News
OV Traveller Club unveils new era of regenerative luxury
On November 18, 2024, Patina Maldives hosted a memorable evening as OV Holidays unveiled its new identity as OV Traveller Club. The rebranding marked a significant evolution, reflecting a commitment to sustainability, luxury, and meaningful connections, encapsulated in the new motto: “Discover Yourself.”
The evening commenced with opening remarks from Emma, Strategic Partnership Manager, who welcomed guests and introduced the themes of transformation, sustainability, and the vision behind OV Traveller Club. Her speech offered insight into the journey that led to the rebranding.
Ellice, the Chief Operating Officer, elaborated on this transformation during her keynote address. She highlighted how the brand, initially focused on bespoke luxury travel, became a preferred choice for global celebrities, royal families, and discerning travellers from regions such as the Middle East. However, challenges in the evolving travel industry, including market saturation and compromised service quality in the Maldives, prompted OV Traveller Club to chart a new course. This transformation focused on exclusivity, sustainability, and exceptional service. Ellice also acknowledged the pivotal role of Shafraz Fazley, Founder and Managing Director, whose vision and leadership laid the groundwork for this evolution. Fazley’s dedication to innovation and excellence was instrumental in shaping the strategic direction of OV Traveller Club.
Dr. Nisha Abu Bakar, Director of OV Traveller Club, delivered an impactful address on the growing trend of conscious travel and the importance of integrating luxury with sustainability. She underscored the brand’s mission to combine ecological preservation, cultural sustainability, and luxury experiences. This vision aligns with the Maldives Fifth Tourism Master Plan 2023–2027 and the UN Sustainable Development Goals.
Dr. Nisha pointed to the pandemic as a transformative moment for the travel industry, shifting travellers’ perspectives and emphasising the need for “conscious paradise” destinations. OV Traveller Club embraces this shift by offering purpose-driven journeys that balance nature, culture, and sustainability. She described the brand as a custodian and architect of tomorrow’s paradise, dedicated to delivering transformative travel experiences without compromising luxury.
The evening also featured the introduction of initiatives such as “Gentle Footprints,” showcasing OV Traveller Club’s dedication to regenerative tourism—leaving destinations in better condition than they were found. Dr. Nisha detailed key strategies such as reducing carbon footprints, wildlife conservation, supporting local communities, and promoting cultural sustainability. These efforts align with global sustainability standards, including GSTC indicators, and support local initiatives to enhance sustainable tourism practices.
The brand’s commitment to education and inclusivity was also emphasised. Initiatives include customer education programs, staff development, and Diversity, Equity, and Inclusion (DEI) commitments. OV Traveller Club aims to leave a positive legacy by fostering meaningful engagement, mentorship workshops, local employment, women’s empowerment in tourism, and cultural preservation.
Dr. Nisha concluded by emphasising the brand’s goal of achieving not just sustainability but regenerative sustainability, aiming to create improved environments for communities and travellers while promoting slow, authentic travel experiences as a cornerstone of modern tourism.
Guests participated in a coral planting session led by Patina’s marine biologists, reflecting OV Traveller Club’s dedication to marine conservation. The evening concluded with a beachside BBQ, vibrant cultural performances, and reflections on the partnerships that have been instrumental in the brand’s success.
The launch of OV Traveller Club marks a bold new chapter in luxury travel, prioritising meaningful connections, sustainability, and excellence. By aligning with both national and global goals, OV Traveller Club is setting new standards for luxury tourism in the Maldives and beyond.
Cooking
International Chefs’ Day: Kabita Singh to cook live at Sun Siyam Olhuveli
Sun Siyam Olhuveli Maldives will welcome award-winning food creator Kabita Singh, the personality behind Kabita’s Kitchen, for a special culinary residency in October to mark International Chefs’ Day on 20 October 2026.
Known for making everyday Indian cooking accessible to a wide audience, Singh will move from her digital kitchen to the Maldives, joining the resort’s culinary team for a live cooking experience created for guests.
