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Maldives revises 2019 tourist arrivals figure to record 1.7 mln

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Maldives on Tuesday revised its record arrival figures from last year, raising the number of tourists that visited the popular Indian Ocean holiday destination in 2019 from 1.67 million to 1.7 million.

Maldives Marketing and Public Relations Corporation (MMPRC), the official tourism promotion body, had announced last week that the Maldives concluded 2019 with a record 1.67 million tourists.

However, the tourism ministry said Tuesday that 1.6 million tourists visited the Maldives by December 15, with the 1.7 millionth visitor arriving in the country on December 31.

Official figures released by the tourism ministry on Tuesday show that a total of 1,702,831 tourists visited the Maldives in 2019 — a 14.7 per cent increase over 2018. December alone saw 171,292 tourists visiting the country.

Europe dominated the market with a marketshare of 49 per cent, as arrivals from European countries recorded year-over-year growth of 14.8 per cent to reach 833,904 in 2019.

Asia Pacific followed closely with a marketshare of 41.4 per cent. Arrivals from the region recorded year-over-year growth of 13.5 per cent to reach 704,117 in 2019.

The relatively new American market, which recorded year-over-year growth of 23.3 per cent, secured a marketshare of five per cent as arrivals from the US reached 84,793, whilst the Middle East and Africa had a marketshare of 3.5 per cent and 1.1 per cent, respectively.

China maintained its position as the top contributor to Maldives tourism with a marketshare of 16.4 per cent.

India, which had recently overtaken traditional European markets to claim the second spot, increased its marketshare to 9.7 per cent. India was the best-performing individual market of the year, as arrivals recorded year-over-year growth of 83.5 per cent to reach 166,015 from 90,474 in 2018.

Italy, which had recently lost the second place to India, was able to maintain its position as the third biggest source market with a market share of eight per cent by the end of the year, whilst Germany and the UK had a marketshare of 7.7 per cent and 7.4 per cent, respectively.

The Maldives had in November welcomed the 1.5 millionth tourist of the year, reaching the destination’s initial target for tourist arrivals for the year 38 days ahead of schedule.

The Maldives welcomed 1.4 million tourists in 2018. It was a 6.8 per cent increase from the 1,389,542 tourists that chose to holiday in the Maldives in 2017.

Meanwhile, the government has announced an ambitious target of attracting at least two million tourists to the popular Indian Ocean holiday destination in 2020.

The government aims to attract 2.5 million tourist arrivals per year by the end of its first five-year term in 2023.

To achieve this target, the government had added MVR 50 million (USD 3.23 million) to the annual marketing budget of the tourism ministry.

In the state budget for 2020, the government had allocated MVR 154.2 million (USD 9.98 million) for tourism promotion — up from the MVR 104.2 million (USD 6.7 million) in 2019, and MVR 34.73 million (USD 2.2 million) each in 2018 and 2017.

However, challenges remain as the world-famous holiday destination struggles to match demand with a rapid increase in bed capacity.

Over the past few years, dozens of uninhabited islands have been leased to local and foreign resort developers. Several international brands have entered into the market, increasing the number of resorts to more than 150. That number is set to increase as another 20 resorts are expected to open over the next two years.

Along with the new resort openings come the challenge of increasing demand from budget travellers who choose guesthouses over luxury resorts that the Maldives is known for. The guesthouse sector has rapidly expanded with over 500 guesthouses in operation today.

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Ifuru Island Maldives hosts visiting practitioner Devendra Pokhriyal at Xanadu Spa

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Xanadu Spa at Ifuru Island Maldives has announced the arrival of Devendra Pokhriyal, a highly regarded wellness practitioner from the Himalayan foothills of India, who will serve as a Visiting Practitioner from 23 October 2025 to 7 January 2026. Guests will have the exclusive opportunity to experience his renowned healing therapies during this four-month residency.

Hailing from the birthplace of yoga and Ayurveda, Devendra brings extensive expertise across a diverse range of holistic disciplines, including Ayurvedic consultations, detox programmes, myofascial release, dry needling, marma therapy, and energy healing. His therapies are recognised for their ability to relieve pain, enhance mobility, and restore harmony to the body, mind, and spirit.

