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The St. Regis Maldives introduces multi-sensory collaboration with Farina est. 1709

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When two houses shaped by centuries of heritage come together, the result is more than a collaboration: it is a sensorial journey. The St. Regis Maldives Vommuli Resort and Farina est. 1709, the world’s oldest fragrance house, have announced their exclusive partnership, transforming scent into extraordinary travel moments. Blending olfactory tradition with modern hospitality, the collaboration celebrates refinement, craftsmanship and a contemporary vision of luxury – shifting from superficial display to authentic, personal experiences that leave a lasting impression, set within one of the world’s most spectacular destinations.

To mark the beginning of the partnership, the island resort located in the Dhaalu Atoll introduces a curated series of offerings around the Easter season, bringing together fragrance, fine dining and meaningful encounters.

On April 1, an exclusive dinner inspired by the signature notes of the original Eau de Cologne translates the brand’s olfactory heritage into a refined gourmet experience. Each course reflects a distinct scent note: bergamot in ceviche with amberjack and black truffle, orange blossom with prawns, a refreshing lime and peach sorbet, lobster ravioli with grapefruit sabayon, as well as mandarin and vanilla in a delicate mille-feuille accented with lavender and jasmine. The menu unites fragrance and cuisine in a multisensory moment, complemented by carefully selected wines that enhance the aromatic profile of each course.

Throughout April, a bespoke signature cocktail inspired by the fresh, citrus-forward character of Eau de Cologne takes centre stage at the iconic Whale Bar, inviting guests to ease into the evening overlooking the Indian Ocean. The programme is further enriched by exclusive fragrance masterclasses for small groups, offering an intimate introduction to the art of perfumery.

In 1709, Johann Maria Farina laid the foundation of modern perfumery with Eau de Cologne, giving name to an entire fragrance category. Guided by Louise Farina, Managing Director and ninth-generation family member, guests discover the raw ingredients that define the original Eau de Cologne, learn how notes interact and explore how personal expression can be translated into scent. Participants refine the original fragrance base with selected essences, creating their own bespoke perfume – a keepsake that carries the spirit of the resort far beyond the stay.

The partnership is deeply rooted in the heritage of both brands. Caroline Astor, the grande dame of New York society and a defining figure behind the original St. Regis, understood fragrance as a powerful expression of identity, refinement and social ritual. In an era when scent was an essential marker of elegance, perfume accompanied every grand ball, salon gathering and moment of arrival. This appreciation for timeless fragrance lives on today through The St. Regis Maldives partnership with Farina est. 1709, whose heritage mirrors the brand’s own devotion to craftsmanship, tradition and modern luxury.

“When two houses with such strong heritage come together, something truly special emerges. The original Eau de Cologne is a cultural icon with over 300 years of history. This partnership allows us to present our heritage in a setting that itself stands for the highest standards, tradition and timeless elegance,” says Louise Farina.

Beyond the Easter season, the collaboration will remain a highlight of the year and continue in autumn as part of the 10th anniversary celebrations of The St. Regis Maldives Vommuli Resort. The programme will showcase new fragrances inspired by destinations across the globe, thoughtfully paired with curated culinary experiences where scent, wine and gastronomy converge. The journey is enhanced by exclusive, limited-edition keepsakes – personal treasures that carry the memory of the stay long beyond departure.

Vincent Pauchon, General Manager of the resort, comments: “We place great value on authentic, thoughtfully crafted experiences. Collaborating with Farina est. 1709 allows us to bring together fragrance and hospitality in a thoughtful way, drawing on shared values of heritage, craft and attention to detail. This partnership reflects our approach to offering our guests something distinctive, rooted in excellence and genuine storytelling.”

With this collaboration, The St. Regis Maldives Vommuli Resort and Farina est. 1709 set a statement for a form of luxury that is quiet yet impactful. Fragrance becomes the invisible signature of every stay – subtly present in every moment.

Culture

Visit Maldives brings spirit of island Eid to worldwide audiences

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The spirit, colour, and traditions of a Maldivian island Eid will take centre stage this festive season as Visit Maldives Corporation (VMC) prepares to deliver immersive daily coverage of the Eid celebrations from Raa Atoll Meedhoo, bringing one of the country’s most vibrant cultural festivities to audiences around the world.

Beginning on 26 May, Visit Maldives will provide daily coverage from the island across its social media platforms and digital channels, continuing through 30 May. The initiative will showcase the atmosphere, traditions, and community celebrations that define Eid in the Maldives, offering audiences a deeper connection to the cultural identity of the islands beyond their well-known luxury experiences.

Throughout the five-day coverage, Visit Maldives teams will provide daily updates, feature segments, and behind-the-scenes storytelling from the island, capturing traditions that continue to shape community life across the Maldives. The campaign aims to position Maldivian culture and heritage as a central part of the destination experience while highlighting the unique character of local island communities.

Among the key traditions featured is Vedhuma Dhiyun, a longstanding custom where groups of islanders formally seek permission from community elders and leaders to begin Eid festivities. The practice reflects the strong communal values and cultural continuity preserved within island life.

The celebrations will also spotlight Bodu Mas, one of the most recognised Eid traditions in the Maldives. Meaning “big fish” in Dhivehi, the celebration centres around a giant fish structure crafted from woven coconut palm leaves and ceremonially carried through the island in a lively communal gathering rooted in the Maldives’ seafaring heritage.

Another major highlight is Maali Neshun, a traditional performance where participants dress as mythical figures and spirits using handcrafted costumes made from coconut leaves and local materials. Accompanied by the rhythmic sounds of boduberu drums, the performances transform the island into a visually striking cultural celebration.

