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OV Traveller Club unveils new era of regenerative luxury

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On November 18, 2024, Patina Maldives hosted a memorable evening as OV Holidays unveiled its new identity as OV Traveller Club. The rebranding marked a significant evolution, reflecting a commitment to sustainability, luxury, and meaningful connections, encapsulated in the new motto: “Discover Yourself.”

The evening commenced with opening remarks from Emma, Strategic Partnership Manager, who welcomed guests and introduced the themes of transformation, sustainability, and the vision behind OV Traveller Club. Her speech offered insight into the journey that led to the rebranding.

Ellice, the Chief Operating Officer, elaborated on this transformation during her keynote address. She highlighted how the brand, initially focused on bespoke luxury travel, became a preferred choice for global celebrities, royal families, and discerning travellers from regions such as the Middle East. However, challenges in the evolving travel industry, including market saturation and compromised service quality in the Maldives, prompted OV Traveller Club to chart a new course. This transformation focused on exclusivity, sustainability, and exceptional service. Ellice also acknowledged the pivotal role of Shafraz Fazley, Founder and Managing Director, whose vision and leadership laid the groundwork for this evolution. Fazley’s dedication to innovation and excellence was instrumental in shaping the strategic direction of OV Traveller Club.

Dr. Nisha Abu Bakar, Director of OV Traveller Club, delivered an impactful address on the growing trend of conscious travel and the importance of integrating luxury with sustainability. She underscored the brand’s mission to combine ecological preservation, cultural sustainability, and luxury experiences. This vision aligns with the Maldives Fifth Tourism Master Plan 2023–2027 and the UN Sustainable Development Goals.

Dr. Nisha pointed to the pandemic as a transformative moment for the travel industry, shifting travellers’ perspectives and emphasising the need for “conscious paradise” destinations. OV Traveller Club embraces this shift by offering purpose-driven journeys that balance nature, culture, and sustainability. She described the brand as a custodian and architect of tomorrow’s paradise, dedicated to delivering transformative travel experiences without compromising luxury.

The evening also featured the introduction of initiatives such as “Gentle Footprints,” showcasing OV Traveller Club’s dedication to regenerative tourism—leaving destinations in better condition than they were found. Dr. Nisha detailed key strategies such as reducing carbon footprints, wildlife conservation, supporting local communities, and promoting cultural sustainability. These efforts align with global sustainability standards, including GSTC indicators, and support local initiatives to enhance sustainable tourism practices.

The brand’s commitment to education and inclusivity was also emphasised. Initiatives include customer education programs, staff development, and Diversity, Equity, and Inclusion (DEI) commitments. OV Traveller Club aims to leave a positive legacy by fostering meaningful engagement, mentorship workshops, local employment, women’s empowerment in tourism, and cultural preservation.

Dr. Nisha concluded by emphasising the brand’s goal of achieving not just sustainability but regenerative sustainability, aiming to create improved environments for communities and travellers while promoting slow, authentic travel experiences as a cornerstone of modern tourism.

Guests participated in a coral planting session led by Patina’s marine biologists, reflecting OV Traveller Club’s dedication to marine conservation. The evening concluded with a beachside BBQ, vibrant cultural performances, and reflections on the partnerships that have been instrumental in the brand’s success.

The launch of OV Traveller Club marks a bold new chapter in luxury travel, prioritising meaningful connections, sustainability, and excellence. By aligning with both national and global goals, OV Traveller Club is setting new standards for luxury tourism in the Maldives and beyond.

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Cinnamon Maldives offers up to 80% off stays in 11.11 booking promotion

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Cinnamon Hotels & Resorts Maldives has announced its 11.11 offer, available only to guests who book direct. Guests who book by 14th November 2026 receive up to 80% off the rate and choose three of four book direct benefits at their chosen resort, with stays valid until 30th November 2027. Stays of three nights or more also come with resort credits.

The offer spans all four of its Maldives resorts, each with its own character and its own set of book direct benefits. Whether guests are planning a holiday with children, a quiet escape for two, or a week spent mostly underwater, there is an island and a combination of experiences to match. From beach dinners to dolphin watching, guests pick the three benefits that suit their holiday best, so no two stays need look the same.

