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Maldives sponsors La Liga club Celta Vigo to strengthen sports tourism appeal

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Maldives has announced plans to sponsor La Liga club Celta Vigo, as part of the destination’s newfound push into sports tourism.

Under the partnership, the official ‘Visit Maldives’ branding will be featured on Celta jersey, stadium, practice kit and boards.

Celta will also provide assistance in developing football in the Maldives. Two Maldivian kids — Aiham Ibrahim and Hussain Aaish from Ghaazee School — have already been chosen to train at Celta Vigo’s academy.

The selection was made based on their performance during the Kids Football Fiesta on October 2 — a football tournament organised as part of the World Tourism Day 2019 celebrations in the Maldives. Former Real Madrid and Spanish defender Míchel Salgado oversaw the selection.

Celta is a Spanish professional football club based in Vigo, Galicia, currently playing in La Liga. It was founded on August 23, 1923 following the merger of Real Vigo Sporting and Real Fortuna Football Club.

Nicknamed Os Celestes (The Sky Blues), they play in sky blue shirts and socks along with white shorts. The club’s home stadium is the Abanca-Balaídos, which seats 29,000 spectators.

Celta have never won the league title nor Copa del Rey, although they have reached the final three times in the latter. One of the team’s best seasons was 1970–71, when they finished unbeaten at home and were known as the “giant-killers”. Celta came sixth that season and qualified for the UEFA Cup for the first time.

The club finished in their best-ever position of fourth in 2002–03, qualifying for the 2003–04 UEFA Champions League, where they were eliminated by Arsenal in the Round of 16. In the 2016–17 UEFA Europa League, Celta reached the semi-finals of the UEFA Europa League for the first time, losing to Manchester United.

This partnership with an international football club comes amidst a newfound push by the Maldives into sports tourism.

The island nation’s official tourism promotion body had earlier announced plans to look beyond the Maldives’ longstanding selling points of ‘Sun, Sand and Sea’ and venture into MICE, cultural and sports tourism.

The Maldives has been known as ‘The Sunny Side of Life’ for decades, owing to its monsoon-based climate, as well as the pristine white sand beaches and clear blue waters.

However, with recent changes in tourist demographics and the introduction of more affordable products such as guesthouses, there is a need to diversify the Maldives’ branding.

The government had earlier said cultural tourism would play an important role in developing the Maldives’ tourism industry. However, a concrete step has yet been taken to realise those objectives.

Maldives has welcomed over a million tourists this year, as the destination attempts to reach an ambitious target of 1.5 million visitors over the next three months.

The one millionth visitor of the year arrived in the Maldives on August 2 — a month ahead of last year. In 2018, the one millionth mark was reached on September 9, whilst it was celebrated in October the previous year.

According to official figures, total arrivals for the past seven months of the year increased by 17.2 per cent to reach 994,733 compared to the same period last year.

Maldives welcomed a record 1.4 million tourists in 2018. It was a 6.8 per cent increase from the 1,389,542 tourists that chose to holiday in the Maldives in 2017.

Meanwhile, government has revised its forecast for the number of tourists visiting the island nation this year, increasing the estimate to a record 1.6 million from 1.5 million.

This positive growth in the tourism industry comes amidst concerns by private organisations representing industry stakeholders such as the Maldives Association of Travel Agents and Tour Operators (MATATO) over the lack of effort and budget to promote the Maldives as a destination.

These concerns come as the world-famous holiday destination struggles to match an increased bed capacity.

Over the past few years, dozens of uninhabited islands have been leased to local and foreign resort developers. Several international brands have entered into the market, increasing the number of resorts to more than 130. That number is set to increase as another 20 resorts are expected to open over the next two years.

Along with the new resort openings come the challenge of increasing demand from budget travellers who choose guesthouses over luxury resorts that the Maldives is known for. The guesthouse sector has rapidly expanded with over 500 guesthouses in operation today.

The previous government announced steps to maintain a structured growth in tourism, including a slowdown in leasing islands for resort development and increased marketing efforts in key markets such as China and the Middle East in order to reach an ambitious target of a record 1.5 million tourist arrivals this year.

Meanwhile, the new government has pledged to ramp up tourism promotion.

Reflecting the new government’s pledge, the state budget for 2019 includes MVR 104,200,000 (USD 6.7 million) for tourism promotion, up from MVR 34,733,333 (USD 2.2 million) this year and the previous year.

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OBLU NATURE Helengeli by SENTIDO unveils chef-led 9-Hands Dinner experience

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OBLU NATURE Helengeli by SENTIDO has announced a 9-Hands Dinner event scheduled to take place from 25 to 27 May, offering a curated dining experience as part of its guest programme.

The event will feature a multi-course menu developed by three chefs representing Egypt, Madeira and the Maldives. Each chef will present dishes reflecting their respective culinary backgrounds, combining different techniques and flavour profiles within a single dining concept.

