Featured
Kuoni sees Maldives bookings soar into top spot for 2021

Luxury global travel company Kuoni is seeing a clear upturn in bookings for 2021 trips – and almost two-thirds of all bookings are for the Maldives.
Turquoise oceans, secluded islands and attractive offers for luxury retreats are being cited as some of the reasons why the Indian Ocean archipelago is emerging as the holiday destination most in demand for 2021.
The lure of secluded, long-haul luxury is evident with the UK-based Kuoni have witnessed a clear booking increase over the past seven days, driven by attractive offers for all-inclusive Crusoe-style islands and isolated retreats, particularly for honeymoons and special occasion trips.
“Bookings for the Maldives are outperforming every other destination we sell around the world, currently accounting for 56 per cent of bookings for 2021. The Maldives has always been our best seller but it’s soaring even further ahead right now,” chief executive Derek Jones said.
“Whilst there is still so much uncertainty around plans to open borders, the 14-day quarantine and social distancing people are telling us that they’d rather plan ahead for next year and save to make the trip an extra special one, upgrading what they’d normally do.”
The Maldives was on track to have one of its best years for tourism this year, being listed at number one in the Kuoni Worldwide Travel Report for the 17th consecutive year. A crop of new resorts scheduled to open has seen the destination diversify its appeal for children, younger couples and groups of friends or extended family.
Based on Kuoni’s data from last week alone the Maldives continues to lead the way in terms of demand with 56 per cent of the overall bookings for 2021, followed by Mauritius, Thailand, Spain and India.
“We were pioneering in developing tourism to the Maldives, and we continue to work hand-in-hand with the destination now as it looks to reshape its tourism industry and map out a plan to welcome people back to the islands,” Jones said.
“People are increasingly turning to us for our advice and expertise, we’re working more closely with our destination partners than ever before so our travel experts are informed and able to help people plan their trips, but with the reassurance of flexibility but with the all-important human touch.”
The Maldives is preparing to reopen its borders to visitors in July.
The coronavirus outbreak has hit the Maldivian economy hard, as travel restrictions and other preventive measures affect the country’s lucrative tourism industry, which contributes the bulk of the island nation’s state revenue and foreign reserves.
All international airlines have suspended scheduled operations to the Maldives, as the island nation enforced a blanket suspension of on-arrival visa in late March in a bid to combat the spread of the novel coronavirus.
Cruise ships and foreign yachts were also banned from docking at any of the country’s ports.
Before the pandemic, the government had been bullish about tourism prospects, targeting two million, high-spending holidaymakers this year after last year’s record 1.7 million.
However, tourist arrivals saw a year-over-year decline of 22.8 per cent in the first 10 days of March. Officials say the number of tourist arrivals to the Maldives could drop by half in 2020.
With arrival numbers falling and the visa suspension in effect, several resorts across the Maldives had been closed.
Tourism has been the bedrock of the Maldives’ economic success. The $5 billion-dollar economy grew by 6.7 per cent in 2018 with tourism generating 60 per cent of foreign income.
However, the government is at present projecting a possible 13 per cent economic contraction this year — an estimated $778 million hit.
On March 8, Maldives reported its first cases of the novel coronavirus, as two hotel employees tested positive for Covid-19 at a luxury resort in the archipelago.
Eighteen more cases — all foreigners working or staying resorts and liveaboard vessels except five Maldivians who had returned from abroad — were later identified.
A six-case cluster of locals, detected in capital Male on April 15, confirmed community transmission of the coronavirus. Several more clusters have since been identified, bringing the total number of confirmed case in the Maldives to 1,916
Eight deaths have been reported and 925 have made full recoveries.
The Maldives announced a state of public health emergency on March 12, the first such declaration under a recent public health protection law.
The public health emergency declaration has allowed the government to introduce a series of unprecedented restrictive and social distancing measures, including stay-at-home orders in capital Male and its suburbs, a ban on inter-island transport and public gatherings across the country, and a nationwide closing of government offices, schools, colleges and universities.
Non-essential services and public places in the capital such as gyms, cinemas and parks have also been shut.
Restaurants and cafes in the capital have been asked to stop dine-in service and switch to takeaway and delivery.
A nationwide shutdown of all guesthouses, city hotels and spa facilities located on inhabited islands is also in effect.
The restrictions in the capital region are now being eased in phases, with the first phase lasting at least until mid June. Most restrictions remain in place for the time.
Awards
Nova Maldives wins global acclaim with 2025 Travellers’ Choice Award

