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Shangri-La introduces new service initiative for Chinese travellers

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Shangri-La Hotels and Resorts has introduced a new service initiative for outbound guests from mainland China; Xiang Ju.

In a statement, Shangri-La said the the programme, which features seven signature services and bespoke local experiences for Chinese guests, will first launch on 1 August at Island Shangri-La, Hong Kong. By the end of the year, Xiang Ju will be expanded to all Shangri-La branded  hotels and resorts based outside of mainland China, totalling 41 properties in 35 destinations including London, Tokyo, Sydney and the Maldives.

“Centred on Shangri-La’s hallmark ‘hospitality from the heart’ and built on the company’s extensive experience of operating in China for over 30 years, Xiang Ju, or get together at Shangri-La, ensures Chinese guests have meaningful experiences away from home and feel comfortable in their surroundings abroad,” the statement read.

The deck of a beach villa in Shangri-La’s Villingili Resort and Spa in Maldives. PHOTO/ SHANGRI-LA

The new programme’s seven services include:

  1. WeChat Assistant: Upon confirmation of a hotel booking, guests will be given a QR code to scan and connect with the hotel’s special China Guest Action Team on WeChat for instant communication, regardless of time and location.
  2. The Bespoke Experience: Guests will be offered the services of a Mandarin Chinese-speaking guide to explore a destination and its local culture.
  3. We Speak Chinese: Mandarin Chinese-speaking staff will be on hand at the host hotel to assist with guest queries and small details.
  4. Please Be Informed: Important hotel information printed in Chinese, which includes safety procedures, food and beverage services, floor plans and an emergency contact, will be provided upon check-in and will also be available electronically via a QR code.
  5. Tea Service: The hotels will provide a variety of Chinese teas allowing guests to enjoy their preferred drink away from home.
  6. Your Food – The Seven Wonders: Seven different types of Chinese congee, originating from different regions in China, will be available for breakfast.
  7. A Taste of Home: Chinese comfort food, namely noodles and congee, will be available to order from the hotel’s in-room dining menu for late-night snacking.

“Shangri-La is well recognised for its distinctive Asian hospitality from the heart. Currently, we have over 95 hotels around the globe, with nearly half of them located in China. Being an Asian hotel brand with over 30 years’ experience in China, we have a deep understanding of Chinese guests needs. We want our guests to take away memorable and rich experiences when staying with us abroad while enjoying the cultural comforts from home,” Sarah Chen, Shangri-La’s Vice President of Sales and Marketing, was quoted in the statement as saying.

According to Shangri-La, to introduce the Xiang Ju programme, 11 Shangri-La hotels and resorts from Hong Kong, Paris, London, Tokyo, Sydney, Vancouver, Toronto, Boracay, the Maldives, Mauritius and Oman presented their hotels and services to Beijing and Shanghai audiences at China World Summit Wing, Beijing on May 22 and at Jing An Shangri-La, East Shanghai on May 24.

The spa in Shangri-La’s Villingili Resort and Spa in Maldives. PHOTO/ SHANGRI-LA

Hong Kong-based Shangri-La International Hotel Management Limited, one of the world’s premier hotel management companies, currently operates over 95 hotels in 22 countries and 73 destinations under the Shangri-La, Kerry, Hotel Jen and Traders brands.

In the Maldives, Shangri-La runs the Shangri-La’s Villingili Resort and Spa in the southernmost Addu atoll and the Hotel Jen in capital Male.

Shangri-La’s Villingili Resort and Spa is located just a five-minute boat ride away from Gan International Airport, which has direct connections to neighbouring Sri Lanka as well. The luxury resort is a collection of 132 private villas nestled across emerald green jungle and stunning turquoise shoreline.

China has maintained its position as the single biggest source market despite falling numbers over the past year. In 2016, the Maldives welcomed 324,326 visitors from China, which was a 9.8 percent drop compared to the previous year. However, the Maldives recently announced plans to step up marketing in China in order to increase the number of Chinese tourists to one million per year.

Events

Maldives Association of Tourism Industry (MATI) holds its 34th Annual General Meeting

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The Maldives Association of Tourism Industry (MATI) held its 34th Annual General Meeting at Kurumba Maldives today, with a total of 100 members in attendance. 

The day’s events began with a welcome address from the Chairman of MATI, Mr. Mohamed Umar, who also presided over the session. The agenda included an address from the Secretary General, Mr. Ahmed Nazeer, the review and approval of the minutes of the 33rd AGM, the review and adoption of the Annual Report and Financial Reports for 2023, the approval of the 2024 budget, the appointment of auditors for 2024, the welcoming of new members and election of executive board members to the two vacant positions (by-election).

In the member discussion session, the following topics were covered: the Government’s aim to reach net-zero emissions by 2023 and renewable energy generation in the Tourism Industry, new terminal of Velana International Airport and developments, employment challenges, the Industrial Relations Act and trade unions, environmental conservation and the significance of creating and executing efficient management plans for protected areas like the South Ari Marine Protected Area (SAMPA).

