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Maldives says India fastest growing tourist market in 2019

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India was the fastest growing source market for Maldives tourism in 2019, the Maldives’ tourism ministry has announced.

India, which had recently overtaken traditional European markets to claim the second spot amongst the best performing source markets, increased its marketshare to 9.7 per cent.

India was the best-performing individual market of the year, as arrivals recorded year-over-year growth of 83.5 per cent to reach 166,015 from 90,474 in 2018.

A decade ago, fewer than 16,000 Indian tourists visited the Maldives.

The popularity of the Maldives as a holiday destination has been increasing in India thanks to a boost in air connectivity between the two nations. In addition to the flagship carriers of the two countries, several Indian budget carriers such as GoAir, Spice Jet and Indigo have launched direct connections between Male and important Indian cities such as New Delhi, Bangalore and Mumbai.

High profile trips of Bollywood celebrities that draw media attention have also helped boost the Maldives’ popularity amongst Indian holidaymakers. Most recently, several Indian film stars, including Bipasha Basu, Sarah Ali Khan and others have celebrated the New Year in the Maldives.

Maldives on Tuesday revised its record arrival figures from last year, raising the number of tourists that visited the popular Indian Ocean holiday destination in 2019 from 1.67 million to 1.7 million.

Official figures released by the tourism ministry show that a total of 1,702,831 tourists visited the Maldives in 2019 — a 14.7 per cent increase over 2018. December alone saw 171,292 tourists visiting the country.

The Maldives welcomed 1.4 million tourists in 2018. It was a 6.8 per cent increase from the 1,389,542 tourists that chose to holiday in the Maldives in 2017.

Meanwhile, the government has announced an ambitious target of attracting at least two million tourists to the popular Indian Ocean holiday destination in 2020.

The government aims to attract 2.5 million tourist arrivals per year by the end of its first five-year term in 2023.

To achieve this target, the government had added MVR 50 million (USD 3.23 million) to the annual marketing budget of the tourism ministry.

In the state budget for 2020, the government had allocated MVR 154.2 million (USD 9.98 million) for tourism promotion — up from the MVR 104.2 million (USD 6.7 million) in 2019, and MVR 34.73 million (USD 2.2 million) each in 2018 and 2017.

However, challenges remain as the world-famous holiday destination struggles to match demand with a rapid increase in bed capacity.

Over the past few years, dozens of uninhabited islands have been leased to local and foreign resort developers. Several international brands have entered into the market, increasing the number of resorts to more than 150. That number is set to increase as another 20 resorts are expected to open over the next two years.

Along with the new resort openings come the challenge of increasing demand from budget travellers who choose guesthouses over luxury resorts that the Maldives is known for. The guesthouse sector has rapidly expanded with over 500 guesthouses in operation today.

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Marine encounters: spinner dolphins at Canareef Resort Maldives

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At Canareef Resort Maldives, one of the most popular experiences for guests is the dolphin tour. The abundant presence of dolphins in the surrounding waters ensures that each cruise offers a remarkable encounter with these marine creatures, creating lasting memories for visitors.

Every dolphin tour at Canareef provides an opportunity to observe pods of dolphins gliding and leaping across the waves. Guests often describe the sight of spinner dolphins darting through the clear ocean as a defining image of the Maldives’ natural marine beauty.

Morning cruises and sunset tours alike are guided by experienced staff, who share insights as dolphins appear in their natural environment. Many guests recount moments when dolphins swim alongside the boat, a spectacle that creates a unique sense of connection.

The activity is regarded as more than just an excursion; it is considered a celebration of nature and a highlight of a stay at Canareef. It allows guests to experience the Maldives in a way that underlines why dolphins are seen as ambassadors of the islands.

For travellers seeking encounters with dolphins amid turquoise waters, Canareef presents an ideal opportunity. The resort also offers seasonal promotions, including early booking discounts for the remainder of this summer, next winter, and summer 2026.

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Maldives beaches rated among world’s best for rest and rejuvenation

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Following a rise in searches for ‘calmcations’, long-haul travel specialists Travelbag have revealed the best destinations for a tranquil escape in 2025, with the Maldives named among the world’s most serene beachside getaways.

