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Maldives sponsors La Liga club Celta Vigo to strengthen sports tourism appeal

Maldives has announced plans to sponsor La Liga club Celta Vigo, as part of the destination’s newfound push into sports tourism.
Under the partnership, the official ‘Visit Maldives’ branding will be featured on Celta jersey, stadium, practice kit and boards.
Celta will also provide assistance in developing football in the Maldives. Two Maldivian kids — Aiham Ibrahim and Hussain Aaish from Ghaazee School — have already been chosen to train at Celta Vigo’s academy.
The selection was made based on their performance during the Kids Football Fiesta on October 2 — a football tournament organised as part of the World Tourism Day 2019 celebrations in the Maldives. Former Real Madrid and Spanish defender Míchel Salgado oversaw the selection.

Celta is a Spanish professional football club based in Vigo, Galicia, currently playing in La Liga. It was founded on August 23, 1923 following the merger of Real Vigo Sporting and Real Fortuna Football Club.
Nicknamed Os Celestes (The Sky Blues), they play in sky blue shirts and socks along with white shorts. The club’s home stadium is the Abanca-Balaídos, which seats 29,000 spectators.
Celta have never won the league title nor Copa del Rey, although they have reached the final three times in the latter. One of the team’s best seasons was 1970–71, when they finished unbeaten at home and were known as the “giant-killers”. Celta came sixth that season and qualified for the UEFA Cup for the first time.
The club finished in their best-ever position of fourth in 2002–03, qualifying for the 2003–04 UEFA Champions League, where they were eliminated by Arsenal in the Round of 16. In the 2016–17 UEFA Europa League, Celta reached the semi-finals of the UEFA Europa League for the first time, losing to Manchester United.
This partnership with an international football club comes amidst a newfound push by the Maldives into sports tourism.
The island nation’s official tourism promotion body had earlier announced plans to look beyond the Maldives’ longstanding selling points of ‘Sun, Sand and Sea’ and venture into MICE, cultural and sports tourism.
The Maldives has been known as ‘The Sunny Side of Life’ for decades, owing to its monsoon-based climate, as well as the pristine white sand beaches and clear blue waters.
However, with recent changes in tourist demographics and the introduction of more affordable products such as guesthouses, there is a need to diversify the Maldives’ branding.
The government had earlier said cultural tourism would play an important role in developing the Maldives’ tourism industry. However, a concrete step has yet been taken to realise those objectives.
Maldives has welcomed over a million tourists this year, as the destination attempts to reach an ambitious target of 1.5 million visitors over the next three months.
The one millionth visitor of the year arrived in the Maldives on August 2 — a month ahead of last year. In 2018, the one millionth mark was reached on September 9, whilst it was celebrated in October the previous year.
According to official figures, total arrivals for the past seven months of the year increased by 17.2 per cent to reach 994,733 compared to the same period last year.
Maldives welcomed a record 1.4 million tourists in 2018. It was a 6.8 per cent increase from the 1,389,542 tourists that chose to holiday in the Maldives in 2017.
Meanwhile, government has revised its forecast for the number of tourists visiting the island nation this year, increasing the estimate to a record 1.6 million from 1.5 million.
This positive growth in the tourism industry comes amidst concerns by private organisations representing industry stakeholders such as the Maldives Association of Travel Agents and Tour Operators (MATATO) over the lack of effort and budget to promote the Maldives as a destination.
These concerns come as the world-famous holiday destination struggles to match an increased bed capacity.
Over the past few years, dozens of uninhabited islands have been leased to local and foreign resort developers. Several international brands have entered into the market, increasing the number of resorts to more than 130. That number is set to increase as another 20 resorts are expected to open over the next two years.
Along with the new resort openings come the challenge of increasing demand from budget travellers who choose guesthouses over luxury resorts that the Maldives is known for. The guesthouse sector has rapidly expanded with over 500 guesthouses in operation today.
The previous government announced steps to maintain a structured growth in tourism, including a slowdown in leasing islands for resort development and increased marketing efforts in key markets such as China and the Middle East in order to reach an ambitious target of a record 1.5 million tourist arrivals this year.
Meanwhile, the new government has pledged to ramp up tourism promotion.
Reflecting the new government’s pledge, the state budget for 2019 includes MVR 104,200,000 (USD 6.7 million) for tourism promotion, up from MVR 34,733,333 (USD 2.2 million) this year and the previous year.
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Circus meets sorcery: Halloween celebrations at Sun Siyam Vilu Reef

This Halloween, Sun Siyam Vilu Reef is set to transform into a vibrant, circus-inspired wonderland from 29 October to 1 November, offering a curated celebration of magical experiences and playful illusions. The resort will come alive with themed performances, immersive décor, and captivating entertainment designed to delight guests of all ages, culminating in a headline appearance by master illusionist Yollin Lee. Each evening promises an atmosphere of enchantment beneath the Maldivian stars.
The festivities will include a lively line-up of events such as a DJ-led party, carnival-style cocktails, face painting, and a dazzling Grand Masquerade Gala Dinner accompanied by a live band. A special open-air movie night will add to the charm, while guests can also enjoy exclusive discounts on Halloween cocktails and the gala dinner, heightening the celebratory mood.
A key highlight will be the appearance of Yollin Lee, an internationally acclaimed magician recognised for his technically intricate manipulation skills. With more than ten prestigious awards to his name, Lee has captivated audiences across the globe. Known for his “exceptionally wondrous” performances and “charismatic, delightful charm,” the Korean-born, London-based illusionist is set to deliver an unforgettable show.
Children will be well catered for, with activities such as Halloween mask painting and a dedicated kids’ party featuring games and a magical performance by Yollin Lee, ensuring the younger guests are fully immersed in the Halloween spirit.
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Transformative wellness retreat with Jono Castano at The St. Regis Maldives Vommuli Resort

