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BBM launches American Specialty Premium Heavy-Duty Mayonnaise in Maldives

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Bestbuy Maldives (BBM), at the forefront of culinary innovation in the Maldives, has announced the launch of American Specialty Premium Heavy-Duty Mayonnaise, a condiment that redefines the benchmarks for taste, consistency, and culinary adaptability. Steering this exciting launch is BBM’s Marketing Head, Praval Kumar, a marketing professional with over a decade of sales and marketing experience within the FMCG and food and beverage sectors. With a storied career that spans across leading brands such as leading multinationals in India and Sri Lanka, Kumar’s expertise is set to position American Specialty Mayonnaise as a leader in the premium condiment market in the Maldives.

We delve into a comprehensive Q&A with Praval Kumar, exploring the vision behind introducing this culinary marvel to the Maldivian market.

Q: What makes American Specialty Premium Heavy-Duty Mayonnaise stand out in the competitive culinary market?

A: American Specialty mayonnaise is not just a condiment; it’s a testament to culinary excellence. Crafted from premium ingredients, including egg yolks, oil, vinegar, and select seasonings, it offers a velvety smooth texture and a luxurious mouthfeel that enhances every dish. What truly sets it apart from the leading competitors in the region is its robust consistency, utility for professional kitchens where durability and flavor are paramount.

Q: How does this mayonnaise benefit chefs and culinary professionals in the Maldives?

A: The Maldives is renowned for its exceptional culinary offerings, and our premium heavy-duty mayonnaise is designed to meet the high standards of this market. In a landscape which is heavily dominated by tourists in resorts, American Specialty Mayo’s superior binding and stability make it perfect for a wide range of culinary applications, from gourmet dressings to exquisite dips. The balance of savory and tangy flavors provides a versatile base that encourages culinary creativity, enabling chefs to elevate their dishes to new heights.

Q: Can you speak to the quality and production standards of American Specialty Mayonnaise?

A: Absolutely. Made in US, the American Specialty mayonnaise is produced in state-of-the-art facilities, adhering to the highest quality control measures. Every step, from sourcing premium ingredients to rigorous production protocols, is meticulously monitored. This ensures consistency, freshness, and the exceptional taste that American Specialty is known for. We take pride in our commitment to excellence, which is reflected in every jar of this premium heavy-duty mayonnaise.

Q: With the diverse culinary landscape of the Maldives, how versatile is the use of this mayonnaise?

A: The culinary landscape in Maldives in hugely diversified due to large number of tourists visiting the country from across the globe. These tourists have varied taste preferences and expectations. American Specialty mayonnaise is incredibly adaptable, seamlessly integrating into various culinary traditions. Whether it’s being used as a base for a delicate salad dressing, a rich spread for sandwiches, or as a dipping sauce for a range of appetizers, its ability to enhance flavor profiles makes it a staple in any kitchen. It’s this versatility that we believe will make American Specialty a favored choice among Maldivian resort chefs as well as hotels and cafes in the mainland.

Q: What are BBM’s expectations with the launch of American Specialty Premium Heavy-Duty Mayonnaise in the Maldives?

A: BBM is excited to bring a product of such high caliber to the Maldives. We anticipate that American Specialty Premium Heavy-Duty Mayonnaise will become an essential ingredient for the chefs across resorts owing to its quality, flavor, and versatility. Our goal is to support the culinary industry by providing products that inspire creativity and excellence in the kitchen.

Q: What sustainability initiatives are in place for the production of American Specialty Premium Heavy-Duty Mayonnaise?

A: Sustainability is at the heart of American Specialty productions. For the production of this premium heavy-duty mayonnaise, the team engages in ethical sourcing of ingredients, ensuring that the eggs come from farms that prioritize animal welfare, and the oils are sourced from sustainable plantations. Additionally, the manufacturing processes are designed to minimize waste and reduce energy consumption, aligning with the commitment to environmental stewardship.

Q: How does American Specialty Mayonnaise cater to the evolving tastes of the Maldivian market?

A: The Maldivian market is unique and blends local flavors with international influences. Recognizing this, the mayonnaise is crafted to be both versatile and adaptable, serving as the perfect base for a multitude of culinary creations. Whether it’s incorporating local seafood delicacies or enhancing international gourmet dishes, our mayonnaise is designed to complement and elevate the diverse palate of the Maldivian cuisine.

Q: How does American Specialty ensure the highest level of food safety in its mayonnaise production?

A: Food safety is paramount in the production process. The team adheres to rigorous international food safety standards and certifications, to ensure that the mayonnaise meets the highest safety and quality criteria. From the selection of ingredients to the final packaging, every step of the process is subject to strict quality control measures, including regular audits and inspections, to guarantee the safety and integrity of our products.

