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Banyan Tree Group bolsters MarCom team to elevate Maldives Resorts
Strengthening the offline and online presence of Banyan Tree Vabbinfaru, Dhawa Ihuru and Angsana Velavaru across the globe
The Banyan Tree Group has recently announced the appointment of a new MarCom trio for its properties in the Maldives. This strategic move aims to elevate the marketing communications initiatives of three properties, Banyan Tree Vabbinfaru, Dhawa Ihuru, and Angsana Velavaru, by developing effective campaigns that resonate with a wider audience and ultimately boost revenue.
The newly formed team comprises three talented individuals, each bringing unique skills and experiences to the table. Ronalaine Fernandez Sato, the MarCom and PR Manager, brings with her 13 years of extensive experience in the hospitality, travel, and tourism sectors. Having worked in the Maldives and the Philippines, Ronalaine has a deep understanding of both markets and destinations. Her proficiency in creativity, attention to detail, adaptability, and ability to work under pressure played a pivotal role during the successful transformation and reopening of Finolhu Baa Atoll Maldives in 2020, where she previously served as the Assistant Manager – PR & Communications. Ronalaine’s expertise and warm personality make her a valuable addition to the team.
Joining Ronalaine is Riri Anggraheni Eka Rimandasari, the Ecommerce Manager, who brings over nine years of marketing experience to her role. Riri’s previous position as Customer Relationship Management, Ecommerce, and Digital Marketing Manager for Cornerstone Retail Management, a sister company of Sheraton Hotel Group Indonesia, equipped her with a strong background in driving digital marketing strategies. Riri’s journalism background, including working for national TV channels and online shows in Indonesia, adds an extra dimension to her skill set. Furthermore, her commitment to mental health advocacy through the establishment of Peduli ODGJ Indonesia demonstrates her dedication to promoting well-being within the workplace. Riri’s enthusiasm to explore the Maldives, coupled with her certification in PADI Open Water Diving, promises exciting adventures beyond her professional responsibilities.
Completing the trio is Khaled Jarrah, the Assistant Digital Marketing Manager, who has been with the Banyan Tree Group for nearly two years. Khaled’s journey began as a chef in renowned properties such as Crown Plaza® Hotels and Resorts, Holiday Inn – The Business Park, and IHG Hotels and Resorts in Qatar. His transition into sales and marketing showcased his creative prowess, ultimately leading him to his current role in digital marketing. Khaled’s track record in successfully implementing digital marketing strategies at Banyan Tree Doha resulted in substantial growth across social media platforms. A Jordanian native, Khaled’s passion for food extends beyond his professional life, as he loves to discover new culinary delights or cook for his loved ones.
The collaboration of these three individuals, each with their distinct backgrounds, forms a dynamic team united by the shared goal of enhancing the offline and online presence of Banyan Tree Vabbinfaru, Dhawa Ihuru, and Angsana Velavaru. By harnessing their collective expertise, the team aims to attract the right guests for each resort, strengthening the brand’s global reach and ensuring exceptional experiences for visitors.
With their diverse skills, experiences, and shared dedication to excellence, the new MarCom trio is poised to propel the marketing communications initiatives of the Banyan Tree Group’s Maldivian properties to new heights. Their appointment represents the group’s commitment to delivering exceptional design-led experiences while promoting stewardship and well-being—a combination that is sure to captivate and attract discerning travelers from around the world.
The Banyan Tree Group, one of the world’s leading independent, multi-branded hospitality groups, operates three luxurious resorts in the Maldives, each offering a unique and unforgettable experience for travelers. Banyan Tree Vabbinfaru is a picturesque island paradise surrounded by crystal-clear turquoise waters and pristine white sandy beaches. The resort boasts private villas with direct access to the beach, a stunning spa, and a range of water sports activities. Dhawa Ihuru, on the other hand, provides a tranquil and intimate retreat, nestled on a private coral island. Guests can immerse themselves in the beauty of the underwater world through snorkeling or diving adventures, indulge in rejuvenating spa treatments, and savor exquisite dining options. Lastly, Angsana Velavaru captures the essence of Maldivian luxury with its spacious villas suspended over the sparkling Indian Ocean. This idyllic resort offers a host of activities, including snorkeling, dolphin-watching, and sunset cruises, ensuring a truly magical experience for all who visit.
