Featured
Maldives revises 2019 tourist arrivals figure to record 1.7 mln
Maldives on Tuesday revised its record arrival figures from last year, raising the number of tourists that visited the popular Indian Ocean holiday destination in 2019 from 1.67 million to 1.7 million.
Maldives Marketing and Public Relations Corporation (MMPRC), the official tourism promotion body, had announced last week that the Maldives concluded 2019 with a record 1.67 million tourists.
However, the tourism ministry said Tuesday that 1.6 million tourists visited the Maldives by December 15, with the 1.7 millionth visitor arriving in the country on December 31.
Official figures released by the tourism ministry on Tuesday show that a total of 1,702,831 tourists visited the Maldives in 2019 — a 14.7 per cent increase over 2018. December alone saw 171,292 tourists visiting the country.
Europe dominated the market with a marketshare of 49 per cent, as arrivals from European countries recorded year-over-year growth of 14.8 per cent to reach 833,904 in 2019.
Asia Pacific followed closely with a marketshare of 41.4 per cent. Arrivals from the region recorded year-over-year growth of 13.5 per cent to reach 704,117 in 2019.
The relatively new American market, which recorded year-over-year growth of 23.3 per cent, secured a marketshare of five per cent as arrivals from the US reached 84,793, whilst the Middle East and Africa had a marketshare of 3.5 per cent and 1.1 per cent, respectively.
China maintained its position as the top contributor to Maldives tourism with a marketshare of 16.4 per cent.
India, which had recently overtaken traditional European markets to claim the second spot, increased its marketshare to 9.7 per cent. India was the best-performing individual market of the year, as arrivals recorded year-over-year growth of 83.5 per cent to reach 166,015 from 90,474 in 2018.
Italy, which had recently lost the second place to India, was able to maintain its position as the third biggest source market with a market share of eight per cent by the end of the year, whilst Germany and the UK had a marketshare of 7.7 per cent and 7.4 per cent, respectively.
The Maldives had in November welcomed the 1.5 millionth tourist of the year, reaching the destination’s initial target for tourist arrivals for the year 38 days ahead of schedule.
The Maldives welcomed 1.4 million tourists in 2018. It was a 6.8 per cent increase from the 1,389,542 tourists that chose to holiday in the Maldives in 2017.
Meanwhile, the government has announced an ambitious target of attracting at least two million tourists to the popular Indian Ocean holiday destination in 2020.
The government aims to attract 2.5 million tourist arrivals per year by the end of its first five-year term in 2023.
To achieve this target, the government had added MVR 50 million (USD 3.23 million) to the annual marketing budget of the tourism ministry.
In the state budget for 2020, the government had allocated MVR 154.2 million (USD 9.98 million) for tourism promotion — up from the MVR 104.2 million (USD 6.7 million) in 2019, and MVR 34.73 million (USD 2.2 million) each in 2018 and 2017.
However, challenges remain as the world-famous holiday destination struggles to match demand with a rapid increase in bed capacity.
Over the past few years, dozens of uninhabited islands have been leased to local and foreign resort developers. Several international brands have entered into the market, increasing the number of resorts to more than 150. That number is set to increase as another 20 resorts are expected to open over the next two years.
Along with the new resort openings come the challenge of increasing demand from budget travellers who choose guesthouses over luxury resorts that the Maldives is known for. The guesthouse sector has rapidly expanded with over 500 guesthouses in operation today.
Awards
Mercure Maldives Kooddoo wins triple honours at World Luxury Awards 2025
Mercure Maldives Kooddoo Resort has received three titles at the 2025 World Luxury Awards, named Luxury Adults Only Resort, Luxury Island Resort, and Luxury Cultural Resort in the Indian Ocean.
The awards highlight the brand’s focus on locally rooted hospitality, with stays shaped by place, service and community. The resort presents Maldivian culture through curated experiences, pairing contemporary comforts with island traditions.
Positioned as an adults-only retreat, Mercure Maldives Kooddoo integrates culinary influences and cultural programming to offer guests a stay informed by the rhythm of local life and delivered with consistent service standards.
“These awards are a true reflection of our team’s passion for creating experiences that feel both local and memorable. Every detail, from the design to the service, is guided by the authenticity that defines Mercure. We are grateful to our guests for being part of this journey,” said Riaan Drever, Cluster General Manager.
The World Luxury Awards recognise excellence in global hospitality, honouring properties that consistently deliver strong guest experiences and celebrate diversity across the travel sector.
Awards
Hat-trick for Pullman Maldives Maamutaa at 2025 World Luxury Awards
Pullman Maldives Maamutaa has received three honours at the 2025 World Luxury Awards, securing titles for Best Luxury All-Inclusive Hotel, Best Luxury Wellness Hotel, and Best Luxury Family Hotel in the Indian Ocean.
The awards underscore the resort’s approach to experience-led hospitality, combining design, wellbeing and guest engagement. The recognition also reflects Pullman’s commitment to innovation, inclusivity and sustainability, which sit at the centre of the brand’s strategy.
Since opening, Pullman Maldives Maamutaa has developed an all-inclusive offering that brings together adventure, wellness and a close connection to the natural environment. Its portfolio includes an underwater villa, wellness concepts and family-oriented experiences.
“We are honoured to receive this recognition at the 2025 World Luxury Awards. These awards celebrate the heart of what we do—creating inspiring moments for every guest, whether they come to reconnect, recharge, or simply play. This achievement belongs to our incredible team, whose passion and dedication make Pullman Maldives Maamutaa what it is today,” said Riaan Drever, Cluster General Manager.
The World Luxury Awards recognise excellence in global hospitality, highlighting hotels that consistently deliver strong guest experiences and demonstrate innovation in service and design.
Featured
Halloween at Sun Siyam Iru Veli turns fantasy, not fright
Sun Siyam Iru Veli marked Halloween with a one-day island celebration, “Whimsy Over Wicked,” reimagining the tradition of fright as a fairytale of fantasy on 31 October. The programme invited guests of all ages to immerse themselves in themed workshops, entertainment, and dining experiences designed to encourage creativity and the joy of make-believe.
At the Turtle Kidz Club, children joined a full-house Pumpkin Workshop, decorating pumpkins with gemstones, bright colours, and playful patterns. As the sun set over Fresh Water Beach, the festivities shifted to a Masquerade Evening, where guests enjoyed island beats and signature cocktails and mocktails against a golden horizon. The celebration continued at Turtle Beach with a Beach BBQ Dinner, presenting a Halloween-inspired menu in a storybook setting with live music by the sea.
The night concluded with a private “Cinema Under the Stars” screening, offering an open-air experience that captured the spirit of the occasion.
Through “Whimsy Over Wicked,” Sun Siyam Iru Veli highlighted creativity, connection, and the island’s natural setting. Guests departed with memories shaped by laughter, imagination, and a shared celebration under the Maldivian night sky.
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