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Hard Rock begins year-long 50th anniversary celebration, partners with football legend Messi

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Since opening the doors of the first Hard Rock Cafe in London in 1971, Hard Rock International has established itself as one of the most globally recognised companies in the world.

The brand is kicking off its anniversary celebrations by unveiling a new partnership with footballer Lionel Messi, who will serve as brand ambassador for the next five years, as first athlete to partner with Hard Rock.

“Over the past five decades, the Hard Rock brand has grown to become one of the world’s most recognisable and beloved brands, with a Cafe, Hotel or Casino located in 68 countries,” Jim Allen, Chairman of Hard Rock International, said.

“As we reached our 50th anniversary milestone, we knew that we needed to partner with an icon to help us celebrate in a new and unexpected way, and there was no better choice than the legendary Lionel Messi.”

The partnership harkens back to Hard Rock’s roots, as the brand’s world-famous t-shirts came to fruition when the original London Cafe sponsored a local football (soccer) team in the early 1970s.

The team t-shirt featured the simple Hard Rock logo. The extra shirts were returned to the cafe and then given away to loyal customers. Eventually the restaurant had to set up a separate concession stand to handle t-shirt sales.

To this day, Hard Rock’s Classic T-shirt remains an integral part of the brand’s identity.

As part of the new partnership, Hard Rock has also unveiled a new collection of merchandise inspired by its new ambassador. In addition to the special 50th anniversary logo, the garments show some of the player’s most characteristic symbols, such as the lion, the number 10 and his own logo.

This collection joins the brand’s iconic merchandising line, available in all its stores and online shop.

“I am honoured to partner with such a renowned brand as Hard Rock, and even more so at this historic moment — its 50th anniversary,” Messi said.

“Sports and music are an integral part of my life, a perfect combination between my profession and my leisure time. Uniting both is a great success, and I am very happy that they have counted on me for this special outcome. It is an honour to be the first athlete to partner with a brand who has a history of teaming with music legends.”

Allen and Messi have sealed this agreement with an original gift exchange. Messi has given him a signed replica of his golden ball, a gesture that Allen has reciprocated with an electric guitar designed especially for him.

A replica of this guitar, signed by the player, will be displayed at a Hard Rock property to be announced soon, making it part the most valuable collection of musical objects in the world.

Live Greatness

The partnership is part of “Live Greatness”, the new campaign that Hard Rock has launched on its 50th anniversary, which marks a before and after in the brand, honouring its past and while shining a beacon of light towards the future.

As part of the campaign, Messi makes his debut as an ambassador starring in a commercial that unites his skills with the soccer ball as it takes its place among the cherished memorabilia of the brand.

Commemorating the 50th anniversary

June 14 marks the 50th Anniversary of Hard Rock Cafe opening its doors in London. To kick off this milestone, participating Hard Rock Cafes will be offering Country Burgers for $0.71 during the first hour of business that day.

Hard Rock Maldives

Located within CROSSROADS Maldives – the first integrated multi-island leisure destination in the country, Hard Rock Hotel Maldives is just a 15-minute boat ride from the airport.

Inspired by local culture, tropical architecture is infused with contemporary design featured alongside regionally inspired authentic music memorabilia.

The hotel also offers direct access to The Marina @ CROSSROADS Maldives, where an array of shops and over 10 restaurants, all styled on the chic elegance of a European Riviera, await.

From authentic American cuisine at Hard Rock Cafe Maldives to the acclaimed flavours of Ministry of Crab’s award-winning dishes and finely curated local specialties, the culinary offering sees a collision of cultures come together to offer an array of exotic international cuisines.

To learn more about Hard Rock Hotel Maldives and for bookings, please visit www.hardrockhotels.com/maldives.

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Dive into Baa Atoll’s manta ray season with The Westin Maldives

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Nature takes centre stage in the Maldives as manta ray season graces the protected waters of the Baa Atoll UNESCO Biosphere Reserve, continuing until November this year. At the heart of this celebrated atoll, The Westin Maldives Miriandhoo Resort — a five-star holistic wellness sanctuary poised on the edge of Hanifaru Bay — invites guests to witness the mesmerising cyclone feeding phenomenon, where hundreds of manta rays glide and spiral in an extraordinary underwater ballet.

Just 40 minutes by speedboat from the resort lies Hanifaru Bay, one of the world’s most renowned manta aggregation sites. Guided snorkelling excursions, led by The Westin Maldives’ resident marine experts, allow visitors to encounter this rare natural spectacle first-hand. With over 1,800 manta rays recorded in the bay, the chance to swim alongside these graceful creatures offers a once-in-a-lifetime adventure for marine life enthusiasts from around the globe.

Beyond Hanifaru Bay, the resort provides access to more than 20 exceptional dive sites across the Baa Atoll, famed for its thriving reefs and diverse marine life. Among the highlights is Dhigali Haa, a protected submerged reef, or thila, distinguished by coral-draped overhangs, narrow canyons, and abundant sea life. Divers may encounter schooling snapper, fusilier, giant trevallies, eagle rays, and even inquisitive dolphins. Nearby, Nelivaru Thila reveals a labyrinth of coral pinnacles and ledges, home to moray eels, turtles, and reef sharks weaving through vibrant soft coral gardens. With over 250 recorded species, Baa Atoll offers endless diving rewards for enthusiasts of all skill levels.

