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Visit Maldives ready to welcome millionth traveller

The isles of Maldives are truly beyond compare. Scattered like pearls across the crystalline waters of the Indian oceans, travellers all across the world dream of Maldives.
Last year, Maldives was one of the first destinations to open borders for international travellers. We entered 2021 with hope and optimism, and in a few weeks, we will welcome the millionth traveler to visit the Maldives this year.
A reflection
The Maldives success and achievements is a reflection and testament to the perseverance, ingenuity, creativity, and passion of the tourism industry, the health sector, and beyond.
As we approach the milestone of welcoming the one millionth visitor for the year, we at Maldives Marketing Public Relations and Corporation (MMPRC) take a look back at the effort, dedication and the work we have done, with the sincere aim of making this a reality.
We entered 2021 with a difficult task at hand. At a time when people across the world showed increasing reluctance to travel, and with travel restrictions in place across the globe, it was our mission to promote the Maldives and show the world that we are a safe haven.
The blessings of our unique geography, with our scattered islands and our unique ‘one-island-one-resort’ concept makes us one of the safest destinations in the world.
And ultimately, we were responsible for regaining travellers’ trust and confidence by promoting the Maldives as a safe haven during those challenging times. Needless to say, it was not an easy feat.
Ever since the onset of the pandemic, our strategy was to maintain destination presence across the globe so that travellers will keep dreaming of the Maldives. We aimed to position Maldives as the top of the mind destination for travellers as soon as borders opened for leisure travel once again in these markets.
Work of MMPRC
So far in 2021, we have taken part in 25 leading fairs across the world and conducted five physical roadshows and one virtual roadshow.
At each of these events, we provided the opportunity for our industry partners to take part along withVisit Maldives to showcase their sought-after products and unique experiences.
The Maldives pavilions are always beautifully constructed – designed carefully to showcase the aesthetics that makes the Maldives so beautiful. It is not rare for us to hear that the Maldives stands out at fairs and events that we have been part of.
So far this year, we have conducted over 39 campaigns with various stakeholders on a variety of platforms. We have conducted campaigns with leading travel agencies across the globe, world-famous publications, major airlines such as Qatar Airways, and on TV channels such as CNN, among many others.
These are simply a few of the many countless stakeholders we have conducted campaigns with.
If you have seen pictures of the turquoise waters of Maldives flood social media, part of it is due to the many familiarisation trips we have conducted with leading media, celebrities, and so on. In fact, we have conducted 22 familiarisation trips so far this year.
We have also conducted six global campaigns this year. We are collaborating with Expedia, InsideFlyer, Skyscanner, Qatar Airways and CNN on these global campaigns. Through these campaigns, we have reached a staggering 59,738,116,794 potential travelers, with an estimated media value of $119,595,365.
Each marketing activity is possible due to the hard-working marketeers, industry partners, stakeholders and others. It is our mandate to provide equal and fair opportunities for all our industry stakeholders in all of the marketing campaigns we conduct. Whichever fair we take part in, we do so with our industry partners. Whichever roadshow we host, we provide the opportunity for our partners to showcase their products and connect with the global travel trade.
Millionth travellers
The success of the marketing activities are ultimately reflected through two elements; the positive image and adoration travellers have for the Maldives and quantitatively it is reflected in the arrival figures. As we are preparing to welcome the one millionth traveler to the
Maldives this year, we reflect upon the past months and are proud to say that the marketing activities conducted at MMPRC are showing positive results.
We at MMPRC hope for nothing but success in the future to come. We are also confident that whatever crisis comes our way, we are well-equipped and prepared to face the challenges head on and persevere.
Featured
Barceló Nasandhura celebrates World Chocolate Day with sweet surprises in Malé

This July, Barceló Nasandhura is offering guests a taste of the sweeter side of life through a series of limited-time dessert experiences in the heart of Malé.
In celebration of World Chocolate Day, the hotel hosted a Chocolate Indulgence Station in the Nasandhura Lobby on 7th July. Held from 4:00 PM to 8:00 PM, the event featured handcrafted chocolate desserts and tastings led by Head Pastry Chef Mohammed, a certified Continental Judge in Pastry Arts. The occasion attracted a delightful mix of in-house guests and walk-in visitors, who also enjoyed a specially curated photo setup and the opportunity to purchase exclusive, limited-edition treats.
Additionally, from 4th to 7th July, a dedicated Chocolate Dessert Station was presented at the Oivaru dinner buffet, located on the hotel’s third floor, offering a decadent addition to the evening dining experience.
To conclude the month’s celebrations, guests will be able to enjoy a 10% discount on all ice creams at Alimas Coffee Lounge from 20th to 26th July. Featuring house-made flavours, this offering provides the ideal way to cool off and indulge during the warm island afternoons.
Featured
Dive into sustainable luxury at Coco Palm Dhuni Kolhu, Baa Atoll

