Thomas Cook India launches “Fusion Holidays”
Maldives.net.mv – Thomas Cook (India), India’s leading integrated travel and travel related financial services company, has introduced an innovative product line- ‘Fusion Holidays’, to target a new emerging Indian consumer segment.
Thomas Cook India’s internal research and trend reports had highlighted the emergence of a new market segment- an increasingly value conscious consumer but an individual in his own right; hence looking for value saver travel packages without losing out on personalisation. Thomas Cook’s strength in its group travel business gives it powerful economies of scale, which when coupled with its Personalised Holidays (FIT business) offers unique flexibility and freedom. Thus was conceived a delightful amalgamation- ‘Fusion Holidays’- which allows for the price advantages of group rates (fixed departures) and the freedom to customise one’s itineraries at the destination.
And for the Indian traveler of today, Fusion Holidays’ colloquial tag line captures this duality delightfully- “Saath bhi, Akele bhi”!
Thomas Cook’s Fusion Holidays offers an alluring array of dream vacations including idyllic island bliss in the Maldives.
Thomas Cook India’s Fusion Holidays are air-inclusive packages: a combination of airfare (with taxes), accommodation at hotels and essential sightseeing. While the departure dates and hence air travel is fixed, customers can personalise all other components- be it an upgraded hotel stay, add on sightseeing tours, extended stays, etc.