The dinner is positioned as an interactive culinary experience, bringing together elements of storytelling and presentation alongside the menu. According to the resort, the concept is designed to highlight both innovation and traditional influences in cuisine.

The experience will be included within the resort’s plan for in-house guests, forming part of the overall stay offering.

Commenting on the event, General Manager Alain Trefois stated that the initiative reflects the resort’s focus on expanding guest experiences beyond standard dining formats. He noted that the event provides an opportunity for guests to engage with culinary presentation in a structured setting.

Anupam Banerjee, Vice President Food & Beverage at Atmosphere Core, said the collaboration brings together different culinary influences, combining regional ingredients and techniques into a single dining programme.

Located in North Malé Atoll, OBLU NATURE Helengeli by SENTIDO is known for its house reef and marine environment, offering a range of activities alongside its accommodation and dining options.

The resort has indicated that availability for the 9-Hands Dinner event will be limited, with advance booking recommended for guests wishing to attend.

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Sun Siyam Vilu Reef rolls out Wellness Week from 15–22 June

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Sun Siyam Vilu Reef, part of the Privé collection within the House of Siyam, has announced plans to host a Wellness Week from 15 to 22 June 2026, in conjunction with Global Wellness Week. The programme will be led by international creative and fitness practitioner Ilariia Auvitu.

Ilariia Auvitu, whose background spans multiple countries and disciplines including acting, modelling and fitness, will guide a series of sessions focused on structured wellbeing practices. Her approach combines physical activity with routines aimed at supporting mental balance.

A key component of the programme is the Tech-Free Sunrise Yoga and Breathwork Ritual. The session is designed to provide a period of structured activity without digital devices, with a focus on breath control and guided movement aimed at supporting mental regulation.

The schedule will also include Morning Yoga with Flow sessions, intended to establish physical rhythm and energy for the day. In addition, Pool Fitness sessions will be conducted in the resort’s pool area, offering water-based exercise.

Selected evenings will feature Sunset Pilates and Stretching sessions. These will include low-impact exercises focused on strength and flexibility, followed by guided stretching.

Through the Wellness Week programme, Sun Siyam Vilu Reef is offering a series of activities aligned with the observance of Global Wellness Week, combining structured fitness sessions with a setting designed to support rest and recovery.

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Baros Maldives unveils reef-focused ‘Fully Ocean’ programme

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Baros Maldives has announced “Fully Ocean”, a week-long programme of marine conservation, education and guided activities scheduled from 1 to 8 June 2026.

The programme coincides with World Reef Awareness Day on 1 June and World Oceans Day on 8 June. It is positioned as an initiative to involve guests directly in conservation efforts, allowing them to participate alongside the resort’s marine team in activities focused on reef protection.

According to General Manager Ibrahim Shijah, the programme builds on the resort’s long-standing focus on reef conservation and aims to position guests as participants in that effort. Baros Maldives, which first opened in 1973, is among the early resorts in the country to implement a structured reef restoration programme. The property, which is Maldivian-owned, has maintained ongoing work through resident marine biologists and operational practices aimed at reducing environmental impact.

The “Fully Ocean” programme will run as a structured schedule of activities throughout the week.

On 1 June, the programme will begin with a guided house reef tour, followed by an information session for guests to register for activities. The day will conclude with night snorkelling.

On 2 June, activities will focus on coral restoration. Led by marine biologist Carissa Cabrera, the programme will include a snorkelling safari and workshops on coral restoration methods. Guests will have the option to participate in coral planting or sponsor coral frames.

On 3 June, a fish-focused programme will include identification workshops and in-water sessions for divers and snorkellers. The afternoon will feature activities in the Palm Garden, including educational games and painting sessions, followed by night snorkelling.

On 4 June, activities will focus on reef ecosystems. The programme will include guided dives under the Microlife Finders initiative, snorkelling safaris and low tide exploration of marine species such as shells and sea cucumbers. The day will conclude with a “Glow in the Dark” session, combining a presentation with a UV-assisted night snorkelling experience.

On 5 June, marking World Environment Day, the programme will include a guided nature walk around the island and a photography competition titled “Maldivian Treasures”. A second “Glow in the Dark” session will be held in the evening.

On 6 June, the schedule will include guided reef tours and night snorkelling.

On 7 June, designated as Turtle Day, the programme will feature activities led by the Olive Ridley Project, including awareness sessions and workshops on turtle conservation and responsible interaction.

On 8 June, the programme will conclude with a guided reef tour, a reef clean-up activity and a final night snorkelling session.

Some activities during the programme will be complimentary, while others will be offered at an additional charge. Booking and programme details are available through the resort.

The “Fully Ocean” initiative will coincide with Baros Maldives’ “Endless Summer” offer, running from May to October 2026. During this period, the resort is promoting travel during the off-peak season, when marine conditions attract species such as manta rays and whale sharks to nearby atolls.

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