Featured
Hard Rock begins year-long 50th anniversary celebration, partners with football legend Messi

Since opening the doors of the first Hard Rock Cafe in London in 1971, Hard Rock International has established itself as one of the most globally recognised companies in the world.
The brand is kicking off its anniversary celebrations by unveiling a new partnership with footballer Lionel Messi, who will serve as brand ambassador for the next five years, as first athlete to partner with Hard Rock.
“Over the past five decades, the Hard Rock brand has grown to become one of the world’s most recognisable and beloved brands, with a Cafe, Hotel or Casino located in 68 countries,” Jim Allen, Chairman of Hard Rock International, said.
“As we reached our 50th anniversary milestone, we knew that we needed to partner with an icon to help us celebrate in a new and unexpected way, and there was no better choice than the legendary Lionel Messi.”
The partnership harkens back to Hard Rock’s roots, as the brand’s world-famous t-shirts came to fruition when the original London Cafe sponsored a local football (soccer) team in the early 1970s.
The team t-shirt featured the simple Hard Rock logo. The extra shirts were returned to the cafe and then given away to loyal customers. Eventually the restaurant had to set up a separate concession stand to handle t-shirt sales.
To this day, Hard Rock’s Classic T-shirt remains an integral part of the brand’s identity.
As part of the new partnership, Hard Rock has also unveiled a new collection of merchandise inspired by its new ambassador. In addition to the special 50th anniversary logo, the garments show some of the player’s most characteristic symbols, such as the lion, the number 10 and his own logo.
This collection joins the brand’s iconic merchandising line, available in all its stores and online shop.
“I am honoured to partner with such a renowned brand as Hard Rock, and even more so at this historic moment — its 50th anniversary,” Messi said.
“Sports and music are an integral part of my life, a perfect combination between my profession and my leisure time. Uniting both is a great success, and I am very happy that they have counted on me for this special outcome. It is an honour to be the first athlete to partner with a brand who has a history of teaming with music legends.”
Allen and Messi have sealed this agreement with an original gift exchange. Messi has given him a signed replica of his golden ball, a gesture that Allen has reciprocated with an electric guitar designed especially for him.
A replica of this guitar, signed by the player, will be displayed at a Hard Rock property to be announced soon, making it part the most valuable collection of musical objects in the world.
Live Greatness
The partnership is part of “Live Greatness”, the new campaign that Hard Rock has launched on its 50th anniversary, which marks a before and after in the brand, honouring its past and while shining a beacon of light towards the future.
As part of the campaign, Messi makes his debut as an ambassador starring in a commercial that unites his skills with the soccer ball as it takes its place among the cherished memorabilia of the brand.
Commemorating the 50th anniversary
June 14 marks the 50th Anniversary of Hard Rock Cafe opening its doors in London. To kick off this milestone, participating Hard Rock Cafes will be offering Country Burgers for $0.71 during the first hour of business that day.
Hard Rock Maldives
Located within CROSSROADS Maldives – the first integrated multi-island leisure destination in the country, Hard Rock Hotel Maldives is just a 15-minute boat ride from the airport.
Inspired by local culture, tropical architecture is infused with contemporary design featured alongside regionally inspired authentic music memorabilia.
The hotel also offers direct access to The Marina @ CROSSROADS Maldives, where an array of shops and over 10 restaurants, all styled on the chic elegance of a European Riviera, await.
From authentic American cuisine at Hard Rock Cafe Maldives to the acclaimed flavours of Ministry of Crab’s award-winning dishes and finely curated local specialties, the culinary offering sees a collision of cultures come together to offer an array of exotic international cuisines.
To learn more about Hard Rock Hotel Maldives and for bookings, please visit www.hardrockhotels.com/maldives.
Featured
World Travel Awards honours Kurumba Maldives for family excellence

Kurumba Maldives has been named the 2025 Indian Ocean’s Leading Family Resort by the prestigious World Travel Awards, a testament to its continued dedication to delivering stylish, family-friendly holiday experiences that harmoniously blend comfort with timeless elegance.
Nestled on a private island in the North Malé Atoll, just a 10-minute speedboat journey from the capital, Kurumba offers a relaxed and inviting atmosphere ideal for families seeking a memorable tropical retreat. With spacious family villas and a wealth of activities, the resort is thoughtfully designed to foster meaningful connections and lasting memories.
Guests are invited to enjoy a wide array of experiences, from exhilarating water sports such as snorkelling and kayaking to cultural encounters, guided underwater dives, football clinics, and tennis coaching. Curated family activities—including beach games and cooking classes—add to the resort’s charm, all set against a backdrop of chic tranquillity.
For adults in search of relaxation, the resort’s spa provides treatments inspired by the island’s natural surroundings. Meanwhile, younger guests are kept thoroughly entertained at the Kids’ Club and Teen Lounge. The Kids’ Club offers an imaginative line-up of activities such as Jungle Yoga, Splash Time, Pizza Picassos, Rock Stars Painting, and Kings & Queens Crown Making. Children can also explore coconut bowling, herbalism workshops, junior mixology, and outdoor pursuits like beach clean-ups and Olympics. Evening fun includes mini discos, film nights, and marine-life presentations, ensuring a full day of excitement and learning.
The teen programme adds further appeal, combining adventure and creativity. Highlights include coral restoration and reef clean-ups, underwater photography, Dip & Paint workshops, and a range of sports like futsal, rugby, and 3-on-3 basketball. Additional entertainment such as VR gaming, karaoke, billiards, and sunset fishing ensures a dynamic and engaging experience for older children.
Kurumba’s design reflects a commitment to detail and elegance, with stylish dining venues and thoughtfully designed recreational spaces creating a seamless family escape. Known for its crystal-clear waters and vibrant reef, the resort offers the perfect setting for families to unwind, bond, and discover the wonders of the Maldives together.
“This award is an incredible recognition of what we strive for every day – crafting meaningful moments for families,” said Morten Junior, General Manager. “It’s not just about the resort; it’s a celebration of the joy, connection, and memories shared by the families who stay with us. We are deeply grateful to the World Travel Awards and to our wonderful guests for believing in our vision.”
Cooking
Sustainability in bloom at Alila Kothaifaru Maldives’ newly transformed Spice Garden

