News
OV Traveller Club unveils new era of regenerative luxury
On November 18, 2024, Patina Maldives hosted a memorable evening as OV Holidays unveiled its new identity as OV Traveller Club. The rebranding marked a significant evolution, reflecting a commitment to sustainability, luxury, and meaningful connections, encapsulated in the new motto: “Discover Yourself.”
The evening commenced with opening remarks from Emma, Strategic Partnership Manager, who welcomed guests and introduced the themes of transformation, sustainability, and the vision behind OV Traveller Club. Her speech offered insight into the journey that led to the rebranding.
Ellice, the Chief Operating Officer, elaborated on this transformation during her keynote address. She highlighted how the brand, initially focused on bespoke luxury travel, became a preferred choice for global celebrities, royal families, and discerning travellers from regions such as the Middle East. However, challenges in the evolving travel industry, including market saturation and compromised service quality in the Maldives, prompted OV Traveller Club to chart a new course. This transformation focused on exclusivity, sustainability, and exceptional service. Ellice also acknowledged the pivotal role of Shafraz Fazley, Founder and Managing Director, whose vision and leadership laid the groundwork for this evolution. Fazley’s dedication to innovation and excellence was instrumental in shaping the strategic direction of OV Traveller Club.
Dr. Nisha Abu Bakar, Director of OV Traveller Club, delivered an impactful address on the growing trend of conscious travel and the importance of integrating luxury with sustainability. She underscored the brand’s mission to combine ecological preservation, cultural sustainability, and luxury experiences. This vision aligns with the Maldives Fifth Tourism Master Plan 2023–2027 and the UN Sustainable Development Goals.
Dr. Nisha pointed to the pandemic as a transformative moment for the travel industry, shifting travellers’ perspectives and emphasising the need for “conscious paradise” destinations. OV Traveller Club embraces this shift by offering purpose-driven journeys that balance nature, culture, and sustainability. She described the brand as a custodian and architect of tomorrow’s paradise, dedicated to delivering transformative travel experiences without compromising luxury.
The evening also featured the introduction of initiatives such as “Gentle Footprints,” showcasing OV Traveller Club’s dedication to regenerative tourism—leaving destinations in better condition than they were found. Dr. Nisha detailed key strategies such as reducing carbon footprints, wildlife conservation, supporting local communities, and promoting cultural sustainability. These efforts align with global sustainability standards, including GSTC indicators, and support local initiatives to enhance sustainable tourism practices.
The brand’s commitment to education and inclusivity was also emphasised. Initiatives include customer education programs, staff development, and Diversity, Equity, and Inclusion (DEI) commitments. OV Traveller Club aims to leave a positive legacy by fostering meaningful engagement, mentorship workshops, local employment, women’s empowerment in tourism, and cultural preservation.
Dr. Nisha concluded by emphasising the brand’s goal of achieving not just sustainability but regenerative sustainability, aiming to create improved environments for communities and travellers while promoting slow, authentic travel experiences as a cornerstone of modern tourism.
Guests participated in a coral planting session led by Patina’s marine biologists, reflecting OV Traveller Club’s dedication to marine conservation. The evening concluded with a beachside BBQ, vibrant cultural performances, and reflections on the partnerships that have been instrumental in the brand’s success.
The launch of OV Traveller Club marks a bold new chapter in luxury travel, prioritising meaningful connections, sustainability, and excellence. By aligning with both national and global goals, OV Traveller Club is setting new standards for luxury tourism in the Maldives and beyond.
Drink
Milaidhoo Maldives celebrates International Men’s Day with ‘Gentlemen & Cocktails’
Milaidhoo Maldives will mark International Men’s Day with a cocktail-making competition for male guests, as the resort celebrates its tenth anniversary this November.
The occasion will also recognise the contributions of the men involved in the resort’s development and operations over the past decade. Since its establishment, Milaidhoo has maintained a focus on Maldivian hospitality and cultural traditions, with its original vision continuing to influence the guest experience.
As part of the celebrations, the resort will host Gentlemen & Cocktails, an interactive cocktail-making challenge at Compass Pool Bar.
The event will begin with a workshop led by the bar’s bartenders, who will introduce participants to the fundamentals of cocktail preparation. Following the workshop, participants will compete to create their own signature cocktails using a selection of ingredients.
Each participant will receive a black box containing secret ingredients, which must be incorporated into their creation. They will also be required to select an additional herb, vegetable or aromatic ingredient from the resort’s Chef’s Garden.
Participants will have a limited amount of time to prepare their cocktails, with their partners serving as judges. The creations will be assessed based on flavour, presentation and originality.
The winning cocktail will be featured as the Cocktail of the Day at Compass Pool Bar for one week. The winning couple will also be entitled to unlimited servings of their creation for the remainder of their stay.
The International Men’s Day celebrations form part of Milaidhoo Maldives’ tenth anniversary year, recognising the people who have contributed to the resort’s development and its approach to hospitality.
Through the cocktail-making competition, the resort aims to provide guests with an interactive experience while commemorating International Men’s Day.
Featured
Angsana Velavaru brings island-inspired celebrations to Christmas and New Year
Angsana Velavaru has announced its festive programme for Christmas and New Year, featuring seasonal celebrations, family activities, dining experiences, cultural performances and marine excursions in the Maldives.
The celebrations will begin with a Christmas tree lighting ceremony, bringing guests together to mark the start of the festive season. On Christmas Eve, the resort will host traditional Christmas carols at sunset, while younger guests can look forward to a visit from Santa Claus.
