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OV Traveller Club unveils new era of regenerative luxury

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On November 18, 2024, Patina Maldives hosted a memorable evening as OV Holidays unveiled its new identity as OV Traveller Club. The rebranding marked a significant evolution, reflecting a commitment to sustainability, luxury, and meaningful connections, encapsulated in the new motto: “Discover Yourself.”

The evening commenced with opening remarks from Emma, Strategic Partnership Manager, who welcomed guests and introduced the themes of transformation, sustainability, and the vision behind OV Traveller Club. Her speech offered insight into the journey that led to the rebranding.

Ellice, the Chief Operating Officer, elaborated on this transformation during her keynote address. She highlighted how the brand, initially focused on bespoke luxury travel, became a preferred choice for global celebrities, royal families, and discerning travellers from regions such as the Middle East. However, challenges in the evolving travel industry, including market saturation and compromised service quality in the Maldives, prompted OV Traveller Club to chart a new course. This transformation focused on exclusivity, sustainability, and exceptional service. Ellice also acknowledged the pivotal role of Shafraz Fazley, Founder and Managing Director, whose vision and leadership laid the groundwork for this evolution. Fazley’s dedication to innovation and excellence was instrumental in shaping the strategic direction of OV Traveller Club.

Dr. Nisha Abu Bakar, Director of OV Traveller Club, delivered an impactful address on the growing trend of conscious travel and the importance of integrating luxury with sustainability. She underscored the brand’s mission to combine ecological preservation, cultural sustainability, and luxury experiences. This vision aligns with the Maldives Fifth Tourism Master Plan 2023–2027 and the UN Sustainable Development Goals.

Dr. Nisha pointed to the pandemic as a transformative moment for the travel industry, shifting travellers’ perspectives and emphasising the need for “conscious paradise” destinations. OV Traveller Club embraces this shift by offering purpose-driven journeys that balance nature, culture, and sustainability. She described the brand as a custodian and architect of tomorrow’s paradise, dedicated to delivering transformative travel experiences without compromising luxury.

The evening also featured the introduction of initiatives such as “Gentle Footprints,” showcasing OV Traveller Club’s dedication to regenerative tourism—leaving destinations in better condition than they were found. Dr. Nisha detailed key strategies such as reducing carbon footprints, wildlife conservation, supporting local communities, and promoting cultural sustainability. These efforts align with global sustainability standards, including GSTC indicators, and support local initiatives to enhance sustainable tourism practices.

The brand’s commitment to education and inclusivity was also emphasised. Initiatives include customer education programs, staff development, and Diversity, Equity, and Inclusion (DEI) commitments. OV Traveller Club aims to leave a positive legacy by fostering meaningful engagement, mentorship workshops, local employment, women’s empowerment in tourism, and cultural preservation.

Dr. Nisha concluded by emphasising the brand’s goal of achieving not just sustainability but regenerative sustainability, aiming to create improved environments for communities and travellers while promoting slow, authentic travel experiences as a cornerstone of modern tourism.

Guests participated in a coral planting session led by Patina’s marine biologists, reflecting OV Traveller Club’s dedication to marine conservation. The evening concluded with a beachside BBQ, vibrant cultural performances, and reflections on the partnerships that have been instrumental in the brand’s success.

The launch of OV Traveller Club marks a bold new chapter in luxury travel, prioritising meaningful connections, sustainability, and excellence. By aligning with both national and global goals, OV Traveller Club is setting new standards for luxury tourism in the Maldives and beyond.

Featured

New era in reef conservation: Six Senses Kanuhura launches data-led Coral Census

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Six Senses Kanuhura has announced a pioneering initiative that positions the resort at the forefront of marine conservation in the Maldives: the Kanuhura Coral Census, the world’s first long-term, 3D reef-monitoring programme implemented by a resort. Developed in collaboration with leading scientists from Newcastle University and University College London (UCL), this advanced methodology delivers an unprecedented level of accuracy, data integrity and ecological insight. The launch arrives at a critical moment, as global research indicates that up to 90% of the world’s coral reefs could be lost by 2050.

For decades, coral-reef monitoring worldwide has relied on clipboards, tape measures and diver observations—methods that, while valuable, only capture small portions of a reef and leave significant gaps. Traditional surveys remain slow, highly subjective and limited in scale, typically assessing less than 0.01% of any given site.

The Kanuhura Coral Census removes these long-standing limitations. Using 3D modelling and advanced AI analysis techniques, including Gaussian splatting, the system maps more than 100 square metres of reef at each site, capturing detail down to half a millimetre. The result is a hyper-accurate, fully repeatable digital reconstruction of the reef—something no other resort has achieved to date.