“We are excited to welcome Devendra as a Visiting Practitioner at Xanadu Spa,” said Marcel Sawyer, General Manager of Ifuru Island Maldives. “His authentic Himalayan knowledge and holistic approach will enrich our guests’ wellness journeys and add a distinctive dimension to their time on the island.”

During his residency, Devendra will offer a curated menu of treatments, including:

  • Ayurvedic Consultations – personalised wellness guidance based on Ayurvedic principles.
  • Marma Healing Therapy – revitalising energy flow and vitality through ancient Ayurvedic techniques.
  • Remedial Massage – a bespoke full-body experience combining deep-tissue techniques, Thai stretching, and wooden tapping along meridian lines.
  • Detox and Healing Therapies – including slimming detox massages, myofascial release, and nasya sinus cleansing.

Known for his compassionate and intuitive approach, Devendra has guided guests across the world toward relaxation, recovery, and transformation. His limited-time residency at Xanadu Spa presents a rare opportunity for guests of Ifuru Island to immerse themselves in authentic Himalayan-inspired wellness in the heart of the Maldives.

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Sun Siyam Resorts celebrates 35th anniversary with global Instagram giveaway

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Sun Siyam Resorts has announced the launch of its global Instagram giveaway, Win the Maldivian Spirit, marking a key milestone in the group’s 35th anniversary celebrations of Maldivian hospitality. Running from October to November 2025, the campaign invites travellers from around the world to experience the Maldives in style, with one winner and three companions receiving a seven-night stay at any resort within the Sun Siyam Lifestyle Collection.

The prize includes a 24-hour all-inclusive package, airport transfers, a luxury spa treatment, a private dining experience, and a choice between diving or watersports adventures.

The initiative coincides with the unveiling of Sun Siyam Resorts’ brand (r)evolution — a transformation that extends beyond a visual refresh. Centred on the new brand statement, The Home of the Maldivian Spirit, the rebrand unites all six resorts under The House of Siyam, now grouped into three distinctive collections: Luxury, Privé, and Lifestyle. Alongside this, the brand has introduced new Signature Experiences and launched Siyam Rewards to strengthen guest engagement.

Participation in the giveaway is straightforward:

  • Follow @sunsiyamresorts on Instagram
  • Like the giveaway post

Open globally, the campaign seeks to grow Sun Siyam’s online community while showcasing its refreshed identity. Through engaging reels, influencer collaborations, and interactive content, the campaign aims to share a glimpse of the authentic warmth and spirit that define Maldivian hospitality.

“We are thrilled to share the Maldivian Spirit with a global audience through this campaign,” said Shammun Mohamed, Director of Digital Communications at Sun Siyam. “This is not just a chance to win a holiday; it’s an invitation to experience the beauty, warmth, and unforgettable moments that define Sun Siyam.”

The giveaway will close on 25 November 2025, with the winner announced on 30 November 2025 via @sunsiyamresorts on Instagram, where all campaign details are available.

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Sun, sea, and serenity: Villa Nautica’s Winter Escape awaits

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Villa Nautica is inviting travellers to escape the winter chill and embrace the warmth of the Maldives with its Winter Escape Offer, providing up to 20% off stays. Conveniently located just 20 minutes by speedboat from Malé, the resort combines contemporary design with authentic Maldivian hospitality, creating an ideal island retreat for the season.

Nestled among pristine white sands and crystal-clear waters, Villa Nautica features beach pool villas, overwater villas, and ocean suites, each designed for comfort and offering sweeping ocean views. Guests can explore the lagoon with the resort’s PADI Five-Star Dive Centre, indulge in rejuvenating treatments at the Araamu Spa, or unwind by the island’s signature infinity pool—recently named the Best Pool in the Maldives at the Travel + Leisure Luxury Awards 2025.

Culinary experiences at Villa Nautica span global flavours, from Japanese and Italian to fresh seafood and international cuisine. Evenings are marked by live music and cocktails beneath the stars. Families are catered for with engaging activities at the Wavy Navy Kids Club, while couples can enjoy tranquil moments along the shoreline.

Committed to sustainability, Villa Nautica proudly holds Green Key certification, underscoring its dedication to responsible tourism. The resort utilises solar power, has eliminated single-use plastics, and supports coral restoration projects to protect marine biodiversity.

Guests booking directly through villaresorts.com can enjoy exclusive benefits, flexible booking options, and the best available rates.

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