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Maldives sponsors La Liga club Celta Vigo to strengthen sports tourism appeal

Published

6 years ago

October 5, 2019

Maldives has announced plans to sponsor La Liga club Celta Vigo, as part of the destination’s newfound push into sports tourism.

Under the partnership, the official ‘Visit Maldives’ branding will be featured on Celta jersey, stadium, practice kit and boards.

Celta will also provide assistance in developing football in the Maldives. Two Maldivian kids — Aiham Ibrahim and Hussain Aaish from Ghaazee School — have already been chosen to train at Celta Vigo’s academy.

The selection was made based on their performance during the Kids Football Fiesta on October 2 — a football tournament organised as part of the World Tourism Day 2019 celebrations in the Maldives. Former Real Madrid and Spanish defender Míchel Salgado oversaw the selection.

Celta is a Spanish professional football club based in Vigo, Galicia, currently playing in La Liga. It was founded on August 23, 1923 following the merger of Real Vigo Sporting and Real Fortuna Football Club.

Nicknamed Os Celestes (The Sky Blues), they play in sky blue shirts and socks along with white shorts. The club’s home stadium is the Abanca-Balaídos, which seats 29,000 spectators.

Celta have never won the league title nor Copa del Rey, although they have reached the final three times in the latter. One of the team’s best seasons was 1970–71, when they finished unbeaten at home and were known as the “giant-killers”. Celta came sixth that season and qualified for the UEFA Cup for the first time.

The club finished in their best-ever position of fourth in 2002–03, qualifying for the 2003–04 UEFA Champions League, where they were eliminated by Arsenal in the Round of 16. In the 2016–17 UEFA Europa League, Celta reached the semi-finals of the UEFA Europa League for the first time, losing to Manchester United.

This partnership with an international football club comes amidst a newfound push by the Maldives into sports tourism.

The island nation’s official tourism promotion body had earlier announced plans to look beyond the Maldives’ longstanding selling points of ‘Sun, Sand and Sea’ and venture into MICE, cultural and sports tourism.

The Maldives has been known as ‘The Sunny Side of Life’ for decades, owing to its monsoon-based climate, as well as the pristine white sand beaches and clear blue waters.

However, with recent changes in tourist demographics and the introduction of more affordable products such as guesthouses, there is a need to diversify the Maldives’ branding.

The government had earlier said cultural tourism would play an important role in developing the Maldives’ tourism industry. However, a concrete step has yet been taken to realise those objectives.

Maldives has welcomed over a million tourists this year, as the destination attempts to reach an ambitious target of 1.5 million visitors over the next three months.

The one millionth visitor of the year arrived in the Maldives on August 2 — a month ahead of last year. In 2018, the one millionth mark was reached on September 9, whilst it was celebrated in October the previous year.

According to official figures, total arrivals for the past seven months of the year increased by 17.2 per cent to reach 994,733 compared to the same period last year.

Maldives welcomed a record 1.4 million tourists in 2018. It was a 6.8 per cent increase from the 1,389,542 tourists that chose to holiday in the Maldives in 2017.

Meanwhile, government has revised its forecast for the number of tourists visiting the island nation this year, increasing the estimate to a record 1.6 million from 1.5 million.

This positive growth in the tourism industry comes amidst concerns by private organisations representing industry stakeholders such as the Maldives Association of Travel Agents and Tour Operators (MATATO) over the lack of effort and budget to promote the Maldives as a destination.

These concerns come as the world-famous holiday destination struggles to match an increased bed capacity.

Over the past few years, dozens of uninhabited islands have been leased to local and foreign resort developers. Several international brands have entered into the market, increasing the number of resorts to more than 130. That number is set to increase as another 20 resorts are expected to open over the next two years.

Along with the new resort openings come the challenge of increasing demand from budget travellers who choose guesthouses over luxury resorts that the Maldives is known for. The guesthouse sector has rapidly expanded with over 500 guesthouses in operation today.

The previous government announced steps to maintain a structured growth in tourism, including a slowdown in leasing islands for resort development and increased marketing efforts in key markets such as China and the Middle East in order to reach an ambitious target of a record 1.5 million tourist arrivals this year.

Meanwhile, the new government has pledged to ramp up tourism promotion.

Reflecting the new government’s pledge, the state budget for 2019 includes MVR 104,200,000 (USD 6.7 million) for tourism promotion, up from MVR 34,733,333 (USD 2.2 million) this year and the previous year.

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InterContinental Maldives Maamunagau unveils Spooktacular Halloween celebration

Published

29 mins ago

October 16, 2025

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InterContinental Maldives Maamunagau Resort is set to transform into a realm of moonlit enchantment this October, unveiling a Spooktacular line-up of Halloween-inspired experiences for guests of all ages. From imaginative family activities to elegant soirées, each detail has been meticulously curated to reflect the spirit of the season in true InterContinental style.

From 29 to 31 October 2025, the resort will come alive with immersive entertainment, themed dining, and creative experiences that blend playful charm with refined sophistication.

At Planet Trekkers, younger guests will enjoy a series of interactive and artistic workshops, including Creepy House Decorations, Pirate Sword-Making, T-Shirt Painting, and Pumpkin Carving — designed to inspire creativity and family connection. As night falls, the fun continues with Kids’ Movie Nights, trick-or-treat adventures, and a lively Spooktacular Kids’ Disco under the island’s starry sky.