The collaboration will bring together Singh’s approach to Indian cuisine — centred on familiar flavours, accessible recipes and an increasing focus on wholesome cooking — with Sun Siyam’s Plant Based Bliss philosophy, which promotes the nutritional and holistic benefits of plant-forward dining.
As part of the International Chefs’ Day celebrations, Singh will cook alongside Sun Siyam Olhuveli’s culinary team during a live session in front of resort guests. The experience will feature a specially curated selection of vegetarian, vegan and health-conscious dishes developed in collaboration with the resort’s chefs and inspired by Singh’s own cooking philosophy.
Guests will have the opportunity to watch Singh prepare the dishes, learn about the techniques and stories behind them, and sample her interpretation of plant-forward Indian cuisine in a Maldivian island setting.
Kabita’s Kitchen has grown from a home-cooking channel into one of India’s most widely followed food platforms, with approximately 14.6 million subscribers on YouTube alone. Singh has built her audience through content ranging from regional favourites and vegetarian staples to festive dishes, street-food classics and everyday family recipes.
Her influence within India’s food and digital content sector was recognised at the inaugural National Creators Award in 2024, where she received the Best Creator in Food Category award, presented by Indian Prime Minister Narendra Modi.
“We are really excited to welcome Kabita to Olhuveli and bring a taste of Kabita’s Kitchen to the Maldives,” said Hassan Adil, General Manager of Sun Siyam Olhuveli.
“Food is such an important part of the way people connect, and this is about bringing our guests closer to the experience, watching Kabita cook, discovering the flavours and stories behind her dishes, and of course tasting them together. Her fresh, approachable style is a great match for our Plant Based Bliss philosophy, and celebrating International Chefs’ Day together with our own culinary team makes it even more special. We want dining at Olhuveli to be fun, social and full of moments that guests remember long after they leave the island.”
Located in South Malé Atoll, Sun Siyam Olhuveli is part of Sun Siyam’s Lifestyle Collection. The resort combines beach experiences, dining, entertainment, wellness and other activities within its broader island offering.
Awards
Madifushi Private Island wins ‘Sensation of the Year’ at Global Destination Awards
Madifushi Private Island has been named “Sensation of the Year” at the Global Destination Awards 2026, marking a proud milestone for the resort and its team. The award was presented during a gala ceremony held in Moscow, bringing together leading hospitality professionals, international brands, travel experts, celebrities, and media representatives.
Established by World Fashion Channel and Global Destination Group, the awards recognise achievements across the luxury travel and hospitality industry, with a focus on service, innovation, architecture, and distinctive guest experiences. This year’s ceremony honoured winners across 33 categories, spanning Russian and international hotels, resorts, destinations, and tourism businesses.
The evening provided Madifushi Private Island with an opportunity to showcase its identity and guest experiences to an audience of industry leaders and travel and lifestyle media.

“Anyone who has experienced Madifushi Private Island will understand why ‘Sensation of the Year’ feels so fitting,” said Mohamed Hilmy, General Manager of Madifushi Private Island. “There is something truly special about the island—the colours of the lagoon, the beauty of its beaches, and the sense of tranquility that invites you to slow down and take it all in. The island leaves an impression that stays with you long after you leave, and we are delighted to see it recognised in this way.”
For Madifushi Private Island, the award is a moment to celebrate the people behind the guest experience, from the teams welcoming visitors to those working behind the scenes. It also provides an opportunity to strengthen connections with travel partners and introduce the resort to travellers seeking their next true Maldivian escape.
Madifushi Private Island extends its appreciation to the award organisers, its guests, travel partners, and colleagues for their continued support. As the resort celebrates this achievement, its focus remains on thoughtful hospitality and creating memorable island experiences for every guest.
Awards
JOALI BEING elevates to Three MICHELIN Keys for its island-wide well-living experience
JOALI BEING, the transformative well-living island in the Maldives, celebrates a defining milestone as it is awarded Three MICHELIN Keys, progressing from Two Keys to the MICHELIN Guide’s highest hotel distinction.
The recognition marks an important moment in the evolution of JOALI BEING and celebrates its distinctive philosophy of the Joy of Well-Living, an invitation to experience wellbeing not as a temporary retreat, but as a more joyful, conscious and meaningful way of living.
