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OV Traveller Club unveils new era of regenerative luxury

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On November 18, 2024, Patina Maldives hosted a memorable evening as OV Holidays unveiled its new identity as OV Traveller Club. The rebranding marked a significant evolution, reflecting a commitment to sustainability, luxury, and meaningful connections, encapsulated in the new motto: “Discover Yourself.”

The evening commenced with opening remarks from Emma, Strategic Partnership Manager, who welcomed guests and introduced the themes of transformation, sustainability, and the vision behind OV Traveller Club. Her speech offered insight into the journey that led to the rebranding.

Ellice, the Chief Operating Officer, elaborated on this transformation during her keynote address. She highlighted how the brand, initially focused on bespoke luxury travel, became a preferred choice for global celebrities, royal families, and discerning travellers from regions such as the Middle East. However, challenges in the evolving travel industry, including market saturation and compromised service quality in the Maldives, prompted OV Traveller Club to chart a new course. This transformation focused on exclusivity, sustainability, and exceptional service. Ellice also acknowledged the pivotal role of Shafraz Fazley, Founder and Managing Director, whose vision and leadership laid the groundwork for this evolution. Fazley’s dedication to innovation and excellence was instrumental in shaping the strategic direction of OV Traveller Club.

Dr. Nisha Abu Bakar, Director of OV Traveller Club, delivered an impactful address on the growing trend of conscious travel and the importance of integrating luxury with sustainability. She underscored the brand’s mission to combine ecological preservation, cultural sustainability, and luxury experiences. This vision aligns with the Maldives Fifth Tourism Master Plan 2023–2027 and the UN Sustainable Development Goals.

Dr. Nisha pointed to the pandemic as a transformative moment for the travel industry, shifting travellers’ perspectives and emphasising the need for “conscious paradise” destinations. OV Traveller Club embraces this shift by offering purpose-driven journeys that balance nature, culture, and sustainability. She described the brand as a custodian and architect of tomorrow’s paradise, dedicated to delivering transformative travel experiences without compromising luxury.

The evening also featured the introduction of initiatives such as “Gentle Footprints,” showcasing OV Traveller Club’s dedication to regenerative tourism—leaving destinations in better condition than they were found. Dr. Nisha detailed key strategies such as reducing carbon footprints, wildlife conservation, supporting local communities, and promoting cultural sustainability. These efforts align with global sustainability standards, including GSTC indicators, and support local initiatives to enhance sustainable tourism practices.

The brand’s commitment to education and inclusivity was also emphasised. Initiatives include customer education programs, staff development, and Diversity, Equity, and Inclusion (DEI) commitments. OV Traveller Club aims to leave a positive legacy by fostering meaningful engagement, mentorship workshops, local employment, women’s empowerment in tourism, and cultural preservation.

Dr. Nisha concluded by emphasising the brand’s goal of achieving not just sustainability but regenerative sustainability, aiming to create improved environments for communities and travellers while promoting slow, authentic travel experiences as a cornerstone of modern tourism.

Guests participated in a coral planting session led by Patina’s marine biologists, reflecting OV Traveller Club’s dedication to marine conservation. The evening concluded with a beachside BBQ, vibrant cultural performances, and reflections on the partnerships that have been instrumental in the brand’s success.

The launch of OV Traveller Club marks a bold new chapter in luxury travel, prioritising meaningful connections, sustainability, and excellence. By aligning with both national and global goals, OV Traveller Club is setting new standards for luxury tourism in the Maldives and beyond.

Meditation

Dr Shakkeel AM to offer visiting practitioner sessions at Ifuru Island Maldives

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Ifuru Island Maldives is welcoming Dr Shakkeel AM as a Visiting Wellness Practitioner, marking a step in the resort’s plans to develop a curated Visiting Practitioner programme.

Dr Shakkeel, a CIDESCO-certified naturopath and acupuncturist, will be in residence at the resort from 28 January to 30 March. The residency forms part of Ifuru Island Maldives’ strategy to introduce rotating international wellness specialists and expand its holistic wellbeing offering.

With more than ten years of experience in luxury wellness hospitality across the Maldives, India and Bahrain, Dr Shakkeel brings a personalised and integrative approach to wellbeing. His practice is influenced by classical Ayurveda and modern therapeutic methods, drawing inspiration from his grandfather, an Ayurvedic healer.

He holds a Bachelor’s degree in Naturopathy and Yogic Sciences and advanced acupuncture training from the Jing Well Academy. Each guest programme begins with a comprehensive consultation, including Tridosha assessment, tongue diagnosis and pulse analysis, to tailor treatments to individual needs.

During his residency, guests will have access to a range of therapies, including therapeutic and cosmetic acupuncture, Kalari Marma therapy, sleep-enhancing treatments, detoxification programmes, posture alignment therapy, immersive Ayurvedic rituals, restorative bodywork and guided meditation sessions.

Ifuru Island Maldives said the residency supports its long-term plan to establish a rotating Visiting Practitioner programme, aimed at offering guests access to internationally experienced wellness experts and structured, results-driven wellness journeys.

Guests will be able to begin their experience with a complimentary Ayurveda or wellness consultation during the residency period.

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Kandooma Maldives to mark Lunar New Year with week-long island celebration

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This February, Holiday Inn Resort Kandooma Maldives invites guests to welcome Lunar New Year 2026 with a vibrant island celebration honouring the Year of the Fire Horse. Running from 16 to 21 February, the programme blends festive dining, restorative wellness, and family-friendly fun set against the breathtaking natural beauty and stunning sunsets of the Maldives.

