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Hard Rock begins year-long 50th anniversary celebration, partners with football legend Messi

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Since opening the doors of the first Hard Rock Cafe in London in 1971, Hard Rock International has established itself as one of the most globally recognised companies in the world.

The brand is kicking off its anniversary celebrations by unveiling a new partnership with footballer Lionel Messi, who will serve as brand ambassador for the next five years, as first athlete to partner with Hard Rock.

“Over the past five decades, the Hard Rock brand has grown to become one of the world’s most recognisable and beloved brands, with a Cafe, Hotel or Casino located in 68 countries,” Jim Allen, Chairman of Hard Rock International, said.

“As we reached our 50th anniversary milestone, we knew that we needed to partner with an icon to help us celebrate in a new and unexpected way, and there was no better choice than the legendary Lionel Messi.”

The partnership harkens back to Hard Rock’s roots, as the brand’s world-famous t-shirts came to fruition when the original London Cafe sponsored a local football (soccer) team in the early 1970s.

The team t-shirt featured the simple Hard Rock logo. The extra shirts were returned to the cafe and then given away to loyal customers. Eventually the restaurant had to set up a separate concession stand to handle t-shirt sales.

To this day, Hard Rock’s Classic T-shirt remains an integral part of the brand’s identity.

As part of the new partnership, Hard Rock has also unveiled a new collection of merchandise inspired by its new ambassador. In addition to the special 50th anniversary logo, the garments show some of the player’s most characteristic symbols, such as the lion, the number 10 and his own logo.

This collection joins the brand’s iconic merchandising line, available in all its stores and online shop.

“I am honoured to partner with such a renowned brand as Hard Rock, and even more so at this historic moment — its 50th anniversary,” Messi said.

“Sports and music are an integral part of my life, a perfect combination between my profession and my leisure time. Uniting both is a great success, and I am very happy that they have counted on me for this special outcome. It is an honour to be the first athlete to partner with a brand who has a history of teaming with music legends.”

Allen and Messi have sealed this agreement with an original gift exchange. Messi has given him a signed replica of his golden ball, a gesture that Allen has reciprocated with an electric guitar designed especially for him.

A replica of this guitar, signed by the player, will be displayed at a Hard Rock property to be announced soon, making it part the most valuable collection of musical objects in the world.

Live Greatness

The partnership is part of “Live Greatness”, the new campaign that Hard Rock has launched on its 50th anniversary, which marks a before and after in the brand, honouring its past and while shining a beacon of light towards the future.

As part of the campaign, Messi makes his debut as an ambassador starring in a commercial that unites his skills with the soccer ball as it takes its place among the cherished memorabilia of the brand.

Commemorating the 50th anniversary

June 14 marks the 50th Anniversary of Hard Rock Cafe opening its doors in London. To kick off this milestone, participating Hard Rock Cafes will be offering Country Burgers for $0.71 during the first hour of business that day.

Hard Rock Maldives

Located within CROSSROADS Maldives – the first integrated multi-island leisure destination in the country, Hard Rock Hotel Maldives is just a 15-minute boat ride from the airport.

Inspired by local culture, tropical architecture is infused with contemporary design featured alongside regionally inspired authentic music memorabilia.

The hotel also offers direct access to The Marina @ CROSSROADS Maldives, where an array of shops and over 10 restaurants, all styled on the chic elegance of a European Riviera, await.

From authentic American cuisine at Hard Rock Cafe Maldives to the acclaimed flavours of Ministry of Crab’s award-winning dishes and finely curated local specialties, the culinary offering sees a collision of cultures come together to offer an array of exotic international cuisines.

To learn more about Hard Rock Hotel Maldives and for bookings, please visit www.hardrockhotels.com/maldives.

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InterContinental Maldives Maamunagau Resort marks loyalty week with member and staff recognition

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InterContinental Maldives Maamunagau Resort is marking IHG Global Loyalty Week 2026, a group-wide initiative recognising IHG One Rewards members and the employees who contribute to guest experiences across the brand.

The observance will take place from 11 to 17 May 2026 and is aligned with IHG’s wider theme of “bringing loyalty to life”, focusing on guest recognition and service-led engagement.

