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The billionaire, Bollywood and the future of Indian football

Published

5 years ago

July 5, 2020

MUMBAI (Reuters) – A storm could be brewing in India’s top-flight football, a glamorous and acrimonious world that encompasses Asia’s richest man, the cream of Bollywood and a self-styled former gangster.

Mukesh Ambani, the billionaire tycoon who commands the Reliance Industries corporate empire that owns the Indian Super League, is facing pushback to his family’s dominance from some executives in the country’s football association and clubs.

At stake is the financial future of football in a country devoted to cricket. The outcome of the power struggle could also help shape whether India can ever become a world force in the game, realising ex-FIFA president Sepp Blatter’s description of being a “sleeping giant” – and, of course, the big dream: whether it can one day play in or even host a World Cup.

Ambani’s holding group launched the Indian Super League, an elite competition of newly created teams, in 2014 with the aim of attracting investment and big global names, much like the Indian Premier League has in cricket.

However tensions have been building over who ultimately calls the shots: the Indian football association, which technically governs football at all levels, or Ambani’s group which owns the top league of 10 teams.

It’s a rare power split in global football, and a recent dispute between Ambani’s camp and the association illustrated differing visions over the direction of the Indian game, whose national team is ranked 108th globally.

This year, before the COVID-19 pandemic, a top executive at India’s football association, Kushal Das, wrote to Martin Bain, the Ambani lieutenant who heads Football Sports Development Limited (FSDL), a Reliance holding company that owns the league.

The national coach, employed by the association, has complained that the enlisting of so many foreign recruits in Indian football could hold back the development of home-grown players. Das, in a March email exchange seen by Reuters, said the governing body had the right to limit the number of foreign players allowed to compete in the Super League.

The dismissal was swift.

“Contrary to the position in your email, all competition regulations rather need approval from FSDL,” Bain responded, according to a copy of the email exchange seen by Reuters.

The football association backed down for this season.

Representatives for Reliance and FSDL did not respond to repeated requests for comment for this article. The football association’s media director, Nilanjan Datta, declined to comment, but said questions about tensions with FSDL were “baseless”.

Requests for comment from Bain and Das, via FSDL and the association, were not responded to.

Indian game of two halves

The player issue is disputed globally; some argue imported veterans stand in the way of domestic talent, while others say they haul up standards and share skills and experience.

But the exchange also reflects a conflict within the Indian game.

FSDL and the Ambani family’s supporters says the Super League has raised awareness and money for a disorderly and underinvested sector, and brought in marquee players such as Italy’s Alessandro Del Piero and France’s Robert Pires.

Ambani’s wife Nita, FSDL’s chair and the public face of the league, has expressed hope India will qualify for the 2026 World Cup, and one day host the event. And some Super League club owners are committed to what they consider a football revolution.

“Indian players are benefiting from the arrival of quality foreigners and coaches,” said Mandar Tamhane, CEO of JSW Bengaluru FC. “Football has become a lot more tactical and technical,” he added. “The exposure has helped Indian football develop.”

But the Ambanis’ influence is resented by some club owners in India’s traditional football league, the I-League, who say the Super League is sucking attention and investment from the rest of the game and stunting its long-term development.

“This is a hostile takeover if there ever was one. They basically own football,” said Ranjit Bajaj, a self-described former gangster who found redemption in football, and a prominent figure in the game who took Punjab’s I-League side to a national championship in 2018 as its owner. “It’s really sad.”

The Ambanis did not respond to requests for comment made via Reliance.

The family is accustomed to domestic business dominance.

The Reliance empire, with a market value of about $153 billion, includes India’s leading telecom firm, a major retailer, its largest refining complex, a news outlet and a Bollywood studio. The group’s revenue last fiscal year accounted for around 3% of India’s $2.9 trillion economy.

‘Such a difficult situation’

Reliance and partner IMG Worldwide bailed out the cash-strapped football association a decade ago, pledging around $140 million over 15 years in return for sponsorship, licensing rights and running the Super League.

The association remains dependent on the deal money. It sent six emails to Reliance executives between May and October last year, reviewed by Reuters, saying payments of $6 million had not been received. One warned of a “severe cash flow crunch” and said the association had to put payments to suppliers on hold.

A Reliance executive answered twice, once saying it would take more time to release the payment and then saying the payment was in process.

Reliance did not respond to requests for comment on this email exchange.

The football association has considered whether it would be possible to renegotiate parts of the contract, according to an audio recording reviewed by Reuters of its president speaking to I-League executives at a meeting last year, although it is not clear which parts.

“When you’re dealing with a giant like FSDL, whose parent is Reliance, legally you will land up in such a difficult situation,” association President Praful Patel said in the July meeting.