In Chinese culture, the Horse symbolises energy, confidence, freedom and forward momentum, qualities intensified by the Fire element, which represents passion, renewal and bold new beginnings. At Kandooma, this spirit comes to life through a thoughtfully prepared celebration that balances relaxation with movement, and time-honoured traditions with the freedom of a private island escape.

Festive dining sits at the heart of the celebrations. Guests are invited to share in a Prosperity Yu Sheng (Lo Hei) experience, where fresh fish, vibrant shredded vegetables and condiments are tossed together to invite abundance, unity and good fortune. Traditionally, the higher the toss, the greater the luck. Interactive Hot Pot evenings at The Asian Kitchen on the beach include the Yu Sheng set, a choice of two savoury broths, fresh vegetables, chewy noodles, premium Angus beef slices, juicy Tiger prawns, pork belly and an assortment of tasty fish balls. (US$99++ per person available 16-21 February except 19 February). Seafood lovers will be delighted with the Seafood Fiesta at The Asian Kitchen on 19 February where an indulgent spread will welcome guests, including fresh sushi and sashimi, sand lobster, Norwegian salmon and more. Meat lovers are catered for too, with a choice of grass-fed beef sirloin, succulent lamb cutlets, roasted Beijing Duck, crispy pork belly and more. (US$99++ per person).

The Lunar New Year also invites renewal and reflection. Throughout the week (16-21 February), guests can unwind with special offers on spa rituals focused on balance and gentle rejuvenation. Refresh the skin and spirit with the Kandooma Spa’s Express Facial using SUNDARI skincare products (US$45, normally $70). Rejuvenate the body with a gentle Full-body Exfoliation (US$40, normally US$80). Beyond signature treatments at Kandooma Spa by COMO Shambhala, a programme of wellness and movement activities encourages reconnection and vitality, including sunrise and sunset yoga, ‘Float & Flow’ SUP yoga, and the immersive new ‘Salt & Sound’ healing sessions, ensuring you begin the year feeling refreshed and aligned.

Designed as a family-friendly celebration, Lunar New Year at Kandooma offers added value with IHG’s Kids Eat & Stay Free (for up to two children under 13). On Lunar New Year’s Day, 17 February, younger guests are welcomed at Kandoo Kids’ Club for hands-on festivities including wishing tree creations, red-envelope treasure hunts, crafts and festive games, creating fun memories for the whole family.

Surrounded by turquoise waters, vibrant marine life and white-sand beaches fringed with palms, guests are free to shape their celebration their own way. For some, the New Year begins with adventure: snorkelling, jet-ski safaris, scuba diving and ocean excursions. For others, it’s about slowing down and simple pleasures: spa time, hammock lounging with a good book, or a refreshing swim in crystal-clear waters.

Accommodation options cater to couples and families alike, from lush garden villas and beachfront villas to the resort’s popular two-storey beach houses. Among the most sought-after are the spacious overwater villas featuring a signature hammock suspended above the lagoon and direct ladder access into the water below, presenting an array of opportunities for the perfect selfie.

Throughout the festive period, guests are supported by Chinese-language menus and the resort’s multilingual team, with Mandarin-speaking colleagues available to ensure comfort, ease and a seamless stay.

Welcome Lunar New Year 2026 at Holiday Inn Resort Kandooma Maldives, where island beauty, meaningful traditions and fun for all ages come together to usher in the Year of the Fire Horse. The resort’s Lunar New Year programme is available here. For getaways to the Maldives please contact your travel agent or visit www.maldives.holidayinnresorts.com

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Love

‘Rosé All the Way’: SO/ Maldives plans beachfront Valentine’s Day celebration

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Love doesn’t arrive loudly at SO/ Maldives, it drifts in with the tide, glows at sunset, and lingers long after the last note of music fades. This Valentine’s Day, the island invites couples to slow down, lean in, and write their own love story in paradise with Rosé All the Way, an intimate beachfront celebration at Lazuli Beach on 14 February 2026.

As the sky blushes pink and the lagoon mirrors the stars, Lazuli Beach transforms into a romantic sanctuary. Soft candlelight flickers, a soulful live band sets the rhythm of the evening, and the gentle sound of waves becomes part of the melody. Here, time feels suspended just two hearts, one island, and a moment that belongs only to you.

Couples are treated to a thoughtfully curated four-course dining experience, paired with a bottle of rosé champagne, designed to be savoured slowly, sip by sip, course by course. Every detail is intentional, every moment effortless romance without rules, elegance without pretense.

Celebrate love starting on The Citronee Club Beach with Rosé All the Way, an exclusive Valentine’s Day dining experience:

  • USD 380++ per couple for Bed & Breakfast guests
  • USD 240++ per couple for Half Board, Full Board and All Inclusive guests

Valentine’s Day is not confined to a single setting it’s a feeling that can unfold anywhere. From quiet moments on your private villa deck to laughter by the pool or barefoot walks along the shore, the island becomes a canvas for love, painted in your own style.

And for those who dream beyond the expected, romance takes on new dimensions. Drift across the lagoon aboard a traditional Maldivian dhoni, or descend beneath the surface for an underwater celebration, where silence speaks louder than words and love knows no boundaries.

This Valentine’s Day, forget the clichés. Follow the feeling. Paint your story in paradise Rosé All the Way, only at SO/ Maldives.

For more information or to book your perfect festive getaway, please visit so-maldives.com or contact so.maldives.reservations@so-hotels.com.

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