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John Rogers on delivering exceptional guest experiences at newly opened LUX* North Male Atoll

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It’s been said that good things come to those who wait. The notion might be a fallacy for some, but it certainly is true in this case! After a wait that took longer than expected, LUX* North Male Atoll has finally begun welcoming guests to its shores. And with that, the resort’s oversized penthouse architecture and easygoing South Beach ambience have brought a new level of luxury to the Maldives hotel scene.

At the helm of this ground-breaking opening is seasoned hotelier John Rogers, who has held roles as general manager at several award-winning luxury resorts, including eight years at La Residencia in Mallorca. Before joining the pre-opening team at LUX* North Male Atoll in October 2018 as its general manager, John oversaw all operations of the Carlisle Bay resort in Antigua and Barbuda.

Drawing on more than 30 years of experience in managing award-winning properties around the world, British-born John brings an impressive background in pre-opening, planning as well as luxury resort operations to Mauritius-based LUX* Hotels & Resorts’ second resort in the Maldives. His wealth of knowledge in five-star resort hospitality is set to ensure the continued success of LUX* Hotels & Resorts and its dedicated commitment to ensure fresh, creative and exceptional experiences in different locales around the world, with LUX* North Male Atoll now out with the promise of next level ‘Lighter, Brighter’ and extraordinary stay.

Maldives Insider sits with John as he takes charge of the mould-breaking new resort.

John Rogers (L) holds a signed plaque with the Maldives tourism minister Ali Waheed (C) and LUX* Resorts & Hotels’ Chief Operating Officer Dominik Ruhl (R) at the opening event of LUX* North Male Atoll. PHOTO/ LUX*

Maldives Insider: What interested you to pursue a career in hospitality and tourism?

John Rogers: I have always dreamt of an international career. My father was in the navy, so when I was growing up, we moved every couple of years and I loved meeting new people and exploring new cultures. So, the hotel business was a natural fit for me.

MI: How would you describe your past experiences in the hospitality industry?

JR: I have worked in 17 different countries; from Hong Kong and Bali in Asia to Vancouver in North America, Zanzibar in Africa, and Antigua and Barbuda in the Caribbean. In the beginning it was mainly big cities, but after sometime I preferred resort environments and the tropical climate. I love looking after guests, motivating a team and the incredible buzz of the industry.

Those experiences were very enjoyable. I have always been very passionate about what I do, and I enjoyed working with diverse groups of people and learning from them. Looking back at my life, I can feel that I have had amazing experiences in everywhere I had worked at.

John Rogers speaks at the opening event of LUX* North Male Atoll. PHOTO/ LUX*

MI: Can you tell us your first impressions of the Maldives?

JR: When I was based in Colombo, I came to the Maldives on holiday in 1997. It was over 20 years ago, back when Male didn’t have tall buildings and the airport was very basic. I stayed in a resort in the southern part of the country. I could tell even then that it was a unique country. I absolutely fell in love with the incredible blues, the pure paradisiacal islands, and most importantly the people and their culture and heritage.

After 20 years, I’m back in the Maldives. Progress happens everywhere and the Maldives is no different. The airport is much more developed, and Male is crowded with taller and taller buildings. There are many new hotels opening up. But the people and their hospitality remains the same.

LUX* North Male Atoll. PHOTO/ LUX*

MI: How would you describe the experience of setting up and opening a brand-new resort in the Maldives? What are the challenges and the opportunities?

JR: Setting up a resort in a secluded is never easy, but LUX* being a well-established operator and my vast experience in opening hotels go a long way in making sure everything is as it should be. The biggest challenge in the Maldives is logistics. It’s not like you can run down to a shop and grab something you need urgently. There’s a lot of planning involved to make sure things get done on time and the right people are recruited trained well before the opening. Apart from that, it’s being good fun.

I think we are in a very good position. In fact, we have been very busy. Right after our opening in February, we had the Chinese New Year, so we had a lot of Chinese guests for the first two weeks. That was a good thing for the hotel and the staff as our team members were busy from day  one and had the chance to fine tune the details. That has continued.

Aerial View of Glow restaurant at LUX* North Male Atoll. PHOTO/ LUX*

Beach Rouge restaurant and bar at LUX* North Male Atoll. PHOTO/ LUX*

MI: What sets LUX* North Male Atoll apart from the others in the same market segment?

