Business
As Kurumba turns 45, Maldives marks over four decades of standard-setting tourism
Tourism: an industry that brought prosperity and progress to the Maldives. It began with Kurumba Maldives opening on October 3, 1972.
At the time, this remote archipelago, inhabited only by fisher folk, was unknown to the outside world, with no foreign investment. There was only a small airstrip on Hulhule Island (the present international airport), built by volunteers, with no regular flights.
Mohamed Umar Maniku, Universal Enterprises’ Chairman, recalls: “We had nothing in the Maldives then, nothing. No Banks, no airport, no telephones only ham radio or Morse code contact with Colombo. Even the UNDP experts said that tourism would never succeed because there were no facilities, no infrastructure.”
Here was an industry that could have easily missed its chance to grow, yet tourism flourished thanks to the right people in the right place at the right time, and the passion and determination of its young Maldivian founders. It all began with a chance meeting in Colombo between George Corbin, an Italian travel agent, and Ahmed Naseem, then a junior with the Maldives Embassy who later became foreign minister. At the time, Corbin was seeking pristine islands where he could bring Italians to swim and hunt fish. For Corbin, the idyllic Maldives archipelago was love at first sight. Upon his first visit to Male, with Naseem by cargo ship in 1971, he immediately vowed to return with more guests.
Corbin brought the Maldives’ first tourists, mainly journalists and photographers, in February 1972. They stayed in humble lodging in three houses in Male, looked after by M U Maniku and his friends, including Hussain Afeef, who is currently the successful owner and operator of several resorts. Perfect for swimming, sunbathing, fishing, the Maldives enchanted them. Corbin promised to bring more tourists if Maniku, Naseem and Afeef could find them somewhere to stay.
From then on, Kurumba was born!
The Original
Inspired by their enthusiasm, Maniku and Afeef linked up with the leaseholder of Vihamanaafushi, then an uninhabited island coconut plantation. They chose the island for its proximity to the airstrip and the capital. Access to the island was only by sailing dhoni or open boat with outboard motor. There was no jetty (although one was later built using coconut trunks as pillars). After arriving by boat on the beach, guests had to wade through the surf to reach the resort.
An agriculture officer, M U Maniku spent his time after work, finishing each day at 1.30pm to develop Vihamanaafushi. With financial help from Corbin and his own resources, Maniku and his young Maldivian friends managed to build 30 rooms in blocks of three, using coral stone for walls, coconut timber, and palm thatch for roofs. Each room had a brackish water shower and toilet, basic furniture, and access to the beach. Meals were taken in a canteen or as barbecues on the beach.
They called the resort Kurumba Village, after the Dhivehi word for coconut, Kurumba. Afeef became the manager. The resort opened on October 3, 1972, and remained fully booked for the rest of the year, an augury of its success ever since.
“We knew nothing about tourism,” said Maniku.
“It was tourists who helped us build the industry here. We listened to them and gave them what they wanted. Luckily for us, they wanted simplicity in natural surroundings and that was what we had to offer and all we could afford.”
A Lasting Success
From its humble origins accommodating only 60 guests a month, Kurumba has since graduated to 14,000. From a handful of founding friends, to a staff of 450. Several have stayed for over 20 years.
“In the beginning. We didn’t know what to cook for these tourists from overseas, or how to deal with them. I had a recipe book in English which I translated into Dhivehi so the boys could understand, I was cook, gardener and room boy. We had to do everything ourselves,” said Maniku.
Kurumba expanded to accommodate more people after the airport was extended to take long-haul flights. Like an authentic tropical village, but with the comforts of home. Fresh water, air-conditioning and restaurants with international offerings.
In 2003, Kurumba underwent a complete transformation yet again, to meet the demands of the 21st century. It has emerged as a grand resort of distinctive style and panache. With 180 bungalows and villas dotted throughout the island within verdant foliage only a pace or two from the beach, Kurumba offers a wide range of luxurious accommodation. The villas and rooms have wooden floors and are elegantly furnished with solid timbre furniture.
In addition to the newly opened King Thai restaurant, the resort boasts seven restaurants and five bars featuring an impressive variety of cuisines, including Italian, Japanese, Indian and Lebanese choices.
Offering a wide range of treatments, Veli Spa proposes the traditional Dhivehi Beys treatments, as well as both modern and traditional treatments. This complements the resort’s recreational offerings such as its two outdoor freshwater pools, three tennis courts and the fitness centre.
A process of natural growth, and of proud perseverance, led by heartfelt service over the years, Kurumba has matured into the grand hotel of the Maldives, setting the benchmark for hospitality in the region and in the tropics at large.
Business
Hotelier Maldives GM Forum 2024 to host panel on leveraging Maldives’ unique selling points
The Hotelier Maldives GM Forum 2024, scheduled to take place on September 19 at CROSSROADS Maldives, will include a panel discussion, titled ‘Leveraging the Maldives’ Unique Selling Points.’ This session at the GM Forum, the largest gathering of hospitality professionals in Maldives, will focus on how the Maldives can maintain its position in the competitive luxury travel market by capitalising on its unique attributes.
