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OV Traveller Club unveils new era of regenerative luxury

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On November 18, 2024, Patina Maldives hosted a memorable evening as OV Holidays unveiled its new identity as OV Traveller Club. The rebranding marked a significant evolution, reflecting a commitment to sustainability, luxury, and meaningful connections, encapsulated in the new motto: “Discover Yourself.”

The evening commenced with opening remarks from Emma, Strategic Partnership Manager, who welcomed guests and introduced the themes of transformation, sustainability, and the vision behind OV Traveller Club. Her speech offered insight into the journey that led to the rebranding.

Ellice, the Chief Operating Officer, elaborated on this transformation during her keynote address. She highlighted how the brand, initially focused on bespoke luxury travel, became a preferred choice for global celebrities, royal families, and discerning travellers from regions such as the Middle East. However, challenges in the evolving travel industry, including market saturation and compromised service quality in the Maldives, prompted OV Traveller Club to chart a new course. This transformation focused on exclusivity, sustainability, and exceptional service. Ellice also acknowledged the pivotal role of Shafraz Fazley, Founder and Managing Director, whose vision and leadership laid the groundwork for this evolution. Fazley’s dedication to innovation and excellence was instrumental in shaping the strategic direction of OV Traveller Club.

Dr. Nisha Abu Bakar, Director of OV Traveller Club, delivered an impactful address on the growing trend of conscious travel and the importance of integrating luxury with sustainability. She underscored the brand’s mission to combine ecological preservation, cultural sustainability, and luxury experiences. This vision aligns with the Maldives Fifth Tourism Master Plan 2023–2027 and the UN Sustainable Development Goals.

Dr. Nisha pointed to the pandemic as a transformative moment for the travel industry, shifting travellers’ perspectives and emphasising the need for “conscious paradise” destinations. OV Traveller Club embraces this shift by offering purpose-driven journeys that balance nature, culture, and sustainability. She described the brand as a custodian and architect of tomorrow’s paradise, dedicated to delivering transformative travel experiences without compromising luxury.

The evening also featured the introduction of initiatives such as “Gentle Footprints,” showcasing OV Traveller Club’s dedication to regenerative tourism—leaving destinations in better condition than they were found. Dr. Nisha detailed key strategies such as reducing carbon footprints, wildlife conservation, supporting local communities, and promoting cultural sustainability. These efforts align with global sustainability standards, including GSTC indicators, and support local initiatives to enhance sustainable tourism practices.

The brand’s commitment to education and inclusivity was also emphasised. Initiatives include customer education programs, staff development, and Diversity, Equity, and Inclusion (DEI) commitments. OV Traveller Club aims to leave a positive legacy by fostering meaningful engagement, mentorship workshops, local employment, women’s empowerment in tourism, and cultural preservation.

Dr. Nisha concluded by emphasising the brand’s goal of achieving not just sustainability but regenerative sustainability, aiming to create improved environments for communities and travellers while promoting slow, authentic travel experiences as a cornerstone of modern tourism.

Guests participated in a coral planting session led by Patina’s marine biologists, reflecting OV Traveller Club’s dedication to marine conservation. The evening concluded with a beachside BBQ, vibrant cultural performances, and reflections on the partnerships that have been instrumental in the brand’s success.

The launch of OV Traveller Club marks a bold new chapter in luxury travel, prioritising meaningful connections, sustainability, and excellence. By aligning with both national and global goals, OV Traveller Club is setting new standards for luxury tourism in the Maldives and beyond.

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The Standard, Maldives to ring in 2027 with ‘Reveal Your Glow’ beach party

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This festive season, The Standard, Maldives invites guests to escape to a sun-drenched celebration where island spirit meets holiday magic. Set against the turquoise waters of the Indian Ocean, the resort presents an effortlessly vibrant lineup of experiences designed for all ages, bringing together joyful moments, lively entertainment, and exceptional culinary offerings in one unforgettable setting.

The celebrations begin on 20 December 2026 with a beachfront Tree Lighting Ceremony, where festive tradition meets laid- back natural island charm. Set against the glow of the ocean at dusk, the evening is brought to life with sounds from resident DJ and live performances, adding a contemporary pulse to the occasion. Guests are then invited to continue the night with a Fire & Grill Dinner, a curated dining experience at Kula. Across Christmas Eve and Christmas Day, the resort embraces a lively blend of activity and indulgence. Days start on a playful note with energizing sessions by the pool and engaging classes, before easing into relaxed, flavour-forward dining experiences in the afternoon. As daylight fades, the atmosphere shifts, sunset cocktails set the tone, followed by immersive dinners and upbeat celebrations that stretch into the night.

Families and younger guests can enjoy beloved festive traditions reimagined with a tropical touch, while adults are invited to soak up the island’s vibrant social scene, think beachside gatherings, live acts, and high-energy performances that turn the shoreline into a dynamic backdrop of music, light, and movement. Throughout the festive period, Lil’ Shark Kids Club offers a variety of engaging activities, bringing together the warmth of Christmas with a playful island spirit.

