Wellness

Global Spa & Wellness Trends Forecast for 2016 by Spafinder Wellness 365

Published

9 years ago

January 20, 2016

Spafinder Wellness 365™ today released its 13th annual Global Spa & Wellness Trends Forecast, the definitive guide to the top ten trends poised to shape the wellness, hospitality, travel and spa industries and chart new territory in wellness for consumers in the new year. The 2016 Forecast is unique for taking a detailed look at not just what, but why, where, and how, new directions in wellness will evolve in the year ahead.

This year’s Trends show wellness stepping in to meet the challenges of major societal crises, including a rising generation of children who are stressed, anxious and overwhelmed at unprecedented and alarming levels (“Parenting Well: Serious Spa & Wellness for Kids”), and adults who are suffering the effects of a hyper-connected workplace, demanding hours, and sedentary habits (“Workplace Wellness Wakes Up”). Another emerging issue? Healthy sexuality, as providers eschew the extremes of sensationalism and shame to shape new models for exploring and developing individual sexual wellness and happiness (“Sexual Wellbeing: Taboo No More”).

The Trends also reflect people’s ongoing desire to bring more health and wellness into their current forms of escape, including new hybrid sectors of wellness travel (“Surf’s Up! New Waves in Wellness”; “The Adrenaline and Zen Cocktail: Resetting the Mind & Body”; “Well-Fests: Festivals Shift from Wasted to Wellness”; and “Healthy Cruising: The Ship of Excess Has Set Sail”). And with travelers’ unquenchable thirst for ancient, authentic experiences, Mexico will see renewed attention for its Mayan temazcal rituals (“Temazcal [temas’kal]”).

“The 2016 Trends reveal innovation in and enthusiasm for wellness travel, and how wellness is an integral part of the most fundamental aspects of people’s daily lives: work, family, and love.” said Research Director Beth McGroarty, who steered the research team, along with Susie Ellis, president of Spafinder Wellness, Inc.® “Rather than focus on how “X is the new Y,” we strive to make sense of the sea of forecasts and identify mega-trends that are having, and will continue to have, the most meaningful impact on people’s lives, and on the industry, for years to come.”

The 2016 Spa & Wellness Top 10 Trends:

Surf’s Up! New Waves in Wellness

Surfing (and spinoffs like standup paddle boarding) is fast becoming a new wellness travel genre. It’s rapidly expanding (to women, families, the wealthy—and in 160 countries from the North Shore to the North Sea) and we’re seeing a wide range of offerings: the cool surf + wellness property (blending spa and wellness offerings with surfing/surf classes, at every price point), an explosion of welcoming all-female surf retreats, and a new wave of surf-simulating fitness classes and wave-simulating surfing parks. Leading the trend: Hotel Komune Bali, which marries “destination spa” levels of wellness with surfing and paddle boarding lessons at a famed wave break, and SurfSet Fitness, which has expanded to 250 studios in 20 countries.

Sexual Wellbeing: Taboo No More

Every kind of wellness is now promoted, but sexual wellbeing, in a culture where sex is often about sensationalism and shame, has been left out of the equation. Change is underway: more sophisticated sexual wellbeing and literacy programming at wellness retreats, spas, hospitals and fitness studios, and everything from new high-tech sex fitness trackers and “toys,” to some out there touch therapies, to sex-forward hotels. Leading the trend: The new WOMANOLOGY + RESTORE HIM® clinics at Southern California’s Hoag Memorial Hospitals and Shh Retreats, held in an European estate house, where women take a no-holds-barred dive into every aspect of sexual happiness.

Temazcal (temas’kal)

After thousands of years healing indigenous peoples, the ancient Mexican practice of temazcal (an elaborate ritual in which a trained shaman uses heat, steam, aromatic herbs, and ancient prayers and chants to connect guests with forces of the physical and spiritual world) is the latest manifestation of travelers seeking out native, authentic wellness offerings. Leading the trend: El Dorado Royale, the Rosewood Mayakoba, and The Viceroy—just a few of the luxury resorts dotting the coast of the Maya Riviera that offer authentic temazcal sessions.

Parenting Well: Serious Spa & Wellness for Kids

Poor diets, constant stress, and hours hunched over glowing screens are taking their toll on kids. This year look for more mindfulness and meditation in schools, kid-focused yoga classes, massage for toddlers, wellness-centric family vacations, or just an emphasis on local, organic eating, as parents reveal themselves willing to dedicate considerable time, attention, and, yes, money toward this niche that promises to be one of the industry’s most significant areas of growth. Leading the trend: The David Lynch Foundation’s Quiet Time meditation program and family-friendly and wellness-centric Six Senses resort in Laamu Atoll of the Maldives.

