News
OV Traveller Club unveils new era of regenerative luxury
On November 18, 2024, Patina Maldives hosted a memorable evening as OV Holidays unveiled its new identity as OV Traveller Club. The rebranding marked a significant evolution, reflecting a commitment to sustainability, luxury, and meaningful connections, encapsulated in the new motto: “Discover Yourself.”
The evening commenced with opening remarks from Emma, Strategic Partnership Manager, who welcomed guests and introduced the themes of transformation, sustainability, and the vision behind OV Traveller Club. Her speech offered insight into the journey that led to the rebranding.
Ellice, the Chief Operating Officer, elaborated on this transformation during her keynote address. She highlighted how the brand, initially focused on bespoke luxury travel, became a preferred choice for global celebrities, royal families, and discerning travellers from regions such as the Middle East. However, challenges in the evolving travel industry, including market saturation and compromised service quality in the Maldives, prompted OV Traveller Club to chart a new course. This transformation focused on exclusivity, sustainability, and exceptional service. Ellice also acknowledged the pivotal role of Shafraz Fazley, Founder and Managing Director, whose vision and leadership laid the groundwork for this evolution. Fazley’s dedication to innovation and excellence was instrumental in shaping the strategic direction of OV Traveller Club.
Dr. Nisha Abu Bakar, Director of OV Traveller Club, delivered an impactful address on the growing trend of conscious travel and the importance of integrating luxury with sustainability. She underscored the brand’s mission to combine ecological preservation, cultural sustainability, and luxury experiences. This vision aligns with the Maldives Fifth Tourism Master Plan 2023–2027 and the UN Sustainable Development Goals.
Dr. Nisha pointed to the pandemic as a transformative moment for the travel industry, shifting travellers’ perspectives and emphasising the need for “conscious paradise” destinations. OV Traveller Club embraces this shift by offering purpose-driven journeys that balance nature, culture, and sustainability. She described the brand as a custodian and architect of tomorrow’s paradise, dedicated to delivering transformative travel experiences without compromising luxury.
The evening also featured the introduction of initiatives such as “Gentle Footprints,” showcasing OV Traveller Club’s dedication to regenerative tourism—leaving destinations in better condition than they were found. Dr. Nisha detailed key strategies such as reducing carbon footprints, wildlife conservation, supporting local communities, and promoting cultural sustainability. These efforts align with global sustainability standards, including GSTC indicators, and support local initiatives to enhance sustainable tourism practices.
The brand’s commitment to education and inclusivity was also emphasised. Initiatives include customer education programs, staff development, and Diversity, Equity, and Inclusion (DEI) commitments. OV Traveller Club aims to leave a positive legacy by fostering meaningful engagement, mentorship workshops, local employment, women’s empowerment in tourism, and cultural preservation.
Dr. Nisha concluded by emphasising the brand’s goal of achieving not just sustainability but regenerative sustainability, aiming to create improved environments for communities and travellers while promoting slow, authentic travel experiences as a cornerstone of modern tourism.
Guests participated in a coral planting session led by Patina’s marine biologists, reflecting OV Traveller Club’s dedication to marine conservation. The evening concluded with a beachside BBQ, vibrant cultural performances, and reflections on the partnerships that have been instrumental in the brand’s success.
The launch of OV Traveller Club marks a bold new chapter in luxury travel, prioritising meaningful connections, sustainability, and excellence. By aligning with both national and global goals, OV Traveller Club is setting new standards for luxury tourism in the Maldives and beyond.
Awards
Sun Siyam Vilu Reef secures Best House Reef title at TTM Awards
Renowned for its marine life and underwater experiences, Sun Siyam Vilu Reef, part of Sun Siyam’s Privé Collection, has been named Best House Reef at the Travel Trade Maldives (TTM) Awards 2026.
The award recognises the resort’s marine environment, which is accessible directly from its beaches and overwater villas. The annual TTM Awards and Gala brings together travel professionals and hoteliers from across the archipelago to recognise achievements within the Maldivian hospitality industry.
The island’s coral reef is home to marine species including resident sea turtles, reef sharks, tropical fish and eagle rays. Guests can explore the reef through guided excursions led by the resort’s resident marine experts, customised scuba-diving experiences and coral restoration initiatives designed to support the long-term preservation of the marine environment.
“Our reef is the living soul of Sun Siyam Vilu Reef, shaping every visitor’s journey from the moment they step into our turquoise lagoon,” said Masdhooq Saeed, Cluster General Manager. “To be named the Maldives’ Best House Reef is an immense honour, strengthening our commitment to nurturing this remarkable marine sanctuary so our guests can keep discovering its quiet magic beneath the surface.”
Travellers seeking underwater experiences can book directly with the resort to access exclusive benefits and guided marine excursions.
News
Huvafen Fushi expands wellness offering with Aromatherapy Associates treatments
Huvafen Fushi Maldives is expanding its wellness offering with two new longevity-focused treatments from Aromatherapy Associates, available now at Huvafen Spa, the resort’s iconic underwater spa.
The launch arrives as longevity becomes the defining word in luxury travel. Virtuoso’s 2026 travel data reinforces the shift, naming longevity tourism as luxury travel’s breakout segment, with wellness-focused hotel bookings up 28% and travellers increasingly seeking sleep optimisation, metabolic health support and measurable, long-term outcomes over one-off spa treatments. The Global Wellness Summit’s Future of Wellness 2026 report identifies women’s healthspan as a defining trend of the year, as spa and wellness destinations increasingly launch programmes tailored to female physiology across every life stage, from perimenopause through to menopause and beyond.
