Connect with us

Featured

W Maldives partners with Reebok Women to redefine perfection via #PerfectNever campaign

Published

on

W Maldives has partnered with the famous Reebok Women sports brand to host prominent influencers from seven countries, to redefine the notion of perfection via #PerfectNever campaign.

On August 25-27, Reebok Women invited 12 ladies from Southeast Asia and the Pacific to W Maldives as the faces and voices of their #PerfectNever campaign in the region, with the aim of flipping the conventional notion of perfection. The influencers include:

These are influencers with a huge following on social media (approximately 7.7 million collectively) and admired for their flawless lifestyles. With the #PerfectNever campaign set in the perfect environment, the aim of the happening was to show that there are more to these women than the airbrushed images on their social media accounts – the grit and the determination that makes them human and ‘perfect’ in their own way.

During the three-day event, these women shared their life journey during both individual and sharing interview sessions. At the forefront of their minds were topics on comparing oneself to others, body shaming, bullying, personal insecurities and society’s definition of beautiful. Boundaries were also pushed with a 7am sunrise yoga session and a High Intensity Interval Training (HIIT) workout at sunset led by Reebok’s Ambassador Liv Lo. A combat workout was also conducted by W Maldives’ own fitness instructor Mark Angeles.

According to W Maldives, social media content generated during the event for #PerfectNever garnered a reach of 8,910,066 and 35,911,486 in impressions.

The actual #PerfectNever digital campaign launched on October 1 with a full video that summarises the #PerfectNever experience at W Maldives and a voiceover that encapsulates the campaign message. The influencers shared their #PerfectNever story through 60 seconds’ videos of their individual journeys; pictures of their perfect self and ‘tough fitness’ pictures of them geared in Reebok attire.

https://www.facebook.com/wmaldives/videos/10155712078700421/

An online contest is also organised for residents of Southeast Asia and the Pacific, in which they may enter by sharing their #PerfectNever stories online. The grand prize is an all-expense paid three-night stay at W Maldives for two, sponsored by both brands.

“We are excited to sponsor the Reebok’s Women new #PerfectNever marketing campaign, which resonates perfectly with the W Hotels’ lifestyle approach to delivering healthy lifestyle choices to their diverse W clientele. For W Maldives, this means applying our bold approach to wellness so any woman could look and feel good whenever she wants,” said Thomas Vaucouleur de Ville d’Avray, W Maldives’ General Manager.

W Maldives offers 77 escapes and suites located both ashore and overwater, including 28 Wonderful Beach Oasis, 46 Fabulous Overwater Oasis, 3 WOW Ocean Escape and one Extreme WOW Ocean Haven (the W brand’s interpretation of the Presidential Suite). Each chic and spacious escape features infinity plunge pool.

There is a mixture of six bars and restaurants at W Maldives. Kitchen, the all-day dining bistro, and Fire, where guests have their choice of four different barbecues, provide menus for everyone’s palate. Swim up to the pool bar Wet and order a light lunch. There is even a dining option on the resort’s private desert island, Gaathafushi, or Fish, the resort’s specialty seafood restaurant set over the water and under the stars. Fifteen Below is the only underground club in the Maldives, with its own resident DJ and a sushi bar Sushi Beat.

Guests can also spoil themselves with a selection of over 125 treatments at the award-winning overwater Away Spa.

Featured

Experience All the Magic of Easter Candyland at Fairmont Maldives, Sirru Fen Fushi

Published

on

As the spring sunshine sparkles on the gentle waves of the Indian Ocean, Fairmont Maldives, Sirru Fen Fushi invites couples seeking the ultimate escapism and families looking to spend moments of togetherness this Easter break. Nestled in the picturesque Shaviyani Atoll, the private island retreat will transform into an Easter Candyland filled with sweet delights and confectionary creations. Whimsical and full of vibrancy, the extraordinary lineup of experiences promises guests of every generation an unforgettable escape, from indulgent feasts under the stars and colorful egg hunts to chocolate-infused treatments at Fairmont Spa. 

From 24 March to 12 April, the resort presents an immersive calendar of events and activities where guests can celebrate special moments in elevated luxury, savor exquisite culinary journeys, embark on new adventures, and make memories that will last for a lifetime. 

