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John Rogers on delivering exceptional guest experiences at newly opened LUX* North Male Atoll

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It’s been said that good things come to those who wait. The notion might be a fallacy for some, but it certainly is true in this case! After a wait that took longer than expected, LUX* North Male Atoll has finally begun welcoming guests to its shores. And with that, the resort’s oversized penthouse architecture and easygoing South Beach ambience have brought a new level of luxury to the Maldives hotel scene.

At the helm of this ground-breaking opening is seasoned hotelier John Rogers, who has held roles as general manager at several award-winning luxury resorts, including eight years at La Residencia in Mallorca. Before joining the pre-opening team at LUX* North Male Atoll in October 2018 as its general manager, John oversaw all operations of the Carlisle Bay resort in Antigua and Barbuda.

Drawing on more than 30 years of experience in managing award-winning properties around the world, British-born John brings an impressive background in pre-opening, planning as well as luxury resort operations to Mauritius-based LUX* Hotels & Resorts’ second resort in the Maldives. His wealth of knowledge in five-star resort hospitality is set to ensure the continued success of LUX* Hotels & Resorts and its dedicated commitment to ensure fresh, creative and exceptional experiences in different locales around the world, with LUX* North Male Atoll now out with the promise of next level ‘Lighter, Brighter’ and extraordinary stay.

Maldives Insider sits with John as he takes charge of the mould-breaking new resort.

John Rogers (L) holds a signed plaque with the Maldives tourism minister Ali Waheed (C) and LUX* Resorts & Hotels’ Chief Operating Officer Dominik Ruhl (R) at the opening event of LUX* North Male Atoll. PHOTO/ LUX*

Maldives Insider: What interested you to pursue a career in hospitality and tourism?

John Rogers: I have always dreamt of an international career. My father was in the navy, so when I was growing up, we moved every couple of years and I loved meeting new people and exploring new cultures. So, the hotel business was a natural fit for me.

MI: How would you describe your past experiences in the hospitality industry?

JR: I have worked in 17 different countries; from Hong Kong and Bali in Asia to Vancouver in North America, Zanzibar in Africa, and Antigua and Barbuda in the Caribbean. In the beginning it was mainly big cities, but after sometime I preferred resort environments and the tropical climate. I love looking after guests, motivating a team and the incredible buzz of the industry.

Those experiences were very enjoyable. I have always been very passionate about what I do, and I enjoyed working with diverse groups of people and learning from them. Looking back at my life, I can feel that I have had amazing experiences in everywhere I had worked at.

John Rogers speaks at the opening event of LUX* North Male Atoll. PHOTO/ LUX*

MI: Can you tell us your first impressions of the Maldives?

JR: When I was based in Colombo, I came to the Maldives on holiday in 1997. It was over 20 years ago, back when Male didn’t have tall buildings and the airport was very basic. I stayed in a resort in the southern part of the country. I could tell even then that it was a unique country. I absolutely fell in love with the incredible blues, the pure paradisiacal islands, and most importantly the people and their culture and heritage.

After 20 years, I’m back in the Maldives. Progress happens everywhere and the Maldives is no different. The airport is much more developed, and Male is crowded with taller and taller buildings. There are many new hotels opening up. But the people and their hospitality remains the same.

LUX* North Male Atoll. PHOTO/ LUX*

MI: How would you describe the experience of setting up and opening a brand-new resort in the Maldives? What are the challenges and the opportunities?

JR: Setting up a resort in a secluded is never easy, but LUX* being a well-established operator and my vast experience in opening hotels go a long way in making sure everything is as it should be. The biggest challenge in the Maldives is logistics. It’s not like you can run down to a shop and grab something you need urgently. There’s a lot of planning involved to make sure things get done on time and the right people are recruited trained well before the opening. Apart from that, it’s being good fun.

