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OV Traveller Club unveils new era of regenerative luxury

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On November 18, 2024, Patina Maldives hosted a memorable evening as OV Holidays unveiled its new identity as OV Traveller Club. The rebranding marked a significant evolution, reflecting a commitment to sustainability, luxury, and meaningful connections, encapsulated in the new motto: “Discover Yourself.”

The evening commenced with opening remarks from Emma, Strategic Partnership Manager, who welcomed guests and introduced the themes of transformation, sustainability, and the vision behind OV Traveller Club. Her speech offered insight into the journey that led to the rebranding.

Ellice, the Chief Operating Officer, elaborated on this transformation during her keynote address. She highlighted how the brand, initially focused on bespoke luxury travel, became a preferred choice for global celebrities, royal families, and discerning travellers from regions such as the Middle East. However, challenges in the evolving travel industry, including market saturation and compromised service quality in the Maldives, prompted OV Traveller Club to chart a new course. This transformation focused on exclusivity, sustainability, and exceptional service. Ellice also acknowledged the pivotal role of Shafraz Fazley, Founder and Managing Director, whose vision and leadership laid the groundwork for this evolution. Fazley’s dedication to innovation and excellence was instrumental in shaping the strategic direction of OV Traveller Club.

Dr. Nisha Abu Bakar, Director of OV Traveller Club, delivered an impactful address on the growing trend of conscious travel and the importance of integrating luxury with sustainability. She underscored the brand’s mission to combine ecological preservation, cultural sustainability, and luxury experiences. This vision aligns with the Maldives Fifth Tourism Master Plan 2023–2027 and the UN Sustainable Development Goals.

Dr. Nisha pointed to the pandemic as a transformative moment for the travel industry, shifting travellers’ perspectives and emphasising the need for “conscious paradise” destinations. OV Traveller Club embraces this shift by offering purpose-driven journeys that balance nature, culture, and sustainability. She described the brand as a custodian and architect of tomorrow’s paradise, dedicated to delivering transformative travel experiences without compromising luxury.

The evening also featured the introduction of initiatives such as “Gentle Footprints,” showcasing OV Traveller Club’s dedication to regenerative tourism—leaving destinations in better condition than they were found. Dr. Nisha detailed key strategies such as reducing carbon footprints, wildlife conservation, supporting local communities, and promoting cultural sustainability. These efforts align with global sustainability standards, including GSTC indicators, and support local initiatives to enhance sustainable tourism practices.

The brand’s commitment to education and inclusivity was also emphasised. Initiatives include customer education programs, staff development, and Diversity, Equity, and Inclusion (DEI) commitments. OV Traveller Club aims to leave a positive legacy by fostering meaningful engagement, mentorship workshops, local employment, women’s empowerment in tourism, and cultural preservation.

Dr. Nisha concluded by emphasising the brand’s goal of achieving not just sustainability but regenerative sustainability, aiming to create improved environments for communities and travellers while promoting slow, authentic travel experiences as a cornerstone of modern tourism.

Guests participated in a coral planting session led by Patina’s marine biologists, reflecting OV Traveller Club’s dedication to marine conservation. The evening concluded with a beachside BBQ, vibrant cultural performances, and reflections on the partnerships that have been instrumental in the brand’s success.

The launch of OV Traveller Club marks a bold new chapter in luxury travel, prioritising meaningful connections, sustainability, and excellence. By aligning with both national and global goals, OV Traveller Club is setting new standards for luxury tourism in the Maldives and beyond.

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Dreamlike retreat: explore Maldives with Marriott Bonvoy Resorts

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The Maldives is a destination where summer feels eternal, offering turquoise waters, pristine white sands, and serene tranquility. Through the ‘Endless Summer’ campaign by Marriott Bonvoy, travellers are invited to escape the winter cold or bask in perpetual sunshine with a limited-time offer. Guests can choose from a selection of luxurious resorts in the Maldives and enjoy benefits such as a full-board dining plan, complimentary speedboat or seaplane transfers, or up to USD 250 in resort credit. Additional perks include non-motorised water sports like paddle-boarding, kayaking, windsurfing, and catamaran sailing, depending on the property. This exclusive offer, valid for a minimum stay of four nights, is available for bookings between January 20 and February 28, 2025, and includes Marriott Bonvoy points to unlock future travel opportunities.