He said FSDL had saved the association from falling into debt, adding “They have invested so much money.”

Patel did not respond to requests for comment made via the football association.

Business meets Bollywood

Thus far, however, the Super League itself is proving neither hugely popular nor lucrative – a rarity for an Ambani venture. Stadium attendances have halved over the past six years, and the pandemic is likely to worsen the situation.

Of course, creating a profitable league in cricket-mad India was always going to be a tough task. But industry veterans say Ambani erred by excluding India’s original clubs and creating a standalone tournament without promotion or relegation.

“It was 100% a wasted opportunity. The money coming in is welcome, but it should be spent in a proper manner – not just creating a hype,” said leading sports commentator Novy Kapadia.

The Super League’s original eight clubs were owned by Bollywood heavyweights like Ranbir Kapoor, cricket champions including Sachin Tendulkar and prominent businessmen, though several have since exited. Two new teams joined in 2017.

Ambani’s group initially projected, in 2014, that clubs would be profitable within about five years, according to an industry source with direct knowledge of the matter.

However none of original eight clubs, whose latest financial statements were reviewed by Reuters, had broken even by March 2019, save for Bengaluru, with about $234,000 in profit.

FSDL, of which Reliance owns 65% and Walt Disney-owned broadcaster Star India 35%, has significant control over clubs, according to a draft 2014 contract seen by Reuters.

Clubs must select coaches from a league-approved list, cannot sell shares without approval and must spend at least $500,000 per season on marketing.

Star India referred questions to FSDL.

Sports commentator Kapadia said the league’s future depended on billionaires continuing to bankroll their clubs, especially as the next season could be delayed and played without foreign players or spectators due to the coronavirus.

“The hit will be very severe,” he said, but added the league would continue “as long as there are enough rich people in India to burn money”.

Reporting and photo: Reuters

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Vieri brothers to lead football camp at Siyam World Maldives this April

Published

1 day ago

March 14, 2025

m@ldives

Calling all parents whose kids spend more time perfecting their goal celebrations than, actually passing the ball! This April 19th to 21st, 2025, Siyam World Maldives is bringing football royalty to the island, as legendary striker Christian Vieri and pro coach Max Vieri host an unforgettable kids football camp. This is not your usual “run drills until your legs give up” training. It’s about skills, fun, friendships, and, let’s be honest, giving parents a little peace and quiet.

This fun-filled camp is designed for kids aged 5 -12 years, and promises to focus on developing real football skills, building new friendships, and soaking in the Maldivian magic. And don’t worry parents, you’ll have some well-deserved time to relax, or at least enjoy a break from being the constant referee.

Christian Vieri, Serie A Golden Boot winner, goal-scoring machine, and all-around football icon has scored over 230 goals for clubs like Juventus, Inter Milan, and Atlético Madrid. Now, he’s heading to Siyam World’s pitch to pass on his legendary skills to the next generation.

And because we all know kids listen better to someone other than their parents, his brother, Max Vieri, former pro footballer and expert youth coach, will be on hand to keep them focused on actual training).

Why This Camp is Unmissable:

Kids train with legends – Hands-on coaching from Christian & Max Vieri.
Late afternoon sessions – No 5 AM wake-ups, just football under the golden Maldivian sky.
A holiday for the whole family – Kids play, parents relax (or cheer from a sun lounger).
It’s football, but fun – No pressure, just unforgettable memories on and off the pitch.

A Mother’s Perspective: It’s More Than Just Football

Jessica Gasper, whose children Preston and Sienna attended the January football camp with Daniel Agger, shares her experience: “I thought my kids would have fun, but I didn’t expect the confidence and friendships they’d come away with. Watching them train with a footballing legend, play on a world-class pitch, and come home each day buzzing with stories, it was priceless. And let’s be honest, having a few hours to myself each afternoon? It was the first time in years my husband and I truly relaxed on vacation. A holiday within a holiday! If you’re thinking about it, just do it, your kids will thank you forever.”

Following in the Footsteps of Football Greats

Siyam World Maldives has a rich legacy of hosting world-class football camps, having featured some of the biggest names in football history, including: Francesco Totti, Alessandro Del Piero, Rio Ferdinand, Owen Hargreaves, Daniel Agger, Esteban Cambiasso and more.

With Christian and Max Vieri now joining this lineup, Siyam World continues to be the ultimate destination for young footballers and their families.

When & Where?

Where: Siyam World Maldives
Date: April 19th to 21st, 2025
Ages: 5-12 years old
How to Book: Visit Siyam World or email stay@siyamworld.com.
Limited Spots Available!
This exclusive football camp is expected to sell out fast.

This once-in-a-lifetime experience combines professional football training with the fun and relaxation of a tropical holiday. Parents, this might be your only chance to watch your kids practice without worrying about shattered living room vases.