More than a resort with a wellness offering, JOALI BEING was conceived as an entire island dedicated to well-living. Ancient wisdom and modern science, nature and biophilic design, nourishment, movement, mindfulness and meaningful connection come together to create an immersive environment where guests are invited to reconnect, discover and build a more conscious relationship with themselves.
At the heart of this journey is the pursuit of Weightlessness – a sense of freedom, lightness, energy and wonder – with experiences designed not only for the time spent on the island, but to inspire positive and sustainable changes that can continue beyond it.
A singular approach to the Joy of Well-Living
JOALI BEING approaches wellbeing as something deeply personal and interconnected. Its philosophy is centred around Four Pillars – Mind, Skin, Microbiome and Energy – creating a framework through which guests can explore their individual needs and aspirations.
Rather than following a predetermined definition of wellness, each journey is shaped around the individual. Personalised wellbeing programmes bring together expert guidance, ancient healing traditions and modern science, spanning movement, nutrition, mindfulness, restoration and holistic therapies. This integrative approach encourages guests to understand themselves more deeply, explore new practices and discover what well-living can mean within their own lives.
An entire island designed around transformation
At JOALI BEING, wellbeing extends far beyond the traditional boundaries of a spa. It is embedded into the architecture, landscape and rhythm of the island, with dedicated Transformational Spaces offering different pathways towards discovery and reconnection.
AREKA, the island’s wellbeing centre, brings together personalised experiences and specialised therapies. KAASHI Hydrotherapy Hall explores the restorative qualities of water and heat, while AKTAR, the herbology centre, invites guests to discover the properties and uses of herbs and essential oils. Sound becomes another pathway through SEDA and the Discovery Sound Path, while CORE creates an energising environment for fitness and movement.
Together, these spaces create a complete ecosystem for well-living, transforming the island itself into part of the guest’s personal journey of renewal and transformation.
Where nature and design become part of wellbeing
Nature is fundamental to the JOALI BEING experience. Conceived according to biophilic design principles, the island creates a continuous relationship between architecture and the natural environment. Across its 68 beachfront and overwater villas, wellbeing spaces and pathways, indoor and outdoor environments flow together with tropical greenery, water, light and open horizons.
Here, nature is not simply a backdrop. It becomes an active part of the journey, creating opportunities to slow down, reconnect and experience a deeper sense of presence.
Nourishment with joy at its heart
The philosophy of the Joy of Well-Living extends naturally to gastronomy, where mindful cuisine brings together nourishment, creativity and pleasure. Connected to the Microbiome pillar, the culinary experience encourages a greater understanding of the relationship between food and wellbeing while preserving the flavour, craftsmanship and social connection that make dining joyful.
Rather than defining wellbeing through restriction, JOALI BEING celebrates nourishment as a source of discovery and pleasure – reflecting the belief that meaningful change becomes more sustainable when joy remains at its centre.
Well-living for every generation
At JOALI BEING, wellbeing also unfolds through connection, curiosity, movement and play. B’Kidult welcomes younger guests and families with meaningful experiences that encourage shared well-living, allowing children and adults to explore nature, creativity, movement and discovery together.
This multigenerational approach expands the traditional idea of a wellbeing destination, creating an environment where the Joy of Well-Living can be explored at every stage of life.
From Two to Three MICHELIN Keys
The progression from Two to Three MICHELIN Keys represents a defining milestone in the journey of JOALI BEING and its continued evolution as a transformative well-living destination.
From its Four Pillars and personalised wellbeing journeys to its Transformational Spaces, biophilic design, mindful cuisine and multigenerational experiences, every dimension of JOALI BEING contributes to an environment where wellbeing is not treated as one element of the stay – it is the experience itself.
The achievement celebrates a philosophy that has guided JOALI BEING from the beginning: that well-living should feel inspiring rather than prescriptive, personal rather than predetermined, and joyful rather than restrictive.
Through the Joy of Well-Living, JOALI BEING continues to create a place where guests can feel lighter, happier and more energised, returning home with renewed perspective and meaningful practices to carry into everyday life.
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