The North Malé Atoll is a marine sanctuary renowned for its vibrant coral reefs and secluded luxury. Just a short speedboat ride from Velana International Airport, it hosts three Marriott Bonvoy resorts. These waters, rich with stingrays, nurse sharks, turtles, and dolphins, offer exceptional snorkelling and diving opportunities for adventurers of all levels. The Ritz-Carlton Maldives, Fari Islands, features 100 villas with ocean or lagoon views, infinity pools, and personalised butler service. Dining options span Cantonese, Japanese, Italian, and Middle Eastern cuisines, while the Ritz-Carlton Spa offers treatments inspired by Yin and Yang. Guests can also explore curated dining and art installations at Fari Marina Village and participate in the Defining Moment ceremony featuring Boduberu drumming.

The JW Marriott Kaafu Atoll Island Resort, located in the largest lagoon of Kaafu Atoll, offers 80 luxurious pool villas with ocean views. The resort combines contemporary design with personalised service and features seven dining venues, including Athiri and Nikkei, which serve steak and Japanese-Peruvian cuisine. The Spa by JW offers exclusive treatments by BABOR, while younger guests can enjoy activities at the Family by JW Kids’ Club and the teens’ zone.

Sheraton Maldives Full Moon Resort & Spa, set on a private natural island, provides 176 beachfront cottages and overwater villas that blend rustic charm with modern comforts. Surrounded by turquoise lagoons and lush palm groves, the resort offers family-friendly programs such as beach picnics, cooking classes, and nature walks. Its farm-to-table dining and coral restoration initiatives, alongside complimentary stays and meals for children under 12, make it a sustainable and family-oriented retreat.

North Ari Atoll, Dhaalu Atoll, and Baa Atoll showcase the Maldives’ extraordinary natural beauty. North Ari Atoll is famous for iconic dive sites and whale shark migration routes. W Maldives, reopening in March after a transformation, offers 77 overwater and beach villas with bio-boho designs. Guests can explore the house reef, enjoy unique dining experiences, and participate in private island excursions.

In Dhaalu Atoll, The St. Regis Maldives Vommuli Resort features 77 villas with private pools and panoramic views. The resort offers Ayurvedic treatments, the Maldives’ largest hydrotherapy pool, and signature experiences like the Champagne Sabering Ritual. Dining options include Japanese Kaiseki at T-Pan and a wine cellar boasting 650 labels.

Baa Atoll, a UNESCO Biosphere Reserve, is home to The Westin Maldives Miriandhoo Resort, which features 69 villas surrounded by lush foliage or perched above turquoise waters. The resort offers Japanese cuisine, pan-Asian flavours, and holistic wellness programs. Children under 12 stay and dine for free, making it a family-friendly haven.

In Lhaviyani Atoll, Le Méridien Maldives Resort & Spa combines mid-century modern design with eco-conscious features such as a large organic garden. Guests can enjoy culinary experiences, spacious villas, and abundant marine life around its thriving house reef.

The Shaviyani Atoll offers ultimate seclusion at JW Marriott Maldives Resort & Spa, with 60 villas and personalised butler service. Families can enjoy the extensive kids’ club and adventure activities, while food enthusiasts indulge in farm-to-table dining. Water-sports like jet skiing and parasailing cater to thrill-seekers.

As the sun sets over the Maldives, Marriott Bonvoy invites travellers to embrace the promise of an eternal summer in this idyllic paradise.

