Featured
Hard Rock begins year-long 50th anniversary celebration, partners with football legend Messi
Since opening the doors of the first Hard Rock Cafe in London in 1971, Hard Rock International has established itself as one of the most globally recognised companies in the world.
The brand is kicking off its anniversary celebrations by unveiling a new partnership with footballer Lionel Messi, who will serve as brand ambassador for the next five years, as first athlete to partner with Hard Rock.
“Over the past five decades, the Hard Rock brand has grown to become one of the world’s most recognisable and beloved brands, with a Cafe, Hotel or Casino located in 68 countries,” Jim Allen, Chairman of Hard Rock International, said.
“As we reached our 50th anniversary milestone, we knew that we needed to partner with an icon to help us celebrate in a new and unexpected way, and there was no better choice than the legendary Lionel Messi.”
The partnership harkens back to Hard Rock’s roots, as the brand’s world-famous t-shirts came to fruition when the original London Cafe sponsored a local football (soccer) team in the early 1970s.
The team t-shirt featured the simple Hard Rock logo. The extra shirts were returned to the cafe and then given away to loyal customers. Eventually the restaurant had to set up a separate concession stand to handle t-shirt sales.
To this day, Hard Rock’s Classic T-shirt remains an integral part of the brand’s identity.
As part of the new partnership, Hard Rock has also unveiled a new collection of merchandise inspired by its new ambassador. In addition to the special 50th anniversary logo, the garments show some of the player’s most characteristic symbols, such as the lion, the number 10 and his own logo.
This collection joins the brand’s iconic merchandising line, available in all its stores and online shop.
“I am honoured to partner with such a renowned brand as Hard Rock, and even more so at this historic moment — its 50th anniversary,” Messi said.
“Sports and music are an integral part of my life, a perfect combination between my profession and my leisure time. Uniting both is a great success, and I am very happy that they have counted on me for this special outcome. It is an honour to be the first athlete to partner with a brand who has a history of teaming with music legends.”
Allen and Messi have sealed this agreement with an original gift exchange. Messi has given him a signed replica of his golden ball, a gesture that Allen has reciprocated with an electric guitar designed especially for him.
A replica of this guitar, signed by the player, will be displayed at a Hard Rock property to be announced soon, making it part the most valuable collection of musical objects in the world.
Live Greatness
The partnership is part of “Live Greatness”, the new campaign that Hard Rock has launched on its 50th anniversary, which marks a before and after in the brand, honouring its past and while shining a beacon of light towards the future.
As part of the campaign, Messi makes his debut as an ambassador starring in a commercial that unites his skills with the soccer ball as it takes its place among the cherished memorabilia of the brand.
Commemorating the 50th anniversary
June 14 marks the 50th Anniversary of Hard Rock Cafe opening its doors in London. To kick off this milestone, participating Hard Rock Cafes will be offering Country Burgers for $0.71 during the first hour of business that day.
Hard Rock Maldives
Located within CROSSROADS Maldives – the first integrated multi-island leisure destination in the country, Hard Rock Hotel Maldives is just a 15-minute boat ride from the airport.
Inspired by local culture, tropical architecture is infused with contemporary design featured alongside regionally inspired authentic music memorabilia.
The hotel also offers direct access to The Marina @ CROSSROADS Maldives, where an array of shops and over 10 restaurants, all styled on the chic elegance of a European Riviera, await.
From authentic American cuisine at Hard Rock Cafe Maldives to the acclaimed flavours of Ministry of Crab’s award-winning dishes and finely curated local specialties, the culinary offering sees a collision of cultures come together to offer an array of exotic international cuisines.
To learn more about Hard Rock Hotel Maldives and for bookings, please visit www.hardrockhotels.com/maldives.
Action
Ride the waves in style: Jet Cars debut at Siyam World and Sun Siyam Olhuveli
Siyam World and Sun Siyam Olhuveli have unveiled an exciting new attraction designed to provide guests with a high-speed, unforgettable adventure on the open water: the Jet Car. Now available at the water sports centres on both islands, these cutting-edge vehicles are tailored for thrill-seekers seeking an action-packed twist to their Maldivian getaway.