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SAii Lagoon Maldives partners with GZ19 Padel to unveil padel tennis courts

Published

3 days ago

March 12, 2025

m@ldives

SAii Lagoon Maldives, Curio Collection by Hilton, has partnered with GZ19 Padel Italy to introduce padel tennis courts, now open to both resort guests and local residents. Set against the backdrop of the Indian Ocean, the newly launched courts offer players a chance to experience the fast-growing sport in a spectacular island setting.

To commemorate the launch, SAii Lagoon Maldives welcomed football icons Gianluca Zambrotta and Nélson Dida, who will be in residence at the resort until March 17. The two legendary athletes will engage with guests through exclusive demonstration matches, adding an exciting dimension to the opening celebrations.

Padel tennis is a fast-paced sport that blends elements of tennis and squash, played on an enclosed court with solid rackets and a low-bouncing ball. Known for its accessibility and social appeal, the sport is gaining popularity worldwide, making it a valuable addition to the resort’s diverse range of recreational experiences.

The grand opening ceremony was attended by notable guests, including Abdulla Rafiu, Minister of Sports, Fitness, and Recreation, alongside prominent figures from the Maldivian sports community. Maldivian tennis champions Naba Nishan and Iqnaz Mansoor also participated in the event, taking part in a special demo match where Zambrotta and Dida each teamed up with national Maldivian players.

“The introduction of padel tennis to the Maldives marks a milestone in expanding the local sports culture, encouraging a healthy lifestyle, and offering world-class athletic experiences to the community,” said Alexander Traeger, General Manager of SAii Lagoon Maldives, Curio Collection by Hilton and Crossroads Marina.

The GZ19 Padel courts are open daily until 11:00 pm, allowing players to enjoy a casual daytime rally by the ocean or a competitive evening match under stadium lighting. With this latest addition, SAii Lagoon Maldives continues to position itself as a premier destination for sports and leisure, seamlessly blending luxury hospitality with innovative recreational offerings.

The courts are now open for bookings, welcoming players of all skill levels to experience the game the SAiiWay.

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Score big at Michael Owen’s football camp at Avani+ Fares Maldives Resort

Published

5 days ago

March 10, 2025

m@ldives

Avani+ Fares Maldives Resort is gearing up for an unforgettable sporting experience as it welcomes football legend Michael Owen for an exclusive kids’ football camp. Taking place from 20th to 23rd October 2025, young guests will have the chance to train with the former England striker who has played for Liverpool, Real Madrid, Newcastle United, Manchester United and Stoke City, as well as winning the prestigious Ballon d’Or in 2001.

Avani+ Fares Maldives Resort’s Football Camp with Michael Owen promises high-energy coaching sessions on the resort’s football pitch, culminating in a grand finale on 24th October, where participants will be awarded medals and certificates to celebrate their achievements. The camp is complimentary for kids aged 15 and under staying at the resort during this time.

“Football has given me so many incredible experiences and I’m excited to share my knowledge and love for the game with the next generation at Avani+ Fares Maldives Resort,” said Michael Owen. “Whether they’re taking their first steps on the pitch or refining their skills, this camp is all about fun, teamwork, and learning in one of the world’s most beautiful destinations.”

Designed for families seeking active and engaging holidays, Avani+ Fares Maldives offers more than just football. Little ones can immerse themselves in interactive activities at AvaniKids, while older children and teens find their own space to unwind at the Teens Club. From creative arts and crafts sessions to island exploration and digital gaming zones, there’s something to keep every age entertained. At the adult-free Petit Bistro by AvaniKids, young VIPs dine on all their favourites and try their hand at cooking, making mealtimes as fun as they are delicious.

Recently awarded the title of Best Dive Resort at the TTM Awards & Gala 2024, guests can dive into the world-class waters of the Baa Atoll’s UNESCO Biosphere Reserve, enjoy thrilling sea bob and jet-ski adventures, or glide across the pristine waters on e-surfboards and glass-bottom kayaks. There are also private wellness activities such as sunrise yoga, tennis lessons and heart-pumping workout sessions at AvaniFit. Offering a charming reprieve from action filled days, the serene AvaniSpa promotes mindfulness with sound healing and meditation and helps parents instil the importance of self-care in kids with specialised family therapies.

For more details on the Football Camp with Michael Owen, visit www.avanihotels.com/en/fares-maldives/retreats/football-camp-michael-owen-maldives. Rooms start from USD 1,000 net per night for a family of four in a Two Bedroom Beach Front Pavilion (Half Board). To book, visit www.avanihotels.com/en/fares-maldives, email fares@avanihotels.com or call +960 660 1660.