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Maldives brings in journos to promote tourism in German market

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Maldives Marketing and Public Relation Corporation (MMPRC) has brought in a team of journalists from German speaking countries, as part of the official tourism promotion body’s series of familiarisation trips to promote Maldives.

The five journalists come from Austria, Switzerland and Germany, and represent traditional media channels that are popular in their respective countries. With a combined circulation of five million, the newspapers include, Ruhr Nachrichten, Main Post and Fuldaer Zeitung in Germany, Riese Tipp in Austria, and Migros-Magazin in Switzerland.

As part of the trip, themed as “discover a brand-new luxury experience,” the team of journalists will be staying at luxury properties such as You & Me by Cocoon Maldives, The Residence Maldives Dhigurah and Pullman Maldives Maamutaa.

They will be indulging in the different culinary experiences, exciting excursions such as dolphin cruises, and unique spa treatments available at the resorts.

This familiarisation trip — the third for the German market and the 22nd overall — is amongst several marketing activities initiated by MMPRC this year to promote the Maldives in German speaking countries.

Activities conducted in the region include participation in renowned travel trade fairs such as BOOT Dusseldorf, ITB Berlin and FESPO Zurich. Roadshows were also conducted in prominent cities such as Cologne, Dusseldorf, Frankfurt, Munich and Vienna.

Germany currently ranks third amongst the top source markets to Maldives tourism. A combined total of 151,414 arrivals were recorded from Germany, Austria and Switzerland by the end of October compared to the 135,655 arrivals from the three countries in the same period last year.

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World Art Day inspires new Graffiti Club at InterContinental Maldives Maamunagau Resort

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InterContinental Maldives Maamunagau Resort has launched the Graffiti Club to mark World Art Day, introducing a team-led initiative focused on artistic expression, collaboration and storytelling through art.

The resort said the initiative brings together more than 18 team members from across different departments, reflecting a shared interest in creativity. As part of the project, selected back-of-house spaces have been turned into canvases, transforming staff areas into spaces for artistic work.

Inspired by the natural environment of the Maldives and the Maamunagau lagoon, the first set of artworks features marine life such as manta rays, whale sharks and sea turtles. The resort said the designs reflect the biodiversity of the destination and its connection to the surrounding ocean. Additional artwork is also being developed as the project continues.

InterContinental Maldives said the initiative is rooted in its brand culture and service philosophy, Inspire Incredible, and is intended to support creativity, collaboration and self-expression among team members.

Renuka Gupta, cluster director of learning and development, said creativity exists in every individual, regardless of role or background. She said the initiative was created to provide team members with a space to express themselves, connect with colleagues and contribute to the environment in which they work each day.

The resort said the Graffiti Club forms part of its wider approach to workplace culture, with a focus on creativity, wellbeing and personal expression alongside the guest experience.

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Holiday Inn Resort Kandooma Maldives reinvests waste recovery proceeds into sustainability

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Holiday Inn Resort Kandooma Maldives has completed its first quarterly waste collection of the year in partnership with Secure Bag Maldives, as part of the resort’s sustainability programme.

The resort said the latest weigh-in and collection reflected the progress of a partnership launched in August last year, under which discarded materials are recovered, processed and returned to the supply chain as new products.

Secure Bag Maldives operates with a focus on repurposing, reusing and reselling materials through sustainable lifecycle solutions. Holiday Inn Resort Kandooma Maldives said the partnership supports its environmental goals and aligns with IHG Hotels & Resorts’ Journey to Tomorrow framework.

Sharon Garrett, director of marketing and sustainability at Holiday Inn Resort Kandooma Maldives, said both Secure Bag and the resort’s team believed that most resources retained value beyond their initial use. She said materials that might otherwise be discarded were being transformed through recovery methods into sustainable products.

Garrett said that while receiving payment for waste might appear unusual, the model was widely used internationally and reflected a shift towards circular resource management. She added that the resort was encouraged to see the approach gaining ground in the Maldives.

Through the partnership, the resort said it is able to manage a range of materials including metals, baled paper, batteries, motors, crushed glass, aluminium cans, air-conditioning components, used lubricants and cooking oils. These materials are sorted on the island before collection, with returns based on volume and category.

Garrett said she and the resort’s sustainability officer, Krisel, were encouraged by the volume of waste being diverted from landfill.

Over the past three months, the resort collected 3.7 tonnes of iron scrap, 1.4 tonnes of motor and compressor components, 544 kilograms of aluminium cans, 565 kilograms of air-conditioning parts, and 3,200 litres of used lubricants and cooking oils.

The resort said the initiative helps reduce environmental impact while supporting a circular economy in which materials are reused and assigned further value. Funds generated during the quarter totalled US$1,700, or MVR 26,592, and will be reinvested in sustainability initiatives on the island.

Holiday Inn Resort Kandooma Maldives also encouraged guests and partners to learn more about its environmental work through the Kandooma Green Book, which is available online.

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Celebration

Centara Maldives resorts to mark Songkran with Thai-inspired celebrations

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Centara Hotels & Resorts Maldives has invited guests to celebrate Songkran this April across its resorts in the Maldives, marking the Thai New Year through a series of experiences inspired by the brand’s Thai heritage.

The hotel group said the celebrations would reflect Thai culture and hospitality while adapting traditional Songkran elements to island settings in the Maldives. Across its resorts, the festival is being presented through activities centred on renewal, togetherness and shared experiences.

At Centara Mirage Lagoon Maldives, located within The Atollia by Centara Hotels & Resorts, the celebration is set to take place in a family-focused setting. The resort said guests could take part in water activities, beach games and poolside gatherings, followed by a Songkran carnival by the sea. Evening dining experiences will feature Thai flavours in a setting designed for families and groups.

At Machchafushi Island Resort & Spa Maldives, part of The Centara Collection, the programme will include a beachfront parade and traditional Thai games. The resort said evening events would continue with a Thai-inspired dining experience, cultural performances and entertainment. Activities for younger guests will also be included as part of the celebrations.

Centara Ras Fushi Resort & Spa Maldives, which caters to adults, is also marking Songkran with its own programme. The resort said guests could expect beachside activities, evening dining experiences and entertainment shaped around the festival’s themes of joy and togetherness.

Centara Hotels & Resorts Maldives said the Songkran celebrations across its properties are intended to give guests an opportunity to experience Thai-inspired traditions in the Maldives while creating shared holiday experiences during the festival period.

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