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Visit Maldives ready to welcome millionth traveller

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The isles of Maldives are truly beyond compare. Scattered like pearls across the crystalline waters of the Indian oceans, travellers all across the world dream of Maldives.

Last year, Maldives was one of the first destinations to open borders for international travellers. We entered 2021 with hope and optimism, and in a few weeks, we will welcome the millionth traveler to visit the Maldives this year.

A reflection

The Maldives success and achievements is a reflection and testament to the perseverance, ingenuity, creativity, and passion of the tourism industry, the health sector, and beyond.

As we approach the milestone of welcoming the one millionth visitor for the year, we at Maldives Marketing Public Relations and Corporation (MMPRC) take a look back at the effort, dedication and the work we have done, with the sincere aim of making this a reality.

We entered 2021 with a difficult task at hand. At a time when people across the world showed increasing reluctance to travel, and with travel restrictions in place across the globe, it was our mission to promote the Maldives and show the world that we are a safe haven.

The blessings of our unique geography, with our scattered islands and our unique ‘one-island-one-resort’ concept makes us one of the safest destinations in the world.

And ultimately, we were responsible for regaining travellers’ trust and confidence by promoting the Maldives as a safe haven during those challenging times. Needless to say, it was not an easy feat.

Ever since the onset of the pandemic, our strategy was to maintain destination presence across the globe so that travellers will keep dreaming of the Maldives. We aimed to position Maldives as the top of the mind destination for travellers as soon as borders opened for leisure travel once again in these markets.

Work of MMPRC

So far in 2021, we have taken part in 25 leading fairs across the world and conducted five physical roadshows and one virtual roadshow.

At each of these events, we provided the opportunity for our industry partners to take part along withVisit Maldives to showcase their sought-after products and unique experiences.

The Maldives pavilions are always beautifully constructed – designed carefully to showcase the aesthetics that makes the Maldives so beautiful. It is not rare for us to hear that the Maldives stands out at fairs and events that we have been part of.

So far this year, we have conducted over 39 campaigns with various stakeholders on a variety of platforms. We have conducted campaigns with leading travel agencies across the globe, world-famous publications, major airlines such as Qatar Airways, and on TV channels such as CNN, among many others.

These are simply a few of the many countless stakeholders we have conducted campaigns with.

If you have seen pictures of the turquoise waters of Maldives flood social media, part of it is due to the many familiarisation trips we have conducted with leading media, celebrities, and so on. In fact, we have conducted 22 familiarisation trips so far this year.

We have also conducted six global campaigns this year. We are collaborating with Expedia, InsideFlyer, Skyscanner, Qatar Airways and CNN on these global campaigns. Through these campaigns, we have reached a staggering 59,738,116,794 potential travelers, with an estimated media value of $119,595,365.

Each marketing activity is possible due to the hard-working marketeers, industry partners, stakeholders and others. It is our mandate to provide equal and fair opportunities for all our industry stakeholders in all of the marketing campaigns we conduct. Whichever fair we take part in, we do so with our industry partners. Whichever roadshow we host, we provide the opportunity for our partners to showcase their products and connect with the global travel trade.

Millionth travellers

The success of the marketing activities are ultimately reflected through two elements; the positive image and adoration travellers have for the Maldives and quantitatively it is reflected in the arrival figures. As we are preparing to welcome the one millionth traveler to the

Maldives this year, we reflect upon the past months and are proud to say that the marketing activities conducted at MMPRC are showing positive results.

We at MMPRC hope for nothing but success in the future to come. We are also confident that whatever crisis comes our way, we are well-equipped and prepared to face the challenges head on and persevere.

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Angsana Velavaru shines in T+L Luxury Awards 2025 with top pool and GM honours

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Angsana Velavaru, part of the esteemed Banyan Group, has secured prestigious placements in the Travel + Leisure Luxury Awards Asia Pacific 2025, ranking #8 for Best Resort Pool and #3 for Best General Manager in the Maldives. These accolades underscore the resort’s dedication to outstanding service, thoughtfully crafted accommodations, and guest-centric innovation.

Located in the unspoiled South Nilandhe Atoll, Angsana Velavaru features 113 villas—79 of which are equipped with private infinity pools. Among them are the celebrated Beach Villas and the signature InOcean Pool Villas, which extend elegantly over the lagoon’s turquoise expanse. Each villa is designed to offer a harmonious blend of sophistication and comfort, enabling guests to immerse themselves in nature with both privacy and style.

Central to the resort’s social ambiance is the Kuredhi Pool Bar, a lively and inviting venue that offers more than just refreshments. It serves as a communal hub where guests can enjoy curated experiences such as DJ nights, aqua aerobics, and wellness sessions. This programming reflects the resort’s vision of merging serenity with social vibrancy.

Spearheading this success is General Manager Ahmed Zahir, who was recognised as the #3 Best General Manager in the Maldives. Zahir’s inspiring career began three decades ago as a Laundry Supervisor and has since evolved into a historic milestone—becoming the first Maldivian General Manager within the Banyan Group. His leadership is characterised by a deep understanding of local culture, empathy, and hands-on experience across resort operations.

“This recognition is not only an honour—it’s a reflection of how far we’ve come as a team and as an industry,” Zahir shared. “I’m proud to lead with values shaped by the Maldives itself: resilience, hospitality, and heart. At Angsana Velavaru, we aim to deliver something genuine and lasting—for our guests, our people, and our community.”