The panel will be moderated by Aishath Ihuma, Director of Business Development at Reollo Investments. The discussion will feature a diverse group of experienced professionals from the hospitality industry, including:
- Rajesh Mehta, Chief Business Officer of Ooredoo Maldives
- Ibrahim Inad, Director of Sales & Marketing, Oaga Resorts
- Alexander Treager, General Manager of SAii Lagoon
- Andrew Jansson, Cluster General Manager of Centara Mirage Lagoon Maldives and Centara Grand Lagoon Maldives
The session aims to address several key questions surrounding the Maldives’ position as a luxury destination. Panelists will discuss what they believe are the top three unique selling points (USPs) of the Maldives, and how the country can differentiate itself from other luxury destinations within the Indian Ocean and beyond.
The discussion will cover marketing strategies for resorts to effectively showcase their unique offerings to attract high-end travellers, including the role of digital marketing. The panelists will share insights into the unique experiences and services that set their respective resorts apart and how they align with the luxury expectations of their clientele.
The session will also explore the challenges faced by resorts in maintaining and promoting their USPs and how the Maldives can overcome these challenges to continue attracting luxury travellers. Looking ahead, the panelists will discuss emerging trends in luxury travel and how the Maldives can adapt to stay ahead of the competition.
The discussion will conclude with closing remarks from the panelists, followed by an interactive Q&A session with the audience. This panel promises to provide valuable insights into how the Maldives can continue to thrive as a premier luxury destination.
This year’s GM Forum, now in its eighth edition, will focus on ‘The Evolving Luxury Landscape’ in the Maldives. Industry leaders will discuss the future of luxury travel, including the new luxury traveller’s psyche, digital marketing, and sustainable practices. Topics will cover private islands, underwater experiences, and the opportunities and challenges faced by hoteliers in the country. The forum will feature diverse panels and interactive sessions, emphasising personalised guest experiences and local cultural integration. It aims to foster active participation and share innovative case studies from the luxury travel industry.
Sponsors and partners of GM Forum 2024 include:
- Ooredoo Maldives: Digital Partner (Title Sponsor)
- Bestbuy Maldives (BBM): Silver Sponsor
- Dhivehi Insurance: Silver Sponsor
- Fuel Supplies Maldives: Silver Sponsor
- Maldives Airports Company Limited (MACL): Silver Sponsor
- Manta Air: Aviation Partner
- Male’ Aerated Water Company: Beverage Partner
- Atmosphere Wellness: Wellness Partner
- Souvenir Marine: Transport Partner
- Printlab: Printing Partner
- CROSSROADS Maldives: Venue Partner
- Lights Out: Coverage Partner
- Associate Sponsors: Alia Investments, Villa Hakatha, GAGE, Wyntronix, Uniforms Unlimited and Spa Ceylon Maldives
John Bevan, CEO of dnata Travel Group, will be the keynote speaker at the event.
Etienne Ng, Regional Director for Southeast Asia at Weixin Pay; Malik Mohamed, Director of Business Intelligence at Pulse Hotels & Resorts; Mohamed Jailam, CEO and Managing Director of technology company Javaabu and Co-Founder of DhivehiGPT; and, Mohamed Mihad, Chief Commercial Officer at Maldives Airport Company Limited (MACL) will also be featured speakers.
The Hotelier Maldives GM Forum 2024, scheduled to take place on September 19 at CROSSROADS Maldives, will include a panel discussion titled, ‘Redefining the Luxury Travel Experience.’ The session at the GM Forum, the largest gathering of hospitality professionals in Maldives, will explore the evolving landscape of luxury travel, examining how luxury experiences are being redefined to meet the changing expectations of travellers.
The panel will be moderated by Reena Abdul Wahid, Communications Strategist at the Maldives Association of Tourism Industry (MATI). The discussion will feature insights from key figures in the travel sector, including:
- Solah Mohamed, Chief Operating Officer of Crown & Champa Resorts
- Abdulla Ghiyas, Chairman of Visit Maldives and President of the Maldives Association of Travel Agents and Tour Operators (MATATO)
- Ashwin Handa, Senior Vice President – Operations at Atmosphere Core
- Enver Arslan, Area General Manager at JOALI Maldives and JOALI BEING
The panel will begin by addressing the definition of luxury in today’s travel industry, with a focus on the key elements that distinguish a luxury travel experience from a standard one. The discussion will also cover the latest trends in luxury travel, including how technological advancements are influencing the sector.
Personalisation will be a significant topic, with panellists sharing examples of how their resorts are personalising guest experiences. The discussion will also delve into the alignment of luxury travel with sustainable practices, including initiatives implemented by the resorts to promote sustainability without compromising on luxury.
The challenges in maintaining and enhancing luxury standards will be another critical focus area, particularly in the context of meeting diverse expectations from guests of different cultural backgrounds. The session will conclude with panellists sharing their vision for the future of luxury travel and discussing how the Maldives can continue to position itself as a top luxury travel destination.
