In a focussed initiative to give fillip to travel to the Maldives, Thomas Cook India, India’s leading integrated travel services company has signed a strategic agreement with the Maldives Marketing and Public Relations Corporation (Visit Maldives) to enhance visibility and visits to the destination.
Given positive consumer sentiment due to announcements on the vaccine and significant lockdown fatigue, Thomas Cook India’s Holiday Readiness Report (December 2020) reveals that international destinations are seeing a marked upward demand trajectory with 48 per cent of respondents keen to take an international holiday in 2021. Consumer interest in short haul destinations, including the Maldives, is significant at 50 per cent.
With Maldives having reopened its borders in July, Thomas Cook India has witnessed an encouraging increase in demand/interest. To catalyse this demand, its strategic agreement with Visit Maldives intends to create high visibility and steer India’s demand potential towards Maldives.
“We are delighted to partner with the Maldives Marketing and Public Relations Corporation to jointly promote Maldives as destination of choice for our range of Indian traveller segments — including millennials, young working professionals, ad-hoc groups of friends and families,” Rajeev Kale, President and Country Head – Holidays, MICE, Visa, Thomas Cook (India) Ltd, said.
“The Maldives has been an aspirational destination for Indians and our strategic intent will focus on highlighting the benefits/USPs of easy access and a free visa-on-arrival process, coupled with its eclectic vibe, stunning natural vistas and exclusive resorts to steer consideration towards Maldives and drive demand.”
Maldives holds special appeal for Indians: from its pristine blue waters, stunning panoramic vistas, exotic marine life and exciting-fun water sports to its exclusive island resort stays with unique water bungalows/ocean villas.
It is also a preferred destination for the celebration of special occasions, weddings and honeymoons as well.
Thomas Cook India intends to extend its marcom to its wide range of viable consumer segments across Leisure, B-Leisure and Corporate MICE spanning India’s metros as well as Tier Two and Three source markets.
Thomas Cook India and Visit Maldives strategic agreement will deepen the relationship between both parties, and leverage this to spotlight Maldives as a preferred destination that promises a relaxing holiday with a diversity of exciting experiences.
The partnership will also ensure a reiteration of safety and hygiene – a key aspect to build consumer confidence in travel in the Covid era.
“We have selected Thomas Cook India – India’s leading and highly respected tour operator – to commence our activation in the high potential Indian market. Currently, India ranks second among the key arrival markets to Maldives. We expect that this partnership will increase arrivals from a range of Indian traveller segments,” Thoyyib Mohamed, Managing Director of Visit Maldives, said.
“We would like to highlight that Maldives is not just a honeymoon destination, it offers a variety of experiences for a diverse range of travellers. We are definitely delighted to commence this collaboration and hope that our efforts in marketing Maldives, and improving the relationship between the two parties, will be successful.”
Assured insured secured programme
To ensure health and safety of customers, Thomas Cook India has put together a holistic three pronged customer confidence-building programme in the form of the Assured Insured-Secured that covers every aspect of physical safety as well as mental and financial security to give the customer complete peace of mind.
The company has launched several meaningful initiatives: Doctor on Call 24×7 service in partnership with Apollo Clinics; India’s first Safe Holiday Helpline, a free service offering expert guidance & assistance for safe holiday planning, visa assistance, country specific updates, on-ground health and safety measures, health certification, etc. and seamless Covid-negative certification services via a tie up with ICMR accredited labs.
Atmosphere Core expands in South Asia with Atmosphere Living ultra-luxury residences
Atmosphere Core, a globally renowned name in hospitality, has announced the launch of Atmosphere Living as part of its continued expansion in South Asia. Headquartered in India, this new company will offer branded ultra-luxury residences with customised end-to-end amenities and indulgences, including coffee lounges, wine cellars, private transport, and bespoke concierge services.
The global branded residences market has experienced a remarkable 150 percent growth over the past decade, and projections indicate a surge in demand. With the real estate veteran Sandeep Ahuja at the helm as Managing Director, Atmosphere Living is strategically positioned to capitaliSe on this demand.
Atmosphere Living will focus on a conscious design philosophy. All properties will be built in harmony with the environment and will incorporate features such as smart recycling, efficient waste and water management, and green energy solutions.
Sharing his insights on the launch, Salil Panigrahi, Managing Director, Atmosphere Core, said, “Atmosphere Living will bring a distinctive offering to India, and is a brand to watch out for. It will combine Ahuja’s decades of experience, knowledge, and industry network in real estate with Atmosphere’s hospitality expertise, introducing unparalleled serviced residences in India.”
Positioned in major metropolitan areas, established second-home destinations, and undiscovered scenic locales nationwide, these projects will also present lucrative investment opportunities. Elite homeowners will have the option to lease their residences back to Atmosphere Living, allowing them to be rented out for income generation.
Sandeep Ahuja, Managing Director, Atmosphere Living, said, “There is currently a gap in the Indian realty landscape for ultra-indulgent serviced homes catering to affluent consumers. We aim to bridge this gap by curating serviced homes that offer indulgences such as entering homes using smart key cards, 24/7 butler services, fine dining, and co-working spaces, among others. Our ultimate desire is to enable our customers to experience a life of true luxury and exclusivity.”