“Easter is a time of renewal and joyful reconnection, and our team has curated a program of experiences that celebrates the joy of Easter and the spirit of togetherness,” says Steven Stefaniuk, General Manager at Fairmont Maldives, Sirru Fen Fushi.

Dining is a sensational experience in this idyllic island paradise. Guests can savor local and global flavors at the beachfront Raha Market, indulge in Asian favorites at Kata, enjoy a spectacular by-the-sea dining experience at Azure, and taste a range of creative cocktails at Onu Onu. On 31 March, the island will host an extravagant Easter-themed lunch and pool party featuring a range of global Easter favorites and mouth-watering desserts, complete with fun activities, live music, and entertainment.

2 Fairmont Maldives Kids Club


Parents can watch in delight as their little ones spark their curiosity and imagination at the Kids’ Club and discover various Candyland-themed activities, such as arts and crafts, cupcake and cookie decorating, and egg and face painting. Furthermore, budding eco-warriors can participate in repurposing plastic waste into bespoke souvenirs at the Sustainability Lab and join ocean life conservation activities with the Marine Biology team. 

Guests can restore their inner balance and achieve renewed energy with the offerings of award-winning Fairmont Spa, including nature-inspired wellbeing sessions and the ‘Chocolate Indulgence’ treatment that soothes the body in smooth and revitalizing sensations. Moreover, active travelers can participate in sunrise yoga, beach game challenges, water sports, and interactive coaching with LUX Tennis. 

In the mood for adventure? Dive into one of the flourishing dive sites in Shaviyani Atoll with the resort’s dive partner, Sub Oceanic, snorkel the 9-km-long house reef to discover over 250 species of marine life, or join a sunset cruise in search of dozens of playful dolphins that love to leap out from the sea.

Timeless Family Fun Package – Children Under 12 Stay and Dine for Free 

The resort presents the ‘Timeless Family Fun’ package with a complimentary meal plan upgrade, Easter treats and amenities, and delightful dining experiences for the whole family. Book a 4-night stay or more in one of the resort’s spacious pool villas, offering the perfect blend of privacy and togetherness, and enjoy:

  • Complimentary upgrade from Bed & Breakfast to Half-Board package
  • Children below 12 years of age stay and dine for free    
  • Easter Sunday Lunch and Egg Hunt activity
  • Floating breakfast once during the stay  
  • Family-style beach dinner once during the stay
  • Guided tour of the Sustainability Lab and underwater Coralarium
  • 25% discount on spa treatments 

To renew and reconnect this Easter, please visit their website or email reservations.maldives@fairmont.com

Continue Reading

Featured

Celebrate Earth Week with Nature’s Embrace at Oaga Art Resort

Published

on

Join Oaga Art Resort from March 21st to 27th, 2024, for a week dedicated to connecting with the beauty and wonder of our planet. Immerse yourself in a program filled with creative activities, meaningful experiences, and a deep appreciation for Earth’s magic.

Unwind with Earth-inspired creativity:

March 21st, as the world celebrates Poetry Day, start your day with a poetic breakfast, followed by a lunchtime fusion of traditional Maldivian Boduberu beats and poetry called ‘Farihi’. In the evening, enjoy some poetry reading and a captivating performance by local duo “Something Lovely”.

On March 22nd, tap your feet to the lively rhythms of a Boduberu jam session at lunch. As the stars emerge, witness the artistry of a sand artist create their magic on the Raa Baa deck.

Connect with nature in a mindful way:

March 23rd, as part of Earth Hour, join a peaceful candlelit Earth Meditation and sound healing session. Later, light your own candle and take part in an art installation under the moonlight. Savour a delicious Earth-conscious buffet and enjoy unplugged music around a bonfire.

On the same day, a special coral planting cocktail is to take place during sunset at the beach. Witness firsthand the wonders of coral restoration as you help plant 60+ coral frames in Oaga’s reef nursery. This project, in partnership with Coralive, aims to completely restore the house reef by 2028. Savour refreshing cocktails and learn about the crucial role coral reefs play in our ecosystem while contributing to a sustainable future.