The Adrenaline and Zen Cocktail: Resetting the Mind & Body

More extreme adventure travel is the zeitgeist, and we’re seeing a dizzying proliferation of high-octane adventure topped off with “après-adrenaline” relaxation at spas, resorts and wellness retreats. The medical science reveals why this seemingly paradoxical contrast therapy is addictive: adrenaline rushes followed by “Zen” relaxation uniquely reset and quiet the brain, and result in the most blissed-out relaxation. The new adrenaline + relaxation combos are less a paradox than a destination…and more destinations are serving up this mind-body cocktail. Leading the trend: Costa Rica’s Rio Perdido, with a balance of extreme adventure and spa/hot springs relaxation, or the new CREACTIVE By Cirque du Soleil program at spa resort Club Med Punta Cana, Dominican Republic.

Well-Fests: Festivals Shift from Wasted to Wellness

Move over Burners, ravers, and party animals—the latest festival trend is wellness. Wellness festivals are cropping up all over the globe, celebrating health and wellbeing while still embracing the spirit that makes music festivals so popular (many of which are also adding wellness components to their own lineup). Leading the trend: Wanderlust, which has a roster of festivals spread across a half-dozen countries, or the UK’s Innocent Unplugged, which bans technology and offers only pedal bikes and a giant people-powered hamster wheel to provide power.

On Demand: Uber-izing Spa & Wellness

Apps and on-demand services are revolutionizing dozens of industries, including beauty and wellness. These new on-demand options provide an unprecedented level of flexibility, immediacy, and convenience, and many established industry leaders are also adding or partnering with on-demand services. Leading the trend: Zeel in the U.S. or Urban Massage in the UK, both on-demand massage industry leaders, and manicure service Manicube, recently acquired by famed Elizabeth Arden Red Door Spa.

Skin Care Gets Seoul-ful: The Korean Beauty Explosion 2.0

South Korean beauty was an emerging trend in 2015, but that was just the beginning. Whether it’s full-service spas, a seemingly limitless variety of facemasks, or 10-step skin-care routines, Korean beauty, for women and men, is much more than just a fad. Look for South Korea to become the global leader of affordable, innovative, and well-marketed products and more Korean-inspired spas, which combine spa and beauty with fun for the whole family. Leading the trend: Peach & Lilly, a South Korean beauty product distributor, and Korean mega-spa chain, Spa Castle, U.S.

Healthy Cruising: The Ship of Excess Has Set Sail

Wellness is boarding ship, allowing travelers to de-stress and keep healthy while onboard and even once they dock. In 2016, think less cruise ship and more floating retreat as some of the most impressive spa and wellness programming and facilities in the world take to the high seas. Look for everything from yoga sessions on deck to medical beauty treatments to indigenous wellness and adventure activities while docked. Leading the trend: Raison d’Etre’s LivNordic; Canyon Ranch SpaClub aboard the Seven Seas Explorer, set to sail its maiden voyage July 2016; and Carnival Corp.’s Fathom brand, which fuses travel with social responsibility.

Workplace Wellness Wakes Up

The idea of wellness in the workplace has been around since the ‘70s, but it remains a luxury for most global workers. Forward-thinking companies understand that a culture of wellness has a positive impact upon productivity, and narrowly focused programs are metastasizing into an all-encompassing environment that fuses company welfare to employee wellness. In the next five years, expect to see more spa and wellness integrated into the workplace in unique ways. (Think free yoga and meditation classes, financial counseling and mandatory vacations.) Leading the trend: Workplace wellness at Google, Apple and Virgin Group Ltd.

The 2016 Forecast is the result of research by the company’s team of analysts, editors and industry experts, and based on ongoing surveys of, interviews with, and visits to the 25,000-plus spa, wellness and beauty providers in the Spafinder Wellness 365 network. To read the complete version of The 2016 Spa & Wellness Trends Forecast, visit http://www.spafinder.com/trends2016.