Alila Kothaifaru Maldives has unveiled its newly reimagined Spice Garden, a vibrant embodiment of sustainability, sensory exploration, and culinary innovation. Under the expert care of in-house horticulturist Zabih and the culinary guidance of Executive Chef Frank, the revitalised garden has become central to the resort’s garden-to-table ethos, shaping the evolution of the guest dining journey—most notably reflected in the enhanced Lazy Lunch menu.
Set within the resort’s grounds, the Spice Garden has undergone a significant transformation into a flourishing haven of organic herbs, spices, and edible plants, many of which now appear on the menu just hours after being harvested. This abundance of fresh, homegrown produce has redefined the resort’s culinary landscape, with seasonal ingredients and authentic flavours now taking pride of place, particularly in the Lazy Lunch offering.
The new direction has allowed for even greater incorporation of local harvests into the menu, with freshly picked herbs and vegetables enriching the taste and nutritional value of each dish. This approach also grants the chefs the freedom to adapt the menu according to the changing seasons, continuously presenting guests with something innovative and exciting.
To bring guests closer to this philosophy, Alila Kothaifaru has introduced a complimentary Spice Garden Walk, led by horticulturist Zabih. With his deep passion and careful stewardship, the garden has become a sensory-rich learning environment. Guests are encouraged to touch, smell, and taste a variety of tropical herbs and spices while learning about their origins, culinary uses, and environmental significance.
Zabih views the garden as an invitation to reconnect with nature, offering guests an experience that engages all the senses and fosters a deeper appreciation for the ingredients behind each meal. The garden walk and Lazy Lunch, though distinct experiences, together offer a comprehensive exploration of the journey from soil to plate.
Seasonal menus continue to draw inspiration from the garden, reinforcing the resort’s dedication to sustainability, wellness, and the use of locally sourced ingredients. General Manager Thomas affirms this vision, highlighting the Spice Garden as a symbol of the resort’s commitment to meaningful guest experiences. He notes that it reflects a broader aim to blend sustainability with cultural authenticity, offering visitors a more personal and enriching stay.
Whether strolling through the fragrant pathways of the garden or enjoying a sunlit lunch featuring ingredients harvested mere moments earlier, guests are invited to savour the harmony between cuisine, nature, and place—making every bite a celebration of the island’s rich natural abundance.
Featured
Mar-Umi at Kuda Villingili secures spot among world’s top wine restaurants

Kuda Villingili Resort Maldives has once again received the prestigious Award of Excellence from Wine Spectator’s 2025 Restaurant Awards, recognising the resort’s signature restaurant, Mar-Umi, for its exceptional wine programme and unwavering dedication to culinary excellence.
This accolade celebrates the efforts of the Mar-Umi team, who have carefully curated a wine list that complements the restaurant’s Nikkei and South American culinary offerings. The award, received for the second consecutive year, reflects the team’s commitment to delivering a refined dining experience that seamlessly integrates bold flavours with expertly selected wines.
Mar-Umi, inspired by the culinary traditions of Peru and Japan, offers an inventive menu of Nikkei and South American cuisine. Under the guidance of Executive Chef Lalith Sharma and Chef de Cuisine Ahmed Kamal, known as Chef Kimo, the restaurant presents South American dishes at lunch and Nikkei cuisine at dinner. The recent addition of a Teppanyaki experience further elevates the beachfront dining venue, combining expertly prepared dishes with engaging culinary showmanship.
The restaurant’s wine list is further enriched by an impressive range of sake, thoughtfully paired by Chief Sommelier Samantha Kumara, whose expertise enhances the overall dining journey at Mar-Umi.
Located along a tranquil stretch of beach, the restaurant offers panoramic views of the turquoise lagoon—an idyllic setting in which guests can savour artfully prepared dishes and cocktails from the Mar-Umi bar, created by skilled mixologists.
Marvin R. Shanken, Editor and Publisher of Wine Spectator, remarked on the significance of the award, noting, “A wine list is a restaurant’s identity in print, and this year’s Wine Spectator Restaurant Award winners reflect both deep knowledge and a passion for discovery.” A total of 3,811 restaurants worldwide were honoured in this year’s awards.
Launched in 1981, the Wine Spectator Restaurant Awards are the only global awards dedicated exclusively to restaurant wine service. They are presented in three tiers: the Award of Excellence, the Best of Award of Excellence, and the Grand Award, with 2,010; 1,704; and 97 winners respectively in 2025. Mar-Umi’s Award of Excellence recognises a wine list that showcases a well-considered selection of quality producers and a strong thematic alignment with the menu in both pricing and style.
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