Throughout the festive period, families will be able to participate in activities such as gingerbread cookie decorating and bracelet making. The programme will also include outdoor games and beach activities, including football matches and traditional tug-of-war competitions.
Traditional Bodu Beru performances will form part of the celebrations, introducing guests to Maldivian music and cultural traditions.
Dining will be a central part of the festive programme, with the resort hosting a Christmas Eve dinner and Christmas brunch. New Year’s Eve celebrations will feature a New Year Garden Soirée Dinner, followed by a New Year brunch on 1 January. The resort will also organise dedicated celebrations for guests observing Orthodox Christmas.
In addition to the seasonal activities, guests will have opportunities to explore the surrounding marine environment through excursions such as manta ray and turtle safaris. The resort will also offer wellness experiences for those seeking relaxation during their stay.
The festive programme is designed to accommodate couples, families and groups of friends, combining traditional Christmas and New Year celebrations with recreational activities, cultural experiences and the resort’s existing leisure offerings.
Through its programme of dining, entertainment, outdoor activities and marine excursions, Angsana Velavaru aims to provide guests with a range of experiences throughout the festive season.
News
Maldives-born wellness brand ELE|NA celebrates 11 years of operations
ELE|NA, the spa and wellness brand by Atmosphere Wellness, celebrates its 11th anniversary this November under the theme 11 Years. One Essence. Born in the Maldives, the brand has grown through a philosophy rooted in nature, personalisation and connection, carrying its wellness philosophy to new destinations while staying true to the principles that shaped its beginnings.
Eleven years on, the essence is unchanged. What evolves is how that philosophy is experienced: through new wellness practices, scientific innovation, sustainability initiatives and the people who bring each guest journey to life.
Recognition has followed. ELE|NA was named Leading Wellness Brand of the Year at the South Asian Travel Awards (SATA) 2026, and ELE|NA Essentia was named Emerging Skincare Brand of the Year at the Destination Deluxe Awards 2025.
“For eleven years, ELE|NA has believed that wellness should feel personal and give back to the places that inspire it. That belief has not changed. What has grown is our team, our knowledge and our reach, now across South Asia. This anniversary belongs to the therapists and colleagues who bring that essence to every guest,” said Heidi Grimwood, Senior Vice President, ELE|NA.

A Maldives-Born Philosophy, Evolving with Time
The Maldives is at the heart of ELE|NA’s story. Across its sanctuaries, the brand explores how wellness can respond to the individual while drawing inspiration from nature and the surrounding environment.
This year, ELE|NA introduced the Pillars of Vitality, a framework that now anchors its therapies and shapes a more considered, holistic approach to wellbeing. Spanning TouchFlow, ReFine, BodyFit, SoulVibe, SleepSync and FoodDelight, the pillars give each guest journey a clear structure while leaving room for personal choice.
At selected sanctuaries, QEST4 bio-energetic assessment adds a technology-led dimension to personalised wellness, complementing traditional practices with a deeper understanding of individual needs.
The ELE|NA Wellness Academy, endorsed by CIBTAC, is advancing the brand’s commitment to learning. It has hosted Reiki and sound healing courses that develop practitioners and deepen their understanding of complementary wellness practices.
A Milestone in Sustainable Wellness
Nature has always been central to ELE|NA’s philosophy, extending beyond treatments to the brand’s responsibility towards the environments in which its sanctuaries operate.
That commitment reached an important milestone this year, when all eight ELE|NA sanctuaries in the Maldives were awarded Platinum, the highest tier of the Sustainable Wellness Group’s Sustainable Spa & Wellness Accreditation, following three consecutive years at Gold Standard. The recognition reflects a sustainability journey built year on year, and a focus on embedding responsible practices into everyday spa operations.

Celebrating the People Behind Eleven Years
Across ELE|NA’s Maldives sanctuaries, the anniversary is being celebrated through experiences that bring guests and teams together. Sunrise yoga, meditation and sound healing sit alongside tree planting, botanical workshops, sustainable craft activities and anniversary gatherings.
At the heart of the day is The 11:11 Moment. At 11:11 AM on 1 November, every sanctuary pauses together, as guests and teams stop to breathe, make a wish and share it, marking eleven years with one shared intention.
Each property brings its own character to the celebrations, with activities and shared rituals that reflect local surroundings and resort communities. Team performances and appreciation initiatives also recognise the therapists and colleagues whose care and expertise shape the guest experience every day.
While each sanctuary celebrates in its own way, the intention is shared: to honour the connections between wellness, nature and community.
From the Maldives to New Horizons
ELE|NA’s next chapter carries its wellness philosophy further into India. Building on its presence at Sadar Manzil Heritage by Atmosphere in Bhopal, the brand opens ELE|NA Ayur at Ananta Spa & Resort, Ajabgarh, on 1 November, with OZEN Villas Jaipur and Arunya in Coorg to follow. Each destination offers an opportunity to interpret the brand’s approach through its own landscape and setting.
The brand is also introducing ELE|NA Essentia, its own skincare line, to India. Made in India and inspired by Indian botanicals, Essentia extends ELE|NA’s nature-led philosophy beyond the spa and into everyday skincare rituals.
Beyond India, ELE|NA’s pipeline extends to Sri Lanka and Nepal, where new destinations will bring the brand’s nature-led approach to fresh landscapes and cultures.
Eleven years on, the destinations have grown and the practices have evolved. The essence remains one.
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