The new methodology resolves the constraints of conventional surveys in several transformative ways:

  • Large-scale digital reef mapping: Entire reef sections are recorded in ultra-high resolution instead of limited snapshots.
  • Rapid fieldwork: Only 20 minutes of diving is required to collect all images needed for each 3D model.
  • Removal of human bias: AI-driven analysis ensures consistent, objective coral data regardless of the researcher.
  • Unmatched ecological detail: Indicators such as rugosity, coral-canopy height, overhangs and habitat complexity—often overlooked in traditional surveys—are fully captured.
  • Perfect repeatability: The same reef sections can be re-surveyed every few months, producing the Maldives’ most accurate time-series coral dataset.
  • Visual storytelling: Immersive 3D models allow clear communication with guests, researchers and the public, transforming scientific data into intuitive visual insights.

Alicia Graham, General Manager of Six Senses Kanuhura, said: “The Kanuhura Coral Census represents a major step forward for reef science within the hospitality sector. By introducing advanced reef mapping, we are not only elevating how reefs are monitored but redefining what is possible. It allows us to track the smallest changes with scientific precision, share findings transparently and make data-driven decisions that directly support reef recovery. This project signals a new era of accountable and impact-driven conservation for the Maldives.”

The long-term objective of the Kanuhura Coral Census is to develop a next-generation restoration programme that moves away from traditional metal frames and towards sustainable, ecologically informed solutions. With highly detailed insights into which corals are thriving, struggling, recruiting or bleaching—and where—Six Senses Kanuhura will design a restoration blueprint that sets a new benchmark for the region.

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Discover Raa Atoll: Ifuru Island Maldives adds new dive packages for 2026

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Ifuru Island Maldives has introduced a new collection of curated dive packages, inviting guests to explore the exceptional underwater world of the Maldives through programmes designed for beginners, aspiring divers and certified enthusiasts alike.

Located in the pristine waters of Raa Atoll, Ifuru Island Maldives provides access to vibrant house reefs, calm lagoon conditions and several of the region’s most celebrated dive sites, including the renowned Ifuru Thila. The newly launched dive packages are crafted to combine professional training, guided exploration and the convenience of a premium island stay.

The collection begins with an introductory diving experience tailored for first-time divers seeking to discover the underwater world in a safe and relaxed setting. Guests undergo lagoon-based training before progressing to the house reef, offering an ideal entry point into scuba diving with no prior experience required.

For guests ready to advance further, the resort offers a globally recognised scuba certification course. Designed for confident swimmers and snorkellers, the programme includes professional instruction, open water dives and an internationally valid certification, opening access to dive destinations worldwide.

Certified divers can choose a three-day dive escape that highlights the best sites in Raa Atoll. Featuring guided morning dives across renowned locations, the experience showcases the atoll’s rich marine biodiversity, striking reef structures and clear waters.

“Diving is an essential part of the Maldivian experience, and we wanted to create a collection that feels both accessible and exceptional,” said Marcel Sawyer, General Manager of Ifuru Island Maldives. “Whether it marks a guest’s first dive or their next significant underwater journey, these packages are crafted to offer confidence, comfort and memorable experiences beneath the surface.”

All dive packages may be booked alongside the resort’s premium accommodation offerings, including the Exclusively Yours Premium All-Inclusive meal plan, daily resort touches, complimentary non-motorised water sports, snorkelling equipment and return domestic flight transfers for qualifying stays.

The dive packages are available for booking and travel throughout 2026 and must be confirmed ahead of arrival. Package rates apply in addition to accommodation and are subject to availability.

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Maldives resort holidays included in Golden Globes gift bags

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The gift bags presented at this year’s Golden Globe Awards include holiday stays at three resorts in the Maldives.

The awards ceremony was held Sunday, with selected winners receiving gift bags valued at more than USD 1 million. According to organisers, the gift bags contain 35 items covering travel, wellness, beauty and related sectors.

The travel and experiences category of the gift bag includes resort stays in the Maldives. The packages are:

  • Two nights at the Muraka underwater residence at Conrad Maldives Rangali Island, valued at USD 70,000, awarded to five winners
  • Three nights at The Residence at Hilton Maldives Amingiri Resort & Spa, valued at USD 80,000, awarded to five winners
  • Three nights at the Grand Overwater Villa at Waldorf Astoria Maldives Ithaafushi, valued at USD 26,000, awarded to six recipients

In the awards ceremony, Hamnet won Best Motion Picture (Drama). Jessie Buckley received the award for Best Performance by a Female Actor in a Motion Picture (Drama), while the award for Best Performance by a Male Actor in the same category went to Wagner Moura for his role in The Secret Agent.

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