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OV Traveller Club unveils new era of regenerative luxury

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On November 18, 2024, Patina Maldives hosted a memorable evening as OV Holidays unveiled its new identity as OV Traveller Club. The rebranding marked a significant evolution, reflecting a commitment to sustainability, luxury, and meaningful connections, encapsulated in the new motto: “Discover Yourself.”

The evening commenced with opening remarks from Emma, Strategic Partnership Manager, who welcomed guests and introduced the themes of transformation, sustainability, and the vision behind OV Traveller Club. Her speech offered insight into the journey that led to the rebranding.

Ellice, the Chief Operating Officer, elaborated on this transformation during her keynote address. She highlighted how the brand, initially focused on bespoke luxury travel, became a preferred choice for global celebrities, royal families, and discerning travellers from regions such as the Middle East. However, challenges in the evolving travel industry, including market saturation and compromised service quality in the Maldives, prompted OV Traveller Club to chart a new course. This transformation focused on exclusivity, sustainability, and exceptional service. Ellice also acknowledged the pivotal role of Shafraz Fazley, Founder and Managing Director, whose vision and leadership laid the groundwork for this evolution. Fazley’s dedication to innovation and excellence was instrumental in shaping the strategic direction of OV Traveller Club.

Dr. Nisha Abu Bakar, Director of OV Traveller Club, delivered an impactful address on the growing trend of conscious travel and the importance of integrating luxury with sustainability. She underscored the brand’s mission to combine ecological preservation, cultural sustainability, and luxury experiences. This vision aligns with the Maldives Fifth Tourism Master Plan 2023–2027 and the UN Sustainable Development Goals.

Dr. Nisha pointed to the pandemic as a transformative moment for the travel industry, shifting travellers’ perspectives and emphasising the need for “conscious paradise” destinations. OV Traveller Club embraces this shift by offering purpose-driven journeys that balance nature, culture, and sustainability. She described the brand as a custodian and architect of tomorrow’s paradise, dedicated to delivering transformative travel experiences without compromising luxury.

The evening also featured the introduction of initiatives such as “Gentle Footprints,” showcasing OV Traveller Club’s dedication to regenerative tourism—leaving destinations in better condition than they were found. Dr. Nisha detailed key strategies such as reducing carbon footprints, wildlife conservation, supporting local communities, and promoting cultural sustainability. These efforts align with global sustainability standards, including GSTC indicators, and support local initiatives to enhance sustainable tourism practices.

The brand’s commitment to education and inclusivity was also emphasised. Initiatives include customer education programs, staff development, and Diversity, Equity, and Inclusion (DEI) commitments. OV Traveller Club aims to leave a positive legacy by fostering meaningful engagement, mentorship workshops, local employment, women’s empowerment in tourism, and cultural preservation.

Dr. Nisha concluded by emphasising the brand’s goal of achieving not just sustainability but regenerative sustainability, aiming to create improved environments for communities and travellers while promoting slow, authentic travel experiences as a cornerstone of modern tourism.

Guests participated in a coral planting session led by Patina’s marine biologists, reflecting OV Traveller Club’s dedication to marine conservation. The evening concluded with a beachside BBQ, vibrant cultural performances, and reflections on the partnerships that have been instrumental in the brand’s success.

The launch of OV Traveller Club marks a bold new chapter in luxury travel, prioritising meaningful connections, sustainability, and excellence. By aligning with both national and global goals, OV Traveller Club is setting new standards for luxury tourism in the Maldives and beyond.

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Sheraton Maldives Full Moon Resort & Spa reimagines island experience with resort-wide makeover

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Sheraton Maldives Full Moon Resort & Spa has announced an exciting new chapter with a comprehensive resort-wide refurbishment. The transformation reimagines accommodations, dining venues, public spaces, and guest experiences while preserving the lush island environment that has defined the resort for generations. To celebrate this transformation, travellers are invited to experience the renewed island retreat with an exclusive long-stay offer. For a limited time, guests who book five nights or more will enjoy complimentary round-trip speedboat transfers on any available package, making it easier to discover one of the Maldives’ most naturally abundant private islands, located just 15 minutes from Velana International Airport.

Long before the Maldives became one of the world’s most sought-after luxury destinations, Sheraton Maldives Full Moon Resort & Spa had established itself as a place where genuine hospitality and nature coexist in perfect harmony. While many islands have been developed in recent years, Sheraton Maldives has had the rare privilege of allowing its landscape to flourish over time, creating a mature tropical sanctuary that cannot be replicated overnight. Today, the resort is building on that legacy with thoughtful enhancements that elevate the guest experience and preserve the character that has always made the island distinctive.

The island is home to nearly 200 varieties of tropical plants, 18 species of orchids, and more than 600 coconut trees, creating a vibrant ecosystem that welcomes guests from the moment they arrive. At its heart stands a magnificent banyan tree that has flourished for more than a century, a living reminder of the island’s rich heritage and enduring connection to the Maldivian landscape. The island’s tropical landscape has developed over decades and is home to native flora, abundant birdlife, and shaded pathways that distinguish it from many newer developments across the Maldives.

