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OV Traveller Club unveils new era of regenerative luxury

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On November 18, 2024, Patina Maldives hosted a memorable evening as OV Holidays unveiled its new identity as OV Traveller Club. The rebranding marked a significant evolution, reflecting a commitment to sustainability, luxury, and meaningful connections, encapsulated in the new motto: “Discover Yourself.”

The evening commenced with opening remarks from Emma, Strategic Partnership Manager, who welcomed guests and introduced the themes of transformation, sustainability, and the vision behind OV Traveller Club. Her speech offered insight into the journey that led to the rebranding.

Ellice, the Chief Operating Officer, elaborated on this transformation during her keynote address. She highlighted how the brand, initially focused on bespoke luxury travel, became a preferred choice for global celebrities, royal families, and discerning travellers from regions such as the Middle East. However, challenges in the evolving travel industry, including market saturation and compromised service quality in the Maldives, prompted OV Traveller Club to chart a new course. This transformation focused on exclusivity, sustainability, and exceptional service. Ellice also acknowledged the pivotal role of Shafraz Fazley, Founder and Managing Director, whose vision and leadership laid the groundwork for this evolution. Fazley’s dedication to innovation and excellence was instrumental in shaping the strategic direction of OV Traveller Club.

Dr. Nisha Abu Bakar, Director of OV Traveller Club, delivered an impactful address on the growing trend of conscious travel and the importance of integrating luxury with sustainability. She underscored the brand’s mission to combine ecological preservation, cultural sustainability, and luxury experiences. This vision aligns with the Maldives Fifth Tourism Master Plan 2023–2027 and the UN Sustainable Development Goals.

Dr. Nisha pointed to the pandemic as a transformative moment for the travel industry, shifting travellers’ perspectives and emphasising the need for “conscious paradise” destinations. OV Traveller Club embraces this shift by offering purpose-driven journeys that balance nature, culture, and sustainability. She described the brand as a custodian and architect of tomorrow’s paradise, dedicated to delivering transformative travel experiences without compromising luxury.

The evening also featured the introduction of initiatives such as “Gentle Footprints,” showcasing OV Traveller Club’s dedication to regenerative tourism—leaving destinations in better condition than they were found. Dr. Nisha detailed key strategies such as reducing carbon footprints, wildlife conservation, supporting local communities, and promoting cultural sustainability. These efforts align with global sustainability standards, including GSTC indicators, and support local initiatives to enhance sustainable tourism practices.

The brand’s commitment to education and inclusivity was also emphasised. Initiatives include customer education programs, staff development, and Diversity, Equity, and Inclusion (DEI) commitments. OV Traveller Club aims to leave a positive legacy by fostering meaningful engagement, mentorship workshops, local employment, women’s empowerment in tourism, and cultural preservation.

Dr. Nisha concluded by emphasising the brand’s goal of achieving not just sustainability but regenerative sustainability, aiming to create improved environments for communities and travellers while promoting slow, authentic travel experiences as a cornerstone of modern tourism.

Guests participated in a coral planting session led by Patina’s marine biologists, reflecting OV Traveller Club’s dedication to marine conservation. The evening concluded with a beachside BBQ, vibrant cultural performances, and reflections on the partnerships that have been instrumental in the brand’s success.

The launch of OV Traveller Club marks a bold new chapter in luxury travel, prioritising meaningful connections, sustainability, and excellence. By aligning with both national and global goals, OV Traveller Club is setting new standards for luxury tourism in the Maldives and beyond.

Culture

Cocoon Maldives brings Maldivian culture to life for Eid Al-Adha Celebrations

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Cocoon Maldives invites guests to experience the spirit of Eid Al-Adha through a vibrant celebration inspired by authentic Maldivian culture, traditions, and island hospitality.

Bringing together local heritage and festive island experiences, the celebration will feature a lively lineup of traditional performances and interactive activities designed to immerse guests in the rich cultural identity of the Maldives. Guests will have the opportunity to witness the colourful Bodumas and Maali Parade, inspired by traditional folklore and island festivities, alongside energetic local dance performances presented by the resort’s team members.

The celebration will also include a traditional Coconut Show, the exciting Bodumas Chase performance, live DJ entertainment, and a festive gathering atmosphere complete with refreshing mocktails and island-inspired refreshments.

As part of the experience, guests can enjoy authentic cultural moments while discovering the warmth and joyful spirit of Maldivian celebrations in a unique beachfront setting. The festivities will continue into the second day with interactive activities and friendly games between guests and team members, creating memorable moments of connection and celebration.

“At Cocoon Maldives, we are delighted to celebrate Eid Al-Adha by sharing the beauty of Maldivian traditions and creating meaningful experiences for our guests,” said Ahmed Jihad, Chief Operating Officer of The Cocoon Collection. “Through cultural performances, island festivities, and shared moments of joy, we aim to offer an authentic and memorable celebration in paradise.”

Known as the first design resort in the Maldives, Cocoon Maldives continues to create immersive guest experiences that combine island luxury with local culture, bringing travellers closer to the spirit of the destination.

