Featured
Thomas Weber: going back to roots at Diamonds Thudufushi, Diamonds Athuruga

Maldives tourism industry is growing exponentially. At least a dozen new resorts are coming into market every year, with major international hoteliers joining hands with up and coming Maldivian hoteliers to develop iconic properties that beat their counterparts around the world in luxury service.
Amidst this rapid growth, only a few resorts have maintained the original ‘cut off from the world’ experience that the Maldives championed. Amongst those that have stayed true to the origins are Diamonds Thudufushi and Diamonds Athuruga Beach and Water Villas.
Located in the South Ari Atoll, the two resorts feature elegant beach bungalows and white overwater villas that stand out in the turquoise lagoon. But unlike most resorts in the Maldives, these villas have no TVs. So, instead of staying in their villas, guests are always out and about, firing up conversations with others, enjoying drinks by the beach, going for a swim in the sea or playing beach volleyball — all in all, treating themselves to a unique, beach holiday experience.
The teams at Thudufushi and Athuruga, especially current General Manager Thomas Weber, take pride in this originality. In an interview with Maldives Insider, the Swiss hospitality veteran speaks about sticking to this fading concept, all the while fine tuning it to attract the evolving traveller.
Maldives Insider: Can you tell us a little bit about your journey in the hospitality industry?
Thomas Weber: I grew up in the tourism industry, in a small ski resort in Switzerland. There you don’t have much choice; it’s either hotel business, ski teaching or plumbing. So my career was clear even from the beginning.
I started as an apprentice chef after school and worked in different kitchens. From there, I went to hotel management school, which marked the beginning of my formal career in hospitality.
I left Switzerland in 1991 to work at Hilton Hong Kong as a Restaurant Manager. After that, I went onto work as the Senior Assistant F&B Manager at The Table Bay Hotel Cape Town in South Africa, followed by an F&B Manager posting at Hilton Nairobi. After about four years in Africa, I went to India to work as the Executive Assistant Manager at Leela Palace Kempinski in Goa. I spent a little over three years there before going back to South Africa in 2003 to take up my first General Manager position at Kurland Hotel and Polo Club.
Since then, I have served as the General Manager at Movenpick Resort Al Nawras in Jeddah, Movenpick Hotel and Spa in Bangalore, and Oberwaid Kurhotel and Privatklinik in Switzerland. And I’m finally here in Diamonds Thudufushi and Athuruga in the Maldives.

Diamonds Athuruga. PHOTO/ MALDIVES INSIDER
MI: How would you describe your initial experiences in the Maldives?
TW: Working in an island has always been on my bucket list. I have been here for over a year now, and everyday is just as exciting as it was the first day I arrived here. There are many challenges, especially with the logistics. It’s also a different lifestyle from when you work in a city hotel. I worked in India for a long time. So I’m very familiar with the culture and mindset of employees as well as the bureaucracy in place.
Our parent company Planhotel Hospitality Group is very established here in the Maldives. These islands have been in operation for 30 years and some of our team members have been here for over 20 or 25 years. So there is a soul here. Those were my first impressions of the Maldives.
MI: What makes Thudufushi and Athuruga stand out in the market?
TW: The culture and soul of these properties make us stand out. Our white water villas are a unique selling point as well, not just because they are big and spacious with two open-air decks, but because they are visually unique and appealing.
MI: How do you see the competition?
TW: The competition is strong. New resorts with new concepts and state-of-the-art facilities are coming up in unprecedented numbers. Travel trends are changing as well. So we have to constantly evolve and be on our toes all the time.
But we have a clear vision and a strategy; we are not following every new trend. We have a very strong base of repeater guests and they like this concept. We are keeping this concept as it is. We have no TVs in the rooms and we will keep it that way. We have no swimming pool and there will be no swimming pool. We stick to this originality. It’s important to keep in mind that we don’t cater to every segment.