For more information about the Banyan Tree Group, visit www.banyantree.com.
The Behind The Bar Sirru Icon series recently hosted a mixology event at Sirru Fen Fushi Private Lagoon Resort, featuring Dinesh Mondkar, Flor de Caña’s brand ambassador for India.
The event gave guests an opportunity to explore a selection of rum cocktails while learning more about the craftsmanship and heritage behind the Flor de Caña brand. Set against a sunset backdrop over the ocean, the session combined cocktail-making techniques, brand storytelling and a relaxed island setting.
Guests were introduced to a range of cocktails that highlighted bold flavours and the versatility of rum in contemporary mixology. The evening also offered insight into the methods and presentation behind premium cocktail service, adding an interactive element to the experience.
The event formed part of the resort’s ongoing Behind The Bar Sirru Icon series, which continues to bring recognised figures from the international spirits industry to the Maldives. Through the series, the resort aims to expand its food and beverage offering with curated events that connect guests with global brands and industry expertise.
Such experiences are designed to complement the wider guest programme by combining destination dining and beverage concepts with the setting of the Maldives, while offering visitors a more immersive way to engage with the resort’s hospitality offerings.
Angsana Velavaru has reopened its futsal facility as part of efforts to enhance guest experiences and staff engagement through sport and community activities.
The reopening ceremony was officiated by Dhaalu Atoll Council president Ahmed Shafiu and the resort’s general manager, Ahmed Zahir, who jointly cut the ribbon to mark the occasion.
Located within the island grounds, the futsal court measures 57 metres by 38 metres and is intended to serve as a space for both recreational use and organised activities for guests and resort associates.
The resort said the facility would form part of its wider recreational offering and would host workshops and expert-led collaborations aimed at providing guests with sports-based experiences while also supporting skill development and interaction. It added that the initiative also reflects its focus on staff wellbeing, teamwork and active living.
The opening event included friendly matches between the Angsana Velavaru men’s and women’s teams, as well as an inter-resort match between the Angsana Velavaru Orange Army and Banyan Tree Vabbinfaru.
Adjacent to the futsal court is the resort’s upgraded watersports centre, which now includes updated guest facilities such as shower and changing areas.
Ahmed Zahir said the reopening of the futsal ground represented more than a recreational upgrade and reflected the resort’s commitment to creating meaningful experiences for both guests and associates. He said the facility would support active living, connection and wellbeing, while also serving as a space for learning and collaboration.
Angsana Velavaru, located in South Nilandhe Atoll, said the reopening of the futsal facility forms part of its wider efforts to expand its lifestyle and community-focused offerings.
InterContinental Maldives Maamunagau Resort has launched the Graffiti Club to mark World Art Day, introducing a team-led initiative focused on artistic expression, collaboration and storytelling through art.
The resort said the initiative brings together more than 18 team members from across different departments, reflecting a shared interest in creativity. As part of the project, selected back-of-house spaces have been turned into canvases, transforming staff areas into spaces for artistic work.
Inspired by the natural environment of the Maldives and the Maamunagau lagoon, the first set of artworks features marine life such as manta rays, whale sharks and sea turtles. The resort said the designs reflect the biodiversity of the destination and its connection to the surrounding ocean. Additional artwork is also being developed as the project continues.
InterContinental Maldives said the initiative is rooted in its brand culture and service philosophy, Inspire Incredible, and is intended to support creativity, collaboration and self-expression among team members.
Renuka Gupta, cluster director of learning and development, said creativity exists in every individual, regardless of role or background. She said the initiative was created to provide team members with a space to express themselves, connect with colleagues and contribute to the environment in which they work each day.
The resort said the Graffiti Club forms part of its wider approach to workplace culture, with a focus on creativity, wellbeing and personal expression alongside the guest experience.
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