Surrounded by flourishing reefs and pristine islands with the whitest of soft sands and crystal-clear waters, Coco Collection – a leading resort brand in the Maldives – invites guests to delve into the extraordinary underwater world of Coco Palm Dhuni Kolhu.
Nestled within the crown jewel of the Maldives, the Baa Atoll UNESCO Biosphere Reserve, Coco Palm Dhuni Kolhu is renowned for its commitment to everyday sustainability. Setting the standard for sustainable luxury, the resort has once again been recognised as the Maldives’ Leading Green Resort 2025, marking its third consecutive win at the prestigious World Travel Awards.
While the resort continues its efforts to protect and preserve a thriving marine ecosystem, it also encourages guests to immerse themselves in a range of signature marine experiences, all guided by resident Marine Educator Rosalie Bailie and supported by its long-standing partnership with the Olive Ridley Project.
The signature marine experiences include:
- Guided Snorkelling – Guests may explore the house reef or venture to nearby coral gardens with expert guides. These excursions cater to all skill levels and often include sightings of green sea turtles, parrotfish, and, depending on the season, manta rays and eagle rays. Guests may also encounter hawksbill turtles grazing on coral at nearby turtle points.
- Coral Planting & Restoration Workshop – Conscious travellers are invited to participate in meaningful conservation work through coral planting. With the guidance of the Marine Educator, guests can affix coral fragments onto reef frames which are then placed on the seabed, helping to regenerate damaged reefs and enhance marine biodiversity.
- Discover Scuba Diving – From beginners to advanced divers, the island provides access to over 30 dive sites across the region, led by certified PADI instructors. Guests may dive among coral pinnacles, explore historic wrecks, and visit iconic spots such as Hanifaru Bay, famous for sightings of manta rays and whale sharks.
- ORP Marine Turtle Rescue Centre Tour – Home to the Maldives’ first fully equipped, veterinary-run sea turtle rescue centre, Coco Palm Dhuni Kolhu offers guests the chance to engage with rescued turtles recovering from injuries or entanglements. Through this partnership with the Olive Ridley Project, guests can feed turtles, learn about conservation challenges, adopt a turtle, and contribute to protecting this endangered species.
- Night Snorkelling – For a truly unique underwater adventure, the resort offers night snorkelling excursions led by the Marine Educator. As the reef transforms after sunset, guests will discover a different side of marine life, spotting lionfish, resting parrotfish, and other nocturnal sea creatures illuminated by torchlight.
Located in one of the world’s most spectacular hubs of marine biodiversity, Coco Palm Dhuni Kolhu promises an unforgettable escape. With the Discover Coco offers, travellers can enjoy 35% savings on their villa stay, making it the perfect time to plan an extraordinary Maldivian getaway.
Featured
Timeless romance awaits at award-winning Coco Bodu Hithi

Nestled in the heart of the Malé Atoll, the Maldivian-owned resort Coco Bodu Hithi warmly welcomes couples to embrace romance and tranquillity this summer in one of the world’s most idyllic island getaways.
Far removed from the bustle of city life, Coco Bodu Hithi serves as a sanctuary where intimacy, nature, and luxury coexist in perfect harmony. Designed for couples in search of meaningful moments, the island offers a captivating escape – from peaceful barefoot strolls and shared experiences to thrilling adventures.
Recently named the Indian Ocean’s Most Romantic Resort at the 2025 World Travel Awards for the third consecutive year, Coco Bodu Hithi artfully blends modern comforts with traditional Maldivian charm. The resort boasts 98 expansive villas, each offering direct access to either the beach or lagoon. Thoughtfully designed to ensure privacy and relaxation, every villa promises a sense of seclusion and serenity.
Amongst the resort’s most celebrated accommodations are the Beach Villa with Pool and the iconic Coco Residence, both of which offer sweeping, uninterrupted views of the Indian Ocean. These settings provide a picture-perfect backdrop for couples to reconnect, with each moment shaped by a spirit of warm island hospitality that is both personal and unmistakably Maldivian.
Honoured as the Best Service Resort at the Condé Nast Johansens Awards for Excellence 2025, Coco Bodu Hithi presents a carefully curated selection of personalised romantic experiences. Guests may begin the day with a floating breakfast in their private pool, enjoy a five-course candlelit dinner beneath the stars at Pergola, or embark on a serene sunset cruise – each moment tailored to celebrate connection in the most memorable ways.
Celebrated by Weddings & Honeymoons magazine as one of the Top 50 Honeymoon Resorts in the World, Coco Bodu Hithi offers an exquisite backdrop for couples to honour their love. The thoughtfully designed Forever Yours Package delivers a romantic destination wedding experience in the Maldives, with a dedicated team attending to every detail. The package seamlessly blends the island’s natural beauty with traditional elements, all personalised to reflect the couple’s unique story, style, and preferences.
With its heartfelt hospitality, refined elegance, and awe-inspiring surroundings, Coco Bodu Hithi offers the ideal setting to begin a new chapter of togetherness – a private Maldivian paradise where timeless romance truly comes to life.
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