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Jumeirah appoints ex-Four Seasons top executive Jose Silva as new CEO

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Global luxury hotel company Jumeirah has announced the appointment of Jose Silva as the new Chief Executive Officer.

In a statement, the member of Dubai Holding said Silva will be responsible for the group’s international expansion, and continue to elevate the brand and its growing portfolio building on the company’s extraordinary success over the years.

“We are determined to continue developing Jumeirah into a globally recognised national champion; setting new industry benchmarks for world class service and quality. Mr Silva has had a distinguished career in hospitality with some of the world’s leading brands. I am confident his passion for designing unique guest experiences and driving innovation in the sector will build on Jumeirah’s strong growth, as we continue to enter new markets and open new hotels both at home and abroad,” Abdulla Al Habbai, Chairman of Dubai Holding, was quoted in a statement, as saying.

Silva brings over 35 years’ experience in the hospitality industry, including almost 25 years with Four Seasons Hotels and Resorts. In his last role, he was Regional Vice President overseeing France, Switzerland, Spain and Portugal as well as General Manager of the highly acclaimed Hotel George V in Paris. He is regarded by the industry as an innovative mind and a hotelier who is consistently redefining the new norm of luxury.

Amongst his recent accomplishments is the repositioning of the Hotel George V, consistently recognised as one of the best hotels in the world. Silva managed to take this iconic landmark hotel to even greater heights by introducing the first five-Michelin-star European Hotel including a complete reinvention of the Hotel’s architectural identity.

Silva was awarded “Hotelier of Year” in 2016 by Virtuoso – “Best of the Best”.

“I have always admired Jumeirah for its “dare to be different” culture and its forward-looking vision. I am honoured to have been appointed and fully committed to leading the business and the brand into its next level of growth. Jumeirah is one of Dubai’s most iconic brands and a symbol of the Emirate,” Silva said, about his new post.

Jumeirah operates a world-class portfolio of hotels and resorts including the flagship Burj Al Arab Jumeirah. Jumeirah manages 19 properties around the world with 25 properties under development.

In the Maldives, Jumeirah runs the luxury Jumeirah Vittaveli resort.

Located a short 20-minute ride on board a luxurious motorised catamaran from capital, Jumeirah Vittaveli offers unmatched diversity, subtle luxury and personalised exploration, whether you are seeking a romantic getaway or an exotic destination for your family.

In addition to the new Royal Residence, which was recently recognised as Indian Ocean’s Leading Luxury Hotel Villa at the World Travel Awards, Jumeirah Vittaveli comprises 89 villas and suites each with their own swimming pool and direct access to the beach or lagoon. The private and spacious villas are available with one or two bedrooms making them the ideal accommodation for both families and couples. Highlights are the free-standing Ocean Suites, located only a heartbeat away from the main island and accessible by complimentary boat service.

For the evenings, guests have the choice of a culinary journey through India in the resort’s signature restaurant Swarna, or an overwater fine dining experience featuring French cuisine at Fenesse.

The Talise spa at Jumeirah Vittaveli has been named Best Luxury Wellness Spa in Maldives by the World Travel Awards in 2015, 2016 and 2017. Treatments at the spa are inspired by concepts of light and space connecting with the purity and vibration of ingredients. The team produces their own island made 100 percent pure coconut oil, which is used in treatments and available as a take-home souvenir. The garden and overwater treatment rooms provide romantic spaces for couples who wish to enjoy blissful relaxation, while the spa menu also includes dedicated Mother-Daughter and Father-Son pampering sessions.

For those seeking adventure, the island’s water sports centre offers flyboarding. For those looking to experience the wonder of the underwater world of the Maldives, there are diving and snorkelling excursions to see turtles and magnificent shipwrecks.

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Malaa – The Maldivian Café: NH Kuda Rah’s new culinary jewel

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NH Maldives Kuda Rah has announced the launch of its newest food and beverage outlet, Malaa – The Maldivian Café. Now open to guests, the café offers a taste of authentic Maldivian cuisine alongside interactive Maldivian cooking classes.

Guests staying at NH Maldives Kuda Rah can delve into the country’s rich culinary traditions with guidance from award-winning Executive Chef Farish Mukhthar. With over 22 years of experience in the hospitality and culinary industries across five-star and ultra-luxury resorts in the Maldives, Chef Farish brings a deep-rooted passion and refined expertise to the resort. Trained under renowned European celebrity chefs, he has earned a strong reputation for his culinary artistry.

The café focuses exclusively on authentic Maldivian dishes, using locally sourced ingredients from nearby islands as well as the chef’s own garden within the resort. Cooking classes offer guests the opportunity to prepare classic Maldivian dishes, such as curry and local salads, under the guidance of Chef Farish—culminating in a delicious homemade lunch.

As fish (both fresh and smoked) is the staple of the Maldivian diet, it is often prepared with coconut and rice or roshi (Maldivian flatbread). Other traditional ingredients include breadfruit and sweet potato—versatile and starchy staples that feature in a wide range of local dishes. The cuisine is often boldly spiced, with the fiery Scotch bonnet chilli, locally known as githeyo mirus, playing a central role. This essential chilli, along with herbs grown organically in the resort’s garden, imparts a distinctive heat and fruity flavour to many Maldivian dishes.

While many resorts in the Maldives offer a wide array of international cuisine—ranging from Italian and Japanese to French and Indian—the opportunity to savour authentic local flavours can be one of the most memorable aspects of travel. Malaa – The Maldivian Café provides a unique and immersive dining experience for those curious about Maldivian culinary heritage and the fascinating stories behind its traditional ingredients.