I think we are in a very good position. In fact, we have been very busy. Right after our opening in February, we had the Chinese New Year, so we had a lot of Chinese guests for the first two weeks. That was a good thing for the hotel and the staff as our team members were busy from day  one and had the chance to fine tune the details. That has continued.

Aerial View of Glow restaurant at LUX* North Male Atoll. PHOTO/ LUX*

Beach Rouge restaurant and bar at LUX* North Male Atoll. PHOTO/ LUX*

MI: What sets LUX* North Male Atoll apart from the others in the same market segment?

JR: We are a smaller hotel, so there’s that boutique feel. We are also luxurious, with bigger rooms and more facilities and services. The architectural design aspects that you see here are very unique, even for the Maldives. Our over-sized penthouse residences come with a private rooftop terrace which sets us apart from the others by offering extra customisable space for our guests.

But the most important aspect of our USPs is our focus on creating unique experiences for our guests. We are incredibly lucky to be part of LUX*, which gives a strong emphasis on delivering unique experiences to the guests. At LUX* North Male Atoll, we offer several signature experiences such as Cinema Paradiso at your rooftop terrace and special snorkelling sessions our house reef which is a rare combination of reef and caves. The combination of long stretches of powder soft white sand beach and a house reef just off the island is unique too; not many resorts have that.

A water villa at LUX* North Male Atoll. PHOTO/ LUX*

The open air deck of a water villa at LUX* North Male Atoll. PHOTO/ LUX*

MI: What’s being done to build upon the successful launch of LUX* North Male Atoll?

JR: We had a very successful opening event, ‘First on the Island, where we invited travel partners, media and influencers from all around the world for a first-hand experience of our resort. The event helped put us on the map and build a strong social media presence for us, thanks to our active sales and marketing as well as PR team.

The next big chapter of LUX North Male Atoll is the completion and introduction of our three-bedroom Beach Retreat and Over Water Retreat. Each of the two residences is more than 970 sqm, including over 380 sqm of open plan indoor living. The opulence and attention to detail of the design are unparalleled, the interiors feature Grecian marble, stones from India and furniture from Bali. With the design and architecture subtly inspired by the free-spirit of the super yacht, you can dock your own private yacht at the Over Water Retreat.

The Over Water Residence at LUX* North Male Atoll. PHOTO/ LUX*

The Beach Residence at LUX* North Male Atoll. PHOTO/ LUX*

MI: What are your thoughts about the changing travel trends and the changes in the Maldives tourism industry?

JR: Every international hotel company wants to have their hotel in the Maldives which is a testament to the allure of this destination and its importance in the global travel and tourism industry. There are many new openings this year and the coming few years as well, so competition is obviously high. I believe competition itself if a great motivating factor in any business and hotel business is no exception. Maldives has over the years redefined luxury travel at a global scale, and the competition we have today has already helped us take it to next level. It’s leading to incredible innovations; astronomical towers, underwater restaurants and rooms, you name it!

A lot of travellers want to try out new hotels and new experiences. I think that’s why LUX* North Male Atoll is a fine example of how competition leads to innovation. We have developed a unique concept with our white-washed, double-storey penthouses which has brought fresh forward-thinking design for the Indian Ocean. Our bespoke experiences and unique offerings are the product of our innovative spirit and our effort to enhance guest experience. The creative culture built amongst our team helps us realise this goal.

Cafe LUX* at LUX* North Male Atoll. PHOTO/ LUX*

The ‘Floating Breakfast’ at experience offered by LUX* North Male Atoll. PHOTO/ LUX*

MI: How would you describe your experience in the Maldives so far?

JR: It’s been an enjoyable experience. I’m lucky to work with people from different countries and meet with guests from different corners of the world who share amazing stories. The natural beauty of the island and the magical LUX* moments we are creating everyday to help our guests make their dreams come true make it a rewarding experience as well.