Under Zahir’s stewardship, Angsana Velavaru has fostered a culture rooted in authenticity, local empowerment, and purposeful guest engagement. The resort remains committed to evolving as a destination that honours tradition while embracing forward-thinking experiences.

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Oaga Art Resort’s Samaasaa takes centre stage in Dubai’s art scene

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Under the desert sky of Dubai, Oaga Art Resort made its international debut with a striking performance by Raai Badeeu at the closing night of renowned light calligrapher Karim Jabbari’s exhibition, Vertical Horizon / 361 Degrees, held at Inloco Gallery. The performance introduced audiences to Samaasaa, the resort’s original theatrical dining concept where storytelling intertwines with seasonal cuisine, and folklore comes alive through immersive performance.

Samaasaa represents a distinctive fusion of art and gastronomy, with each course unfolding as an edible chapter of a story. The concept invites guests into a world where tradition meets innovation, rooted deeply in Maldivian heritage.

The venue for the performance, Inloco Gallery, is an emerging boutique art space in Dubai known for pushing creative boundaries. Its third season was dedicated to ‘vanishing urban landscapes’—a reflection on the echoes of fading cityscapes. Central to this season was the work of Karim Jabbari, whose intricate light calligraphy transforms traditional Arabic script into contemporary expressions of cultural memory. His Vertical Horizon / 361 Degrees exhibition explored the theme of ‘Lost Tradition,’ featuring a collaborative project with artist Khalil Abdulwahid that documented Al Satwa’s disappearing historic fabric and reclaimed calligraphy’s original role as a vehicle for communication and preservation.

In collaboration with Inloco Gallery and Karim Jabbari, Oaga Art Resort presented Raai Badeeu as part of the finissage—a moving farewell performance that seamlessly blended calligraphy, choreography, and storytelling. The immersive show transformed the gallery into a space of ancestral memory, myth, and poetic expression, embodying the artistic ethos of Oaga.

The performance also offered audiences an exclusive preview of Samaasaa Presents: The First Coconuts, Oaga’s upcoming theatrical dining experience. A specially curated segment from the show was performed, offering a glimpse into the mythical origins of island life through expressive movement and narrative.

As Oaga Art Resort expands its creative reach beyond the Maldives, this performance in Dubai marks the beginning of a broader journey. Guided by a spirit that is playful, poetic, and deeply rooted in island culture, Oaga is poised to share its unique stories with the world.

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JOALI Maldives welcomes FIX’s iconic chocolate in first-ever global expansion

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Dubai-based artisanal brand FIX Dessert Chocolatier, renowned for its viral chocolate creations, has partnered with JOALI Maldives – the Indian Ocean’s first art-immersive luxury island resort. Starting 2 July 2025, guests at JOALI Maldives will have the exclusive opportunity to indulge in FIX’s signature creation, The Original Dubai Chocolate, marking the first time the coveted dessert will be available outside the UAE.

Famed for its bold creativity, intricate layering, and unforgettable textures, FIX has redefined the modern dessert experience. This collaboration brings together two worlds of sensory delight – the imaginative world of FIX and the refined, story-driven luxury of JOALI Maldives.

As part of this partnership, FIX introduces Time To Mango, a brand-new chocolate bar inspired by tropical fruits, warm breezes, and the playful spirit of summer. Blending mango-forward flavours with nostalgic childhood treats and a whimsical touch of popping candy, the creation delivers a multi-sensory experience wrapped in rich chocolate.

FIX Dessert Chocolatier’s signature artistry and innovative flavour combinations align seamlessly with the philosophy of JOALI Maldives, a resort celebrated for its immersive art, sublime design, and curated experiences. According to FIX co-founder Sarah Hamouda, “This collaboration is about more than flavour – it’s about sparking wonder and delivering delight in unexpected ways. Seeing our creation featured at JOALI Maldives feels like the perfect match of storytelling and indulgence.”

Guests at JOALI Maldives will encounter FIX’s chocolates across various curated settings – from the private airport lounge and the resort’s artisanal ice cream shop to bespoke in-villa amenities and select evening turndown rituals. Every piece is hand-crafted in Dubai, carefully transported, and presented under the Maldivian sun as a true edible work of art.

Commenting on the partnership, Semiha Askin, Global Director of Sales and Marketing at JOALI, stated, “At JOALI, we embrace art in all its forms – from visual and spatial to culinary. Partnering with FIX Dessert Chocolatier allows us to extend that ethos into the realm of artisanal sweets. Their chocolate is more than a dessert – it’s an immersive experience our guests will remember, one bite at a time.”

This marks FIX’s first international placement, making JOALI Maldives the only destination outside of the UAE to offer the brand’s signature chocolate. The collaboration exemplifies a shared dedication to luxury, creativity, and culinary innovation.

Located in one of the largest and deepest atolls in the world, JOALI Maldives offers 73 elegantly appointed beach and over-water villas, each accompanied by a personal Jadugar (meaning “skilled magician” in Dhivehi). The resort is a sanctuary of sustainability, immersive programming, and next-level wellbeing offerings, including the JOALI BEING Cure – the first outpost of sister retreat JOALI BEING, the Maldives’ pioneering wellness island.

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