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Maldives sponsors La Liga club Celta Vigo to strengthen sports tourism appeal

Maldives has announced plans to sponsor La Liga club Celta Vigo, as part of the destination’s newfound push into sports tourism.
Under the partnership, the official ‘Visit Maldives’ branding will be featured on Celta jersey, stadium, practice kit and boards.
Celta will also provide assistance in developing football in the Maldives. Two Maldivian kids — Aiham Ibrahim and Hussain Aaish from Ghaazee School — have already been chosen to train at Celta Vigo’s academy.
The selection was made based on their performance during the Kids Football Fiesta on October 2 — a football tournament organised as part of the World Tourism Day 2019 celebrations in the Maldives. Former Real Madrid and Spanish defender Míchel Salgado oversaw the selection.

Celta is a Spanish professional football club based in Vigo, Galicia, currently playing in La Liga. It was founded on August 23, 1923 following the merger of Real Vigo Sporting and Real Fortuna Football Club.
Nicknamed Os Celestes (The Sky Blues), they play in sky blue shirts and socks along with white shorts. The club’s home stadium is the Abanca-Balaídos, which seats 29,000 spectators.
Celta have never won the league title nor Copa del Rey, although they have reached the final three times in the latter. One of the team’s best seasons was 1970–71, when they finished unbeaten at home and were known as the “giant-killers”. Celta came sixth that season and qualified for the UEFA Cup for the first time.
The club finished in their best-ever position of fourth in 2002–03, qualifying for the 2003–04 UEFA Champions League, where they were eliminated by Arsenal in the Round of 16. In the 2016–17 UEFA Europa League, Celta reached the semi-finals of the UEFA Europa League for the first time, losing to Manchester United.
This partnership with an international football club comes amidst a newfound push by the Maldives into sports tourism.
The island nation’s official tourism promotion body had earlier announced plans to look beyond the Maldives’ longstanding selling points of ‘Sun, Sand and Sea’ and venture into MICE, cultural and sports tourism.
The Maldives has been known as ‘The Sunny Side of Life’ for decades, owing to its monsoon-based climate, as well as the pristine white sand beaches and clear blue waters.
However, with recent changes in tourist demographics and the introduction of more affordable products such as guesthouses, there is a need to diversify the Maldives’ branding.
The government had earlier said cultural tourism would play an important role in developing the Maldives’ tourism industry. However, a concrete step has yet been taken to realise those objectives.
Maldives has welcomed over a million tourists this year, as the destination attempts to reach an ambitious target of 1.5 million visitors over the next three months.
The one millionth visitor of the year arrived in the Maldives on August 2 — a month ahead of last year. In 2018, the one millionth mark was reached on September 9, whilst it was celebrated in October the previous year.
According to official figures, total arrivals for the past seven months of the year increased by 17.2 per cent to reach 994,733 compared to the same period last year.
Maldives welcomed a record 1.4 million tourists in 2018. It was a 6.8 per cent increase from the 1,389,542 tourists that chose to holiday in the Maldives in 2017.
Meanwhile, government has revised its forecast for the number of tourists visiting the island nation this year, increasing the estimate to a record 1.6 million from 1.5 million.
This positive growth in the tourism industry comes amidst concerns by private organisations representing industry stakeholders such as the Maldives Association of Travel Agents and Tour Operators (MATATO) over the lack of effort and budget to promote the Maldives as a destination.
These concerns come as the world-famous holiday destination struggles to match an increased bed capacity.
Over the past few years, dozens of uninhabited islands have been leased to local and foreign resort developers. Several international brands have entered into the market, increasing the number of resorts to more than 130. That number is set to increase as another 20 resorts are expected to open over the next two years.
Along with the new resort openings come the challenge of increasing demand from budget travellers who choose guesthouses over luxury resorts that the Maldives is known for. The guesthouse sector has rapidly expanded with over 500 guesthouses in operation today.
The previous government announced steps to maintain a structured growth in tourism, including a slowdown in leasing islands for resort development and increased marketing efforts in key markets such as China and the Middle East in order to reach an ambitious target of a record 1.5 million tourist arrivals this year.
Meanwhile, the new government has pledged to ramp up tourism promotion.
Reflecting the new government’s pledge, the state budget for 2019 includes MVR 104,200,000 (USD 6.7 million) for tourism promotion, up from MVR 34,733,333 (USD 2.2 million) this year and the previous year.
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SO/ Maldives unveils restorative wellness journey with Holistic Healer Karan Kumar