Guests play beach volleyball in Diamonds Thudufushi. PHOTO/ MALDIVES INSIDER
MI: What are the steps being taken in light of the growing competition?
TW: Since our resorts are very well-established, we can’t make big changes and there is no need for that either. We just need to fine tune the product and add more details.
Over the past few years, we have added a new Japanese restaurant and several other dining options in both the resorts. The beach bars have also been changed to resemble that of a plaza area. We have installed a faster internet connection. Our maintenance programme is carefully managed, especially since we use a lot of white paint.
Apart from the simple yet important additions to the physical product, we are offering a lot of new experiences to our guests such as more beach dining and live cooking options.
Instead of trying to capture new markets, we concentrate mainly on the European market, where we are very strong. But even in those markets, we are investing heavily in attracting the younger generation of travellers. We are also in the Japanese honeymoon market, which is a very niche market for us. It will remain a priority.
MI: What is the next big change guests coming to Thudufushi and Athuruga will see?
TW: As of this Winter season, we are introducing a service that enables guests booking our water villas to personalise their room and stay. Before you arrive, you can choose different personalisation options on our website. Suppose if you want a yoga mat in your room, a private house reef snorkelling excursion, a special setup for your arrival or to prebook your restaurant or a massage you can just select those options and we will have everything ready for you by the time you arrive.
MI: Can you outline the efforts being made to implement the new service?
TW: The idea is to treat guests as if they are our friends. We want them to feel like they are arriving in their family holiday home, just like they go to their own private holiday home in the hills or in the woods. With our existing all-inclusive concept, you don’t have to worry about bills and so on. We want to extend this hassle-free holiday experience and create a home feel.
There is a software, which works on both ends. The guest can choose their preferred options via our website. They can identify complimentary options as well as services like private excursions that carry an additional charge. These options will be communicated to the room attendant’s mobile phone. For example, they will be able to see from their phone that the guest at water villa no. 29 doesn’t want alcohol in the minibar or if they want a specific kind of pillow.

Diamonds Athuruga. PHOTO/ DIAMONDS RESORTS
MI: Thudufushi and Athuruga are big on marine research. Can you highlight some of the initiatives?
TW: We have a long-standing cooperation with Bicocca University through which a PhD researcher is always based here in the island to conduct extensive research on corals. We partner with Manta Trust, whose researcher is also based in the island, and with the Olive Ridley Project. Additionally, we have established a coral regeneration project.
Our efforts also extend to in-house initiatives to reduce plastic and to increase awareness amongst our employees about eco-friendly practices. We train our employees on proper handling of plastic waste and waste management in general. Once a month, we also go to a nearby deserted island to clean the beach.
Our social responsibility programme is very comprehensive as well. We import equipments and donate them to schools in nearby islands. We bring in experts to conduct educational programmes for locals. For example, teachers from the gastronomic school in Switzerland conducted a 10-day programme in Mahibadhoo island in January for young locals to show them what they can expect in a resort, especially in F&B.
MI: What are your thoughts on the future of tourism in the Maldives?
TW: Maldives definitely holds a great potential. It’s a unique place and a dream of many people around the world. On these islands, you are away from the hassle and daily troubles of the city life and all the negativity in the world. You are on a totally isolated place where you can just relax.
In countries such as China and India, more and more people can now afford to travel. With the introduction of small hotels and guesthouses in the local islands and the increased air connectivity, more tourists across all segments of the market are going to come to the Maldives. More locals are going to benefit through tourism as more and more job opportunities are going to open up.

A water villa at Diamonds Athuruga. PHOTO/ DIAMONDS RESORTS
MI: What should be done by the industry to support this rapid expansion?
TW: We need to develop more locals to take over supervisory and managerial positions. The hotel school needs to expand, as this growth creates demand for young Maldivians. Hospitality is a very demanding job. Sometimes we have to work day in and day out. So the young generation should be made aware of these realities, so that they can be as passionate about serving others as we are.
At the same time, we have to give them opportunities. Working with an international company like Planhotel Hospitality Group, there is the opportunity to move abroad and work elsewhere. Suppose if a Maldivian chef wants to develop his skills, he can work at our property in Switzerland, Kenya or anywhere else. A perfect example of this cross-property training is our resident manager, who has worked at our properties in countries such as Switzerland, Zanzibar and Malindi. Our head barman was also recently taken to Italy for a wine tour.
I grew up in a small village in Switzerland, but I have travelled all over the world. The key is to try and never stop. If you want to be the biggest chef in the world, there is nothing stopping you. You can be where you want to be, if you try. In terms of following your dreams, there is no better industry than hospitality. If you are passionate about what you do, there is nothing that you can’t achieve in this industry!
Featured
Madifushi Private Island makes impact at ILTM Asia Pacific 2025

