Business

Sprite encourages Maldivians to ‘Drink It & Bin It’ to win exciting prizes

Published

2 years ago

March 22, 2022

To celebrate the recent transformation of Sprite packaging from its famous green bottle to a clear one in Maldives, the brand is showing up at different locations in the Male region to encourage consumers to give a new life to empty PET Plastic bottles.

As part of a global shift by Coca-Cola towards 100% recyclable packaging, Sprite transformed its packaging in the Maldives from its famous green bottle to a clear package in September 2021, giving a higher chance of being collected, recycled and reused. The new clear/transparent Sprite PET bottle is 100% recyclable as before, but now increases the value of the plastic in the after-use market and its ability to remain in the circular economy to be reused for multiple purposes.

Building up on this new sustainability initiative, the ‘Drink It & Bin It’ campaign highlights Sprite’s efforts to encourage consumers to be responsible with their waste. Urging people to put their empty bottles in a bin, Sprite is taking definitive action to change the behaviour of consumers by rewarding them for the simple act of discarding a post-consumed Sprite bottle responsibly.

From March 18-19 (3-6pm), basketball-themed “dunk bins” will pop up at the Maldives National University’s Central Administration Block in Male. The “dunk bins” will be placed at the Central Park in the satellite town of Hulhumale from March 25-26 (3-6pm). Consumers can take part in the competition, and stand the chance to win Apple Watch Series 7s, AirPod Pros and gift vouchers from partner restaurants by following the below steps:

Enquiring where the bins are placed through an AI Bot on Instagram or WhatsApp which will assist and direct them to the nearest location;
Buying a Clear Sprite bottle or getting a bottle from the sampling station at the location;
Clicking two photos: one drinking and the other dunking in the bin; and,
Posting the two photos on the participant’s Facebook or Instagram profile and tagging @spritemaldives

Weekly winners will be announced via @spritemaldives on Instagram.

During the campaign, Coca-Cola’s partner NGO, Maldives Ocean Plastic Alliance (MOPA) will collect empty bottles dunked in the bins. The collected bottles will go on to be recycled and upcycled into everyday items like branded sneakers, swimwear and garments, creating a circular economy around plastic waste.

The awareness campaign also coincides with the first ever consumer promotion in Maldives by Sprite. Running from February 1 until April 4, 2022, the ‘Chill with Sprite and Your Screen’ campaign aims to inspire consumers to stay fully refreshed during their screen time at home while standing the chance to win BIG!

Crisp, refreshing and clean-tasting, Sprite is a lemon and lime-flavoured soft drink. It first hit shop shelves back in 1961 and today it’s sold in more than 190 countries. The Coca-Cola Company, through its bottling partner, Male’ Aerated Water Company Pvt Ltd., has introduced a range of hydrating and delicious beverages to the Maldives including Sprite.

Events

Maldives Association of Tourism Industry (MATI) holds its 34th Annual General Meeting

Published

2 months ago

February 20, 2024

Maldives Insider

The Maldives Association of Tourism Industry (MATI) held its 34th Annual General Meeting at Kurumba Maldives today, with a total of 100 members in attendance.

The day’s events began with a welcome address from the Chairman of MATI, Mr. Mohamed Umar, who also presided over the session. The agenda included an address from the Secretary General, Mr. Ahmed Nazeer, the review and approval of the minutes of the 33rd AGM, the review and adoption of the Annual Report and Financial Reports for 2023, the approval of the 2024 budget, the appointment of auditors for 2024, the welcoming of new members and election of executive board members to the two vacant positions (by-election).

In the member discussion session, the following topics were covered: the Government’s aim to reach net-zero emissions by 2023 and renewable energy generation in the Tourism Industry, new terminal of Velana International Airport and developments, employment challenges, the Industrial Relations Act and trade unions, environmental conservation and the significance of creating and executing efficient management plans for protected areas like the South Ari Marine Protected Area (SAMPA).

Following the official proceedings, the Minister of Tourism Hon. Ibrahim Faisal and the Minister of Economic Development and Trade Hon. Mohamed Saeed joined the forum. The Ministers provided remarks and engaged in a Member Q&A session. This session provided members with the chance to directly engage with the Ministers and delve into crucial industry topics. The queries focused on the Economic Outlook, forthcoming development plans and immediate challenges and issues affecting the Tourism Industry.

A video presentation was also showcased that delved into the extensive work undertaken by MATI in 2023. The video also touched upon the Tourism Industry’s performance over the past 5 years, as well as the current and projected human resource capacity of the sector.

