News
OV Traveller Club unveils new era of regenerative luxury
On November 18, 2024, Patina Maldives hosted a memorable evening as OV Holidays unveiled its new identity as OV Traveller Club. The rebranding marked a significant evolution, reflecting a commitment to sustainability, luxury, and meaningful connections, encapsulated in the new motto: “Discover Yourself.”
The evening commenced with opening remarks from Emma, Strategic Partnership Manager, who welcomed guests and introduced the themes of transformation, sustainability, and the vision behind OV Traveller Club. Her speech offered insight into the journey that led to the rebranding.
Ellice, the Chief Operating Officer, elaborated on this transformation during her keynote address. She highlighted how the brand, initially focused on bespoke luxury travel, became a preferred choice for global celebrities, royal families, and discerning travellers from regions such as the Middle East. However, challenges in the evolving travel industry, including market saturation and compromised service quality in the Maldives, prompted OV Traveller Club to chart a new course. This transformation focused on exclusivity, sustainability, and exceptional service. Ellice also acknowledged the pivotal role of Shafraz Fazley, Founder and Managing Director, whose vision and leadership laid the groundwork for this evolution. Fazley’s dedication to innovation and excellence was instrumental in shaping the strategic direction of OV Traveller Club.
Dr. Nisha Abu Bakar, Director of OV Traveller Club, delivered an impactful address on the growing trend of conscious travel and the importance of integrating luxury with sustainability. She underscored the brand’s mission to combine ecological preservation, cultural sustainability, and luxury experiences. This vision aligns with the Maldives Fifth Tourism Master Plan 2023–2027 and the UN Sustainable Development Goals.
Dr. Nisha pointed to the pandemic as a transformative moment for the travel industry, shifting travellers’ perspectives and emphasising the need for “conscious paradise” destinations. OV Traveller Club embraces this shift by offering purpose-driven journeys that balance nature, culture, and sustainability. She described the brand as a custodian and architect of tomorrow’s paradise, dedicated to delivering transformative travel experiences without compromising luxury.
The evening also featured the introduction of initiatives such as “Gentle Footprints,” showcasing OV Traveller Club’s dedication to regenerative tourism—leaving destinations in better condition than they were found. Dr. Nisha detailed key strategies such as reducing carbon footprints, wildlife conservation, supporting local communities, and promoting cultural sustainability. These efforts align with global sustainability standards, including GSTC indicators, and support local initiatives to enhance sustainable tourism practices.
The brand’s commitment to education and inclusivity was also emphasised. Initiatives include customer education programs, staff development, and Diversity, Equity, and Inclusion (DEI) commitments. OV Traveller Club aims to leave a positive legacy by fostering meaningful engagement, mentorship workshops, local employment, women’s empowerment in tourism, and cultural preservation.
Dr. Nisha concluded by emphasising the brand’s goal of achieving not just sustainability but regenerative sustainability, aiming to create improved environments for communities and travellers while promoting slow, authentic travel experiences as a cornerstone of modern tourism.
Guests participated in a coral planting session led by Patina’s marine biologists, reflecting OV Traveller Club’s dedication to marine conservation. The evening concluded with a beachside BBQ, vibrant cultural performances, and reflections on the partnerships that have been instrumental in the brand’s success.
The launch of OV Traveller Club marks a bold new chapter in luxury travel, prioritising meaningful connections, sustainability, and excellence. By aligning with both national and global goals, OV Traveller Club is setting new standards for luxury tourism in the Maldives and beyond.
News
ONE Atmosphere: Atmosphere Core enters extended-stay market with fourth brand
Leading hospitality company, Atmosphere Core has announced the launch of its fourth brand, ONE Atmosphere, marking its strategic entry into the extended-stay segment. Designed for today’s work–live–travel flow, ONE Atmosphere will offer fully serviced apartments that combine the freedom and expanse of residential living with the consistency of hospitality, including branded amenities, seamless concierge services, and thoughtful design details.
Speaking about the launch, Salil Panigrahi, Managing Director, Atmosphere Core, said, “As travel becomes more fluid and work becomes borderless, guests expect more than a hotel room, they expect a lifestyle solution. They want a space that adapts as they move through different cities, work patterns, and rhythms of everyday life. ONE Atmosphere is designed to meet this shift by offering a reliable model of flexible living that blends the warmth of home with the precision of hospitality. Our spaces will be consistent, functional, design-led, and deeply attuned to how people live today.”