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Culture

Joy Island Maldives to host Eid Al-Adha festivities inspired by local traditions

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Joy Island Maldives invites guests to experience the joyful spirit of Eid Al-Adha through a vibrant multi-day celebration inspired by authentic Maldivian culture, island traditions, and community togetherness.

Taking place from 26th to 28th May 2026, the festive programme will immerse guests in the rich heritage of the Maldives through traditional performances, local rituals, cultural games, and lively beachfront celebrations designed for both guests and team members to enjoy together.

The festivities begin on 26th May with a special Eid Night Celebration at the Staff Beach, featuring the traditional Eid Malhi lighting ritual accompanied by live Boduberu performances. Guests will also enjoy a Bodibaiy and BBQ gathering beneath the stars, creating a warm and festive island atmosphere.

On 27th May, the celebrations continue with a traditional Eid morning programme, including Eid Prayer, Eid Breakfast, and Eid Salaam led by the resort’s leadership team. Later in the afternoon, guests will be invited to join the vibrant Eid Maali Parade at the Water Sports Beach, showcasing Bodumas performances, Maali characters, traditional ladies’ dancing, and energetic Boduberu drumming.

The cultural festivities will also feature interactive Maldivian games and activities such as Tug of War, Naashi Vehttu, Faigathalhaa, and the colourful Eid Kula Jehun celebration, encouraging guests to experience the playful and communal spirit of local island traditions.

The celebrations conclude on 28th May with a Special Maldivian Night, offering guests an immersive evening inspired by the flavours, music, and traditions of the Maldives.

“At Joy Island Maldives, we are delighted to celebrate Eid Al-Adha by sharing the warmth of Maldivian hospitality and the beauty of our local traditions with guests from around the world,” said Ahmed Jihad, Chief Operating Officer of The Cocoon Collection. “These celebrations are designed to create meaningful cultural connections and joyful moments that truly reflect the spirit of the Maldives.”

Known for its vibrant atmosphere and playful island experiences, Joy Island Maldives continues to create immersive celebrations that bring together culture, entertainment, and unforgettable memories in paradise.

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Culture

Visit Maldives brings spirit of island Eid to worldwide audiences

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The spirit, colour, and traditions of a Maldivian island Eid will take centre stage this festive season as Visit Maldives Corporation (VMC) prepares to deliver immersive daily coverage of the Eid celebrations from Raa Atoll Meedhoo, bringing one of the country’s most vibrant cultural festivities to audiences around the world.

Beginning on 26 May, Visit Maldives will provide daily coverage from the island across its social media platforms and digital channels, continuing through 30 May. The initiative will showcase the atmosphere, traditions, and community celebrations that define Eid in the Maldives, offering audiences a deeper connection to the cultural identity of the islands beyond their well-known luxury experiences.

Throughout the five-day coverage, Visit Maldives teams will provide daily updates, feature segments, and behind-the-scenes storytelling from the island, capturing traditions that continue to shape community life across the Maldives. The campaign aims to position Maldivian culture and heritage as a central part of the destination experience while highlighting the unique character of local island communities.

Among the key traditions featured is Vedhuma Dhiyun, a longstanding custom where groups of islanders formally seek permission from community elders and leaders to begin Eid festivities. The practice reflects the strong communal values and cultural continuity preserved within island life.

The celebrations will also spotlight Bodu Mas, one of the most recognised Eid traditions in the Maldives. Meaning “big fish” in Dhivehi, the celebration centres around a giant fish structure crafted from woven coconut palm leaves and ceremonially carried through the island in a lively communal gathering rooted in the Maldives’ seafaring heritage.

Another major highlight is Maali Neshun, a traditional performance where participants dress as mythical figures and spirits using handcrafted costumes made from coconut leaves and local materials. Accompanied by the rhythmic sounds of boduberu drums, the performances transform the island into a visually striking cultural celebration.

The campaign will additionally feature Koadi Kendun, a traditional community event centred around a decorated wooden structure crafted from coconut palm materials. The celebration combines performance, competition, and artistic expression, reflecting both longstanding traditions and evolving forms of island creativity.

Speaking about the initiative, Ibrahim Shiuree, CEO and Managing Director of Visit Maldives Corporation, noted that showcasing living traditions and community celebrations remains an important part of strengthening destination storytelling.

“The Maldives is shaped not only by its natural beauty, but also by the traditions, people, and communities that continue to preserve our cultural identity. Through this campaign, we want global audiences to experience the warmth, creativity, and spirit of a Maldivian island Eid in an authentic and meaningful way,” he said.

He also acknowledged the support and collaboration of the people of Raa Meedhoo, particularly the communities of Hulhangu Avah and Irumathi Avah, along with the Raa Meedhoo Island Council, for their role in supporting and facilitating the initiative and helping bring the island’s Eid celebrations to wider international audiences.

Following the daily coverage period, Visit Maldives will continue the initiative through long-form storytelling content scheduled for release from next month onwards on its YouTube platform, offering in-depth features, interviews, and cultural narratives from Raa Meedhoo and its celebrations.

Through this campaign, Visit Maldives continues to expand destination storytelling by highlighting the Maldives as a place shaped not only by its natural beauty, but also by its living traditions, island communities, and cultural heritage.

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