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Refreshing Sprite Zero Sugar launched as Coca-Cola expands zero-sugar beverage line-up in Maldives

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Coca-Cola Maldives has announced the launch of Sprite Zero Sugar, a fresh and invigorating addition to their no-sugar beverage line-up in the Maldives. With the introduction of the Sprite Zero Sugar 330ml can, the brand aims to provide a wider selection of no-sugar alternatives to cater to the ever-curious and discerning consumers in Maldives.

Sprite Zero Sugar features the same crisp, lemon-lime taste that has made Sprite a fan favourite for decades, but with zero sugar, zero calories, and no artificial flavours. The introduction of Sprite Zero Sugar aligns with Coca-Cola’s global strategy to reduce sugar content across its portfolio, reflecting the brand’s commitment to give its fans the power of choice without sacrificing what’s important to them.

Sprite Zero Sugar is the latest sugar-free offering from the brand, joining the ranks of the popular Coke Zero and Diet Coke, already available in the Maldives. This exciting new launch is designed to meet the evolving preferences and needs of consumers, who are increasingly seeking out more and wider range of refreshing options without compromising on taste.

“We are thrilled to introduce Sprite Zero Sugar to the Maldives, as it underlines our commitment to offering more choices for consumers while staying true to the refreshing lemon-lime taste of the original Sprite,” said Pankaj Sinha, Managing Director for Coca-Cola in the Maldives. “Our portfolio of zero sugar beverages has been growing in popularity, and we are confident that Sprite Zero Sugar will be a welcome addition to quench the thirst of those who want a calorie-free alternative.”

The launch of Sprite Zero Sugar in the Maldives will initially include the 330ml can, with plans to introduce the 500ml can later in the year, offering even more value to consumers. Sprite Zero Sugar 330ml cans will be available at major retail stores, supermarkets, and local shops throughout the Maldives starting today. Consumers can easily spot Sprite Zero Sugar from store shelves by looking out for the crisp black labelling on Sprite’s iconic green background.

“Sprite has become a fan-favourite among consumers in Maldives as their go-to beverage to beat the heat and stay cool all-year-round,” added Milind Derasari, Chief Operating Officer at Male’ Aerated Water Company (MAWC). “We believe the launch of Sprite Zero Sugar will give existing and new fans of the iconic lemon-lime taste of Sprite even more choice, while further enhancing our commitment to meeting the evolving needs of consumers in the Maldives.”

Coca-Cola is one of the world’s most famous and best-loved brands and has been refreshing
the world for 137 years. The Coca-Cola Company, through its bottling partner, Male’ Aerated Water Company Pvt. Ltd., has introduced a range of hydrating and delicious beverages to Maldives. The Coca-Cola brand has also sought to brighten consumers’ lives through a variety of engaging projects and activities.

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Coca-Cola announces first lucky winners in UEFA EURO 2024 promotion

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The excitement continues as Coca-Cola Maldives reveals the latest winners of its UEFA EURO 2024 promotional campaign, offering football enthusiasts the chance to experience the Finals live in Berlin, Germany. Since 1988, Coca-Cola has partnered with every UEFA European Football Championship, providing fans with unforgettable experiences.

The lucky draw was conducted live on ICE TV, with the prizes presented by Amit Saini from Coca-Cola Maldives. These winners will enjoy the ultimate football experience, witnessing the UEFA EURO 2024 Final Match in Berlin with Coca-Cola’s renowned hospitality.

  • Couple Ticket Winner #1: Moosa Jamil collecting on behalf of Aminath Shaheema
  • Couple Ticket Winner #2: Ahmed Naseem

In addition to the couple ticket winners, Coca-Cola Maldives also handed out four smartphones to the first four winners, further adding to the excitement and celebration of the campaign.

Launched on May 1, 2024, this campaign celebrates Coca-Cola’s official partnership with UEFA EURO 2024. Featuring football-themed packaging, customers can participate by finding the six-digit code under the Cap (for PET bottles) or Tab (for cans) and sending it to 2626. The more codes sent, the higher the chances of winning.

Six couples will win a trip to the UEFA EURO 2024 final match, while others can win smartphones every other day and branded Premia daily. The campaign runs from May 1st to June 15th, 2024, with live draws on ICE TV which started from May 11, 2024.

Fans are encouraged to stay engaged and participate in the ongoing promotions for a chance to witness European football’s pinnacle event live.

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Amilla Maldives teams up with NGO to protect turtles

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In celebration of World Turtle Day on May 23rd, 2024, Amilla Maldives, a haven nestled within the breathtaking Baa Atoll UNESCO Biosphere Reserve, announced a new and exciting partnership with the Atoll Marine Centre (AMC), a local NGO dedicated to marine conservation. This collaboration allows guests to actively participate in protecting these magnificent creatures and their vital habitats.

