bankrupt its suppliers. Each resort that goes under also lays off hundreds of staff, who then don’t have money to spend in shops, restaurants, and cafes, which in turn suffer. As this scenario plays out in dozens of resorts and companies up and down the country, before long you end up with an economic meltdown.
To prevent such a crash from taking place, it is vital that the border is reopened as soon as possible.
The government has handled the Covid-19 crisis incredibly well so far. Even as authorities grapple with the recent spike of cases in Male, closing the borders until there is a Covid-19 cure, or the whole world has eradicated the virus (which could take a year or two), is not a viable option for the Maldives because it would kill the tourism industry, and push tens of thousands of people into poverty. It is important for the government to find pragmatic ways to reopen, without placing the country at unnecessary risk of a coronavirus outbreak.
In fact, if the Maldives reopens and engages in bilateral discussions with certain key markets soon, it can expect a bumper summer. Asia Pacific is the largest regional travel market. In fact, Chinese travel accounts for greater than 20 per cent of global travel at US$ 270 billion. Traditionally the Chinese, the Indians, the Russians and those in the Middle East head to Europe and North America for the summer. At present, these summer holiday markets, remain shut. With few destinations to choose from, tourists will likely flock to the Maldives. We will even see strong demand coming from Europeans. Europeans are fed up of the lockdown and would like to escape. They are concerned about traveling to other destinations in Europe where Covid-19 still exists. There are attracted by the one island, one resort aspect of the Maldives that renders the islands stronger fortresses against Covid-19.
At Soneva, booking inquiries suggest July and August 2020 could even be better than summer 2019. We are receiving significant numbers of booking requests, and guests are asking for longer stays – often up to a month.
However, the governments of these key potential markets to the Maldives have currently closed their borders for international travel. It will require a proactive approach and extensive government to government discussions in order to reopen travel. It will not be easy. We need to start now, and establish standards of hygiene, testing protocols and other criteria that will be acceptable to foreign governments.
Testing, testing, and testing
The irony with Covid-19 is that because it is much less virulent than other past viruses, it has managed to wreak more damage than past epidemics and bring the world to a halt. Because it is so mild, it has become much more contagious as people that are infected with the virus show no symptoms at all. Apart from devising better ways to treat people who are infected, the main approach to overcoming the virus is to test extensively.
There are many Covid-19 tests available that use decades old technology called reverse transcription polymerase chain reaction (RT-PCR). These tests can yield accurate results in the earliest days of a Covid-19 infection. The Foundation for Innovative New Diagnostics (FIND) headquartered in Geneva, Switzerland is evaluating 300 such tests. Their first evaluations have shown that some of these tests are 99 per cent accurate. The test units themselves are cheap. However, a machine and hospital technician is required to establish the results of the test. In South Korea, results are available in as little as 12 hours. Cheap and accurate, good quality PCR tests are available today.
Scientists are also developing tests based on immunoassays. Immunoassays offer an alternative to PCR tests. One immunoassay, an antigen-based test, detects the presence of protein structures, called spikes that are unique to the virus. Antigen-based tests require no specialised personnel or large instruments. They are relatively inexpensive and like a pregnancy test, can deliver results in minutes. It is my understanding that certification and production of these tests are still a few months away. In the interim, PCR-based tests are a good stop gap solution.
The need for two separate approaches
National prosperity and wellbeing are dependent upon the government taking two separate approaches: reopening borders to tourism in the islands and atolls where there are few coronavirus cases; and strictly protecting Male from community spread. Because of the capital’s population density, the virus can spread rapidly in the city, so it must be given extra protection.
However, many Maldivians are now without either jobs or pay. The government has announced support for people who have lost their jobs. This is an important and worthy measure of support. But because the Maldivian economy is so dependent on foreign tourism, it will not stimulate the economy much in of itself.
The US government is paying furloughed employees 100 per cent of their lost salary; in the UK it is 80 per cent of lost salary. This is easy to do for the United States and Britain because they can print US dollars and Sterling Pounds, and not suffer from a currency devaluation. Unfortunately, the Maldives government may not have such flexibility because of the relative size of the economy. So, the principal way that the government can support the people is to encourage the reemployment of Maldivians, so they can pay their bills and meet their financial commitments.
The real drivers of wealth in the Maldives are the resorts, which attract millions of tourists, who spend lots of hard currency. To stimulate the economy, one needs to allow, and attract tourists back to the Maldives. Reopening the borders in a safe manner, with testing on arrival, is the best way. There is a clear separation between the islands that generate the tourisms dollars, and Male. So, rebuilding the tourism economy and protecting Male are not mutually exclusive.
The government should be praised for its handling of the Covid-19 crisis thus far. Let us hope they can reopen the border shortly, before the shutdown causes irreversible damage to the industry that is the lifeblood of the economy, and the prosperity of the people.
Editor’s Note: This op-ed was originally published on Linkedin by Sonu Shivdasani. Sonu is the founder and CEO of Soneva, which owns luxury resorts Soneva Fushi and Soneva Jani in the Maldives, and Soneva Kiri in Thailand.
Atmosphere Core expands in South Asia with Atmosphere Living ultra-luxury residences
Atmosphere Core, a globally renowned name in hospitality, has announced the launch of Atmosphere Living as part of its continued expansion in South Asia. Headquartered in India, this new company will offer branded ultra-luxury residences with customised end-to-end amenities and indulgences, including coffee lounges, wine cellars, private transport, and bespoke concierge services.
The global branded residences market has experienced a remarkable 150 percent growth over the past decade, and projections indicate a surge in demand. With the real estate veteran Sandeep Ahuja at the helm as Managing Director, Atmosphere Living is strategically positioned to capitaliSe on this demand.