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Turquoise waters, starry nights: Valentine’s Day magic at Dusit Thani Maldives

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This Valentine’s Day, couples are invited to immerse themselves in the ultimate romantic escape at Dusit Thani Maldives. Surrounded by turquoise waters, pristine beaches, and unparalleled luxury, the resort provides an idyllic setting for celebrating love.

Situated in the heart of the UNESCO World Biosphere Reserve of Baa Atoll, Dusit Thani Maldives offers an unforgettable experience for those seeking to rekindle romance and create cherished memories.

The resort’s All-Inclusive Escape to Romance package has been specially designed to elevate Valentine’s Day celebrations. This exclusive offer includes:

  • Luxurious accommodations in either beachfront or overwater villas.
  • Delectable dining experiences with all-inclusive options.
  • A private dining experience under the stars.
  • Couples’ spa treatments at the award-winning Devarana Wellness, ensuring complete relaxation.
    Valentine’s Day Highlights

On February 14th, a series of enchanting events will be hosted to mark the occasion:

  • Romantic Beach Dinner: Guests can savour a gourmet meal paired with fine wines under a starlit sky, accompanied by the soothing sounds of the ocean.
  • Couples’ Sunset Cruise: A magical experience on the water allows couples to admire the beauty of the Maldivian sunset.
  • Devarana Wellness for Two: Signature spa treatments will provide an opportunity for relaxation and reconnection.
  • Love-Inspired Cocktails: Handcrafted cocktails will be available at the resort’s bars for a special Valentine’s toast.

Dusit Thani Maldives is described as more than just a destination—it is a place where love blossoms. According to Jean-Louis Ripoche, Area General Manager, Maldives, “This Valentine’s Day, we are delighted to offer couples an opportunity to celebrate their love in one of the most romantic settings in the world.”

Couples are invited to celebrate the season of love at Dusit Thani Maldives, where the natural beauty of the Maldives serves as the perfect backdrop for a memorable Valentine’s Day.

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Heritance Aarah joins forces with LQA for unparalleled guest experiences

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Heritance Aarah, a distinguished Premium All-Inclusive barefoot paradise in the Maldives, has partnered with Leading Quality Assurance (LQA), a UK-based organisation specialising in evaluating and enhancing hospitality standards. This collaboration aims to elevate the guest experience and establish new benchmarks within the Maldivian hospitality industry. Heritance Aarah is the first property within Aitken Spence Hotels and the first Sri Lankan hotel chain to adopt LQA standards, positioning itself as a pioneer in quality excellence.

LQA focuses on evaluating various aspects of guest experiences, incorporating internationally recognised benchmarks, emotional intelligence, and brand-specific standards. Through the actionable insights and comprehensive benchmarking data provided by LQA, the resort aims to measure and enhance its performance against global competitors.

Heritance Aarah has earned numerous accolades for its exceptional offerings, including recognition as the Best Beachfront All-Inclusive Family Resort by ‘Forbes’ and the Best Resort in the World – Indian Ocean by the ‘Condé Nast Traveller Readers’ Choice Awards’. As the first LEED Gold-certified property in the Maldives, the resort demonstrates a strong commitment to sustainability, further solidifying its global reputation.

The partnership with LQA is set to refine service standards across critical touchpoints, including reservations, check-in, check-out, and the overall guest journey. This initiative aligns seamlessly with the resort’s mission to deliver unforgettable and seamless experiences for its guests.

Renowned as a premier culinary destination in the Maldives, Heritance Aarah offers a distinctive all-day dining concept across seven restaurants and five bars, curated by award-winning chefs and culinary Olympians. Guests can also indulge in a variety of wellness activities, such as Tai Chi, Reiki healing, Shirodhara, Tibetan Kunye healing sessions, Moxibustion with mantra chanting, and yoga.

By integrating LQA’s expertise with its own exceptional offerings, Heritance Aarah reinforces its position as a leader in hospitality and sustainability in the Maldives. This partnership highlights the resort’s dedication to redefining excellence and creating extraordinary memories for every guest.

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