In the closing segment, panellists will offer advice to emerging luxury travel destinations looking to establish themselves in the market. They will also explore how industry stakeholders can collaborate to elevate the overall luxury travel experience in the Maldives. The session will include a Q&A segment, allowing the audience to engage with the panellists.
This year’s GM Forum, now in its eighth edition, will focus on ‘The Evolving Luxury Landscape’ in the Maldives. Industry leaders will discuss the future of luxury travel, including the new luxury traveller’s psyche, digital marketing, and sustainable practices. Topics will cover private islands, underwater experiences, and the opportunities and challenges faced by hoteliers in the country. The forum will feature diverse panels and interactive sessions, emphasising personalised guest experiences and local cultural integration. It aims to foster active participation and share innovative case studies from the luxury travel industry.
Sponsors and partners of GM Forum 2024 include:
- Ooredoo Maldives: Digital Partner (Title Sponsor)
- Bestbuy Maldives (BBM): Silver Sponsor
- Dhivehi Insurance: Silver Sponsor
- Fuel Supplies Maldives: Silver Sponsor
- Maldives Airports Company Limited (MACL): Silver Sponsor
- Manta Air: Aviation Partner
- Male’ Aerated Water Company: Beverage Partner
- Atmosphere Wellness: Wellness Partner
- Souvenir Marine: Transport Partner
- Printlab: Printing Partner
- CROSSROADS Maldives: Venue Partner
- Lights Out: Coverage Partner
- Associate Sponsors: Alia Investments, Villa Hakatha, GAGE, Wyntronix, Uniforms Unlimited and Spa Ceylon Maldives
John Bevan, CEO of dnata Travel Group, will be the keynote speaker at the event.
Etienne Ng, Regional Director for Southeast Asia at Weixin Pay; Malik Mohamed, Director of Business Intelligence at Pulse Hotels & Resorts; Mohamed Jailam, CEO and Managing Director of technology company Javaabu and Co-Founder of DhivehiGPT; and, Mohamed Mihad, Chief Commercial Officer at Maldives Airport Company Limited (MACL) will also be featured speakers.
Business
Rajesh Mehta of Ooredoo to speak on hospitality efficiency at Hotelier Maldives GM Forum 2024
Rajesh Mehta, Chief Business Officer at Ooredoo Maldives, is set to deliver a presentation at the Hotelier Maldives GM Forum 2024, scheduled to take place on September 19 at CROSSROADS Maldives.
His presentation, titled ‘Managed Solutions: The Future of Hospitality Efficiency,’ will address the role of managed solutions in enhancing operational efficiency within the hospitality industry.
“As the digital partner of the GM Forum 2024, we are excited to share our insights on how managed services are transforming the hospitality industry. In today’s evolving luxury landscape, technology is at the heart of delivering personalised, seamless, and memorable guest experiences. I look forward to discussing how Ooredoo Maldives is empowering hotels and resorts with innovative ICT solutions that drive efficiency and enhance service delivery, setting new standards in luxury travel,” said Rajesh Mehta, Chief Business Officer at Ooredoo Maldives.
Ali Naafiz, Editor of Hotelier Maldives, commented on Mehta’s participation: “Rajesh Mehta’s presentation this year as well will provide valuable insights into how managed solutions can contribute to the efficiency and sustainability of the hospitality sector. The GM Forum continues to be a platform for such important discussions that impact the future of the industry.”
This year’s GM Forum, now in its eighth edition, will focus on ‘The Evolving Luxury Landscape’ in the Maldives. Industry leaders will discuss the future of luxury travel, including the new luxury traveller’s psyche, digital marketing, and sustainable practices. Topics will cover private islands, underwater experiences, and the opportunities and challenges faced by hoteliers in the country. The forum will feature diverse panels and interactive sessions, emphasising personalised guest experiences and local cultural integration. It aims to foster active participation and share innovative case studies from the luxury travel industry.
Sponsors and partners of GM Forum 2024 include:
- Ooredoo Maldives: Digital Partner (Title Sponsor)
- Bestbuy Maldives (BBM): Silver Sponsor
- Dhivehi Insurance: Silver Sponsor
- Fuel Supplies Maldives: Silver Sponsor
- Maldives Airports Company Limited (MACL): Silver Sponsor
- Manta Air: Aviation Partner
- Male’ Aerated Water Company: Beverage Partner
- Atmosphere Wellness: Wellness Partner
- Souvenir Marine: Transport Partner
- Printlab: Printing Partner
- CROSSROADS Maldives: Venue Partner
- Lights Out: Coverage Partner
- Associate Sponsors: Alia Investments, Villa Hakatha, GAGE, Wyntronix, Uniforms Unlimited and Spa Ceylon Maldives
John Bevan, CEO of dnata Travel Group, will be the keynote speaker at the event.
Etienne Ng, Regional Director for Southeast Asia at Weixin Pay; Malik Mohamed, Director of Business Intelligence at Pulse Hotels & Resorts; Mohamed Jailam, CEO and Managing Director of technology company Javaabu and Co-Founder of DhivehiGPT; and, Mohamed Mihad, Chief Commercial Officer at Maldives Airport Company Limited (MACL) will also be featured speakers.
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