W Hotels Invites Local DJs to Take Part in Online Search for Final DJ to Join 2012 DJ LAB
Maldives Promotion House – Michelangelo L’Acqua visit to Singapore also coincides with the recent launch of the online search for Final DJ from Asia Pacific to join the global W Hotels & burn studios DJ Lab.
For the first time ever, the eighth and final DJ, representing Asia, will be found through an online talent search held by W Hotels Worldwide, in partnership with MIX.dj. Starting today through June 15, aspiring DJs can go to whotels.com/music to upload their mix for the chance to join the 2012 DJ Lab. Uploaded mixes will automatically be entered into the MIX.dj platform where sharing and voting by the public will commence. Those DJs with the highest number of votes will then be selected by the DJ Lab Mentors to perform at various W Hotels in Asia in May and June, showcasing their unique, cutting-edge sounds.
The first of these events will kick off at W Taipei on May 18, where L’Acqua will be on-site at the official Show Off party to witness firsthand the DJs who have submitted mixes for consideration. On May 26, W Hong Kong will host its first Summer Series pool party of the season, giving the DJs additional platforms for exposure. Finally, W Seoul will welcome 2011 DJ Lab participant, DJ Angus Wong, on June 1 for a W Happening featuring select DJs from the online search, industry tastemakers and VIPs. The search will end on June 15 and the winner announced as the 2012 DJ Lab commences in July.
“The search for the final DJ allows W the opportunity to engage legions of enthusiastic electronic music fans to help us in selecting this last participant,” said Michaelangelo L’Acqua, W Hotels Global Music Director. “It is important that each DJ who joins the program demonstrate not only cutting-edge talent, but also passionate resolve, and through this online platform, we’re able to ensure our final DJ encompasses all of these qualities.”
DJs in Singapore are invited to participate on the online competition. A final DJ will be personally handpicked by Michelangelo and other DJ Lab mentors to perform at W Singapore – Sentosa Cove and a chance to join the 2012 DJ lab and the DJ ‘boot camp’ in W Retreat & Spa Bali – Seminyak. For more information and to upload the mixes, please visit www.whotels.com/music