Adding to the festive spirit, New Year’s Eve promises a dazzling grand finale. The seasonal celebrations culminate in a spectacular New Year’s Eve theme: Reveal Your Glow. The much-anticipated glow-up party will set the tone for the year ahead, headlined by internationally acclaimed DJ Kessaé Kimmi. Known for her magnetic stage presence and electrifying sets, the Thailand-based artist will take over the island with her signature sound, delivering vibrant beats, immersive visuals, and dance-floor euphoria that keeps the energy high until sunrise. Bringing the same high-octane energy that lights up full moon festivals, luxury hotspots, and global stages, she arrives with a suitcase full of irresistible beats, flawless mixes, and pure countdown magic. The night unfolds from an abundant gala dinner into an electrifying beach party, where music, fire performances, and captivating rituals ignite the shoreline. A midnight fireworks display lights up the Maldivian sky, creating a vibrant and unforgettable welcome to the new year.

Whether seeking relaxed holiday indulgence or high-energy celebrations, The Standard, Maldives offers the perfect balance of both, where good food, great company, and unforgettable moments come together in true island style.

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Alila Kothaifaru Maldives marks June with sustainability and marine conservation initiatives

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Alila Kothaifaru Maldives is reinforcing its commitment to environmental stewardship this June through a series of sustainability-focused initiatives and conservation experiences.

In celebration of World Environment Day on 5 June and World Ocean Day on 8 June, the management and team at Alila Kothaifaru Maldives took part in activities designed to promote awareness, education, and action in support of protecting the natural world, both above and below the waterline.

The programme began on World Environment Day, when team members came together for a tree planting activity on the island. Inspired by this year’s global theme, “Our Land, Our Future”, the initiative highlighted the vital connection between healthy ecosystems, biodiversity, and human wellbeing, while contributing to the resort’s ongoing efforts to preserve and enhance its natural environment.

Building on this momentum, the resort is continuing its sustainability journey throughout June with a series of marine conservation activities developed in collaboration with Euro-Divers Maldives. The programme began with Reef Awareness Day on 1 June, featuring a coral planting programme with the marine biologist. Participants contributed directly to reef restoration efforts while learning about the importance of coral ecosystems in maintaining ocean health.

On 8 June, guests and colleagues came together to mark World Ocean Day through a house reef clean-up dive and beach clean-up, helping to remove marine debris and protect the delicate reef ecosystem surrounding the island. The day concluded with Ocean Discovery Night – All About Sea Turtles, an educational session designed to deepen understanding of one of the Maldives’ most iconic marine species.

The sustainability programme continues with June Sea Turtle Week, held from 8 to 16 June, featuring immersive experiences that connect guests with marine conservation efforts. Highlights include a Turtle Reef Snorkelling Excursion with the marine biologist on 10 June, offering participants the opportunity to observe sea turtles in their natural habitat while learning about ongoing research and protection initiatives.

The programme will culminate on 16 June, coinciding with World Sea Turtle Day, with an interactive presentation dedicated to sea turtle conservation and the challenges these marine species face in today’s oceans.

“Education and engagement are powerful tools for conservation. Through our partnership with Alila Kothaifaru Maldives, we aim to inspire greater appreciation for the underwater world while encouraging responsible interactions with marine life. Whether planting corals, participating in reef clean-ups, or learning about sea turtles, guests have the opportunity to make a positive impact while experiencing the extraordinary biodiversity of the Maldives,” said Igor Semenov, Dive Centre and Watersports Manager of Euro-Divers at Alila Kothaifaru Maldives.

“Sustainability lies at the heart of the Alila experience. From preserving our island’s natural landscape to protecting the vibrant marine ecosystems that surround us, we are committed to creating meaningful opportunities for our guests to connect with nature and become active participants in conservation. Our World Environment Day and World Ocean Day initiatives reflect our belief that every small action can contribute to a healthier planet for future generations,” said Thomas Weber, General Manager of Alila Kothaifaru Maldives.

Through these initiatives, Alila Kothaifaru Maldives continues to champion responsible tourism and environmental conservation. The resort’s sustainability programme fosters meaningful connections between guests and the natural environment while supporting the protection of the Maldives’ unique ecosystems for generations to come.

The resort continues to share updates on its sustainability initiatives, marine conservation programmes, and immersive guest experiences through its Instagram account as part of its ongoing journey to protect the natural beauty of the Maldives.

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NH Maldives Kuda Rah celebrates World Ocean Day through hands-on marine conservation

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In celebration of World Ocean Day on June 8th, NH Maldives Kuda Rah hosted a series of impactful environmental activities to protect and restore the surrounding marine ecosystems. The initiatives brought together guests, team members, and expert partners to actively preserve the natural beauty of our surroundings.

The day began with a collaborative Lagoon Cleaning Activity. Guests and resort teamed up with the resort’s dive centre, Dive & Sail Maldives to carefully clear the surrounding waters of debris. This joint effort ensures that the local house reef and lagoon remain a pristine and thriving habitat for marine life.

Following the clean-up, participants gathered at the Watersports beach for an interactive Coral Planting event. Earlier that morning, the marine team safely collected viable coral fragments from a nearby reef. During the event, guests had the unique opportunity to attach these rescued corals to metal pyramid frames. Once completed, the coral frames were submerged and placed into the resort’s expanding coral regeneration garden, creating a living legacy that will help to sustain a vibrant local ecosystem and enhance the liveliness of our house reef.

“We want to extend a huge thank you to Dive and Sail Maldives, our passionate staff , and the wonderful guests who participated in these events,” says the resort management. “Together, we are making a meaningful difference in preserving the underwater paradise of the Maldives for future generations.”

Through the “Live Local” initiative with Minor DISCOVERY, NH Hotels & Resorts brings authentic local experiences to every stay.

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