Spafinder Wellness, Inc. is the world’s largest marketing, gifting, incentives and rewards company for the wellness industry and the leading consumer resource for feeling good and living well all year round. With now over 25,000 wellness partners worldwide, including wellness travel destinations, fitness, yoga and Pilates studios, spas and salons, plus access to 4,500 massage therapists through Zeel’s on-demand massage services, millions of people find the resources and inspiration to keep well every day via the Spafinder Wellness 365™ brand. The company’s widely distributed gift/wellness cards are available online and at 40,000-plus retailers worldwide, as well as through corporate incentive/rewards programs. Learn more at spafinder.com, spafinder.co.uk and spafinder.ca.

Featured

Maldives wellness economy soars with GWI and JOALI BEING collaboration

Published

12 hours ago

December 22, 2024

m@ldives

The Global Wellness Institute (GWI), a leading non-profit research organisation for the global wellness industry, announced a strategic collaboration with JOALI BEING, marking the Maldives as the 11th country to feature on GWI’s Geography of Wellness platform. JOALI BEING, which opened in 2021, is a pioneering wellbeing resort designed around biophillic principles and focused on delivering transformative, holistic wellness experiences.

The Maldives, as an island economy, has emerged as a premier destination for luxury wellness tourism and spas. The country’s wellness economy comprises two major segments: wellness tourism, valued at $1 billion following an impressive annual growth rate of 35.4% from 2022 to 2023, and the spa sector, valued at $448 million, with an exceptional 63.7% growth rate over the same period.

Through this collaboration with JOALI BEING, GWI has made detailed data on the Maldives’ position within the $6.3 trillion global wellness economy accessible to stakeholders interested in investing in the country’s expanding wellness tourism and spa industries. GWI’s chair and CEO, Susie Ellis, emphasised that by sponsoring the Geography of Wellness report, JOALI BEING is playing a pivotal role in shaping the future of wellness tourism in the region. This collaboration aims to help the Maldives capitalise on the rising demand for wellness travel while maintaining competitiveness in the evolving wellness tourism sector.

Özgür Cengiz, global director of wellness development at Gürok Tourism Group, which operates JOALI BEING, expressed pride in the partnership with GWI. Cengiz highlighted the Maldives’ long-standing association with luxury and natural beauty and noted that the collaboration integrates data-driven wellness insights to enhance its global appeal. By aligning offerings with emerging trends such as nature connection, eco-wellness, and transformative travel, the initiative seeks to attract high-value travellers while promoting sustainability and community development.

The Maldives, spanning 1,192 islands across 26 atolls, is celebrated as a quintessential island paradise with jewel-like islands, white sands, turquoise waters, and luxury wellness resorts. Nature-centred wellness experiences, including encounters with vibrant coral reefs teeming with sea turtles, manta rays, and whale sharks, highlight one of the world’s richest marine ecosystems. The Maldivian way of life fosters a deep connection to nature, with a diet rich in tropical fruits, herbs, and fresh seafood contributing to holistic wellbeing. Environmental sustainability remains a key priority, with government-led initiatives aimed at protecting coral reefs, mangroves, and seagrass beds to ensure harmonious coexistence with tourism.

The Maldives’ traditional healing practice, Dhivehi beys, combines indigenous plant-based remedies with global influences to restore balance within the body. Emphasising harmony among the body’s ‘humours’ of hot, cold, and dry, Dhivehi beys uses natural herbs for healing. The government has recognised its cultural significance and is actively integrating this ancient tradition into tourism, allowing visitors to experience it alongside the country’s natural beauty.

The Global Wellness Economy: Maldives report provides critical data for industry stakeholders and is available for free download.

The Global Wellness Institute (GWI) is a nonprofit organisation recognised as a leading global research and educational resource for the wellness industry. It introduces major industry initiatives and hosts regional events to unite leaders in shaping the future of wellness. GWI aims to improve global health by educating institutions, businesses, and individuals on preventing disease, reducing stress, and enhancing overall quality of life, with a mission to empower wellness worldwide.

Featured

Renew and recharge: Milaidhoo Maldives’ 3-Day Detox Journey

Published

3 days ago

December 19, 2024

m@ldives

Milaidhoo Maldives invites guests to embrace the new year with a rejuvenating 3-Day Detox Journey this January. Nestled within the UNESCO Biosphere Reserve of Baa Atoll, this private island sanctuary provides an idyllic setting for relaxation, disconnection, and restoration of balance to the mind, body, and spirit.

Designed in line with the latest wellness trends and the growing demand for holistic renewal, the exclusive program is curated in partnership with TheraNaka. Drawing inspiration from traditional healing practices and modern wellness insights, the journey focuses on dosha identification, balanced nutrition, mindful movement, and soul-soothing treatments, enabling participants to leave 2024 behind and step into 2025 feeling recharged and renewed.

