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Shangri-La introduces new service initiative for Chinese travellers

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Shangri-La Hotels and Resorts has introduced a new service initiative for outbound guests from mainland China; Xiang Ju.

In a statement, Shangri-La said the the programme, which features seven signature services and bespoke local experiences for Chinese guests, will first launch on 1 August at Island Shangri-La, Hong Kong. By the end of the year, Xiang Ju will be expanded to all Shangri-La branded  hotels and resorts based outside of mainland China, totalling 41 properties in 35 destinations including London, Tokyo, Sydney and the Maldives.

“Centred on Shangri-La’s hallmark ‘hospitality from the heart’ and built on the company’s extensive experience of operating in China for over 30 years, Xiang Ju, or get together at Shangri-La, ensures Chinese guests have meaningful experiences away from home and feel comfortable in their surroundings abroad,” the statement read.

The deck of a beach villa in Shangri-La’s Villingili Resort and Spa in Maldives. PHOTO/ SHANGRI-LA

The new programme’s seven services include:

  1. WeChat Assistant: Upon confirmation of a hotel booking, guests will be given a QR code to scan and connect with the hotel’s special China Guest Action Team on WeChat for instant communication, regardless of time and location.
  2. The Bespoke Experience: Guests will be offered the services of a Mandarin Chinese-speaking guide to explore a destination and its local culture.
  3. We Speak Chinese: Mandarin Chinese-speaking staff will be on hand at the host hotel to assist with guest queries and small details.
  4. Please Be Informed: Important hotel information printed in Chinese, which includes safety procedures, food and beverage services, floor plans and an emergency contact, will be provided upon check-in and will also be available electronically via a QR code.
  5. Tea Service: The hotels will provide a variety of Chinese teas allowing guests to enjoy their preferred drink away from home.
  6. Your Food – The Seven Wonders: Seven different types of Chinese congee, originating from different regions in China, will be available for breakfast.
  7. A Taste of Home: Chinese comfort food, namely noodles and congee, will be available to order from the hotel’s in-room dining menu for late-night snacking.

“Shangri-La is well recognised for its distinctive Asian hospitality from the heart. Currently, we have over 95 hotels around the globe, with nearly half of them located in China. Being an Asian hotel brand with over 30 years’ experience in China, we have a deep understanding of Chinese guests needs. We want our guests to take away memorable and rich experiences when staying with us abroad while enjoying the cultural comforts from home,” Sarah Chen, Shangri-La’s Vice President of Sales and Marketing, was quoted in the statement as saying.

According to Shangri-La, to introduce the Xiang Ju programme, 11 Shangri-La hotels and resorts from Hong Kong, Paris, London, Tokyo, Sydney, Vancouver, Toronto, Boracay, the Maldives, Mauritius and Oman presented their hotels and services to Beijing and Shanghai audiences at China World Summit Wing, Beijing on May 22 and at Jing An Shangri-La, East Shanghai on May 24.

The spa in Shangri-La’s Villingili Resort and Spa in Maldives. PHOTO/ SHANGRI-LA

Hong Kong-based Shangri-La International Hotel Management Limited, one of the world’s premier hotel management companies, currently operates over 95 hotels in 22 countries and 73 destinations under the Shangri-La, Kerry, Hotel Jen and Traders brands.

In the Maldives, Shangri-La runs the Shangri-La’s Villingili Resort and Spa in the southernmost Addu atoll and the Hotel Jen in capital Male.

Shangri-La’s Villingili Resort and Spa is located just a five-minute boat ride away from Gan International Airport, which has direct connections to neighbouring Sri Lanka as well. The luxury resort is a collection of 132 private villas nestled across emerald green jungle and stunning turquoise shoreline.

China has maintained its position as the single biggest source market despite falling numbers over the past year. In 2016, the Maldives welcomed 324,326 visitors from China, which was a 9.8 percent drop compared to the previous year. However, the Maldives recently announced plans to step up marketing in China in order to increase the number of Chinese tourists to one million per year.

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Maldives celebrates arrival of 2024’s 1 millionth tourist

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Maldives on Thursday welcomed the one millionth tourist to visit this year.

