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Fushifaru Maldives opens

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Fushifaru Maldives has welcomed the first group of guests.

Owned and operated by Fushifaru Investments, part of Muni Enterprises which has an existing portfolio of luxury safari boats and residences as well as a travel agency, the brand new resort of Fushifaru opened its shores to guests on Monday.

Located on the far north east border of the northern Lhaviyani atoll and accessible by a 35-minute seaplane flight from the Maldives main Velana International Airport, the exquisite island of Fushifaru is home to an extraordinary landscape above and below the waterline. With ‘Fushi’ meaning ‘island’ and ‘Faru’ meaning ‘reef’ in local Dhivehi language, Fushifaru is an ideal reflection of its name.

The island is uniquely positioned between two channels connecting the atoll’s inner lagoon to the vast Indian Ocean. The bigger of the two channels, Fushifaru Kandu is a national Marine Protected Area teeming with marine life. Fushifaru Kandu is home to three iconic dive sites including the renowned Fushifaru Thila, one of the Maldives most popular dive spots and a marine cleaning station where sums of cleaner fish attract the likes of manta rays, turtles and many more.

Only a few metres away is the island’s very own sandbank, perfect for desert island getaways and all day lounging.

The sandbank accessible from Fushifaru Maldives. PHOTO/ FUSHIFARU

Accommodation

Forty-nine beach and overwater villas exude luxurious coziness with carefully selected amenities. Various categories of villas face the Maakandu (open ocean), Etherevari (lagoon) or Kandu-Olhi (channel) reflecting designs inspired by their locations on the island.

Guests can choose from 18 beach villas with private plunge pool, 26 beach villas and five water villas, all with stunning outdoor bathrooms, large outdoor decking, 43” IPTV, Egyptian-cotton linen and 24-hour personalised ‘Resident’ service, the island’s very own butler service concept.

A beach pool villa at Fushifaru Maldives. PHOTO/ FUSHIFARU

Restaurants and Bars

Fushifaru has three food and beverage outlets that will take guests on a gastronomic journey starting at Korakali for an international breakfast, lunch and dinner, while Raakani Grill showcases signature Asian recipes with a focus on the finest local seafood. Fanihandhi Bar is perfect for catching some sun with a cocktail in hand or unwinding to a famous Maldivian sunset.

Guests can also choose from a variety of dining experiences such as a private sandbank picnic, dinner on the deck of your own villa or even aboard the resort’s private yacht. Your ‘Resident’ will stop at nothing to curate a truly memorable experience.

Destination dining at Fushifaru Maldives. PHOTO/ FUSHIFARU

Heylhi Spa

Heylhi Spa has five treatment rooms or sanctuaries that embody the spirit of rejuvenation; a concept inspired by the Cleaner Wrasse fish found commonly throughout the island’s reef. Designed with lush, green surroundings, the spa echoes its name Heylhi, which in Dhivehi refers to jungle-like vegetation found at the shoreline. Each treatment room resembles traditional Maldivian cottages, complete with outdoor garden bathrooms.

Through the island’s partnership with renowned UK well-being experts Aromatherapy Associates, combined with an indigenous product range from local artisans, Heylhi Spa is the beating heart of Fushifaru. 

Activities

From a state-of-the-art gym and multi-sports court, to paddle boarding, snorkelling, diving and semi-submarine expeditions, activities are endless at Fushifaru. For an insight into coral rehabilitation and marine education, a resident marine biologist is on hand to share lessons on conservation and conduct guided snorkelling tours around the island and nearby reefs.

Water sports at Fushifaru Maldives. PHOTO/ FUSHIFARU

Island Excursions

For a glimpse into island living and local culture, Fushifaru is only a 20-minute speedboat ride away from the atoll’s capital island Naifaru. For the last five years, Naifaru has been home to the atoll’s turtle conservation programme, championing numerous social and sustainability volunteer activities.

An 18-minute speedboat ride takes you to Felivaru where one of the Maldives largest fish canning factories is located.

The island of Hinnavaru is also just a 15-minute speedboat ride away, offering an immersive experience of local island life.

As Fushifaru begins welcoming guests, the resort has announced an introductory offer as well.

Under the offer, bookings made from now until the end of November for stays between November 1 to January 31, 2018 are eligible for discounts of up to 50 percent. The offer applies to all villa categories, but comes with a minimum stay requirement of three nights.

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BBM: Stronger hospitality platform via Hotelier Maldives Awards, culinary development

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Since 1990, Bestbuy Maldives (BBM) has been at the core of the Maldives’ hospitality supply chain. More than a distributor, BBM has become a trusted partner in shaping talent, raising standards, and building long-term capacity across the industry.

That commitment continues in 2025 through its title sponsorship of the Hotelier Maldives Awards, and its growing investment in culinary development and cross-industry collaboration.

Supporting the Ecosystem, Not Just the Event

BBM is the preferred partner for over 60 international brands. However, its true value lies in how it supports the people behind the brands. From chefs and service staff to back-of-house professionals, BBM works across the sector to create real impact.

This year, the Hotelier Maldives Awards 2025 expands its recognition with four new categories:

  • Watersports Personality of the Year
  • Diving Personality of the Year
  • Airport Representative of the Year
  • Resort Manager of the Year

These additions reflect a simple belief. Everyone who shapes the guest experience deserves to be seen. Not just the visible few. Everyone.

Hotel Asia and the Rise of Culinary Confidence

For more than two decades, BBM has served as the main sponsor of the Hotel Asia Exhibition and International Culinary Challenge, endorsed by the World Association of Chefs Societies (WACS).