Guests can also enjoy a variety of unforgettable ocean experiences without leaving the resort, from spotting playful spinner dolphins directly from their villa to using complimentary snorkelling gear and canoes. Those seeking more adventure can opt for jet ski rides, private snorkelling with turtles, sunset dolphin cruises, or traditional Maldivian line fishing. As part of the #PlayWell programme, the resort’s Marine Biologist offers insights into marine ecosystems, conservation, and responsible tourism.

After a day of discovery, guests can enhance recovery through the WestinWORKOUT® Gear Lending Programme, which includes the Hyperice Recharge and Recovery Kit, designed to soothe muscles and restore energy. For a deeper sense of calm, the Heavenly Spa by Westin™ offers rejuvenating treatments accompanied by sweeping ocean vistas.

As night falls, tranquillity awaits in one of the resort’s 69 spacious villas. Each promises a restorative night’s sleep with the award-winning Heavenly® Bed, featuring a plush pillow-top mattress, the soothing Sleep Well Lavender Balm, and a specially curated Westin Sleep Well Menu.

With wellness at its heart and adventure woven into every experience, The Westin Maldives Miriandhoo Resort provides a front-row seat to some of the ocean’s most magical moments.

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Golden hour bliss with Zoe London and Giorgio Chiarello at Dhigali Maldives

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This November, Dhigali Maldives will transform its iconic Haali Bar into a lively stage for music and mixology, as British DJ Zoe London and Italian Flair Bartending Champion Giorgio Chiarello join forces for an unforgettable sunset residency from 11 to 15 November 2025.

Each evening, Zoe London will take to the decks, delivering her distinctive mix of house, classic remixes, and uplifting energy to the shores of the Raa Atoll. With more than 15 years’ experience performing at venues such as Soho House and The Ned, as well as at prestigious events including the Formula 1 Paddock Club and festivals like Glastonbury, Reading & Leeds, and Latitude, Zoe’s sets promise the perfect soundtrack to golden hour in paradise.

As the sun slips beneath the horizon, guests will be treated to masterfully crafted cocktails from Giorgio Chiarello, Italy’s most decorated Flair Bartender. Renowned for his captivating performances and expertise in American-style mixology, Giorgio will present a bespoke menu featuring three classic cocktails alongside three of his own original creations, each prepared with precision and flair at Haali Bar.

Nestled in the heart of the remote Raa Atoll, Dhigali Maldives is an exclusive Premium All-Inclusive resort that seamlessly blends contemporary minimalist design with the island’s natural beauty. From overwater villas and beachfront suites to snorkelling adventures, fine dining, and rejuvenating spa rituals, the resort offers an immersive and refined escape. With its vibrant house reef just steps away, every element is designed for effortless relaxation and indulgence.

Together, Zoe London and Giorgio Chiarello will infuse the island’s evenings with rhythm, flavour, and artistry, creating an immersive fusion of music and mixology framed by the serene backdrop of the Indian Ocean.

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Huvafen Fushi introduces soulful stays for rest, reconnection and renewal

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Huvafen Fushi has unveiled a soul-stirring escape created for women who appreciate the power of pause. Whether bringing together a close circle of friends or seeking cherished solitude, this retreat has been designed to smooth the edges and awaken the spirit. Behind closed doors lies the quiet seclusion of Huvafen’s renowned two- and three-bedroom Pavilions, where privacy is paramount, barefoot elegance is assured, and time moves to a rhythm entirely one’s own.

There is little need to leave – unless by choice. Mornings may begin with floating breakfasts on the deck, sunrise yoga by the sea, or tranquil hours drifting in a private pool. With personal butlers, customised mini bars, private coral garden snorkelling, and candlelit feasts, every detail encourages guests to soften, settle, and reconnect with themselves.

Accommodation options include:

  • Two Bedroom Ocean Pavilion with Pool – Overwater and sunset-facing, this private retreat sleeps up to six and features a unique indoor–outdoor pool that opens directly into the sea, ideal for dusk dips and long, starlit evenings.
  • Two Bedroom Lagoon Pavilion with Pool – Bathed in morning light, this sunrise-facing pavilion offers an uninterrupted view of the lagoon. With space for six, a vast sundeck, and serene water vistas, it invites both connection and clarity.
  • Three Bedroom Beach Pavilion with Pool – Positioned directly on the beach and facing the sunset, this expansive hideaway sleeps up to nine. Ocean views, a private pool, and generous indoor and outdoor living areas make it ideal for multigenerational escapes or milestone celebrations.
  • Two Bedroom Beach House with Pool – A private sanctuary on the sand, this beach house accommodates up to six. Guests can unwind in their own pool, take in panoramic views of the Indian Ocean, and embrace a slower pace of life.

This is a stay for long conversations and easy silences, for secrets shared over cocktails, for saltwater swims that soothe, for laughter, solo sunrises, and the rare luxury of simply being oneself. Whether with friends, family, or alone, it is not merely a getaway – it is a return to one’s own tide. 

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