Founded in Lhaviyani Atoll in 2012, the Atoll Marine Centre (AMC) has become a vital force for sea turtle conservation in the Maldives. Their mission extends far beyond rehabilitation of hatchlings once kept as ill-advised pets. AMC actively rescues and rehabilitates adult turtles entangled in fishing gear or stranded on beaches. Their dedication extends to restoring coral reefs, raising awareness within the local community, and educating future generations through engaging school programs. This partnership with Amilla Maldives marks AMC’s first venture outside their home atoll, signifying the growing importance of collaborative conservation efforts across the islands.

As a proud member of The Conscious Travel Foundation and an EarthCheck silver-certified resort, Amilla Maldives goes beyond offering luxurious accommodations. The resort prioritises sustainable practices and actively engages guests in environmental initiatives. To celebrate World Turtle Day, Amilla curated a series of unforgettable experiences that allowed guests to learn about and contribute to sea turtle conservation:

  • Turtle Discovery Excursion: Witnessing the magic of turtles in their natural habitat through a guided snorkelling adventure.
  • “Turtle Tales”: Educational talks by marine biologists, demystifying the lives of sea turtles and the threats they face.
  • “Adopt-a-Turtle” Programme: An opportunity for guests to directly support AMC’s vital conservation efforts by symbolically adopting a turtle patient recovering at the centre

Amilla Maldives’ dedication to environmental responsibility extends far beyond World Turtle Day. The resort has implemented a series of ongoing initiatives that demonstrate their commitment to a sustainable future:

  • Harnessing the Power of the Sun: A significant investment in solar panel installation has drastically reduced the resort’s reliance on diesel fuel, minimising its carbon footprint.
  • Sustainable Amenities: Amilla Maldives has partnered with socially conscious brands to provide guests with refillable, eco-friendly toiletries packaged in PCR materials.
  • Combating Plastic Waste: The resort has replaced single-use plastic water bottles with reusable Rolla Bottles for all guests. Partnering with Rolla Bottle ensures that a portion of the proceeds goes towards funding ocean plastic pollution clean-up solutions.
  • Supporting Sustainable Fishing Practices: Amilla Maldives actively participates in the Blue Marine Foundation’s “Maldives Resilient Reefs” initiative. This program financially rewards local fishermen for adopting sustainable fishing practices that protect fragile coral reef ecosystems.

By choosing Amilla Maldives, travellers can indulge in luxurious comfort while contributing to vital marine conservation efforts. The resort offers a unique opportunity to combine an unforgettable vacation with the chance to make a positive impact on the environment. Let Amilla Maldives show you how luxury and sustainability can coexist beautifully.

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Jumeirah Olhahali Island hosts heartwarming celebration for local community on Children’s Day

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In recognition of Children’s Day, Jumeirah Olhahali Island has hosted a group of 20 special guests from Southern Community Empowerment Association of Maldives (SCEAM) for a day of exploration and inspiring experiences on 11 May 2024.

SCEAM, an umbrella NGO dedicated to the empowerment and engagement of local communities, works across the Southernmost atolls of the Maldives to support in building resilience and fostering collective growth.

“We are delighted to collaborate with SCEAM and welcome these wonderful children to our blissful island,” said Mohamed Ashraf, General Manager of Jumeirah Olhahali Island. “With over 57% of members hailing from the Maldives, we believe in the importance of supporting neighbouring institutions and organisations while prioritising the well-being of our future successors. This event was a fantastic opportunity to create lasting memories and spread smiles on Children’s Day.”

The day commenced with a warm welcome ritual from the resort’s management team and the friendly members of its Kids Club. The children then participated in a hands-on cake decoration activity with the resort’s talented chefs, crafting delicious treats to share with their families. Following a delightful lunch at the poolside all-day dining restaurant, GLOW, the little guests engaged in a creative crafting session guided by artists from the island’s MURACA Art Studio. As the day unfolded, the children had the opportunity to explore the resort’s contemporary beachside villas and indulge in some splash fun in the private infinity pools. Concluding the visit, each child received a special gift and a certificate of participation to cherish as part of their Olhahali Island memory.

“We extend our heartfelt gratitude to Jumeirah Olhahali Island for organising this delightful event in celebration of Children’s Day,” said Shimla Ahmed, Co-Founder & President of SCEAM. “The experience brought immense joy and happiness to the children, and we are excited for future collaborations to continue spreading positivity and building a brighter future for our younger generation.”

With consistent educational programmes and regular outreach to nearby islands, Jumeirah Olhahali Island remains committed to supporting local initiatives and fostering meaningful connections with the community. The all-villa resort strives to make a positive impact and create timeless experiences for guests and residents alike.

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