Cinnamon Dhonveli Maldives

Just 20 minutes from Malé in the North Malé Atoll, Cinnamon Dhonveli Maldives is a lively tropical island where days move easily between the beach, the lagoon, and the reef. It is an easy choice for holidays with little ones, with short transfers and plenty to keep every age busy. Book direct guests can choose any three of a dinner set up on the sand under the stars, a spa treatment to unwind after a day in the sun, a visit to a nearby local island to see everyday Maldivian life up close, and a swim and snorkel session to meet the reef and its residents.

Cinnamon Velifushi Maldives

In the Vaavu Atoll, Cinnamon Velifushi Maldives is made for slowing down. Warm white sand, clear water, and the steady sound of the waves set the pace, making it a natural fit for couples and travellers looking for a quieter stay. Book direct guests can choose any three of a beach dinner for two by the water, a spa treatment designed to help them switch off completely, a day of island hopping across the atoll, and a dolphin watching trip on the open sea.

Cinnamon Hakuraa Huraa Maldives

An adults only island in the Meemu Atoll, Cinnamon Hakuraa Huraa Maldives is where romance moves to the rhythm of the waves. With water villas set over the lagoon and long, unhurried days, it is a favourite for honeymoons, anniversaries, and couples who simply want time together. Book direct guests can choose any three of a sunset fishing trip as the sky turns gold, a day of island hopping, a bottle of bubbly to toast the occasion, and a kayaking experience across the calm lagoon.

Ellaidhoo Maldives by Cinnamon

In the North Ari Atoll, Ellaidhoo Maldives by Cinnamon opens up a new world underwater. Its house reef sits just steps from the shore, so divers and snorkellers can slip into the water from the beach and be among the reef life within minutes, any time of day. Book direct guests can choose any three of a beach dinner after a day in the ocean, a Balinese massage to ease tired muscles, a sunset fishing trip, and a dolphin safari to spot pods in the wild.

For bookings and enquiries, visit cinnamonhotels.com and the offer is available only on direct bookings made by 14th November 2026.

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Bandos Maldives strengthens food safety and sustainability standards with dual recognition

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Bandos Maldives continues to strengthen its commitment to responsible hospitality, quality and excellence with Food Safety Management System complaint with Hazard Analysis and Critical Control Points (HACCP) standards, and the achievement of its Green Globe Certification.

These accomplishments reflect the resort’s ongoing dedication to providing exceptional guest experiences while upholding high standards of food safety, environmental responsibility and sustainable operations.

The HACCP recognition reflects the resort’s dedication to maintaining high food safety and quality standards across its food and beverage operations, ensuring guests enjoy safe and quality dining experiences. It also recognises the collective efforts of the culinary, food and beverage, and stewarding teams in upholding these standards.

Complementing this commitment to quality, the resort’s Green Globe recertification marks another important milestone in its sustainability journey. Surrounded by the natural beauty of the Maldives, Bandos Maldives recognises its responsibility to protect its island environment and the marine ecosystem that makes the destination so unique. With 1,330 solar panels generating 744.8 kWp of electricity and meeting approximately 30% of daily energy requirements, Bandos Maldives continues to invest in more sustainable operations. Through its desalination plants and refillable glass bottle initiative, the resort has also eliminated more than 250,000 single-use plastic water bottles annually. Marine conservation also remains another important focus.

Commenting on these achievements, General Manager Ismail Rasheed said: “We are delighted to achieve these important milestones, which reflect our team’s dedication to quality, guest wellbeing and environmental sustainability. While we are proud of our progress, we recognise that responsible hospitality is an ongoing journey. We remain committed to continuously improving our practices and protecting our island environment for future generations.”

Guided by its Island of Hospitality brand promise, Bandos Maldives believes that exceptional guest experiences go beyond warm service and comfortable accommodation. They also mean ensuring guest safety, maintaining quality and protecting the natural beauty of the island and its surrounding marine environment.

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Nova Maldives embraces ‘Headspace Holidays’ trend with wellness experiences

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Travel’s new benchmark for luxury isn’t showing off, but showing up rested, with KAYAK’s global travel forecast calling this shift the pursuit of “Headspace Holidays” and “Wellth trips,” where next-gen travellers measure a good trip by how recovered they feel, not how much they were able to cram into an itinerary.