For adults, the celebrations take on an air of indulgent elegance. Spooky Mixology Hours at the Pool Bar will offer hauntingly beautiful cocktails accompanied by chilled island rhythms. Culinary experiences reach new heights with The Dark Harvest: A Zombie-Inspired Dinner at The Lighthouse Beach and Secrets of the Cellar: A Wine Pairing Dinner at The Retreat — both five-course affairs that reinterpret Halloween dining through refined artistry and flavour.

The festivities culminate on 31 October with an all-day celebration, beginning with a vibrant Pool Party and leading into Feast of the Shadows: Beach BBQ, where guests can dine by firelight and the ocean breeze. The evening concludes with the Halloween DJ Party at Café Umi Beach, where guests are invited to dance beneath the stars as the rhythm of the waves meets the beat of the night.

Through this curated collection of events, InterContinental Maldives Maamunagau Resort captures the true essence of Halloween — a seamless blend of mystery, sophistication, and wonder.

Featured

Intimate, infinite, unscripted: Valentine’s at The Nautilus Maldives

Published

1 hour ago

October 16, 2025

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This Valentine’s Day, The Nautilus Maldives invites guests to immerse themselves in Unwritten Nights — a celebration of love that unfolds freely, without schedules or scripts. At this ultra-luxury bohemian private island retreat, romance flows at its own pace: barefoot dinners beneath a canopy of stars, candlelight shimmering across the lagoon, and timeless moments that belong entirely to those who share them.

At the heart of Unwritten Nights lies a one-of-a-kind experience designed for a single couple. From sunrise yoga and sound healing on a secluded sandbank to an intimate art of chocolate alchemy workshop and a private starlit yacht dinner curated by a personal chef, each element is shaped by spontaneity and personal expression — a love story written only once.

As evening descends, Solasta Spa transforms into a sanctuary of stillness and connection. Signature rituals such as Unison Flow and Whispers of Harmony blend touch, aroma, and sound in perfect synchrony, while Eternal Embrace and Moonlit Renewal offer sensual, candlelit journeys of renewal and intimacy.

Dining at The Nautilus redefines freedom, with no menus or fixed hours. Each meal becomes a surprise — from champagne degustation menus at Zeytoun to barefoot dinners on Thyme Beach or secluded sandbank feasts beneath the brilliance of the Milky Way.

While couples embrace tranquillity, young guests are invited to explore Young Wonderers — a world of discovery, creativity, and island adventure designed to ignite imagination and joy.

At The Nautilus, Valentine’s is not bound by time or convention; it is a feeling — a celebration of love, freedom, and connection in all its forms.

Cooking

Flavours of Japan light up Maldives: Sun Siyam Iru Fushi’s International Chefs Day experience

Published

5 hours ago

October 16, 2025

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Sun Siyam Iru Fushi will mark International Chefs Day with a week-long celebration of Japanese artistry and flavour from 20th to 25th October 2025. The resort will host acclaimed Japanese Chef Junichi “JT” Tanaka, owner of Binchō Tanaka, and Sake Sommelier Yasuyuki “Sakeyasu” Suzuki for an exclusive series of culinary experiences.

Originating from Japan’s Izu Peninsula, Binchō Tanaka reflects the quiet philosophy of Sumibi Kappo—a charcoal-inspired cuisine that embodies harmony with nature. At Iru Fushi, Chef JT and Sommelier Sakeyasu will present an immersive omakase experience where Japanese sake and tea converge with fire and fermentation beneath the Maldivian sky.

Chef JT, whose career spans Japan, Jamaica, New York, and Australia, is recognised for his soulful omakase creations that blend tradition, wellness, and artistry. Joining him, Sommelier Sakeyasu—America’s first certified sake sommelier and a prominent figure in New York’s dining scene—will curate refined pairings showcasing precision, balance, and craftsmanship.

Guests will enjoy two signature events: an Artisanal Sake and Craft Brew Tea Pairing Dinner at Islander’s Grill, and an intimate beachside dinner under the stars. Each will celebrate the essence of Japanese culinary mastery in a Maldivian island setting.

The collaboration will feature Binchō Tanaka’s refined dishes paired with the renowned sake of Tanaka Shuzo—who recently revived the traditional kimoto fermentation method after 67 years—and the innovative craft brew teas of Marushichi Seicha. Together, they will capture the spirit of Izu in the Maldives through a fusion of fire, fermentation, and leaf.

To commemorate International Chefs Day, Chef JT will also conduct an exclusive workshop for Iru Fushi’s culinary team, offering hands-on training and sharing his culinary philosophy to inspire creativity and elevate the resort’s gastronomic craft.

“At Sun Siyam Iru Fushi, we are proud to celebrate International Chefs Day not only by delighting our guests but also by investing in the growth and creativity of our culinary team,” said Abdulla Atham, Resort Manager at Sun Siyam Iru Fushi. “Welcoming Chef JT and Yasuyuki Suzuki to share their expertise is a true honour. Their passion for Japanese gastronomy perfectly complements our vision of delivering experiences that are authentic, inspiring, and crafted with heart.”

Part of Sun Siyam Resorts’ (r)evolution, Iru Fushi stands as the only resort within The Luxury Collection—a portfolio inspired by the elements and dedicated to delivering exceptional guest experiences.