Global luxury hotel company Jumeirah has announced the appointment of Jose Silva as the new Chief Executive Officer.

In a statement, the member of Dubai Holding said Silva will be responsible for the group’s international expansion, and continue to elevate the brand and its growing portfolio building on the company’s extraordinary success over the years.

“We are determined to continue developing Jumeirah into a globally recognised national champion; setting new industry benchmarks for world class service and quality. Mr Silva has had a distinguished career in hospitality with some of the world’s leading brands. I am confident his passion for designing unique guest experiences and driving innovation in the sector will build on Jumeirah’s strong growth, as we continue to enter new markets and open new hotels both at home and abroad,” Abdulla Al Habbai, Chairman of Dubai Holding, was quoted in a statement, as saying.

Silva brings over 35 years’ experience in the hospitality industry, including almost 25 years with Four Seasons Hotels and Resorts. In his last role, he was Regional Vice President overseeing France, Switzerland, Spain and Portugal as well as General Manager of the highly acclaimed Hotel George V in Paris. He is regarded by the industry as an innovative mind and a hotelier who is consistently redefining the new norm of luxury.

Amongst his recent accomplishments is the repositioning of the Hotel George V, consistently recognised as one of the best hotels in the world. Silva managed to take this iconic landmark hotel to even greater heights by introducing the first five-Michelin-star European Hotel including a complete reinvention of the Hotel’s architectural identity.

Silva was awarded “Hotelier of Year” in 2016 by Virtuoso – “Best of the Best”.

“I have always admired Jumeirah for its “dare to be different” culture and its forward-looking vision. I am honoured to have been appointed and fully committed to leading the business and the brand into its next level of growth. Jumeirah is one of Dubai’s most iconic brands and a symbol of the Emirate,” Silva said, about his new post.

Jumeirah operates a world-class portfolio of hotels and resorts including the flagship Burj Al Arab Jumeirah. Jumeirah manages 19 properties around the world with 25 properties under development.

In the Maldives, Jumeirah runs the luxury Jumeirah Vittaveli resort.

Located a short 20-minute ride on board a luxurious motorised catamaran from capital, Jumeirah Vittaveli offers unmatched diversity, subtle luxury and personalised exploration, whether you are seeking a romantic getaway or an exotic destination for your family.

In addition to the new Royal Residence, which was recently recognised as Indian Ocean’s Leading Luxury Hotel Villa at the World Travel Awards, Jumeirah Vittaveli comprises 89 villas and suites each with their own swimming pool and direct access to the beach or lagoon. The private and spacious villas are available with one or two bedrooms making them the ideal accommodation for both families and couples. Highlights are the free-standing Ocean Suites, located only a heartbeat away from the main island and accessible by complimentary boat service.

For the evenings, guests have the choice of a culinary journey through India in the resort’s signature restaurant Swarna, or an overwater fine dining experience featuring French cuisine at Fenesse.

The Talise spa at Jumeirah Vittaveli has been named Best Luxury Wellness Spa in Maldives by the World Travel Awards in 2015, 2016 and 2017. Treatments at the spa are inspired by concepts of light and space connecting with the purity and vibration of ingredients. The team produces their own island made 100 percent pure coconut oil, which is used in treatments and available as a take-home souvenir. The garden and overwater treatment rooms provide romantic spaces for couples who wish to enjoy blissful relaxation, while the spa menu also includes dedicated Mother-Daughter and Father-Son pampering sessions.

For those seeking adventure, the island’s water sports centre offers flyboarding. For those looking to experience the wonder of the underwater world of the Maldives, there are diving and snorkelling excursions to see turtles and magnificent shipwrecks.