Here’s our take on how you could build an escape around a Dopamine Menu at Nova Maldives, sampling little nuggets of joy daily rather than having one big thing to cross off and nothing left to anticipate afterwards, to suit your appetite for happiness.

Starters — Dipping into Softness

  • Grounding Steps: Barefoot strolls around the island at mornings and sunsets, with group yoga sessions to drop into as they suit: Inner Strength for gentle asanas and breathwork, Hatha Yoga for an alignment-focused practice, and Surya Namaskar for building flexibility.
  • House Reef Exploration: Snorkel alongside baby reef sharks in the shallows for a quiet, close-up glimpse of Nova’s underwater world just steps from shore.
  • Breakfast, Two Ways: A Lagoon floating breakfast enjoyed within the villa, followed by an easy swim, or a buffet spread stocked with ‘Maldivian Flavours’ special small-bites, nourishing juices and smoothies at Soul Kitchen.

Mains — Gentle Landings for the Day

  • The Deep Blue Plate: Embark on whale shark encounters within the waters of the South Ari Marine Protected Area (SAMPA), and dive with turtles and sharks at Broken Rock’s natural canyon, the sunken cargo ship turned artificial reef at Kudhi Maa wreck, and Madivaru Rangali’s Manta Point, one of the Maldives’ best-known manta cleaning stations
  • Social Circles at Holhuashi: Held every Friday, gather beneath the banyan tree for Maldivian food pop-up stalls, bodu beru drumming, a Basmagu-Dhivehi language class, and a coconut harvesting demonstration.
  • Soothing Island Remedies: Block time-off for Maldivian treatments that nourish the body and soul from within, choosing between the ‘Ruhgalu’ Herbal Bolus Therapy that makes use of heated herbal poultices to soothe the body, the Kaashi Naashi Ritual, using gliding warm coconut oil and shells across the body for deep relaxation, and the ‘Unbuli Veyo’ Island Healing Ritual, which melts tension away with a warm herbal leaf compress and full-body massage.

Sides & Specials — Curious Additions

  • Coral & Reef Meanderings: Help plant your own coral frame on Nova’s house reef, with the option to name it, and join a guided reef clean-up alongside the resort’s marine team, leaving a small, lasting mark on the island long after checkout.
  • Cooking on the Atolls: Learn to cook with the island’s own pantry, working hands-on with local ingredients like breadfruit, green mango, plantain, cassava, bitter gourd, coconut, wax gourd and banana blossom, guided by Nova’s culinary team.
  • Sensual Frequencies: Sink into a guided sound bath using singing bowls, gongs, chimes, rain sticks and ocean drums, or crystal reiki healing session, channelling the cleansing energies of crystals for chakra alignment, both echoing the island’s own natural stillness.
  • A Surprise Getaway: Reach a private sandbank by boat, left completely undisturbed, and watch the sunset melt into the horizon in total solitude, or share an intimate evening as a couple beneath an open, star-filled sky.

Specials — A Little Indulgence

  • The Weightless Hour: For a softer introduction to diving, Nova’s signature Wellness Diving experience blends underwater yoga, floating meditation, buoyancy and breathwork sessions, a house reef exploration, and a PADI Peak Performance Buoyancy Specialty certification.
  • Mizu Overwater Evenings: Dine above the water at Nova’s overwater pavilion, choosing from five multi-course sets (Umi Kara Shinsen, Nojo Shinsende Oishi, Kaiso and more) built around farm and ocean freshness, from sushi, temaki and teppanyaki grill to seaweed and vegetarian options.

Dessert — Sweet Endings

  • Nightcap at Wink: Settle in at Wink Bar as live acoustic and jazz performances from the house bands set the mood, choosing from timeless classics to contemporary favourites, including a Peach & Rosemary Blossom (bourbon whisky, peach syrup, lemon wedges, rosemary syrup) and an Espresso Martini (vodka, Kahlúa, espresso shot, sugar).

Build a stay entirely to taste, with your own made-to-order holiday at Nova. With villas from £314/night on Full Board, and soulcation and advance-purchase offers available when booking direct at www.nova-maldives.com.

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