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Kuoni sees Maldives bookings soar into top spot for 2021
Luxury global travel company Kuoni is seeing a clear upturn in bookings for 2021 trips – and almost two-thirds of all bookings are for the Maldives.
Turquoise oceans, secluded islands and attractive offers for luxury retreats are being cited as some of the reasons why the Indian Ocean archipelago is emerging as the holiday destination most in demand for 2021.
The lure of secluded, long-haul luxury is evident with the UK-based Kuoni have witnessed a clear booking increase over the past seven days, driven by attractive offers for all-inclusive Crusoe-style islands and isolated retreats, particularly for honeymoons and special occasion trips.
“Bookings for the Maldives are outperforming every other destination we sell around the world, currently accounting for 56 per cent of bookings for 2021. The Maldives has always been our best seller but it’s soaring even further ahead right now,” chief executive Derek Jones said.
“Whilst there is still so much uncertainty around plans to open borders, the 14-day quarantine and social distancing people are telling us that they’d rather plan ahead for next year and save to make the trip an extra special one, upgrading what they’d normally do.”
The Maldives was on track to have one of its best years for tourism this year, being listed at number one in the Kuoni Worldwide Travel Report for the 17th consecutive year. A crop of new resorts scheduled to open has seen the destination diversify its appeal for children, younger couples and groups of friends or extended family.
Based on Kuoni’s data from last week alone the Maldives continues to lead the way in terms of demand with 56 per cent of the overall bookings for 2021, followed by Mauritius, Thailand, Spain and India.
“We were pioneering in developing tourism to the Maldives, and we continue to work hand-in-hand with the destination now as it looks to reshape its tourism industry and map out a plan to welcome people back to the islands,” Jones said.
“People are increasingly turning to us for our advice and expertise, we’re working more closely with our destination partners than ever before so our travel experts are informed and able to help people plan their trips, but with the reassurance of flexibility but with the all-important human touch.”
The Maldives is preparing to reopen its borders to visitors in July.
The coronavirus outbreak has hit the Maldivian economy hard, as travel restrictions and other preventive measures affect the country’s lucrative tourism industry, which contributes the bulk of the island nation’s state revenue and foreign reserves.
All international airlines have suspended scheduled operations to the Maldives, as the island nation enforced a blanket suspension of on-arrival visa in late March in a bid to combat the spread of the novel coronavirus.
Cruise ships and foreign yachts were also banned from docking at any of the country’s ports.
Before the pandemic, the government had been bullish about tourism prospects, targeting two million, high-spending holidaymakers this year after last year’s record 1.7 million.
However, tourist arrivals saw a year-over-year decline of 22.8 per cent in the first 10 days of March. Officials say the number of tourist arrivals to the Maldives could drop by half in 2020.
With arrival numbers falling and the visa suspension in effect, several resorts across the Maldives had been closed.
Tourism has been the bedrock of the Maldives’ economic success. The $5 billion-dollar economy grew by 6.7 per cent in 2018 with tourism generating 60 per cent of foreign income.
However, the government is at present projecting a possible 13 per cent economic contraction this year — an estimated $778 million hit.
On March 8, Maldives reported its first cases of the novel coronavirus, as two hotel employees tested positive for Covid-19 at a luxury resort in the archipelago.
Eighteen more cases — all foreigners working or staying resorts and liveaboard vessels except five Maldivians who had returned from abroad — were later identified.
A six-case cluster of locals, detected in capital Male on April 15, confirmed community transmission of the coronavirus. Several more clusters have since been identified, bringing the total number of confirmed case in the Maldives to 1,916
Eight deaths have been reported and 925 have made full recoveries.
The Maldives announced a state of public health emergency on March 12, the first such declaration under a recent public health protection law.
The public health emergency declaration has allowed the government to introduce a series of unprecedented restrictive and social distancing measures, including stay-at-home orders in capital Male and its suburbs, a ban on inter-island transport and public gatherings across the country, and a nationwide closing of government offices, schools, colleges and universities.
Non-essential services and public places in the capital such as gyms, cinemas and parks have also been shut.
Restaurants and cafes in the capital have been asked to stop dine-in service and switch to takeaway and delivery.
A nationwide shutdown of all guesthouses, city hotels and spa facilities located on inhabited islands is also in effect.
The restrictions in the capital region are now being eased in phases, with the first phase lasting at least until mid June. Most restrictions remain in place for the time.
Featured
Sun Siyam Olhuveli launches Coral Frame Adoption programme on Earth Day
To mark Earth Day, Sun Siyam Olhuveli, part of the Lifestyle Collection within the House of Siyam, launched its new marine conservation initiative, the Adopt A Coral Frame experience, during a morning event held on 22 April at Milano Beach on Dream Island.
The initiative forms part of the resort’s wider marine conservation efforts and is designed to give guests a direct way to engage with coral restoration while supporting the protection of the surrounding reef ecosystem.
During the launch, guests were introduced to the coral restoration process through a hands-on experience that explained how new coral growth can be supported through frame-based planting. Under the programme, guests are invited to select and adopt a coral frame, attach healthy coral fragments to it, and take part in placing it within the lagoon to help form a new reef structure.
The process begins with the collection of healthy coral fragments under the guidance of the resort’s marine biologist. These fragments are then secured to specially designed coral frames and placed in selected areas within the resort’s coral garden, where conditions are intended to support growth and marine biodiversity. Guests who adopt a frame will also receive updates on its progress, including photographs shared every six months.
