Featured
Hard Rock begins year-long 50th anniversary celebration, partners with football legend Messi
Since opening the doors of the first Hard Rock Cafe in London in 1971, Hard Rock International has established itself as one of the most globally recognised companies in the world.
The brand is kicking off its anniversary celebrations by unveiling a new partnership with footballer Lionel Messi, who will serve as brand ambassador for the next five years, as first athlete to partner with Hard Rock.
“Over the past five decades, the Hard Rock brand has grown to become one of the world’s most recognisable and beloved brands, with a Cafe, Hotel or Casino located in 68 countries,” Jim Allen, Chairman of Hard Rock International, said.
“As we reached our 50th anniversary milestone, we knew that we needed to partner with an icon to help us celebrate in a new and unexpected way, and there was no better choice than the legendary Lionel Messi.”
The partnership harkens back to Hard Rock’s roots, as the brand’s world-famous t-shirts came to fruition when the original London Cafe sponsored a local football (soccer) team in the early 1970s.
The team t-shirt featured the simple Hard Rock logo. The extra shirts were returned to the cafe and then given away to loyal customers. Eventually the restaurant had to set up a separate concession stand to handle t-shirt sales.
To this day, Hard Rock’s Classic T-shirt remains an integral part of the brand’s identity.
As part of the new partnership, Hard Rock has also unveiled a new collection of merchandise inspired by its new ambassador. In addition to the special 50th anniversary logo, the garments show some of the player’s most characteristic symbols, such as the lion, the number 10 and his own logo.
This collection joins the brand’s iconic merchandising line, available in all its stores and online shop.
“I am honoured to partner with such a renowned brand as Hard Rock, and even more so at this historic moment — its 50th anniversary,” Messi said.
“Sports and music are an integral part of my life, a perfect combination between my profession and my leisure time. Uniting both is a great success, and I am very happy that they have counted on me for this special outcome. It is an honour to be the first athlete to partner with a brand who has a history of teaming with music legends.”
Allen and Messi have sealed this agreement with an original gift exchange. Messi has given him a signed replica of his golden ball, a gesture that Allen has reciprocated with an electric guitar designed especially for him.
A replica of this guitar, signed by the player, will be displayed at a Hard Rock property to be announced soon, making it part the most valuable collection of musical objects in the world.
Live Greatness
The partnership is part of “Live Greatness”, the new campaign that Hard Rock has launched on its 50th anniversary, which marks a before and after in the brand, honouring its past and while shining a beacon of light towards the future.
As part of the campaign, Messi makes his debut as an ambassador starring in a commercial that unites his skills with the soccer ball as it takes its place among the cherished memorabilia of the brand.
Commemorating the 50th anniversary
June 14 marks the 50th Anniversary of Hard Rock Cafe opening its doors in London. To kick off this milestone, participating Hard Rock Cafes will be offering Country Burgers for $0.71 during the first hour of business that day.
Hard Rock Maldives
Located within CROSSROADS Maldives – the first integrated multi-island leisure destination in the country, Hard Rock Hotel Maldives is just a 15-minute boat ride from the airport.
Inspired by local culture, tropical architecture is infused with contemporary design featured alongside regionally inspired authentic music memorabilia.
The hotel also offers direct access to The Marina @ CROSSROADS Maldives, where an array of shops and over 10 restaurants, all styled on the chic elegance of a European Riviera, await.
From authentic American cuisine at Hard Rock Cafe Maldives to the acclaimed flavours of Ministry of Crab’s award-winning dishes and finely curated local specialties, the culinary offering sees a collision of cultures come together to offer an array of exotic international cuisines.
To learn more about Hard Rock Hotel Maldives and for bookings, please visit www.hardrockhotels.com/maldives.
Featured
Kuramathi Maldives announces private wellness programmes with Imron Zulfikar
Kuramathi Maldives has announced the arrival of esteemed holistic wellness practitioner Imron Zulfikar, who will undertake an exclusive residency at the resort from 15 December 2025 to 3 January 2026. During this period, guests will have the opportunity to participate in bespoke wellness experiences crafted by a recognised expert in integrative health.
Throughout his residency, Imron will conduct a series of private wellness sessions designed to restore balance, promote renewal, and enhance long-term wellbeing. His practice brings together ancient therapeutic traditions and contemporary fitness science, resulting in personalised programmes that support harmony, mobility, and emotional resilience. Signature offerings include:
- Watsu Water Healing Journey: A restorative treatment conducted in warm water, combining elements of shiatsu, massage, and gentle movement to release deep tension, soothe the nervous system, and foster a sense of tranquillity.
- Chakra Balance Therapy: A holistic session that aligns mind and body through crystal healing, guided meditation, and calming massage techniques.
- Meridian Deep Release Massage: A therapeutic blend of deep tissue massage and acupressure aimed at easing chronic tension, improving flexibility, and stimulating energy flow.
- Accu Glow Facial: A rejuvenating facial incorporating acupuncture and customised skincare to activate collagen production, detoxify the skin, and enhance natural luminosity.
- Oriental Slim Detox Massage: A treatment grounded in Traditional Chinese Medicine, combining acupuncture and massage to promote lymphatic drainage and support detoxification.
Imron is an accomplished wellness lifestyle coach and holistic fitness specialist with more than ten years of experience in acupuncture, tension release therapies, yoga, Pilates, and personal training. His integrative methodology nurtures physical alignment, emotional balance, and overall vitality.
He has worked with numerous luxury resorts and an impressive roster of high-profile clients, including Serena Williams, Emma Watson, Richard Branson, and members of the UAE Royal Family. Celebrated for his intuitive approach and refined technique, Richard Branson has previously referred to Imron as having “golden hands.”