This platform has consistently raised the bar by bringing over 25 WACS A-Grade international jurors to the Maldives each year. Through this effort, local chefs get to test their skills on a global scale.

To further encourage excellence, BBM launched the Chairman’s Trophy, awarded annually to the most promising Maldivian chef:

  • 2023 — Chef Mohamed Adhil
  • 2024 — Chef Ahmed Mazim

Each name marks a growing movement. Maldivian chefs no longer compete to participate. They compete to win.

Backing Global Exposure for Local Talent

BBM has directly sponsored Maldivian chefs to represent the country at global events, including:

  • HOFEX 2017 in Hong Kong, where Chef Ahmed Fatheen and Chef Ismail Naseer earned silver
  • La Sial 2018 in Abu Dhabi, where Chef Mohamed Adhil won both gold and silver
  • FHA 2018 in Singapore, supporting emerging talent
  • Asian Pastry Cup 2018, where Chef Aminath Hameed was recognized as a pioneering female chef
  • Chinese Cuisine World Championship 2019, where Chef Ahmed Mazim won bronze
  • World Chefs Congress and Expo 2022, where BBM sponsored six MNU students under its Building Young Talent initiative

Creating Spaces for Knowledge Transfer

Beyond competitions, BBM hosts world-class chefs to lead pro bono Masterclasses, including:

  • Chef Bruno Ménard, holder of three Michelin stars
  • Chef Edwin Leow, gold medalist at the IKA Culinary Olympics

These sessions are designed to be open, practical, and rooted in the everyday reality of resort kitchens.

Recognition with Purpose

BBM’s sponsorship of the Hotelier Maldives Awards 2025 is part of a larger support system. These awards are not marketing. They are memories. They capture the faces, names, and efforts of those who make the Maldives one of the most admired hospitality destinations in the world.

“When people are seen, they rise,” said Ali Afrah Hassan, Head of HR, Admin, and Corporate Affairs at BBM. “This platform is our way of saying you matter. Not just once a year, but every day you show up to serve.”

Whether through product support, recognition, training, or infrastructure, BBM is building something larger than supply chains. It is helping shape the culture of Maldivian hospitality.

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Business

Dubai Chocolate Brownies in Maldives: BBM, Dreidoppel conclude pastry tour

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BBM’s exclusive Dreidoppel Demo Tour, led by Master Pâtissier Frankie Robin, concluded successfully on Apr 30th, after a 10-day pastry training series across 15 leading Maldivian resorts that requested the training. Two city bakeries were also trained on the 30th. The initiative brought together global expertise and a strong commitment to raising pastry standards in the local hospitality industry.

This year’s sessions focused on practical pastry solutions using Dreidoppel’s premium ingredient range to create Panettone, Dubai chocolate brownies, Mousses, Crème Brûlée, Fill & Gloss applications, and Caramel Chocolate Snacks.

A standout feature of the tour was the passion shown by young chefs across the islands.

Chef Frankie Robin remarked, “What truly impressed me was how prepared and passionate the young chefs were. Their eagerness to learn, experiment, and take their skills to world-class standards made every session an absolute joy.”

Grounded in real kitchen challenges—speed, flavour, and efficiency—Chef Frankie’s demos showcased how smart ingredient choices can drive both creativity and performance.

A.V.S. Subrahmanyam, Chief Operating Officer at BBM, added, “At BBM, we believe in more than just supplying ingredients—we are committed to the professional growth of the industry. Collaborations like this empower culinary teams with global techniques and greater confidence.”

The tour reflects BBM’s ongoing efforts to strengthen the Maldivian foodservice industry through knowledge-sharing and access to world-class products.

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BBM brings Vaseline, Hellmann’s, BRU Coffee to Maldives market

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Bestbuy Maldives (BBM) extended their strong and decades old partnership with Unilever International, by adding to their brand portfolio – Vaseline, Hellmann’s, and BRU Coffee for the Maldivian market.

The collaboration was announced at a Business gathering held at the Manhattan Business Hotel, attended by over 300 trade partners from across Maldives.

With this partnership, BBM strengthens its retail offerings across the Maldives archipelago. Vaseline, a trusted name in skincare, and Hellmann’s, known globally for quality food products, will now be available through BBM’s distribution network.

“Vaseline is a name that generations trust for skin care. And Hellmann’s is a global icon in flavours. We’re proud to bring both to shelves across the Maldives and enrich everyday living for our customers,” said Muksith Hussain, Business Head – Retail.

In the hospitality sector, BBM introduces Bru Coffee as an addition to its HORECA (Hotel, Restaurant, Café) offerings. BRU Coffee provides a quality beverage option for hotels, resorts, and restaurants across the Maldives.

“BRU is one of the most loved coffee brands in the region. With this launch, we’re giving our hospitality partners a versatile product that delivers on both taste and reliability that can be consumed as a beverage and for the purpose of dessert preparation, something they can serve with confidence,” said Hisham Girsy, Business Head – HORECA.

The gathering served as a platform for BBM to engage with its valued trade partners and introduce these new brands to the market.

A.V.S Subrahmanyam, Chief Operating Officer at BBM, remarked: “BBM is built on relationships. This event reflects our commitment to not just introduce great products but to support, connect, and elevate our trade partners. We’re in this together, and the journey ahead is promising.”

As BBM continues to grow its portfolio and global partnerships, the focus remains clear delivering excellence, building trust, and shaping the future of trade in the Maldives.

Bestbuy Maldives (BBM) is a leading distribution company in the Maldives, connecting international brands with local businesses across retail and hospitality sectors. With a customer-focused approach and extensive distribution network, BBM continues to be a trusted partner in the Maldivian market.

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