SO/ Maldives, the avant-garde private island retreat nestled in the Emboodhoo Lagoon, has announced a deeply restorative wellness journey for the wet season. This immersive experience is spearheaded by renowned Certified Holistic Healer, Karan Kumar, in collaboration with the resort’s resident wellness team.
Located just 15 minutes by speedboat from Malé International Airport, SO/ Maldives blends high fashion with holistic living, offering a bold and stylish take on island luxury. The resort comprises 80 individually designed villas—ranging from beachfront sanctuaries to overwater havens—all boasting panoramic views, complete privacy, and vibrant marine surroundings. Every element of the property is curated to appeal to modern travelers seeking indulgence, creativity, and connection.
At the heart of the resort lies the SO/ Wellness Camp, a sanctuary where cutting-edge design meets nature to provide a transformative escape. More than a traditional spa, this tranquil retreat delivers a full-body and mind experience. Guests are invited to unwind in contemporary, organic-inspired treatment rooms featuring amenities such as a Vichy rainforest shower, steam and sauna rooms, and a state-of-the-art fitness center with sweeping ocean views. The spa’s architectural design is inspired by the gentle movement of water and the island’s natural contours, creating a space that is simultaneously grounding and ethereal.
Central to the wellness offering is a curated selection of therapies that balance ancient practices with modern innovation. Programming includes sound therapy using full moon singing bowls, high-tech facials that combine astrology with skincare, and other bespoke rituals designed to restore and inspire. Whether seeking deep relaxation or a revitalizing boost, SO/ Spa offers guests a chance to reconnect with themselves in an environment that’s as stylish as it is serene.
As part of this season’s programming, guests can access personalised healing sessions at the SO/ Wellness Centre led by Karan Kumar. With over six years of experience, Kumar brings together Ayurveda, Reiki, Energy Healing, and mind-body therapies in a powerful integrative approach. His one-on-one sessions aim to address physical pain, emotional trauma, and energetic imbalances while unlocking each guest’s potential for joy, clarity, and inner strength.
Each session is intuitively tailored, creating a compassionate space for healing and introspection. Guests are encouraged to slow down, reconnect with their inner selves, and rediscover a vibrant sense of balance and wellness.
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Yoga Day marked with soulful island practice at Cinnamon Velifushi Maldives

In honour of International Yoga Day, Cinnamon Velifushi Maldives hosted a serene yoga session on its pool deck, inviting both in-house guests and resort colleagues to begin their day with mindfulness, movement, and meaning. Set against the tranquil backdrop of the Indian Ocean, the session offered participants a chance to embrace the physical, mental, and emotional benefits of yoga in a uniquely immersive natural setting.
Led by resident yoga instructor Malvika Pant, the morning session encouraged attendees to step away from their daily routines and reconnect with themselves through breathwork and gentle movement. “Yoga isn’t just a practice,” said Malvika. “It’s a way of returning to yourself. Here at Cinnamon Velifushi Maldives, with the sea breeze in your hair and the sound of the waves close by, even a few mindful stretches can feel like a profound reset. Nature supports the journey inward.”
The session drew participants from around the world, including both seasoned yoga enthusiasts and first-time practitioners. One guest shared, “I’ve done yoga before, but this was different—more peaceful, more connected. Doing sun salutations with the ocean in front of you and no distractions around is something I’ll carry with me long after I leave.”
Beyond marking the global celebration of yoga, the event showcased the resort’s ongoing commitment to wellness. Cinnamon Velifushi Maldives offers a variety of well-being experiences throughout the year, from early morning yoga flows and sunset meditations to personalised one-on-one sessions tailored to individual needs.
As holistic wellness continues to shape global travel trends, Cinnamon Velifushi Maldives provides a distinctive retreat where guests can reconnect with themselves and the natural world—one breath at a time.
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Sun Siyam Iru Veli debuts Wellness in Motion Week with beach runs and expert-led yoga

Sun Siyam Iru Veli recently hosted its inaugural ‘Wellness in Motion Week,’ welcoming guests, local wellness leaders, and global experts for a curated celebration of movement, mindfulness, and holistic reconnection in the heart of the Maldives. The week-long programme attracted over 150 participants, offering a series of transformative events aimed at promoting deeper wellbeing in harmony with nature.
To commemorate Global Wellness Day, the island held the first-ever Maldives Wellness Run in partnership with iRunners Maldives on June 14th. Set against the stunning backdrop of the shoreline, the 4-kilometre beach run featured over 85 guests and team members, who completed an invigorating course around the island. Embracing the theme #ReconnectMagenta, participants were encouraged to connect with themselves, their community, and the surrounding environment through intentional movement and breath.
Central to the week were intimate Mind & Body sessions led by two international wellness experts. Marina Violinha, a holistic women’s health and fitness specialist, conducted a sunset yoga session and an interactive talk at Magoodhoo Beach, guiding attendees in exploring feminine strength and emotional balance. Meanwhile, Shane Seery, an award-winning executive health coach, offered functional movement coaching on the resort’s tennis courts, combining personalised support with outdoor flow.
On June 20th, 88 team members took part in a sunrise yoga session led by the resort’s spa team. This gathering aligned with the global theme ‘Yoga for One Earth, One Health,’ highlighting the resort’s commitment to wellbeing as a shared value among both staff and guests.
The week concluded on International Yoga Day (June 21st) with a serene sunrise yoga and wellness ceremony at Turtle Beach. Facing the Indian Ocean, participants welcomed the day in stillness and unity.
Through Wellness in Motion Week, Sun Siyam Iru Veli underscored its dedication to offering meaningful, restorative experiences where nature, culture, and conscious living converge. From sunrise yoga sessions and barefoot beach runs to expert-led coaching and immersive spa rituals, the resort continues to redefine island wellness and rejuvenation.
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