JR: We are a smaller hotel, so there’s that boutique feel. We are also luxurious, with bigger rooms and more facilities and services. The architectural design aspects that you see here are very unique, even for the Maldives. Our over-sized penthouse residences come with a private rooftop terrace which sets us apart from the others by offering extra customisable space for our guests.

But the most important aspect of our USPs is our focus on creating unique experiences for our guests. We are incredibly lucky to be part of LUX*, which gives a strong emphasis on delivering unique experiences to the guests. At LUX* North Male Atoll, we offer several signature experiences such as Cinema Paradiso at your rooftop terrace and special snorkelling sessions our house reef which is a rare combination of reef and caves. The combination of long stretches of powder soft white sand beach and a house reef just off the island is unique too; not many resorts have that.

A water villa at LUX* North Male Atoll. PHOTO/ LUX*

The open air deck of a water villa at LUX* North Male Atoll. PHOTO/ LUX*

MI: What’s being done to build upon the successful launch of LUX* North Male Atoll?

JR: We had a very successful opening event, ‘First on the Island, where we invited travel partners, media and influencers from all around the world for a first-hand experience of our resort. The event helped put us on the map and build a strong social media presence for us, thanks to our active sales and marketing as well as PR team.

The next big chapter of LUX North Male Atoll is the completion and introduction of our three-bedroom Beach Retreat and Over Water Retreat. Each of the two residences is more than 970 sqm, including over 380 sqm of open plan indoor living. The opulence and attention to detail of the design are unparalleled, the interiors feature Grecian marble, stones from India and furniture from Bali. With the design and architecture subtly inspired by the free-spirit of the super yacht, you can dock your own private yacht at the Over Water Retreat.

The Over Water Residence at LUX* North Male Atoll. PHOTO/ LUX*

The Beach Residence at LUX* North Male Atoll. PHOTO/ LUX*

MI: What are your thoughts about the changing travel trends and the changes in the Maldives tourism industry?

JR: Every international hotel company wants to have their hotel in the Maldives which is a testament to the allure of this destination and its importance in the global travel and tourism industry. There are many new openings this year and the coming few years as well, so competition is obviously high. I believe competition itself if a great motivating factor in any business and hotel business is no exception. Maldives has over the years redefined luxury travel at a global scale, and the competition we have today has already helped us take it to next level. It’s leading to incredible innovations; astronomical towers, underwater restaurants and rooms, you name it!

A lot of travellers want to try out new hotels and new experiences. I think that’s why LUX* North Male Atoll is a fine example of how competition leads to innovation. We have developed a unique concept with our white-washed, double-storey penthouses which has brought fresh forward-thinking design for the Indian Ocean. Our bespoke experiences and unique offerings are the product of our innovative spirit and our effort to enhance guest experience. The creative culture built amongst our team helps us realise this goal.

Cafe LUX* at LUX* North Male Atoll. PHOTO/ LUX*

The ‘Floating Breakfast’ at experience offered by LUX* North Male Atoll. PHOTO/ LUX*

MI: How would you describe your experience in the Maldives so far?

JR: It’s been an enjoyable experience. I’m lucky to work with people from different countries and meet with guests from different corners of the world who share amazing stories. The natural beauty of the island and the magical LUX* moments we are creating everyday to help our guests make their dreams come true make it a rewarding experience as well.

Celebration

Dhigali Maldives lights up the holidays with festive cheer and tropical magic

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Dhigali Maldives has officially commenced its festive season in grand style, highlighted by the lighting of its sustainable driftwood Christmas trees—a cherished tradition that combines creativity with environmental awareness. Enhancing the evening’s charm, the resort’s Christmas carollers surprised guests with a lively dance performance, spreading festive cheer and excitement.

This year, the resort unveiled a captivating Christmas train, designed to transport guests around the island with a delightful touch of holiday magic. To celebrate the season’s arrival, a vibrant street market was organised, offering an array of cuisines prepared by the resort’s skilled chefs. The market created an authentic and lively atmosphere, bringing guests together in celebration.