The campaign will additionally feature Koadi Kendun, a traditional community event centred around a decorated wooden structure crafted from coconut palm materials. The celebration combines performance, competition, and artistic expression, reflecting both longstanding traditions and evolving forms of island creativity.

Speaking about the initiative, Ibrahim Shiuree, CEO and Managing Director of Visit Maldives Corporation, noted that showcasing living traditions and community celebrations remains an important part of strengthening destination storytelling.

“The Maldives is shaped not only by its natural beauty, but also by the traditions, people, and communities that continue to preserve our cultural identity. Through this campaign, we want global audiences to experience the warmth, creativity, and spirit of a Maldivian island Eid in an authentic and meaningful way,” he said.

He also acknowledged the support and collaboration of the people of Raa Meedhoo, particularly the communities of Hulhangu Avah and Irumathi Avah, along with the Raa Meedhoo Island Council, for their role in supporting and facilitating the initiative and helping bring the island’s Eid celebrations to wider international audiences.

Following the daily coverage period, Visit Maldives will continue the initiative through long-form storytelling content scheduled for release from next month onwards on its YouTube platform, offering in-depth features, interviews, and cultural narratives from Raa Meedhoo and its celebrations.

Through this campaign, Visit Maldives continues to expand destination storytelling by highlighting the Maldives as a place shaped not only by its natural beauty, but also by its living traditions, island communities, and cultural heritage.

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The Standard, Maldives launches guided manta ray excursions to Hanifaru Bay

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The Standard, Maldives invites travellers to discover the magic of manta ray season, an extraordinary, time-limited spectacle set against one of the Maldives’ most sought-after marine destinations. With seamless access to the world-renowned Hanifaru Bay, guests can experience one of the ocean’s most mesmerising encounters, all from the comfort of a vibrant island escape.

Ideally located just a short distance from Baa Atoll, recognised as a UNESCO Biosphere Reserve, The Standard, Maldives effortlessly blends natural beauty with a playful, lifestyle-driven sense of escape. Surrounded by a thriving house reef, powder-soft white sands, and crystal-clear lagoons, the resort offers a vibrant gateway to the season’s most captivating experience: swimming alongside majestic manta rays.

Manta ray season transforms the waters near Hanifaru Bay into a global marine hotspot. Drawn by plankton-rich currents, these graceful giants gather in remarkable numbers, creating a rare opportunity for guests to witness, and more importantly swim with, one of the ocean’s most awe-inspiring species. Easily accessible from the resort, curated excursions ensure guests can experience this phenomenon in a safe, guided, and unforgettable way.

“Our location offers guests a rare gateway to one of the Maldives’ most iconic natural wonders,” said Carlos Pradas, Operations Director at Drift Dive Centre and Water Sports of The Standard, Maldives. “Manta season is truly special, it’s not just about seeing them, it’s about being in the water, sharing the moment. It’s an experience that stays with you long after you leave.”

Whether traveling as families, couples, or groups of friends, The Standard, Maldives offers something for every kind of traveller. Families can bond over snorkelling safaris, dolphin cruises, and beachside adventures, while couples can retreat to villas with private pools, indulge in intimate dining experiences, and soak in uninterrupted ocean views. To elevate the stay further, guests can enjoy a Premium All-Inclusive offering, designed for effortless island living, from diverse dining concepts and curated experiences to seamless access to excursions, allowing travellers to focus on what matters most: the experience.

Highlights include guided excursions to Hanifaru Bay during manta season, offering rare opportunities to swim alongside manta rays in their natural habitat. Guests can also enjoy direct access to a vibrant house reef from overwater villas and calm, swimmable lagoons from beach villas, alongside a dynamic mix of wellness, music, and immersive lifestyle experiences. Spacious villas are thoughtfully designed to deliver both comfort and privacy, creating a seamless island escape. Blending contemporary island culture with extraordinary natural encounters, The Standard, Maldives invites guests to embrace a season like no other. Limited season, limitless wonder. Book now to experience manta ray season before it ends.

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Centara Mirage Lagoon Maldives introduces lagoon daycation package

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Located within The Atollia by Centara Hotels & Resorts, Centara Mirage Lagoon Maldives, an underwater-themed, family-focused resort, invites guests to rediscover the joy of island living with the launch of The Mirage Escape Package, a thoughtfully curated day experience designed for families, friends, colleagues, and those seeking a refreshing change of pace surrounded by turquoise waters and vibrant island energy.

Set within a lagoon setting, the experience blends leisure, dining, relaxation, and shared moments into one seamless day by the sea. Guests are welcomed to enjoy sun-filled hours across the resort’s expansive recreational spaces, from its signature lazy river and water park to relaxed beachfront settings designed for connection and effortless island enjoyment.

At the heart of the experience is a leisurely lunch buffet at The Sailhouse, complemented by two rounds of beverages, along with water, coffee, and tea during meals. Guests also enjoy full access to the resort’s family-friendly facilities, including the swimming pool, lazy river, and water park, alongside exclusive savings on food and beverage experiences throughout the day.

For those looking to elevate their escape further, SPA Cenvaree offers a 60-minute Balinese Massage at a special rate, creating a moment of calm and restoration within the island setting. Day-use rooms are also available at an additional rate for added comfort and privacy, while groups of 20 guests or more will enjoy one complimentary day-use room as part of the experience.

To ensure a seamless journey, complimentary return ferry transfers are included, offering convenient access between Malé and the resort.

The Mirage Escape Package is priced at USD 110 net per person, with special pricing for children aged 6 to 11 years at 50% off the adult rate. Valid until 31 July 2026. For reservations and further information, guests may contact +960 931 0753 or fbmgrcmlm@chr.co.th.

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