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Atmosphere Hotels & Resorts announces expansion plans

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Maldives-based Atmosphere Hotels & Resorts is all set for expansion with two new resorts, OBLU XPErience Ailafushi and OBLU SELECT Lobigili, set to open in November 2021, in the Malé Atoll.

OBLU XPErience Ailafushi is the company’s first four-star resort with an aim to attract budget travellers.

OBLU SELECT Lobigili is a contemporary five-star boutique resort, exclusively for couples, with a similar positioning and ‘Serenity Plan’ as its popular sister property OBLU SELECT Sangeli.

“Once we retain our volumes and occupancy to pre-pandemic levels, we will plan to strengthen and position our uber-luxe brand, THE OZEN COLLECTION on a worldwide basis. In the new normal, there has been an increase in the average duration of stay of guests,” Salil Panigrahi, Founder & Managing Director at Atmosphere Hotels & Resorts, said.

“We hope to attract high profile guests with the unique experience of working and living in paradise. Our long stay offer for extended stays and workcations at THE OZEN COLLECTION is soon to be introduced in all our markets.”

A visionary hotelier par excellence, Panigrahi has built a reputation for hospitality based on the ethos of ‘Joy of Giving.’ He conceptualised Atmosphere in 2013, as a resort management brand with a unique philosophy. His objective was to operate value-driven resorts focused on the leisure segment in the Indian Ocean region.

In just seven years, under Panigrahi’s leadership, the group has launched six resorts in the Maldives, with the latest addition being OZEN RESERVE BOLIFUSHI in South Malé Atoll which launched in December 2020.

“We launched OZEN RESERVE BOLIFUSHI on December 3, 2020, along with our flagship uber-luxe brand THE OZEN COLLECTION,” Panigrahi said, in an interaction with ETHospitalityWorld.

“Our rebranding and redesign of the resort started during summer 2020 when the Covid-19 pandemic had stalled many businesses and activities across the world. Within a few months, we launched the resort to a resounding success.”

The Maldives was the first Asian destination to reopen for tourism since the global shutdown. And, when the country’s borders reopened on July 15, 2020, all the six resorts under the Atmosphere Hotels & Resorts group resumed operations with immediate effect.

After a successful festive season with occupancy surging to strong levels, the current occupancy rate has stabilised.

“However, our occupancy rates are still extremely encouraging, considering that we have been receiving a significant share of the tourists coming to the Maldives especially from the Indian market,” Panigrahi added.

While India was not the top volume generator for Maldives historically, there was massive growth seen in Q3 2019 with unprecedented year-over-year growth of 105 per cent.

Because many of the major source markets are closed due to travel restrictions, there has been a visible upsurge in Indian tourists visiting the Maldives, especially with the air travel bubble and newly introduced flights enabling swifter travel between the two countries.

“Mumbai, New Delhi, Bangalore, Hyderabad, Chennai, and Ahmedabad are some of the key cities from where we have been receiving guests,” Panigrahi informed.

“This has been seen across economic segments and buying capacities, right from the budget traveller seeking a relaxing time at entry-level resorts to the very nuanced and seasoned traveller. The latter category, including Bollywood celebrities, have been flocking to the destination, working both as a promoter of Maldives as a hot destination and inspiring and influencing the other traveller segments to put the Maldives on their wishlist.”

Panigrahi is optimistic about the ongoing vaccinations in the Maldives and globally. Looking at the current pattern, he is hoping that a significant upswing in volumes will help achieve pre-pandemic numbers by late 2021 or early 2022. Spreading out the wings beyond the Maldives, Panigrahi also has plans for Sri Lanka.

Note: The above article has been reproduced from its original source, ETHospitalityWorld. Please follow this link to reach original article.

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Oaga Art Resort brings back Kula Kula Festival with global influences

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Kula Kula Festival will return for its fourth edition at Oaga Art Resort from 20 to 25 March, bringing together cultural influences from the Maldives, Brazil and India in a programme centred on art, music and community.

The festival combines the traditions of Eid al-Fitr, the vibrant spirit of Brazilian Carnaval, and the colours of Holi, creating a multi-cultural celebration that highlights performance, heritage and shared experiences.

The programme begins with Eid-related traditions, inviting guests to take part in cultural rituals and performances inspired by Maldivian heritage. The festival continues its collaboration with Kiyavahi Culture Studio, which will present workshops, demonstrations and interactive installations showcasing traditional Maldivian crafts and storytelling.

Guests will have opportunities to explore cultural practices such as Fangi Viyun (thatch weaving), Roanu Veshun (coir rope making), Kasabu Gethun (lacquer work) and Thundu Kunaa Viyun (mat weaving). Through these sessions, participants will also learn about the history and cultural significance of these crafts.