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Tiny flippers, big journey: sea turtles hatch at Alila Kothaifaru

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A magical scene is unfolding at Alila Kothaifaru Maldives, as the island becomes a nurturing ground for the next generation of marine life — sea turtle hatchlings. With four active nests currently incubating, guests and marine enthusiasts alike are eagerly anticipating the emergence of these tiny creatures, expected to align with the next full moon.

Following a recent successful hatching, the remaining three nests have been identified as belonging to Green Sea Turtles — one of the largest sea turtle species inhabiting tropical and subtropical waters. Renowned for their smooth, heart-shaped carapaces and their herbivorous diet of seagrass and algae, these gentle marine giants play a vital role in sustaining healthy coral reefs and marine ecosystems. One additional nest is believed to belong to a Hawksbill turtle, although this has yet to be confirmed.

“Sea turtles are fascinating creatures. They lead largely solitary lives and migrate thousands of kilometres between their feeding and nesting grounds,” explains Fernanda Cortina Escalante, the resort’s resident Marine Biologist. “It’s incredibly special to witness this phase of their life cycle so closely here on our island.”

Turtle reproduction is an intricate and delicate process. These ancient mariners return to the very shores on which they were born to lay their eggs, usually under the cover of darkness. Female turtles dig nests in the sand, where the eggs incubate for 45 to 70 days before the hatchlings instinctively head towards the sea.

Green Sea Turtles can live between 60 and 80 years, grow up to 1.5 metres in length, and weigh as much as 300 kilograms. Their remarkable physiology allows them to hold their breath for up to five hours while resting, an impressive adaptation to life in the ocean.

“Hosting these nests provides us with a unique opportunity to educate guests about sea turtle conservation and promote greater awareness of marine biodiversity,” says Camille Berger, Euro-Divers Manager at Alila Kothaifaru Maldives. “We feel fortunate to share this meaningful experience with guests from across the globe.”

The resort places a strong emphasis on conservation, working closely with its in-house marine biologist to monitor and protect the nesting sites.

“A new generation of sea turtles has officially embarked on its journey into the ocean, with 61 tiny hatchlings recently making their way from nest to sea,” shares Thomas Weber, General Manager of Alila Kothaifaru Maldives.

“Moments like these remind us of both the beauty of nature and the responsibility we bear in preserving this extraordinary ecosystem. It is a true honour to be part of the journey of these magnificent creatures.”

Guests staying at the resort may have the rare opportunity to witness a live hatching — an unforgettable experience of nature at its most raw and awe-inspiring.

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Island traditions shine at Nova Maldives’ Maldivian magic festive programme

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This festive season, Nova Maldives is set to welcome travellers with ‘Maldivian Magic – A Festive Fusion,’ a curated programme running from 21 December 2025 to 7 January 2026. Rooted in over 2,500 years of Maldivian heritage, the soulful celebration draws inspiration from the nation’s seafaring past, storytelling traditions, and rituals centred on joy and connection.

The festive itinerary invites guests to immerse themselves in enriching experiences that blend the serenity of the sea with vibrant seasonal celebrations. Morning adventures include Ocean Glides with Koamas—a thrilling jet ski excursion to encounter dolphin pods in their natural habitat—and snorkelling trips to observe whale sharks and manta rays in their graceful element. Those seeking a more tranquil experience may embark on a Private Catamaran Sunset Cruise, ideal for couples or friends, offering unhurried sails across turquoise waters under golden skies.

Evenings present further marine exploration, with night snorkelling sessions offering glimpses of nocturnal marine life—baby reef sharks, crustaceans, and colourful reef fish—bringing the quiet enchantment of the ocean to life after dark.

Gastronomy plays a central role in the celebrations, with a culinary theme titled “Taste of the Atolls.” At Wink Bar each afternoon, guests may join Elixirs of the Isles—a creative mixology class using local fruits and botanicals. Mizu, the resort’s overwater teppanyaki venue, hosts an Ocean Umami dinner experience that combines Japanese precision with Maldivian flavours. Meanwhile, FLAMES offers a Maldivian Fishermen’s Feast—a beachside seafood extravaganza accompanied by bubbles and live island music.

