Minor Hotel Group supports new Maldives Tourism Campaign


Maldives.net.mv – Minor Hotel Group (MHG), have been chosen to showcase their destinations in the Maldives tourism commercial by Maldives Marketing and Public Relations Corporation (MMPRC).  MHG operates six properties within the Maldives, five of these properties were filmed in July this year by the film crew commissioned by MMPRC.

September marks the launch of MMPRC’s global advertising campaign with BBC World to promote the Maldives as a tourism destination, reaching a worldwide audience across important regional markets of Europe, Asia Pacific, South Asia, Middle East, America and North Africa. The campaign will run from September to October 2014 and features the unique aspects of the Maldives tourism, filmed on location at Huvafen Fushi, Anantara Kihavah Villas, Anantara Dhigu, Anantara Veli and Naladhu Maldives under the tag line “Sunny side of life” in a new 30 second commercial. In addition, the advertisement will be run on site bbc.com, video on demand section with 793,651 impressions across weather.

The campaign aims to raise the profile of Maldives as a world class destination appealing to affluent travellers by reminding them of Maldives as a holiday destination and persuading potential tourists to visit, as well as strengthening the positive image of the destination.

701,704 tourists have visited the country this year from January to July.  This is a substantial growth of 11.8 percent compared to the same period in 2013.

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