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Hard Rock begins year-long 50th anniversary celebration, partners with football legend Messi

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Since opening the doors of the first Hard Rock Cafe in London in 1971, Hard Rock International has established itself as one of the most globally recognised companies in the world.

The brand is kicking off its anniversary celebrations by unveiling a new partnership with footballer Lionel Messi, who will serve as brand ambassador for the next five years, as first athlete to partner with Hard Rock.

“Over the past five decades, the Hard Rock brand has grown to become one of the world’s most recognisable and beloved brands, with a Cafe, Hotel or Casino located in 68 countries,” Jim Allen, Chairman of Hard Rock International, said.

“As we reached our 50th anniversary milestone, we knew that we needed to partner with an icon to help us celebrate in a new and unexpected way, and there was no better choice than the legendary Lionel Messi.”

The partnership harkens back to Hard Rock’s roots, as the brand’s world-famous t-shirts came to fruition when the original London Cafe sponsored a local football (soccer) team in the early 1970s.

The team t-shirt featured the simple Hard Rock logo. The extra shirts were returned to the cafe and then given away to loyal customers. Eventually the restaurant had to set up a separate concession stand to handle t-shirt sales.

To this day, Hard Rock’s Classic T-shirt remains an integral part of the brand’s identity.

As part of the new partnership, Hard Rock has also unveiled a new collection of merchandise inspired by its new ambassador. In addition to the special 50th anniversary logo, the garments show some of the player’s most characteristic symbols, such as the lion, the number 10 and his own logo.

This collection joins the brand’s iconic merchandising line, available in all its stores and online shop.

“I am honoured to partner with such a renowned brand as Hard Rock, and even more so at this historic moment — its 50th anniversary,” Messi said.

“Sports and music are an integral part of my life, a perfect combination between my profession and my leisure time. Uniting both is a great success, and I am very happy that they have counted on me for this special outcome. It is an honour to be the first athlete to partner with a brand who has a history of teaming with music legends.”

Allen and Messi have sealed this agreement with an original gift exchange. Messi has given him a signed replica of his golden ball, a gesture that Allen has reciprocated with an electric guitar designed especially for him.

A replica of this guitar, signed by the player, will be displayed at a Hard Rock property to be announced soon, making it part the most valuable collection of musical objects in the world.

Live Greatness

The partnership is part of “Live Greatness”, the new campaign that Hard Rock has launched on its 50th anniversary, which marks a before and after in the brand, honouring its past and while shining a beacon of light towards the future.

As part of the campaign, Messi makes his debut as an ambassador starring in a commercial that unites his skills with the soccer ball as it takes its place among the cherished memorabilia of the brand.

Commemorating the 50th anniversary

June 14 marks the 50th Anniversary of Hard Rock Cafe opening its doors in London. To kick off this milestone, participating Hard Rock Cafes will be offering Country Burgers for $0.71 during the first hour of business that day.

Hard Rock Maldives

Located within CROSSROADS Maldives – the first integrated multi-island leisure destination in the country, Hard Rock Hotel Maldives is just a 15-minute boat ride from the airport.

Inspired by local culture, tropical architecture is infused with contemporary design featured alongside regionally inspired authentic music memorabilia.

The hotel also offers direct access to The Marina @ CROSSROADS Maldives, where an array of shops and over 10 restaurants, all styled on the chic elegance of a European Riviera, await.

From authentic American cuisine at Hard Rock Cafe Maldives to the acclaimed flavours of Ministry of Crab’s award-winning dishes and finely curated local specialties, the culinary offering sees a collision of cultures come together to offer an array of exotic international cuisines.

To learn more about Hard Rock Hotel Maldives and for bookings, please visit www.hardrockhotels.com/maldives.

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Villa Park now accessible via new Villa Air seaplane route

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Villa Resorts has launched a new Villa Air seaplane service to Villa Park Maldives, offering an arrival experience that begins in the air with views across the Maldivian archipelago.

Operated by the sister brand Villa Air, the seaplanes serving Villa Park are fitted with some of the widest panoramic windows used in the Maldives. This allows passengers to observe reefs, sandbanks, and islands almost continuously from take-off to landing. Travellers see the colours of the ocean shift from deep blue to lighter turquoise and can trace the shape of atolls and lagoons well before reaching the resort.

The size of the windows ensures that most seats offer wide views, enabling couples, families, and groups to experience the scenery together without needing to change places. Capturing photographs and short videos becomes straightforward, and for many visitors this forms their first impression of the Maldives while still above the islands.

A notable feature of the Villa Air service is the experience of taking off from and landing on water. The gradual ascent from the lagoon near Malé and the final descent beside Villa Park bring a sense of calm and mild adventure, particularly for those new to seaplane travel. The sound of the floats touching the water and the sight of the resort appearing ahead create a natural transition to the island.