As the Maldives’ first all-Club InterContinental resort, InterContinental Maldives is using the occasion to highlight its emphasis on personalised service and guest recognition. During the week, the resort will present a series of experiences and gestures intended to acknowledge IHG One Rewards members through tailored hospitality touches.

A central feature of the programme will be “Member Moments”, which are designed to reflect guest preferences, milestones and individual travel experiences. These will include personalised welcome arrangements, selected in-room amenities, culinary offerings and family-focused gestures.

The resort will also use the week to recognise its employees, whose service contributes to guest loyalty and repeat visits. Under its “Inspire Incredible” service culture, InterContinental Maldives will hold staff appreciation activities and internal recognition initiatives during the week.

Commenting on the occasion, General Manager Reinhold Johann said the initiative highlights the importance of making guests feel recognised and welcomed, while also acknowledging the role of employees in delivering those experiences.

Through IHG One Rewards, members have access to benefits and travel privileges across more than 6,800 hotels worldwide. At InterContinental Maldives Maamunagau Resort, these benefits are integrated into the resort’s all-Club InterContinental offering, which combines personalised service with resort-based experiences in Raa Atoll.

Through its participation in IHG Global Loyalty Week 2026, InterContinental Maldives Maamunagau Resort is positioning guest recognition and service culture as key elements of its hospitality approach.

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Sheraton Maldives Full Moon Resort & Spa unveils family-focused Family Fun Summer package

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Sheraton Maldives Full Moon Resort & Spa has introduced its Family Fun Summer offer, a family-focused package designed to encourage guests to spend time together through dining, leisure and recreational activities in a private island setting.

Located 15 minutes by speedboat from Velana International Airport, the resort is offering the package as a year-round experience, despite its summer branding. The programme is intended for families seeking a stay that combines accommodation, meals and activities in a single offering.

The experience includes daily breakfast at Feast, where guests can access buffet selections for adults and children. Lunch is served as a three-course beachside meal, while evenings include buffet dinners, à la carte options and access to the resort’s speciality restaurants.

As part of the package, adult guests receive a USD 45 dining credit per night, which can be used at selected outlets including Baan Thai and Sea Salt. The offer is designed to expand dining options within the resort’s full board arrangement.

The package also includes activities aimed at different age groups. Children have access to the Sheraton Adventure Club, while families can take part in pool activities, water sports, sunset dolphin cruises and guided snorkelling excursions.

For guests seeking wellness experiences, Shine Spa for Sheraton offers a range of treatments, with the package including 15 per cent savings on selected services. The resort has also introduced a spa experience designed for parent and child. Additional recreational options include sunrise beach yoga, as well as access to tennis and football facilities.

Other inclusions within the offer include a complimentary family photoshoot and dining benefits for children when eating with their parents.

Family Fun Summer is available for booking until 15 June 2026, for stays through to 20 December 2026. Through the package, Sheraton Maldives Full Moon Resort & Spa is presenting a family-oriented resort experience centred on dining, recreation and shared time together.

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InterContinental Maldives Maamunagau to mark Mother’s Day with wellness and dining offerings

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InterContinental Maldives Maamunagau Resort has announced a Mother’s Day programme centred on wellness, dining and family experiences, offering guests a range of activities designed to mark the occasion in Raa Atoll.

Set within the resort’s island setting, the programme will feature a series of experiences aimed at encouraging families to spend time together through relaxation, dining and shared activities.

At AVI Spa, the Mother’s Day offering will include signature treatments focused on rest and balance. Guests will also have access to holistic sessions led by visiting practitioner Dr Afsana Aradhana Ghyas, whose work focuses on integrative wellbeing and emotional balance.

Dining experiences will form a central part of the programme. These will include floating breakfasts served in private villas, interactive cooking sessions with the resort’s chefs, and private dining experiences ranging from sunset beach dinners to sandbank dining under the stars.

The resort will also offer family-focused activities for the occasion. These will include craft sessions for children, ocean-inspired guided art activities and a family photoshoot intended to capture the day’s experiences.

Through the Mother’s Day programme, InterContinental Maldives Maamunagau Resort is presenting a combination of wellness, dining and family activities shaped around personal and shared experiences in a resort setting.

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