Featured
Visit Maldives ready to welcome millionth traveller
The isles of Maldives are truly beyond compare. Scattered like pearls across the crystalline waters of the Indian oceans, travellers all across the world dream of Maldives.
Last year, Maldives was one of the first destinations to open borders for international travellers. We entered 2021 with hope and optimism, and in a few weeks, we will welcome the millionth traveler to visit the Maldives this year.
A reflection
The Maldives success and achievements is a reflection and testament to the perseverance, ingenuity, creativity, and passion of the tourism industry, the health sector, and beyond.
As we approach the milestone of welcoming the one millionth visitor for the year, we at Maldives Marketing Public Relations and Corporation (MMPRC) take a look back at the effort, dedication and the work we have done, with the sincere aim of making this a reality.
We entered 2021 with a difficult task at hand. At a time when people across the world showed increasing reluctance to travel, and with travel restrictions in place across the globe, it was our mission to promote the Maldives and show the world that we are a safe haven.
The blessings of our unique geography, with our scattered islands and our unique ‘one-island-one-resort’ concept makes us one of the safest destinations in the world.
And ultimately, we were responsible for regaining travellers’ trust and confidence by promoting the Maldives as a safe haven during those challenging times. Needless to say, it was not an easy feat.
Ever since the onset of the pandemic, our strategy was to maintain destination presence across the globe so that travellers will keep dreaming of the Maldives. We aimed to position Maldives as the top of the mind destination for travellers as soon as borders opened for leisure travel once again in these markets.
Work of MMPRC
So far in 2021, we have taken part in 25 leading fairs across the world and conducted five physical roadshows and one virtual roadshow.
At each of these events, we provided the opportunity for our industry partners to take part along withVisit Maldives to showcase their sought-after products and unique experiences.
The Maldives pavilions are always beautifully constructed – designed carefully to showcase the aesthetics that makes the Maldives so beautiful. It is not rare for us to hear that the Maldives stands out at fairs and events that we have been part of.
So far this year, we have conducted over 39 campaigns with various stakeholders on a variety of platforms. We have conducted campaigns with leading travel agencies across the globe, world-famous publications, major airlines such as Qatar Airways, and on TV channels such as CNN, among many others.
These are simply a few of the many countless stakeholders we have conducted campaigns with.
If you have seen pictures of the turquoise waters of Maldives flood social media, part of it is due to the many familiarisation trips we have conducted with leading media, celebrities, and so on. In fact, we have conducted 22 familiarisation trips so far this year.
We have also conducted six global campaigns this year. We are collaborating with Expedia, InsideFlyer, Skyscanner, Qatar Airways and CNN on these global campaigns. Through these campaigns, we have reached a staggering 59,738,116,794 potential travelers, with an estimated media value of $119,595,365.
Each marketing activity is possible due to the hard-working marketeers, industry partners, stakeholders and others. It is our mandate to provide equal and fair opportunities for all our industry stakeholders in all of the marketing campaigns we conduct. Whichever fair we take part in, we do so with our industry partners. Whichever roadshow we host, we provide the opportunity for our partners to showcase their products and connect with the global travel trade.
Millionth travellers
The success of the marketing activities are ultimately reflected through two elements; the positive image and adoration travellers have for the Maldives and quantitatively it is reflected in the arrival figures. As we are preparing to welcome the one millionth traveler to the
Maldives this year, we reflect upon the past months and are proud to say that the marketing activities conducted at MMPRC are showing positive results.
We at MMPRC hope for nothing but success in the future to come. We are also confident that whatever crisis comes our way, we are well-equipped and prepared to face the challenges head on and persevere.
Featured
Celebrate love and marine wonders this Valentine’s Day at Nova Maldives
Couples are invited to experience a unique underwater romance with extraordinary ocean adventures in the South Ari Atoll this Valentine’s Day. Nova Maldives offers a natural retreat where connections are cherished, and unforgettable moments are created. Surrounded by crystalline lagoons rich in marine life, the island’s beach and overwater villas provide an ideal setting for relaxation, reconnection, and the pure enjoyment of paradise. The serene environment and exceptional marine biodiversity create a perfect backdrop for deepening bonds with nature, loved ones, and oneself. Visitors have the opportunity to dive alongside whale sharks, encounter manta rays, and explore vibrant coral reefs within the Atoll. Nova’s specially curated Valentine’s Day itinerary offers couples a one-of-a-kind getaway filled with shared experiences.
For those captivated by marine life, Nova presents opportunities to explore the underwater world together. Guests can capture timeless moments through a personalised underwater GoPro photoshoot, diving hand in hand to create cherished memories. As evening falls, private night dives reveal the reef’s nocturnal wonders beneath the moonlight. For couples seeking a bonding experience, “His & Hers” diving lessons offer a chance to develop skills and share the joy of discovery side by side. Located within the South Ari Marine Park (SAMPa), the Maldives’ largest protected area spanning 42 km² of coral reef habitat, Nova provides a unique chance to observe whale sharks and manta rays throughout the year. Snorkelling excursions alongside these gentle giants allow visitors to explore the Atoll’s underwater marvels while forming special connections with these majestic creatures.
Eco-conscious visitors can celebrate Valentine’s Day with purposeful experiences. A guided Marine Biodiversity Tour, led by Nova’s Aquaholics Soulmates, offers snorkelers and divers an opportunity to explore diverse marine life and foster a deeper appreciation for the region’s ecosystem. A couples’ coral planting session invites participants to contribute to reef restoration, leaving a lasting positive impact on Nova’s environment. Guests who adopt corals receive bi-annual updates on their growth, ensuring a continued connection to the conservation effort.