The Jet Cars feature a sleek, retro-inspired design that commands attention on the Maldivian waters. Boasting a vibrant ocean-blue finish and a streamlined aesthetic reminiscent of a vintage convertible, these watercraft combine classic charm with modern performance. Distinctive round headlights, a bold grill, and curved bodywork enhance their striking appearance, creating a visually captivating presence. Every detail, from the polished contours to the car-inspired dashboard, has been carefully crafted to deliver a unique blend of style and functionality, offering guests an unforgettable ride on the sea.
Equipped with a powerful Yamaha engine, the Jet Cars are built for speed and agility. Guests can race across the turquoise waters, effortlessly carving through the waves and leaving a trail of excitement behind. The intuitive controls ensure accessibility for all, whether seasoned water sports enthusiasts or first-time riders. Additionally, built-in Bluetooth speakers allow users to create a personalised soundtrack, elevating the experience with their favourite music.
The Jet Car experience offers more than just a ride; it’s an opportunity to immerse oneself in the freedom and exhilaration of the open sea. Surrounded by the stunning beauty of the Maldives, riders can feel the rush of wind, the warmth of the sun, and the thrill of gliding across pristine waters. This innovative adventure redefines how guests explore paradise, providing a memorable and dynamic way to enjoy one of the world’s most breathtaking destinations.
Featured
SO/ Maldives hosts exclusive fitness program with GG Elite Fitness
SO/ Maldives has announced an exciting fitness partnership with GG Elite Fitness, set to take place in the stunning Maldives from November 15 to 29, 2024. This unique program combines the tranquility of beachside surroundings with a comprehensive fitness experience designed for participants of all levels, from beginners to seasoned athletes. Against the backdrop of the Maldives’ pristine beaches, participants will engage in workouts aimed at improving balance, coordination, and overall strength, all while enjoying the calming sound of ocean waves. The program promises an ideal setting to achieve fitness goals while rejuvenating the mind and body.
The fitness sessions are led by Gareth Goodger, a highly regarded fitness expert with a distinguished background in muscle competitions. Over the years, Gareth has successfully transitioned from a career in fitness to real estate while continuing to promote health and wellness. His journey began in London, where he cultivated his passion for fitness and competed in numerous events. Later, he relocated to the Algarve, Portugal, where he founded GG Elite Fitness. There, he introduced innovative beach training sessions that merge fitness with the region’s natural beauty. Despite his focus on real estate, Gareth remains committed to fitness and continues to share his expertise.
Participants can attend four complimentary classes each week, enjoying evening workouts on the beach while witnessing breathtaking sunsets. These sessions are tailored to individual needs, offering personalised guidance and encouragement. For those seeking a more customised approach, GG Elite Fitness also provides private training sessions with Gareth, designed to help participants achieve their specific fitness goals effectively.
Drink
JEN Maldives introduces Sober Spirits cocktails
JEN Maldives Malé by Shangri-La has become the first to introduce a 0.0 cocktail series in the Maldives, bringing the global trend of sophisticated non-alcoholic beverages to the heart of Malé.
Responding to the growing demand for refreshing alternatives to traditional alcoholic drinks, JEN Maldives has developed a range of 0.0 cocktails using Sober Spirits. These drinks combine creativity, innovation, and premium ingredients to reflect global trends while catering to the Maldives’ unique cultural context. Infused with botanicals, fresh ingredients, and zero alcohol, the cocktails provide a flavourful and mindful experience that incorporates authentic spirit flavours.
The 0.0 Cocktail series was launched in collaboration with SIMDI Group, following the successful introduction of Sober Spirits to the Maldivian market. The launch event featured a sundowner party at Azur Restaurant, marking the debut of these innovative beverages.
Following the launch, the 0.0 cocktails are now available at Azur Restaurant, the hotel’s rooftop dining venue with views of the city skyline. These alcohol-free drinks offer a sophisticated alternative for guests seeking a mindful and refreshing experience.
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