Nova Maldives has been honoured with the prestigious 2025 Travellers’ Choice Award by Tripadvisor, placing the island resort among the top-rated properties globally and affirming its status as a firm favourite among travellers.
This accolade is particularly significant given the Maldives’ dynamic and world-renowned resort landscape, where excellence is continually redefined. The award gains further weight as it is based entirely on authentic guest reviews—submitted by visitors who experienced Nova first-hand and shared reflections on the care, connection, and comfort they encountered during their stay.
Tripadvisor, the world’s largest travel guidance platform, is a trusted resource within global traveller communities. It derives its credibility from millions of genuine reviews and insights contributed by real guests.
Since its establishment, Nova Maldives has remained dedicated to crafting transformative guest experiences, underpinned by a philosophy of laidback luxury, community connection, and personal wellbeing. The resort’s commitment to soft luxury creates a tranquil sanctuary where guests can foster deeper connections with nature and the local culture. Through heartfelt service, cultural immersion, and strong environmental initiatives—including marine conservation and coral restoration—Nova offers experiences infused with warmth, belonging, and a broader mission.
Being named among Tripadvisor’s standout global properties underscores Nova’s steadfast dedication to outstanding hospitality and the expertise of its devoted team. Every dish, dive, and guest interaction reflects the genuine care invested in making each stay unforgettable. At Nova, the destination is elevated by the passion and commitment of its people.
“This award recognises the entire Nova community, both our guests and team,” said General Manager Abdulla Aboobakuru. “It’s a celebration of shared experiences, and we deeply value individual feedback from our guests. Going forward, Nova will continue creating soulful, rooted moments that touch hearts and stand the test of time.”
Nova’s commitment to sustainability and conscious travel is evident in its ongoing initiatives, including coral reef restoration, wellness diving programmes, mindful culinary offerings, and educational collaborations with local schools, PADI Aware, and the Maldives Whale Shark Research Programme. The resort continues to set an example for balancing impact with indulgence, inviting travellers to engage in enriching, sustainable experiences through a variety of interactive workshops and community-led activities.
Featured
Mercure Maldives Kooddoo earns prestigious spot in TripAdvisor’s top 10% global hotels

Mercure Maldives Kooddoo has been honoured with a prestigious accolade, being named among the top 10% of hotels worldwide in the 2025 TripAdvisor Travellers’ Choice Awards. This esteemed recognition highlights the resort’s unwavering commitment to providing exceptional guest experiences and earning rave reviews from travellers across the globe.
Selected from hundreds of thousands of listings, Mercure Maldives Kooddoo’s inclusion in the prestigious list is a testament to its dedication to offering authentic, heartfelt experiences for its guests. The resort’s personalised service and its ability to deliver unique, memorable stays have made it a favourite among travellers seeking tranquility and authenticity.
Situated in the pristine Gaafu Alifu Atoll, Mercure Maldives Kooddoo is an adults-only boutique resort that blends local Maldivian culture with modern luxury. The resort features 68 beautifully designed villas that offer guests the ultimate in privacy and comfort. Known for its house reef teeming with vibrant marine life, the resort provides an immersive experience in the Maldives’ natural beauty. Guests can explore the coral reefs, enjoy a variety of international dining options, and indulge in a genuine sense of discovery.
With its focus on providing a serene escape for couples and solo travellers, Mercure Maldives Kooddoo has become a cherished destination for those looking to unwind and recharge in an idyllic setting. Its recent recognition from TripAdvisor further underscores the resort’s exceptional reputation in the hospitality industry.
Featured
Americans dreaming of Maldives: honeymoon searches soar in 2025 rankings

Maldives has once again secured its place as one of the world’s most coveted honeymoon destinations, ranking second globally among Americans planning their post-wedding getaways in 2025.
According to a new study by UK-based swimwear brand Pour Moi, which analysed Google search data across the United States, the Maldives received 73,700 annual searches from honeymooning Americans eager to escape to its world-famous turquoise waters and luxury overwater villas.
The Indian Ocean paradise trails just behind Seychelles, which claimed the top spot with nearly 75,000 searches. Greece, Costa Rica, and Italy rounded out the top five.
The research examined over 490 global destinations to uncover where newlyweds are dreaming of heading this year. With its postcard-perfect beaches, serene lagoons, and opulent resorts offering private pools, spas, and gourmet dining, the Maldives continues to stand out as the ultimate destination for romance, relaxation, and indulgence.
“This stunning group of islands remains one of the most sought-after spots for couples who want an unforgettable start to married life,” said Marina Nicoli, Marketing Manager at Pour Moi. “The Maldives offers that rare combination of seclusion, natural beauty, and luxury that honeymooners crave.”
While entire countries were ranked based on interest, individual destinations within these countries also caught the spotlight. Santorini, Greece, emerged as the top individual honeymoon destination, followed by Bali in Indonesia and Italy’s Amalfi Coast. However, the Maldives’ reputation as an all-encompassing destination—offering entire islands as private resorts—cements its appeal to Americans looking for the perfect blend of privacy and pampering.
The Maldives’ second-place ranking highlights a continuing trend among U.S. couples seeking intimate, far-flung getaways. Pour Moi’s findings show a shift away from traditional city escapes toward nature-rich retreats that promise rest, romance, and Instagram-worthy moments.
Top 10 Countries for U.S. Honeymoon Searches in 2025:
- Seychelles – 74,960 searches
- Maldives – 73,700 searches
- Greece – 49,100 searches
- Costa Rica – 47,000 searches
- Italy – 36,900 searches
- Thailand – 25,800 searches
- Fiji – 25,600 searches
- Japan – 24,500 searches
- New Zealand – 18,300 searches
- Iceland – 15,180 searches
With the Maldives already a firm favourite among international travellers, this new data reaffirms its global status as a dream destination—especially for couples ready to celebrate the start of their forever.
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