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OV Traveller Club unveils new era of regenerative luxury

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On November 18, 2024, Patina Maldives hosted a memorable evening as OV Holidays unveiled its new identity as OV Traveller Club. The rebranding marked a significant evolution, reflecting a commitment to sustainability, luxury, and meaningful connections, encapsulated in the new motto: “Discover Yourself.”

The evening commenced with opening remarks from Emma, Strategic Partnership Manager, who welcomed guests and introduced the themes of transformation, sustainability, and the vision behind OV Traveller Club. Her speech offered insight into the journey that led to the rebranding.

Ellice, the Chief Operating Officer, elaborated on this transformation during her keynote address. She highlighted how the brand, initially focused on bespoke luxury travel, became a preferred choice for global celebrities, royal families, and discerning travellers from regions such as the Middle East. However, challenges in the evolving travel industry, including market saturation and compromised service quality in the Maldives, prompted OV Traveller Club to chart a new course. This transformation focused on exclusivity, sustainability, and exceptional service. Ellice also acknowledged the pivotal role of Shafraz Fazley, Founder and Managing Director, whose vision and leadership laid the groundwork for this evolution. Fazley’s dedication to innovation and excellence was instrumental in shaping the strategic direction of OV Traveller Club.

Dr. Nisha Abu Bakar, Director of OV Traveller Club, delivered an impactful address on the growing trend of conscious travel and the importance of integrating luxury with sustainability. She underscored the brand’s mission to combine ecological preservation, cultural sustainability, and luxury experiences. This vision aligns with the Maldives Fifth Tourism Master Plan 2023–2027 and the UN Sustainable Development Goals.

Dr. Nisha pointed to the pandemic as a transformative moment for the travel industry, shifting travellers’ perspectives and emphasising the need for “conscious paradise” destinations. OV Traveller Club embraces this shift by offering purpose-driven journeys that balance nature, culture, and sustainability. She described the brand as a custodian and architect of tomorrow’s paradise, dedicated to delivering transformative travel experiences without compromising luxury.

The evening also featured the introduction of initiatives such as “Gentle Footprints,” showcasing OV Traveller Club’s dedication to regenerative tourism—leaving destinations in better condition than they were found. Dr. Nisha detailed key strategies such as reducing carbon footprints, wildlife conservation, supporting local communities, and promoting cultural sustainability. These efforts align with global sustainability standards, including GSTC indicators, and support local initiatives to enhance sustainable tourism practices.

The brand’s commitment to education and inclusivity was also emphasised. Initiatives include customer education programs, staff development, and Diversity, Equity, and Inclusion (DEI) commitments. OV Traveller Club aims to leave a positive legacy by fostering meaningful engagement, mentorship workshops, local employment, women’s empowerment in tourism, and cultural preservation.

Dr. Nisha concluded by emphasising the brand’s goal of achieving not just sustainability but regenerative sustainability, aiming to create improved environments for communities and travellers while promoting slow, authentic travel experiences as a cornerstone of modern tourism.

Guests participated in a coral planting session led by Patina’s marine biologists, reflecting OV Traveller Club’s dedication to marine conservation. The evening concluded with a beachside BBQ, vibrant cultural performances, and reflections on the partnerships that have been instrumental in the brand’s success.

The launch of OV Traveller Club marks a bold new chapter in luxury travel, prioritising meaningful connections, sustainability, and excellence. By aligning with both national and global goals, OV Traveller Club is setting new standards for luxury tourism in the Maldives and beyond.

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Reethi Faru Resort hosts Magda Linette ahead of new tennis season

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Reethi Faru Resort recently welcomed Magda Linette, a Top 20 professional tennis player, who selected the island resort as her training retreat while preparing for the Australian Open and the forthcoming tennis season. Away from the competitive spotlight, Linette utilised the resort’s private and tranquil setting, where expansive beaches, clear lagoon waters, and discreet luxury provided an environment conducive to both focused preparation and recovery.

Throughout her stay, Linette combined intensive training sessions with periods of rest, making use of the resort’s calm surroundings and seclusion. The natural setting of the Maldives offered an effective backdrop for physical conditioning and mental focus, supporting her preparations ahead of the season’s first Grand Slam tournament.