Q: Can you provide some innovative culinary applications for American Specialty Premium Heavy-Duty Mayonnaise in Maldivian cuisine?

A: Absolutely! This mayonnaise is a culinary chameleon, adept at enhancing traditional Maldivian dishes and creating innovative new flavors. For instance, it can be used to create a sumptuous base for traditional Maldivian tuna salads, add a creamy texture to curries without altering their spicy profile, or even as a secret ingredient in tropical fruit-based desserts for a subtle richness. Its robust structure makes it ideal for creating artful presentations, such as stabilized sauces and dressings that maintain their integrity in the tropical heat.

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Bestbuy Maldives, Atmosphere Core elevate chef training with Michelin-star masterclass

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Bestbuy Maldives (BBM) brought together 100 chefs from leading resorts and restaurants across the country on 24 November for an exclusive culinary masterclass led by Italian One-Michelin-Star Chef Pasquale Palamaro. Held at Hulhule Island Hotel (HIH), the full-house session marked a key highlight of the ongoing “Mediterranean Soul, Maldivian Heart” culinary series presented by Atmosphere Hotels & Resorts in collaboration with BBM.

The masterclass formed the Malé City chapter of the broader programme, which features a lineup of events hosted at RAAYA by Atmosphere and VARU by Atmosphere throughout November 2025. The HIH masterclass served as a platform for professional development, skill exchange, and hands-on learning for chefs from some of the Maldives’ most distinguished culinary teams.

Chef Pasquale, celebrated for his work at Indaco Restaurant in Amalfi, guided participating chefs through a series of live demonstrations that reflected his signature philosophy—one that emphasises intuition, simplicity, and a deep respect for natural ingredients.

“Cooking, to me, is a dialogue with nature — an art of transforming simplicity into beauty. Bringing Indaco’s spirit to the Maldives is an opportunity to merge two coasts and two cultures through taste, technique, and emotion,” he shared during the programme.

Participants explored Mediterranean-inspired methods adapted to Maldivian produce, with Chef Pasquale showcasing dishes rooted in coastal heritage and contemporary craftsmanship. The session also encouraged discussion around ingredient integrity, sustainability-led cooking, and the evolving expectations of today’s luxury diners.

The fully subscribed masterclass reaffirmed BBM’s long-running commitment to cultivating professional excellence within the Maldives’ hospitality sector.

As the authorised distributor of globally renowned culinary and F&B brands, BBM has built a reputation for its Masterclass Series, which brings international expertise to local professionals through practical workshops and high-level training. This latest edition added a Michelin-starred perspective to the growing body of knowledge BBM continues to nurture across the industry.

Ali Afrah Hassan, Head – Human Resources, Administration & Corporate Affairs at BBM, highlighted the importance of consistent capacity building in the sector.

“This masterclass reflects our ongoing commitment to strengthening the skills of the Maldivian culinary community. By creating opportunities for chefs to learn directly from international experts, we help broaden professional exposure and support the industry’s growth. BBM will continue to invest in platforms that uplift local talent and contribute to raising the overall standard of hospitality in the Maldives,” he said.

The masterclass follows two immersive days at RAAYA by Atmosphere earlier in the month, where guests joined farm experiences, tasting sessions, and a hands-on workshop before a five-course dinner curated by Chef Pasquale. The series will continue with a 4-Hands Dinner at Kaagé on 27 November and a masterclass with a five-course dinner at NÜ on 28 November at VARU by Atmosphere.

Anupam Banerjee, Vice President, Food & Beverage at Atmosphere Core, emphasised how the collaboration bridges traditions and culinary ideologies.

“All our island resorts have long been recognised for their culinary offerings,” he noted. “Through Chef Pasquale’s artistry and our island-inspired ethos, we are crafting an evocative dialogue between Mediterranean and Maldivian gastronomies that not only captivates the palate but also champions environmental stewardship and celebrates the cultural richness of both regions.”

For attending chefs, the session offered more than demonstrations—it provided the rare opportunity to learn directly from a Michelin-starred figure whose approach blends innovation with a respect for locality. Many participants described the workshop as an opportunity to refine technique, discover new applications for familiar ingredients, and build valuable connections within the professional community.

With strong engagement and enthusiastic feedback from attendees, the masterclass stands as another milestone in BBM’s long-standing role in elevating culinary standards in the Maldives.

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SO/ Maldives announces 4-day culinary collaboration with Chef Kareem Atef for UAE National Day

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SO/ Maldives, the bold luxury island fashion-resort known for its avant-garde spirit and playful sophistication, turns the spotlight onto the art of flavour with an electrifying culinary collaboration. The resort welcomes award-winning chef, TV personality, and fusion-flavour trailblazer Chef Kareem Atef for a four-day gastronomic celebration titled “Savour the Unexpected: Fusion, Fire & Flair.”