According to Travelbag, 72 per cent of British travellers go on holiday to relax and recharge, while 47 per cent seek experiences that help them feel more grounded and mindful. Searches for the term ‘calmcation’ – holidays focused on peace, quiet, and switching off – have doubled in the past three months, reflecting a growing shift away from busy itineraries towards more restorative travel.

To identify the most relaxing destinations, Travelbag analysed 36 global locations and ranked them against key serenity indicators, including noise and light pollution, cleanliness, the quality of green spaces, and local travel congestion.

Queenstown, New Zealand, secured first place as the world’s ultimate destination for tranquillity. Framed by the Southern Alps and Lake Wakatipu, the town recorded exceptionally high scores for cleanliness (91.7) and quality of green spaces (94.4), alongside low levels of travel congestion and minimal noise and light pollution.

The Seychelles followed in second position, celebrated for its unspoiled natural beauty and exceptionally low noise and light pollution score of 16.7. Its islands, including La Digue, Praslin and Silhouette, remain havens of peace and natural charm.

Cairns, Australia, rounded out the top three, combining tropical serenity with well-maintained green spaces and an impressive cleanliness score of 69.6.

Also ranking among the top global destinations is the Maldives, long regarded as one of the world’s premier escapes for those seeking peace and seclusion. With its iconic turquoise waters, pristine beaches, and private island resorts, the country continues to attract travellers in search of restorative experiences.

According to Travelbag’s analysis, the Maldives achieved an impressive average beach rating of 4.63, placing it alongside the world’s leading beachside destinations. Beaches such as Bikini Beach, Baros Beach, and Reethi Beach were highlighted as examples of the country’s serene appeal.

Danny Hugill, Destination Executive for the Maldives at Travelbag, commented: “The Maldives is one of our most cherished destinations – an idyllic collection of tiny islands that offer unmatched opportunities to unwind. Long celebrated as a top honeymoon destination, it remains the ultimate place to escape, slow down, and enjoy the tranquillity of nature.”

The findings underline the Maldives’ continued appeal in a market increasingly shaped by wellness, mindfulness, and relaxation. While destinations such as New Zealand and the Seychelles excel in specific indicators of serenity, the Maldives’ unique combination of luxurious seclusion, natural beauty, and consistently high-rated beaches ensures its position as a global ‘calmcation’ favourite for 2025.

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October at Soneva: culinary journeys, wellness retreats and world-class guests

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As the golden light softens the edges of the day and autumn arrives in the Maldives, Soneva’s resorts are inviting families to embrace a slower pace. Surrounded by settings where jungle meets shoreline and barefoot living is part of everyday life, October brings immersive experiences, diverse dining and guest appearances designed to create memorable moments.

Soneva is renowned for its sense of space – and this October, that space is offered as a place to connect, explore and dream. Guests are accommodated in expansive villas, whether set above the water or nestled within the forest, with each generation free to follow their own rhythm. Younger visitors are welcomed at The Den, where activities include chocolate-making, coral reef discovery and storytelling beneath the stars. Adults are offered opportunities such as sailing excursions, wine tastings by the beach and relaxed days defined by a tropical tempo.

The Soneva Stars programme in October features a notable guest line-up. Tennis player Andy Murray will lead sessions on the courts, Olympic swimmer Therese Alshammar will conduct family swimming classes, and British astronaut Tim Peake will introduce guests to stargazing alongside stories from his career in space. The atmosphere is intended to remain relaxed, with experiences that are both engaging and uncommon.

Culinary experiences remain central to the Soneva offering. October’s highlights include Michelin-starred chefs joining the Soneva Stars programme: Tim Siadatan of Trullo and Padella will appear at Soneva Fushi for the first time, while Chet Sharma of Bibi will prepare a Diwali dinner at both Soneva Fushi and Soneva Jani. Dining venues range from Flying Sauces, a treetop experience reached by zipline, to So Hands On by Chef Akira, an intimate six-seat sushi counter crafted in sake-finished pine. At Soneva Secret, each villa includes a private chef, offering a personalised dining experience.

For guests seeking tranquillity, October also marks the return of the SOUL Festival at Soneva Fushi, taking place from 9 to 13 October. This retreat gathers global figures in wellness, movement and transformation, offering barefoot rituals, sunrise breathwork and reflective discussions.

October at Soneva is framed by golden hours and starlit nights, with experiences designed to be shared across generations.

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