Adding a cultural touch to the culinary journey is Malaafaiy Keyn, a seasonal dining experience showcasing traditional Maldivian cuisine. Served on a handcrafted malaafaiy platter, the dish includes fragrant rice, spiced curries, and heritage side dishes, all enjoyed in a bespoke Mauloodh Haruge dining hall—creating a bridge between the past and present.

For guests seeking serenity, the Private Finolhu Sandbank Escape provides an opportunity to retreat to a white-sand islet. Here, chilled Prosecco, curated canapés, and the gentle rhythm of waves set the tone for a tranquil afternoon, perfect for individuals, couples, or anyone wishing to recharge.

At EsKape Spa, seasonal wellness offerings include the Kaashi Naashi Ritual, a rejuvenating treatment using coconut oil and shells, concluding with a soothing head massage. Also available is the Soulful Healing through Dhivehi Beys—a restorative oil massage incorporating local herbs, spices, and virgin coconut oil, drawing on ancestral knowledge and therapeutic practices to harmonise body and spirit.

The celebration begins with the Grand Christmas Tree Lighting, a starlit gathering filled with carols and island traditions. On Christmas Eve, guests are treated to a fire show and beach party, followed by a Gala Dinner featuring both Maldivian specialities and festive classics. Christmas morning sees Santa Claus arriving at Wink Beach, met with handcrafted cocktails and sweet treats to delight guests of all ages.

The New Year’s Eve festivities conclude the season in spectacular fashion, with a fireworks display and an evening of live music, DJ performances, and festive cocktails. On New Year’s Day, guests are invited to ease into 2026 with the First Brunch of ’26—a leisurely affair featuring live cooking stations and flavourful dishes in a sunlit, relaxed setting.

“Our festive offerings go beyond seasonal cheer,” says Abdulla Aboobakuru, General Manager at Nova Maldives. “They embody the island’s rich cultural heritage, creating immersive moments of joy, tradition, and meaningful connection.”

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NH Collection Maldives Havodda Resort celebrates two years of extraordinary hospitality

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NH Collection Maldives Havodda Resort has marked its second anniversary since becoming part of the NH Collection brand by Minor Hotels. Operating under the upper-upscale NH Collection label since 1 August 2023, the resort has continued to offer immersive guest experiences shaped by the spirit of the Maldives and NH Collection’s commitment to premium service and genuine hospitality.

The anniversary offers a moment to reflect on the resort’s journey in elevating standards while preserving the elements that guests have always cherished: untouched natural surroundings, sincere service, and peaceful seclusion. Over the past two years, the resort has established itself as a sanctuary for couples, families, and solo travellers seeking comfort, exploration, and meaningful connection.

In line with the NH Collection’s ethos to ‘Feel the Extraordinary,’ the resort has embraced a philosophy of exceeding expectations. The team has prioritised delivering seamless stays enriched by thoughtful details, warm hospitality, and inspiring environments. Enhancements have included revitalised dining experiences and updated wellness offerings, all carefully curated to help guests savour every moment.

Key developments over the two-year period include the continued provision of five-star service in a premium setting, the addition of multilingual team members to cater to an international clientele, a strengthened commitment to eco-conscious practices in line with the brand’s sustainability goals, and a refreshed visual identity across both digital and physical touchpoints.

As NH Collection Maldives Havodda Resort enters its third year under the brand, it remains dedicated to refining its signature experience—a harmonious blend of natural beauty, understated elegance, and attentive care.

Reflecting on the occasion, General Manager Frans Westraadt remarked, “Every anniversary is a reminder of what we stand for. We are proud of how far we’ve come in delivering extraordinary stays while staying true to our values. The trust of our guests and the dedication of our team are what fuel us.”

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