The new Recovery Reset and Pause & Reset treatments combine the therapeutic power of essential oils with advanced hands-on techniques, offering two distinct approaches to modern wellbeing: one supporting physical recovery and resilience, the other addressing the changing needs of women’s health.

Recovery Reset: restorative bodywork for active lifestyles
Recovery Reset is an advanced restorative body treatment designed to support muscular recovery, mobility and long-term physical wellbeing. Going beyond traditional aromatherapy massage, it introduces a range of advanced bodywork techniques:
- Myofascial release – to help release deep-held tension and improve mobility
- Advanced deep-tissue massage – to target areas of muscular tension
- Targeted bodywork – to support physical recovery and ease of movement
- Therapeutic aromatherapy – combining expert touch with powerful essential oil blends
- Hot stone therapy – to further support muscular recovery and restoration
Ideal for active lifestyles, travel fatigue and guests seeking a deeper approach to massage, Recovery Reset brings together physical recovery and the restorative benefits of aromatherapy in one deeply therapeutic experience.
Pause & Reset: nurturing support through hormonal change
Pause & Reset is a nurturing treatment dedicated to women’s wellbeing, created to support the physical and emotional effects associated with hormonal change – from PMS and post-pregnancy through to perimenopause and menopause. As the sense of smell is closely connected to emotion and wellbeing, essential oils can offer valuable support during these transitions.
Following a personalised aroma consultation, guests select from three Aromatherapy Associates essential oil blends before experiencing an enhanced treatment incorporating:
- Inhalation – using the guest’s personally selected essential oil blend
- Balancing breathwork – to encourage relaxation and reconnection
- Body brushing – to awaken the body and prepare for treatment
- Restorative abdominal massage – providing a deeply nurturing focus to the treatment
- Hand and foot reflex techniques – focusing on the endocrine and reproductive systems
- Together, the treatments reflect a more holistic approach to longevity, recognising the importance of recovery, movement, rest and emotional wellbeing throughout different stages of life.
Aromatherapy Associates has been a pioneer in therapeutic aromatherapy for more than 40 years, combining expertly crafted essential oil blends with the healing power of touch to create transformative experiences for body and mind.
“We are delighted to introduce these new Aromatherapy Associates treatments,” said Tri Wardani, Director of Spa. “Our approach to wellness continues to evolve alongside the needs of our guests, and these new treatments allow us to offer highly personalised experiences that support both physical and emotional wellbeing in some of the Maldives’ most extraordinary spa settings.”
Guests can experience Recovery Reset and Pause & Reset at the underwater spa at Huvafen Fushi Maldives, alongside a curated selection of Aromatherapy Associates products to continue their wellbeing journey beyond the treatment room.
Awards
Kandooma Maldives secures family resort and sustainability honours at LUXlife Awards
Holiday Inn Resort Kandooma Maldives has received two honours in the 11th annual LUXlife Hospitality Awards, named Best Family Resort 2026 – Maldives and recipient of the Sustainability Excellence Award 2026 – Maldives.
The LUXlife Hospitality Awards recognise businesses and individuals demonstrating excellence across the global hospitality industry, from hotels and resorts to dining, travel and wellness experiences.
For Kandooma, the two awards recognise areas that have become an important part of the island experience: creating memorable Maldives holidays for families while continuing to strengthen its approach to responsible tourism and environmental stewardship.
Speaking about the resort’s latest accolades, General Manager Andrew Drummond said the recognition comes at an exciting time for Kandooma.
“These awards recognise two areas that are incredibly important to us, and the timing couldn’t be better. We are delighted to have our family offering recognised, particularly as we have some exciting new developments ahead that will make the family experience at Kandooma even stronger when we become Kandooma Maldives on 1 October. The Sustainability Excellence Award is equally meaningful for our team. Sustainability is something we want to keep building on, finding practical ways to reduce our impact, protect the natural environment around us and, importantly, bring our guests along on that journey,” he said.
Kandooma’s family offering combines spacious accommodation, a dedicated Kandoo Kids’ Club, family activities on land and water, and the freedom of an island where days can be as active or relaxed as each family chooses.
Sustainability has also become increasingly embedded in resort operations and the guest experience, with initiatives spanning renewable energy, waste reduction and recycling, marine conservation, environmental education and community engagement.
The LUXlife Hospitality Awards 2026 are determined through LUXlife Magazine’s independent, merit-based research and evaluation process. Nominees are assessed against criteria including service quality, guest satisfaction, brand reputation and overall performance within their field. The awards are designed to recognise achievement on merit rather than the size, location or market influence of the organisation.
Located in South Malé Atoll, approximately 45 minutes by speedboat from Velana International Airport, Holiday Inn Resort Kandooma Maldives is a private island resort known for its relaxed atmosphere, natural beauty and strong connection to the ocean.
The resort offers 146 contemporary Garden, Beach and Overwater Villas, together with extensive family experiences, the Kandoo Kids’ Club, exceptional scuba diving including nearby Kandooma Thila, surfing, island dining and Kandooma Spa by COMO Shambhala.
Holiday Inn Resort Kandooma Maldives will transition to Kandooma Maldives from 1 October 2026, operated by HPL Hotels & Resorts, a subsidiary of Hotel Properties Limited. For stays and further information, visit www.Kandooma-Maldives.com.
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