Madifushi Private Island has announced its successful participation in the International Luxury Travel Market (ILTM) Asia Pacific 2025, which took place from 30 June to 3 July at the Sands Expo & Convention Centre in Singapore.
ILTM Asia Pacific is an exclusive, invitation-only luxury travel event, recognised for bringing together the world’s foremost luxury travel advisors, high-end hospitality brands, and experience curators. The event serves as a key platform for forging meaningful connections and crafting bespoke itineraries for high-net-worth individuals across the Asia Pacific region.
As Madifushi Private Island continues to position itself at the pinnacle of luxury, its presence at this esteemed event offered a strategic opportunity to present the resort’s distinctive offerings to a targeted audience of industry professionals and media. Delegates at ILTM engaged in pre-scheduled one-to-one appointments, networking sessions, and educational forums with some of the most influential figures in the luxury travel sector.
Ali Shakir, Group General Manager of MIC Group, commented, “Our participation in ILTM Asia Pacific reflects our commitment to sustained growth and excellence within the luxury travel sphere. This platform enables us to connect with the right partners to attract discerning travellers to Madifushi, ensuring that our brand repositioning truly reflects our luxury potential.”
Ibrahim Inad, Commercial Director of MIC Group, added, “It was an honour to represent Madifushi Private Island at ILTM Asia Pacific this year. Being among prestigious luxury brands and esteemed advisors reaffirmed our dedication to redefining the Maldivian luxury experience, while upholding authentic hospitality and personalised service.”
Throughout the event, Madifushi Private Island showcased its tailored experiences, bespoke services, refined culinary offerings, and unspoilt natural surroundings — all of which resonate with the evolving preferences of the luxury traveller in the Asia Pacific region.
Participation in ILTM Asia Pacific 2025 represents a key milestone in Madifushi Private Island’s journey to broaden its presence within the global luxury travel arena. The resort aims to foster strong partnerships with leading travel advisors and agencies, welcoming a new wave of discerning visitors to the Maldives.
Located in the tranquil Meemu Atoll, Madifushi Private Island is an elegant retreat offering carefully curated luxury experiences rooted in authentic Maldivian hospitality. Set amidst the turquoise waters of the Indian Ocean, the island is a sanctuary for those in search of serenity, bespoke services, and transformative moments.
Action
Jesse Mendes to ride at 2025 Four Seasons Maldives Surfing showdown

Brazilian surf icon Jesse Mendes has been confirmed as one of the competitors for the 2025 Four Seasons Maldives Surfing Champions Trophy. A former contender on the Championship Tour and winner of the 2018 Triple Crown of Surfing, Mendes is set to bring his trademark power, fluid style, and love of alternative boards to the prestigious event held at Four Seasons Resort Maldives at Kuda Huraa.
Mendes expressed his excitement at the invitation, recalling a moment with fellow Brazilian surfer Adriano de Souza, who had previously received his own call-up to the event. Mendes recounted how de Souza had eagerly accepted the invitation on the spot, not wanting to give Four Seasons a chance to reconsider—a testament to the event’s reputation among professional surfers. Now, Mendes is preparing for his own turn in the lineup and is eager for what lies ahead.
The Surfing Champions Trophy is renowned for its distinctive format, inviting six elite surfers to compete on single fin, twin fin, and thruster (tri-fin) boards across three rounds, before a grand final in which they choose their preferred board to battle for the title. With heats staggered by age and a handpicked field of legends, the event offers a blend of competitive intensity and playful camaraderie, set against the backdrop of some of the world’s most perfect waves.
At 31, Mendes built his competitive career on his dynamic rail work and comfort in heavy barrels. Since stepping back from the professional circuit, he has turned his attention to the more expressive side of surfing, favouring twin fins and riding boards shaped by Album Surfboards. He shared his enthusiasm for the upcoming twin fin division and revealed that he has been collaborating with shaper Matt Parker—who has crafted boards for past Surfing Champions Trophy competitors Josh Kerr and Coco Ho—to prepare for the contest. Confident in Parker’s expertise, Mendes joked that his only job now is to surf.
Beyond the waves, Mendes is also looking forward to the full experience at Kuda Huraa. Having visited the Maldives before, he is relishing the opportunity to return and surf pristine waves in an intimate and relaxed competition format. He spoke warmly of the luxury offered by Four Seasons, especially the prospect of long surf sessions followed by world-class dining with his wife on a secluded island paradise.
The Surfing Champions Trophy is as celebrated for its setting as for its surfing. From the flawless right-handers of nearby Sultans to the lush tropical charm of Kuda Huraa, the event offers an unforgettable experience for both participants and guests. Those staying at the resort during the tournament can watch the action up close from luxury surf vessels anchored at the lineup.
With Jesse Mendes and Craig Anderson now confirmed, anticipation is mounting for this year’s showdown. Three additional international invitees and one Maldivian wildcard are set to be announced soon.
Four Seasons Resort Maldives at Kuda Huraa is also inviting guests to embrace the spirit of surfing with the Surf’s Up package. Combining expert coaching from Tropicsurf professionals with guided surf excursions to iconic local breaks, the package offers a complete surf lifestyle experience. Guests can enjoy daily yoga sessions, a soothing massage at The Island Spa, breakfast each morning, round-trip speedboat transfers, and premium surf equipment—all from the comfort of the resort’s idyllic island setting.
Excursions
Rannamaari Dive Fest 2025 returns to Dhawa Ihuru

