Featured
Maldives sponsors La Liga club Celta Vigo to strengthen sports tourism appeal
Maldives has announced plans to sponsor La Liga club Celta Vigo, as part of the destination’s newfound push into sports tourism.
Under the partnership, the official ‘Visit Maldives’ branding will be featured on Celta jersey, stadium, practice kit and boards.
Celta will also provide assistance in developing football in the Maldives. Two Maldivian kids — Aiham Ibrahim and Hussain Aaish from Ghaazee School — have already been chosen to train at Celta Vigo’s academy.
The selection was made based on their performance during the Kids Football Fiesta on October 2 — a football tournament organised as part of the World Tourism Day 2019 celebrations in the Maldives. Former Real Madrid and Spanish defender Míchel Salgado oversaw the selection.

Celta is a Spanish professional football club based in Vigo, Galicia, currently playing in La Liga. It was founded on August 23, 1923 following the merger of Real Vigo Sporting and Real Fortuna Football Club.
Nicknamed Os Celestes (The Sky Blues), they play in sky blue shirts and socks along with white shorts. The club’s home stadium is the Abanca-Balaídos, which seats 29,000 spectators.
Celta have never won the league title nor Copa del Rey, although they have reached the final three times in the latter. One of the team’s best seasons was 1970–71, when they finished unbeaten at home and were known as the “giant-killers”. Celta came sixth that season and qualified for the UEFA Cup for the first time.
The club finished in their best-ever position of fourth in 2002–03, qualifying for the 2003–04 UEFA Champions League, where they were eliminated by Arsenal in the Round of 16. In the 2016–17 UEFA Europa League, Celta reached the semi-finals of the UEFA Europa League for the first time, losing to Manchester United.
This partnership with an international football club comes amidst a newfound push by the Maldives into sports tourism.
The island nation’s official tourism promotion body had earlier announced plans to look beyond the Maldives’ longstanding selling points of ‘Sun, Sand and Sea’ and venture into MICE, cultural and sports tourism.
The Maldives has been known as ‘The Sunny Side of Life’ for decades, owing to its monsoon-based climate, as well as the pristine white sand beaches and clear blue waters.
However, with recent changes in tourist demographics and the introduction of more affordable products such as guesthouses, there is a need to diversify the Maldives’ branding.
The government had earlier said cultural tourism would play an important role in developing the Maldives’ tourism industry. However, a concrete step has yet been taken to realise those objectives.
Maldives has welcomed over a million tourists this year, as the destination attempts to reach an ambitious target of 1.5 million visitors over the next three months.
The one millionth visitor of the year arrived in the Maldives on August 2 — a month ahead of last year. In 2018, the one millionth mark was reached on September 9, whilst it was celebrated in October the previous year.
According to official figures, total arrivals for the past seven months of the year increased by 17.2 per cent to reach 994,733 compared to the same period last year.
Maldives welcomed a record 1.4 million tourists in 2018. It was a 6.8 per cent increase from the 1,389,542 tourists that chose to holiday in the Maldives in 2017.
Meanwhile, government has revised its forecast for the number of tourists visiting the island nation this year, increasing the estimate to a record 1.6 million from 1.5 million.
This positive growth in the tourism industry comes amidst concerns by private organisations representing industry stakeholders such as the Maldives Association of Travel Agents and Tour Operators (MATATO) over the lack of effort and budget to promote the Maldives as a destination.
These concerns come as the world-famous holiday destination struggles to match an increased bed capacity.
Over the past few years, dozens of uninhabited islands have been leased to local and foreign resort developers. Several international brands have entered into the market, increasing the number of resorts to more than 130. That number is set to increase as another 20 resorts are expected to open over the next two years.
Along with the new resort openings come the challenge of increasing demand from budget travellers who choose guesthouses over luxury resorts that the Maldives is known for. The guesthouse sector has rapidly expanded with over 500 guesthouses in operation today.
The previous government announced steps to maintain a structured growth in tourism, including a slowdown in leasing islands for resort development and increased marketing efforts in key markets such as China and the Middle East in order to reach an ambitious target of a record 1.5 million tourist arrivals this year.
Meanwhile, the new government has pledged to ramp up tourism promotion.
Reflecting the new government’s pledge, the state budget for 2019 includes MVR 104,200,000 (USD 6.7 million) for tourism promotion, up from MVR 34,733,333 (USD 2.2 million) this year and the previous year.
Featured
ELE|NA marks World Asthma Day with guided wellness experiences
ELE|NA marked World Asthma Day with a series of wellness activities across its properties, focusing on the role of breath in overall wellbeing.
The programme was designed to highlight the connection between breathing, movement and daily health practices. According to the company, the initiative aimed to position respiratory health as an integral part of routine wellness rather than a purely clinical concern.
Activities began with guided breath awareness sessions combined with stretching exercises. These sessions focused on controlled movement and breathing techniques intended to improve mobility and support more regulated breathing patterns. The approach was structured to help participants reduce tension and restore a steady physical rhythm.
The programme also included Floating Sound Healing sessions, where participants were positioned on water while exposed to therapeutic sound frequencies. The sessions were designed to support relaxation and mental focus through controlled sensory input.