Following the official proceedings, the Minister of Tourism Hon. Ibrahim Faisal and the Minister of Economic Development and Trade Hon. Mohamed Saeed joined the forum. The Ministers provided remarks and engaged in a Member Q&A session. This session provided members with the chance to directly engage with the Ministers and delve into crucial industry topics. The queries focused on the Economic Outlook, forthcoming development plans and  immediate challenges and issues affecting the Tourism Industry.

A video presentation was also showcased that delved into the extensive work undertaken by MATI in 2023. The video also touched upon the Tourism Industry’s performance over the past 5 years, as well as the current and projected human resource capacity of the sector.

In his closing remarks, the Secretary General highlighted the importance of collaborative efforts in addressing industry challenges and called for greater unison amongst industry stakeholders, ending with an acknowledgement of the promising start to the year in terms of arrivals.

Executive Board Members elected to the 2 vacant positions (by-election):

  1. Ibrahim Shareef, CEO and Managing Director of Maldives Airports Company Limited
  2. Renato De Olivera, General Manager of The Ritz-Carlton Maldives, Fari Islands and representative of Marriott International
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Business

Unlocking power of travel storytelling at Travel Creators Exchange 2024

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Join us for the Travel Creators Exchange 2024, taking place on February 1, 2024, at the Hotel Jen in Male’, Maldives.

This dynamic event provides a platform for networking and collaboration among Maldives-based travel creators, fostering connections, idea-sharing, and the establishment of lasting partnerships to expand opportunities and monetise content.

Our lineup of distinguished speakers includes:

  • Zihuny Rasheed, Deputy Managing Director of MMPRC, will present on “Power of Digital Storytelling: Collaborative Strategies for Destination Promotion.” MMPRC actively markets the Maldives globally, utilising a comprehensive approach that includes travel trade shows, roadshows, digital marketing, and more.
  • Amjad Thaufeeg, Commercial Director of Kuda Villingili Maldives Resort, brings over 23 years of hospitality industry experience. He will discuss “The Role of Content in Tourism Marketing,” drawing on expertise in revenue, customer service, sales & marketing, and human capital development.
  • Suresh Dissanayake, Assistant Vice President of Sales & Marketing of Heritance Aarah & Adaaran Resorts, with nearly two decades of experience, will shed light on “What does a Sales and Marketing Director Do?” He brings extensive luxury hospitality experience and a proven track record in sales, distribution, and marketing.
  • Vishal Amir Ahmed, a versatile cinematographer and content creator, will explore “Who is a Content Creator.” Currently associated with Various Arts Studio, he specialises in providing multimedia solutions to various clients.

Organised by Maldives Insider, Maldives Virtual Tour, Travel Trade Maldives, and Hotelier Maldives, this collaborative effort aims to empower Maldives-based travel content creators and elevate the Maldives as a premier destination for captivating travel storytelling.

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Events

Acclaimed contemporary artist Ana Pušica explores perpetuality and community at Patina Maldives

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Ana Pušica Kramer, an internationally  acclaimed contemporary artist, joins Patina Maldives for an exclusive  art residency in the now infamous Fari Art Atelier. From January 22 to  February 22, 2024, Ana Pušica will grace the shores of the Fari Islands,  weaving a vibrant narrative of colour and emotion across her larger  than-life canvases. 

Her artistry transcends boundaries, melding abstraction and figuration into awe-inspiring masterpieces. Having exhibited globally, from New York to Beijing, Ana’s paintings are a physical, intuitive act rooted in movement.  Described as a “beautiful fluorescent thunderstorm,” Ana’s art explores light and colour, capturing the energy of life itself. 

The Fari Art Atelier which has previously hosted the likes of Daniel Arsham, Chris Stamp and David Nott, will be transformed into Ana’s studio and gallery showcasing her enthralling artworks—a mesmerising journey through poetry, memory, and the vibrant interplay of colour. Guests at Patina are invited to delve into Ana’s world, where each stroke reveals layers of meaning, evoking sensations of intense lightness and boundless interpretation. 

At Patina Maldives, Ana will immerse herself in a month-long residency, inviting the Patina Malidves community or guests and team to witness her artistic fervour firsthand. Guests will have the rare opportunity not only to observe her creative process but also to engage with and create art alongside this luminary.

Experience artistry at its most exclusive

Art Exhibition
Experience Ana’s captivating exploration of colour and emotion in her spellbinding artworks displayed at the Fari Atelier.

Art Workshops: Message in a Bottle
As part of a collaborative artwork, Ana invites Patina guests to participate in short workshops, actively contributing to the creation of a permanent installation at Patina Maldives.

Open Studio Session
Join Ana for an exclusive open studio session, offering guests a behind the-scenes look at her creative process.

Ana Pušica residency package
Discover a world where creativity knows no bounds as Ana Pušica, the maestro of contemporary art, transforms Patina Maldives into an immersive canvas of inspiration.

Book now to secure your experience.
For more information and reservations, please visit Patina Maldives or contact
reservations.maldives@patinahotels.com

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