Maldives Association of Travel Agents and Tour Operators (MATATO) has announced plans to host the third edition of the Maldives Travel Conference in November.

Themed around growth and sustainability, the third Maldives Travel Conference will take place on November 22. Registration for the conference is now open for all sectors of travel industry, with more than 250 people expected to attend the conference this year.

As part of the Maldives Travel Conference, the Pacific Asia Travel Association (PATA) will stage the second edition of the PATA Human Capacity Building Programme in the Maldives under the theme, ‘Growth Hacking: How to Scale Your Business Exponentially’.

In response to the success of the first ever PATA Human  Capacity Building Programme in Maldives in July 2017, the second edition of this intensive and interactive training programme will incorporate classroom interactions conducted by leading travel industry experts and practical sessions as well as networking opportunities.

The programme content is based on the successful PATA Academy event held at the association’s Engagement Hub in Bangkok. Participants will gain hands-on experience by working both individually and on team-based projects where presentations are shared at the end of the programme.

From this intensive high-value training, participants will take home practical marketing strategies to be applied and implemented in their respective organisations.

Launched in 2016 as part of the annual Maldives Travel Awards, the Maldives Travel Conference aims to create a platform in Maldives to lead international dialogue and debate on challenges and opportunities that the tourism industry unfolds.

In 2016, the conference focused on four main topics with the importance of promoting the Maldives overseas, changes to the nation’s luxury travel industry, the ongoing transformation of the archipelago’s tourism sector, and the opportunities and challenges faced by the industry.