Building on this guest-centred philosophy, the design of ONE Atmosphere will focus on efficient layouts, layered with calming materials and curated local art to create intuitive environments that feel welcoming, practical, and visually inspiring. Every element will aim to enhance comfort and usability while reflecting a sense of place.
ONE Atmosphere apartments will be built for living, not simply staying overnight, with hotel-style services operating quietly in the background. Across all locations, the brand will deliver ‘ONE Experience’, a portable sense of home ideal for long stays, relocations, project assignments, holidays, and hybrid travel. This experience will be further strengthened by a comprehensive suite of amenities and leisure, work, and convenience features, under the ‘ONE Promise’, elevating intelligent serviced living into a lifestyle statement. Together, these amenities and services will create a holistic, flexible environment.
Commenting on the brand’s growth potential, Sandeep Ahuja, Managing Director, ONE Atmosphere, said, “The serviced apartment sector is expanding rapidly yet remains highly fragmented. With ONE Atmosphere, we aim to establish a unified standard that can scale with ease while delivering a consistent, comfortable, and efficient experience. By leveraging the operational discipline we’ve developed across our award-winning resorts in the Maldives, we are confident in our ability to set a new global benchmark for extended-stay hospitality”.
ONE Atmosphere’s launch pipeline features a mix of metropolitan, urban, and leisure destinations across South Asia, Southeast Asia, and Gulf countries, with further international markets under evaluation as part of the brand’s long-term global rollout.
Entertainment
New Year’s Eve Gala at JEN Maldives Malé by Shangri-La to feature live performance by Nasooh
JEN Maldives Malé by Shangri-La is preparing to host a vibrant New Year’s Eve Gala Night on 31 December 2025, inviting guests to welcome 2026 with an evening of fine dining, live entertainment, and festive celebration.
The event will be headlined by Mohamed Nasooh, one of the Maldives’ emerging musical talents whose voice has earned national recognition. Nasooh first rose to prominence as a former vocalist of the popular band 2ofus, which represented the Maldives internationally and achieved notable success as the 2nd Runner-Up at the Battle of the Bands International. His growing popularity on TikTok, combined with his expressive vocal performances, has made him a well-loved figure among audiences of all ages.
Guests attending the New Year’s Eve Gala Night can look forward to a memorable live performance from Nasooh, who will bring his distinctive vocal style and stage presence to the celebration as the country ushers in a new year.
Adding to the excitement, the evening will also include a special grand prize, with details set to be announced soon. The announcement has already generated anticipation and is expected to be a highlight of the event.
The Gala Night will offer an elegant dining experience and a festive atmosphere, providing an inviting setting for families, couples, and friends wishing to celebrate the start of 2026 in style. The full programme and menu will be shared in the coming days.
JEN Maldives Malé by Shangri-La welcomes guests to join this exceptional evening—an occasion filled with music, flavour, and celebration marking the arrival of the new year.
Awards
Hulhule Island Hotel extends global leadership with 14th consecutive World Travel Award
Hulhule Island Hotel (HIH) has announced its win as “World’s Leading Airport Resort 2025” at the 32nd Annual World Travel Awards (WTA), held this year in the Kingdom of Bahrain.
Tourism leaders and industry pioneers from around the globe gathered for the Grand Final Gala Ceremony to celebrate the finest achievements in global travel, tourism, and hospitality.
This prestigious accolade marks HIH’s 14th consecutive win in this category — a milestone that underscores the hotel’s unwavering commitment to excellence, comfort, and world-class service. In addition to this achievement, HIH has also been honoured as “Indian Ocean’s Leading Airport Hotel” nine times, first earning recognition from the World Travel Awards in 2009.
Speaking on the achievement, Ali Shakir, Group General Manager, said: “It is an honour to receive such a prestigious global award once again. This recognition is a testament to the dedication of our team and the trust of our guests. Hulhule Island Hotel continues to stand proudly in all its glory, delivering exceptional experiences year after year. We remain committed to setting the gold standard for airport hospitality in the region and beyond.”
Hulhule Island Hotel extends heartfelt gratitude to its valued guests, partners, and dedicated team members for their continued support in achieving this extraordinary milestone.
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