A two-time Africa Cup culinary champion, Harvard-trained in “Science & Cooking,” and renowned for his standout appearances on Top Chef All Stars, Chef Kareem is globally recognised for his artistic fusion cuisine, modern culinary techniques, and a passion for transforming food into emotion. From private fine-dining creations to dynamic masterclasses across the Middle East, Chef Kareem brings a world of innovation, storytelling, and sensory delight, now landing exclusively at SO/ Maldives.

Across four days, the island becomes an immersive stage of taste, theatre, and tropical energy. Each experience is designed to intrigue the senses, ignite curiosity, and invite guests to indulge in a fresh, fearless approach to luxury dining.

29 November 2025 | 18:30–22:00
Five-Course Signature Dinner at Hadaba

The journey begins with an elevated five-course dining experience at Hadaba, where Chef Kareem blends Middle Eastern soul with global technique. Expect bold contrasts, elegant plating, and stories carried through every bite.

30 November 2025 | 15:00–16:00
Interactive Cooking Class at The Citronelle Club

A rare chance to step into the chef’s creative mind. Guests learn, taste, and play under Kareem’s guidance as he breaks down the art of modern fusion with hands-on techniques, tips, and one-on-one interaction.

01 December 2025 | 18:30–22:00
Four-Course Beach Dinner at Lazuli Beach Club

Barefoot luxury meets culinary theatre. A stunning sunset backdrop sets the mood for a curated beachside dinner where fire, flavour, and artistry collide.

02 December 2025 | 19:00–22:00
Grand Finale Dinner Buffet at The Citronelle Club

The collaboration closes with a lavish buffet crafted by Chef Kareem and the SO/ Maldives culinary team a vibrant celebration of global influences, island flair, and pure creative synergy.

SO/ Maldives is built on the energy of discovery fashion-forward design, bold experiences, and a spirit that dares to be different. Chef Kareem Atef, with his fearless fusion approach and award-winning culinary mastery, is a natural collaborator for a resort dedicated to redefining island luxury.

A powerhouse of talent and innovation, Chef Kareem Atef has led teams to victory in the Africa Cup (2022 & 2024), earned recognition from the S.Pellegrino Young Chef Academy, and showcased his craft on Top Chef Middle East Seasons 3 & All Stars. His portfolio spans executive kitchen leadership, fusion cuisine masterclasses, bespoke private dining, and global culinary collaborations. With a passion for pushing boundaries, Kareem continues to shape the future of modern gastronomy.

For more information or to book your perfect getaway, please visit SO-Maldives.com or contact SO.Maldives.Reservations@so-hotels.com.

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VARU by Atmosphere unveils Teppanyaki Over Water and Cellar at NÜ

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Celebrating the spirit of modern Maldivian hospitality, VARU by Atmosphere has expanded its culinary offering with two new dining venues: Teppanyaki Over Water and Cellar at NÜ. Designed for both first-time and returning guests seeking authentic, inventive experiences, the additions broaden the resort’s gastronomic landscape.

At Teppanyaki Over Water, seasoned chefs transform the art of teppan grilling into a live culinary performance above the lagoon. Premium seafood, wagyu and sushi are prepared with precision and flair, complemented by sake cocktails and fine soju. The speciality restaurant delivers dishes straight from the grill to the plate, in an ambience that reflects the spirit of Japanese hospitality.

As sunset draws over the Indian Ocean, Cellar at NÜ offers an elegant overwater wine-degustation lounge where evenings unfold with sophistication. Guests can explore rare vintages and special selections paired with curated chocolate, cheese and charcuterie platters. The centrepiece is a six-course Royal Wine Pairing Dinner.

“At VARU, our cuisine, design and service are intuitive and inventively curated,” said Maurice Van Den Bosch, General Manager of VARU by Atmosphere. “We continue to evolve in meaningful ways. With Teppanyaki Over Water and Cellar at NÜ, we’ve created culinary journeys that are intimate, enriching and true to the island’s generous spirit — offering guests new reasons to return, season after season.”

For special occasions, romantic evenings or those wishing to discover new cuisines, the two overwater venues add an extra layer of indulgence and celebration beyond the VARU Plan™, and are available for guests to pre-book.

Located in North Malé Atoll, VARU by Atmosphere has been recognised in Tripadvisor’s Travellers’ Choice Awards Best of the Best 2025, ranking among the top 1% of listings worldwide. Its signature restaurant, Kaagé, has also received the Tripadvisor Travellers’ Choice Award 2025 for the fifth consecutive year, underscoring the resort’s reputation for dining excellence. With these thoughtfully introduced experiences, VARU by Atmosphere invites guests to embrace an unforgettable, Naturally Maldivian island adventure.

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