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OV Traveller Club unveils new era of regenerative luxury

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On November 18, 2024, Patina Maldives hosted a memorable evening as OV Holidays unveiled its new identity as OV Traveller Club. The rebranding marked a significant evolution, reflecting a commitment to sustainability, luxury, and meaningful connections, encapsulated in the new motto: “Discover Yourself.”

The evening commenced with opening remarks from Emma, Strategic Partnership Manager, who welcomed guests and introduced the themes of transformation, sustainability, and the vision behind OV Traveller Club. Her speech offered insight into the journey that led to the rebranding.

Ellice, the Chief Operating Officer, elaborated on this transformation during her keynote address. She highlighted how the brand, initially focused on bespoke luxury travel, became a preferred choice for global celebrities, royal families, and discerning travellers from regions such as the Middle East. However, challenges in the evolving travel industry, including market saturation and compromised service quality in the Maldives, prompted OV Traveller Club to chart a new course. This transformation focused on exclusivity, sustainability, and exceptional service. Ellice also acknowledged the pivotal role of Shafraz Fazley, Founder and Managing Director, whose vision and leadership laid the groundwork for this evolution. Fazley’s dedication to innovation and excellence was instrumental in shaping the strategic direction of OV Traveller Club.

Dr. Nisha Abu Bakar, Director of OV Traveller Club, delivered an impactful address on the growing trend of conscious travel and the importance of integrating luxury with sustainability. She underscored the brand’s mission to combine ecological preservation, cultural sustainability, and luxury experiences. This vision aligns with the Maldives Fifth Tourism Master Plan 2023–2027 and the UN Sustainable Development Goals.

Dr. Nisha pointed to the pandemic as a transformative moment for the travel industry, shifting travellers’ perspectives and emphasising the need for “conscious paradise” destinations. OV Traveller Club embraces this shift by offering purpose-driven journeys that balance nature, culture, and sustainability. She described the brand as a custodian and architect of tomorrow’s paradise, dedicated to delivering transformative travel experiences without compromising luxury.

The evening also featured the introduction of initiatives such as “Gentle Footprints,” showcasing OV Traveller Club’s dedication to regenerative tourism—leaving destinations in better condition than they were found. Dr. Nisha detailed key strategies such as reducing carbon footprints, wildlife conservation, supporting local communities, and promoting cultural sustainability. These efforts align with global sustainability standards, including GSTC indicators, and support local initiatives to enhance sustainable tourism practices.

The brand’s commitment to education and inclusivity was also emphasised. Initiatives include customer education programs, staff development, and Diversity, Equity, and Inclusion (DEI) commitments. OV Traveller Club aims to leave a positive legacy by fostering meaningful engagement, mentorship workshops, local employment, women’s empowerment in tourism, and cultural preservation.

Dr. Nisha concluded by emphasising the brand’s goal of achieving not just sustainability but regenerative sustainability, aiming to create improved environments for communities and travellers while promoting slow, authentic travel experiences as a cornerstone of modern tourism.

Guests participated in a coral planting session led by Patina’s marine biologists, reflecting OV Traveller Club’s dedication to marine conservation. The evening concluded with a beachside BBQ, vibrant cultural performances, and reflections on the partnerships that have been instrumental in the brand’s success.

The launch of OV Traveller Club marks a bold new chapter in luxury travel, prioritising meaningful connections, sustainability, and excellence. By aligning with both national and global goals, OV Traveller Club is setting new standards for luxury tourism in the Maldives and beyond.

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Michelin-starred Chef Rico Birndt to lead culinary residency at JW Marriott Maldives Resort & Spa

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The essence of the Bavarian Alps meets the pristine shores of the Shaviyani Atoll as JW Marriott Maldives Resort & Spa partners with Michelin-starred and Green Michelin-starred Chef Rico Birndt for a spectacular culinary residency. On October 24,2026, guests are invited to “Savour the Moment” through an intimate dining experience that bring his acclaimed, eco-conscious artistry to the Maldives for the very first time.

Chef Birndt, the visionary behind Lake Chiemsee’s acclaimed Restaurant June, is renowned for creating contemporary, regionally rooted cuisine shaped by the natural rhythms of nature. As a recipient of both a Michelin Star for culinary excellence and a prestigious Green Michelin Star for his outstanding commitment to sustainability, his philosophy is anchored in a deep respect for seasonal cycles and zero-waste gastronomy.

Chef Birndt, the visionary behind Lake Chiemsee’s acclaimed Restaurant June, is renowned for creating contemporary, regionally rooted cuisine shaped by the natural rhythms of nature. As a recipient of both a Michelin Star for culinary excellence and a prestigious Green Michelin Star for his outstanding commitment to sustainability, his philosophy is anchored in a deep respect for seasonal cycles and zero-waste gastronomy. His kitchen relies on patience, fermentation, and meticulous craftsmanship. Herbs and vegetables grow directly on his restaurant’s terrace, developing depth and complexity through house-made miso, shoyu, and aging techniques. At JW Marriott Maldives Resort & Spa, this mindset perfectly matches the resort’s own JW Garden, a signature brand sanctuary where fresh produce, edible flowers, and tropical herbs are harvested steps from the kitchen. Together, the two entities celebrate a shared dedication to conscious luxury, bridging alpine clarity with island purity.