This initiative is part of NH Hotels & Resorts’ broader effort to connect guests with meaningful local experiences through its Live Local programme, under the Minor DISCOVERY loyalty scheme. The programme is designed to offer curated, immersive activities and authentic cultural encounters, allowing guests to engage more deeply with their destination.

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Madifushi Private Island makes impact at ILTM Asia Pacific 2025

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Madifushi Private Island has announced its successful participation in the International Luxury Travel Market (ILTM) Asia Pacific 2025, which took place from 30 June to 3 July at the Sands Expo & Convention Centre in Singapore.

ILTM Asia Pacific is an exclusive, invitation-only luxury travel event, recognised for bringing together the world’s foremost luxury travel advisors, high-end hospitality brands, and experience curators. The event serves as a key platform for forging meaningful connections and crafting bespoke itineraries for high-net-worth individuals across the Asia Pacific region.

As Madifushi Private Island continues to position itself at the pinnacle of luxury, its presence at this esteemed event offered a strategic opportunity to present the resort’s distinctive offerings to a targeted audience of industry professionals and media. Delegates at ILTM engaged in pre-scheduled one-to-one appointments, networking sessions, and educational forums with some of the most influential figures in the luxury travel sector.

Ali Shakir, Group General Manager of MIC Group, commented, “Our participation in ILTM Asia Pacific reflects our commitment to sustained growth and excellence within the luxury travel sphere. This platform enables us to connect with the right partners to attract discerning travellers to Madifushi, ensuring that our brand repositioning truly reflects our luxury potential.”

Ibrahim Inad, Commercial Director of MIC Group, added, “It was an honour to represent Madifushi Private Island at ILTM Asia Pacific this year. Being among prestigious luxury brands and esteemed advisors reaffirmed our dedication to redefining the Maldivian luxury experience, while upholding authentic hospitality and personalised service.”

Throughout the event, Madifushi Private Island showcased its tailored experiences, bespoke services, refined culinary offerings, and unspoilt natural surroundings — all of which resonate with the evolving preferences of the luxury traveller in the Asia Pacific region.

Participation in ILTM Asia Pacific 2025 represents a key milestone in Madifushi Private Island’s journey to broaden its presence within the global luxury travel arena. The resort aims to foster strong partnerships with leading travel advisors and agencies, welcoming a new wave of discerning visitors to the Maldives.

Located in the tranquil Meemu Atoll, Madifushi Private Island is an elegant retreat offering carefully curated luxury experiences rooted in authentic Maldivian hospitality. Set amidst the turquoise waters of the Indian Ocean, the island is a sanctuary for those in search of serenity, bespoke services, and transformative moments.

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Jesse Mendes to ride at 2025 Four Seasons Maldives Surfing showdown

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Brazilian surf icon Jesse Mendes has been confirmed as one of the competitors for the 2025 Four Seasons Maldives Surfing Champions Trophy. A former contender on the Championship Tour and winner of the 2018 Triple Crown of Surfing, Mendes is set to bring his trademark power, fluid style, and love of alternative boards to the prestigious event held at Four Seasons Resort Maldives at Kuda Huraa.

Mendes expressed his excitement at the invitation, recalling a moment with fellow Brazilian surfer Adriano de Souza, who had previously received his own call-up to the event. Mendes recounted how de Souza had eagerly accepted the invitation on the spot, not wanting to give Four Seasons a chance to reconsider—a testament to the event’s reputation among professional surfers. Now, Mendes is preparing for his own turn in the lineup and is eager for what lies ahead.

The Surfing Champions Trophy is renowned for its distinctive format, inviting six elite surfers to compete on single fin, twin fin, and thruster (tri-fin) boards across three rounds, before a grand final in which they choose their preferred board to battle for the title. With heats staggered by age and a handpicked field of legends, the event offers a blend of competitive intensity and playful camaraderie, set against the backdrop of some of the world’s most perfect waves.

At 31, Mendes built his competitive career on his dynamic rail work and comfort in heavy barrels. Since stepping back from the professional circuit, he has turned his attention to the more expressive side of surfing, favouring twin fins and riding boards shaped by Album Surfboards. He shared his enthusiasm for the upcoming twin fin division and revealed that he has been collaborating with shaper Matt Parker—who has crafted boards for past Surfing Champions Trophy competitors Josh Kerr and Coco Ho—to prepare for the contest. Confident in Parker’s expertise, Mendes joked that his only job now is to surf.

Beyond the waves, Mendes is also looking forward to the full experience at Kuda Huraa. Having visited the Maldives before, he is relishing the opportunity to return and surf pristine waves in an intimate and relaxed competition format. He spoke warmly of the luxury offered by Four Seasons, especially the prospect of long surf sessions followed by world-class dining with his wife on a secluded island paradise.

The Surfing Champions Trophy is as celebrated for its setting as for its surfing. From the flawless right-handers of nearby Sultans to the lush tropical charm of Kuda Huraa, the event offers an unforgettable experience for both participants and guests. Those staying at the resort during the tournament can watch the action up close from luxury surf vessels anchored at the lineup.

With Jesse Mendes and Craig Anderson now confirmed, anticipation is mounting for this year’s showdown. Three additional international invitees and one Maldivian wildcard are set to be announced soon.

Four Seasons Resort Maldives at Kuda Huraa is also inviting guests to embrace the spirit of surfing with the Surf’s Up package. Combining expert coaching from Tropicsurf professionals with guided surf excursions to iconic local breaks, the package offers a complete surf lifestyle experience. Guests can enjoy daily yoga sessions, a soothing massage at The Island Spa, breakfast each morning, round-trip speedboat transfers, and premium surf equipment—all from the comfort of the resort’s idyllic island setting.

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