“Maldives…the sunny side of life” launches a global advertising campaign with BBC
Maldives.net.mv – Maldives Marketing and PR Corporation (MMPRC) have launched a global advertising campaign with BBC to promote the Maldives as a tourism destination. The campaign which will run from September to October 2014 will feature the unique aspects of the Maldives tourism product under the tag line “Sunny side of life” in a new 30 second commercial reaching to a worldwide audience across important regional markets of Europe, Asia Pacific, South Asia, Middle East, America and North Africa. In addition, the advertisement will be run on site bbc.com, video on demand section with 793,651 impressions across weather.
The campaign aims to raise the profile of Maldives as a world class destination appealing to affluent travellers by reminding them of Maldives as a holiday destination and persuading potential tourists to visit, as well as strengthening the positive image of the destination.