A night of celestial wonders, luxury, and cosmic inspiration at Anantara Kihavah SKY Observatory by British astronaut Tim Peake
Anantara Kihavah Maldives Villas celebrated a historic milestone with the exclusive visit of the renowned British astronaut, Tim Peake. On the evening of November 2, Astronaut Peake hosted an exclusive space talk at SKY Observatory, the finest overwater observatory in the Indian Ocean, housing the most powerful telescope in the Maldives.
Perched gracefully over the pristine Maldivian waters, SKY Observatory provided an idyllic setting for this extraordinary event, complemented by a stunning sunset. The exclusive gathering attracted a full house of eager guests to a delightful evening that seamlessly blended science, luxury, and natural beauty.
The evening commenced with a lovely cocktail reception, where guests were serenaded by the soulful tunes of a live saxophone band. Attendees savoured exquisite cocktails and canapés as they eagerly awaited Tim Peake’s presentation.
Tim Peake’s talk unveiled his personal journey, where he shared his path to becoming an astronaut and narrated the rigorous training that astronauts undergo. He provided insights into life in space, the daily challenges faced by astronauts, and the awe-inspiring experiences he encountered during his
historic mission. He also offered a glimpse into his exciting future projects, leaving the audience both inspired and spellbound.
Following Tim’s presentation, an interactive Q&A session allowed guests to engage directly with the British astronaut. The audience posed thoughtful questions, deepening their understanding of astronauts’ unique experiences and the intricacies of space exploration.
The event was further enriched by the presence of the resort’s three SKY gurus, Hammadh Rasheed, Zunnoon Ahmed, and Ali Arushal, who conducted a stargazing session for the guests afterward.
The success of the event was evident in the overwhelmingly positive feedback from attendees, who left with a deeper appreciation for space exploration and a memorable evening to cherish.
The evening marked a significant moment in Anantara Kihavah’s history, showcasing the resort’s commitment to offering unique and memorable experiences for its guests. The presence of Tim Peake, a celebrated astronaut and highly accomplished author, added an extraordinary dimension to the resort’s already spectacular offerings.
Tim Peake is a renowned British astronaut who made history as the first official British astronaut to visit the International Space Station (ISS) and conduct a spacewalk during his six-month mission. He also achieved the remarkable feat of running the London Marathon from space. Beyond his extraordinary space endeavours, Tim is also a bestselling author with his most recent book Space: A thrilling human history published earlier this month.
An astronomer’s paradise, Baa Atoll in the Maldives, is one of the best places on earth to enjoy stargazing due to its proximity to the equator. Anantara Kihavah Maldives Villas promises a voyage of discovery on a private Indian Ocean Island, with Sky—an overwater observatory and luxury cocktail bar—providing guests a chance to sip champagne under the stars and explore the Universe.
Visit Maldives website adds atolls segment to showcase diverse regions
Maldives Marketing and Public Relations Corporation’s (MMPRC/ Visit Maldives) has added a new segment to the official Visit Maldives Website specified for atolls showcasing the diversity of the Maldives.
The segment, now live at atolls.visitmaldives.com provides in depth information regarding the different regions of the Maldives, divided by atolls, to refine the traveller’s experience, commencing with an in-depth exploration of Addu Atoll and Fuvahmulah Atoll.
With 26 atolls, the Maldives offers a wide array of unique accommodations and awe-inspiring travel experiences, and this informative section of our website will serve as a gateway to discover the hidden treasures unique to each area. This falls under MMPRC’s initiatives to encourage tourism growth in all regions of the Maldives, broadening exposure to the diverse tourism products available in the Maldives.
The goal is to elevate Visit Maldives’ digital marketing landscape by showcasing the Maldives as more than just a honeymoon destination with various accommodation options. This initiative is driven by a desire to increase awareness about the distinctive offerings within each of the Maldives’ atolls. It aims to positively shape their perception of the Sunny Side of Life brand by curating engaging content that highlights the unique features of the atolls and diverse experiences available in the islands.
Additionally, the initiative will target the affordable luxury market to promote the Maldives as the most appealing option for short holidays and weekend getaways under a unified Maldives brand umbrella.
MMPRC aims to continue exploring other atolls in the Maldives as well, encouraging growth and tourism development in all regions of the Maldives, building on the foundation we have created to promote the destination beyond the traditional paradigms of sun, sand, and sea.
News3 days ago
Manta Air elevates to new heights with international flights to India starting from 2024
News7 days ago
Sheraton Maldives announces spectacular Festive Artisan Market: A day of culture, creativity, and community
News6 days ago
Angsana Velavaru welcomes new Executive Assistant Manager for Food and Beverage; ready to enhance culinary experience for “Festive Moments in our Hearts”
Celebration1 week ago
Amari Raaya Maldives unveils an extensive Festive Season programme
Awards1 week ago
Emerald Maldives Resort & Spa honored as Unrivaled Luxury Leader of 2023
Celebration3 days ago
Milaidhoo Maldives: Seven years of luxury and tranquility in paradise
News1 week ago
Bandos Maldives unveils tropical festive cheer
Family1 week ago
JOALI BEING introduces multi-generational playground to enrich wellbeing vacations for families