The resort said the programme is intended to make coral conservation more accessible to guests while also highlighting the role of reefs in supporting marine life, protecting coastlines and maintaining ocean ecosystems.
Chaminda Upul, Group Sustainability Manager for Sun Siyam, said the initiative was designed to give guests an opportunity to contribute in a direct way.
“Earth Day is a reminder that even the smallest actions can shape something far greater,” he said. “With Adopt-A-Coral Frame, we wanted to create an experience where our guests can leave a positive mark on the ocean. It’s simple, it’s meaningful, and it stays with you.”
Hassan Adil, General Manager of Sun Siyam Olhuveli, said the resort wanted to create an experience that combines guest participation with long-term environmental value.
“At Olhuveli, we believe the best experiences are the ones that stay with you long after you leave. Adopt-A-Coral is our way of inviting guests to be part of something lasting, while caring for the natural beauty that makes this place so special,” he said.
Part of the proceeds from each coral adoption will go towards Sun Siyam Care, the group’s sustainability platform, supporting marine conservation and reef restoration efforts.
Through the launch of Adopt A Coral Frame, Sun Siyam Olhuveli is combining guest experience with reef restoration, reflecting a wider focus on environmental engagement within its island operations.
Featured
Atmosphere Core reports progress on energy, waste and coral restoration
Atmosphere Core has released its latest sustainability report, the Core Impact Report 2025, outlining progress across its Maldives operations in areas including energy use, waste management, marine conservation and community engagement.
Published on Earth Day 2026, the report sets out the company’s efforts to integrate sustainability into day-to-day operations and longer-term planning, at a time when tourism businesses face increasing pressure to demonstrate measurable environmental and social performance.
According to the report, Atmosphere Core generated 7.9 million kilowatt-hours of solar power over the past year, with renewable energy accounting for 13 per cent of its total energy demand. The company also reported that waste-to-value systems, including the conversion of 140 tonnes of organic waste into biogas energy, contributed to savings of more than 2.1 million litres of diesel and helped avoid over 5,700 tonnes of carbon emissions.
The report also details progress in reducing single-use plastics across Atmosphere Core’s portfolio of nine resorts. To date, the company said it has eliminated more than 2.1 million plastic bottles and 1.48 million plastic straws. These measures are supported by a centralised sourcing model aimed at improving operational efficiency and reducing waste across the supply chain.
Marine conservation remains a central part of the company’s sustainability programme. According to the report, more than 16,600 coral fragments have been planted across 360 reef frames as part of restoration efforts intended to support reef regeneration around its resorts.
The report also highlights the work of the Atmosphere Foundation, the company’s non-profit corporate social responsibility arm, which is currently supporting 26 projects focused on education, livelihoods and community resilience. Among these is a bamboo-planting initiative that has established more than 3,700 plants across 45 locations in the Maldives.
Atmosphere Core said sustainability is embedded across the business rather than treated as a separate initiative, reflecting a broader shift in the hospitality sector towards operational accountability and measurable outcomes.
Commenting on the report, Salil Panigrahi, Co-Founder and Managing Director of Atmosphere Core, said: “At Atmosphere Core, sustainability is not a parallel initiative; it is fundamental to how we operate and grow. The Core Impact Report reflects our commitment to moving beyond reducing impact to creating lasting value for our communities and ecosystems.”
“As we look ahead, our focus remains on scaling these efforts in a meaningful way, ensuring that each of our resorts contributes to a more resilient and regenerative future,” he added.
Through the report, Atmosphere Core is positioning its sustainability strategy around data-led progress in environmental management and community engagement, while aligning its operations with wider industry expectations on climate and destination stewardship.
Action
SO/ Maldives introduces ‘Fight Fit’ wellness activation
On Saturday, 25 April 2026, SO/ Maldives will stage its “Fight Fit” island activation as part of the resort’s ongoing 120 Days Fitness Challenge, bringing together fitness, wellness and local collaboration in a resort-wide programme.
Developed in partnership with Fight Soul Maldives, a local fitness collective focused on combat sports, the activation is designed to offer guests both participation and live viewing experiences while also bringing a local element into the resort’s wellness programming.
A key part of the activation is the Muay Thai Guest Workshop, where guests will have the opportunity to train with fighters from Fight Soul Maldives. Open to different fitness levels, the sessions will introduce the basics of Muay Thai through drills, technique-based training and group activity.
The programme will extend across the island through a series of activities including sunrise yoga, beach combat training, aqua yoga accompanied by DJ music, and sunset fight showcases. According to the resort, the aim is to combine physical activity with the island setting through a range of structured wellness experiences.
The activation will also include a healthy menu developed to support fitness and balanced living, in line with the resort’s wider wellness focus.
Guests will also be invited to take part in a skincare workshop and ritual linked to the launch of products from Comfort Zone. The experience will introduce skincare practices based on science and sustainability as part of the broader wellness programme.
In the evening, the programme will continue with foam parties, fire dance performances, and live Muay Thai and kickboxing exhibitions featuring athletes from Fight Soul Maldives.
Through “Fight Fit”, SO/ Maldives is presenting a wellness-led island activation that combines fitness, lifestyle programming and collaboration with local talent.
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