Known for its emphasis on privacy, understated luxury, and an authentic island atmosphere, Reethi Faru Resort continues to attract elite athletes seeking a destination that supports peak performance while delivering a refined island experience. The resort extended its best wishes to Linette as she progresses through the upcoming tennis season.

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Ifuru Island Maldives introduces refreshed day escapes for non-staying guests

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Ifuru Island Maldives has introduced a refreshed collection of Day Visit and Day Use experiences, inviting guests to enjoy the island’s signature energy, flavour, and freedom without an overnight stay.

Designed for locals, travellers, and island-hoppers seeking an effortless escape, the new range of Ifuru Day Escapes blends beachside relaxation, poolside indulgence, and curated dining moments, all set against the island’s vibrant and social atmosphere.

From relaxed mornings by the sea to golden-hour cocktails and sunset dining, each experience has been crafted to capture the spirit of Ifuru: playful, generous, and unapologetically fun.

Guests can choose from five distinct experiences, each offering a different rhythm of island life.

The Barefoot Beach Escape invites guests to slow down at the Beach Club with unlimited soft drinks, snacks, and sea views, perfect for a laid-back coastal day.

For those drawn to the pool, the Poolside Pleasure Pass combines unlimited pizza, soft drinks, and a hearty buffet lunch at Social House, ideal for sunseekers who like their days delicious.

Turning up the indulgence, Sip, Swim & Surrender offers unlimited cocktails alongside pool access and all-day dining, encouraging guests to fully let go of the clock.

Adventure lovers can opt for the Island Explorer Experience, blending pool time with Beach Club access, non-motorised water sports, snorkelling, and unlimited dining and drinks, delivering a full taste of Ifuru’s playful energy.

For couples or friends, The Ultimate Ifuru Escape offers the complete experience for two, combining all inclusions into one seamless, shared day of island indulgence. Sunset Worth Staying For

To complete the experience, Ifuru Island also introduces Sunset Indulgence at Waterfront, an evening dining journey featuring a five-course à la carte menu with unlimited cocktails and wines, served as the sun melts into the horizon.

“With these new day experiences, we wanted to open the doors wider to Ifuru,” said Marcel Sawyer, General Manager. “Whether you’re joining us for a few hours or staying from morning to sunset, this is about feeling the island’s rhythm, enjoying great food, and leaving with memories that linger.”

All Day Visit packages are available daily from 10:00 to 18:00, with the Waterfront dinner experience available from 18:00 to 22:00.

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Bollywood stars Sonakshi Sinha, Zaheer Iqbal celebrate festive season at SO/ Maldives

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This festive season, SO/ Maldives set the stage for a truly cinematic celebration as Bollywood actors Sonakshi Sinha and Zaheer Iqbal arrived in style, making a dazzling red‑carpet entry that set the tone for an unforgettable island experience.

Welcomed amidst flashing lights, island beats, and an electric festive atmosphere, the couple’s red carpet arrival marked the beginning of a glamorous seasonal escape. Framed by turquoise lagoons and pristine white-sand beaches, the moment perfectly blended Bollywood star power with the playful, high-fashion spirit that defines SO/ Maldives’ festive celebrations.

A perennial favourite on the Indian seasonal travel map, the Maldives once again lived up to its reputation as the ultimate festive getaway. During their stay, Sonakshi and Zaheer embraced the full spectrum of island indulgence from immersive Maldivian festive traditions and glamorous gala evenings to exhilarating diving adventures, exploring the vibrant underwater world of the Indian Ocean.

The festive programme at SO/ Maldives unfolded through a series of standout moments, with the duo joining guests for signature island rituals, exclusive celebrations, and high-energy events that flowed effortlessly from day to night. Whether beneath the stars at the festive gala or beneath the waves while diving, every experience reflected a celebration without limits.

“Maldives has always been on my festive travel list, and celebrating the season at SO/ Maldives made it truly exceptional,” shared Sonakshi. “From the Red Carpet welcome to the warmth of the traditions, the diving experiences, and the vibrant events, every moment felt special and memorable.”

Known for its vibrant design, creative energy, and statement celebrations, SO/ Maldives continues to attract global tastemakers and Bollywood icons seeking a destination that seamlessly blends luxury with personality. This festive season, the resort once again redefined island glamour proving that the red carpet doesn’t belong only to cities, but also to paradise.

For more information or to book your perfect festive getaway, please visit so-maldives.com or contact so.maldives.reservations@so-hotels.com.

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