On 24th July, Dhawa Ihuru will welcome ocean enthusiasts, divers, and cultural travellers to its annual Rannamaari Dive Fest, commemorating 26 years since the Rannamaari Shipwreck became a part of the island’s renowned house reef.
Located just 25 minutes from Velana International Airport by complimentary speedboat, Dhawa Ihuru offers a bold yet relaxed island escape, encircled by one of the Maldives’ most vibrant house reefs. Recognised as one of the Best House Reefs in the Maldives by the Travel + Leisure Asia Luxury Awards 2025 and certified as a PADI 5-Star Dive Resort, the property blends all-inclusive comfort, contemporary design, and genuine hospitality—making it an ideal destination for divers and reef lovers alike.
Situated on the edge of the house reef, the Rannamaari Shipwreck is a sunken dredger that has evolved into a thriving artificial reef since 1999. Now home to nurse sharks, batfish, coral, and a wealth of marine life, it stands as both a celebrated dive site and a symbol of reef restoration.
As part of this year’s festivities, guests will be invited to dive the Rannamaari wreck on guided explorations led by Dhawa Ihuru’s PADI Dive Instructors. The full-day celebration will also include marine conservation talks, Save the Reef educational snorkelling sessions, cultural and wellness workshops inspired by the island, culinary activities, dedicated children’s corners, and a beachfront sunset cocktail gathering.
According to Elias Pertoft, General Manager of Dhawa Ihuru and Banyan Tree Vabbinfaru, “Rannamaari Dive Fest 2025 is more than a celebration. For over two decades, our team has nurtured the reef, welcomed divers and ocean lovers from around the world, and shared the magic of this shipwreck and its transformation. As a PADI 5-Star Dive Resort, we take great pride in creating immersive experiences that are not only exciting but also educational and regenerative. We look forward to welcoming our guests—whether first-time divers or long-time ocean lovers—to be part of this continuing journey.”
Dhawa Ihuru has long held a reputation as an environmentally conscious resort, and was one of the first in the Maldives to implement electric reef methods. Its pioneering Barnacle Project—launched in November 1996—is a structure modelled on a barnacle shell, measuring approximately four metres in height and six metres in width, located at a depth of six metres. It has become an enduring symbol of the resort’s commitment to reef restoration.
Following the Barnacle Project, the resort introduced the Necklace electric reef in 1998, and the Lotus reef at its sister property Banyan Tree Vabbinfaru in 2001. Located just five minutes away by speedboat, both resorts have since expanded their coral regeneration efforts to include techniques such as micro-fragmentation, mid-water nurseries, and coral rope nurseries.
During the Rannamaari Dive Fest, guests will have the opportunity to join the Save the Reef snorkelling activity and witness ongoing marine conservation projects. Guided by resident marine biologists from the Banyan Tree Marine Laboratory, snorkellers can expect to encounter a vibrant array of marine species including blacktip reef sharks, stingrays, turtles, parrotfish, and many others.
From 24th to 31st July 2025, visitors can take advantage of exclusive Dive Centre and Water Sports offers, with up to 30% off selected experiences. Beginner divers will be able to participate in Discover Scuba Diving sessions, while certified divers can opt for 5- or 10-dive packages—each beginning with a guided exploration of the Rannamaari Shipwreck.
For those seeking year-round flexibility, the Dive More, Pay Less package offers bundled PADI dive sessions and continuing education courses, providing guests with the opportunity to explore the ocean at their own pace.
Whether embarking on their first dive or returning for another chapter in their underwater journey, Rannamaari Dive Fest 2025 offers a meaningful and memorable way to connect with the ocean, Maldivian culture, and a legacy of marine regeneration.
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