Relaxation and rejuvenation are also at the heart of Nova’s offerings. Couples can prepare for their aquatic adventures or unwind with a revitalising treatment at Eskape Spa, designed to relax both body and mind. For an unforgettable shared experience, a tranquil sunset cruise during golden hour provides stunning views, while a dolphin cruise offers a chance to observe playful pods in their natural habitat. Evenings at Nova are marked by serenity, with options for a private beach dinner, a secluded sandbank feast under the stars, or a gourmet meal at Flames or Mizu, all enhanced by the island’s natural beauty.
Nova Maldives invites guests to create lasting romantic memories and immerse themselves in its extraordinary adventures this Valentine’s Day.
Featured
Henry’s Pizza goes global: Verdy’s vision debuts at Patina Maldives
The celebrated Japanese artist and designer Verdy brought his distinctive creative vision to the tranquil shores of the Maldives through a pop-up experience that left a lasting impression on enthusiasts of art, fashion, and culinary arts. Hosted at Patina Maldives, the exclusive event marked the global debut of Henry’s Pizza outside Osaka and featured a meticulously curated line of limited-edition merchandise.
At the centre of the pop-up was Henry’s Pizza, Verdy’s iconic concept, known for its bold, handcrafted flavours inspired by Osaka’s vibrant food culture. Guests enjoyed signature creations reimagined to reflect the relaxed luxury of Patina Maldives.
The event also showcased a compelling merchandise collection. This creative collaboration with Chef Natsuko Shoji of the Michelin-starred restaurant été in Tokyo celebrated the fusion of art and culinary excellence. The collection embodied Verdy’s playful aesthetic while paying homage to the dynamic cultural exchange between Japan and the Maldives.
Verdy described the pop-up as an opportunity to bring the essence of Osaka to an unexpected setting. He highlighted the collaboration with Chef Natsuko and the Patina Maldives team as a unique blend of creativity, taste, and design that resulted in a memorable experience.
The pop-up attracted global tastemakers, including art enthusiasts, fashion insiders, and gastronomes, further solidifying Verdy’s reputation as a cultural innovator. Although the event has concluded, its impact continues to resonate as a benchmark for blending multidisciplinary creativity with luxury hospitality.
Cooking
Around the world with Michelin Stars: Anantara Veli unveils 2025 guest chef lineup
Anantara Veli Maldives Resort has announced the return of its Around The World Michelin Star Guest Chef Series for 2025, promising unforgettable culinary journeys with a sustainable twist.
In alignment with the resort’s commitment to sustainability, this year’s Michelin-starred guest chefs are incorporating eco-friendly elements into their menus. These initiatives include the use of local ingredients from the resort’s Chef’s Garden, adapting menus to feature the catch of the day, or creating zero-waste dishes.
Reflecting on the inaugural series, Chef Francis Purification, Culinary Director of Anantara Veli Maldives Resort, recalled how Chef Gary Foulkes of Angler Restaurant prepared a remarkable wahoo dish, utilising the fish to its fullest extent, even creating a rich bouillabaisse with its bones. Inspired by that memory, Chef Francis decided to challenge this year’s lineup of chefs to bring their own innovative approaches to the table.
Chef Francis remarked, “The Maldives presents unique challenges in terms of sustainability in the kitchen since most ingredients need to be imported. Fortunately, we have a passionate purchasing team working with suppliers who share our sustainability goals.”
The 2025 series begins on February 27 with culinary power couple Chef Michelle Goh and Chef Pongcharn “Top” Russell of Mia Restaurant in Bangkok, who will introduce modern European cuisine infused with Asian influences.
On March 13, Chef Melvin Chou of Terra Tokyo Italian in Singapore will showcase his signature fusion of Japanese food culture and Italian cuisine. Known for his creative use of seasonal ingredients, Chef Melvin’s omakase menu masterfully merges two distinct culinary traditions.
Chef Oli Marlow of Roganic Hong Kong, renowned for his commitment to zero-waste cooking, will appear on April 17. Inspired by his mentor Simon Rogan, Chef Marlow is on a journey to establish his own culinary legacy.
On May 22, Malaysian-born Chef Victor Liong of Lee Ho Fook in Melbourne, Australia, will bring a Chinese culinary experience, while Chef Arnaud Dunand of Maison Dunand in Bangkok will deliver refined French cuisine on June 5.
Michael Parker, Complex General Manager of Anantara Veli Maldives Resort, expressed excitement for Chef Victor Liong’s visit, noting, “Having lived in China for eight years, I appreciate the diversity and provincial influences in Chinese cuisine. I look forward to seeing how Chef Victor’s creations might evoke nostalgic memories.”
British culinary talent will also be spotlighted, with Chef Ricki Weston of The Dining Room at Whatley Manor cooking on July 24 and Chef Adam Smith of Woven by Adam Smith in Ascot appearing on September 4.
Returning on October 30 for the second consecutive year, Chef Simon Hulstone of the Michelin-starred Elephant in Torquay will once again captivate guests. Last year, Chef Hulstone impressed with his squid risotto and a beautifully cured sea-bass dish. He expressed enthusiasm for the sustainability element this year, noting that he enjoys collaborating with the resort’s kitchen team and interacting with guests.
The series will conclude on December 4 with Chef Jeremy Gillon, known as the “vegetable whisperer,” who will present a menu featuring sustainable innovations during his second appearance at Anantara Veli.
Chef Francis highlighted the series as not only an exceptional dining experience for guests but also an invaluable opportunity for the resort’s culinary team. “Over the last two series, our chefs have had the privilege of working alongside world-renowned talents, gaining exposure to a range of techniques and perspectives,” he said.
The Around The World Michelin Star Guest Chef Series offers an exclusive dining experience for 24 guests at Anantara Veli’s Japanese restaurant, Origami. Each evening features a curated menu paired with fine wines.
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