Guests are invited to experience an exclusive, one-night-only dining event at Kaashi Restaurant on October 24, 2026. Set high above the island canopy, this breathtaking treetop venue will play host to a special six-course set menu. Chef Rico will personally orchestrate a symphony of flavours, beautifully marrying the vibrant bounty of the Indian Ocean with his precise, ingredient-led alpine cuisine. Throughout the evening, Chef Rico will engage in live culinary storytelling, personally guiding the guests through the inspiration behind each creation while highlighting his eco-conscious sustainability practices and the mindful sourcing of every ingredient.

As part of this collaboration, Marriott Bonvoy members will also have the chance to bid for an exclusive Marriott Bonvoy Moments: a Two-Night Culinary Experience with Chef Rico Birndt and a Four-Night Stay at JW Marriott Maldives Resort & Spa from October 21 to 26, 2026, for the bid winner and their guest. The immersive journey begins with an interactive Garden to Table cooking class utilizing fresh, estate-grown ingredients, followed by an intimate lunch where Chef Rico will share the unique stories, inspirations, and philosophy behind his signature dishes. The highlight of the experience is an exclusive 10-course wine-pairing dinner on October 23, personally presented by Chef Rico at RIHA. RIHA—meaning “curry” in Dhivehi, is the resort’s intimate, open-air destination dining concept, blending heritage flavors with modern culinary artistry in a secluded beachfront setting.

This ultimate Maldivian getaway also includes two nights in a luxurious Overwater Pool Villa and two nights in a Beach Pool Villa, daily breakfast at Aailaa, a rejuvenating 50-minute Aromatherapy Ritual at the Spa by JW, and shared seaplane transfers from Velana International Airport—masterfully combining culinary discovery with indulgent relaxation.

“I am incredibly excited to bring the culinary philosophy of Restaurant June to the JW Marriott Maldives Resort & Spa,” says Chef Rico Birndt. “Modern luxury lies in authenticity and a true connection to the land. Bringing our approach to fermentation and garden sourcing to an environment as beautiful as the island allows us to create imaginative creations infused with local ingredients, crafted to surprise and delight our guests.”

“This collaboration with Chef Rico Birndt reflects our deep commitment to mindful luxury, holistic well-being, and culinary excellence,” says Mohit Dembla, General Manager. “We are thrilled to invite our guests to be wholly present for this journey, to connect with the story behind each ingredient, and to experience the thoughtful, sustainable hospitality that defines the JW Marriott brand.”

Tucked away in the tranquil Shaviyani Atoll, JW Marriott Maldives Resort & Spa is a multigenerational sanctuary where comfort, creativity, and exceptional service come together seamlessly. From curated experiences to thoughtful touches throughout, every stay is designed to inspire connection and lasting memories.

For more information, please visit the resort’s website.

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Outdoor adventures, football sessions planned for Velaa Kids Week

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Velaa Private Island will host Velaa Kids Week from 3 to 9 August 2026, bringing together outdoor activities, team challenges and sports sessions for young guests.

The programme will be delivered in partnership with Sharky & George, which specialises in activities and experiences for children. It has been designed to encourage creativity, curiosity and confidence through games and island-based exploration.

Activities will include outdoor adventures, interactive games, team challenges and opportunities to discover the resort’s natural surroundings. The programme will also provide children with opportunities to form friendships and develop teamwork skills during their stay.

World champion freestyle footballer Tobias Becs will join this year’s event, adding a sporting component to the programme. Becs will conduct sessions and demonstrations in which children can learn freestyle football skills, take part in physical activities and try new techniques.

His involvement is intended to introduce young guests to freestyle football in an accessible format, with sessions combining demonstrations, participation and play.

Velaa Kids Week forms part of the resort’s family programming and will offer a scheduled series of activities throughout the seven-day event.

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Japanese techniques meet Peruvian flavours in Tavaru’s new concept

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Velaa Private Island has introduced a new dining concept at Tavaru, combining Nikkei cuisine with the restaurant’s teppanyaki experience.

The revised concept brings together Japanese cooking techniques and Peruvian flavours, with dishes prepared and presented in front of guests. Seasonal ingredients will form the basis of the menu, with an emphasis on freshness and live preparation.

Under the new format, guests will be able to curate their own menu according to their tastes and preferences. The resort said the approach is intended to provide a more personalised dining experience while retaining teppanyaki as the central element of the meal.

The concept reflects the foundations of Nikkei cuisine, which developed through the interaction of Japanese culinary traditions and Peruvian ingredients. At Tavaru, these influences will be incorporated into dishes prepared at the teppanyaki counter.

Tavaru is also one of Velaa Private Island’s landmarks. The structure rises 22 metres above the island, with 110 steps leading to its dining space. Guests may also reach the restaurant by glass lift.

A wine cellar located beneath Tavaru houses more than 1,000 labels, including vintages and bottles sourced from several wine-producing regions. The resort describes it as one of the largest collections of its kind in South Asia.

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