Celebrate Holi traditions with an eco-twist:

March 25th, witness the creation of a stunning sand mandala and participate in the traditional Full Moon ritual. Dance the night away at a vibrant Holi Full moon party with minimal lighting and glow-in-the-dark paint.

Reflect and reminisce under the stars:

March 26th, cuddle up for a captivating movie night featuring nature documentaries under the starlit sky.

A grand finale on World Theatre Day:

On March 27th, engage your children in a fun puppet show and enjoy a live performance by the energetic band Sky Rock. The week culminates with a special Earth-themed solo performance at the Kaa Kada dinner in celebration of World Theatre Day.

Beyond these highlights, Earth Week weaves its theme throughout Oaga’s daily activities. Whether it is to explore nature-inspired percussion in Take Notes sessions or to let your kids unleash their creativity with eco-friendly crafts in the Fiyoh Kid’s Club, there is something engaging for everyone.

Join Oaga and embark on a journey that reconnects you with nature, celebrates our planet, and leaves you feeling empowered to make a positive difference.

Continue Reading

Featured

Hurawalhi Island Resort’s Exemplary Commitment to Marine Conservation Shines in the Maldives

Published

on

Hurawalhi Island Resort, nestled amidst the stunning landscapes of the Maldives, proudly reaffirms  its steadfast dedication to marine conservation through pioneering initiatives aimed at  safeguarding the region’s diverse marine ecosystems. 

Saoirse Macklin, the esteemed Resident Marine Biologist at Hurawalhi Island Resort, emphasizes  the Maldives’ distinguished status as one of the world’s most biodiverse marine environments. “At  Hurawalhi, we prioritize the dissemination of knowledge and wonder about our marine world,”  states Macklin. “As a Marine Biologist, it’s been a privilege to inspire and educate guests about the  remarkable marine life surrounding our island.” 

Hurawalhi’s commitment to marine conservation materializes through a range of educational  experiences offered to guests. From immersive Turtle Tours, shedding light on the pivotal role of  seagrass in sustaining turtle populations, to awe-inspiring Manta Search excursions, each journey  represents an enlightening voyage of discovery. 

During these excursions, science and education take precedence, ensuring guests acquire profound  insights into the intricate ecosystems enveloping the island. As the resident Marine Biologist,  Macklin spearheads efforts to monitor and safeguard turtle and manta populations, employing  cutting-edge photo identification techniques to meticulously track and document individual  specimens during every expedition. 

Hurawalhi extends a warm invitation to guests to partake in Marine Biologist-guided reef  snorkeling experiences, providing an unparalleled opportunity to explore coral reef and seagrass  ecosystems while championing their preservation. Participants not only revel in the splendor of the  house reef but also actively engage in efforts to protect these delicate habitats. 

Furthermore, Hurawalhi’s commitment to marine conservation is evident in its ongoing projects.  The resort’s diligent monitoring and maintenance of its artificial reef program adjacent to the  iconic 5.8 Underwater Restaurant aim to rejuvenate and revitalize reef systems. In 2021, a total of  114 artificial reef frames were transplanted, laying the groundwork for reef regeneration. 

Recent initiatives include the creation of “festive frames,” crafted by guests during the holiday  season, with regular updates fostering continued guest involvement in conservation endeavors.  Annual monitoring of benthic habitats and species abundance by the Marine Biologist team is  pivotal, collecting data to track changes in habitats and biodiversity over time. This scientific  endeavor provides valuable insights into the health of Hurawalhi’s marine life and serves as a  cornerstone for future conservation efforts. 

The data collected holds immense potential, serving as a catalyst for initiatives aimed at securing  protected status for Hurawalhi and its surrounding waters. Through collaboration with  government-led conservation programs and local stakeholders, the resort aspires to designate  Hurawalhi as a protected area, ensuring its continued vitality and resilience.

In the face of unprecedented challenges to ocean conservation, Hurawalhi remains resolute in its  mission to preserve and protect the marine marvels of the Maldives. Through collective  understanding and concerted action, the resort endeavors to safeguard these invaluable ecosystems  for generations to come. 

Continue Reading
Advertisement

Trending

Copyright all rights reserved by Maldives Promotion House 2023.