The 3-Day Detox Journey:

Day 1: Personalised Wellness – The detox journey begins with a 45-minute private consultation to identify the guest’s unique dosha—the body’s elemental energies—and includes a basic nutrition consultation tailored to individual needs. This insightful session provides the foundation for the days ahead, helping participants align their lifestyle for optimal balance and vitality.
Day 2: Movement and Nourishment – The second day starts with a rejuvenating yoga session designed to awaken the body and mind. Following the practice, guests enjoy a refreshing detox juice crafted specifically for their dosha, accompanied by a carefully prepared dosha-balancing breakfast. The culinary team provides an explanation chart and ingredient list, ensuring participants can replicate the experience at home. The day concludes with a 90-minute treatment aimed at harmonising the body and senses.
Day 3: Empowerment and Transformation – On the final day, participants dive deeper into the detox journey with a hands-on DIY class led by the resort’s chef, where they learn to create their own nutrient-rich, dosha-aligned meal. The experience continues with a two-hour chakra-balancing treatment to realign energy centres, leaving guests feeling grounded and restored. Before departure, a personalised consultation offers actionable takeaways for integrating wellness into daily life long after leaving the island.

Milaidhoo is described as more than just a destination—it is a haven of serenity, understated luxury, and heartfelt hospitality. From the turquoise waters surrounding the island to the gentle sway of palm trees, every detail is meticulously designed to help guests reconnect with nature and themselves.

The resort’s wellbeing program combines the wisdom of ancient traditions with modern approaches, making it an ideal choice for those seeking a fresh start. Whether a seasoned wellness enthusiast or new to the detox experience, the journey is tailored to meet participants wherever they are on their wellness path.

Action

Holiday Inn Resort Kandooma Maldives presents Active Escapes 2025

Published

3 days ago

December 19, 2024

m@ldives

Holiday Inn Resort Kandooma Maldives has announced the return of the Active Escapes retreats in 2025. The week-long Active Escapes Maldives Festival will be held from 27 April to 4 May 2025 at the private island resort. This event is set to be the largest Active Escapes event of the year, attracting those who enjoy combining energetic recreation with a serene holiday atmosphere. Prices for the retreat start from US$2,600++ per person, twin share.

Sharon Garrett, Director of Marketing at Holiday Inn Resort Kandooma Maldives, expressed excitement about collaborating with Active Escapes again in 2025. “The week-long retreat-style festival offers a unique mix of adventure and relaxation. It’s perfect for individuals who prioritise health and fitness while on vacation or are looking to start fresh,” she said.

Garrett further noted, “It’s not a boot camp where you feel deprived of all the enjoyable aspects. On an Active Escapes retreat, guests can indulge in delicious cuisine prepared by the resort’s talented chefs and enjoy an impressive drinks list. The concept is to work out hard during the day and reward yourself in the evening.”

Active Escapes curates experiences that cater to a wide range of preferences, from water-based activities like snorkelling and kayaking to scuba diving and more. In addition to aqua-centric pursuits, there is also time for holistic well-being. This includes yoga sessions against the backdrop of breathtaking sunrises or sunsets, visiting the Kandooma Spa by COMO Shambhala in the resort gardens, or simply taking a moment to relax and reflect by the beach with the soothing sounds of the waves. Active Escapes emphasises both the thrill of leisure pursuits and group fitness activities, as well as the tranquility and balance that can be achieved by embracing nature’s beauty and being present in this island paradise.

The Active Escapes Maldives Festival 2025 is all about having fun and attracting people from all around the world. It’s not solely for fitness enthusiasts; on the contrary, it offers a welcoming environment where the goal is for participants to leave a bit fitter than when they arrived in the Maldives, although the ultimate decision on participation level is up to them. There are varying degrees of difficulty in the program to ensure that those seeking a more intense workout feel challenged, while those needing a less intense workout are well catered for.

Active Escapes are particularly popular with solo travellers, who make up half of their bookings globally. The main age group is 20-40 years, although there have been guests in their late 50s on occasion.

The seven-night Active Escapes Maldives Festival 2025 hosts have been confirmed as the highly popular Peter Day and Nathan Ryles. ‘Second Release’ Packages start from US$2,600 per person twin share (excluding flights) and US$3,500 for a single room, and include: