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Fushifaru Maldives opens

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Fushifaru Maldives has welcomed the first group of guests.

Owned and operated by Fushifaru Investments, part of Muni Enterprises which has an existing portfolio of luxury safari boats and residences as well as a travel agency, the brand new resort of Fushifaru opened its shores to guests on Monday.

Located on the far north east border of the northern Lhaviyani atoll and accessible by a 35-minute seaplane flight from the Maldives main Velana International Airport, the exquisite island of Fushifaru is home to an extraordinary landscape above and below the waterline. With ‘Fushi’ meaning ‘island’ and ‘Faru’ meaning ‘reef’ in local Dhivehi language, Fushifaru is an ideal reflection of its name.

The island is uniquely positioned between two channels connecting the atoll’s inner lagoon to the vast Indian Ocean. The bigger of the two channels, Fushifaru Kandu is a national Marine Protected Area teeming with marine life. Fushifaru Kandu is home to three iconic dive sites including the renowned Fushifaru Thila, one of the Maldives most popular dive spots and a marine cleaning station where sums of cleaner fish attract the likes of manta rays, turtles and many more.

Only a few metres away is the island’s very own sandbank, perfect for desert island getaways and all day lounging.

The sandbank accessible from Fushifaru Maldives. PHOTO/ FUSHIFARU

Accommodation

Forty-nine beach and overwater villas exude luxurious coziness with carefully selected amenities. Various categories of villas face the Maakandu (open ocean), Etherevari (lagoon) or Kandu-Olhi (channel) reflecting designs inspired by their locations on the island.

Guests can choose from 18 beach villas with private plunge pool, 26 beach villas and five water villas, all with stunning outdoor bathrooms, large outdoor decking, 43” IPTV, Egyptian-cotton linen and 24-hour personalised ‘Resident’ service, the island’s very own butler service concept.

A beach pool villa at Fushifaru Maldives. PHOTO/ FUSHIFARU

Restaurants and Bars

Fushifaru has three food and beverage outlets that will take guests on a gastronomic journey starting at Korakali for an international breakfast, lunch and dinner, while Raakani Grill showcases signature Asian recipes with a focus on the finest local seafood. Fanihandhi Bar is perfect for catching some sun with a cocktail in hand or unwinding to a famous Maldivian sunset.

Guests can also choose from a variety of dining experiences such as a private sandbank picnic, dinner on the deck of your own villa or even aboard the resort’s private yacht. Your ‘Resident’ will stop at nothing to curate a truly memorable experience.

Destination dining at Fushifaru Maldives. PHOTO/ FUSHIFARU

Heylhi Spa

Heylhi Spa has five treatment rooms or sanctuaries that embody the spirit of rejuvenation; a concept inspired by the Cleaner Wrasse fish found commonly throughout the island’s reef. Designed with lush, green surroundings, the spa echoes its name Heylhi, which in Dhivehi refers to jungle-like vegetation found at the shoreline. Each treatment room resembles traditional Maldivian cottages, complete with outdoor garden bathrooms.

Through the island’s partnership with renowned UK well-being experts Aromatherapy Associates, combined with an indigenous product range from local artisans, Heylhi Spa is the beating heart of Fushifaru. 

Activities

From a state-of-the-art gym and multi-sports court, to paddle boarding, snorkelling, diving and semi-submarine expeditions, activities are endless at Fushifaru. For an insight into coral rehabilitation and marine education, a resident marine biologist is on hand to share lessons on conservation and conduct guided snorkelling tours around the island and nearby reefs.

Water sports at Fushifaru Maldives. PHOTO/ FUSHIFARU

Island Excursions

For a glimpse into island living and local culture, Fushifaru is only a 20-minute speedboat ride away from the atoll’s capital island Naifaru. For the last five years, Naifaru has been home to the atoll’s turtle conservation programme, championing numerous social and sustainability volunteer activities.

An 18-minute speedboat ride takes you to Felivaru where one of the Maldives largest fish canning factories is located.

The island of Hinnavaru is also just a 15-minute speedboat ride away, offering an immersive experience of local island life.

As Fushifaru begins welcoming guests, the resort has announced an introductory offer as well.

Under the offer, bookings made from now until the end of November for stays between November 1 to January 31, 2018 are eligible for discounts of up to 50 percent. The offer applies to all villa categories, but comes with a minimum stay requirement of three nights.

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BBM, Mamee Food Services partner to elevate Maldivian dining with Asian Cuisine Engagement Week

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Bestbuy Maldives (BBM), a key supplier to the Maldives’ hospitality industry, in partnership with Mamee Food Services, has launched the Asian Cuisine Engagement Week. The programme, running from 29th June to 4th July 2025, is designed to introduce premium Asian sauces to the Maldives foodservice sector and upskill culinary professionals.

The official launch was held on Monday at BBM’s venue partner, the Faculty of Hospitality and Tourism Studies (FHTS) at The Maldives National University (MNU). FHTS continues to be a key collaborator with BBM on industry events and culinary development. The event was attended by over 40 chefs from leading hotels and restaurants in Malé. Representatives from Mamee Food Services travelled to the Maldives to lead the session, which included live product demonstrations and technical training.

The focus of the initiative is the introduction of Mamee’s premium Asian sauces, including the Daebak range, which features a variety of Korean and East Asian flavours. The programme aims to support chefs in incorporating these new products into their menus, fostering innovation within commercial kitchens.

AVS Subrahmanyam, Chief Operating Officer of Bestbuy Maldives, commented on the initiative, stating, “Our goal is to be a strategic partner for the culinary community in the Maldives. This collaboration with Mamee Food Services is a direct reflection of that commitment. By providing access to new products and facilitating hands-on training, we are investing in the skills of chefs and supporting the evolution of menu offerings across the country. This initiative aligns with our broader strategy to continuously elevate the culinary standards in the Maldives.”

He added, “We believe that introducing high-quality, authentic Asian flavours through our partnership with a globally recognised brand like Mamee will provide a new dimension to the dining experience for tourists and locals alike. This reinforces BBM’s role as a trusted partner for global F&B brands seeking to make a mark in the Maldivian market.”

Jennifer Chee, Director of Food Service at Mamee Food Service, expressed her enthusiasm for the collaboration, stating, “We are incredibly excited to partner with Bestbuy Maldives to bring Mamee’s authentic Asian flavours to the vibrant culinary scene of the Maldives. This engagement week is a fantastic opportunity to showcase how our premium sauces, particularly the Daebak range, can inspire creativity and elevate dishes in professional kitchens.”

“We believe that by working directly with chefs and providing hands-on training, we can truly empower them to explore new culinary possibilities and deliver exceptional dining experiences to their guests. We look forward to seeing the innovative ways Maldivian chefs will incorporate our products.”

Following the launch in Malé, a dedicated follow-up session will be held at OBLU XPERIENCE Ailafushi for resort-based chefs. This session will include participation from properties within the Atmosphere Core group, providing hands-on training focused on the scalable integration of Mamee products into commercial resort kitchens.

Throughout the week, the culinary team from BBM and Mamee will conduct on-site visits and tastings at selected restaurants in Malé, offering further technical support and guidance.

This joint initiative between BBM and Mamee Food Services is set to drive menu innovation and provide culinary professionals in the Maldives with the tools and skills needed to meet evolving consumer tastes.

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2025 sees Maldives reach 1 million tourist mark in record time

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Maldives has welcomed its 1 millionth tourist of 2025 on 7th June 2025, the fastest that the country has achieved a million tourists in our nation’s history.

Kajal Singh, an Indian national, arrived in the Maldives today on IndiGo flight 6E 1131 at 12:55. She is visiting for her honeymoon at Bandos Maldives. This is her first trip to the Maldives.

Visit Maldives, in collaboration with the Ministry of Tourism and Environment and Maldives Airports Company Limited (MACL), hosted a special celebratory event at Velana International Airport to commemorate this remarkable achievement.

“This milestone fills us with immense pride, reflecting the successful culmination of our destination marketing initiatives that showcase the true essence of the Maldivian experience,” stated Minister for Tourism and Environment Thoriq Ibrahim. “Welcoming one million tourists with such unprecedented speed is a powerful indicator of our global appeal, and I extend my sincere appreciation to all the hardworking individuals across the tourism sector whose dedication made this achievement possible.”

In a gesture highlighting the nation’s commitment to environmental sustainability, the one millionth visitor, Kajal, was invited to participate in the “Five Million Trees Planting Program” initiated by President Dr. Mohamed Muizzu. Kajal planted a tree at Hulhulé as part of this nationwide effort to combat climate change, enhance biodiversity, and promote a greener Maldives for future generations.

“This achievement is a clear indicator that we are well on our way to attaining H.E President Dr Mohamed Muizzu’s national tourist arrival target of 2.3 million for this year,” said CEO & MD of MMPRC Ibrahim Shiuree. “We are thrilled to celebrate this milestone with all our stakeholders, whose dedication and hard work are invaluable. Our commitment doesn’t end here; we are continually working to enhance the Maldives’ tourism industry and ensure the Sunny Side of Life remains a dream destination for everyone.”

The arrival of the 1 millionth tourist in 2025 marks a proud moment for Maldivian tourism, symbolizing the robust momentum generated by MMPRC’s strategic promotional efforts. Building on the resounding success of the recent Arabian Travel Market (ATM) 2025, where the Maldives captivated the global travel trade community with its powerful and immersive showcase, this milestone highlights the effectiveness of our enhanced global visibility and affirmed key industry partnerships.

Complementing these efforts, the ongoing comprehensive Summer Campaign, with its multi-market strategy spanning Europe and key international markets, is actively driving increased visibility and stimulating early bookings for both the summer and upcoming winter seasons. MMPRC’s marketing initiatives such as high-impact campaigns, strategic partnerships, and targeted outreach are significantly enhancing the Maldives’ global brand, boosting booking confidence, and solidifying its position as a leading, year-round holiday destination.

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BBM: Stronger hospitality platform via Hotelier Maldives Awards, culinary development

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Since 1990, Bestbuy Maldives (BBM) has been at the core of the Maldives’ hospitality supply chain. More than a distributor, BBM has become a trusted partner in shaping talent, raising standards, and building long-term capacity across the industry.

That commitment continues in 2025 through its title sponsorship of the Hotelier Maldives Awards, and its growing investment in culinary development and cross-industry collaboration.

Supporting the Ecosystem, Not Just the Event

BBM is the preferred partner for over 60 international brands. However, its true value lies in how it supports the people behind the brands. From chefs and service staff to back-of-house professionals, BBM works across the sector to create real impact.

This year, the Hotelier Maldives Awards 2025 expands its recognition with four new categories:

  • Watersports Personality of the Year
  • Diving Personality of the Year
  • Airport Representative of the Year
  • Resort Manager of the Year

These additions reflect a simple belief. Everyone who shapes the guest experience deserves to be seen. Not just the visible few. Everyone.

Hotel Asia and the Rise of Culinary Confidence

For more than two decades, BBM has served as the main sponsor of the Hotel Asia Exhibition and International Culinary Challenge, endorsed by the World Association of Chefs Societies (WACS).

This platform has consistently raised the bar by bringing over 25 WACS A-Grade international jurors to the Maldives each year. Through this effort, local chefs get to test their skills on a global scale.

To further encourage excellence, BBM launched the Chairman’s Trophy, awarded annually to the most promising Maldivian chef:

  • 2023 — Chef Mohamed Adhil
  • 2024 — Chef Ahmed Mazim

Each name marks a growing movement. Maldivian chefs no longer compete to participate. They compete to win.

Backing Global Exposure for Local Talent

BBM has directly sponsored Maldivian chefs to represent the country at global events, including:

  • HOFEX 2017 in Hong Kong, where Chef Ahmed Fatheen and Chef Ismail Naseer earned silver
  • La Sial 2018 in Abu Dhabi, where Chef Mohamed Adhil won both gold and silver
  • FHA 2018 in Singapore, supporting emerging talent
  • Asian Pastry Cup 2018, where Chef Aminath Hameed was recognized as a pioneering female chef
  • Chinese Cuisine World Championship 2019, where Chef Ahmed Mazim won bronze
  • World Chefs Congress and Expo 2022, where BBM sponsored six MNU students under its Building Young Talent initiative

Creating Spaces for Knowledge Transfer

Beyond competitions, BBM hosts world-class chefs to lead pro bono Masterclasses, including:

  • Chef Bruno Ménard, holder of three Michelin stars
  • Chef Edwin Leow, gold medalist at the IKA Culinary Olympics

These sessions are designed to be open, practical, and rooted in the everyday reality of resort kitchens.

Recognition with Purpose

BBM’s sponsorship of the Hotelier Maldives Awards 2025 is part of a larger support system. These awards are not marketing. They are memories. They capture the faces, names, and efforts of those who make the Maldives one of the most admired hospitality destinations in the world.

“When people are seen, they rise,” said Ali Afrah Hassan, Head of HR, Admin, and Corporate Affairs at BBM. “This platform is our way of saying you matter. Not just once a year, but every day you show up to serve.”

Whether through product support, recognition, training, or infrastructure, BBM is building something larger than supply chains. It is helping shape the culture of Maldivian hospitality.

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