In the heart of the Maldives, where turquoise waters meet powder-white sands, The St. Regis Maldives Vommuli Resort is introducing an extraordinary wellness offering through a special collaboration with leading fitness expert Jono Castano and his premium fitness brand, ACERO. Renowned for his dynamic and holistic approach to training, Castano will bring his signature sessions—grounded in the ACERO philosophy of performance, lifestyle, and transformation—to one of the world’s most picturesque destinations.
During his visit, Castano will lead a series of exclusive sessions on 17 and 18 December, inviting guests to deepen their wellness journey. His Beach Boot Camp transforms the shoreline into a natural training ground, combining strength, endurance, and flexibility exercises with the elements of sand and sea breeze. Complementing this, the Aqua Fitness programme utilises the resistance of the crystal-clear waters to provide a low-impact, full-body workout suitable for all fitness levels.
This collaboration reflects not only Castano’s personal mission to inspire and empower, but also embodies the essence of the ACERO brand. The experience showcases ACERO’s core values of premium training, elevated lifestyle, and meaningful transformation—offering guests a unique opportunity to engage with the brand in an environment that naturally nurtures mind and body.
The partnership aligns seamlessly with the resort’s commitment to holistic wellbeing. In addition to its luxurious villas and exceptional service, The St. Regis Maldives Vommuli Resort is dedicated to promoting physical and mental wellness through its state-of-the-art fitness centre and the acclaimed Iridium Spa. These facilities provide a sanctuary where guests can rejuvenate, restore balance, and elevate their sense of wellbeing.
Castano’s sessions are designed to motivate and invigorate, catering to both seasoned athletes and those simply seeking a revitalising wellness experience during their stay. “The Maldives is the perfect place to reconnect with one’s body and mind,” says Castano. “Bringing my fitness philosophy and the ACERO brand to such a stunning location allows guests to experience true transformation, immersed in the beauty of nature.”
A vision of barefoot luxury and refined elegance, The St. Regis Maldives Vommuli Resort blends striking tropical modernist architecture with Maldivian inspiration. Its 77 villas—each offering sweeping views of either the Indian Ocean or lush jungle—are enhanced by the resort’s signature St. Regis Butler Service. Guests can balance invigorating fitness routines with indulgent spa treatments or embark on private yachting adventures aboard the resort’s exclusive Azimut Flybridge.
For those seeking a harmonious blend of indulgence, wellbeing, and natural splendour, this collaboration with Jono Castano and ACERO presents a rare opportunity to elevate their stay. Both fitness enthusiasts and wellness-minded travellers alike can anticipate a transformative experience, guided by one of the industry’s most respected figures and his renowned brand.
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Solo travel with purpose at Four Seasons Private Island Maldives at Voavah

Long before solo travel became fashionable, certain discerning travellers understood a profound truth: the most transformative journeys are those taken within. At Four Seasons Private Island Maldives at Voavah, these seekers of introspection are not merely travelling alone—they are reserving an entire island to experience solitude, sanctuary, and the rare luxury of simply being.
Whether the purpose is healing, recalibration, or a retreat from the noise of everyday life, Voavah responds with five acres of secluded serenity in the Indian Ocean. Nestled within a protected UNESCO Biosphere Reserve, this private island offers more than just privacy—it offers presence. With no neighbours in sight and a dedicated team of 28 intuitive staff, each guest is welcomed with gentle, personalised care, entirely on their own terms.
The true magic of Voavah lies not only in its tranquillity but in the meaningful quality of connection it fosters.
- For Those Seeking More Than Escape: Voavah presents solo travellers with a different kind of luxury—the luxury of space, stillness, and sovereignty. Here, the aim is not to retreat from the world, but to reconnect with oneself within it. Every detail is designed to be personal, purposeful, and curated with quiet thoughtfulness.
- An Entire Island, Reserved: Seven bedrooms are spread across two private villas and a three-storey Beach House, offering expansive, unencumbered accommodation with no compromises and no intrusions.
- Support, When Desired: A handpicked team—comprising butlers, chefs, marine biologists, and spa therapists—stands ready to offer whatever level of engagement is preferred, whether that be discreet companionship, insightful conversation, or complete privacy.
- Wellbeing as a Way of Life: At the Ocean of Consciousness Spa, bespoke wellness experiences include sound healing, Ayurvedic therapies, and sunrise yoga sessions—each crafted to support inner renewal and reconnection.
- A Yacht to Call One’s Own: Guests may enjoy private use of Voavah Summer, a 19-metre yacht available by day or night for manta snorkelling, contemplative journalling with the salt breeze, or silent moonlit sails across Maldivian waters.
- Connection, On Their Own Terms: Whether through coral restoration dives with marine experts, intimate starlit dinners with the island’s chef, or simply unplugging from the digital world, Voavah offers connection in its purest and most personal forms.
At Voavah, solo travel is not about isolation—it is about reclaiming space in every sense: physical, emotional, and spiritual. It is a quiet return to the self, an invitation to move with intention and live with presence. For those ready to begin, the island quietly awaits.
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