The festivities continue with a dynamic lineup of events, including a Classic Christmas celebration and a Tropical Carnival-themed New Year’s party. Guests can anticipate live entertainment, mesmerising fire and samba dancers, and a cultural highlight with the Dhigali Island Fire Ritual, which blends tradition with dazzling performances to create unforgettable experiences.

This holiday season at Dhigali Maldives promises to deliver a truly magical experience, where the tropical allure of the island meets the joy of the holidays.

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Featured

Condé Nast Traveller applauds Maldives as a lovers’ paradise

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The Maldives has long been synonymous with romance, and now it takes centre stage in Condé Nast Traveller’s curated list of the ‘Most Romantic Places in the World’. The magazine highlights the archipelago’s unparalleled ability to create dreamlike escapes for couples, setting a gold standard for intimate getaways.

From the moment you set foot in the Maldives, the enchantment begins. Confetti-like tropical fish flit through crystal-clear lagoons, while overwater villas offer vistas of mantas gliding gracefully beneath. Add in the luxury of floating breakfasts served in your private pool and intimate dinners on pristine beaches, and you have the perfect recipe for romance.

Condé Nast Traveller notes that while the Maldives caters to families too, its essence of romance is unrivalled. The country’s private island resorts, nestled amid lush jungles and encircled by house reefs, redefine luxury. With world-class spas, fine dining, and starlit experiences, the Maldives effortlessly marries natural beauty with bespoke hospitality.

The Maldives is home to some of the world’s most celebrated resorts, and Condé Nast highlights a few that stand out:

  • Vakkaru Maldives: A lush retreat where couples can enjoy a private dinner and movie at the island’s jungle cinema under the stars.
  • Six Senses Laamu: The brand’s latest addition to the Maldives offers an exceptional spa experience, complete with a couples’ suite for ultimate relaxation.
  • Gili Lankanfushi Maldives: This eco-luxury resort epitomises romantic aesthetics with its overwater villas set against one of the country’s most mesmerszing lagoons.

For hoteliers and hospitality professionals in the Maldives, this recognition underscores the archipelago’s enduring allure as a romantic haven. It’s a reminder of the importance of maintaining world-class service, crafting unique guest experiences, and preserving the pristine beauty that defines the Maldives.

The Condé Nast Traveller mention is more than just an accolade; it’s an opportunity for local hoteliers to further cement the Maldives’ position as the ultimate destination for couples seeking an off-grid escape steeped in romance.

As the Maldives continues to set benchmarks in hospitality, there’s no doubt that its reputation as a lovers’ paradise will only grow stronger. For the industry, this is a call to celebrate the archipelago’s unique offerings and ensure that each guest leaves with memories as enduring as the turquoise waters that surround them.

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Celebration

Ring in 2025 with spectacular New Year’s Eve celebration at JEN Maldives Malé by Shangri-La

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As the countdown to 2025 approaches, JEN Maldives Malé by Shangri-La invites guests to celebrate the New Year with a festive feast and a toast to new beginnings. This unforgettable evening promises an array of culinary delights, live music, and exciting giveaways.

On 31st December 2024, guests can indulge in an exquisite buffet at Azur Restaurant, featuring a wide variety of flavours, including a selection of tapas, live grills, and decadent desserts. The festive ambiance will be enhanced by live music, setting the perfect tone to welcome the New Year. In addition to the celebration, JEN Maldives will offer exclusive giveaways, providing guests with the opportunity to win amazing prizes.

“We are delighted to end the year on a high note by expressing our gratitude to our valued guests,” said Manisha Chhetri, F&B Manager at JEN Maldives Malé. “This New Year’s Eve, we aim to create an evening filled with joy, delicious food, and exciting surprises as we welcome 2025 together.”

Guests attending the New Year’s Eve gala dinner will have the chance to win one of the following prizes:

  • A 3-day, 2-night stay in a deluxe room at Shangri-La Singapore, including daily breakfast for 2 adults
  • An exclusive Pool Brunch experience for 2 people at JEN Maldives Malé by Shangri-La
  • A 1-hour Balinese massage for 1 person at Aristo Spa

The winners will be selected and announced on the same night, following the countdown celebration at Azur Restaurant. JEN Maldives Malé by Shangri-La invites guests to join this unforgettable evening, with gala dinner tickets available for purchase directly at the hotel.

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