Business
Maldivian digital media pro Shafraz to speak at world’s premier travel blogger event

Renowned Maldivian digital media professional Mohamed Shafraz Hafiz has been announced as a speaker at one of the premier travel blogger events in the world.
Shafraz, who currently serves as the Deputy Director of Digital Marketing and Social Media for Kandima Maldives, will join 12 other highly skilled professionals at TBEX Europe 2020, to be held from March 10-13, 2020 in Catania, Sicily, Italy.
He will share the stage with Paul Johnson, Editor of ‘A Luxury Travel Blog‘, the world’s premier blog that targets luxury travel. The duo will talk about how to pitch to luxury hotel brands.
One of the most highly experienced and innovative digital media professionals in the Maldives, Shafraz had previously served as a consultant for Maldives Marketing and Public Relations Corporation (MMPRC), the country’s official tourism promotion body.
He also describes himself as a destination promoter, new media explorer, author, social media nut and a proud father.
As a tourism promoter, Shafraz says he follows three key principles: integrating and converging different to optimize for the best result; making use of social media platforms as an honest marketing and sales tool; and always being on the lookout for new technology that seems to be changing daily whilst always being open to thinking out of the box.
The first round of speakers at TBEX Europe 2020 is a collection of 12 highly skilled professionals who will provide travel media – including tourism brands, content creators, influencers and vloggers – with constructive information, tools, and innovative strategies for success in the current travel and tourism space.
In addition to Shafraz and Johnson, the conference will feature:
- Eulanda and Omo Osagiede: co-founders of Hey! Dip Your Toes In, an award-winning blog which promotes creative digital content with a focus on global travel and food culture.
- Catharina Fischer: one of the leading experts in influencer marketing and a digital leader with over 10 years of experience in tourism.
- Lou Mongello: host of WDW Radio, an award-winning podcast (once ranked #2 overall on iTunes and named Best Travel Podcast for nine consecutive years) about the Disney Parks and movies, Marvel, and Star Wars.
- TJ Lee: host of the Cutest Travel & Food Show on Youtube with more than 300K subscribers and 1.6 million monthly views.
- Anton Diaz: founder of Our Awesome Planet, the number #1 food and travel media in the Philippines with millions of followers and readers.
- Fiona Anderson: a PR professional with over 20 years of experience, spanning corporate, lifestyle and travel spheres.
- Chris “Mercer” Mercer: co-founder of MeasurementMarketing.io.
- Zoe Cairns: highly respected and proficient international social media speaker, trainer and consultant.
- Arlo Hemphill: Senior Oceans Campaigner with Greenpeace.
TBEX’s 22nd travel bloggers conference in Catania, Sicily will also provide a wealth of information for industry travel and tourism providers on how to develop an effective online presence and work effectively with content creators.
Business
Villa Resorts hosts over 200 travel agents from India to showcase its transformation

Villa Resorts, a leading Maldivian resort group, recently hosted a series of events for over 200 travel agents from India.
The events were held to highlight the company’s recent rebranding and to familiarise travel agents with the significant changes made as part of its strategic Blue Ocean Shift.
Villa Resorts has a significant market presence in India, and the events were part of the company’s ongoing efforts to work closely with its partners to showcase its transformation and enhancements in its products and services.
The familiarisation events drew over 200 participants, making it one of the largest series of events for travel agents ever hosted by a Maldivian resort group.
Villa Resorts plans to continue hosting similar events throughout the coming year to promote its growing portfolio of resorts to the Indian market.
Business
‘Get Charged and Win’ promotion: Four draws, countless winners, more to go

The ‘Get Charged and Win’ promotion, which launched with great fanfare on June 23, continues to captivate audiences across the nation with its promise of incredible prizes and adrenaline-pumping excitement. As Coca-Cola moves forward, the company has announced not one, but four draws that have rewarded lucky winners with exciting prizes!
The ‘Get Charged and Win’ promotion has been a huge success, with dozens of lucky winners taking home amazing prizes, such as Benelli motorbikes, helmets, and Charged drink cases. The promotion, which started on June 23, has been attracting customers from all over the Maldives, who have been enjoying the refreshing taste of Charged caffeinated beverage and the thrill of scratching their cards to reveal their codes.
So far, four draws have taken place, each one broadcasted live on Television Maldives (TVM) at 9:30pm. The winners of the Benelli motorbikes were Mohamed Adam, MD Musharraf, Mohamed Rasel Hossain and Ahmed Zahir who were ecstatic to receive their prizes and thanked Charged for making their dreams come true. The winners of the helmets and drink cases were also delighted with their rewards and encouraged others to join the promotion.
But don’t worry if you haven’t won yet, because there are still more chances to win! The ‘Get Charged and Win’ promotion is not over yet. That means you still have time to grab your favourite Charged drink, scratch your card, and send your code to 2626 via SMS.
As the exciting journey continues, there are two main draws left in this thrilling event, scheduled for September 24 and October 20. You could be the next lucky winner of a Benelli Leoncino 250 motorbike! But the excitement doesn’t stop there; be sure to keep an eye out for the daily draws, with winners announced regularly on the @ChargedMaldives Instagram page. You could stand a chance to win a Charged branded helmet, or a Charged drink case.
Charged, a ground-breaking addition to Coca-Cola Maldives’ beverage portfolio, is available in 250 ml, in 100% recyclable aluminium cans, in line with our packaging strategy to use 100% recyclable packaging material. The caffeinated beverage is now widely available at major retail outlets, hotels, restaurants, and cafes throughout the Maldives.
Business
JEN Maldives Malé by Shangri-La unveils Oro’s 100% Arabica Rose Coffee

JEN Maldives Malé by Shangri-La has introduced a special coffee to their collection – Oro’s 100% Arabica Rose Coffee. This latest addition to the menu of Jen’s Kitchen On-the-Go aims to provide coffee lovers with the unique and delicate taste of Oro’s Arabica Rose.
The hotel was alive with excitement on Thursday evening with the launch of Oro’s 100% Arabica rose. Media personnel and coffee enthusiasts were treated to an exclusive tasting experience of freshly brewed Arabica Rose Coffee along with some tasty finger foods.
The highlight of the evening was a lucky draw giveaway, extending an invitation for all the guests to participate and win a Skechers Maldives voucher and coffee voucher from Jen’s Kitchen On-the-Go.
Oro’s Arabica Rose Coffee is now available at Jen’s Kitchen on-the-go. It is the perfect spot to refuel with coffee, tea, freshly squeezed juices, or a light bite. Customers can now enroll to become a Shangri-La Circle Member and earn points with every purchase at Jen’s Kitchen On- the-Go and enjoy the rewards at Shangri-La Hotels & Resorts worldwide.
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