The one millionth tourist is a Thai named Sutapa Amonwivat, who arrived from Singapore with her husband and two children. This is her second visit to Maldives.

Maldives Marketing and Public Relations Corporation (MMPRC) and the Ministry of Tourism gave a warm welcome to Sutapa at the Velana International Airport (VIA) Thursday afternoon. She was welcomed at the VIA by tourism minister Ibrahim Faisal, MMPRC Managing Director Ibrahim Shiury and senior officials of various relevant agencies.

After welcoming her with traditional offerings, she was presented with various gifts by the ministry, MMPRC, customs, immigration, Maldives Association of Travel Agents and Tour Operators (MATATO) and Trans Maldivian Airways (TMA).

Maldives reached one million tourists in June, three weeks earlier than last year. The number of tourists reached one million on July 16, 2023.

Maldives expects to reach 2 million tourists this year.

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New air route connects Chongqing to Maldives

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Chongqing Airlines on Monday began its inaugural flights to Maldives.

The Chongqing-Male route, scheduled three times a week, is expected to strengthen the bonds between China and the Maldives, opening up exciting new opportunities for tourism and cultural exchange.

The inaugural flight was welcomed upon its arrival at Velana International Airport (VIA) in Maldives, where local officials and tourism representatives expressed their enthusiasm for this new development.

“We warmly welcome our friends from China to our beautiful islands. This new connection strengthens our bonds and opens up new opportunities for tourism,” the tourism ministry said on X.

Maldives currently welcomes four airlines from China, including China Eastern, Beijing Capital Airlines, Xiamen Airlines.

In January, Maldives government urged tourism stakeholders in both Maldives and China to ramp up efforts to restore China’s position as the primary source market for Maldives tourism, a status held before the onset of Covid-19.

China, being the largest source market for Maldives tourism before the pandemic, saw a resumption of tourist arrivals from January 2023 after a three-year hiatus due to the pandemic. In 2023, the Maldives welcomed 187,118 Chinese tourists, marking a significant recovery in numbers. This year, the Maldives has welcomed the most number of tourists from China, with over 107,940 or 11.5 percent of total arrivals by June 12. 

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CROSSROADS Maldives Introduces Weixin Pay at resorts for seamless guest experience

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CROSSROADS Maldives has introduced WeChat Pay, widely known as Weixin Pay in China, across its world-class resorts, SAii Lagoon Maldives, Curio Collection by Hilton, and Hard Rock Hotel Maldives. This payment option is made available to enhance the convenience and overall experience for guests from China, making their stay in the Maldives more enjoyable and hassle-free.

Understanding the needs of the diverse guests, CROSSROADS Maldives has integrated WeChat Pay into operations, allowing guests from China to easily and securely conduct transactions using a payment method familiar to them. The introduction of WeChat Pay is a testament to CROSSROADS Maldives’ dedication to enhancing guest satisfaction by offering exceptional experiences at every turn. What is also expected through this initiative is that the guests could benefit from better foreign exchange rates, translating to better savings on their expenditures during their stay.

The option is available for guests in-house conveniently at both resorts as well as across the Marina at CROSSROADS Maldives where a wider variety of unparalleled dining and retail experiences are available for all guests. The day visitors from China will also therefore equally benefit from this new introduction at the Maldives’ premier multi-island integrated leisure destination.

SAii Lagoon Maldives, Curio Collection by Hilton, is a vibrant tropical escape that offers unique and locally inspired experiences. The resort features spacious rooms and villas, a variety of dining options, and an array of recreational activities designed to cater to the desires of modern travellers. Guests can escape to the island’s SAiisational natural beauty, enjoy water sports, and indulge in spa treatments, all while relishing the personalised service that defines Hilton’s Curio Collection.

Hard Rock Hotel Maldives brings the iconic Hard Rock spirit to the tranquil shores of the Maldives. This family-friendly resort offers a perfect blend of relaxation and entertainment, featuring music-inspired experiences, live performances, and the brand’s signature amenities. With luxurious accommodations, diverse dining options, and a plethora of activities for all ages, Hard Rock Hotel Maldives ensures an unforgettable holiday experience for every guest.

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