Atmosphere Living will focus on a conscious design philosophy. All properties will be built in harmony with the environment and will incorporate features such as smart recycling, efficient waste and water management, and green energy solutions.
Sharing his insights on the launch, Salil Panigrahi, Managing Director, Atmosphere Core, said, “Atmosphere Living will bring a distinctive offering to India, and is a brand to watch out for. It will combine Ahuja’s decades of experience, knowledge, and industry network in real estate with Atmosphere’s hospitality expertise, introducing unparalleled serviced residences in India.”
Positioned in major metropolitan areas, established second-home destinations, and undiscovered scenic locales nationwide, these projects will also present lucrative investment opportunities. Elite homeowners will have the option to lease their residences back to Atmosphere Living, allowing them to be rented out for income generation.
Sandeep Ahuja, Managing Director, Atmosphere Living, said, “There is currently a gap in the Indian realty landscape for ultra-indulgent serviced homes catering to affluent consumers. We aim to bridge this gap by curating serviced homes that offer indulgences such as entering homes using smart key cards, 24/7 butler services, fine dining, and co-working spaces, among others. Our ultimate desire is to enable our customers to experience a life of true luxury and exclusivity.”
A night of celestial wonders, luxury, and cosmic inspiration at Anantara Kihavah SKY Observatory by British astronaut Tim Peake
Anantara Kihavah Maldives Villas celebrated a historic milestone with the exclusive visit of the renowned British astronaut, Tim Peake. On the evening of November 2, Astronaut Peake hosted an exclusive space talk at SKY Observatory, the finest overwater observatory in the Indian Ocean, housing the most powerful telescope in the Maldives.
Perched gracefully over the pristine Maldivian waters, SKY Observatory provided an idyllic setting for this extraordinary event, complemented by a stunning sunset. The exclusive gathering attracted a full house of eager guests to a delightful evening that seamlessly blended science, luxury, and natural beauty.
The evening commenced with a lovely cocktail reception, where guests were serenaded by the soulful tunes of a live saxophone band. Attendees savoured exquisite cocktails and canapés as they eagerly awaited Tim Peake’s presentation.
Tim Peake’s talk unveiled his personal journey, where he shared his path to becoming an astronaut and narrated the rigorous training that astronauts undergo. He provided insights into life in space, the daily challenges faced by astronauts, and the awe-inspiring experiences he encountered during his
historic mission. He also offered a glimpse into his exciting future projects, leaving the audience both inspired and spellbound.
Following Tim’s presentation, an interactive Q&A session allowed guests to engage directly with the British astronaut. The audience posed thoughtful questions, deepening their understanding of astronauts’ unique experiences and the intricacies of space exploration.
The event was further enriched by the presence of the resort’s three SKY gurus, Hammadh Rasheed, Zunnoon Ahmed, and Ali Arushal, who conducted a stargazing session for the guests afterward.
The success of the event was evident in the overwhelmingly positive feedback from attendees, who left with a deeper appreciation for space exploration and a memorable evening to cherish.
The evening marked a significant moment in Anantara Kihavah’s history, showcasing the resort’s commitment to offering unique and memorable experiences for its guests. The presence of Tim Peake, a celebrated astronaut and highly accomplished author, added an extraordinary dimension to the resort’s already spectacular offerings.
Tim Peake is a renowned British astronaut who made history as the first official British astronaut to visit the International Space Station (ISS) and conduct a spacewalk during his six-month mission. He also achieved the remarkable feat of running the London Marathon from space. Beyond his extraordinary space endeavours, Tim is also a bestselling author with his most recent book Space: A thrilling human history published earlier this month.
An astronomer’s paradise, Baa Atoll in the Maldives, is one of the best places on earth to enjoy stargazing due to its proximity to the equator. Anantara Kihavah Maldives Villas promises a voyage of discovery on a private Indian Ocean Island, with Sky—an overwater observatory and luxury cocktail bar—providing guests a chance to sip champagne under the stars and explore the Universe.
Visit Maldives website adds atolls segment to showcase diverse regions
Maldives Marketing and Public Relations Corporation’s (MMPRC/ Visit Maldives) has added a new segment to the official Visit Maldives Website specified for atolls showcasing the diversity of the Maldives.
The segment, now live at atolls.visitmaldives.com provides in depth information regarding the different regions of the Maldives, divided by atolls, to refine the traveller’s experience, commencing with an in-depth exploration of Addu Atoll and Fuvahmulah Atoll.
With 26 atolls, the Maldives offers a wide array of unique accommodations and awe-inspiring travel experiences, and this informative section of our website will serve as a gateway to discover the hidden treasures unique to each area. This falls under MMPRC’s initiatives to encourage tourism growth in all regions of the Maldives, broadening exposure to the diverse tourism products available in the Maldives.
The goal is to elevate Visit Maldives’ digital marketing landscape by showcasing the Maldives as more than just a honeymoon destination with various accommodation options. This initiative is driven by a desire to increase awareness about the distinctive offerings within each of the Maldives’ atolls. It aims to positively shape their perception of the Sunny Side of Life brand by curating engaging content that highlights the unique features of the atolls and diverse experiences available in the islands.
Additionally, the initiative will target the affordable luxury market to promote the Maldives as the most appealing option for short holidays and weekend getaways under a unified Maldives brand umbrella.
MMPRC aims to continue exploring other atolls in the Maldives as well, encouraging growth and tourism development in all regions of the Maldives, building on the foundation we have created to promote the destination beyond the traditional paradigms of sun, sand, and sea.
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