The overall programme combined breathwork, movement and sound-based therapy as part of a structured wellness approach. ELE|NA indicated that these practices were intended to support awareness, relaxation and physical balance.
The company operates across 12 properties, including OZEN RESERVE BOLIFUSHI, OZEN LIFE MAADHOO, OBLU SELECT Sangeli, OBLU SELECT Lobigili, OBLU XPERIENCE Ailafushi, VARU by Atmosphere, OBLU NATURE Helengeli by SENTIDO and RAAYA by Atmosphere, as well as properties in India.
Through the initiative, ELE|NA presented its wellness framework as extending beyond spa treatments, incorporating routine practices centred on breathing, movement and relaxation.
Action
Holiday Inn Resort Kandooma Maldives offers Dive Free programme
Holiday Inn Resort Kandooma Maldives is offering guests access to a range of dive sites in South Malé Atoll through its Dive Free programme, aimed at divers seeking structured and accessible diving experiences during their stay.
Located approximately 45 minutes by speedboat from Velana International Airport, the resort provides proximity to multiple dive sites within a 10 to 30-minute boat radius. The surrounding waters are known for varied reef structures, current-driven channels and regular marine life encounters, allowing for multiple dives per day.
The Dive Free programme is available to guests staying three nights or more, offering up to two complimentary scuba dives per day for up to two certified divers per villa.
According to Dive Centre Manager Ibrahim Shaan, the location enables access to a range of dive environments within a short distance, including reef and channel dives. He noted that sites such as Kandooma Thila can be reached within minutes, while additional sites offering different conditions are accessible within half an hour.
Director of Marketing and Sustainability Sharon Garrett stated that the programme is designed to integrate diving into the overall guest experience, reducing both time and cost considerations for certified divers.
Water conditions in the area remain suitable for diving throughout the year, with visibility often exceeding 20 metres. The dive sites accessible from the resort include:
- Kandooma Thila, a coral-covered pinnacle known for sightings of reef sharks and eagle rays
- Guraidhoo Corner, a channel dive site with strong currents attracting schools of fish and larger species
- Cocoa Corner, featuring reef walls and drop-offs with occasional pelagic encounters
- Kuda Giri Wreck, a sheltered site with a wreck and reef supporting reef fish and macro life
- Kandooma Caves, characterised by overhangs and reef formations with diverse marine species
Additional nearby sites include Manta Point, Lhosfushi, Medhu Faru and Waggiri, offering a mix of reef and channel diving, with seasonal manta ray sightings.
The resort operates a PADI five-star dive centre with guided excursions and access to multiple sites within short travel distances. The Dive Free programme is positioned as an option for divers seeking to maximise time in the water without the need for domestic transfers, providing direct access to dive locations from a single island base.
Featured
Grand Park Kodhipparu Maldives unveils Eid al-Adha experience
Grand Park Kodhipparu Maldives has introduced a curated Eid al-Adha offering aimed at travellers seeking a structured yet flexible way to mark the occasion in a resort setting.
Branded “Island Celebrations: Eid – Connect in Paradise”, the experience is positioned for guests from the Middle East, North Africa and Asia, with a focus on shared experiences, personal time and engagement with the surrounding environment.
Located approximately 20 minutes by speedboat from Velana International Airport, the resort is accessible for short-stay and family travel during peak holiday periods. The property features 120 beach and overwater villas, alongside an overwater spa, house reef and multiple dining outlets.
The Eid experience will begin with an in-villa welcome offering, including Arabic sweets, dates and fruit. The programme is structured around a series of optional activities rather than a fixed schedule. These include lagoon-based experiences, daily yoga sessions at sunrise and sunset, spa treatments, sunset cruises and dining options designed for private or shared settings.
The resort has indicated that the programme is intended to allow guests to engage with activities at their own pace, rather than follow a defined itinerary.
In line with the preferences of Muslim travellers, the resort has incorporated halal-friendly dining options, flexible meal arrangements and an expanded range of non-alcoholic beverages. Villa layouts are also designed to support privacy.
Grand Park Kodhipparu Maldives has reported guest ratings of 9.2 out of 10 on halal travel platforms, reflecting demand within this segment.
The introduction of the Eid programme aligns with broader trends in the Maldives tourism sector, where travel experiences are increasingly structured around personalisation, cultural considerations and smaller-scale experiences.
-
Cooking1 week agoYou & Me Maldives announces gourmet week with Chef Andrea Berton
-
Awards1 week agoAnantara Kihavah Maldives Villas named to 2026 T+L 500 list
-
News7 days agoGrand Park Kodhipparu introduces Maldives’ first resort membership concept
-
News6 days agoAngsana Velavaru introduces curated day visit packages
-
Awards1 week agoFamily Fun Summer returns to JW Marriott Maldives Resort & Spa
-
Action1 week agoSiyam World expands activity line-up with 3K run and race
-
News1 week agoMeyyafushi Maldives opens with focus on premium all-inclusive travel
-
Action6 days agoDhawa Ihuru to celebrate marine heritage with Rannamaari Dive Fest this May