With unobstructed views, a relaxed pace, and the experience of stepping off an aircraft that has just landed on the ocean, the new Villa Air seaplane connection ensures that a stay at Villa Park effectively begins from the moment passengers depart Malé and follow the chain of islands south.

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World-first overwater padel tennis court launched at Meyyafushi Maldives

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Meyyafushi Maldives, a new five-star premium all-inclusive boutique resort, has introduced what it describes as a world-first in resort recreation: a fixed overwater padel tennis court. Positioned above clear lagoons and framed by sweeping sunset views, the court offers guests an opportunity to play and unwind in a distinctive setting surrounded by panoramic ocean vistas.

Located in the Lhaviyani Atoll, the overwater court allows players to take part in a match while immersed in the natural calm of the surrounding seascape. Guests staying at the resort are offered one hour of complimentary padel tennis as part of the premium all-inclusive package. The setting provides a secluded and tranquil space for both beginners and experienced players to practise with the sound of the ocean beneath.

“Padel tennis has become one of the fastest-growing sports in the world, and we wanted to bring it to life in the most spectacular way possible,” said Ahmed Siaar, Cluster General Manager of BeKind Hotels & Resorts. “Playing on water, surrounded by endless blues, transforms the game into something transcendent – it’s active luxury at its finest.”

The overwater court forms part of Meyyafushi’s wider range of facilities, which include an underwater dining restaurant, an overwater wine cellar, water pool suites with slides, a mini bowling lane, and an adults-only sky bar featuring a glass-bottom infinity pool. Each facility has been created to offer experiences that encourage connection, exploration and wellbeing.

With uninterrupted sunset views and a distinctive overwater location, Meyyafushi Maldives’ padel tennis court marks a global first for the sport, bringing together physical activity, landscape and design in a single setting.

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Sheraton Maldives Full Moon Resort & Spa unveils ‘White Shores & Golden Lights’ festive season

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This festive season, Sheraton Maldives Full Moon Resort & Spa invites guests to rediscover the joy of togetherness in what it calls the world’s gathering place. From 1 December 2025 to 7 January 2026, the resort will transform into a luminous sanctuary under its signature theme, White Shores & Golden Lights – a palette of shimmering whites and sunlit gold inspired by the purity of the season and the golden glow of new beginnings.

The festive spirit officially begins on 1 December with a Tree Lighting Ceremony, setting the tone for a season of warmth, celebration, and community. Following a period of serene island relaxation, the programme resumes in full from 21 December onwards, offering a vibrant calendar of curated experiences that continues until the Orthodox Beach Buffet Dinner on 7 January.

Guests are welcomed into an atmosphere where refined island living meets festive cheer. The line-up includes festive aqua aerobics, barefoot beach games, Gingerbread House Decorating, and the energetic Colour Run & Paint Me Wall Marathon along the shoreline. Younger guests can enjoy themed pyjama parties, while those seeking adventure may explore a variety of water sports and wellbeing rituals.

The highlight of the season is the Christmas Eve Gala Dinner, presented along the oceanfront where waves meet the shore and golden lights illuminate the evening. With live music, seasonal cuisine, and candlelit elegance, the event combines the island’s natural beauty with cherished festive traditions.

On Christmas Day, Santa makes a memorable arrival at Kakuni Beach, delighting guests of all ages. Throughout the festive period, in collaboration with Reefscapers, the resort offers coral frame-building workshops, giving guests the opportunity to support reef restoration efforts and contribute to the preservation of the Maldives’ marine environment.

As the year comes to a close, guests are invited to welcome 2026 beneath the stars. Night Under the Stars, the resort’s New Year’s Eve celebration, features a coastal gala with champagne, gourmet dining, fireworks, and live entertainment that continues well past midnight.

From peaceful mornings at Shine Spa to evenings sampling global flavours accented with Maldivian character, Sheraton Maldives Full Moon Resort & Spa offers an elevated festive experience. Whether travelling as a family, as a couple, or alone, guests will find each day filled with moments to remember and each evening touched with a sense of magic.

“We are thrilled to welcome guests to experience the magic of the festive season with us,” says Greg Allan, General Manager of Sheraton Maldives Full Moon Resort & Spa. “Each moment of our festive programme has been thoughtfully designed to reflect Sheraton’s ethos of heartfelt hospitality – bringing people together through meaningful experiences in one of the world’s most extraordinary destinations.”

Sheraton Maldives Full Moon Resort & Spa is also presenting a Festive Special Offer for this season. Guests may enjoy exclusive savings on beach or overwater accommodation, along with daily breakfast, lunch, and dinner, return speedboat transfers, and access to selected festive events and activities. Bookings made before 30 November 2025 will be eligible for stays between 20 December 2025 and 10 January 2026.

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