Kuramathi Maldives looks forward to offering guests this exceptional opportunity to engage in transformative, individually tailored wellness experiences during Imron’s residency.
Drink
Felice Capasso brings award-winning mixology to The St. Regis Maldives Vommuli this February
The St. Regis Maldives Vommuli Resort will host World Class Global Bartender of the Year 2025, Felice Capasso, for an exclusive Tastemaker Series collaboration from 4–5 February. The partnership further strengthens the resort’s position as a destination for discerning travellers seeking craftsmanship, cultural depth, and refined experiences.
Located on a private island in the Dhaalu Atoll, The St. Regis Maldives has established a contemporary interpretation of island glamour. Its signature villas include some of the most coveted accommodations in the Indian Ocean, notably the John Jacob Astor Estate—one of the Maldives’ largest overwater residences—and the tranquil, beachfront Caroline Astor Estate. Each estate offers generous living spaces, expansive pools, and panoramic views, reflecting the resort’s dedication to elevated, residential-style luxury.
Within this sophisticated environment, The Whale Bar—an iconic overwater structure—will serve as the setting for Capasso’s arrival. As evening falls, the venue will adopt a vibrant Latin-inspired ambience, where guests will enjoy family-style small plates, bespoke cocktails, and rare vintages on tap while the sunset illuminates the lagoon. In this atmospheric setting, Capasso will unveil an exclusive cocktail menu for his bar takeover, blending classical technique with modern creativity.
On the following day, the resort will host an intimate Masterclass led by Capasso, centred on rum. The session will explore the spirit’s history, its regional expressions, and the narrative approach that distinguishes exceptional mixology. His expertise—rooted in precision, intuition, and storytelling—offers guests a rare opportunity to engage with a leading figure in the global bar industry.
This collaboration forms part of the resort’s ongoing Tastemaker Series, which brings influential creators and innovators to the island. By welcoming talents such as Felice Capasso, The St. Regis Maldives Vommuli Resort continues to craft immersive, evocative experiences that embody the distinctive spirit of St. Regis.
Drink
Sun Siyam Olhuveli unveils Milano, Olive Bar and Crust & Flame on Dream Island
Sun Siyam Olhuveli has introduced three new dining and social venues on its Dream Island — Milano, Olive Bar, and Crust & Flame — each conceptualised by the award-winning Studio Sixty7. Together, the venues bring a contemporary expression of coastal European style to the Maldives, blending refined design, effortless island living, and a sense of community that positions Dream Island as the resort’s newest lifestyle and entertainment hub.
Milano – An Italian Soul with a Front-Row Kitchen
Milano celebrates the warmth and generosity of Italian dining, presented through a coastal aesthetic that feels both relaxed and refined. The open kitchen serves as the heart of the restaurant, where guests can watch chefs craft handmade pasta, simmer traditional sauces, and prepare wood-fired dishes. The experience is intimate and engaging, reflecting the sincerity of Italian cooking.
Studio Sixty7 designed the space with an olive-green palette, arched features, textured off-white plaster, linen drapery, and sculpted timber furnishings. Deep green crittall-style glazing adds a quiet elegance, while patterned floors create a gentle visual rhythm. As evening falls, woven pendant lights warm the room, making Milano ideal for leisurely lunches and romantic dinners. Every design detail balances Italian flair with Maldivian tranquillity.

Olive Bar – The New Entertainment Pulse
At the centre of Dream Island’s social energy, Olive Bar offers a refreshed take on family entertainment, hosting nightly performances from acoustic musicians and cultural acts to lively DJ sets. By day, it provides a relaxed lounge environment; by night, it transforms into a vibrant social hub.
The bar’s design embraces coastal openness, featuring timber shutters, adaptable lounge seating, abundant greenery, and natural textures that reflect Studio Sixty7’s craftsmanship-driven approach. Gentle ambient lighting completes the atmosphere, creating a welcoming setting for conversation, laughter, and shared experiences.

Crust & Flame – Casual, Beachside, and Comfort-Driven
Crust & Flame offers a relaxed beachside dining experience centred around artisanal brick-oven pizzas and contemporary light dishes. Its striking emerald-and-sage terrazzo pizza oven serves as the visual anchor of the venue, glowing subtly in natural light as chefs prepare fresh creations throughout the day.
Muted olive and white tiles, moss-toned upholstery, and dark timber seating create a coastal trattoria feel, while maintaining a distinctly Maldivian beach ambience — toes in the sand, ocean breeze drifting through the space, and a focus on simple, well-crafted comfort food.
Reflecting on the creative direction, Lee McNichol, Co-founder of Studio Sixty7, noted that the aim was to craft spaces that feel like a gentle exhale — warm, textured, softly lit, and subtly inspired by European coastal landscapes. Co-founder Jose Rivero added that the intention was to build venues that feel lived-in and soulful, where guests naturally settle into the experience rather than simply dine or watch a performance.
Hassan Adil, General Manager of Sun Siyam Olhuveli, commented: “Our vision for Dream Island was to create a place where guests immediately feel the rhythm of island life — relaxed, social, and full of positive energy. Milano, Olive Bar, and Crust & Flame each offer something distinct, yet together they form a cohesive atmosphere that encourages connection and enjoyment. It is Olhuveli at its most effortless and playful.”
With the launch of these venues, Dream Island evolves into a dynamic culinary and social destination where design, flavour, and ambience come together seamlessly. This development reflects Sun Siyam Olhuveli’s continued journey toward contemporary lifestyle hospitality, grounded in the warmth and authenticity of Maldivian service.
Sun Siyam Olhuveli now offers more than twenty restaurants and bars across its islands, ensuring an ever-diverse dining landscape shaped by creativity, global influence, and the joy of island living.
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