The festival begins with Eid Malhi, a bonfire lit by Oaga’s Rahvehin on 19 March to mark the sighting of the new moon. This is followed by Eid prayers and Eid Sai, a traditional breakfast at Kaa Kada. Throughout the day, guests can take part in activities such as Eid Kulhivaru beach games and Fen Kulhi, which combines water and colour play. The Maali Parade, inspired by Maldivian folklore, will lead guests to a high tea gathering at Raa Baa Beach featuring live performances and traditional attire experiences.

Live entertainment forms a central part of the festival programme, with performances from local and international artists. Guests will experience Boduberu fusion performances by Nuff and Ciam, storytelling rhythms by the Harunulaa Boduberu Group, and electronic music performances by Digital Flock during the Kula Kula Rave.

Dhivehi music will also be featured through performances by solo artist Naffah, while storyteller Amney will share Maldivian folklore through music sessions at O’Fire.

Indian classical music will be represented by sitar player Kalyan, who will perform across multiple sessions during the festival. Brazilian performer Alikko will introduce elements of Brazilian culture through fire shows and performances accompanying dining experiences at Kaa Kada.

Dining experiences will also highlight cultural diversity, with lunch and dinner services featuring themed presentations such as Eid Jaafaiy and Indian-inspired cuisine prepared in collaboration with Kalyan.

Evening programmes will include live music, fire performances, communal barbecues and a collaborative live art and music showcase titled Unethical Projection, featuring both resident and guest artists.

For the first time at the festival, Brazilian Carnaval will be incorporated into the programme. The segment will feature a Brazilian-inspired buffet at Kaa Kada, performances by Alikko and a Kula Kula Rave hosted by Digital Flock.

The final days of the festival will bring together Maldivian, Indian and Brazilian cultural influences under the theme Made of Many, Felt as One. Activities will include music sessions, collaborative performances featuring the Rav drum with Nuff, and storytelling by Amney.

The festival will conclude with a Deserted Day Picnic at Hastheem Sandbank, where guests can enjoy watersports, snacks and DJ sets by Afruh.

Through its programme of performances, cultural workshops and shared experiences, the Kula Kula Festival continues to position itself as a platform for artistic expression and cultural exchange, reflecting the creative identity of Oaga Art Resort.

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Ayada Maldives presents Easter week of family and wellness activities

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Ayada Maldives has announced a series of experiences to mark the Easter season, inviting guests to celebrate the occasion through a week of activities centred on family time, relaxation and shared island moments.

As the season approaches, the resort will host a programme designed to create a relaxed and welcoming atmosphere for guests. Families are encouraged to spend time together in the island’s natural surroundings, while children take part in a variety of activities and explore the island environment.

Throughout the week, Easter-themed experiences will be integrated into daily island life. At the Zuzuu Kids Club, younger guests will have access to a range of creative and interactive activities designed to encourage imagination and discovery. Meanwhile, adults can take advantage of wellness experiences including sunrise yoga sessions, spa treatments at AySpa, and quiet moments by private pools or along the beach.

Evenings will feature a range of social and culinary experiences, including beachside gatherings, live music and dining events set against the island’s coastal setting. These activities are intended to create a relaxed yet festive environment for guests to come together and enjoy the Easter holiday.

According to the resort, the Easter programme focuses on creating opportunities for guests to reconnect with family and friends while enjoying the island’s surroundings. The celebrations are designed to highlight shared experiences rather than a single event, allowing guests to enjoy the season at their own pace.

Through the programme, Ayada Maldives aims to offer visitors an opportunity to celebrate Easter in a setting defined by natural beauty, hospitality and time spent together.

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Sun Siyam Vilu Reef marks International Women’s Day with beach celebration

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Sun Siyam Vilu Reef, part of the Sun Siyam Resorts Privé Collection, marked International Women’s Day by celebrating the contributions of female team members and guests, recognising their role in shaping the experiences that define the island.

The resort hosted a white-themed sunset cocktail gathering on the beach on 8 March, where guests and female colleagues came together to mark the occasion. The event provided an opportunity to acknowledge the contributions of women across various roles within the resort.

Sun Siyam Vilu Reef highlighted the role of its female team members in delivering guest experiences, from operational support and administrative roles to culinary and guest service positions. The resort noted that these contributions play a significant role in shaping the overall guest journey on the island.

As part of the evening’s programme, the resort’s resident artist conducted a live painting session, reflecting the creativity and energy women bring to the hospitality sector. Guests were also served a selection of specially curated “White Theme” cocktails prepared by the resort’s bartending team to mark the occasion.

Commenting on the celebration, Thoha Yoosuf said the resort’s female colleagues bring intuition and warmth to their roles, helping create memorable experiences for guests. He added that the celebration recognised their dedication, leadership and commitment.

Through the event, Sun Siyam Vilu Reef highlighted the diverse roles played by women within its team, while recognising the culture and individuality that contribute to the resort’s working community.

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