In his closing remarks, the Secretary General highlighted the importance of collaborative efforts in addressing industry challenges and called for greater unison amongst industry stakeholders, ending with an acknowledgement of the promising start to the year in terms of arrivals.

Executive Board Members elected to the 2 vacant positions (by-election):

Ibrahim Shareef, CEO and Managing Director of Maldives Airports Company Limited
Renato De Olivera, General Manager of The Ritz-Carlton Maldives, Fari Islands and representative of Marriott International

Business

Unlocking power of travel storytelling at Travel Creators Exchange 2024

Published

3 months ago

January 30, 2024

m@ldives

Join us for the Travel Creators Exchange 2024, taking place on February 1, 2024, at the Hotel Jen in Male’, Maldives.

This dynamic event provides a platform for networking and collaboration among Maldives-based travel creators, fostering connections, idea-sharing, and the establishment of lasting partnerships to expand opportunities and monetise content.

Our lineup of distinguished speakers includes:

Zihuny Rasheed, Deputy Managing Director of MMPRC, will present on “Power of Digital Storytelling: Collaborative Strategies for Destination Promotion.” MMPRC actively markets the Maldives globally, utilising a comprehensive approach that includes travel trade shows, roadshows, digital marketing, and more.
Amjad Thaufeeg, Commercial Director of Kuda Villingili Maldives Resort, brings over 23 years of hospitality industry experience. He will discuss “The Role of Content in Tourism Marketing,” drawing on expertise in revenue, customer service, sales & marketing, and human capital development.
Suresh Dissanayake, Assistant Vice President of Sales & Marketing of Heritance Aarah & Adaaran Resorts, with nearly two decades of experience, will shed light on “What does a Sales and Marketing Director Do?” He brings extensive luxury hospitality experience and a proven track record in sales, distribution, and marketing.
Vishal Amir Ahmed, a versatile cinematographer and content creator, will explore “Who is a Content Creator.” Currently associated with Various Arts Studio, he specialises in providing multimedia solutions to various clients.

Organised by Maldives Insider, Maldives Virtual Tour, Travel Trade Maldives, and Hotelier Maldives, this collaborative effort aims to empower Maldives-based travel content creators and elevate the Maldives as a premier destination for captivating travel storytelling.

Events

Acclaimed contemporary artist Ana Pušica explores perpetuality and community at Patina Maldives

Published

4 months ago

January 3, 2024

Maldives Insider

Ana Pušica Kramer, an internationally acclaimed contemporary artist, joins Patina Maldives for an exclusive art residency in the now infamous Fari Art Atelier. From January 22 to February 22, 2024, Ana Pušica will grace the shores of the Fari Islands, weaving a vibrant narrative of colour and emotion across her larger than-life canvases.

Her artistry transcends boundaries, melding abstraction and figuration into awe-inspiring masterpieces. Having exhibited globally, from New York to Beijing, Ana’s paintings are a physical, intuitive act rooted in movement. Described as a “beautiful fluorescent thunderstorm,” Ana’s art explores light and colour, capturing the energy of life itself.

The Fari Art Atelier which has previously hosted the likes of Daniel Arsham, Chris Stamp and David Nott, will be transformed into Ana’s studio and gallery showcasing her enthralling artworks—a mesmerising journey through poetry, memory, and the vibrant interplay of colour. Guests at Patina are invited to delve into Ana’s world, where each stroke reveals layers of meaning, evoking sensations of intense lightness and boundless interpretation.

At Patina Maldives, Ana will immerse herself in a month-long residency, inviting the Patina Malidves community or guests and team to witness her artistic fervour firsthand. Guests will have the rare opportunity not only to observe her creative process but also to engage with and create art alongside this luminary.

Experience artistry at its most exclusive

Art Exhibition
Experience Ana’s captivating exploration of colour and emotion in her spellbinding artworks displayed at the Fari Atelier.

Art Workshops: Message in a Bottle
As part of a collaborative artwork, Ana invites Patina guests to participate in short workshops, actively contributing to the creation of a permanent installation at Patina Maldives.

Open Studio Session
Join Ana for an exclusive open studio session, offering guests a behind the-scenes look at her creative process.

Ana Pušica residency package
Discover a world where creativity knows no bounds as Ana Pušica, the maestro of contemporary art, transforms Patina Maldives into an immersive canvas of inspiration.

Book now to secure your experience.
For more information and reservations, please visit Patina Maldives or contact
reservations.maldives@patinahotels.com