Alongside its ongoing sustainability initiatives, the resort’s current refurbishment has been carefully designed to enhance what guests have always loved about the island. Guestrooms and villas are being refreshed with contemporary design and enhanced comforts. Restaurants, bars, recreational facilities, the kids’ club, and public spaces are also being reimagined to create a more seamless and refined guest experience.

Every enhancement aims to meet the evolving expectations of today’s travellers while maintaining the warmth, authenticity, and natural charm that define Sheraton Maldives. Guests can relax on powder-soft beaches, snorkel vibrant coral reefs, enjoy diverse culinary experiences, and unwind at Shine Spa for Sheraton. Every stay balances timeless island charm with modern luxury.

“At Sheraton Maldives, our story has always been about bringing people together in an extraordinary island setting,” said Greg Allan, General Manager of Sheraton Maldives Full Moon Resort & Spa. “Our refurbishment is an investment in the future of the resort, ensuring our guests enjoy modern comforts while preserving the island’s extraordinary natural beauty and the heartfelt hospitality that have defined Sheraton Maldives for decades. We are excited to welcome returning and first-time guests to experience a timeless destination that continues to evolve while staying true to its roots.”

To mark this exciting new chapter, guests who book for five nights or more will receive complimentary round-trip speedboat transfers on any available package. Whether choosing a bed and breakfast escape or a curated dining package, every eligible booking includes this exclusive benefit. The offer provides added value and convenience from the moment they arrive in the Maldives.

Guests can be among the first to experience the next chapter of Sheraton Maldives Full Moon Resort & Spa by booking directly through the resort’s official website at www.sheratonmaldives.com or by contacting the reservations team at Sheraton.Maldives@sheraton.com.

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Sun Siyam Vilu Reef introduces guest-led coral restoration initiative

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Surrounded by one of the Maldives’ most vibrant house reefs, Sun Siyam Vilu Reef, is inviting guests to leave behind more than memories. This World Nature Conservation Day (28th July 2026), the boutique island retreat officially launched its signature ‘Adopt-a-Coral’ initiative, giving travellers the opportunity to play an active role in restoring one of nature’s most precious underwater sanctuaries.

Driven by Sun Siyam Resorts’ overarching sustainability program, Sun Siyam Cares, this initiative provides a hands-on opportunity to safeguard the fragile aquatic landscapes of the South Nilandhe Atoll. Guests become active participants in the restoration process, carefully attaching live coral fragments onto specially designed nursery frames under the guidance of the resort’s marine experts. These structures are then carefully placed in nursery zones across the lagoon to flourish and rebuild vital habitats.

To commemorate the launch, guests enjoyed an interactive morning event featuring bespoke refreshments and a symbolic frame planting ceremony. Long after returning home, guests continue receiving personalised updates, allowing them to witness the growth of the very coral they helped restore, creating a lasting connection with the island and its surrounding waters.

“Our reef is the heart of our island, and protecting it is a responsibility we proudly share with every guest who visits us,” said Masdhooq Saeed, Cluster General Manager. “By giving our guests the opportunity to plant coral, we offer them a meaningful way to leave our sanctuary even better than when they arrived. It is a genuine privilege to empower our visitors to play a direct role in building a more resilient ecosystem while forging a lifelong bond with the Maldives.”

The Adopt-a-Coral initiative forms a key part of Sun Siyam Vilu Reef’s long-term sustainability vision, seamlessly combining luxury island hospitality with meaningful conservation efforts, guest participation, and community engagement. The resort’s spectacular house reef is home to an extraordinary diversity of coral formations, tropical fish, turtles, and countless other species, making its protection essential for future generations.

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Fushifaru Maldives offers access to Lhaviyani’s manta ray hotspot

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One of the Maldives’ most anticipated marine spectacles has arrived – manta ray season is returning to Lhaviyani Atoll. As plankton-rich waters attract these gentle giants, the atoll transforms into a haven for unforgettable underwater encounters. Graceful, curious and inspiring, manta rays can often be spotted gliding effortlessly through the turquoise waters, creating magical moments for both snorkelers and divers.

Whether you’re taking your first plunge beneath the surface or you’re a seasoned ocean explorer, there’s nothing quite like the thrill of swimming alongside these incredible creatures in their natural habitat. Think vibrant coral reefs, abundant marine life and crystal-clear lagoons. Manta ray season offers an unforgettable experience that captures the true wonder of the Maldives.

One of Lhaviyani Atoll’s most renowned manta ray sites is Fushifaru Thila, located just three minutes by boat from Fushifaru Maldives. This protected dive site is home to a natural manta cleaning station, where cleaner wrasse and other small reef fish remove parasites and dead skin from the mantas. Watching these gentle giants gracefully circle the cleaning station as they pause for their underwater “spa treatment” is a truly remarkable sight and one of the highlights of diving in the Maldives.

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